Social Media Marketing

9 Tips on How to survive the Workplace:

Cubicle

“How to survives” have been part of each one of us at some point or the other in our lives, especially with regards to workplace. Today,  I bring out here certain tips which will help you to be at peace with yourself & others including fellow employees, subordinates and the most important of all – your boss.

The various tips listed below, mirror my attempts at survival at the workplace in the short career that I have had. This in no way can transform into the Bible or a magical potion to attaining nirvana at the workplace.  Kindly note, they are my personal views and as I would like to call them, the – golden rules to survive the workplace.

1. Never Compare: This is especially true when you have joined a new company which is more or less engaged in the same activity or in the same industry as your previous company. Yes, comparisons are bound to arise on the work culture, infrastructure, technology and other issues which one might find different from your earlier employer. However this does not go on to translate into a good company-bad company thing. One has to remember that every organization has its own ways of functioning and this may create limitations in the style of functioning. You will be required to appreciate the presence of certain things. However it is not necessary to get stuck at the things that you don’t like and crib about them especially to senior colleagues or other team members who have been there for a long time. Instead try to devise work around solutions to these things which will enable you to live the same or similar life that you lived in your earlier organization. Besides if everything were to be like your previous organization, Why Change in the first place??? Point to ponder isn’t it.
2. DO NOT enter into Conflict situations: A wise man rightly said – There are two things in life that you cannot wish for – A good wife and a good boss. If you manage to get both, then maybe you are dreaming! However most of the times, from my experiences, there have been differences of opinion between the boss and the subordinate (you). In such times, rather than a heated discussion on the subject, it is always better to put your point of view/justification across and then let the boss decide on the future course of action. This not only enables closure of the topic under discussion but also ensures a better working environment around you. One only needs to have two to three interactions with people to know their body makeup. Also most bosses are known to trust their instinct more than anything else. So rather than arguing on something and wasting precious time and peace of mind accept the verdict and move on. This may sound to be due to a lack of self confidence in your abilities to some readers but personally speaking, this is a much better way of being in a win-win situation.
3.  DO NOT cozy up: We may have seen many of our colleagues in action doing exactly this. These are people who may wish the boss hello in a more than endearing manner, carry their baggage, go to lunch with them, bend over backwards to do things for them, go to lunch with them and nod off their heads to every word  and every decision taken irrespective of the consequences. These are people part of the yes-brigade who may find themselves at cross roads when the boss just dumps them for a better opportunity. Though certain of the activities mentioned may form part of your routine unknowingly, but this kind of attitude brings you into a direct line of conflict with your colleagues and subordinates. This is what we call a “chamcha” in the colloquial language, here in the city of Mumbai, India. Also, if this guarantees promotion (as expected by some) you are better off being in a new organization than imbibing this quality. Always make your work speak for itself.

4. Never draw comparisons with anyone: This is especially true when we try to compare salaries, promotions, work profiles etc. These kind of comparisons will only end up in you being even more disgruntled and dissatisfied and may start affecting your performance. This will also lead to a stressful work life and you will end up a psychological wreck. Every man is there for a reason and you are also doing what you are doing for a reason. Just try to become the best in whatever you do and leave the rest to the others. Always remember we are never short of options. Give it your best shot. If it doesn’t work the first time, put in even more effort and if the outcome is still not up-to what you wanted, you always have the option of moving on. There is no dearth of opportunities in this world. Only require people to look in the right places.
5. Work-Life balance: This is the latest management mantra that’s going around. However rosy it may seem let me assure you, there is no such thing as a work-life balance. Work, these days has become so intense that it has started to seep into our daily lives. Also with the advent of nuclear families, family life has also crept into our line of work. When we crib about us having more work to do, we need to just stop for a moment and think about the last phone call or email we have had from our friends or near and dear ones. And I can safely vouch that there would be no man who has not received a call or an email from family or friends on a single day of his working life. I also do personally feel that we are always better off not scheduling any personal engagements on a working day even if it is after office hours. So stop cribbing and start working.
6. Stop looking at the watch: This is especially for those of us who are of the belief that office timings should be as defined in the company rule book. Had that been the case, India would not have been the outsourcing super power that it is today. Also, a work day should be defined by the activities at hand and ensuring completion of these tasks. In such circumstances, one needs to just stop and think of what would happen to the work left unattended at our table in case we are unable to resume the next day due to various strikes or disease or a family urgency and the additional burden it would create on our own colleagues and put ourselves in their shoes. I am always reminded of the opening scene in the movie Hollowman wherein Kevin Bacon ( the actor playing Hollowman) takes a break from his work and looks up and the sign pasted there says

