Viral marketing – Integrating Social Media with emailer campaigns for best results
Social networking sites like facebook, twitter, google plus etc have empowered brands with superior campaign insights, ideas and marketing reach than any other media channel and that too in such a short span of time.
In-spite of that, even today, there are many corporate brands that would still implement only ’emailer campaigns’. Well, there is nothing wrong with that. Keeping that in mind:
For those corporate brands, we have shared some simple ways to integrate their emailer marketing campaigns with viral marketing tools and social media process from our end to help them add value to their marketing strategy.
“Viral Marketing campaigns can be designed and implemented for products, services, Brands, internal referrals, new offers, product upgrades, etc in a manner that truly adds some value to the end user.”
Of the various ways and techniques in which one can promote products across viral marketing campaigns, “emailer campaigns and landing pages” are two of the most powerful and popular formats.
The idea is to integrate them in a manner in which a brand gets maximum cost per click and cost per conversion results in the most optimized manner.
First step is to ensure that, they click on your emailer campaign: So, make sure to keep your TITLE and or headline of the emailer short, precise and a subject line wherein they truly see a value-add by opening that email and going through the same.
Once they click on your email, make sure the content inside is simple, with graphics that ease the process to understand the services from your end much better. Plan your content well in advance.
At the end of this emailer campaign content section, add a “Call to action” button which takes them directly to the “landing page” or your website which is the final step in the process. In other words, make sure they do not have to click on two or three more links to get to the “destination link” where you would like to them to be.
Then, once they have landed on the target or destination page, keep the information or call of action required by them to be completed in not more than one single click or a simple form with least amount of information required from their end.
To make sure they register or take the action, make sure the content you propose is truly of value-add for them.
To ensure that the content would be useful or that your product and brand or service would cater to a need from their end which is one of their core pain areas, you need to make sure that they are in fact, your correct Target audience group (TG).
This is where the new age media tools, marketing research, google adwords, google analytics, social networking site ads, our in-house ‘Your SMQ – Social media quotient‘ process and tools etc make the most desired impact.
How can you ensure that your target audience are the ones you are finally engaging with while promoting your campaigns online so as to reduce your customer acquisition cost (CAC) and increase the lifetime value of a customer (LTV) ?
Once you are through with the above process, as a marketer, empower your campaign and management goals with resourceful marketing consumer statistical data that is relevant to your campaign goals and needs. Measure, track , monitor, improvise and keep innovating.
The images above speak of a simple process for an emailer marketing campaign:
“Planning Your Landing Page / Emailer Viral Marketing Campaign right from stage 1 to have a more systematic tracking approach.”
1. Acquire the right target audience and add them to your email list.
2. Prepare content after detailed planning to make sure it is simple to understand and navigate.
4. Make sure your “Call to action” button is easy for users to interact with.
5. Track and measure the responses throughout the campaign.
6. Filter the most appropriate users and prospects from the list, reach them and empower your results from the marketing campaign.
7. Most important of all, follow-up your leads and enquiry.
TOOLS and or Process that you would need for this are:
1. Database of RELEVANT users or Target audience group(TG). WHY? Because, reaching out to thousands of users just because you have their email or phone numbers is the last thing you would want to do. Make sure to avoid reaching irrelevant users who are not in your TG so as to avoid being marked as SPAM emails and getting your IP address and Your email lists marked as spam or worse, getting blocked.
You can reach us to plan a detailed marketing consumer research process Email us “socialmedia@techdivine.com” so as to ensure you reach the most relevant users only.
The advanced tools available for market analysis, customer responsiveness research and tracking are powerful enough when applied appropriately to help you connect with the right customer. To know more on how to integrate this process for your BRAND’s Emailer and viral campaigns, reach us here.
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