Social Media Marketing

More Caffeine to keep you fresh and going!

That’s right, the search engine guru, Google, recently announced the new web indexing system called Caffeine.

Caffeine

How does it compare with the old system?

The core difference is:

The old indexing had layers of search indexing that were updated at regular intervals and were not real-time.

With Caffeine the indexing not only is continuous but even includes real time searches happening across platforms like twitter and more.

As quoted on Google Blog: “Every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.”

The core of the indexing feature has only gotten stronger with more power packed search results but also tremendously fast in terms of real – time search capabilities.

For eg. We tested it and searched for two terms.

One something that is a new age keyword, that is fresh and is on the most discussed terms on the globe today and the other which is a legendary word since decades and has been existing since long wherein we wanted to test the most relevant and newest updates on both of them.

The 2 words were “Social media quotient” and “Elvis Presley” and the results were amazing.

Not only does the new google search give a massively larger chunk of results than before, but it also gives blog posts, video, forums, images discussed about both the topics in the last 1 – 5 hours with accurate timeline which is amazing.

With newer and more improvements being done on the Google Caffeine, we can only expect the real-time search to come down from an “discussed in the last 1 hour” to “discussed seconds before”.

Gist of Google Caffeine:

• Powerful indexing features giving us more search results across the web than before
• High on SEO & keywords
• Real time search with twitter results etc
• Power packed searched whether it’s a news story, a blog or a forum post

No wonder the new google caffeine is making powerful binging sounds everywhere.

Keep searching!

Thank You.

Admin

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Blogs replace Magazines with Social Media Marketing

connect online

That would be a powerfully misquoted statement, especially in today’s “give them all” technology served new age media world.

I recently read somewhere of the statement above and was utterly confused. Today the digital age and new media are here to work collaboratively and give every consumer what they are looking out for.

Let us look at two scenarios based on a B2B and B2C with a practical approach and perspective.

A top class executive from a big corporation today will prefer to go through the sites online probably during his lunch break of which he might have allotted his daily ‘surfing’ time to be not more than 5-10 minutes which too is on the higher side. Having worked at different levels of marketing & product departments with Directors, Presidents and departmental heads of MNC’s and corporate biggies, this is the one thing that I am extremely sure about. Here too their rigid schedule is made up of email alerts added to their daily dose of reading related to their industry and market so that they do not spend time searching online. Their schedule revolves around a set time every single day. Time is everything. Today we find them working while traveling to and fro from work in their automobiles. Yet, we find the subscription to corporate & industry based magazines being the highest from their group.

Why? Because underestimating the power of print is pure ignorance of the true power of real connect and reach.

Now looking at the second scenario & coming back to the daily consumer by shifting away from the corporate board room. The average consumer today feels comfortable looking at a print magazine at his time of leisure. As a matter of fact, we tend to ignore any ad based pop-up and flashy banners that ‘surf-up’ during our browsing time. Another point to look and give a deep thought is the power of the print media even today especially in third world and developing countries.

The chances of an average consumer looking at a print ad in a magazine and then browsing about it online are much higher than vice versa.

Why?

The age of technology & new media have also pushed across boundaries of providing one with massive information across industries. Today, I spend on an average reading about nine to ten thousand (10,000) pages of content and news information every single week across media’s. Still there is so much updating needed.

With all of these factors, the right way to reach a consumer today, be it a B2B or a B2C consumer is by blending in the traditional media with the new age technology and providing both to the consumer. A magazine today has much stronger power in communicating a message than a blog to an average household as it reaches and is delivered in hard copy in their hands. It adds up a trust about the company, about the team of professionals associated with the organization and gives one a form of assurance about the organization being real and not just another virtual company with a work from home concept who would be handling your brand or product.

The idea to cater to both the scenarios today would be to add a healthy amount of resourceful information in your magazine for local demographic distribution and use the power of online media for a much larger field zone with more content and resources.

As a generation gifted with the power of speed & timely information it is our core duty to today combine all that we can and leverage it to fulfill the needs of the advertiser and at the same time serve as a catalyst who not only evangelizes a brand but also caters to the consumer’s needs.

Blog rules, sites dominate, social networking is growing massively, but the power of a media tool works best when you have both the traditional media and the new age technology combined as one.

Make sure when you hand over your product or brand to any agency that they are not just another technically sound organization promising a higher seo for website and analysis, but understand the market, consumers and have a powerful presence too in the web today. Make sure to know if they themselves practice what they preach and if they do, they would have a much better chance to deliver than anyone else.

Go local, get global and stay connected. But most importantly make sure that in the race to reach a client across seas we do not miss out on a prospect next door who needs the same set of services too.

Go BRAND Yourself!

Give us your views on the same. We would love to hear from you.

Connect with us here:

Twitter: @techdivine

Facebook Group: TD Studios:Social Media Marketing Services Group

Write to us:   socialmedia@techdivine.com

Ananth V

Techdivine Creative Services

Social Media, Design Services, Your SMQ & Creative Writing

A Very Special & Unique Offer For our TD Studios: Social Media Marketing Group Members: On Facebook

That’s right!