“You should be working”

7. Resolve issues: Always try and resolve issues at your table itself. If it seems that an issue may go out of hand, consult your immediate reporting authority. Rather than letting an issue take its own time and getting escalated to various higher-ups and turning into a nasty situation, take control of the situation. It has often been seen that people take great pleasure in sending emails after emails on the same subject making it a pain in the eyes of the other people marked in the mails, without taking any action. This only complicates matters further and leads to frustration at the work place.
8. Enquire: At the cost of being branded an obtrusive colleague, enquire about what your fellow colleague is doing and what you can do to reduce his load. This is especially helpful in times when within the same team one of the guys is engaged in a demanding project and the other is having a relatively easy day. The very act of asking in itself helps soother the other colleagues nerves and help him in completing his work in a more efficient manner. Also, never be shy of helping out your co-colleague  in completing his work even at the cost of being late than usual in getting home. Remember this may happen to you too.

9. Remember: Finally remember the following two golden rules.

Rule 1: THE BOSS IS ALWAYS RIGHT

Rule 2: IF THE BOSS IS WRONG, APPLY RULE 1

So go ahead, work your worries away. Have a great day ahead!

Regards

Mani.S. (A.k.a Ananth.S.)

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In this tutorial, we will learn how to Create Artificial Rain effect on any image.

To begin with select an image to which you want to add rain effect. I have used this image which one of  my colleague has shot while his trip to RIE Mysore. Fig.1

RIE Mysore (Click to Enlarge) -Fig.1.

In this step we will first make a new layer and apply Clouds it.
Make a new layer.
Fig.2

New Layer (Click to Enlarge) - Fig.2.

Now go to menu Filter>Render>Clouds
Fig.3

Cloud Filter (Click to Enlarge) - Fig.3.

With the new layer still selected, reduce the opacity to 70%
Fig.4

Opacity - Fig.4.

Now we will add some noise to this layer.
Go to menu Filter>Noise>Add Noise
Fig.5

Add Noise (Click to Enlarge) Fig.5.

Set the value of Amount to 60%
Select Gaussian from Distribution and check Monochromatic
Fig.6

Filter Noise (Click to Enlarge) Fig.6.

In this step our work is almost 70% done. We will now give some motion blur to the same layer we were working on.
Go to menu Filter>Blur>Motion Blur
Fig.7

Blur Effect (Click to Enlarge) Fig.7.

Set the angle to 70° and distance to 10 pixels.
Fig.8

Rain (Click to Enlarge) - Fig.8.

Change the blending mode of this layer to Screen
Fig.9

Blending Mode - Fig.9.

We have almost through with our work, just we need to give it a final touch by different blends and contrasts.

So first we will flatten the layer on which we were still working on to the image we are using.
Fig.10

Flatten Image (Click to Enlarge) - Fig.10.

Now go to menu Image>Auto Levels.  This will make our rain look little more realistic.
Fig.11

Image Level (Click to Enlarge) Fig.11.

At this stage, You can do some color correction, contrast settings to suit your image style.

Go to menu Image>Adjustments> (Select the option that suits your image style to adjust Contrast/Color etc)

With this, our artificial rain is complete and the image now looks like this
Fig.12

Final Rain Effect (Click to Enlarge) - Fig.12.

Final Image to compare the Before & After effect:

Rain Effect Before/After (Click to Enlarge)

Hope you liked this tutorial!

Lots more coming your way.

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Yasir A

Designer

Techdivine Creative Services

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3 Years of Blogging from Creative Writers Blog: 199 Posts & 1120 Comments: Thank You Dear Readers & Dear Authors!

This is our 200th Post today:

As we would have loved to add a special touch to this 200th Post, we have one of our very celebrated writers from the Young Talents Zone, Mr.Aditya K, to add his experience again in beautiful words. To make this more special, we requested Mr.Aditya to share two of his most recent learning experiences and he did.

