Social Media Marketing

Dear Readers,

Its great to have you all with us here. Thank you for your wonderful support, comments & suggestions across our Online Platforms Blog Forum Facebook Group Facebook New Group Facebook Page Twitter & more

Whats Your Favorite Topic or field of interest, let us know

This week, we are Asking YOU – - – If there is a Topic that You would want us to discuss on this Blog / Write a Post about, Write to us here and if we find it suitable, we will be more than glad to do the same.

Some examples of topics can be as under:

• Branding
• Case Studies
• Social Media Marketing / Social Media Monitoring (SMM)
• Social Media Influence (SMI)
• Brand Design Collateral
• Social Media Quality Reports & Measuring ROI  (Your SMQ – Social Media Quotient)
• Facebook
• Twitter
• Linkedin
• Foursquare
• Android Mobile Phones
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Awesome Adobe Photoshop effects Tutorials

1. Create a Stunning TEXT Rays Effect with Adobe Photoshop

Read the  Tutorial here: ~ Click Here

2. Creating FIRE in Adobe Photoshop

Read the Tutorial here ~ Click Here

3. Creating Frozen ICE Text effect in Adobe Photoshop

Read the Tutorial here ~ Click Here

4. Creating Your Own Special Effects Lines in Adobe Photoshop

Read the Tutorial here ~ Click Here

5. Creating Rain Effect in Adobe Photoshop

Read the Tutorial here ~ Click Here

6. Text on Real Flames Tutorial

Read the Tutorial here ~ Click Here

7. Amazing Glass Shape Effect Tutorial

Read the Tutorial here ~ Click Here

8. How to Create Bubble Animation using Photoshop

Read the Tutorial here ~ Click Here

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You can Check Out Adobe related Products here

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Feel free to share your comments, suggestions and queries with us here!

Have a wonderful creative day ahead!

Creative Team

Techdivine Creative Services

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Top Online (Technology & Marketing ) Updates for 2010:

Techdivine Creative Services

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)

Power Tools of Social Media

Social Media Marketing

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services have seen a fabulous response owing to the measurable rate of returns, process of marketing brand & monitoring them at the same time with great control and making the most needed aspect of online media space possible ie.

Connecting with the user & engaging them to interact with the brand.

Social Media Marketing made possible the entry of Social Media Quotient as a power packed marketing research and management tool for Brands & Organizations today for the Company Board & Management to take this tool more seriously than ever. The power of blogs using applications like WordPress has been wonderful for brands using the platform with the right set of technique and skills too.

Why:

Simple reasons: Its more measurable than your regular emailer campaigns, web banner ads, online reviews & a routine ad words campaign as it brings together all those metrics to measure consumer interaction, customer feedback & insights and gives you the ability to constantly improvise at a very affordable online marketing campaign cost.

Most importantly, customized social media marketing campaigns today make it possible to deliver realistic goals to clients for their brand, products and services and at the same time blend in traditional media with new age media tools across various platforms.

Massive developments in 2010:

Mobile Integrated Social Media Marketing

Social Media Marketing & Monitoring tools gifted the power to combine traditional media with new power tools for online marketing research and management and at the same time gave the power to combine mobile integrated social media marketing campaigns to further leverage the power of todays growing mobile internet users across platforms.

Android Powering Technology today Socially

Also the impact of Android based applications into the mobile space made it a fun experience for users to leverage the connect and for the Organizations, more reasons to make their presence online much more powerful and essential.

Power of Blogs with wonderful plugins from WordPress related application websites made using Blogs more than just a place to voice out opinions but also to get wonderful and sincere customer feedback and loyal readers for life for brands leveraging the power of rich content with them through this medium.

With more and more applications from mobile related tools like from the iPhone, Blackberry, Amazons Kindle, iPad & Android going SOCIAL the availability of these online marketing tools is only going to see massive boost in the year 2011.

How to Leverage:

Humanize Your Brand

Connect with Your consumers by Humanizing your brand. Social Media Marketing is a well planned process that can be customized across industries to also adapt to cross cultural environments across countries if well planned, designed, implemented and measured. So its very important to use the right set of tools to not only increase market penetration but also to monitor and safeguard your brand online constantly and improvise for best results.

