Social Media Marketing

TechBrandsMeetup Event from Techdivine Creative Services

The 2nd TechBrandsMeetUP Event was held on June 12, 2011 in Mumbai at Techdivine Creative Services.

Participants from across 10 Industries (Banking, HR, IT, Telecom, Infrastructure, Media, IPR, Finance, Advertising, Industrial) shared wonderful insights into the current updates from their industry, use of Technology integrated social tools from their organizations, their expectations, concerns, cross sharing of ideas and more.

The event kicked off with our Founder & CEO Mr.Ananth, addressing the professionals with a brief “About us – Techdivine Creative Services” & Highlights of the first TechBrandsMeetUP event.

Each participant was introduced with the Industry they belonged to and the discussions followed.

Each Industry’s customer was present during the event, the reason being, each one of us makes use of one or the other products from across Industries on a day to day basis, whether on a B2B platform or a B2C medium. So as soon as Industry professionals shared their insights and concerns, we took an immediate customer view on the same and got their feedback and responses. Then we shared with the concerned participant the probable solutions that the new age media tools could provide based on our earlier marketing, social media & viral campaigns across Industries and countries.

Within the first hour of the event, the whole place was abuzz with ideas and suggestions from end users of Industries and with feedback that added value to the participants.

Few key highlights from the event as follows:

-          Banking: Of the various updates and news shared, One of the prime concerns expressed was shams happening online due to intentional misrepresentation by fraudsters to lure innocent prospects into their fraudulent activities.  Not only did every other participant express their valuable thoughts on it, but there were some innovative techniques and process which we too shared from our end to have control over the same using technology integrated Social tools to Monitor Brands and activities online. One of the key examples shared from our end, was protecting both, the consumers & brands by using strategic, organized & controlled approach similar to our ROADMAP strategy and the Social Media Influence (SMI) tool integrated with Blogs and Social Bookmarking to have a much stronger control over the same. The idea of monitoring with strong analytics and at the same time using social networking power to keep people informed was very well accepted by the participants.

-          Media: With Blockbuster movies like Pirates, Batman, Avatar making royal splash across online sites, very less needed to be shared on the power of digital marketing tools for TV shows, media channels and Movies. What were discussed was some innovative tools that each participant had experienced online for different movies on sites like YouTube, Twitter, Facebook etc. Obviously the prime concern or pain area discussed was piracy of movies and music online. To which a major vote unanimously screamed to the ideas used by many producers today to simultaneously launch their movies online too on sites like Youtube etc at an extremely marginal cost. This eventually will not only lead to a major drop in piracy online, but also give users to discuss, share and comment on the movies real-time. We also shared some powerful insights into using the social media digital tools to empower audiences with latest happenings across the world in just a matter of seconds and bringing help and hope together to those who need it at great pace to further empower media.

-          Telecom: Telecom seems to be slowly getting into the digital media space. What was observed was, even though many sites and brands seem to have already adopted powerhouse tools like Facebook, Twitter etc optimally to showcase their engaging tools, interesting offers, surprise contests etc for users, most of these brands do not have a strong back-up team to live upto their promises online especially for after sales services, customer grievances etc. Some of the brands that were mentioned during this discussion were Dell, Vodafone, Tata, Airtel wherein corporate professionals expressed their views on the number of times they have opted for a switch of brands because the Brands did not resolve their grievances on time. What was also observed as a cause for switching loyalty other than having a poor back-up team was that, in certain cases, the Brands were not able to tap the user grievances due to a poor planning of tracking brand mentions or failing to revert back on time. The very important point to note here was, majority of the irate users who switched Brands due to major grievances were those who had been loyal to those specific brands the longest. What we suggested here again was empowering the Brands or Companies with a stronger Brand monitoring tool but with lesser advertising assurances and more on time delivery of services to reaffirm their lost faith across customers. Core being, resolving an Irate customers issues not only assures the brand of a happy customer but a powerful and loyal brand ambassador for life.

