Social Media Marketing

TechBrandsMeetup Event from Techdivine Creative Services

The 2nd TechBrandsMeetUP Event was held on June 12, 2011 in Mumbai at Techdivine Creative Services.

Participants from across 10 Industries (Banking, HR, IT, Telecom, Infrastructure, Media, IPR, Finance, Advertising, Industrial) shared wonderful insights into the current updates from their industry, use of Technology integrated social tools from their organizations, their expectations, concerns, cross sharing of ideas and more.

The event kicked off with our Founder & CEO Mr.Ananth, addressing the professionals with a brief “About us – Techdivine Creative Services” & Highlights of the first TechBrandsMeetUP event.

Each participant was introduced with the Industry they belonged to and the discussions followed.

Each Industry’s customer was present during the event, the reason being, each one of us makes use of one or the other products from across Industries on a day to day basis, whether on a B2B platform or a B2C medium. So as soon as Industry professionals shared their insights and concerns, we took an immediate customer view on the same and got their feedback and responses. Then we shared with the concerned participant the probable solutions that the new age media tools could provide based on our earlier marketing, social media & viral campaigns across Industries and countries.

Within the first hour of the event, the whole place was abuzz with ideas and suggestions from end users of Industries and with feedback that added value to the participants.

Few key highlights from the event as follows:

-          Banking: Of the various updates and news shared, One of the prime concerns expressed was shams happening online due to intentional misrepresentation by fraudsters to lure innocent prospects into their fraudulent activities.  Not only did every other participant express their valuable thoughts on it, but there were some innovative techniques and process which we too shared from our end to have control over the same using technology integrated Social tools to Monitor Brands and activities online. One of the key examples shared from our end, was protecting both, the consumers & brands by using strategic, organized & controlled approach similar to our ROADMAP strategy and the Social Media Influence (SMI) tool integrated with Blogs and Social Bookmarking to have a much stronger control over the same. The idea of monitoring with strong analytics and at the same time using social networking power to keep people informed was very well accepted by the participants.

-          Media: With Blockbuster movies like Pirates, Batman, Avatar making royal splash across online sites, very less needed to be shared on the power of digital marketing tools for TV shows, media channels and Movies. What were discussed was some innovative tools that each participant had experienced online for different movies on sites like YouTube, Twitter, Facebook etc. Obviously the prime concern or pain area discussed was piracy of movies and music online. To which a major vote unanimously screamed to the ideas used by many producers today to simultaneously launch their movies online too on sites like Youtube etc at an extremely marginal cost. This eventually will not only lead to a major drop in piracy online, but also give users to discuss, share and comment on the movies real-time. We also shared some powerful insights into using the social media digital tools to empower audiences with latest happenings across the world in just a matter of seconds and bringing help and hope together to those who need it at great pace to further empower media.

-          Telecom: Telecom seems to be slowly getting into the digital media space. What was observed was, even though many sites and brands seem to have already adopted powerhouse tools like Facebook, Twitter etc optimally to showcase their engaging tools, interesting offers, surprise contests etc for users, most of these brands do not have a strong back-up team to live upto their promises online especially for after sales services, customer grievances etc. Some of the brands that were mentioned during this discussion were Dell, Vodafone, Tata, Airtel wherein corporate professionals expressed their views on the number of times they have opted for a switch of brands because the Brands did not resolve their grievances on time. What was also observed as a cause for switching loyalty other than having a poor back-up team was that, in certain cases, the Brands were not able to tap the user grievances due to a poor planning of tracking brand mentions or failing to revert back on time. The very important point to note here was, majority of the irate users who switched Brands due to major grievances were those who had been loyal to those specific brands the longest. What we suggested here again was empowering the Brands or Companies with a stronger Brand monitoring tool but with lesser advertising assurances and more on time delivery of services to reaffirm their lost faith across customers. Core being, resolving an Irate customers issues not only assures the brand of a happy customer but a powerful and loyal brand ambassador for life.

