Social Media Marketing

Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Quotient (SMQ) & BRAND ‘YOU’:  Social Media Monitoring,Measuring & Connecting integrated with a powerful SEO!

Understanding the Index of search engines, algorithms and the mathematics behind it is a key aspect of any social media marketing campaign coupled with a social media monitoring technique and a powerful SEO process. For readers, writers and the end user that is the audience of that particular content, the process needs to be equally refreshing too.

The reason being, any popular search engine be it, Google, Bing, Yahoo etc is getting more and more closer to giving the user an AI experience even in its searches and from what we hear, the search engine experience is only going to get richer, quicker and better for users.

For an optimized SEO integrated with your product based and or target based social media quotient measuring SMM campaigns for clear understanding of your SMQ, one needs to be sure of maximizing the ‘Index-ability’ factor across pages. So which are the possible pages that you would want an SEO campaign for:

• Your Social Networking sites
• Your Micro-blogging sites
• Your Blog(s)
• Your Website
• Your Media Channel platforms

The above platforms form at least  a basic part of any successful and qualitatively measurable online channel platforms for planning a SMM (Social Media Monitoring / Social Media Marketing) campaign for Your Social Media Quotient analysis and insights.

Does this mean that creating content across platforms ensures a powerful SEO?

The answer is a simple ‘NO’.

Like we quoted earlier, the mathematical calculations, various algorithms and more form part of a serious social media marketing campaign for your product / service optimum SEO.

• These include the keyword analysis, core product / category phrase density, url optimization, quality and quantity of content indexed. This needs to be carefully planned across platforms too.
• Having a sitemap always helps.
• Ensuring your place across Google Places with owner verified listing is also a great value add.
• Lesser frames on your website, lower use of flashy content animated and lesser use of tables with the least possibly complex and or numbered urls is the first way to begin your steps towards a successful continuous SEO process.

Ask us for a Free SEO report for a precise integration with a Social Media Marketing campaign from our end.  Write to us: socialmedia@techdivine.com or Visit us here if you are interested for a well designed, planned and implemented Powerful customized EXCLUSIVE FOR CORPORATES ‘Social Media Monitoring campaign’ for your product, brand and business.

At the end of the day, make sure you pay heed to your SMM experts / consultants insightful and detailed reports about your brand, blog, site and other online marketing services platforms.

Have a quality connect with your customers online!

Share your views on this with us here. We would love to read your comments and suggestions.

You can also connect with us here:

Connect for Free Web updates, Social Media tips, resources & Creative writing Blog freebies on our Twitter Profile: Tweet with us here: @techdivine

Join our Online Facebook group:  TD Studios: Social Media Marketing Services and be a part of our online conversation prism

Feel free to write to us at: socialmedia@techdivine.com

Interested to read our Experienced Online Brand & Product Marketing Consultants insights, analysis and resources – Exclusive for Our Premium Members Only ~ Click Here

Stay connected!

Regards

Ananth V

Techdivine Creative Services

Marketing Research

New Category Section: Creative Marketing for YOU!

What will happen in this section?

Under this section / category, we will be sharing for our dear readers, few of our creative Marketing campaigns (Online & Offline) suggested, designed, planned AND OR implemented from our end for our clients across industries.

How does this benefit YOU?

1. It benefits our Clients as we will be sharing and promoting their campaigns across our various online well established platforms too other than special social media marketing campaign platforms designed for them.

2. It benefits our readers in terms of understanding newer innovative techniques that are being planned and designed across industries in the field of Marketing management and research.

Feel free to share your views with us on this at socialmedia@techdivine.com

You can stay updated with us by Connecting with us @:

• Tweet with us @techdivine
• Social Media Marketing Services Group on Facebook

Stay Connected.

Regards

Ananth V

Techdivine Creative Services

Marvel at creations from across India, at Paramparik Karigar

For all art lovers, there is a reason to rejoice. Presenting a rare assortment of art forms from the corners of the country.

Creative writer’s blog is proud to share this exquisitely wonderful art exhibition event from Paramparik Karigar to be held from 13^th October onwards, with its readers across the globe.

Art Exhibition

Experience art at its personified best at the Paramparik Karigar Textile Exhibition and the Arts & Crafts Exhibition.

The craftsmen of Paramparik Karigar invite you to three exhibitions of Indian Textiles, Arts & Crafts and Special Paintings & Ceramics of Master Craftsmen.

1) Textile Exhibition

Dates: 13th to 16th October 2010

Timings: 10.30am to 6.30pm

Textile Exhibition

Sarees

2) Art & Craft Exhibition

Dates:19th to 21st October 2010

Timings: 10.30am to 6.30pm

Minakari Art

Pachedi Painting

Warli Art

Rajasthani Art

3) Special Exhibition of Paintings & Ceramics of Master Craftsmen

Dates: 23rd & 24th October, 2010

Timings: 10.30am to 6.30pm

Paramparik Karigar

Venue:

Coomaraswamy Hall,Chhatrapati Shivaji Maharaj Vastu Sangrahalaya

(former Prince of Wales Museum) M.G. Road, Mumbai 400 023

What’s more, you can also have a chance to bring to life the artist hidden in you. Learn how to create your own masterpiece at the Paramparik Karigar workshop.