-          Infrastructure & Industrial: In both the cases the participants from respective industries expressed what was currently being used by the Companies to connect with internal employees and prospects / customers, wherein the most popular tool seemed to be Blogs. Reason that seemed to echo across was that more than having an option to reach out to the company CEO or Business head as shared by the HR teams of their respective organizations by using direct internal mail service, the idea of having a Blog wherein the Top Exes of the company shared “whats happening now” in terms of company achievements, new additions, changes if any, events etc using blogs was a much better and interactive option for the employees to stay connected. Why? As it was easier to reply back, comment, suggest on corporate blogs than to write a direct email to the seniors in the organization. Here what was found to at times pull down the participation in companies by employees, was lacking interest due to not fully understanding the use of blogging or how to blog etc. So we shared some insights on the power of Blogs and what we could achieve for few of our clients in terms of internal and external reach with a power packed SEO and a strong sense of interactivity using new age widgets and tools with the blog.

-          IT: Forums seemed to be extremely popular for IT pros to post queries and to get quick responses from users online. The only problem noted was it had limited know-how for professionals from other fields and thus poses a limitation to be popular across. The high side was the power of forums echoed with timely and at times even spontaneous solutions to problems irrespective of the company they belonged to and the place they worked from. Also, due to many IT pros already familiar with the benefits, this seemed to be a major need across IT industries who have not already implemented it in their organization. Some key points shared by the professionals were also that, unless made mandatory for their future career growth, very small percentage seemed to be making actual use of the in-house Knowledge resources (KR) available. Another concern noted by companies or seniors in the Management with respect to IT professionals was the huge time spent on online social sites by employees even after blocking net access via company resources either through Mobile phones or by using data cards.  Our views on this is very simple, engaging employees or team, peers to use KR and conduct weekly in-house contests using blog/forums or even facebook (for internal employees Only) and encouraging them to use these tools more by value adding it as incentives rather than a compulsion.

-          Intellectual Property Rights (IPR): The power of IPR was shared with one and all by the participant specialized from this industry. Examples and key points in terms of disadvantages of not having a Trademark or a Patent or Copyrights for your original works was put forth and the need for a ™ © ® etc was felt to only get more intense with so much of content being shared for free online. The core concern would be eventually to have protection for all your content and safeguard your intellectual properties. What was asked to the crowd was, what they wanted to know more to which they responded, that ‘they wanted to know what they could afford not to know about IPR’ for their brand, ideas or designs. Eventually, every professional from each Industry shared their ideas to make IPR branding itself a popular search online and promoting it to not only create awareness but encouraging users to have their brands and concepts protected. The bottom-line being, “whats Yours needs to be Yours.” We shared some key ideas of integrating Social Media Marketing platforms and mobile apps to create larger reach and awareness across corporate by using platforms like Linkedin, the power of SEO through social bookmarking and blogs etc for creating awareness for this Industry.

-          HR: Those in Human Resources (HR) have always been pro-people for obvious reasons. It was clear by the ideas and experiences shared by the concerned participant from HR industry that Online is not only a powerful medium but something that everyone willingly wants to be part of, especially on sites like Facebook and Twitter. The key idea is to find a controlled process to bring people together to share their concerns, growth strategies with their peers, superiors etc so as to be able to put a tab on the oldest concern of organizations which is employee attrition. Here we came up with some key solutions that would not only reduce attritions but also encourage employees referrals for job openings in the company using the digital media tools regularly, optimally and appropriately.

We then shared some interesting concepts, tools, productivity apps and showcased the following:

-       The power of the age old Search Engine Optimization (SEO) empowered with today’s technology tools in the field of PR today and what it could for Brands and industries across when used for more than just a page ranking process. It could help companies win  corporate battles online, reach messages across nations in a controlled and spam-free fashion, help companies generate actual leads used with the right mix of tools online.

-       QR code was discussed and with the increase in use of smart-phones globally, the participants had a fun time scanning a sample QR code generated from our end. Once they got a rush out of it, they shared some innovative ideas of how it could help keep customers engaged for Industries like Retail, Fashion, Restaurants, Education while adding lots of fun and value add for the Brands too.

-    Foursquare & its uses as an end user, for travelers, for those visiting new cities, country for the first time, for Marketing professionals, for Brands etc and we had few participants who checked in at out Office location to try out the apps too. It was fun, interactive and at the same time, everyone was eager to now check-in at foursquare special locations and try out the new app.

-       Using Gmail and its new features like labels, account filters etc and syncing it with your mobile phones for quicker response time with better time management.

