Social Media Marketing

The Dell XCD28, that’s right, I grabbed one of the very few firsts from Dell’s new Android phone in Mumbai, India this week. Priced at approximately Rs.10,500/- the light on wallet and easy to use and handle Android phone comes with a lovely 2.8 inch QVGA screen with some useful pre-loaded applications.

DELL XCD28

Looks simple and is very easy to use. One of the cool features is its multiple screens that you can configure on with different apps for you and pace it accordingly for you to use while on the go.

Android Apps with Geo Location (click)

• So you can have an empty screen with just your chat of google talk & on the second all your quick office apps (that’s right you have an Office reader too  – You have the free reader with buy the premium / full version for word, powerpoint, exel etc) and as for the third screen, I am sure you will put it to good use.

• This entry – level phone powered with the awesome Android 2.1 OS, has a 3.2 megapixel digital camera and a lots of free and paid applications available at your fingertips thanks to the magic called android.

The Dell XCD28 comes in only black model for now and it also offers full internet browsing, a media player supporting multiple formats for videos, music and photos and features such as geo – tagging and location based applications.

We have so far tested it with Foursquare, Google Maps, Twitter, Facebook Gowalla and it seems to be working fine with a few tweaks needed to begin with while setting it up.  (Connect with Us on the Links)

Its not easy to configure the GPRS and rest of the stuff with your carriers in India who seemed to be poor on brand know-how but with the team at Dell known for their customer response time, it becomes a much easy task. Would quote a special thanks to Mohan D (Dell Consumer Team) &  Pramesh G (Dell Consumer Sales) for helping us with our queries too.

Screen Login Security Personalized

Core Features: Specifications of Dell XCD28 (Black)

• Android V2.1(Eclair)
• 600Mhz ARM Processor
• 3.2MP Camera
• 3G Support
• Dimensions:  102 x 55 x 14.5 mm
• Weight:  100g
• Display :  QVGA
• Resolution:  320 x 240
• Color:  262K
• Size:  2.8 inches
• Camera   3.2MP, Auto-focus
• Video Recording:  Yes
• Games:  Yes (downloadable)
• Browser:  Yes
• Messaging:  SMS, MMS, Email
• Warranty
• 1 Year Dell India warranty for the phone and 6 months warranty for accessories
• Audio & Video
• Music Player:  Yes
• Speaker:  Yes
• Video Player:  Yes
• Data & Connectivity
• GPRS:  Yes
• EDGE:  Yes
• 3G:  Yes
• Wlan:  Yes
• Bluetooth:  V2.1 with EDR
• USB:  Micro-USB
• Input Touch Screen:  TFT resistive touch screen
• Platform OS:  Android v2.1
• CPU:  ARM11 600Mhz
• Operating Frequency:  GSM 850/900/1800/1900 Mhz; UMTS 2100 Mhz
• Java:  Yes
• GSM/CDMA/Dual Sim/Triple Sim:  GSM
• Memory Internal Memory:  200 MB User memory, 512M Flash, 256M RAM Cards Slot:  MicroSD (expandable upto 16GB)   Comes pre-loaded with a 2GB card

With rest of the usual features that you would expect from a user friendly app ready android phone today.

Other Special Features

• The Unlock functioning of the phone is just like your iphone with a tab lock on top of the phone with a special “personal locking” available that’s responds and unlocks to your touch on screen making it secure to use. (As image attachedabove – Screen Login Security Persoanlized)

• Rest, Android OS for it does the magic. The apps move and function smoothly as your DELL XCD28 stylus or fingers use the various functions including watching your favorite video on youtube or tweeting up, while on the go.

• Configuring multiple emails, location based checking-in and the availability of applications for facebook, twitter, foursquare, gowalla was never more easier.

All in all, a wonderful entry phone to use from Dell.

My only query is, are we getting a free upgrade to Froyo soon, Dell are you listening…….

Have a wonderful connect ahead!

Regards

Ananth V

Techdivine Creative Services

“Social Media Monitoring , Geo Location Based Target Marketing Services – Check our SPECIAL CORPORATE Online Marketing OFFERS HERE”

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FREE SEO Submission from Us for YOU this Weekend – Happy Social Connect!

