Key Branding rules online
Key BRANDING Rules online
Brand managers today have been placed at a position, more accountable than ever before.
So before one goes ahead using the power of online marketing, social media marketing, brand monitoring, seo tools of today and leverages it for their brand, it is very much essential to know, what are the keys BRANDING rules to follow especially on an online platform.
‘Key’ rules:
Basic & very First Rule: For implementing BRAND Campaigns online, the core needs to be always on the Brand goals and not the sites or tools or techniques of implementing it.
Given below are the other few key points that every organization needs to keep in mind before implementing an online marketing campaign and reaching across the millions of prospect across the globe irrespective of the nature of your product market or service or industry.
– Responsibly use the available platforms after properly analyzing them and understand clearly the technology available through those online social networking site platforms before placing your brand on it.
– Today, with the massive reach across over 850 million users online, the key is also on the timing behind the appropriate use of these media.
– Always add a face to your voice, whatever be the platform you are using. Let people know, who they are interacting with.
– Integrate your multiple platforms together and stay in sync with the content that you promise to share and actually end up sharing. Remember, once your promises are Online, your products, services, reputation is on-the-line’ too.
– Most importantly, understand that the platform is not to “sell” but to connect and in the engagement process, eventually, sell.
– Privacy, content, IP’s are to be clearly showcased across platforms. Reusing of your content, selling it for commercial and such other interests of third parties should be made very clear about.
– Better safe than sorry. Always understand that what is once online, stays online. So make sure, the information you are showcasing online, can afford to be shared by all those you know and those you don’t and all that, in just a matter of seconds.
– There needs to be a sense of great responsibility too, make sure your team working across online campaigns understands and implements the right tone and message that your Organization has built over the years as part of your campaign.
– Respond: Whatever may be the conversation happening around you, about your brand or organization, respond positively. In case of any dissatisfaction expressed about your product or service respond with utmost sincerity and get to the root cause behind complains at the earliest. Address it and provide proper responses unless the feedback or comments are repetitive by an individual whose nature and online characteristic seems to be disruptive and destructive in general. Make sure, you learn to ignore and at the same time create a back-end system to resolve an intentional and unwanted negative comment or feedback from a user online. Remember, you cannot change people, you can only channel them your way.
– Your in-house team and any agency that’s part of the campaign and working together, need to work towards the campaign with the common goal of ‘elevating the brand’ and not each others skills or tools. If that is the case, then neither of them have remotely understood the idea behind social campaigns.
– Do not share personal information, especially of clients and members online under any circumstances. Always keep your member groups moderated in terms of the content being posted.
– Bottom-line: If you exist online or offline as a BRAND, there’s someone out there always talking about you. Be a part of the conversation prism.
Branding yourself in today’s era is very much essential, but make sure, the way it is done is the right way to do it.
Social or digital campaigns are not technology products and neither are they marketing ‘gimmicks’. They are sincere approaches to integrating the traditional personal connect of marketing with new age media tools.
So, the right mix for BRANDING online would be professionals, specialized in both the mediums.
The voice and tone of the message should always be yours and the process and tools; of the experts or the agency whose professional services have been hired by your BRAND to do so. Trust them with their skills as you would trust your in-house team. Branding online can work only if the teams connect with each other share mutual trust, understanding and respect each others process, skills and approach towards these unique and innovative digital new age media tools online.
What are you waiting for….Go…. BRAND yourself Online!
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