—

Reconnect: Part 1:

Young Intach

ReConnect’s First Expedition

The five members of Mumbai’s first Heritage Club, ReConnect, and our mentor Mrs. Gaynor strolled over to the main gate of the school, intently waiting for the Jeep that would drive us through our first expedition. We all hopped in, sorting out our stationery while the car rolled through the dug-up roads of Juhu, heading directly for Bandra. We crossed archaic buildings like the Mithibhai College, the coarse waters of the Juhu beach, the Talao Lake, St. Joseph Convent from 1803, St. Peters Church, St. Stephens Church and finally our destination, Mt. Mary. Mount Mary was a basilica, meaning it contained relics of a great person. This basilica is extremely famous in Mumbai, and has a huge fair in September to celebrate the birthday of Mary.

The members of ReConnect marched to the entrance of the basilica, where we noticed the heavy Portuguese influence on the construction. We noticed the silence of each footstep rebounding off the high arches that formed the dazzling ceiling, intense with bright designs like the walls which portrayed the life of Jesus in vivid colours. The tall statue of Mary stood amidst vibrant flowers looking down on the benches.

After noting down facts, we leaped back into the vehicle in awe. We rode into St. Andrews, where we got a jolt to find graves dating back to 1908, piled out in the entrance like paving stones.

After taking down& closely observing the features of the church, we rode back to school.

Going on this one trip has increased my knowledge on the heritage of Mumbai and the history behind it by acres. It has been a great learning experience.

Love Mumbai!

Thank you

Aditya K

Reconnect: Part2:

Five heartbeats boomed across the MPH as the remaining students of the audience marched in. Could they hear these heartbeats? The five of us who were crouched backstage could definitely hear them. We waited in anticipation for Mr. Craig to finally announce us on to stage.

We five members of the ReConnect (Heritage Club) were prepared to do a magnificent assembly with two grade 11 students. After everyone hushed down, the presentation started in full swing.

We were introduced one by one and the information began to be let out, little by little. Our topic for the assembly was World Mother Language Day, which takes place on February 21^st. Our main concerns were about languages going extinct and how to prevent that. Each of the members walked over to the spotlight and presented a given topic about Mother Languages.

My topic was the death of an 82 year old lady in the Andaman Islands. But it was not just the death of a human but also the death of the language Bo, of which she was the sole speaker. Now even languages are endangered; not just our animals. ReConnect revived and presented the numbers 1-10 in Bo. This was followed by every one of us presenting a short speech in our mother tongue.

The assembly ended with an intense debate about whether it is better to learn and preserve your Mother Tongue or the universal language, English. As it turned out, both of them are important, as you should communicate with everyone in a mutual language and maintain your mother tongue. I am certain that everyone left the assembly hall soaked with information!

However, this assembly was the second event of ReConnect that week- the first one will be remembered by most of the women staff in Middle School. Since it was International Women’s day on Monday (18^th March), we members of ReConnect went handing out roses to all the females we encountered in the school and received numerous You made my day!’s from them.

These events have made us in ReConnect more confident in approaching people, as well as given us more information.

Thank You.

Aditya K

School Ecole Mondiale

—

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The News behind a newsppaer:

All the students of grades 7, 8 and 9 marched over to the buses parked in a grid pattern like the houses of the Indus Valley Civilization. We were all geared up and ready to drive down to the DNA (Daily News and Analysis) printing press in Vashi to learn the entire story of the newspaper that reaches our doorsteps at 7 in the morning, right from setting what percentage of coloured ink the logo on the front page needs to the proofing of the paper to insure that there are no smudges.

