How can Instagram help boost digital marketing?

Instagram, instagram app, instagram icon

How can Instagram, Instagram stories, Instagram videos help boost digital marketing?

There are n number of platforms to share content with your suitable audience but the top 4 platforms I would recommend when it comes to social media marketing are

  • Facebook
  • Twitter
  • Instagram
  • Snapchat

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While each has its distinct differentiator and a specific age group that caters to it, here is something that Instagram has.

 

Instagram is a social networking app, where people express via images and videos that are filtered or modified and uploaded through your smartphone. The upload can only take place if you are uploading it via a smartphone.
A key point to remember – Your audience here is majorly using a smartphone so any Call To Action must have a landing page that is Mobile Responsive.

This is the top most differentiator of Instagram from other platforms.

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If you are planning to become the best digital marketing professional & are planning to learn digital skills, Instagram is a definite site that you need to focus on

 

The second differentiator is that Instagram offers #’s and reach to be directly correlated. For example, Twitter has character constraints whereas Instagram allows you to explore and share longer captions, where one can add related possible errors, which people generally make while typing about something specific. You can use the tool hashtagify to know the popular #s used with your content.

 

Add as many relevant #s you wish to and it assures you that the post will reach its relevant target audience.

 

This is a simplified usage of targeting even if someone is not following you but shares the same interest.

 

Until now Instagram was only known for posting images or videos. However, with the new update, Instagram now can post Instagram stories and live videos.

 

Instagram also introduced Stories for being the go-to application when it comes to images, similar to Snapchat, it also allows you to DM (direct message) the video or image, there is one feature that is new in Instagram and that is totally coming from its parent company – Live Video. But unlike Facebook, you cannot save or go back to watch the stories. Instagram only shows what’s happening currently.

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In comparison to Snapchat, Instagram has a broader audience and better reach.

 

Cater to your audience with relevant content and #s, make your posts creative, keep posting consistently and you will definitely gain a larger boost.

 

If you have products lined up for a launch or content with great images, Instagram must be your go-to platform because the audiences on Instagram values nothing more than a creative content that pleases the eyes.

 

Remember – Instagram is all about visual sharing.


Vidhi V

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