Social Media Marketing

Dear Friends,

We have 2 great news:

Firstly, the new Beta Version website of Techdivine is Live: Lighter, faster and greater connect

Secondly, the most awaited Social Media Marketing Magazine, “Your SMQ – Social Media Quotient” is finally here.

Techdivine Creative Services

New Beta Version Website: http://www.techdivine.com

Your SMQ Magazine: Free Download: Your SMQ – Social Media Quotient, the most awaited Social Media Marketing magazine is finally here for Free Download.

http://techdivine.com/freesocialmedia.html

Over 1,500 hard print copies distributed across Corporate’s globally in the last 15 days with splendid responses so far.

The first free online version is now available to all our members across platforms (Facebook, Orkut, Forum, Blog, Website, Microblog sites etc….)

Your SMQ - Social Media Quotient: Download Your Free Copy

Core Contents of the Magazine:

• Social Media Marketing: More than Metrics: Humanize Your Brand
• Social Media Quotient: Where are you?
• What did your Brand tell your customer today? Find out ……
• Marketing: From wall to wall
• TechNoLogic to TechKnowLogic: Microsoft MS Office Powerpoint 2007 tips for Pro’s
• Kindle all the way: Amazon’s Kindle Features
• GTA: Chinatown Wars: Game Review

• Industry News:

1. Business & Finance
2. Trending Topics
3. Pulse Score rating
4. Sports
5. Entertainment
6. Art
7. Books
8. Social Media

Stay Updated with Us

Give us your views about the new Beta Version site here:

views@techdivine.com

Let us know of your queries, comments & suggestions on Your SMQ mag here:

socialmedia@techdivine.com

The magazine reaches across 30,000 of our members globally…… Interested in advertising in the magazine with us: Write to us Here:

advmag@techdivine.com

Happy connecting!

Admin

Techdivine Creative Services

admin@techdivine.com

Advertising

Favourite Ads

Dear friends,

This blog post is long overdue from my end. Finally after a quality survey in the last 2 weeks, I am writing this post on ADVERTISING as requested by many of our readers from India.

Its been just over 7 years and across 18 Brands that I have divided my time between both the worlds of advertising and marketing. But luckily the new age techniques got added and with that I always realized that in today’s scenario, what is needed is a combination of a real time connect with the audience.  Only then will we  be able to touch base at varied levels with the today’s consumer. There is a long journey ahead and as I finally pooled in the survey results yesterday conducted with scores of members of TECHDIVINE Creative Services, the results were simply splendid.

A brief Introduction of this post:

Advertising, what it meant before: ‘A form of communication with an intention to persuade the viewer to buy or consume a particular brand or product’

Today: Advertising is “Information with quality entertainment to build a strong appeal and generate immediate response”

There are too many types of advertising methods & techniques that have been developed over centuries.

Right from the time when kings and queens ruled, walls and rocks were inscribed, painted propagating the merits of the rulers.  Soon, people themselves started delivering messages and advertising the rulers by saying out aloud the success of the rulers to its masses.  Then came the time when boards and people holding boards with messages were popular.

But the whole scenario changed with the introduction of print media entering the scene. Soon there were printed advertisements and flyer’s all around.

Advertising was evolving quickly. Radio, broadcast, Product advertising using guerrilla advertising techniques, infomercials, online advertising, mobile advertising, social media marketing and so on.

The highest recorded spot individual advertising spent was in the year 2009 wherein during the super bowl football game, an average single 30 second TV ad during the event cost around $ 3 million. Whoa!

What has changed the scenario so much?

As we looked into many different aspects of it, lot of our members gave their views of their favourite ads seen in the last 1 year  (India).

The message was clear. The viewer today needs more than just flashy content.

The audience today needs:

• A clear message
• Brand appeal touching base with the product characteristic
• Strong relevance and message to product association
• Strong concept
• Easy Brand recall
• A possible legendary icon if it could create  that the viewers can relate to
• Lots of quality entertainment

Few of the favourite ads (All medium – Print / Video / Online….) as chosen by our members & our views on the same too:

Closeup Revolving door:

Our Views: Superb ad. Nice blend of the right tone and style of message across. Fresh and it works!

Airtel Ad:SRK

Our Views: Superb Ad. They could not have chosen a better man to endorse the same. SRK, the King himself connecting with a humble message “Akele hum kuch bhi nahi…”

Incredible India:

Our Views: Probably the best from the lot. Personally, our First Favourite. All stars!

