Social Media Marketing

The journey from Social Media to Assured Sales

The journey from social media to assured sales is the one every brand would love to make.  As it not only ensures good business, but also helps brands to establish themselves as “Consumers Choice”.

Of the many aspects that are part of an online marketing campaign, there are few which are the core points that brands need to keep in mind while planning a social media marketing campaign:

Understand the consumer first -  Do your homework, research, analysis and understand the complete demographic and online social behavior of the consumers on:

• “How do they react” to specific tone of messages, words, phrases etc online.
• Each consumer (Industry centric) reacts differently online and offline.
• The idea is to have a very thin line between the two worlds and give the end users a real-time experience with rich content, feel in terms of demos, apps, videos, immediate feedback and responses too.
• In simple terms, it should result into value for connecting with your brand and a wonderful experience at the end for the users.

The consumer of today is well informed and it is to be used as an advantage by brands as their target market today interacts and engages themselves more than ever before.

So the first idea is to understand and connect with the consumer within and then with the end users.

• Don’t sell, but relate to their needs, buying patterns, customize and give them value for being a part of this online social engagement.
• Remember, every user online who speaks about you or “Likes or Mentions” you across social networking platforms, is your very own brand ambassador.
• Recognize them and reward them accordingly.Make room for immediate gratification.
• Look at what brands like Starbucks or Mountain Dew does. They take customers feedback and create products relevant to their needs.

Now comes the part of understanding what they need and the aspect of really making it happen based on organizational support and dealing with roadblocks that are inevitable (Organizational roadblocks – Rigid Policy, guidelines, in-house team support etc). Every effort towards customization for consumer, especially on an online platform, assures the Brands tremendous recognition and feedback via brand promotion and mentions by their consumers and the best part is that, its measurable.

Offer them custom designed services and products. Its wonderful when brands ask customers to design their very own “Combo products / services” It not only keeps them engaged with the brand, but also tells them that you value their opinions and doing your best to deliver.

Today e-commerce companies like Flipkart are doing really well because of many reasons, but few of those mainly owing to the fact that they have a “no-hassle return policy coupled with Cash on delivery” option which gives tremendous trust to consumers buying online today. With that, they also offer daily special offers, deals, low-price and that with great service is bound to make them popular. It shows that they have listened.

Another important aspect is, to not be on, each and every available online platform.

This is a mistake which many brands today make. Being or trying to be everywhere. Be at relevant online platforms. Understand whether your end users use blogs, forms, social networking sites, google searches, web banner ads, emailers, smartphone apps etc and establish your presence across those profiles only. Being across 4-6 such platforms to begin with is more than enough during a period of a six month to one year campaign wherein, you get a better understanding of their comfort levels with engaging online and you can then focus on may be just those 2-3 platforms, where their presence is more and for a longer duration.

Search engine optimization also is an important part of digital marketing today with feeds and comments appearing on searches. But with the pace with which social media monitoring and marketing seem to be growing, its become compulsory to integrate social media campaigns with seo. But make sure, you concentrate on on-page optimization as strong as off-age optimization too.

Customer insights and knowing your company or Brand’s social media quotient (SMQ) is the core of a social media or any digital marketing campaign. It also ensures brand monitoring for both, negative and positive mentions about your brand, product and services. Always remember, if you exist as a brand, someone out there is are already talking about you. Make sure you are a part of that amazing conversation prism.

SEO and Brand monitoring helps you to find the relevant sites when combined with social media influence strategies (SMI). It lets you study in-depth about the relevant sites, have a brief look at the profile of registered users on that site based on connect you have with the users or the apps integrated with the site. You then get to know the influencer(s) too. The idea is to gauge the quality of brand and or keyword related conversations real-time.

No campaign is complete without predetermined target to be achieved in terms of real ROI for the company or brand. Make sure your social media monitoring and brand marketing campaigns have enough strategies and process in it to help you evaluate the return on investment for your campaigns. Remember, good campaigns are those which constantly are improvised with consistent responses and feedback based on the social media quotient analysis and reports of your campaign.

Some power packed tools that always go a long way when used appropriately are:

• Blogs: It’s a powerhouse in terms of social media tool. A great way to engage your users with interesting and relevant information and at the same time, gives them an opportunity to interact with the brand too.
• Forums: Extremely efficient when it comes to users wherein the products need a lot of assistance in terms of support intermittently.
• Facebook: Wherein the end user is right in front of you
• Twitter: Users are consumption hungry and need quick information at jet speed.
• LinkedIn: For Corporate professionals. Connect and grow as a business together

So, what did your brand tell your customer today?

Share with me your views and comments here. Would love to hear from you.

Thanks and have a wonderful connect ahead.