-      Safety measures for Kids, teens while using social sites online – A must read for parents

-      Mobile security tools to keep spam, cookies, virus as far away as possible (Join us on Facebook for Regular Updates Click Here)

-      Search Engine Optimization for Your Website and basic guides

-      Best Corporate Purchases of Technology Products (Acer, Apple & Samsung Took the lead)

-      Internet browsers, the best and most popular (Google Chrome, Mozilla Firefox & Opera won the top three spots)

-      Productive Apps for iphones (Join us on Facebook for Regular Updates Click Here)

-      Resourceful Apps for Your Mobile and Desktop (Join us on Facebook for Regular Updates Click Here)

-      Fun, interactive and useful Apps for Your Android

-      Blackberry Apps, whats new and whats a must-have (Join us on Facebook for Regular Updates Click Here)

-   Other topics that were discussed were Gamification, Social Tools like Posterous and integrating it with Your FBML and Facebook Feeds on your website, social media quotient analysis, measuring ROI on Marketing campaigns, In-depth tracking and analysis with new age media tools etc.

Finally, the TechBrandsMeetUP concluded with a discussion on the latest buzz all around, the power of IPV6.

Ironically, during our YourSMQ Social Media Quotient Logo Launch event in March 2010 too, we discussed this as a matter of prime concern. Only, this time, we had a larger crowd already aware of the same.

Thank you all for your support and a special thanks to all the participants for making it so special & interactive! Looking forward to making the Third TechBrandsMeetUP Event a much bigger success on a larger scale with a target of at least 20 Industries participating in it!

Catch few of the Event Pictures with us on Our Facebook Page ~ Click here

Feel free to share your comments on the Highlights shared above, Queries, suggestions if any with us here. You can also directly write to us at ‘socialmedia@techdivine.com‘

• You can also reach us via our Quick Contact form ~ Click here
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Thank You for your time!

Social Media Team

Techdivine Creative Service (Your very own Social Media Marketing & digital Interactive agency)

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Related Posts:

Brand Monitoring & Social Media Marketing the right way

TechBrandsMeetUP Show off with Your Elite PicBadge

TechBrandsMeetUP How to Register for the Second Event

TechBrandsMeetUP Event one – Understand Digital Marketing Globally

Dear Friends,

This is in continuation to our earlier Blog Post  of our First TechBrandsMeetUP event on 22nd May, 2011 (Link here Tech-BrandsMeetUP) and the Process to Register for the 2nd Tech-BrandsMeetUP at Mumbai

THE EVENT entry is FREE!

The very basic idea of having such a Tech-Brand meet-up is to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

Registrations are for LIMITED Numbers – Based on – For Early Registrations only!

Agenda for the 2nd Event is as follows:

• 4:00   – 4:15 pm – Introduction & Sharing connect with each other
• 4:15 – 5:15 pm – Industry customized Marketing & Tech tools online for Optimum reach for Your Brand / Services, PR tools & Impact of using too much too soon, Latest Industry Updates & News, Case Study based Discussion & about Apps for daily increased productivity at work and home
• 5:15 – 5:35 pm – Cooling off with a Beverage, followed by crunchy and delicious munchies while you try your hand at in-house Golf teeing or a Crossword or may be a fun new mobile app.
• 5:35  - 6:35 pm – Q&A session

How to Register for the Event:

All the 4 Points / Steps mentioned below need to be followed for being shortlisted for Quick Registration process.

Just in case the Registration confirmations get Quickly filled up, do not lose heart, we have something special for you even in that case (Please Read through) 4 Steps to follow, mentioned below:

• Join us (Like Our Page ~ Link here) on Facebook Techdivine Creative Services
• Follow us on Twitter on the following Two accounts Techdivine on Twitter & TCSMEETUP on twitter
• Click on I’m Attending Button on the Event Page Link here & Join in our Event Discussions with your comments, queries etc.
• Add The event Badge to your Facebook Profile Picture to Show Your Participation  ~ Link Here (So Your Facebook Page takes you to Image below, Click continue to Picbadges.com & Customize it Yourself to make Your Profile Picture to show Your MeeetUp Badge)

If Your Registration is among the Early Registrations & if Confirmed, We will send You an Official Invite for the event with the Event Participant code. Only in that case, would Your Registration be confirmed.

What if Registrations get filled in before you could get Your Process completed, don’t lose heart?