Vodafone Zozoo ad: International Roaming:

Our Views: ICONIC. Superb ad(s). All the ads are simple, humorous & have a clear Message. The character is LEGENDARY! Connects with audience of all ages.

Center Shock ad:

Our Views: Good Ad. Appeals to the product’s target audience.

“Old Ad”: But still listed as favourite: Fevicol:

Our Views: Superb Ad. Personally, our second favourite.

Cadbury Dairy Milk Silk:

Our Views: Superb Ad. Clear, precise and connects. As most of the Cadbury ads.

Bajaj Pulsar Ad:

Our Views: Good Ad. Flashy but a little overdone.I guess they are right, definitely a  male!

Tata Docomo: Ganesha

Our Views: Superb Ad

DLF IPL 2010:

Our Views: Superb Ad. Jut as the brand, a powerful appeal and an amazing visual connect. Just like the game, larger than life.

Coca Cola Ad1:The Library

http://www.youtube.com/watch?v=rKV0kR6Ih0s

Our Views: Superb Ad. Visually and in terms of the message. A perfect combination of Brand and appeal.

Coca Cola Ad2:

Our Views: Good Ad. Nice connect.

Max NewYork: Cricket

Our Views: Good ad.

Pepsi:

Our Views: Ok Ad. Ranbir at his best so far. But the appeal could have been a much hard hitting message than what is. The connect somewhat seems to be missing here for a beverage drink especially for the ‘YOUNGISTAN’.

Union Bank of India promoted the running of joint bank accounts with a print advertising campaign featuring one of India’s most well known couple: Mohandas Karamchand (Mahatma) Gandhi and Kasturba Gandhi on India’s 100 Rupee note: M K Gandhi Ad campaign

UBI: M K Gandhi Ad: Joint Account

Our Views: Superb Ad.

Aseema Childrens Trust:

Aseema Ad

Our Views: Superb Ad. Powerful and gets the message across clearly.

That wraps it up for this post……….

Do give me your views and comments on the same.

Would love to hear from you.

Regards,

Ananth V

Product Consultant

TECHDIVINE Creative Services

Social Media, Design Services, Your SMQ & Creative Writing

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Welcome to the 82^nd Annual Academy Awards. The night we all have been waiting for.

The red carpet began like always with all its glory and glamour.

As the celebrities drove in, the background simmered with the glitz with scores of fans screaming out their names, the red carpet flew into the majestic cinematic magical wonder that it is.

The stage was set as Steve Martin and Alec Baldwin introduced the lighter moments and yes, the nominees too. Most of their introduction was revolving around the ravishingly gorgeous Meryl Streep, who was attending her 16^th Oscar nomination.

Then began the magic of the amazing golden statuette, the night of the 82^nd Oscar.

Penelope cruz looking stunning as usual, gave the Oscar for the best actor in a supporting role – Won by Christoph Waltz (Inglorious Basterds) – This is his first nomination and Oscar. Wow! Congratulations.

Pete D won the Oscar for UP (Animated Feature) who quoted, “I never thought, my high school flip book story will lead me here…..” Well, it did. It must have been an amazing flip book because it was a wonderful animated feature.

The Oscar for the best Musical score was won for Crazy Heart.

The night had just begun.

Tina fey and Robert Downey Jr. gave the Oscar for best Original screenplay. The nominations were simply splendid and the winner was Mark Boal for Hurt locker.

John Hughes was honored for his contributions over so many decades and the legacy that he had left behind.

Best animated short was won by Nicolas Schmerkin for Logorama. You should really watch this movie. It’s simply brilliant.

Music by Prudence won for Best Documentary short by Roger Ross Williams.

The New Tenants won by Joachim and Tivi for Best Documentary.

Ben Stiller made a superb entry in the form of Avatar character and gave the Oscar for what else, for best make up. The winner was none other than the galactic wonder, the ‘Star Trek’ – Barney, Mindy and Joel took the Oscar.

Best adapted screenplay was won for Precious by Geoffrey who gave an emotionally charged acceptance speech just like the marvelously heavy hitting brilliant movie.

Queen Latifah introduced the Governors awards for 2010.

And, yes, then came the man himself, Robin Williams, who presented the award for best actress in a supporting role. The Oscar went for the brilliant performance by Mo’nique in Precious. You have got to see the movie! It’s precious. No pun intended.