-          Infrastructure & Industrial: In both the cases the participants from respective industries expressed what was currently being used by the Companies to connect with internal employees and prospects / customers, wherein the most popular tool seemed to be Blogs. Reason that seemed to echo across was that more than having an option to reach out to the company CEO or Business head as shared by the HR teams of their respective organizations by using direct internal mail service, the idea of having a Blog wherein the Top Exes of the company shared “whats happening now” in terms of company achievements, new additions, changes if any, events etc using blogs was a much better and interactive option for the employees to stay connected. Why? As it was easier to reply back, comment, suggest on corporate blogs than to write a direct email to the seniors in the organization. Here what was found to at times pull down the participation in companies by employees, was lacking interest due to not fully understanding the use of blogging or how to blog etc. So we shared some insights on the power of Blogs and what we could achieve for few of our clients in terms of internal and external reach with a power packed SEO and a strong sense of interactivity using new age widgets and tools with the blog.

-          IT: Forums seemed to be extremely popular for IT pros to post queries and to get quick responses from users online. The only problem noted was it had limited know-how for professionals from other fields and thus poses a limitation to be popular across. The high side was the power of forums echoed with timely and at times even spontaneous solutions to problems irrespective of the company they belonged to and the place they worked from. Also, due to many IT pros already familiar with the benefits, this seemed to be a major need across IT industries who have not already implemented it in their organization. Some key points shared by the professionals were also that, unless made mandatory for their future career growth, very small percentage seemed to be making actual use of the in-house Knowledge resources (KR) available. Another concern noted by companies or seniors in the Management with respect to IT professionals was the huge time spent on online social sites by employees even after blocking net access via company resources either through Mobile phones or by using data cards.  Our views on this is very simple, engaging employees or team, peers to use KR and conduct weekly in-house contests using blog/forums or even facebook (for internal employees Only) and encouraging them to use these tools more by value adding it as incentives rather than a compulsion.

-          Intellectual Property Rights (IPR): The power of IPR was shared with one and all by the participant specialized from this industry. Examples and key points in terms of disadvantages of not having a Trademark or a Patent or Copyrights for your original works was put forth and the need for a ™ © ® etc was felt to only get more intense with so much of content being shared for free online. The core concern would be eventually to have protection for all your content and safeguard your intellectual properties. What was asked to the crowd was, what they wanted to know more to which they responded, that ‘they wanted to know what they could afford not to know about IPR’ for their brand, ideas or designs. Eventually, every professional from each Industry shared their ideas to make IPR branding itself a popular search online and promoting it to not only create awareness but encouraging users to have their brands and concepts protected. The bottom-line being, “whats Yours needs to be Yours.” We shared some key ideas of integrating Social Media Marketing platforms and mobile apps to create larger reach and awareness across corporate by using platforms like Linkedin, the power of SEO through social bookmarking and blogs etc for creating awareness for this Industry.

-          HR: Those in Human Resources (HR) have always been pro-people for obvious reasons. It was clear by the ideas and experiences shared by the concerned participant from HR industry that Online is not only a powerful medium but something that everyone willingly wants to be part of, especially on sites like Facebook and Twitter. The key idea is to find a controlled process to bring people together to share their concerns, growth strategies with their peers, superiors etc so as to be able to put a tab on the oldest concern of organizations which is employee attrition. Here we came up with some key solutions that would not only reduce attritions but also encourage employees referrals for job openings in the company using the digital media tools regularly, optimally and appropriately.

We then shared some interesting concepts, tools, productivity apps and showcased the following:

-       The power of the age old Search Engine Optimization (SEO) empowered with today’s technology tools in the field of PR today and what it could for Brands and industries across when used for more than just a page ranking process. It could help companies win  corporate battles online, reach messages across nations in a controlled and spam-free fashion, help companies generate actual leads used with the right mix of tools online.

-       QR code was discussed and with the increase in use of smart-phones globally, the participants had a fun time scanning a sample QR code generated from our end. Once they got a rush out of it, they shared some innovative ideas of how it could help keep customers engaged for Industries like Retail, Fashion, Restaurants, Education while adding lots of fun and value add for the Brands too.

-    Foursquare & its uses as an end user, for travelers, for those visiting new cities, country for the first time, for Marketing professionals, for Brands etc and we had few participants who checked in at out Office location to try out the apps too. It was fun, interactive and at the same time, everyone was eager to now check-in at foursquare special locations and try out the new app.

-       Using Gmail and its new features like labels, account filters etc and syncing it with your mobile phones for quicker response time with better time management.