Brand Monitoring

Brand You Monitoring

This has been one of the most important part of a Social Media Marketing campaign this year as the more one talks about your brand, care needs to be taken with the quality of conversations too. Its always better to have a 1,000 loyal quality followers than a million discussing or posting content that is harmful for your brand in the long run if left uncontrolled as part of the online conversations.

So make sure you have powerful ways to leverage your Online CRM to converse with your brand and customer connect across multiple platforms with great quality and damage control.

Creative Design styles

The year 2010 saw a very unique side of design styles appreciated by consumers. The stress from Brands and customers online this year was much less on “just design” and much higher on usability and ease of sharing content using that design style. For eg. HTML emerged victorious compared to any other web design application and platforms for the ease to leverage powerful SEO campaigns and flexibility to connect much larger suite of applications as part of the web design and style process. The year 2011 would be thus much largely about:

Layout style: Simple and user friendly

Design style: In tune with Users needs to share content easily

Design technique: Users seem to be much less demanding in terms of core design as before and seem to be stressing originality in layouts with simplicity to converse in todays online marketing conversation prism. So the design technique has to be definitely the one in 2011 that can let each user be a real-time Brand Ambassador for any product, services or Organization and at the same time be rewarded in a way or the other. (For some FREE Tutorials & Step by Step Guide for creating Creatives using Adobe Photoshop – Connect here)

• Free Marketing Tools from GOOGLE that every developer, designer should be aware of today: Here is a link to the set of power packed marketing tools from Google that’s free and is a must for integration across as part of your Social Media Marketing & Brand Monitoring campaigns.

google

IMPORTANT Guides & Tips for a Powerful Connect across Industries Online Using the Power of Social Media:

Simple Ideas, Guides to do more with Your Brand today:

FOR:

• Retail Industry:

Fashion, style statement, pictures, latest trends & designs, users votes on new arrivals, customer feedback and Brand mentions about your line of design accessories: If all of these make sense to you as a Retail brand then what you need are simple engaging conversations customized & controlled as part of creative marketing ideas for your online customer today.

• Banking Industry:

More than a conversation online, more than a social media influence, what you need is a control of your brand mentions negative influences about your services, industry and products from your customers grieving & irate online. They can make or break your brand as we are talking about Your products and services that are directly dealing with your customers hard earned money. So make sure you have a strong Social Media connect online and at the same time have conversations that can “generate”  comments and interactions from your customers especially in case of new product launches for Small and medium scale business, Youth and the high investing clients. You need your Social Media campaigns to reach beyond your average conversations and metrics to be completely planned and customized to meet your needs across various demographics and it needs to be well executed too.

• Hospitality Industry:

That’s a rush, literally. The fast paced hospitality industry has customers across every possible age group and its never too late to get someone love your cuisine irrespective of your culture, history and style of food. All people need are flavors with a great dining experience that takes them away from their homes for that hour or so. The experience needs to be “connecting” while the food, something that would make your customer feel, I am getting value for every single dime that I have spent here. For this, not only do you need continuous feedback from your customers, but you need them to mention about your product online across platforms of twitter, review sites, food dining experience, location based target marketing spaces where people searching for good food can be connected with and their attention drawn towards your food experience. They need to be aware of and constantly rewarded for their brand mention and sharing experiences when they talk well about your products online and at the same time catered to and not tried to be pushed into talking well about your brands. Its food, they need to feel the flavors and the love while dining at your restaurant. That’s exactly what an online Social Media Marketing experience should help you gather for them.

Some simple & yet powerful sites where we have leveraged wonderful responses for Our Clients Products & Services & Brands:

Facebook (Make sure you Use FBML, Facebook Applications, HTML too with your creative marketing techniques – For Queries email us: teamsmm@techdivine.com )

Facebook

Linkedin: Purely for a Corporate Connect and reaching across Industries to leverage more than just a simple product / brand connection

Linkedin

Twitter: Brand Reach, Brand Monitoring, Product Market Penetration and More. This is undoubtedly one of the most essential powerhouses of Online Conversation prism today. Interested in a Customized Twitter Tool Updates & Techniques for Your Brand to have a larger reach – email us at: teamsmm@techdivine.com

twitter

Foursquare: The most impactful location based target marketing application which can do wonders for Your Brand, Product And services if used optimally. For a customized Location based target marketing campaign write to us at: teamsmm@techdivine.com

foursquare

For a Completely Integrated & Customized Social Media Marketing & Brand Monitoring Campaign with Creatives & a powerful blogging platform for your Products & services – Write to us at: socialmedia@techdivine.com

If you would like to hear more from us about connecting with customers across Industries for various other industries for whom we have tried, tested and succeeded in generating positive SMM impact and the desired goals as put forth from our clients , feel free to tweet with us at: Techdivine on Twitter & OR Connect with Us On Our Facebook Group: TD studios: Social Media Marketing Services Group & or write to us at: socialmedia@techdivine.com

We are connecting and have catered for the following industries so far:

FMCG, Banking, Industrial, Infrastructure, Hospitality, Trading & Broking, MLM, Educational, IT, Retail, Advertising Agencies, Art Galleries & NGO’s.