Ananth V

Founder & CEO

Techdivine Creative Services

You can also Connect with me here: On facebook, On LinkedIn & on Twitter

Dear Readers,

Its great to have you all with us here. Thank you for your wonderful support, comments & suggestions across our Online Platforms Blog Forum Facebook Group Facebook New Group Facebook Page Twitter & more

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This week, we are Asking YOU – - – If there is a Topic that You would want us to discuss on this Blog / Write a Post about, Write to us here and if we find it suitable, we will be more than glad to do the same.

Some examples of topics can be as under:

• Branding
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Social Media Marketing: How to Integrate Innovation with Technology, Marketing & Customer insights across platforms – Part 1

There are various stages and resources into integrating the concept of constantly investing into Innovation across creative marketing ideas coupled with new age media into technology tools for implementing,  measuring & monitoring Social Media Marketing campaigns across platforms.

To begin with: Is the fact that industries today need to nourish talent and encourage ‘out-of-the-market’ thinking with “NEW IDEAS”. These need to be welcomed with a fresh outlook. In-depth marketing research needs to follow with reports, analysis and customer insights. You need to then have a platform wherein it has been ‘well-tested’ for optimum results from your end or at least ensure the consultant or agency involved has been a part of actually implementing such campaigns across platforms. Test and compare them with your social media marketing plan. Then comes the core of delivering to the prospect / consumer what is promised. Tracking the results and ensuring your brand reputation with the desired results on a daily basis.

SOCIAL MEDIA MONITORING Phases – Innovation integrated with Marketing & Technology

SMM & SMQ Innovation (CLICK to ENLARGE)

Technology and marketing today integrated with social media marketing campaigns needs a diversified set of tools being brought together in terms of new age media, newer channels and fresh innovative thinking for customer connect and appreciation of product value and services in the long run.

The idea is to be have continuous innovation with cross industry experience.

Earlier, the core was to concentrate only on “industry based target customers”. Today, we have cross industry references for getting recommendation of a particular brand, product or service. The reason being, though the nature of the product or service differs, the approach and responsiveness towards it from the prospects remain same. The new age customer relies equally on peer to peer recommendation in-spite of being from across industries at times. Reason, the experience of humanizing a BRAND has evolved with the idea of not just getting your product across but staying connected in the long term for a scalable market penetration for  justifiable marketing investment.

At the same time, it is clearly noted that successful innovation today brings cross functional skills and innovative ideas to connect across platforms at a much quicker pace irrespective of your industry nature. Collaborative innovation with a common platform integrating across multiple channels for prospects to connect, communicate and reach is the core ingredient for a successful reach with a reduced business age of sales process.

So what are the reasons for diversification of a business across channels and medium today?

How does a CRM fit into the process of adding further value to the new age media?

How does an appropriate technology integration happen with creative marketing innovation?

Discussed further in the Premium Members Section are: Get in-depth insights Here in the Premium Members section:

• Technology enabled marketing research and demographics
• Location based mobile marketing techniques
• SWOT on ideas, innovation and actual implementation
• Brainstorming, redefined – Before and today
• How to Integrate precise innovation and improvise with customer insights & feedback constantly?

<<<”READ MORE……”>>> - PART 2 Continued...HERE

Want to Know more about Premium Membership: CLICK HERE

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Dear Friends,

Our Experience over the years in serving varied industries across Finance,  FMCG, Retail, Government institutions, Banking, Trading & Broking, Educational, Industrial etc have assured our clients of great value addition in terms of newer technologies consultation & guaranteed quality services.

We have served them in both the worlds of creative and management consultancy projects spanning across a plethora of services ranging from Brand monitoring, complete Social Media Marketing campaigns, Product Marketing, Website Design, Blogging services, ROI analysis on online marketing investment, Increasing market penetration, Creative design services for brochure, logo, landing pages, e-mailer designs, viral marketing campaigns etc.

Which is why, we have come up with this Exclusive Online Marketing Campaigns, Best Social Media Marketing Combo Campaign Offers  for “Corporates & Professionals” CLICK HERE

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For any queries, feel free to write to us at:

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Stay connected!

Admin

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

New age Media Advertising

The nature of consumer engagement today is radically changing. Focus on specific program initiatives, pre-defined goal oriented plans and working across media to customize and get integrated reusable and utility based digital and traditional content for the end user (Customers, Audience, Stakeholders etc) is the core today.

Advertising and marketing have grown and matured over the years. The idea has become more than clear that sticking on to traditional media or at the same time, pushing the new age media to ‘purely sell’ is not going to get the marketer even an ounce of value addition or brand equity.

Value addition for the clients can be in terms of higher market penetration, better product positioning, increase in volume sales and volume market growth. The need here is to shift from a pure marketing oriented approach or a selling approach to connecting with the consumer by humanizing your brand with higher quality services and being an active part of today’s powerful communication prism across the globe.

When we talk about the needs today, the consumer has ideas that he is looking forward from his product. Similarly the audiences have expectations from their services to go beyond providing what’s been promised. In such cases, consumers are the main open source to get insights about what the market needs, to touch that common nerve appeal.

