How to learn digital marketing
Digital marketing is one of the best strategies and a powerful tool to effectively reach your target audience online today.
Using analytics, tracking digital touch-points, customer journey mapping, you can drive business and sales conversions too.
Check out this insightful digital IQ index score by Gartner, by brand, digital platforms and various other dimensions across site, ecommerce, digital marketing, social media, mobile and tablets.
With its massive growth, especially in the past few years, companies have realised that digital transformation is not about technology but about people, processes, strategies, learning digital marketing skills and so much more.
With the ever growing need for skilled digital marketers, younger professionals need to doubly ensure that they are in sync with the market and industry needs in digital today.
Skills that professionals are looking for in terms of meeting industry demands in the field of digital marketing encompasses various skill sets. Few core ones are as follows:
- Content marketing strategy
- Search engine optimisation SEO
- Search engine marketing
- Digital marketing automation
- Gamification tools and strategies
- Blogging
- Website design and development
- Online reputation management
- Digital brand management
- Social Media Marketing
- Social media optimisation
- Digital Marketing ROI Strategy
- Pay Per Click tools: PPC – Ad tools, google adwords, Facebook ads, LinkedIn ads, etc
- Big Data and Analytics: Google analytics, Facebook insights, twitter analytics etc
- Mobile marketing
- E-Commerce strategies
- Mobile Marketing
- Machine Learning, AI, IoT, VR, AR,
- Email marketing etc
These posts will give you an idea about the:
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- Most CFOs and CMO focus on ROI success from Digital Marketing
Irrespective of the field or industry you are in, digital marketing is no longer an optional skill. Making digital marketing a highly sought after professional career growth option.
But since it encompasses a much larger area of skill sets, it is advisable to understand:
- What can digital marketing do for you?
- What can you learn and empower yourself in when it comes to learning digital marketing?
- Which skill set in digital marketing you want to focus more on or specialise in?
There are many more questions that you might have about digital marketing to start with, such as:
- What is digital marketing?
- Difference between digital marketing and social media marketing
- What is ROI in digital marketing?
- How-to learn digital marketing
- Why should I do training in digital marketing
Prior to joining a digital marketing program, course, workshop, etc ask yourself the above mentioned questions and have a spectacularly splendid career in digital marketing.
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