-      Safety measures for Kids, teens while using social sites online – A must read for parents

-      Mobile security tools to keep spam, cookies, virus as far away as possible (Join us on Facebook for Regular Updates Click Here)

-      Search Engine Optimization for Your Website and basic guides

-      Best Corporate Purchases of Technology Products (Acer, Apple & Samsung Took the lead)

-      Internet browsers, the best and most popular (Google Chrome, Mozilla Firefox & Opera won the top three spots)

-      Productive Apps for iphones (Join us on Facebook for Regular Updates Click Here)

-      Resourceful Apps for Your Mobile and Desktop (Join us on Facebook for Regular Updates Click Here)

-      Fun, interactive and useful Apps for Your Android

-      Blackberry Apps, whats new and whats a must-have (Join us on Facebook for Regular Updates Click Here)

-   Other topics that were discussed were Gamification, Social Tools like Posterous and integrating it with Your FBML and Facebook Feeds on your website, social media quotient analysis, measuring ROI on Marketing campaigns, In-depth tracking and analysis with new age media tools etc.

Finally, the TechBrandsMeetUP concluded with a discussion on the latest buzz all around, the power of IPV6.

Ironically, during our YourSMQ Social Media Quotient Logo Launch event in March 2010 too, we discussed this as a matter of prime concern. Only, this time, we had a larger crowd already aware of the same.

Thank you all for your support and a special thanks to all the participants for making it so special & interactive! Looking forward to making the Third TechBrandsMeetUP Event a much bigger success on a larger scale with a target of at least 20 Industries participating in it!

Catch few of the Event Pictures with us on Our Facebook Page ~ Click here

Feel free to share your comments on the Highlights shared above, Queries, suggestions if any with us here. You can also directly write to us at ‘socialmedia@techdivine.com‘

• You can also reach us via our Quick Contact form ~ Click here
• STAY updated with the Latest News & Guides with us on the Blog link – SUBSCRIBE for FREE here

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Thank You for your time!

Social Media Team

Techdivine Creative Service (Your very own Social Media Marketing & digital Interactive agency)

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Are you interested in having Industry Customized Online Marketing Campaigns for Your Brand or Organization - Click here to Reach us for Exclusive offers

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Related Posts:

Brand Monitoring & Social Media Marketing the right way

TechBrandsMeetUP Show off with Your Elite PicBadge

TechBrandsMeetUP How to Register for the Second Event

TechBrandsMeetUP Event one – Understand Digital Marketing Globally

Dear Friends,

This is in continuation to our earlier Blog Post  of our First TechBrandsMeetUP event on 22nd May, 2011 (Link here Tech-BrandsMeetUP) and the Process to Register for the 2nd Tech-BrandsMeetUP at Mumbai

THE EVENT entry is FREE!

The very basic idea of having such a Tech-Brand meet-up is to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

Registrations are for LIMITED Numbers – Based on – For Early Registrations only!

Agenda for the 2nd Event is as follows:

• 4:00   – 4:15 pm – Introduction & Sharing connect with each other
• 4:15 – 5:15 pm – Industry customized Marketing & Tech tools online for Optimum reach for Your Brand / Services, PR tools & Impact of using too much too soon, Latest Industry Updates & News, Case Study based Discussion & about Apps for daily increased productivity at work and home
• 5:15 – 5:35 pm – Cooling off with a Beverage, followed by crunchy and delicious munchies while you try your hand at in-house Golf teeing or a Crossword or may be a fun new mobile app.
• 5:35  - 6:35 pm – Q&A session

How to Register for the Event:

All the 4 Points / Steps mentioned below need to be followed for being shortlisted for Quick Registration process.

Just in case the Registration confirmations get Quickly filled up, do not lose heart, we have something special for you even in that case (Please Read through) 4 Steps to follow, mentioned below:

• Join us (Like Our Page ~ Link here) on Facebook Techdivine Creative Services
• Follow us on Twitter on the following Two accounts Techdivine on Twitter & TCSMEETUP on twitter
• Click on I’m Attending Button on the Event Page Link here & Join in our Event Discussions with your comments, queries etc.
• Add The event Badge to your Facebook Profile Picture to Show Your Participation  ~ Link Here (So Your Facebook Page takes you to Image below, Click continue to Picbadges.com & Customize it Yourself to make Your Profile Picture to show Your MeeetUp Badge)

If Your Registration is among the Early Registrations & if Confirmed, We will send You an Official Invite for the event with the Event Participant code. Only in that case, would Your Registration be confirmed.