Workshop details

Date: 13 to27 October 2010

Timings:10am to 4.30pm

Workshops: Soof embroidery, Phulkari embroidery, Kantha embroidery, Lehariya (Tie &Dye), Papier Mache, Leather puppets, Phad painting, Pichwai painting, Miniature Painting & natural colour making, , Pattachitra Painting, Palm leaf etching and Gondh painting.

Gondh Art

Leather Puppet

Pattachitra

Venue: Museum Campus

Registration fees-One day intensive workshop- Rs 500/-

Two days intensive workshops –Rs 1000/-

Note-

• Above mentioned fee is applicable on per individual basis (Limited seats available)
• Registrations will be done at the Museum Publication Counter/office from 6th September 2010 onwards

Timings: from 10.30am- 4.30pm (except Public Holidays)

Working Lunch will be provided

For exhibition details contact:

Paramparik Karigar, 10 Kumaram, 2nd floor, Flat No 5, A.G. Khan Marg,

Worli Sea Face, Mumbai- 400 018 Tel No 24920061 / 6581 1059

Email: paramparik@vsnl.net

Website: www.paramparik-karigar.org

For workshop details contact:

Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, 159/61, M.G. Road,

Mumbai 400 023

Tel No:  2284 4484 / 2284 4519/ 24920061 / 6581 1059

Email: csmvs@hathway.com

DOWNLOAD the Paramparik Karigar Event Calendar BROCHURE – CLICK HERE for the PDF of artexhibition

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Feel free to share your views, comments, queries to us on this fabulous event at:

socialmedia@techdivine.com

Or

You can post your queries, drop in a quick line, talk to us on our Facebook Group Too:

Connect with Us here:  Facebook Group – Click here

Lots more updates to come.

Keep visiting and stay connected!

*****************

Admin

Techdivine Creative Services

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Related Posts:

Warli Art

Social Media Quotient:Tapping the Social Media Marketing potential:

SocialMediaCampaign

Marketers today are beginning to understand the influence of this power packed market research and analytic’s tool to reach to a larger target audience across social networking platforms by optimally utilizing precise social media monitoring tools as per industry and organizational needs.

The power of analysis is not restricted to using a particular website or a single online tool to serve the growing ‘industry reach’ needs. Social media monitoring to acquire the right social media quotient allows you to research deeper into consumer insight, needs and preferences as over 500 million users go online across platforms globally expressing themselves more freely than before.

It gives immediate feedback, taps powerful response rates, gives ample time to get in touch, reach and respond back to save the customers going irate and many a times transforming a negative feedback to a powerful brand ambassador.

With larger number of users now clearly expressing their needs to share their experiences about a product / brand or service today, it’s becoming more and more important for the BRANDS to monitor them not as an individual campaign but as part of the social media process. Measuring the ROI for a social media marketing campaign is today combined with the goal of customization while touching base with complete consumer preferences and needs for a service or a product.

Simple words of ‘share’, ‘like’ ‘bookmark’ have today become a way of life for Brands & for branding a service.

With the number of social book-marking users, bloggers and social networking sites users growing tremendously everyday, its only wise for brands to get into the process of exclusively reaching the target users with a powerful, well planned and implemented social media marketing campaign.

What did your Brand tell your customer today?  Keep sharing your views/ comments and queries with us here.

Stay Connected.

Regards

Ananth V

Techdivine Creative Services

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Tweet with us @techdivine on Twitter

Connect with us on FACEBOOK GROUP: TD Studios Social Media Marketing Services

Download a COPY of – Social Media Quotient : YOUR SMQ

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Related Posts:

The Role of a CRM in Social Media Marketing

Social Media Quotient: Know your SMQ – Teaser Video

Factors influencing Online Marketing For YOU!

Social Media Marketing: Measuring your Return on Investment

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socialmedia@techdivine.com OR

writer@techdivine.com

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Social Media Quotient – Free PDF  – Your SMQ – DOWNLOAD Our First Issue of SOCIAL MEDIA QUOTIENT Services – Free Marketing Magazine Copy here: Your SMQ – Social Media Quotient

Once You Download the Above File, You will be prompted for a Password: Just Drop in a Line to us with the following Subject “Password SocialMediaQuotient” at this email id: socialmedia@techdivine.com  with your Username & email id registered with our blog.

Dear readers, thanks for the ever wonderful responses for our social media marketing (SMM) blog posts and a special thanks to all our premium members for their valuable trust in us.