Hope you have a wonderful 2011 filled with millions of quality connect and growth with the power of Marketing using new age and traditional media to leverage and connect with each and every user of yours, both ONLINE and OFFLINE.

Happy connecting. Have a wonderful year ahead.

Thanks & Regards

Ananthanarayanan V

Founder & CEO

Techdivine Creative Services

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Related Posts:

Integrating Technology with marketing

Latest Customized Social Media Marketing OFFERS For Corporates

Why do you need a personalized background (BG) for your Twitter Profile?

Personal branding is the key term here.

Let us look into the “WHY TO” for creating your own personal twitter background.

In our earlier article, Twitter, the power of Micro-blogging we have given few tips, tools, guides, how to use, free twitter background creating applications etc – Power Of Twitter article Link Here

Here are a couple reasons for why you might want to build your own BG for twitter:

WHY Twitter BG

Your Twitter BG should be created keeping in mind the above 4 categories:

BRAND – What does your Brand speak of

PRODUCT – Core Products Mentioned

AUDIENCE – Target Audience expectation

MESSAGE – What you intend to Tell them

Who needs to create a personalized twitter background profile?

Corporates, Professionals, Freelancers, Marketing Consultants, Freelance consultants, Artist, or anyone who needs to reach out to a target audience with a clear message, a personalized background helps you tell people who you are and what are you here for.

It also helps you to create a one pager profile including your core services, your skills, interests, website/blog & other details with your contact information for others to reach you directly.

For eg.

Take a look at our Customized Twitter Background, simple, nothing too flashy but yet creative and connecting with the user out there. We needed to keep in mind that:

1. We are a creative advertising & marketing agency with core services

2. Offering across multiple platforms.

3. We needed to portray ourselves as we really are, corporate yet creative and in sync with the latest in technology out there to help our clients achieve the best outcomes / goals.

@Techdivine

Make sure in the process of creating a customized creative twitter background, you do not forget who you really are and what is the message that you would like to give your user.

Guide to creating your own Twitter Background:

Size requirements: There are mainly two things you need to be sure of:

1. File size needs to be less than 800 Kb
2. Your Background image should fit into most screen resolutions (To be safe: Create an image higher than 1024 X 768 Pixels)

Next, the actual dimensions. This is important because improperly-sized images can be covered up by your Twitter profile or can start to tile, which often leads to an undesired effect. In most circumstances, you want your background to be large enough not to tile. To achieve this, the total image size should be around 1600px wide by 1200px tall. This encompasses almost all screen resolutions. The dpi can be kept at a little higher resolution of around 90 here for a high quality image.

Dimensions of Margins:

Right Side & Left Side: Maximum 240 Px width and Max 500 Px height

This is so as to keep in mind that the middle area of the twitter content does not majorly overlap the background image at most of the resolutions. Keep in mind that a computer with a low resolution of 800 X 600 Px will see only part of the images and not the whole picture / background image. So make sure, the text content in the design is always closer to the margin area and smaller in width size.

Creating a customized Twitter Page:

Use a background image that is free from copyrights or create your own using photoshop or such other image editing software.

How to plan a twitter background for your Personal Brand?

What we considered when we planned our Twitter BG:

What our Twitter BG means:

The core is the Coffee cup on top middle with the letters TD on top of the foam distinct denoting identity clearly visible across any platform and medium.

Techdivine Mark

The coffee mark denotes the core efforts and hours of inputs of a creative artist.

Dedicated Hours

The white badge denotes our flagship product which is social media marketing services.

social media services

The wood and pencil in the scene stand for traditional values, integrity, strength and ethics whereas the edge of the laptop denotes fresh ideas with the best that technology has to offer.