What if Registrations get filled in before you could get Your Process completed, don’t lose heart?

We Love Your above 4 step Support that you have still shared with us and would love to share the following Three Exclusive Features as a Bonus for You:

• We will Promote Your Twitter ID OR Your Facebook Page OR Your Linkedin Profile OR Your foursquare Profile OR Your Blog across our online Platform when we make the event blog post live with highlights of event2 +
• We will send You an Exclusive Update on the event prior to Posting the Highlights of the Event on Our Blog (Make Sure You share at least any one of your connect source links with us here – Your email id/Twitterid/Facebook Profile/Facebook Page with us here) +
• Your TOP 5 Queries, that You would like to know more about, that’s right. Till the time, the event Goes Live, during the event and a day after the event You get to send us Your Top 5 Queries on any of the following subjects: “Technology integrated Marketing, Brand monitoring, Social Media, Brand Reach & customer engagement, Geo target Marketing, SEO, FBML, Blogging, Forum, Android Apps, Tablet Pc’s & Twitter” and we will do our best to Answer them to our knowledge with Your Name/Profile as part of the Event Update Highlight Blog post here.

Furthermore, the TechBrandsMeetUP will be conducted regularly, so keep participating, commenting and sharing with us.

Looking forward to a great connect with you.

Feel Free to share Your queries if any here as comments or Post your queries on Our Facebook Page here and make sure you stay updated with any changes on Timings, Additions to agenda, more updates on the event etc.

Check out the Image Below for a Complete Process: Agenda, FOUR Steps to follow & THREE Exclusive Bonus Features:

TechBrandsMeetUP (Click to Enlarge)

Thanks & Regards

Social Media Team

Techdivine Creative Services

TechBrandsMeetUP Event Link – Stay Updated with us here

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Know More About Us Here

connect with us on Linkedin Here

~ Disclaimer: All information we share about the event, prior to the event, during the event and after the event are true to our knowledge and we cannot be held responsible for any misinterpretation due to your assumption. Please note, we are not charging participants for attending or getting an entry to this event, so if you get any communication in any manner from any profile or contact or individual asking to pay registration fees for this 2nd TechBrandsMeetUP event, please bring to our immediate attention here. This event is FREE! The meet is purely with an intention to get together, be the consumer, professional, brand and put our knowledge, ideas, research, case studies and analysis together to come up with quicker, better ways to reach out and engage with the end users. The event is purely for each of our personal knowledge /information sharing and growth.

We did it.

We promised, we assured and we delivered!

We are now ready to officially launch the first ever “ASSURED SALES LEADS” generating Marketing tool under our flagship brand “Your SMQ – Social Media Quotient” under Techdivine Creative Services.

You heard it right, “Assured SALES Leads”

Over the past 4 years, we have been Tweeting, Blogging, Sharing on Facebook, Linkedin & other Social Networking sites about scores of Our Varied Marketing Campaigns Exclusive Offers, Social Media Marketing Offers & reach across Industries and countries with Brands and delivering timely Marketing Campaigns (Both Online & offline).

We tested our tools and techniques successfully over the years and with our rich experiences have Launched the First Ever ASSURED SALES LEADS Generating Marketing tool!

We guarantee you the deal we offer under this tool will be something that you have never heard before and something that you have been eagerly waiting for the Marketing Industry to come up with!

If this sounds interesting and if you would like to know more about it, reach us here:

For Quick Information on this OFFER: To know in detail what our Deal and Offer is about write to us here: socialmedia@techdivine.com

PLEASE note: This is the First time any Marketing & or Advertising Agency Globally has offered such a Social Media & Digital Marketing Tool, wherein we assure you not just a Measurable Metrics tool, but an “ASSURED SALES LEADS” with our vast Social Media & Digital Brand / Product Marketing Services experience!

Know more about us:

About Us & Our Background

Our Services

Exclusive Offers

Quick contact Form

Connect with us:

Techdivine on Twitter

Techdivine on Linkedin

Techdivine on Facebook Group & Facebook Page

Techdivine – Corporate Brand Marketing Blog

Connect with our Founder:

On Twitter

On Facebook

On Foursquare

On Linkedin

What are you waiting for…. Write to us to know more about this Offer Now – socialmedia@techdivine.com

Have a wonderful connect ahead!