We Love Your above 4 step Support that you have still shared with us and would love to share the following Three Exclusive Features as a Bonus for You:

• We will Promote Your Twitter ID OR Your Facebook Page OR Your Linkedin Profile OR Your foursquare Profile OR Your Blog across our online Platform when we make the event blog post live with highlights of event2 +
• We will send You an Exclusive Update on the event prior to Posting the Highlights of the Event on Our Blog (Make Sure You share at least any one of your connect source links with us here – Your email id/Twitterid/Facebook Profile/Facebook Page with us here) +
• Your TOP 5 Queries, that You would like to know more about, that’s right. Till the time, the event Goes Live, during the event and a day after the event You get to send us Your Top 5 Queries on any of the following subjects: “Technology integrated Marketing, Brand monitoring, Social Media, Brand Reach & customer engagement, Geo target Marketing, SEO, FBML, Blogging, Forum, Android Apps, Tablet Pc’s & Twitter” and we will do our best to Answer them to our knowledge with Your Name/Profile as part of the Event Update Highlight Blog post here.

Furthermore, the TechBrandsMeetUP will be conducted regularly, so keep participating, commenting and sharing with us.

Looking forward to a great connect with you.

Feel Free to share Your queries if any here as comments or Post your queries on Our Facebook Page here and make sure you stay updated with any changes on Timings, Additions to agenda, more updates on the event etc.

Check out the Image Below for a Complete Process: Agenda, FOUR Steps to follow & THREE Exclusive Bonus Features:

TechBrandsMeetUP (Click to Enlarge)

Thanks & Regards

Social Media Team

Techdivine Creative Services

TechBrandsMeetUP Event Link – Stay Updated with us here

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Know More About Us Here

connect with us on Linkedin Here

~ Disclaimer: All information we share about the event, prior to the event, during the event and after the event are true to our knowledge and we cannot be held responsible for any misinterpretation due to your assumption. Please note, we are not charging participants for attending or getting an entry to this event, so if you get any communication in any manner from any profile or contact or individual asking to pay registration fees for this 2nd TechBrandsMeetUP event, please bring to our immediate attention here. This event is FREE! The meet is purely with an intention to get together, be the consumer, professional, brand and put our knowledge, ideas, research, case studies and analysis together to come up with quicker, better ways to reach out and engage with the end users. The event is purely for each of our personal knowledge /information sharing and growth.

Dear Friends,

We had the very first Tech-BrandsMeetUP 2011 from Techdivine Creative Services on 22^nd May, 2011 Sunday in Mumbai, India.

We got some wonderful Industry insights, ideas, discussion, positive approach to a larger brand reach, Industry concerns, Skill concerns, know-how & technology issues at various levels while implementing Digital Online Marketing & Social Media Marketing services for Brands, Products and Services and most importantly queries arising thereto.

The very basic idea of having the very first such meet-up was to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

This was followed by exchange of resourceful information with each other, industry updates,approach to increase the network and business connect with each other and at the same time, stay updated with tools, services that can cater to Your brand or Industry needs using the new age media tools.

Highlights from the Meet-up:

• Professionals from the following Industries were part of the first meet-up:

FMCG, Finance, Banking, IT, Media, Marketing & Advertising

• Major Queries discussed–
  • Where do consumers stand in terms of using these new age media tools, services and products across Industries?
  • How to Integrate Your already existing Google Ad-words campaign with the Social Bookmarking tools to gain boost and leverage for your Lead generation viral marketing campaigns?

Case Study & Industry based Responses

• On Application of these power packed Marketing Tools across Brands & specific Industries as per queries.
• How to Apply these technology-marketing integrated tools for optimum use across specific platforms?
• How does the ROI measure for Marketing Campaigns using these Technology-Marketing integrated tools?
• Most Popular Apps for Digital Marketing today
• Power of QR Codes & Customer engagement

Final Take on the 1^st Tech-BrandsMeetUP:

Irrespective of the industry, the idea for a Brand to reach the consumer is – Engaging the consumers with Your brand & be at those online platforms & offline mediums where Your consumer is comfortable interacting with. The power of Social Media Influence and targeting the right set of audience, reaching the irate customer on time and its approach, are very basic essentials for any business today. Core being, to “Humanize Your Brand!”

Stay Updated here for the 2nd Tech-BrandsMeetUP & the Registration process thereto!