The three most common queries that were posted across from readers about SMM campaigns:

• Is this social media marketing really going to work?
• What can be the duration or least time-line that I can plan for my smm campaign?
• Some agencies promise to measure metrics and some only brand, how does this work out and how do we find out if they can really do this for us or no? we are a mid-sized company.

In the fast paced world of today, technology has so far beaten everything but time. The need for measuring your Brand’s Social Media Quotient has become an obvious part of any campaign. What is required is for it to be quick paced as money is being invested into this power packed marketing tool in billions, whose transformation power across industries and brands can be measured in more than one way.
What you need to keep in mind while planning a Social Media Marketing campaign?

- One needs to first understand that social media monitoring tools and social media marketing campaigns for measuring a brand’s social media quotient, is without a doubt one of the most influential marketing tools of all time. At the same time, one needs to understand that any skill, technology or talent needs to be nourished so as to be able to find the most appropriate channel and or medium in which it can be applied for optimum results. So give it time. Do not rush into it.

- Secondly, hurrying the process of measuring a social media marketing campaign or the strategy suggested itself shows both your clients and the team involved in the process that you value nil or very little for the power of this tool. This is never good for both, your clients and the team which is part of this campaign process. If they don’t have the faith or trust for this, neither will your clients.

- Furthermore, planning purely numbers for any social media marketing campaign is one of the gravest mistakes of all time. Understand the term ‘social’. The first thing that needs to be done is connect with your audience and then place yourself amidst the crowd. Don’t try to sell, rather humanize your brand.

Make sure the team or the external agency to whom you have handed the magical task for a much assured most powerful brand building and target reaching experience, have been doing this for a long time and that too across industries. Make sure you get your goals and preferences are traceable and monitored from their end with constantly presenting results of their performances for your brand. Ask them to give references of known brands or companies for whom they have or are performing such activities, speak to their clients if possible, ask the agency to submit their sample tracking formats and make sure you tell them what you would like to track for your business.

Know Your Needs – For Understanding CUSTOMIZED Marketing Campaign needs for YOUR BRAND – CONNECT with Us HERE -  Your SMQ – Social Media Quotient

Remember, if its only metrics that they are tracking, then they do not understand this business and if its only brand they are monitoring, they have no clue whatsoever. In either case, get out while you can. It is not necessary to invest in millions, start small but for a longer time duration and keep monitoring and tracking with your social media tools, market research and in-depth analysis across platforms.

Plan, monitor, implement and measure your success across channels and platforms regularly for a successful social media marketing campaign.

Finally, remember, it’s a marketing campaign not a sales conversion platform. Use it wisely for the efforts to fall into place and happen and not forced upon.  Connect and humanize your brand.

The success of any social media marketing campaign using social media monitoring tools across any online platform, needs a balance of both, brand and raw metrics. So go ahead and grab the power of this tool.

You can connect, sell and your brand can grow in this powerful space of social connect, so go ahead and reach out the right way!

Share your views, comments or queries with us here or feel free to write to us at: socialmedia@techdivine.com

Grow & Stay connected.

Admin

Techdivine Creative Services

Related Posts:

Twitter Power: Conversation Prism

Social Media Marketing: CRM & SNS: Leveraging customer value ~ Premium Post

Your bottleneck for your Social Media Marketing  Campaign

Premium Members – Social Media Quotient for SMM – Post Premium

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Customized & Planned Social Media Monitoring Campaigns For YOUR BRAND:

Social Media Quotient – Know Your Needs – For Understanding CUSTOMIZED Marketing Campaign needs for YOUR BRAND – CONNECT with Us HERE -  Your SMQ – Social Media Quotient

Social Media Quotient – Latest Update Details below:

Social Media Quotient  – Your SMQ™

DOWNLOAD A FREE COPY OF What is YOUR SMQ – SOCIAL MEDIA QUOTIENT Here

Social Media Quotient

What is Social Media Quotient – Know more information here

Social Media Marketing Services and Social Media Quotient go hand in hand with each of our Online Marketing Services campaign.

Read Few of Our Testimonials on Our Services / SMM / Social Media Marketing Campaigns / Your SMQ – Social Media Quotient here

Your SMQ – Social Media Quotient Event details: Few Logo Launch Pictures

Read PRESS release info – Expressions & Your SMQ – Social Media Quotient -  Here

For Social Media Marketing Glossary – Click Here – Updated Regularly

Social Media Quotient, Your SMQ, Social Media Marketing Services, Online Marketing Services, Free Tips, Resources, Guides & Updates & other Articles – Stay Updated Here

More updates on Social Media Quotient to follow soon….