Social Media Team

Techdivine Creative Services

Dear Friends,

We are reaching close to 300 Professional Blog Posts with over 2,000 comments and thousands of Readers across Countries and Industries who are part of this wonderful experience of Blogging & Creative Writing with us.

We Thank You all for that.

To celebrate this and many more surprises to come, we have redesigned the Blog with a Special FEATURED Post Tool that Randomly displays Posts from 2007 till date to bring back the wonderful memories and journey over the last 4 years of Blogging to Corporate Brand Blogging Experience.

Even though, our Blog mainly caters to Topics related to Social Media Marketing, Branding, Marketing Research & Posts and Reviews of Technology Products & Services like Laptops, Tablet PC, Game Consoles, Mobile OS & More we have also had many Creative writers with us over the years who have shared some of their wonderful writing skills with us, with topics like Life, Work, School & Education, Family, Relationships, Career, Art etc too over the years.

This re-design is to celebrate the works and words of every Author on this Blog who have helped us to become a Powerful Brand & Product Reach Blog used by Corporates & Business houses across Industries of Infrastructure, IT, Advertising, Technology Products etc.

Do share your views on this new design and your suggestions to make the Blogging experience much more interactive.

Some EASY To Use Apps on this Blog for Your Convenience & connect:

You can find this Quick Share Toolbar on the Bottom of the Blog Post That gives you options to know:

• How to Translate this To other Languages
• Most Recent Blog Posts
• Tweet The Blog Posts that You like with Your Followers
• Share this Button – Share the posts on Facebook, Google & More
• Use the FACEBOOK button on the bar (Right-hand side) to easily Connect with us & see our Facebook Updates

Thanks

Admin

Techdivine Creative Services

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Connect with us:

On Facebook

On Linkedin

On Twitter

Dear Readers,

Its great to have you all with us here. Thank you for your wonderful support, comments & suggestions across our Online Platforms Blog Forum Facebook Group Facebook New Group Facebook Page Twitter & more

Whats Your Favorite Topic or field of interest, let us know

This week, we are Asking YOU – - – If there is a Topic that You would want us to discuss on this Blog / Write a Post about, Write to us here and if we find it suitable, we will be more than glad to do the same.

Some examples of topics can be as under:

• Branding
• Case Studies
• Social Media Marketing / Social Media Monitoring (SMM)
• Social Media Influence (SMI)
• Brand Design Collateral
• Social Media Quality Reports & Measuring ROI  (Your SMQ – Social Media Quotient)
• Facebook
• Twitter
• Linkedin
• Foursquare
• Android Mobile Phones
• Creative Writing
• Blogging
• Mobile Apps
• Marketing Research
• Technology Gadgets  / Products
• Creative Graphic or 3D Tutorials
• Laptop / Notebooks / Tablets
• Online Marketing
• Public Relations & Journalism
• Advertising
• Online Press Release
• QR Codes
• Mass Media Communication
• Social Bookmarking
• Young Talents Zone
• Website Design
• Free Web Resources
• Search Engine Optimization (SEO)

Feel free to write your comments here, we would love to hear from you.

Connect with us:

On Facebook

On Linkedin

On Twitter

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The NEW BETA Website is Live Techdivine Creative Services

Techdivine Creative Services

Introduction

Techdivine Creative Services is an Online Marketing, Social Media Monitoring & Creative Design Agency providing Creative Marketing solutions, FBML Facebook Integration, Website Design services, Social Media Quotient Quality Audit Reports, Brand Monitoring & Social Media Influence tracking measurement tool services, Creative writing and Search Engine Optimization SEO services.

For more  in-depth details CLICK Here: Our Online Marketing Services

Style & Design

• The Theme of the website was the TECHDIVINE logo itself. The colours have been inspired from the logo to begin with (Light Green, Blue, White & Maroon across links, pages, bg etc)
• The Source style and background (bg) used is the Back Cover design creative of our Popular Your SMQ Social Media Quotient Magazine. That bg forms part of our inside pages too as the main background with a brushed water effect.