Connect with us:

Techdivine on Twitter

Techdivine on Linkedin

Techdivine on Facebook

How to LIKE a Page on Facebook with your Mobile phone

We have seen status updates from Mobile Phones, Android, BB, iPhones, iPad & More…

But not many know that You can even LIKE a page using Your Mobile phone on facebook

As explained below:

Firstly the user needs to Activate his/her Mobile settings with Facebook  – Facebook Mobile Settings

Then, you need to confirm their confirmation code on Facebook and wolah, the facebook is linked with their mobile

Now to like a page on Facebook, all you need to do is – TEXT the following   like PageName eg  like Techdivine & send it to their country code  as per list below:

If their country is not on this list, then their activation code is 32665

* United Arab Emitrates: 2474
* Angola: 42665
* Argentina: 325
* Austria: 66468132665
* Azerbaijan: 3223
* Bangladesh: 3232
* Bahrain: 94455
* Czech Republic: 9996209
* Algeria: 205
* Germany: 2665
* Egypt: 3265
* Fiji: 3223
* Guyana: 1559
* Honduras: 3223
* Ireland: 51325
* India: 919232232665
* Iraq: 1430
* Italy: 3399932665
* Jordan: 90906
* Kenya: 8140
* Republic of Korea: 2665
* Kazakhstan: 404
* Lebanon: 1191
* Lithuania: 1556
* Morocco: 600
* Montenegro: 14777
* Madagascar: 34665
* Mauritius: 8466
* Nigeria: 631
* Nicaragua: 32740
* New Zealand: 3223
* Panama: 4444
* Poland: 2665
* Paraguay: 325
* Qatar: 92255
* Rwanda: 7777
* Saudi Arabia: 710700
* Sudan: 32665
* Sweden: 3900
* Slovenia: 3265
* Thailand: 42665
* Trinidad and Tobago: 42665
* South Africa: 13999

Please check Your Mobile phone carrier or SMS charges with your service provider prior to testing this out.

“Do You know why Facebook asks You to Text the Numbers 32665 for messaging them in case Your Country Code features are not enabled for Facebook mobile – Because the Numbers “32665” spells out ‘FBOOK’ on your phone”

For lots of Such Fun Trivia Join us here: Techdivine Facebook Page

Now you can ‘like’ even on the go.

Have an interesting Query, insight, ideas using Facebook, Twitter, Linkedin, foursquare, Worpdress that you would like to share with us, feel free to comment here.

Have a wonderful day ahead

Your SMQ – Social Media Quotient

Techdivine Creative Services

Connect with us:

Techdivine on Twitter

Techdivine on Linkedin

Techdivine on Facebook

Dear Readers,

Its great to have you all with us here. Thank you for your wonderful support, comments & suggestions across our Online Platforms Blog Forum Facebook Group Facebook New Group Facebook Page Twitter & more

Whats Your Favorite Topic or field of interest, let us know

This week, we are Asking YOU – - – If there is a Topic that You would want us to discuss on this Blog / Write a Post about, Write to us here and if we find it suitable, we will be more than glad to do the same.

Some examples of topics can be as under:

• Branding
• Case Studies
• Social Media Marketing / Social Media Monitoring (SMM)
• Social Media Influence (SMI)
• Brand Design Collateral
• Social Media Quality Reports & Measuring ROI  (Your SMQ – Social Media Quotient)
• Facebook
• Twitter
• Linkedin
• Foursquare
• Android Mobile Phones
• Creative Writing
• Blogging
• Mobile Apps
• Marketing Research
• Technology Gadgets  / Products
• Creative Graphic or 3D Tutorials
• Laptop / Notebooks / Tablets
• Online Marketing
• Public Relations & Journalism
• Advertising
• Online Press Release
• QR Codes
• Mass Media Communication
• Social Bookmarking
• Young Talents Zone
• Website Design
• Free Web Resources
• Search Engine Optimization (SEO)

Feel free to write your comments here, we would love to hear from you.

Connect with us:

On Facebook

On Linkedin

On Twitter

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Feel free to share your comments, suggestions and queries with us here!

Have a wonderful creative day ahead!

Creative Team

Techdivine Creative Services

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Social Media Marketing Connect  -  4th year Celebration Bash

Techdivine Creative Services

Dear Friends,

Its been a wonderful journey so far with lots more to come. We are nearing our 4th Year of the Blog this March 2011 and are in for a celebration. Thank You all for your wonderful support always.