Strong Values

Monitoring tools

Finally on the left side our contact information with few of our core connecting platforms including Blog, SNS, site and our core products and services.

Social media connect

Just like we had planned above on how we needed to present ourselves to our friends, colleagues, peers etc via our twitter BG page, the first thing you need to do is create a simple storyboard of what you need to tell your audience. Once you are clear with that, start with the background of your design.

Step 1: Creating a Background – Select the right background that suits your theme, message and style.

Step 2: Select few Props for your page like Books, carts, chocolates, graphs, fabric etc depending on what is your core product and service.

Step 3: Make sure the Contact details furnished by you are accurate and not too complex for the reader to understand. Remember, the average surfer would spend not more than 15 – 30 secs on your page unless you have something very exciting and bang on target. So make sure the textual content is not too much, but has the right links and contact sources.

Step 4: Your Logo, icons for the pages should again be in sync with the theme you have selected.

Step 5: Once your image is ready, go to sign in to your twitter account, and follow the steps given below:

customize twitter

Done!

One very easy to use and yet wonderful site for creating your own twitter BG’s in seconds below:

http://www.freetwitterdesigner.com

Feel free to share your own creative designs for Twitter profiles too here with us.

Happy customized tweeting!

How to Create Bubble Animation Using Adobe

Till now we have seen tutorials for still images, in this tutorial we will learn how to animate in Photoshop.

Take a water glass image (free from copyrights) from the internet or download this image I am using.

CLICK On images to Enlarge

Fig1

Fig1 Empty Glass

Now with the help of pen tool or polygon lasso tool, which ever you are comfortable with, make the selection of the water area of the glass as in Fig2

Fig 2

Take a new layer and select gradient tool and select the settings as shown.

Fig3

Fig 3.

Now fill the selection dragging from top to the bottom and then change the blending mode to linear burn. We are creating Liquid in the Glass with Bubbles.
Fig4

Fig 4.

Now create a new layer and with the elliptical marquee tool make the following selections. These are to draw and create bubble shapes in the liquid.

Fig5

Fig 5.

Now fill this selection with a very light shade of red, for example this color code #fff2f2.

Go to the blending option and change the following settings
Fig6

Fig 6.

Now change the blending mode of this layer to overlay
Your image now should look like this.
Fig7

Fig 7.

Now duplicate the bubble layer and increase its size using transform tool.
Fig8

Fig 8.

Now go to menu Window>Animation and then make 4 duplicate frames. In case your Adobe Photoshop version does not have this option (It will surely have) you can use these layer images in Adobe Imageready too and follow the steps ahead.

Fig9

Fig 9.

Now select frame1 and hide the duplicated bubble layer.
Fig10

Fig 10.

Now select Frame2 and hide the original bubble layer

Fig11

Fig11.

Now select Fram3 and show all layers
Fig12

Fig 12.

Now adjust the bubble layers like We have done it here.

Fig13

Fig 13.

Now select Frame4 and hide duplicated bubble layer

Fig14

Fig 14.

Again adjust the position of your bubble layer.

Fig15

Fig 15.

Now select Frame5 and show all the layers

Now change the duration timing for the frames.

Click on the frames where there is down arrow and select 0.5second for Frames 1 to 4 and for Frame 5 select 1second.

Fig16

Fig 16.

Now go to menu File>Save for Web & Devices and then save the file without any changes. Always create a backup of whatever work you do (Just In Case)

Create Whatever Shape You would want the Bubbles to form. Our Bubbles form the Shape “TD” for Techdivine, Of course!

Bubble Effect

Creating Techdivine Bubble Effect

CLICK ON THE IMAGE ABOVE. Let It Load completely and see the Bubbles getting animated in TD Shape!

Hope You enjoyed the tutorial.

Share your comments and views with us.

Have Fun!

Techdivine Creative Services

For More Such Tutorials & Freebies Updates: CONNECT With Us Here:

Tweet with Us @techdivine Here

Join Us in Facebook Page: Techdivine Creative services Here

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Related Posts:

How to Create GLASSY TEXT Effect

How to Create Text on FLAMES

How to Create Rain Effect with Photoshop

Creating Special Effects with Photoshop

Creating ICE Effect using Adobe Photoshop

Creating An amazing GLASS TEXT with Adobe Photoshop

You can take any background to work  with.

I am using this pink coloured striped pattern for my glassy text effect that I have created using the same Adobe Photoshop Software.