Dear Friends,

Thanks to Your Wonderful Support, we have reached across industries in India, US, Spain & UAE through our various platform Groups online at Facebook – Group: TD Studios Social Media Marketing Services Group (Connect with us Here), Facebook – Member Page: Techdivine Creative Services (Join Us here), Techdivine on Twitter , Techdivine on Foursquare, Techdivine on DIGG & many others too.

As a Thank You for Your continuous support with us, we would like to share a very special OFFER for FREE with You for Your Website / Blog.

That’s right:

We are Offering FREE SEO Value add for Your Website / Blog Only for this Weekend from Us. Want to know how easy it is to Grab and have this FREE SEO VALUE ADD OFFER from a professional agency & get their specialized service for FREE for YOU Exclusively. Check out the Poster Below:

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WHAT YOU NEED TO DO:

Make Sure You TWEET Us with the TEXT As it Is given in the Poster & below: That’s it! Text to tweet given below:

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So, What are you waiting for!

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You can tweet this as many times this weekend ~ Limited Time OFFER till 14th November 2010!

Happy SEO!

Regards

Social Media Team

Techdivine Creative Services

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Social Media Marketing: How to Integrate Innovation with Technology, Marketing & Customer insights across platforms – Part 1

There are various stages and resources into integrating the concept of constantly investing into Innovation across creative marketing ideas coupled with new age media into technology tools for implementing,  measuring & monitoring Social Media Marketing campaigns across platforms.

To begin with: Is the fact that industries today need to nourish talent and encourage ‘out-of-the-market’ thinking with “NEW IDEAS”. These need to be welcomed with a fresh outlook. In-depth marketing research needs to follow with reports, analysis and customer insights. You need to then have a platform wherein it has been ‘well-tested’ for optimum results from your end or at least ensure the consultant or agency involved has been a part of actually implementing such campaigns across platforms. Test and compare them with your social media marketing plan. Then comes the core of delivering to the prospect / consumer what is promised. Tracking the results and ensuring your brand reputation with the desired results on a daily basis.

SOCIAL MEDIA MONITORING Phases – Innovation integrated with Marketing & Technology

SMM & SMQ Innovation (CLICK to ENLARGE)

Technology and marketing today integrated with social media marketing campaigns needs a diversified set of tools being brought together in terms of new age media, newer channels and fresh innovative thinking for customer connect and appreciation of product value and services in the long run.

The idea is to be have continuous innovation with cross industry experience.

Earlier, the core was to concentrate only on “industry based target customers”. Today, we have cross industry references for getting recommendation of a particular brand, product or service. The reason being, though the nature of the product or service differs, the approach and responsiveness towards it from the prospects remain same. The new age customer relies equally on peer to peer recommendation in-spite of being from across industries at times. Reason, the experience of humanizing a BRAND has evolved with the idea of not just getting your product across but staying connected in the long term for a scalable market penetration for  justifiable marketing investment.

At the same time, it is clearly noted that successful innovation today brings cross functional skills and innovative ideas to connect across platforms at a much quicker pace irrespective of your industry nature. Collaborative innovation with a common platform integrating across multiple channels for prospects to connect, communicate and reach is the core ingredient for a successful reach with a reduced business age of sales process.

So what are the reasons for diversification of a business across channels and medium today?

How does a CRM fit into the process of adding further value to the new age media?

How does an appropriate technology integration happen with creative marketing innovation?

Discussed further in the Premium Members Section are: Get in-depth insights Here in the Premium Members section:

• Technology enabled marketing research and demographics
• Location based mobile marketing techniques
• SWOT on ideas, innovation and actual implementation
• Brainstorming, redefined – Before and today
• How to Integrate precise innovation and improvise with customer insights & feedback constantly?

<<<”READ MORE……”>>> - PART 2 Continued...HERE

Want to Know more about Premium Membership: CLICK HERE

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Social Media Quotient: Most Common: Measuring the ‘ROI’ Queries

Social Media Quotient – Latest Update Details below:

Social Media Quotient  – Your SMQ™

DOWNLOAD A FREE COPY OF What is YOUR SMQ – SOCIAL MEDIA QUOTIENT Here

Social Media Quotient

What is Social Media Quotient – Know more information here

Social Media Marketing Services and Social Media Quotient go hand in hand with each of our Online Marketing Services campaign.