The Oscar for best Art direction was won by Avatar, no guesses here (The team – Rick, Robert and Kim)

The Oscar for best costume design went to, The Young Victoria, costume by Sandy Powell who won her 3^rd Academy award.

Best sound editing was won by Paul Ottosson for The Hurt Locker.

Best Sound mixing went yet again to Paul Ottosson and Ray Beckett for the Hurt Locker.

Outstanding achievement in Cinematography went to Mauro for ‘The Avatar’.

The Oscar for the best visual effects went to none other than Avatar. There was no doubt here. (The Team – Joe, Stephen, Richard and Andrew)

The Cove by Louie won the best documentary.

Best film editing went to, yet again The Hurt Locker won by Bob and Chris.

The Best Actor Male went to the legendary Jeff Bridges for Crazy Heart and the best Actor female, went to gorgeous Sandra Bullock for The Blind Side.

The surprise of the red carpet’s evening was when both the Best Picture and Best Director went to Kathryn Bigelow for Hurt Locker.

Do feel free to share your comments here with us.

Chao!

Karishma S

For more Visit:

Image Source: OSCAR

3 IDIOTS – *ing Aamir Khan, Madhavan, Sharman Joshi & Kareena Kapoor

***Give Me Some Sunshine, Give Me Some Rain, Give Me Another Chance, I Wanna Grow Up Once Again***

and so the story unfolds………………

Written by:

Credits:

Writing credits
Chetan Bhagat -  book “Five Point Someone” (After reading the book and watching the movie, its probably just about 10% that’s been taken from the book)
Rajkumar Hirani     –    story
Abhijit Joshi      -   writer

Original Music by
Shantanu Moitra

Cinematography by
C.K. Muraleedharan

Production Design by
Acropolis
Rajnish Hedao

Art Direction by
Rajnish Hedao

I watched 3 IDIOTS at PVR Cinemas thereby making my long & lovely Christmas holiday have a wonderful end. How? Well, I watched it with my friends, my high school friends.

My verdict – Ensure that you have a ‘dhekko’ of this movie. It is absolutely worth the moolah. This movie is definitely one of the finest produced this year.

The concept of the movie takes off from where Aamir left off in Dil Chahta hai. It is the story of three guys (3 Idiots) who meet at an engineering college, become room mates and then become the best of friends. One of their less illustrious friends Chatur Ramalingam reminded me of a friend in school days. So did few others too.

This very feature of the movie wherein the audience can relate to the characters and the situations is what works in making this movie the hit of the year.

The Characters & Plot:

Aamir Khan, if he can make it to the Education industry, he can well transform the entire education delivery system in the country by the intelligent ideas portrayed in Taare Zameen Par & 3 Idiots system of teaching and learning. Nevertheless, the beauty is, we will only get to watch these beautiful teaching techniques only in a movie, as our Indian education system will never change.

Boman Irani has given a great performance as usual again proving to one and all that he cannot become an effective Principal/Headmaster – All his students tend to get the better of him in his movies. First Main Hoon Na then Munnabhai MBBS & now 3 Idiots. He has again done it with ease.

Madhavan and Sharman have under acted and done it amazingly well. Their characters are definitely not the main catch of the script but the end scenes and performances given by both of them, takes the story and those characters to a totally new level.

The story begins with two friends Farhan (Madhavan) and Raju (Sharman) trying to hunt down their old friend Rancho (Aamir) 10 years after they completed their engineering. This journey leads them through many a twist in the midst of which we are given a detailed account of their years at the engineering college. They manage to even gate crash Kareena’s (Aamir’s love interest) marriage in their search.

I would like to divulge the details rather the entire movie but do not want to spoil the fun for those who are yet to see it.

So Watch it and come back impressed by Aamir’s performance coupled with Sharman & Madhavan playing the perfect foil.

My advice: DO NOT miss the first 10 minutes of the movie.

Movie Rating:4/5

To bolo: All isz Wellll……………………….

Regards

Mani S (A.k.a Ananth S) & TD

Measuring Social Media Marketing – This Video below gives a brief preview of techniques to build up on, ideas to concentrate on and tools to definitely not miss out on if you are planning to create a wave of your own into the SNS way….

For complete detailed analysis, feel free to contact us at the email id: admin@techdivine.com

Know your Social Media Quotient (SMQ) with us & avoid the COI (Cost of Inaction) on them.