Click On Images to Enlarge.

Fig1

Fig 1.

Choose a stylish font you have or any other you wish to and type whatever you want and then duplicate this text.

I have typed our Organization’s (Techdivine) abbreviation TD.

Fig2

Fig 2.

Step 1
Set the fill opacity of the text to 0% and start off the effects.

Fig3

Fig 3.

Step2
Go to blending by right clicking on the text layer and selecting Blending Options

Fig4

Fig 4.

We are using lots of effects from the Blending Options. We are also adding Contours to make the effect on the text more real. As Below:

1. Starting with Drop Shadow
2. Select the Drop Shadow option
3. In the right pane, change Blend Mode to Normal and color black
4. Set Opacity to 65%
5. Angle to 25°, check the box Use Global Lighting
6. Set Distance to 20px
7. Spread to 12% and Size to 23 px
   

Fig5

Fig 5.

Step 3

• We will now give Inner Glow
• select Inner Glow from left pane.
• Change Blend Mode to Color Dodge
• Set opacity to 70%
• Noise 0%
• Set the color to grey shade (#9b9b9b)
• From the Elements
• Change Techniques to Softer
• Source Edge
• Choke 0%
• Size 20px
• From Quality
• Edit the Contour option create the shape like in the image below

Fig6

Fig 6.

Back to the Quality
Set the value of Range to 55% and Jitter 0%
Fig7

Fig 7.

Step 4

• Now Select Inner Shadow from left pane.
• Change the Blend Mode to Overlay and color White
• Set Opacity to 75%
• Angle to 28°
• Distance 5px
• Choke 0%
• Size 20%

Fig8

Fig 8.

Step 5

• Select Bevel & Emboss from left pane
• In the right pane under Structure
• Change the Style to Inner Bevel
• Technique to Chisel Hard
• Set the value of Depth to 750%
• Change the Direction to Up
• Set the value of Size and Soften to 1px
• Under the Shading options
• Angle is 28° by default
• Set the Altitude to 20°
• Edit the Contour option and create the shape like in the image below

Fig9

Fig 9.

Check the box Anti-aliased
Now Change the Highlit Mode to Overlay and change the color to grey shade (#9b9b9b) with Opacity 35%
Change Shadow Mode to Overy and change the color to black with opacity 50%
Fig10

Fig 10.

Step 6

• We will now give a stroke to the text
• Select Stroke from the left pane
• Now in the right pane
• Set the Stroke Size to 8px
• Change the Position to Center
• Blend Mode to Soft Light and set the Opacity to 55%.
• Change the Fill Type to Gradient
• Change the Gradient pattern as shown below in the image and check the box Reverse
• Change the Style as shown and check the box Align with Layer.
• Set the Angle to 90° and scale to 100%

Fig11

Fig 11.

Step 7

• At this step our half work is done
• Select Satin from the left pane
• Change Blend Mode to Soft Light and color to Black
• Set opacity to 75%
• Set the Angle to 130°
• Change the values of Distance to 16px and Size to 5px
• Change the Contour to 5th pattern Check the box Anti-aliased and uncheck the box Invert.

Fig12

Fig 12.

Now our image should be looking like this
Fig13

Fig 13.

But we can still work on our text to get much better output and will look much more awesome.
Select the Text copy which you at the very start made and hide the original text layer. This time we will work with some spectacular highlights and some very soft shadows falling to the backgroud.

Step 8

• Go to the blending mode of this layer
• Change the Fill opacity of this layer to 25%.
• Under Advance Blending
• Check the boxes of Blend Interior Effects as Group
• and Transparency Shapes Layer and rest uncheck the boxes.

Fig14

Fig 14.

• Step 9
  
• Select Bevel & Emboss
• Come to the right pane
• Under Structure select Style as Inner Bevel,Technique as Smooth
• Set the Depth value as 70%
• Select Up Direction
• Set the values of Size to 25px and Soften 0px
• Under Shading Set the Angle to 80°
• Uncheck the box of Global Light and set the Altitude to 30°
• Change the Gloss Contour to 4th pattern from second line in the menu and check the box Anti-aliased
• Change Highlight Mode to Color Dodge and color White with opacity 70%
• Change Shadow Mode to Color Burn and color to grey shade (#9b9b9b) with opacity 45%

Fig15

Fig 15.