As part of this Birthday bash, we are:

1. Revamping Our Website Completely (SUBSCRIBE Free To us for Sneak Peek EXCLUSIVE PREVIEW  of our New Website – Click Here)

2. Building Up lots of new tools for Our Clients for Online Marketing, Social Media Connect, Brand Monitoring, SMI, Your SMQ – Social Media Quotient, Creative Writing & Design services

3. And presenting a very Special Blog Post for All Of You – On Demand Blog Post. That’s right, You our Dearest Readers have been with us for this wonderful journey and as part of our Special Celebration, we give you a Massive Treat:

On Demand Blog Post –  Share with us Your Query about one of these Topics / Subjects related to “Technology, Marketing, Branding, Social Media, Design, SEO, Your SMQ – Social Media Quotient, Android, Geo marketing Location Tools & or Creative writing” , write to us about your query that You would want us to discuss and we will as part of that Reply post, Share in as much detail as we can, using our Experience in this field and we will do our best in creating this special blog post for you here. Hurry Up, we will post only Our Favourite Top 3 Queries as part of this On Demand Blog Post. So write to us Now!

Not only that, if you have an email-id, Twitterid, Facebook Page. Linkedin connect, Blog url that you would like us to share with the world with Your name, we will do that too with this post while answering Your query.

So what are you waiting for, write to us about any of the above topics as part of this Blog Posts comment or email us at – socialmedia@techdivine.com with Subject “4th Year On Demand Post” and we will revert back to you.

You can also Connect with Us here:

Techdivine On Twitter

Techdivine on facebook

Social Media Quotient – MarketingSMQ Week updates Measuring Online Marketing

As part of the #marketingsmq week, lot was shared from the Marketing & Social Media Team  at Techdivine Creative Services on our Facebook Page (Our Facebook Group updates to follow soon)

Here is a list of Guidelines, Ideas, Techniques, Tools & More for You to assist you in making sure your creative online Marketing practices & methods using new age media is positively adding value for Your brand & at the same time ensuring that with so much of clutter, conversations online, there is control over your brand and its products mentions too.

Marketing SMQ

Simple & resourceful Ideas, tools, resources, links, guidelines to make Marketing online a more controlled powerhouse tool for Your Brand & Products using SEO, Social Media, Brand Monitoring across platforms:

• Power your Blog with WordPress & or Blogger for a better integration of Online tools for making it easier for readers to connect with You!
• Twitter power is generated by 10% of total Twitter Users
• Facebook’s most powerful responses are noted when Links are integrated with Pictures
• Linkedin is a powerhouse for Corporate Connect when used with minimal Online tools integrated to your profile
• Search engine rankings & SEO takes into account not only Originality of Web Urls but also quality of content in terms of Text, Images their “alt text” tags.
• Using appropriate tags and categories for Your Blog Posts is the best way to give readers an easy access to their choice of topics for reading.
• foursquare is a massive location based connect tool used not only by marketers but also by Brands to stay connected through location tagging in real terms.
• SEO is more than just the right urls but is also about creating the right content in relation to the head & url names
• Online marketing is not about pushing your products to users, but informing them, educating them & adding valuable information to their daily routine
• Marketing online is very different from Brand Positioning which involves massive understanding of how a consumer behaves Online. Customer Insights is the core.
• Social Media Marketing is Measurable by all means. For Queries feel free to write to us: socialmedia@techdivine.com
• Reach out to the consumers problems online on-time. An irate customer is the best brand ambassador if connected & attended to on-time.
• Customer Views, polls, opinions and responses are powerful ways of growing your Social Media Quotient Online.
• Use Multiple online platforms to connect with users. Dont restrict to just one or two and at the same time dont overdo.
• Respect your fans / members and followers opinions online and converse with them real time.
• Make sure your Online SEO, Your Social Media Manager, Brand Consultant and Sales people have different profiles and that not all of them are participating in your SMM efforts. Brand consultation, Product Marketing & Sales are extremely different needs of an organization. Remember, place your professional online to manage your Social Media Profile who loves people and brands and not numbers. They need to be customized & industry based, well planned & tested.
• Online marketing should aim at integrating both Online & offline media for Your Brands. This will add value in terms of brand-connect, customer trust & loyalty, Higher Retention, Quicker feedback, better response time, cost reductions, & definitely better revenues.

Join Us on Facebook: Social Media Marketing Services from Techdivine  ~ Click Here

Use Our Experience of implementing Creative Online Marketing Campaigns across Industries & Countries Successfully!