Measuring Social Media: The Lion’s way!

For Complete analysis & Insight:

Contact & Write to us: admin@techdivine.com

Visit us: www.techdivine.com

Do send us your Comments, queries or Suggestions…. We would love to hear from you!

Thank you

Related Posts:

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Admin

Techdivine Creative Services

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Dear Friends,

Yesterday was the Launch of our much awaited “Exclusive Content Page”

Exclusive Content Page Launch

This page would give access to our:

– Exclusive Merchandise

– Videos

– Updates on Events

– Invite to our Launch parties & events

– First hand sneak preview of all our latest updates and goodies…..

How to Get access to this exclusives page:

It’s simple:

Visit us here:  Exclusive Content Preview

Enter your email address and That’s it, Done!

You will gain access to our Exclusive content even before our Clients get to see it…….

So what are you waiting for… Join in!

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Are you Creative?

Can you think, create & put into words amazing stories, plots and characters

Then be a part of this unique Contest: Write, Design and get a chance to

win Fabulous Prizes

This contest is solely conducted by  TECHDIVINE Creative Services

WIN Fiction Novel selected from Amazon’s

best of 2009 list by

Techdivine Creative Services

Gist of the CONTEST: (Do read through the complete information below for Precise guidelines)

Creative Spills Cafe’ writing Contest – Gist of the contest:

“Think of a Topic of your choice: Write it in the form of a novel / story with plots and characters: Depict it with a design or artwork”

& Send it to us

It’s that simple…

You get a chance to Win Novel, Creative e-kits…..

Come on in: Entry is Free & Winning is BIG

Visit the contest page for Detailed info:

http://techdivine.com/creativespills.html

The Ultimate Creating writing CONTEST is HERE

Creative Spills Cafe' Writing Contest

Full Size Image: http://techdivine.com/creativespills.html

Complete Contest Info:

Techdivine Creative Services is here with its 4^th CONTEST

(Celebrating TD’s 10,000 member registrations at our Blog / Forum & website)

Celebrating TD’s 10,000 member registrations at our Blog / Forum & website, we are very excited to launch the new Creative writing mascot & the contest with us: Creative spills café’ writing contest.

Entry Fee: FREE

Prizes:

1^st Prize:

-         A cool creative writing & graphic tutorial e-suite from Techdivine Creative Services

-         A fiction novel chosen from our top advertiser AMAZON’s fiction list of 2009 from Techdivine Creative Services

2^nd Prize:

-         The complete creative writing & graphic tutorial e-suite from Techdivine Creative Services

Contest Theme, Topic, Registration & Submission guidelines

Contest details:

-          Open to everyone (all ages) – You just need to be creative

-          Contest submission is to be done online at the following email ids (both):

techdivine@gmail.com with cc: to admin@techdivine.com with subject: “Techdivine Creatives Creative spills café writing contest – (Write your full name here with Subject topic or theme name) eg. If your full name is ABC DEF and Topic / Theme is Women’s Rights:

Your email’s subject will read: “Techdivine Creatives Creative spills café writing contest” ABC DEF (Women’s Rights)

-    Contest Starting date: December 4^th, 2009 10:00 hours IST

-          Contest ends on: December 30^th , 2009 23:00 hours IST

-          Winning Entry will be declared on 2^nd January, 2010

-         Last date for Registration for the contest with us: December 8^th 2009 23:00 Hours IST

-          Last date for Submission of final works: Contestants are free to submit their final works anytime and date between 4/12/09 to 30/12/09 23:00 hours IST (The earlier you submit, better are your chances to win)

How to Register for the contest:

Last date for Registration for the contest with us: December 8^th 2009 23:00 Hours IST

Register in our blog, mail us the required info (given below in detail) to our ids: techdivine@gmail.com & cc: admin@techdivine.com

Explained in detail below:

• Visit our blog: http://techdivine.com/tdblog -
• Register with a username at the blog eg.“your username” and password (this will also help you stay updated about the contest and during registration e-mails)
• E- Mail for registration: Contest Register with your full name
• Email Text contents:

Send your blog Username / Your Full name / email address/ website url(if any) with your subject or topic chosen for the contest and the medium used to create the same to both the mail ids: techdivine@gmail.com & cc: admin@techdivine.com

For eg. The Registration email would read:

Subject: CONTEST REGISTER –  ABC DEF

Text of email would read:

