Social Media Marketing

I am 26 years old as a result of which I am one of the lucky few who has seen a world devoid of cell phones, Facebook & computers in the very early years of my life.

I was also one of the lucky few to have experienced independence from these pseudo fundamentals of today.

Now I am not saying these are totally bad and that I despise their existence .But having a completely computer oriented job and have been at my desk for almost 12 hours these past few days (including some huge holidays) I do question its existence and the level of its necessity.

Does it really make life simpler?

Hasn’t the pressure to perform increased with the mere existence of these “TOOLS”?

Efficiency has increased and so have the expectations. The way of working has definitely changed. Work is expected to be completed instantaneously, hence deadlines are closer.

A very small incident that happened a while back made me realise my dependency on them. My friend and I were shopping leisurely along Colaba causeway. When time came to go home we tried to contact her driver on the cell phone, which as it turned out was OFF. Oh MY GOD was our reaction.

We started roaming up and down the causeway searching for the driver asking ourselves one question.

I actually cannot believe I asked myself this: “How did people search cars when there were no cell phones”? This is what my routine machine centric workaholic life had brought me to. Anyways we did find him half an hour later and he had not realised that his cell phone was off.

There is also a small Facebook incident I would like to add here. My little cousin was told by my aunt to wish all his friends for Christmas, since vacations were going on and he wouldn’t be meeting them until new years. “I will post on their wall on Facebook”, came the prompt reply.

It is then that I realised that these things are completely a part of their lives (like TV was for us) and they have no idea how to function without them.

People who are on each others Facebook list may not even acknowledge when they meet each other in person. Facebook has become like the modern diary which stores information of people who may have spoken to each other even once .Now the difference between this and the good old telephone handbook is that this modern magic diary gives updates of everybody in the phonebook.

I am equally hooked onto Facebook, seeing people’s photos and commenting on their status etc and it is a great place for entrepreneurial activities.

But as pointed out by someone, don’t these “THINGS” make us too aware of everything and overly cautious? Aren’t we too scared of taking the smallest possible risks in anything and everything?

Another friend of mine who is going through the “arrange marriage” set up, uses Facebook to find out more information about the alliances found by her parents. But sometimes the information may be a tad bit too much is all I am saying.

Opinions may be formed based on information which maybe totally unnecessary, thus resulting in harsh or incorrect judgements. Having such tools at your disposal I guess it is very difficult not to make use of them and being judgemental is just spontaneous.

Well let me admit here that, I do the research for her most of the time.

Ok now after sharing all my views and giving “GYAAN” about the good old days , I guess this article just stemmed out of the fact that I am overworked  and so its confession time for me .

I cannot live without my cell phone, I feel I need to have Facebook account (I mean how can it not be there, it’s like a phone number), and my computer is one of my most priced possessions.

So, enjoy everything in life but just don’t let it replace human feelings and contact and of course “Never question the good things in life”

Thank you for your time.

See you again soon.

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“So when something seems worse

Just hang in there

Listen patiently, for this tick will pass

The next swing may be the one

Making life the perfect merry-go -round …”

- Karishma

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Image Source: ANV Clicks