Feel free to Visit Us ~ Click Here for Customized Social Media & Technology-Mobile Integrated Campaign Ideas

Connect with Us:

• Techdivine on Twitter
• Techdivine on Facebook Page
• Techdivine on Facebook Group

You can also write to us at: socialmedia@techdivine.com

Stay Connected!

Social Media Team

Techdivine Creative Services

Its Social Media Marketing Week all the way with #marketingsmq Tag all the way!

MarketingSMQ

Thats right, make sure you stay updated with Us on Techdivine Creative Services Page on Facebook for the FREE Tools & Trivia Week on Online & Social Media Marketing with Technology Tips, Guides, Resources & More for Free!

Follow the Tags under #marketingsmq for Staying Updated with Us

Connect with us:

Techdivine on Twitter

Techdivine on Facebook Page

Techdivine on Facebook Group

Feel Free to write to us: socialmedia@techdivine.com

Regards

Your SMQ Team

Techdivine Creative Services

Top Online (Technology & Marketing ) Updates for 2010:

Techdivine Creative Services

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)

Power Tools of Social Media

Social Media Marketing

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services have seen a fabulous response owing to the measurable rate of returns, process of marketing brand & monitoring them at the same time with great control and making the most needed aspect of online media space possible ie.

Connecting with the user & engaging them to interact with the brand.

Social Media Marketing made possible the entry of Social Media Quotient as a power packed marketing research and management tool for Brands & Organizations today for the Company Board & Management to take this tool more seriously than ever. The power of blogs using applications like WordPress has been wonderful for brands using the platform with the right set of technique and skills too.

Why:

Simple reasons: Its more measurable than your regular emailer campaigns, web banner ads, online reviews & a routine ad words campaign as it brings together all those metrics to measure consumer interaction, customer feedback & insights and gives you the ability to constantly improvise at a very affordable online marketing campaign cost.

Most importantly, customized social media marketing campaigns today make it possible to deliver realistic goals to clients for their brand, products and services and at the same time blend in traditional media with new age media tools across various platforms.

Massive developments in 2010:

Mobile Integrated Social Media Marketing

Social Media Marketing & Monitoring tools gifted the power to combine traditional media with new power tools for online marketing research and management and at the same time gave the power to combine mobile integrated social media marketing campaigns to further leverage the power of todays growing mobile internet users across platforms.

Android Powering Technology today Socially

Also the impact of Android based applications into the mobile space made it a fun experience for users to leverage the connect and for the Organizations, more reasons to make their presence online much more powerful and essential.

Power of Blogs with wonderful plugins from WordPress related application websites made using Blogs more than just a place to voice out opinions but also to get wonderful and sincere customer feedback and loyal readers for life for brands leveraging the power of rich content with them through this medium.

With more and more applications from mobile related tools like from the iPhone, Blackberry, Amazons Kindle, iPad & Android going SOCIAL the availability of these online marketing tools is only going to see massive boost in the year 2011.

How to Leverage:

Humanize Your Brand

Connect with Your consumers by Humanizing your brand. Social Media Marketing is a well planned process that can be customized across industries to also adapt to cross cultural environments across countries if well planned, designed, implemented and measured. So its very important to use the right set of tools to not only increase market penetration but also to monitor and safeguard your brand online constantly and improvise for best results.

Brand Monitoring

Brand You Monitoring

This has been one of the most important part of a Social Media Marketing campaign this year as the more one talks about your brand, care needs to be taken with the quality of conversations too. Its always better to have a 1,000 loyal quality followers than a million discussing or posting content that is harmful for your brand in the long run if left uncontrolled as part of the online conversations.

So make sure you have powerful ways to leverage your Online CRM to converse with your brand and customer connect across multiple platforms with great quality and damage control.

Creative Design styles

The year 2010 saw a very unique side of design styles appreciated by consumers. The stress from Brands and customers online this year was much less on “just design” and much higher on usability and ease of sharing content using that design style. For eg. HTML emerged victorious compared to any other web design application and platforms for the ease to leverage powerful SEO campaigns and flexibility to connect much larger suite of applications as part of the web design and style process. The year 2011 would be thus much largely about:

Layout style: Simple and user friendly

Design style: In tune with Users needs to share content easily

Design technique: Users seem to be much less demanding in terms of core design as before and seem to be stressing originality in layouts with simplicity to converse in todays online marketing conversation prism. So the design technique has to be definitely the one in 2011 that can let each user be a real-time Brand Ambassador for any product, services or Organization and at the same time be rewarded in a way or the other. (For some FREE Tutorials & Step by Step Guide for creating Creatives using Adobe Photoshop – Connect here)

