Digital Marketing

Social Media Quotient:Tapping the Social Media Marketing potential:

SocialMediaCampaign

Marketers today are beginning to understand the influence of this power packed market research and analytic’s tool to reach to a larger target audience across social networking platforms by optimally utilizing precise social media monitoring tools as per industry and organizational needs.

The power of analysis is not restricted to using a particular website or a single online tool to serve the growing ‘industry reach’ needs. Social media monitoring to acquire the right social media quotient allows you to research deeper into consumer insight, needs and preferences as over 500 million users go online across platforms globally expressing themselves more freely than before.

It gives immediate feedback, taps powerful response rates, gives ample time to get in touch, reach and respond back to save the customers going irate and many a times transforming a negative feedback to a powerful brand ambassador.

With larger number of users now clearly expressing their needs to share their experiences about a product / brand or service today, it’s becoming more and more important for the BRANDS to monitor them not as an individual campaign but as part of the social media process. Measuring the ROI for a social media marketing campaign is today combined with the goal of customization while touching base with complete consumer preferences and needs for a service or a product.

Simple words of ‘share’, ‘like’ ‘bookmark’ have today become a way of life for Brands & for branding a service.

With the number of social book-marking users, bloggers and social networking sites users growing tremendously everyday, its only wise for brands to get into the process of exclusively reaching the target users with a powerful, well planned and implemented social media marketing campaign.

What did your Brand tell your customer today?  Keep sharing your views/ comments and queries with us here.

Stay Connected.

Regards

Ananth V

Techdivine Creative Services

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Related Posts:

The Role of a CRM in Social Media Marketing

Social Media Quotient: Know your SMQ – Teaser Video

Factors influencing Online Marketing For YOU!

Social Media Marketing: Measuring your Return on Investment

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