• Step 10
  
• We will now give some shadow to this layer.
• Select Drop Shadow and change the values as below
• Blend Mode Soft Light and color Black with opacity 50%
• Angle to 28° and check the box Use Global Light
• Distance 3px
• Spread 0px
• Size 20px and Check the box for Anti-aliased for Contour under Quality.

Fig16

Fig 16.

Step 11

In the left pane under Bevel & Emboss select Contour
Set the Range to 40% and check the box Anti-aliased.

Fig17

Fig 17.

We are almost done with our text part. The Image should now look somewhat like this
Fig18

Fig 18.

But you must be wondering that there isnt any light reflection on our background image. So at our last step we will complete that too.
Just create a new layer under the original text or above the background image

Step 12

After creating the new layer and as this layer is active press Ctrl+G to group this layer.
What happens when we change the Blending Mode of this group to Color Dodge is that, Dodging this grouped layer is a quick way of blending with white color with transparent layer. And with the new layer still active, while pressing Ctrl click on any of the text layer to make the selection of the text.

With your empty color dodged layer selected, click the Add layer mask  icon in the bottom of your Layers palette and then do a Ctrl + I to invert the mask. You’re ready to start dodging.

Use a soft white brush, about 45px in size and 15% flow, and make some gentle strokes in front of the glass’s highlights. You can tone down the layer’s opacity (80%) if things get a little too bright.  Final Image Below:

Final Image

Have Fun!

Techdivine Creative Services

For More Such Tutorials & Freebies Updates: CONNECT With Us Here:

Tweet with Us @techdivine Here

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Related Posts:

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How to Create Rain Effect with Photoshop

Creating Special Effects with Photoshop

Creating ICE Effect using Adobe Photoshop

Fire Text Effect Part 2

We have seen in the previous tutorials FIRE how to create fire on text, but in this tutorial, we will be using Adobe Photoshop and create the Text Effect to be precisely in flames.

In this tutorial you will need a resource file for fire. Well, You can either search the net or just save the image of fire which is in the later part in this tutorial. (Titled FLAMES) numbered as Fig 8. below.

You Can click On Most of the Images for an ENLARGED Zoomed View

First of all take a new document with 300 resolution and black background.

Type a text you wish to, here again I am using the “TD”. Select a good smooth font you prefer with size 200pts and color white.

fig1

Fig 1. Photoshop Tutorial

Step1

Go to blending option for the text you typed and in there select Outer Glow and set the values as shown under

fig2
(Color code #f70603)

Fig 2

Step2
Now select Color Overlay and set the values as below in the image.

fig3
(color code #cd8f2f)

Fig 3

Step3
Select Satin now and do the changes as shown below in the image.

fig4
(color code #883f19)

Fig 4.

Step4
Now select Inner Glow with the settings shown below.

fig5
(color code #f0c41b)

Fig 5.

Step5
Now we will Rasterize the text layer since the blending part is done.
Right Click on the text layer and select Rasterize Type.
Now select Eraser tool and set the brush size to 450px and make it softer. Set the flow value to 95 and erase off the top portion of the text. See below for example.

fig6

Fig 6.

Step6

We will now distort the shape of our text.
Go to menu Filter>Liquify, select the Forward Wrap tool and set the settings as below and make the shape some what like shown under.

fig7

Fig 7.

Now is the time to use the resources file as I mentioned in the very beginning. Below is the file which I am using. You can save it for working further in this tutorial or search through net for a different image.

fig8

Flames

Step7
Open the fire file in Adobe Photoshop and go to the channels tab and select only the green layer.
Now pressing Ctrl click on the green layer to get a selection of green colors.

fig9

Fig 9.

With the selection still active select the RGB layer, go back to the layers tab and make a copy of the selection and paste it in the document we are working with.

fig10

Fig 10.

Step8
Take Eraser tool  of 45px and Flow of 60% erase out the excessive flames leaving those covering the text.
fig11

Fig 11.

Duplicate the flame layers, set Opacity to 30% and the blend mode to Overlay

Step9
Repeat the step7 and step8 until you get a nice flame of your choice. You can select the red channel from the flame file and repeat the same.