Tweet with us here – @Techdivine

Join us on Facebook – TD Studios Group – Social Media Marketing Services

DOWNLOAD Our First Issue of SOCIAL MEDIA QUOTIENT Services – Free Marketing Magazine Copy here: Your SMQ – Social Media Quotient

Once You Download the Above File, You will be prompted for a Password: Just Drop in a Line to us with the following Subject “Password SocialMediaQuotient” at this email id: socialmedia@techdivine.com  with your Username & email id registered with our blog.

Stay Connected!

Admin

Techdivine Creative Services

Why do you need a personalized background (BG) for your Twitter Profile?

Personal branding is the key term here.

Let us look into the “WHY TO” for creating your own personal twitter background.

In our earlier article, Twitter, the power of Micro-blogging we have given few tips, tools, guides, how to use, free twitter background creating applications etc – Power Of Twitter article Link Here

Here are a couple reasons for why you might want to build your own BG for twitter:

WHY Twitter BG

Your Twitter BG should be created keeping in mind the above 4 categories:

BRAND – What does your Brand speak of

PRODUCT – Core Products Mentioned

AUDIENCE – Target Audience expectation

MESSAGE – What you intend to Tell them

Who needs to create a personalized twitter background profile?

Corporates, Professionals, Freelancers, Marketing Consultants, Freelance consultants, Artist, or anyone who needs to reach out to a target audience with a clear message, a personalized background helps you tell people who you are and what are you here for.

It also helps you to create a one pager profile including your core services, your skills, interests, website/blog & other details with your contact information for others to reach you directly.

For eg.

Take a look at our Customized Twitter Background, simple, nothing too flashy but yet creative and connecting with the user out there. We needed to keep in mind that:

1. We are a creative advertising & marketing agency with core services

2. Offering across multiple platforms.

3. We needed to portray ourselves as we really are, corporate yet creative and in sync with the latest in technology out there to help our clients achieve the best outcomes / goals.

@Techdivine

Make sure in the process of creating a customized creative twitter background, you do not forget who you really are and what is the message that you would like to give your user.

Guide to creating your own Twitter Background:

Size requirements: There are mainly two things you need to be sure of:

1. File size needs to be less than 800 Kb
2. Your Background image should fit into most screen resolutions (To be safe: Create an image higher than 1024 X 768 Pixels)

Next, the actual dimensions. This is important because improperly-sized images can be covered up by your Twitter profile or can start to tile, which often leads to an undesired effect. In most circumstances, you want your background to be large enough not to tile. To achieve this, the total image size should be around 1600px wide by 1200px tall. This encompasses almost all screen resolutions. The dpi can be kept at a little higher resolution of around 90 here for a high quality image.

Dimensions of Margins:

Right Side & Left Side: Maximum 240 Px width and Max 500 Px height

This is so as to keep in mind that the middle area of the twitter content does not majorly overlap the background image at most of the resolutions. Keep in mind that a computer with a low resolution of 800 X 600 Px will see only part of the images and not the whole picture / background image. So make sure, the text content in the design is always closer to the margin area and smaller in width size.

Creating a customized Twitter Page:

Use a background image that is free from copyrights or create your own using photoshop or such other image editing software.

How to plan a twitter background for your Personal Brand?

What we considered when we planned our Twitter BG:

What our Twitter BG means:

The core is the Coffee cup on top middle with the letters TD on top of the foam distinct denoting identity clearly visible across any platform and medium.

Techdivine Mark

The coffee mark denotes the core efforts and hours of inputs of a creative artist.

Dedicated Hours

The white badge denotes our flagship product which is social media marketing services.

social media services

The wood and pencil in the scene stand for traditional values, integrity, strength and ethics whereas the edge of the laptop denotes fresh ideas with the best that technology has to offer.

Strong Values

Monitoring tools

Finally on the left side our contact information with few of our core connecting platforms including Blog, SNS, site and our core products and services.

Social media connect

Just like we had planned above on how we needed to present ourselves to our friends, colleagues, peers etc via our twitter BG page, the first thing you need to do is create a simple storyboard of what you need to tell your audience. Once you are clear with that, start with the background of your design.

Step 1: Creating a Background – Select the right background that suits your theme, message and style.

Step 2: Select few Props for your page like Books, carts, chocolates, graphs, fabric etc depending on what is your core product and service.

Step 3: Make sure the Contact details furnished by you are accurate and not too complex for the reader to understand. Remember, the average surfer would spend not more than 15 – 30 secs on your page unless you have something very exciting and bang on target. So make sure the textual content is not too much, but has the right links and contact sources.

Step 4: Your Logo, icons for the pages should again be in sync with the theme you have selected.

Step 5: Once your image is ready, go to sign in to your twitter account, and follow the steps given below:

customize twitter

Done!

One very easy to use and yet wonderful site for creating your own twitter BG’s in seconds below:

http://www.freetwitterdesigner.com

Feel free to share your own creative designs for Twitter profiles too here with us.

Happy customized tweeting!