DNA News

The long drive from the school in Juhu down to the printing press in Navi Mumbai was predicted to take up to two hours, but time flew by- for most of us- as we chatted along with our friends, seeming to find more topics outside of the window. After asking “Are we there yet?” uncountable times, we final got there.
The printing press seemed quite a serene and quiet place from the outside, but that opinion was shattered when we heard it after we got off the bus. The transition from the somewhat cool bus to the scorching heat of the factory compelled our sweat glands to force the sweat out. There was a faint synthetic ink smell lingering in the air, wafting around the huge rolled bales of fresh recycled paper.
As we made our way through huge machines humming, we caught sight of paper being unravelled and printed on at a tremendously rapid pace. In fact, the press could produce 4500 newspapers in just an hour!  Talk about rapid news!
The people at the DNA press were simply fantastic and very helpful. They kindly explained various segments of the press in detail, answering all questions and clearing all our doubts. They diluted their talk by showing us the machines as well so we could comprehend the information visually.
After we were shown how they printed paper, the buckets of ink, how they dried it, how they printed plates, the coloured ink percentages and how they preserved the ink, we were taken into a large conference room to give us an introduction on DNA’s history as well as ‘YA!’, which is a newspaper just for kids, of which we each given a copy of.
I learnt a couple of great things there, such as the fact that they added a chemical to the ink so that it didn’t smudge. I also learnt how the newspaper was assembled and put into boxes to be carted off. I never knew that so many processes have to be followed in order to make a newspaper- right from a newspaper reporter writing an article to advertisement spaces being sold to printing it.

This experience has increased my knowledge by miles- around as many miles as there are letters in a newspaper.

Thank you DNA and their entire team for such a wonderful experience and Thank you EcoleMondiale for this amazing opportunity.

Aditya K

School Ecole Mondiale

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Techdivine Creative Services

Social Media Marketing Services,Design Services, Your SMQ & Creative Writing

With so much of social media marketing, brand analysis, consumer needs statistics, product insight interactions etc the power of media & the number game online, it becomes a great everyday learning school and a wonderful experience. It adds so much of learning on the real meaning of the term BRAND with respect to different products and industries & what they mean to each of them.

The work is great and there is so much of research and new tools understanding happening here on a daily basis. We just finished 3 big marketing campaigns each for two of our corporate clients into the trading & retail industry last week. It will be going live the coming week from their end.

The first thing that we did after the campaigns is ask ourselves, “Isn’t the rent due to the “society” for some time now?”

That’s right, corporate social responsibility is a key factor for every team member associated with Techdivine Creative Services.

It’s been over 5 years since my association with varied NGO’s across cities in India. I am still deeply honored for being considered for the Rashtriya Gaurav Award for the varied contributions to different NGO’s. I remember my different experiences across well known NGO’s and I actually realized that not everyone associated with an NGO need to be understanding the cause fully or even caring about the same to the core. That brought me close to also understanding the fact that writing a cheque of X amount to an NGO does not fulfill your duty towards the family surrounding you and your loved ones, which is the society in general.

The works that I have associated myself with in the last 5 years have been from taking and educating the less privileged on different aspects and subjects to doing volunteering works during calamities to arranging IT literacy sessions for groups that would love to learn and grow with IT, but cannot reach the right source or afford the same, to just being there for those who need anyone just to be around them for some time. It’s only during these associations and interactions with scores across the cities of India, that I ran into massively big & well known names in our nation who have been doing this and lot more for decades. Their experiences have deeply humbled me over the years. I used to feel proud of myself when I began contributing my time or skill for those less fortunate, but when I realized the amount of efforts that I could have actually put into it over a period of time, I felt more humbled. It’s very true to say that, no amount of profits in life or number cracking achievements can give you a real peaceful sleep than knowing that you made a positive impact on someone who really needed it in their life that day and whom we have never known before.

Mother Teresa has been an unbelievable influence on my life and when I see the smile on the sweet mother’s face when she is with her children in her videos and across platforms, the aura of positive energy that already seems to surround her only gets bigger. I can never become or even fathom to do what she has done for billions across the globe, as I am like a candle in front of the sun when I look at her, but if I could while making the rightful contribution towards my family also always make that positive impact to those who are part of the society but not related directly to our lives, the feeling is amazing. At the end of the day, it is to make ourselves feel better that we do something for someone, well, for most of us. There are those around us too, who do it because it is their greatness to contribute without expecting pride feeling in return. They are truly the ones that are keeping the world in one single safe and sane place. Societal contributors and influencers like Mother Teresa, now being the mother that she was, is not a task that is easy or humanly possible to follow.  Even during our recent visit to one of their abodes, the air and the aura surrounding us were amazingly positive. Attached is a pic taken from their facility.