Final output of this tutorial

fig12

Fig 12. "On Fire" with Adobe Photoshop

Stay Creative

Techdivine Creative Services

For More Such Tutorials & Freebies Updates: CONNECT With Us Here:

Tweet with Us @techdivine Here

Join Us in Facebook Page: Techdivine Creative services Here

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Related Posts:

How to Create Rain Effect with Photoshop

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Blogs replace Magazines with Social Media Marketing

connect online

That would be a powerfully misquoted statement, especially in today’s “give them all” technology served new age media world.

I recently read somewhere of the statement above and was utterly confused. Today the digital age and new media are here to work collaboratively and give every consumer what they are looking out for.

Let us look at two scenarios based on a B2B and B2C with a practical approach and perspective.

A top class executive from a big corporation today will prefer to go through the sites online probably during his lunch break of which he might have allotted his daily ‘surfing’ time to be not more than 5-10 minutes which too is on the higher side. Having worked at different levels of marketing & product departments with Directors, Presidents and departmental heads of MNC’s and corporate biggies, this is the one thing that I am extremely sure about. Here too their rigid schedule is made up of email alerts added to their daily dose of reading related to their industry and market so that they do not spend time searching online. Their schedule revolves around a set time every single day. Time is everything. Today we find them working while traveling to and fro from work in their automobiles. Yet, we find the subscription to corporate & industry based magazines being the highest from their group.

Why? Because underestimating the power of print is pure ignorance of the true power of real connect and reach.

Now looking at the second scenario & coming back to the daily consumer by shifting away from the corporate board room. The average consumer today feels comfortable looking at a print magazine at his time of leisure. As a matter of fact, we tend to ignore any ad based pop-up and flashy banners that ‘surf-up’ during our browsing time. Another point to look and give a deep thought is the power of the print media even today especially in third world and developing countries.

The chances of an average consumer looking at a print ad in a magazine and then browsing about it online are much higher than vice versa.

Why?

The age of technology & new media have also pushed across boundaries of providing one with massive information across industries. Today, I spend on an average reading about nine to ten thousand (10,000) pages of content and news information every single week across media’s. Still there is so much updating needed.

With all of these factors, the right way to reach a consumer today, be it a B2B or a B2C consumer is by blending in the traditional media with the new age technology and providing both to the consumer. A magazine today has much stronger power in communicating a message than a blog to an average household as it reaches and is delivered in hard copy in their hands. It adds up a trust about the company, about the team of professionals associated with the organization and gives one a form of assurance about the organization being real and not just another virtual company with a work from home concept who would be handling your brand or product.

The idea to cater to both the scenarios today would be to add a healthy amount of resourceful information in your magazine for local demographic distribution and use the power of online media for a much larger field zone with more content and resources.

As a generation gifted with the power of speed & timely information it is our core duty to today combine all that we can and leverage it to fulfill the needs of the advertiser and at the same time serve as a catalyst who not only evangelizes a brand but also caters to the consumer’s needs.

Blog rules, sites dominate, social networking is growing massively, but the power of a media tool works best when you have both the traditional media and the new age technology combined as one.

Make sure when you hand over your product or brand to any agency that they are not just another technically sound organization promising a higher seo for website and analysis, but understand the market, consumers and have a powerful presence too in the web today. Make sure to know if they themselves practice what they preach and if they do, they would have a much better chance to deliver than anyone else.

Go local, get global and stay connected. But most importantly make sure that in the race to reach a client across seas we do not miss out on a prospect next door who needs the same set of services too.

Go BRAND Yourself!

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Ananth V

Techdivine Creative Services

Social Media, Design Services, Your SMQ & Creative Writing

In this tutorial, we will learn how to Create Artificial Rain effect on any image.

To begin with select an image to which you want to add rain effect. I have used this image which one of  my colleague has shot while his trip to RIE Mysore. Fig.1

RIE Mysore (Click to Enlarge) -Fig.1.

In this step we will first make a new layer and apply Clouds it.
Make a new layer.
Fig.2

New Layer (Click to Enlarge) - Fig.2.

Now go to menu Filter>Render>Clouds
Fig.3

Cloud Filter (Click to Enlarge) - Fig.3.

With the new layer still selected, reduce the opacity to 70%
Fig.4

Opacity - Fig.4.

Now we will add some noise to this layer.
Go to menu Filter>Noise>Add Noise
Fig.5

Add Noise (Click to Enlarge) Fig.5.

Set the value of Amount to 60%
Select Gaussian from Distribution and check Monochromatic
Fig.6

Filter Noise (Click to Enlarge) Fig.6.