TD Studios:Social Media Marketing Group

We are offering a splendid way of Promoting yourself & your business with us here on our TD Forum. But this offer is only for our Group Members. Now “How to” get yourself / Your profile or Your Business marketed from our forum: Details Given below:

1.  Log into : TD Forum:Free Discussion Group & Join in with the same name as Your Facebook TD Studios Group Member Name

2. Join the Group if not already joined & then ( TD Studios Group ) & then Mention your Group Member Name & Profile Url here:

To our Email: socialmedia@techdivine.com for us to add you as a member in the FORUM – This step is the most important as we need to verify your name with our Member group name and then add You into the Forum (Our Forum registrations are moderated)

What we will do:

1. We will verify your Facebook Group name and your id on TDForum with us.

2. Confirm the username and add it to forum here

3. Share your profile business information “if you would want us to on The forum here” to help you advertise and promote to more members

Forum Link where we will Promote about You and talk about it to our other members:

TD Forum: Social Media Marketing

And also List this Link on our Facebook Group, Blog and Techdivine Creative Services Page too to share and discuss your products with us… help you reach a larger audience!

So what are you waiting for…..

Join Here TD FB Group, register Here TD Forum & Grow!

Connect with our members too….

Happy connecting and Socializing with us!

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Things to know about this new Media, before you plan and calculate your social media quotient for your social media marketing campaign?

Social Media:What You need to know?

Social Media Marketing is connecting with the consumer at every level possible through online channels across multiple platforms. The idea is to use the power of this tool to capture “More than just Metrics” and to Humanize Your Brand. Every aspect of Social Media Marketing is clearly measurable and can be customized to suit organizational goals and requirements. It gives us the power of customer insights coupled with latest in technology and media tools for in-depth analysis and market research.

What you need to know about social media quotient and social media marketing before you implement it for your brand, product or services?

Firstly you need to ask whether this medium is for your Brand and if yes, how much of demographics and market penetration it can help you achieve.

Then, you need to focus on the following:

• How important is it for my brand?  - Measuring the ROI for Brand metrics
• Who am I planning to target? – Is there a science behind social media marketing?
• Who is targeting me already? – As in, do I only need to join in the conversation.
• My current Social Media Quotient
• Is there a value addition to my CRM and my other brand evangelist’s
• My planned social media quotient on a time-line
• If I need to focus on my goals, what are my priorities and how are they ranked?

Measuring Brand

Next, what you need to verify are:

• The organization or agency to whom I am planning to handover my brand conversations:
• How savvy are they really and are they practicing what they preach for their own brand?
• Are they present on multiple channels like on a Social Media Facebook page, Social Media Facebook Product Group, Social Media Twitter conversation prism, Social Media blogging service, social bookmarking tools like reditt, etc. and if yes, what is their level of conversation and quality of interaction. Ask them to present their own brief statistics in front of you for the above.
• What are the statistical tools they are using? You don’t need to know what they track as every SMM campaign is customized to suit your requirements and goals, but you need to know the power of the tool they have invested in.

Your Social Media Agency

Once you have an idea for the above, plan to connect at a higher level with your agency:

Join in their conversations across their Blog, Micro-blog, Social networking site, Forum, etc.

Ask them to give you a step by step process on “How to plan, design, implement, monitor and improvise” on the social media campaigns?

What is the core as for integrating the current creatives, PR, traditional methods used already, IP’s of the organization with the new media campaigns?

What channels, medium and process will suit your style the best?

Online marketing analysis

There is so much more conversation happening, if you would like to join in, tweet with us @techdivine or join our TD Studios Facebook group social media marketing services here & share your views with us at: socialmedia@techdivine.com

Regards

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ, Creative Writing

——

Related Posts:

Social Media: Is it B2B

Social Media: The role of a CRM

Social Media: Brand Measuring

Dear Friends,

We have 2 great news:

Firstly, the new Beta Version website of Techdivine is Live: Lighter, faster and greater connect

Secondly, the most awaited Social Media Marketing Magazine, “Your SMQ – Social Media Quotient” is finally here.

Techdivine Creative Services

New Beta Version Website: http://www.techdivine.com

Your SMQ Magazine: Free Download: Your SMQ – Social Media Quotient, the most awaited Social Media Marketing magazine is finally here for Free Download.

http://techdivine.com/freesocialmedia.html

Over 1,500 hard print copies distributed across Corporate’s globally in the last 15 days with splendid responses so far.

The first free online version is now available to all our members across platforms (Facebook, Orkut, Forum, Blog, Website, Microblog sites etc….)