“Techdivine Creatives Creative spills café writing contest” Abcdefg / ABC DEF  / abcdefg@domain.com / www.abcd.com /  (Women’s Rights) / Mixed media (2d & 3d art)

Mail us your complete info:(This is to keep track of any copyright content issue & to protect your works as much possible from our end and avoid duplication of entries with us to the extent possible)

Submission details:

-          Submit your final entry at our email ids: techdivine@gmail.com & cc: admin@techdivine.com : on or before 30/12/09 23:00 hours IST (The earlier you submit, better are your chances to win)

Following is only an example:

Email Subject – Final Entry CONTEST – YOUR FULL NAME – YOUR Blog Username

Email Text content: “Techdivine Creatives Creative spills café writing contest” Abcdefg / ABC DEF  / abcdefg@domain.com / www.abcd.com /  (Women’s Rights) / Mixed media (2d & 3d art)

Submit your story in Word document (*.doc) format only and artworks in (.jpeg / jpg) formats only to qualify for the contest. (Total file size of both files cannot exceed 2MB)

Do not post your final contest entry story / entries / artwork in your website or any other website during the contest before the final winning entries are declared from our end. This is to avoid others from duplicating your works which may disqualify you too if two final entries are submitted to us which have same content.

Contest Topic/ Theme / Rules /Guidlines

-          All entries should have both, write ups (Just one story) and creative art (one or more) to qualify for the contest

-          Both, write ups and artwork have to be finally submitted together only to qualify for the contest

-          The style of writing  – There are “No restrictions”: Make it humorous or a fable or a short story or a thriller… anything that you like, No restrictions at all.. Let your creative juices flow

-          Start your story with the following sentence only:  “As I sat at Techdivine Creative studios ‘dream’c lab’ & I kept thinking of an idea that would…….”

-          Story should not exceed 800 words

-          Add as many characters / plots that you want and make it filled with life

-          The story should have a message: A Positive message. So no particular topic is given to contestants, you are free to choose one of your own.

-          Stories that have adult content or speak negatively of any person living or dead or on pass racist remarks or harm religious views will be immediately disqualified.

-          The idea is to give a positive message using creative style and a strong storyline.

-          Each participant can enter one story with one or more creative artworks – based on the storyline or complementing the storyline

-          Artworks can be any still works: “drawings / sketch / paintings/ graphic art /3d / 2d art or cartoon illustrations. (Photographs taken by contestants can also be used if they fit appropriately to the topic in discussion) But should be original, created or designed by the contestant only”

-          Each  participant / entry can have only one submission

-          Each entry can have at the most two participants in one team

-          Entry Fee: FREE

-       Prizes:

• 1^st Prize  – A cool creative writing & graphic tutorial e-suite from Techdivine Creative Services& a fiction book chosen from Amazon’s best of 2009 fiction works from Techdivine Creative Services;
• 2^nd Prize – The complete creative writing & graphic tutorial e-suite from Techdivine Creative Services

-          Copying others works / using copyrights content other than yours deems to disqualify the contestants immediately

-          Judges at Techdivine Creative Services will have the final say on the entries and voting is not open for public discussion. Judges final votes will decide the winning entry and the decisions will not be questioned or discussed any further.

-          The contestants by participating to our any or all of our contests on submitting their entries give complete authority to publish the works with or without the storyline on all or any of the sites of Techdivine or any other sites that we choose fit, without any other approval or prior permission or intimation, from the contestants whatsoever at our discretion during any period of time. We will however put the artists name at all such cases unless deemed inappropriate.

-          We respect the works and originality of the artists and would take complete care to protect the artists name & works wherever and whenever it gets published or displayed form our end.

-          This contest is from Techdivine Creative services only to purely encourage creative skills from varied walks of life from all ages.

Do feel free to mail us in case you have any queries to the above:

techdivine@gmail.com

Please Note: Techdivine Creative services or any of its members will not be held responsible in any manner for the contest entries loss / misuse / duplication elsewhere for any reason whatsoever. From our end we will take complete precautions to safeguard the interest of the entries.

Just for Fun:

SHOLAY in FACEBOOK STYLE

SHOLAY in Facebook Style

Read below for the non graphic FUll version of the same

Thank YOU

This is purely done for Fun. Not intending to hurt / harm.

All content on this site are copyrights of Techdivine Creative Services.