The idea of this design for the website is:

• To make navigation easy for our website users.
• To provide in detail textual and image rich content & information (this was among the core feedback points that we received for our old website, when we took a survey before planning the new website from our members across platforms of Facebook,  Blog, Twitter etc)
• To have complete social media feed integrations across facebook social media marketing group page, twitter, blog, facebook fan page on our website for users to connect, share, comment etc easily.
• Provide distinct contact forms for Users to reach us and a core contact section page with lots of online integration
• Finally, to connect with our Founder in Contact Us section under Connect beyond, know more about our company background etc

Functionality:

We wanted to make the navigation easy and at the same time creative. Which is why we planned our Navigation buttons at the bottom of the page in a simple pop-up fashion and integrated sub-head as pages within thus reducing the overall page load time drastically and making the site quick load with content rich in text, images and social network integration.

Easy Navigation

Each page also has a “quick click navigation system” too on top of the website with links to “Home, About Us, Our Services, Contact Us”

Quick Navigate

One Core Section for  - “The Creative You” called ‘PAGE YOU’:

Page You: This section was a last minute addition to our website after we received tons of wishes, cards, mails from so many well wishers members across globally. We were humbled when we saw the creative doodles, fun sketches they had created to showcase their affection to us.

So we added this PAGE YOU SECTION wherein members (will soon get to upload) add their creative fun doodles, their photography clicks, their fun sketches etc with their name, their own profile photograph too and every month there will be a HALL OF PAGE wherein the best creative submitted, shared, voted, liked will be the HALL OF PAGE for that month.

We have launched the New Beta Website today as scheduled, planned and promised, thanks our wonderful team of developers and designers. (You can tweet with them here – @yoursmq @creativebrandtd @marketingsmq @socialmediasmq & Our Founder @ananthv9)

Make sure you Visit Our Beta Website & share your views with us here

And as further updates are happening from our teams end, we would really love it if You could also give your feedback, suggestions, comments about the website.

Looking forward to your comments here.

Thanks & Regards,

Admin

Techdivine Creative Services (New Beta Site is Live Here)

Connect with Us:

Do Join us on our Facebook group Here

Tweet with us  @Techdivine on Twitter

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Related Posts:

Page You from Techdivine Creative Services

Page You Section on Our Facebook Page

Page You Section on Our Facebook Group

Pre Launch – 4th Year Corporate Blog Anniversary Special Preview

Your SMQ – Social Media Quotient 1st Year Birthday special

Social Media Marketing Connect  -4th Year Celebration Bash

From PR to QR – Reach, leads & branding!

PR has been the age old way to bring people together and connect them for a cause or to educate and or to inform. PR integrated with Marketing has always been a power packed solution across industries, especially since we integrate it today with new age media solutions too.

Quick Response codes are more popularly known as QR codes. They are 2 dimensional images with bundles of codes written in it that can be read by the smartphones of today using Mobile bar-code scanner apps.

What we have done for our clients using these apps / QR code Images is, marketed across to generate, in simple terms “Reach, Leads & Branding” The three most powerful words in the book of Corporate Marketing today.

What do QR Codes do?

They do exactly what’s needed the most in todays scenario.

Instant gratification or Spot satisfaction to the users.

Firstly, the apps itself  are one of the most downloaded apps for connect and business in the world of Android, Blackberry, iPhone, Ovi etc amongst various age groups and secondly it lets people come together, interact, engage into brand conversations and in real terms and real-time talk to your brand.

What it does for a Brand:

• The best part being it helps You bring together two worlds.
• The end result, is the power to bring together the offline and online consumers under one single banner.
• Gives an easy way to reach out to the users, engage them with each other and with Your brand.
• Make connecting and communicating with your brand a fun experience.
• Easy to use, generate and extremely Powerful for a marketer when implemented using the right set of consumer connect social tools for Brand & Product Marketing.
• Adds SEO value to Your campaigns
• Track, monitor and evaluate measuring the ROI on your social media campaigns.

What it does for a User:

Imagine, from a users perspective, no more typing those long urls, no more having to search or wait and ask “Your FAQ’s”, staying connected with your brand even while on the go and most importantly  spending the least amount of time searching for Special Offers from Your most sought after brands and or products as its right there on your own mobile phone.