Read Few of Our Testimonials on Our Services / SMM / Social Media Marketing Campaigns / Your SMQ – Social Media Quotient here

Your SMQ – Social Media Quotient Event details: Few Logo Launch Pictures

Read PRESS release info – Expressions & Your SMQ – Social Media Quotient -  Here

For Social Media Marketing Glossary – Click Here – Updated Regularly

Social Media Quotient, Your SMQ, Social Media Marketing Services, Online Marketing Services, Free Tips, Resources, Guides & Updates & other Articles – Stay Updated Here

More updates on Social Media Quotient to follow soon….

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DOWNLOAD Our First Issue of SOCIAL MEDIA QUOTIENT Services – Free Marketing Magazine Copy here: Your SMQ – Social Media Quotient

Once You Download the Above File, You will be prompted for a Password: Just Drop in a Line to us with the following Subject “Password SocialMediaQuotient” at this email id: socialmedia@techdivine.com  with your Username & email id registered with our blog.

Stay Connected!

Admin

Techdivine Creative Services

Why do you need a personalized background (BG) for your Twitter Profile?

Personal branding is the key term here.

Let us look into the “WHY TO” for creating your own personal twitter background.

In our earlier article, Twitter, the power of Micro-blogging we have given few tips, tools, guides, how to use, free twitter background creating applications etc – Power Of Twitter article Link Here

Here are a couple reasons for why you might want to build your own BG for twitter:

WHY Twitter BG

Your Twitter BG should be created keeping in mind the above 4 categories:

BRAND – What does your Brand speak of

PRODUCT – Core Products Mentioned

AUDIENCE – Target Audience expectation

MESSAGE – What you intend to Tell them

Who needs to create a personalized twitter background profile?

Corporates, Professionals, Freelancers, Marketing Consultants, Freelance consultants, Artist, or anyone who needs to reach out to a target audience with a clear message, a personalized background helps you tell people who you are and what are you here for.

It also helps you to create a one pager profile including your core services, your skills, interests, website/blog & other details with your contact information for others to reach you directly.

For eg.

Take a look at our Customized Twitter Background, simple, nothing too flashy but yet creative and connecting with the user out there. We needed to keep in mind that:

1. We are a creative advertising & marketing agency with core services

2. Offering across multiple platforms.

3. We needed to portray ourselves as we really are, corporate yet creative and in sync with the latest in technology out there to help our clients achieve the best outcomes / goals.

@Techdivine

Make sure in the process of creating a customized creative twitter background, you do not forget who you really are and what is the message that you would like to give your user.

Guide to creating your own Twitter Background:

Size requirements: There are mainly two things you need to be sure of:

1. File size needs to be less than 800 Kb
2. Your Background image should fit into most screen resolutions (To be safe: Create an image higher than 1024 X 768 Pixels)

Next, the actual dimensions. This is important because improperly-sized images can be covered up by your Twitter profile or can start to tile, which often leads to an undesired effect. In most circumstances, you want your background to be large enough not to tile. To achieve this, the total image size should be around 1600px wide by 1200px tall. This encompasses almost all screen resolutions. The dpi can be kept at a little higher resolution of around 90 here for a high quality image.

Dimensions of Margins:

Right Side & Left Side: Maximum 240 Px width and Max 500 Px height

This is so as to keep in mind that the middle area of the twitter content does not majorly overlap the background image at most of the resolutions. Keep in mind that a computer with a low resolution of 800 X 600 Px will see only part of the images and not the whole picture / background image. So make sure, the text content in the design is always closer to the margin area and smaller in width size.

Creating a customized Twitter Page:

Use a background image that is free from copyrights or create your own using photoshop or such other image editing software.

How to plan a twitter background for your Personal Brand?

What we considered when we planned our Twitter BG:

What our Twitter BG means:

The core is the Coffee cup on top middle with the letters TD on top of the foam distinct denoting identity clearly visible across any platform and medium.