So let’s grow beyond simply advertising and marketing to a new world order of conversation prism by focusing across channels based on market, insights and need.

The idea to begin with, in this new age digital content era is to be where your consumer today is.

So keep conversing and stay connected.

Let us know of your views on the same.

Regards

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

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Category Posts under:

Social Media Marketing – Latest:

Social Media Marketing Techniques

Social Media Marketing: Factors influencing online marketing for You!

With the advent of newer media and technology tools, social media marketing is growing in every field and industry.

Why so?

The user is everywhere and the customers are all around. So that is where you need to be there too.

Why has social media marketing today become so prominent and focused on?

It’s simple. When you are a brand (existing) new or old at micro or macro level there are conversations happening online about your product and services in real-time. So the question here simply is, would you rather have your competitor cash in on the conversation or would you yourself like to be a part of the interaction prism and channelize the leads your way?

Moreover, one needs to be clear of few things about social media marketing:

• It is not about social networking websites alone
• It is not about just having a blog or a forum page
• It does not matter if you have a zillion fans only

So what makes the real deal about social media marketing work?

Firstly, one needs to be clear that “People buy from people” and secondly, one needs to clearly understand that you cannot sell to peoplewho are online to stay connected with friends and peers .

So, DO NOT SELL, but instead CONNECT with your customer.

Let them develop the trust in you and be the brand ambassador for you instead. It goes a long way.

So what does a social media quotient measure from a social media marketing campaign?

When you are able to humanize your brand by becoming one in conversation with your target group (which means you need to reach the right target group, even online) you can deliver (giving is the beginning of building a humanized brand to show you care) concrete (be realistic and precise in what is being offered) and credible (earn the trust) easy to consume information, resources and help.

Reaching through forums, blogs and other facebook communities, linkedin groups, twitter platforms and such other relevant to “YOUR PRODUCT/SERVICE” locations will get you to your customer. So make sure you use not too many but at least two or three platforms to spread across and connect.

What can you expect from your social media marketing team?

• Firstly, make sure you assign them the right goals which are on top of your organizational priorities.
• Then make sure your ‘team’ whether in-house or an external agency has the relevant credentials (Professional background and academic excellence) to back up the product and or service online.

Why?

It’s your brand out there. So make sure the one handling it, understands it well enough.

So a good branding experience is essential to nurture the brands and at the same time a wonderful academic credential into the field of marketing research and management ensures your product is not going into the hands of just another “oversized” advertising agency or a “freelancer” trying to prove they are part of the online new age marketing media.

With this also make sure that before the social media marketing campaign is planned, designed and implemented, the team or agency are showing enough ‘types’ of data tracking, brand monitoring and product analysis demographics from their end.

You can ask for a brand analysis or better, their process to plan the campaign for your product in a detailed step by step flow with details of what will be tracked. If the answer is web hits or just ‘members’ to your social networking groups, you know you are not with the right set of team.

What you need here is someone who can assess not only your brand but also your top priority goals which can be anything from building up a powerful presence across online to launching a product across specific platforms and offer it in a realistic and reasonable timeline. It’s your brand, your product in their hands so make sure it is in safe hands.

Should you be investing on any sort of adwords of different CPC (Cost per click) models?

It depends on your budget. To start with, essentially do not invest in tools where control over clicks is not in your hands. For eg. If you have invested even a small sum of Rs.10/- (INR) per click on a keyword and if you have a set of online competitors who might even for the fun of it make possible 1000 garbage clicks (garbage clicks are those which your competitors or other random users click and land on your site a day which is of utterly no use for which you anyway end up paying) in a span of lets say 30 days in the month, you are ending up paying Rs.10,000/- (INR) per month for literally nothing.

So invest rather in resourceful knowledge providing forums, blogs which may be maintained by professionals in the field with credentials and testimonials to vouch for the same. This will not only be economical but also give you an up-start in the field of online brand building in a powerful way for a long term purpose.

Thus, proper exposure to brand and marketing both, professionally and academically, measurable statistics relevant to your industry and product information, with a powerful SEO knowledge presence would make up for a team of social media marketing consultants whether in-house or external.

At least you know, you have invested in the right place for something that’s going to keep you connected and growing both brand wise and presence wise.

How else would you be able to justify your ROI (return on investment).

So make sure you understand completely the factors that go into influencing the social media marketing techniques for measuring your true social media quotient across platforms.

Right opportunity, technological resource, brand monitoring, reaching the right target, positioning your brand the correct way, optimizing the utility factor of these power packed online marketing tools as a business function with set of pre defined goals and timelines ensures social media marketing for you as not a fashionable fad but a resource that you cannot afford to ignore.

Stay Connected. Give us your views at socialmedia@techdivine.com

You can tweet with us here @techdivine

Regards

Ananth V

Techdivine Creative Services

Connect with me:

@Ananthv9 on Twitter

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