Try it out: Download Your FREE Barcode Scanner Apps - Few links below OR You can also scan through Your Mobile Apps market to get an app that suits your style: Links below for Mobile Users of Blackberry, Android, iPhone & More……

• For Android Users – Free Barcode Scanner App
• For Blackberry Users
• For iPhone Users
• For Ovi users

We had launched this as a bundled product service across brands in December 2010 for few of our clients, who were positively amazed with the results.

We gave them a completely customized, planned Online Marketing Integrated with Mobile Marketing & QR codes as part of their Social Media Marketing campaign. It helped them with their Landing pages, check-ins, Special Offers, Promotions, reducing ‘how-to’ queries as the answers were much more easily accessible to the end users.

So it helped them not only reduce the business age but also increase the overall business productivity.

Due to the power of QR codes to hold thousands of alphanumeric characters of information, their use to connect and engage in the future would be massively popular.

The idea of a QR code for a business it not just to create them but to create that perfect “call for action” using the right set of social connect and reach on a global platform.

Want to know how to optimize the power of QR codes to Your Brand, Product or Service, feel free to drop us a line here socialmedia@techdivine.com Or even better scan our QR code below to reach us via a Quick form contact and get some wonderful Offers as part of our 4th Year Anniversary special.

Connect with Us:

• Join Us on facebook & Stay Updated on the latest in New age media Marketing Brand tools
• Tweet With Us to be connected with the best in web, seo and mobile technology integrated media
• Subscribe to Our Updates for FREE

Regards,

Ananth V

Tweet with me @ananthv9 on Twitter

Techdivine Creative Services

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Social Media Marketing Connect  -  4th year Celebration Bash

Techdivine Creative Services

Dear Friends,

Its been a wonderful journey so far with lots more to come. We are nearing our 4th Year of the Blog this March 2011 and are in for a celebration. Thank You all for your wonderful support always.

As part of this Birthday bash, we are:

1. Revamping Our Website Completely (SUBSCRIBE Free To us for Sneak Peek EXCLUSIVE PREVIEW  of our New Website – Click Here)

2. Building Up lots of new tools for Our Clients for Online Marketing, Social Media Connect, Brand Monitoring, SMI, Your SMQ – Social Media Quotient, Creative Writing & Design services

3. And presenting a very Special Blog Post for All Of You – On Demand Blog Post. That’s right, You our Dearest Readers have been with us for this wonderful journey and as part of our Special Celebration, we give you a Massive Treat:

On Demand Blog Post –  Share with us Your Query about one of these Topics / Subjects related to “Technology, Marketing, Branding, Social Media, Design, SEO, Your SMQ – Social Media Quotient, Android, Geo marketing Location Tools & or Creative writing” , write to us about your query that You would want us to discuss and we will as part of that Reply post, Share in as much detail as we can, using our Experience in this field and we will do our best in creating this special blog post for you here. Hurry Up, we will post only Our Favourite Top 3 Queries as part of this On Demand Blog Post. So write to us Now!

Not only that, if you have an email-id, Twitterid, Facebook Page. Linkedin connect, Blog url that you would like us to share with the world with Your name, we will do that too with this post while answering Your query.

So what are you waiting for, write to us about any of the above topics as part of this Blog Posts comment or email us at – socialmedia@techdivine.com with Subject “4th Year On Demand Post” and we will revert back to you.

You can also Connect with Us here:

Techdivine On Twitter

Techdivine on facebook

Public Relations, Reach & connect – Then & Now, the Mahatma Way!

One of the most powerful, influential, impactful & historic events that took place in the last one century is undoubtedly India’s fight for freedom struggle which was lead by the one and only Mahatma Gandhi as in Mohandas Karamchand Gandhi  - (MKG).

Uniting the world for a single cause across cities in a country which was then reluctant to change was a task which made the freedom fighter more than just a legend. How did he do it?

The adoption of a powerful strategy, well planned and executed to connect people across globally was one of the core aspects of this Mahatma’s plan.  His focus, India’s freedom.

It was the Mahatma with so many other National Leaders & freedom fighters who made this dream possible, but we remember MKG the most not only because of his virtues, ideas, beliefs but also for the way he executed each strategy, calm and well thought over.

