5 types of social media feeds to gain more trust

January 8th, 2016 5 Comments

5 types of social media feeds to gain more trust

Let’s face it, today, more than ever before, with every single data about the organization and customers out there, we are truly in the business of “Trust Building”.

Everything is easily quantified and measured, so much that it is visible to the prospect and your existing customer alike.

So it is core for any business across industries and countries today to ensure that the right message about your Organization reaches the right prospect.

Here are five things you could do as a brand on social networking platforms, website, blogs etc to ensure that you keep that TRUST factor intact.

1. Sharing your Reviews and Ratings publicly:

If you have a website that allows or encourages users to share their reviews or ratings or let’s say you have a social media brand page where users have shared their Ratings of your product and or brand services, then it’s a great way to start sharing them online.

It takes 12 positive experiences to make up for one unresolved negative experience.
Source: “Understanding Customers” by Ruby Newell-Legner

2. Sharing Customer Testimonials posted on your website or your social brand page with users online:

If a customer has been kind enough to share his or her testimonial on your website or social site or blog, make sure to give it due prominence that it deserves.

Also, customer testimonials are a wonderful way to prove that your brand does not simply deliver good service, but does something exceptional enough for your customers to take their time and effort to speak about you.

Friends and colleagues’ endorsements, discussed in real life or through Twitter and Facebook updates, are more likely to drive sales than even a positive user review posted on a site like Yelp or Amazon (but those matter, too).” Jason Mittelstaedt, CMO at RightNow

3. Sharing Real NUMBERS that your business or brand has accomplished:

For eg. “1,00,000 customers serviced this year” can go a long way.
Create a blog post about it, share it on your social media pages too.

4. Sharing real-time social media conversations and mentions about your Brand:

Showing your customers and prospects that there are real-people behind your brand’s conversations across social sites gives them a tremendous boost and ensures that these conversations are not automated. It helps to build great trust. Also, giving users an opportunity to let them view your brand mentions tells them about how ‘trust worthy’ your brand really is, online too!

Did you know: By far, the most requested improvement from customers was “Better Human Service”

A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs.

5. Awards, Interviews from renowned sources about your Brand, Business, Services or employees with relevant links:

Today every other person seems to claim they have won awards as the BEST in the industry. So how does one ensure that the so called awards and recognition’s are genuine and trust-worthy?

The first thing customers do today is, look for LINKS that they can click and view to ensure that the claims are from authentic sources and sources that are worthy of awarding these accolades.

So if you brand has really done something remarkable and won a recognition for it, ensure to add the relevant links or blog post with proper pictures that will help you as a brand to AUTHENTICATE your claim.

Social media today empowers you as a brand to win over irate customers, boost referrals and sales with existing customers, reach and invite prospects to experience your brand and so much more.

Using social media in the right way, with proper tools, relevant content, right set of metrics and with a genuine concern to add value and personalization to your customers will without a doubt boost your brand sales, reputation and reach manifold.

Some really interesting statistics about Consumers from different sources online:

5-20% Probability of selling to a new prospect and 60-70% Probability of selling to an existing customer ~ Source: Marketing Metrics
A 2% increase in customer retention has the same effect as decreasing costs by 10% – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy

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