• Free Marketing Tools from GOOGLE that every developer, designer should be aware of today: Here is a link to the set of power packed marketing tools from Google that’s free and is a must for integration across as part of your Social Media Marketing & Brand Monitoring campaigns.

google

IMPORTANT Guides & Tips for a Powerful Connect across Industries Online Using the Power of Social Media:

Simple Ideas, Guides to do more with Your Brand today:

FOR:

• Retail Industry:

Fashion, style statement, pictures, latest trends & designs, users votes on new arrivals, customer feedback and Brand mentions about your line of design accessories: If all of these make sense to you as a Retail brand then what you need are simple engaging conversations customized & controlled as part of creative marketing ideas for your online customer today.

• Banking Industry:

More than a conversation online, more than a social media influence, what you need is a control of your brand mentions negative influences about your services, industry and products from your customers grieving & irate online. They can make or break your brand as we are talking about Your products and services that are directly dealing with your customers hard earned money. So make sure you have a strong Social Media connect online and at the same time have conversations that can “generate”  comments and interactions from your customers especially in case of new product launches for Small and medium scale business, Youth and the high investing clients. You need your Social Media campaigns to reach beyond your average conversations and metrics to be completely planned and customized to meet your needs across various demographics and it needs to be well executed too.

• Hospitality Industry:

That’s a rush, literally. The fast paced hospitality industry has customers across every possible age group and its never too late to get someone love your cuisine irrespective of your culture, history and style of food. All people need are flavors with a great dining experience that takes them away from their homes for that hour or so. The experience needs to be “connecting” while the food, something that would make your customer feel, I am getting value for every single dime that I have spent here. For this, not only do you need continuous feedback from your customers, but you need them to mention about your product online across platforms of twitter, review sites, food dining experience, location based target marketing spaces where people searching for good food can be connected with and their attention drawn towards your food experience. They need to be aware of and constantly rewarded for their brand mention and sharing experiences when they talk well about your products online and at the same time catered to and not tried to be pushed into talking well about your brands. Its food, they need to feel the flavors and the love while dining at your restaurant. That’s exactly what an online Social Media Marketing experience should help you gather for them.

Some simple & yet powerful sites where we have leveraged wonderful responses for Our Clients Products & Services & Brands:

Facebook (Make sure you Use FBML, Facebook Applications, HTML too with your creative marketing techniques – For Queries email us: teamsmm@techdivine.com )

Facebook

Linkedin: Purely for a Corporate Connect and reaching across Industries to leverage more than just a simple product / brand connection

Linkedin

Twitter: Brand Reach, Brand Monitoring, Product Market Penetration and More. This is undoubtedly one of the most essential powerhouses of Online Conversation prism today. Interested in a Customized Twitter Tool Updates & Techniques for Your Brand to have a larger reach – email us at: teamsmm@techdivine.com

twitter

Foursquare: The most impactful location based target marketing application which can do wonders for Your Brand, Product And services if used optimally. For a customized Location based target marketing campaign write to us at: teamsmm@techdivine.com

foursquare

For a Completely Integrated & Customized Social Media Marketing & Brand Monitoring Campaign with Creatives & a powerful blogging platform for your Products & services – Write to us at: socialmedia@techdivine.com

If you would like to hear more from us about connecting with customers across Industries for various other industries for whom we have tried, tested and succeeded in generating positive SMM impact and the desired goals as put forth from our clients , feel free to tweet with us at: Techdivine on Twitter & OR Connect with Us On Our Facebook Group: TD studios: Social Media Marketing Services Group & or write to us at: socialmedia@techdivine.com

We are connecting and have catered for the following industries so far:

FMCG, Banking, Industrial, Infrastructure, Hospitality, Trading & Broking, MLM, Educational, IT, Retail, Advertising Agencies, Art Galleries & NGO’s.

Hope you have a wonderful 2011 filled with millions of quality connect and growth with the power of Marketing using new age and traditional media to leverage and connect with each and every user of yours, both ONLINE and OFFLINE.

Happy connecting. Have a wonderful year ahead.

Thanks & Regards

Ananthanarayanan V

Founder & CEO

Techdivine Creative Services

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