Mother Teresa

As more of these discussions and thoughts flowed across with our team at Techdivine creative services yesterday, (this happened after the team presented the marketing reports for the week, by the way, expecting  a pep-talk probably from my end on how to analyze and perform better, instead, this is what they got to hear). But they did not complain. Every member of the team here knows the importance that we associate to Social responsibility on a regular basis.

We are hoping to one day soon plan out a forum wherein we can coordinate, plan, invite and conduct lot of social initiatives on education, social abuse help groups & motivation events with the support of the entire team and good wishes from our members across countries.

No wonder that Corporate like TATA or Infosys today commands so much of respect across the globe today, with so much of social help that they have attached themselves in sincerely carrying out as part of their routine. They are great motivations and inspirations to any corporate today.

As the weekend draws to a close, I guess it is time for a real time social connect anyway.

Stay focused, stay connected & stay really social!

God Bless,

Ananth V.

—

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Your SMQ  – Social Media Quotient: First Issue: Vol.1

YourSMQcoverpageBrand

Currently discussed Post & Page from the First issue of the magazine is: Industry News:

The first issue of our Social Media Marketing services sub – product Your SMQ – Social Media Quotient has reached scores of Corporates and across thousands of our readers & members globally.

The responses have been great.

You can read through few of our Testimonials here: Your SMQ – Feedback

To join in the Conversation: Join us here: Facebook Group: TD Studios – Social Media Marketing Services

Industry News page:

(Click on Images to Enlarge)

BusinessFinanceUpdate

World’s Billionaires:

Carlos Slim, William Gates III, Warren Buffet, Mukesh Ambani, Lakshmi Mittal

World’s Most reputable companies: The Pulse Score Report is out:

Ferrero, Ikea, Johnson & Johnson, Petrobras, Sadia

ITtrendingTopics

IT Trending Topics:

1. Twitter Growing at around 1400% in the magical arena of the unstoppable Conversation Prism: Join in here: Tweet With us

2. Now connect & stay in Control: Hootsuite: A Powerful Social Network managing tool across multiple platforms: Hootsuite

3. Google page ranking now considers “website Loading speed” too: Keep it light, clean and rich on HTML & text: Useful tool to know where Your site speed & errors exist: FireFox Add-on: YSlow

4. Microsoft launches “Kin” the social phone: Kin

Brand Humor: Tiger

Save the Tiger: Golf’s very own Augusta Masters: It’s going to be one of the biggest sporting events! Bringing back the legendary Tiger…..

Vincent Van Gogh

Master’s art: One of the finest creative magicians & one of his greatest work: Starry Night by Vincent Van Gogh

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The Invention of Hugo Cabret is said to be the next big entry into 3D Movie after James Cameron’s Avatar. This genius behind this movie is none other than Martin Scorsese himself.

Top Books all Genre

Top Book reads from All Genre

Social Media Top Picks

Top Website: Facebook

Top Blog hosting Service: WordPress

Top Micro-blog: Twitter

Top Multiple Social Connect Manager: Hootsuite

Top Brand for this issue: Starbucks

Top Social Game: Farmville

Top Free Link Portfolio: MyOnePage

Favourite Coined term for this issue: Your SMQ

You can download the Complete Magazine for FREE from our Social Media Marketing Page Online: Your SMQ Free Social Media Magazine

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Feel free to write to us your views, comments & queries here: socialmedia@techdivine.com

Happy connecting!

Admin

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

admin@techdivine.com

Here comes my fourth tutorial in Photoshop after the first 3: First Rays Effect Second Fire Effect

Third Ice Effect Creating your own Special Effects: Glowing Lines and VFX effect in Photoshop

In this tutorial we will create our very own special effect cool glowing lines.

It is a simple tutorial from which you can make your own desktop wallpaper and do so much more.

Step1:
Create a new document. I prefer selecting the size of 1280×1024 pixels and resolution 300.

Select background color as Black or you can change the background color later too.

Select the Brush tool then change the settings of the brush to size 3 pixel, 0% hardness and color white.

Create a new layer and then select Pen tool. Change the mode of Pen tool to Paths.

Now create the shapes like I have done below. Once you are comfortable with this tutorial,

which you will be very soon, you can add and create effects for your own shapes.

After drawing the line, right-click anywhere in the document and select stroke path.