Your SMQ - Social Media Quotient: Download Your Free Copy

Core Contents of the Magazine:

• Social Media Marketing: More than Metrics: Humanize Your Brand
• Social Media Quotient: Where are you?
• What did your Brand tell your customer today? Find out ……
• Marketing: From wall to wall
• TechNoLogic to TechKnowLogic: Microsoft MS Office Powerpoint 2007 tips for Pro’s
• Kindle all the way: Amazon’s Kindle Features
• GTA: Chinatown Wars: Game Review

• Industry News:

1. Business & Finance
2. Trending Topics
3. Pulse Score rating
4. Sports
5. Entertainment
6. Art
7. Books
8. Social Media

Stay Updated with Us

Give us your views about the new Beta Version site here:

views@techdivine.com

Let us know of your queries, comments & suggestions on Your SMQ mag here:

socialmedia@techdivine.com

The magazine reaches across 30,000 of our members globally…… Interested in advertising in the magazine with us: Write to us Here:

advmag@techdivine.com

Happy connecting!

Admin

Techdivine Creative Services

admin@techdivine.com

Dear Friends,

Meet the Social Guru in his Various avatars.

Exchange views with him on Brand analysis, marketing research, brand tracking, advertising & media industry updates and more….

The much awaited YOUR SMQ -  Social Media Quotient ™ magazine is to be launched on 15/4/2010:

Register here for: FREE COPY

Social Guru Avatar1 HERE

Social Guru Avatar Coming soon:Social Media Marketing: Your SMQ

Also, Join in at our Facebook Group for FREE Updates on Social Media Marketing: Your very own Social Guru…

TD Studios Group: Social Media Marketing Services – Join in here

………………………………………………………………………………………………………………………….

Visit us below (Your SMQ – Social Media Quotient ™ )

Your SMQ - Social Media Quotient

FarmVille (FV) is a real-time farm simulation  game developed by Zynga, available as an application on the social networking website Facebook and through their own Zynga Farmville Website.

Farmville today has over 80 million users worldwide and the number is only increasing.

Zynga has created a game larger than life, an idea cloned from Slashkey‘s very own Farm Town. But today, FV has surpassed every other possible game across the globe on such a wide platform. The magic is the amazingly enormous regular updates in the form of holiday related celebrations, applications, freebies, gifts, social gifts and so much more.

Gameplay:
Create a Farmer (Male / Female) Avatar: Use the default 6 plots of land and start your farming.

As the game grows, your level grow, you get to buy more stuff for your farm from the MARKET like, seeds, animals, decorations,trees, buildings, expand farm etc. and earn Higher Experience points (XP) with more harvesting and plowing and increase your FV coins or cash through more levels. One can even buy actual FV cash from Zynga by paying through online funds transfer.

With more levels, more market purchases, visiting others and helping others farms, achieving more ribbons etc. the game goes on and on with levels around 70+

Farmville Harvest

Today Farmville is undoubtedly one of the most popular games in the world wherein Microsoft‘s MSN games has also launched FV to it’s website where users can login using their FB connect.

Happy Farming.The power of social gaming is here!

Farmville from Zynga

FV fans are welcome to post their FV pictures and comments with us here.

Cheers!

GamerMax

—

Related Fun Sites:

About Team Zynga

Play Free Online Games Here

Share your Farmville Fan Photos with us here

FV Forum free for all (Not Official – Just for Fans)

Dear Friends, Firstly thank you all very much for all your support and in helping us touch base of over 20,000 members across our varied platforms.

Today our esteemed clients from across sectors of Banking, Finance, Infrastructure, Educational Institutions, Trading, Creative agencies etc. and their support and responses to our various posts and industry search reports, media analysis, social connect statistics, brand presence analysis and user interaction tracking methodologies, online marketing space connect, viral campaigns etc. has led us to enhance our existing portfolio of marketing and creative services further.

That brings us to the launch of another Brand under our Online marketing services venture, the launch of:

(The actual Official Logo will be launched only in the third week of Feb 2010)

Your SMQ Social Media Quotient (Logo launch in 3rd week of Feb 2010)

Your SMQ™ – Social Media Quotient for tracking the social connect, enhancing corporate reach and generating much needed impact from the Online marketing campaigns across varied industries for different products and services.

So, Welcome to the Launch of our new Brand Your SMQ (Social Media Quotient)™

The Logo of Your SMQ will be unveiled in the third week of February 2010 at our Mumbai office.

Your SMQ Social Media Quotient would not only discuss on Social Media analysis, Social Media quotient, Online marketing, viral campaigns, brand analysis but also would give value adds and updates on technology and industry news on marketing, technology and branding while adding a stronger brand reach and recall for our existing clients across industries.

We would like to sincerely thank all our members for their increasing support and we assure excellent innovative services and lots of such value add on Social Media Marketing, Design Services and Creative Writing in the coming years.

For more information on what (Your SMQ – Social Media Quotient)™ would offer, keep watching this space for the dates and the official logo Launch in our Mumbai office.

Regards

Ananth V

Product Consultant

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

Feel free to write to us at: admin@techdivine.com or you can write to me directly to know more of the Brand Launch at ananthv@techdivine.com

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Social Media Marketing – Power unleashed

SMM from root level

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