In this step our work is almost 70% done. We will now give some motion blur to the same layer we were working on.
Go to menu Filter>Blur>Motion Blur
Fig.7

Blur Effect (Click to Enlarge) Fig.7.

Set the angle to 70° and distance to 10 pixels.
Fig.8

Rain (Click to Enlarge) - Fig.8.

Change the blending mode of this layer to Screen
Fig.9

Blending Mode - Fig.9.

We have almost through with our work, just we need to give it a final touch by different blends and contrasts.

So first we will flatten the layer on which we were still working on to the image we are using.
Fig.10

Flatten Image (Click to Enlarge) - Fig.10.

Now go to menu Image>Auto Levels.  This will make our rain look little more realistic.
Fig.11

Image Level (Click to Enlarge) Fig.11.

At this stage, You can do some color correction, contrast settings to suit your image style.

Go to menu Image>Adjustments> (Select the option that suits your image style to adjust Contrast/Color etc)

With this, our artificial rain is complete and the image now looks like this
Fig.12

Final Rain Effect (Click to Enlarge) - Fig.12.

Final Image to compare the Before & After effect:

Rain Effect Before/After (Click to Enlarge)

Hope you liked this tutorial!

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Yasir A

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Techdivine Creative Services

Related Post:

How to create Glowing Lines Tutorial

Part 1 – Photoshop Tutorial – Creating Fire & ICE

Stunning Rays Text Effect in Photoshop

Here comes my fourth tutorial in Photoshop after the first 3: First Rays Effect Second Fire Effect

Third Ice Effect Creating your own Special Effects: Glowing Lines and VFX effect in Photoshop

In this tutorial we will create our very own special effect cool glowing lines.

It is a simple tutorial from which you can make your own desktop wallpaper and do so much more.

Step1:
Create a new document. I prefer selecting the size of 1280×1024 pixels and resolution 300.

Select background color as Black or you can change the background color later too.

Select the Brush tool then change the settings of the brush to size 3 pixel, 0% hardness and color white.

Create a new layer and then select Pen tool. Change the mode of Pen tool to Paths.

Now create the shapes like I have done below. Once you are comfortable with this tutorial,

which you will be very soon, you can add and create effects for your own shapes.

After drawing the line, right-click anywhere in the document and select stroke path.

Then in the options select Brush and check the box of Stimulate Pressure and hit OK.

Repeat this step for 4-5 times to get a good curved brush stroke.
Fig1

Fig1 (Click For Larger Image)

Step2:
Now we will make pattern of this stroked path. With the same layer active, hold Ctrl button and click on the active layer.

This will create a selection of the stroked path.

Now go to menu Edit>Define Brush Preset and save as a Brush.

Now hide this layer and select Brush tool.

Go to Brush settings and select the brush you just created (Hint: the recently created brush will appear at the very end) and change the settings as shown below.
Fig2

Fig2

Fig3

Fig3

Step3:

Create a new layer and with the same brush as active that we just created

and edited, start drawing from left of the document to the right. You will see that all the lines must be different from each other due to the settings we have done. The image should look somewhat like below.

Fig4

Fig4 (Click For Larger Image)

Step4:

After completing the above step, we will now give some glow to it.

Go to the blending options of the layer you are working on and use the settings below.

Fig5

Fig5 (Click For Larger Image)

Fig6

Fig6 (Click For Larger Image)

Step5:
Now make a duplicate of this layer you are working on.

Again go to the blending option of the duplicated layer and change the outer settings as below.

Fig7

Fig7 (Click For Larger Image)

(Note: In the previous layer under the blending option for outer glow, we had gradient with transparent color at both the corners and for this step the ends are filled[colored] & not transparent)

Step6:
Draw some small dots of about 4-5 pixels in a new layer and repeat the steps 4 and 5.

Fig8

Fig8 (Click For Larger Image)

Step7:
Now make a new layer and select the Gradient tool and select the following pattern and style

Fig9

Fig9

Fill the gradient in whichever way you like to. Change the blend mode to Color and set the Opacity to 55%

Fig10

Fig10 (Click For Larger Image)

Hope you liked this tutorial.

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Also, do write to us for any queries or views or comments:
admin@techdivine.com

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Yasir A

Designer

Techdivine Creative Services

Related Post:

Part 1 – Photoshop Tutorial – Creating Fire & ICE

Stunning Rays Text Effect in Photoshop