Then in the options select Brush and check the box of Stimulate Pressure and hit OK.

Repeat this step for 4-5 times to get a good curved brush stroke.
Fig1

Fig1 (Click For Larger Image)

Step2:
Now we will make pattern of this stroked path. With the same layer active, hold Ctrl button and click on the active layer.

This will create a selection of the stroked path.

Now go to menu Edit>Define Brush Preset and save as a Brush.

Now hide this layer and select Brush tool.

Go to Brush settings and select the brush you just created (Hint: the recently created brush will appear at the very end) and change the settings as shown below.
Fig2

Fig2

Fig3

Fig3

Step3:

Create a new layer and with the same brush as active that we just created

and edited, start drawing from left of the document to the right. You will see that all the lines must be different from each other due to the settings we have done. The image should look somewhat like below.

Fig4

Fig4 (Click For Larger Image)

Step4:

After completing the above step, we will now give some glow to it.

Go to the blending options of the layer you are working on and use the settings below.

Fig5

Fig5 (Click For Larger Image)

Fig6

Fig6 (Click For Larger Image)

Step5:
Now make a duplicate of this layer you are working on.

Again go to the blending option of the duplicated layer and change the outer settings as below.

Fig7

Fig7 (Click For Larger Image)

(Note: In the previous layer under the blending option for outer glow, we had gradient with transparent color at both the corners and for this step the ends are filled[colored] & not transparent)

Step6:
Draw some small dots of about 4-5 pixels in a new layer and repeat the steps 4 and 5.

Fig8

Fig8 (Click For Larger Image)

Step7:
Now make a new layer and select the Gradient tool and select the following pattern and style

Fig9

Fig9

Fill the gradient in whichever way you like to. Change the blend mode to Color and set the Opacity to 55%

Fig10

Fig10 (Click For Larger Image)

Hope you liked this tutorial.

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Also, do write to us for any queries or views or comments:
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—-

Yasir A

Designer

Techdivine Creative Services

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Social CRM

Social Media Marketing has spread across the globe today. Why will it not?

Social networking sites like Facebook are becoming a massively populated, loved & sought after nation for both, users and marketers today.

With the addition of new technology tools getting added to the vast section of the majorly expanding marketing arena, the need to connect in-depth with the customer today, has only increased.

The core here is, where does the role of the much needed Customer relationship manager (CRM) come in.

Or is it not needed anymore?

The answer is a very simple, yes, it is needed & more than before.

Now that the conversations are being handled online across  clients:Following points are very much essential:

• A CRM who can make sure that the applied technological marketing tool impact is utilized or not is very much essential today.
• Adding up a social connect site for your client is not the solution. Tracking it, receiving feedback, improvising it regularly with response, feedback from clients based on their needed goals etc is what will make the social media campaign a successful one finally.
• If your role is limited to just creating the social connect pages as a social media specialist, make sure you either do not go ahead with the campaign or inform the client of the much needed mutual response from their end for this magical miracle of a power tool to make the much desired impact. Trust has to be mutual, both for the tools and the clients to make this work.

So the question is, how does a CRM fit in between all of this today? How and how much does he impact the Social Media Quotient of your business?

Every business today seems to adapt, implement technology for every single purpose.

Here is where the challenge & skill of a CRM to take your organization and your esteemed clients to the summit of their goals comes into the whole picture. The idea is to blend technology, tie it up a notch with the human skills of personal touch, add that and integrate the same face of your CRM to your online profiles while connecting with your clients and make sure he or she is as technically and market wise sound as your IT and Marketing team is skilled with their respective skill sets.

The power of the tools of social media are unbelievably massive and thus the head that yields the timely yet spontaneous decisions and understands the customers changing needs today, needs to be a combination of your good old CRM with latest technology market research tools and be industry alert. Knowledge of the varied tools like twitter, hootsuite, foursquare, linkedin etc and knowing what they can do for your client is what would make the whole campaign work for real

With this, the role and career of your CRM has not only doubled but become a lot more accountable and responsible than before.

There is so much more a CRM needs to do today? Give us your views on the same…. We would love to hear from you.

You can write to us here: socialmedia@techdivine.com

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Regards

Admin

Techdivine Creative Services

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