Some of his most prominent actions to which the entire nation responded in unanimity were: (Please note, these are just my personal views from mere observations and thoughts. Scholars over decades have tried to study the Mahatma before, but its almost impossible to even fathom to even try and understand his way of life, no wonder he is the Mahatma)

• He believed that for any dream, vision to come true, the people who are part of that community need to be brought together. He wanted them to know what was possible and what could be achieved. He made it clear that the road less travelled would not be easy but what it could ultimately provide. His honesty, sincerity and dedication towards his goals slowly brought together people from various walks of life nationwide.
• His first and foremost strategy was to reach out to the masses.
• He published various books, magazines and periodicals throughout the fight for freedom in languages that people could relate to, hindi, gujrati and English through the Harijan, Indian Opinion, Young India, An autobiography of my Experiments with Truth etc. and fed the entire nation with relevant information and kept them updated.

Indian Opinion by MKG

Young INDIA by MKG

• He was a barrister by profession. Yet, he chose clothes that defined his dream. Simple and truthful. This fragile looking man created an ocean of impact with his message right from the way he dressed. This he always believed made it easier to connect with the Indian masses.
• He associated through his life, works and routine a symbol that would mean so much more in the journey ahead. His logo even today is depicted metaphorically as the chakra (wheel).
• His khadi clothes, powerful slogans and events that he strategized like the Satyagraha,  Dandi March, Do or Die, Quit India movement, Equity enshrined education for all gave people an opportunity to not only create the much needed awareness and impact but also brought them closer to each other. With more people talking about it, the awareness spread like a wildfire and each event and slogan was received with more zest and zeal.
• Each and every step he took brought him closer towards his goal of India’s freedom and he finally achieved it with lot of team work and a faith that would stand to be more historic than anything else this world would ever have seen.

When I trace back these steps, I could read the following actions in the process:

- Adapting to the local flavor but at the same time reaching at the global level with a single message. The Mahatma with his clothes and Chakra had created a symbol and a logo that people could easily relate to. Just like a Symbol or Logo today makes us connect with a brand.

- He optimally utilized the power of words, message, communication, feedback and responses through his various literary works and periodical journals to people all across the globe. Power of Words whether its a newspaper, blog, Journal, Magazine, the idea is to share the latest updates, get feedback and responses too.

- His events created awareness and his slogans helped spread the message quickly and with the impact that it needed to create. Events have always been a part of the larger role for any organization. Today we know it as a webinar in the case of Live Events aired online in this digital age.

When we put this all together we realize, this is what each marketer tries to achieve through his or her campaigns.

In simple terms the most important factor of all is mass appeal and connect. If you are able to reach your message, slogan, brand to people that’s the core of any campaign to begin with. Similarly holding events has always been an integral part of any campaign and thus generating an overall positive PR impact through literary works to complement these events.

When we look at it, we realize that the Mahatma was an early preacher and practitioner of  PR as a tool to get the message across in the right fashion.

Though his ideals and goal is of a caliber that goes beyond something one could even dream of & even imagining walking in his path seems so utterly humongous task even for large corporations today which are filled with resources, people resources and financial backing, it’s yet clear that only through a systematized planning that any campaign can achieve success.

So plan, design and have a strategic implementation with clearly defined goals.

It’s not for a cause as necessary and massive as Freedom for a Nation but the core being to give the people at the end may be a  Brand they can trust which provides them with a service that’s worthy of their time, money and resource and at the same time help to build loyal followers.

Isn’t that what Marketing & PR is all about when done in the right way!

Today the scenario might have changed, people would have changed, general thought process and approach would have changed.  Keeping all these in mind and the technology that has been undergoing a dramatic move ahead, facilitating access to more and more people globally across various age groups, several developments have taken place.

Gradually, the medium of communication has been changing…..  newspapers, radios, televisions, computer, digital age, social media communication & connect with Mobile integration has now taken over the job of a wider coverage at a rapid pace.

No wonder powerhouses like Facebook and Superbrands like Starbucks have such a loyal follow globally. It’s not just the product, it’s the whole approach that creates the much needed impact.

This is why as for Brands, my personal Favorite quote always will be: Brands today have a much larger role to play, to connect with the consumer within!

Stay connected, plan, design, implement, measure but most importantly do it with the idea of adding value to your end users!

Stay connected.

Thank You. Feel free to share your views & comments here.

Ananth V

Techdivine Creative Services

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Image Source of Journals – Via Wiki

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