Techdivine Mark

The coffee mark denotes the core efforts and hours of inputs of a creative artist.

Dedicated Hours

The white badge denotes our flagship product which is social media marketing services.

social media services

The wood and pencil in the scene stand for traditional values, integrity, strength and ethics whereas the edge of the laptop denotes fresh ideas with the best that technology has to offer.

Strong Values

Monitoring tools

Finally on the left side our contact information with few of our core connecting platforms including Blog, SNS, site and our core products and services.

Social media connect

Just like we had planned above on how we needed to present ourselves to our friends, colleagues, peers etc via our twitter BG page, the first thing you need to do is create a simple storyboard of what you need to tell your audience. Once you are clear with that, start with the background of your design.

Step 1: Creating a Background – Select the right background that suits your theme, message and style.

Step 2: Select few Props for your page like Books, carts, chocolates, graphs, fabric etc depending on what is your core product and service.

Step 3: Make sure the Contact details furnished by you are accurate and not too complex for the reader to understand. Remember, the average surfer would spend not more than 15 – 30 secs on your page unless you have something very exciting and bang on target. So make sure the textual content is not too much, but has the right links and contact sources.

Step 4: Your Logo, icons for the pages should again be in sync with the theme you have selected.

Step 5: Once your image is ready, go to sign in to your twitter account, and follow the steps given below:

customize twitter

Done!

One very easy to use and yet wonderful site for creating your own twitter BG’s in seconds below:

http://www.freetwitterdesigner.com

Feel free to share your own creative designs for Twitter profiles too here with us.

Happy customized tweeting!

How to Create Bubble Animation Using Adobe

Till now we have seen tutorials for still images, in this tutorial we will learn how to animate in Photoshop.

Take a water glass image (free from copyrights) from the internet or download this image I am using.

CLICK On images to Enlarge

Fig1

Fig1 Empty Glass

Now with the help of pen tool or polygon lasso tool, which ever you are comfortable with, make the selection of the water area of the glass as in Fig2

Fig 2

Take a new layer and select gradient tool and select the settings as shown.

Fig3

Fig 3.

Now fill the selection dragging from top to the bottom and then change the blending mode to linear burn. We are creating Liquid in the Glass with Bubbles.
Fig4

Fig 4.

Now create a new layer and with the elliptical marquee tool make the following selections. These are to draw and create bubble shapes in the liquid.

Fig5

Fig 5.

Now fill this selection with a very light shade of red, for example this color code #fff2f2.

Go to the blending option and change the following settings
Fig6

Fig 6.

Now change the blending mode of this layer to overlay
Your image now should look like this.
Fig7

Fig 7.

Now duplicate the bubble layer and increase its size using transform tool.
Fig8

Fig 8.

Now go to menu Window>Animation and then make 4 duplicate frames. In case your Adobe Photoshop version does not have this option (It will surely have) you can use these layer images in Adobe Imageready too and follow the steps ahead.

Fig9

Fig 9.

Now select frame1 and hide the duplicated bubble layer.
Fig10

Fig 10.

Now select Frame2 and hide the original bubble layer

Fig11

Fig11.

Now select Fram3 and show all layers
Fig12

Fig 12.

Now adjust the bubble layers like We have done it here.

Fig13

Fig 13.

Now select Frame4 and hide duplicated bubble layer

Fig14

Fig 14.

Again adjust the position of your bubble layer.

Fig15

Fig 15.

Now select Frame5 and show all the layers

Now change the duration timing for the frames.

Click on the frames where there is down arrow and select 0.5second for Frames 1 to 4 and for Frame 5 select 1second.

Fig16

Fig 16.

Now go to menu File>Save for Web & Devices and then save the file without any changes. Always create a backup of whatever work you do (Just In Case)

Create Whatever Shape You would want the Bubbles to form. Our Bubbles form the Shape “TD” for Techdivine, Of course!

Bubble Effect

Creating Techdivine Bubble Effect

CLICK ON THE IMAGE ABOVE. Let It Load completely and see the Bubbles getting animated in TD Shape!

Hope You enjoyed the tutorial.

Share your comments and views with us.

Have Fun!

Techdivine Creative Services

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