Social Media Marketing

Top Online (Technology & Marketing ) Updates for 2010:

Techdivine Creative Services

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)

Power Tools of Social Media

Social Media Marketing

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services have seen a fabulous response owing to the measurable rate of returns, process of marketing brand & monitoring them at the same time with great control and making the most needed aspect of online media space possible ie.

Connecting with the user & engaging them to interact with the brand.

Social Media Marketing made possible the entry of Social Media Quotient as a power packed marketing research and management tool for Brands & Organizations today for the Company Board & Management to take this tool more seriously than ever. The power of blogs using applications like WordPress has been wonderful for brands using the platform with the right set of technique and skills too.

Why:

Simple reasons: Its more measurable than your regular emailer campaigns, web banner ads, online reviews & a routine ad words campaign as it brings together all those metrics to measure consumer interaction, customer feedback & insights and gives you the ability to constantly improvise at a very affordable online marketing campaign cost.

Most importantly, customized social media marketing campaigns today make it possible to deliver realistic goals to clients for their brand, products and services and at the same time blend in traditional media with new age media tools across various platforms.

Massive developments in 2010:

Mobile Integrated Social Media Marketing

Social Media Marketing & Monitoring tools gifted the power to combine traditional media with new power tools for online marketing research and management and at the same time gave the power to combine mobile integrated social media marketing campaigns to further leverage the power of todays growing mobile internet users across platforms.

Android Powering Technology today Socially

Also the impact of Android based applications into the mobile space made it a fun experience for users to leverage the connect and for the Organizations, more reasons to make their presence online much more powerful and essential.

Power of Blogs with wonderful plugins from WordPress related application websites made using Blogs more than just a place to voice out opinions but also to get wonderful and sincere customer feedback and loyal readers for life for brands leveraging the power of rich content with them through this medium.

With more and more applications from mobile related tools like from the iPhone, Blackberry, Amazons Kindle, iPad & Android going SOCIAL the availability of these online marketing tools is only going to see massive boost in the year 2011.

How to Leverage:

Humanize Your Brand

Connect with Your consumers by Humanizing your brand. Social Media Marketing is a well planned process that can be customized across industries to also adapt to cross cultural environments across countries if well planned, designed, implemented and measured. So its very important to use the right set of tools to not only increase market penetration but also to monitor and safeguard your brand online constantly and improvise for best results.

Brand Monitoring

Brand You Monitoring

This has been one of the most important part of a Social Media Marketing campaign this year as the more one talks about your brand, care needs to be taken with the quality of conversations too. Its always better to have a 1,000 loyal quality followers than a million discussing or posting content that is harmful for your brand in the long run if left uncontrolled as part of the online conversations.

So make sure you have powerful ways to leverage your Online CRM to converse with your brand and customer connect across multiple platforms with great quality and damage control.

Creative Design styles

The year 2010 saw a very unique side of design styles appreciated by consumers. The stress from Brands and customers online this year was much less on “just design” and much higher on usability and ease of sharing content using that design style. For eg. HTML emerged victorious compared to any other web design application and platforms for the ease to leverage powerful SEO campaigns and flexibility to connect much larger suite of applications as part of the web design and style process. The year 2011 would be thus much largely about:

Layout style: Simple and user friendly

Design style: In tune with Users needs to share content easily

Design technique: Users seem to be much less demanding in terms of core design as before and seem to be stressing originality in layouts with simplicity to converse in todays online marketing conversation prism. So the design technique has to be definitely the one in 2011 that can let each user be a real-time Brand Ambassador for any product, services or Organization and at the same time be rewarded in a way or the other. (For some FREE Tutorials & Step by Step Guide for creating Creatives using Adobe Photoshop – Connect here)

• Free Marketing Tools from GOOGLE that every developer, designer should be aware of today: Here is a link to the set of power packed marketing tools from Google that’s free and is a must for integration across as part of your Social Media Marketing & Brand Monitoring campaigns.

google

IMPORTANT Guides & Tips for a Powerful Connect across Industries Online Using the Power of Social Media:

Simple Ideas, Guides to do more with Your Brand today:

FOR:

• Retail Industry:

Fashion, style statement, pictures, latest trends & designs, users votes on new arrivals, customer feedback and Brand mentions about your line of design accessories: If all of these make sense to you as a Retail brand then what you need are simple engaging conversations customized & controlled as part of creative marketing ideas for your online customer today.

• Banking Industry:

More than a conversation online, more than a social media influence, what you need is a control of your brand mentions negative influences about your services, industry and products from your customers grieving & irate online. They can make or break your brand as we are talking about Your products and services that are directly dealing with your customers hard earned money. So make sure you have a strong Social Media connect online and at the same time have conversations that can “generate”  comments and interactions from your customers especially in case of new product launches for Small and medium scale business, Youth and the high investing clients. You need your Social Media campaigns to reach beyond your average conversations and metrics to be completely planned and customized to meet your needs across various demographics and it needs to be well executed too.

• Hospitality Industry:

That’s a rush, literally. The fast paced hospitality industry has customers across every possible age group and its never too late to get someone love your cuisine irrespective of your culture, history and style of food. All people need are flavors with a great dining experience that takes them away from their homes for that hour or so. The experience needs to be “connecting” while the food, something that would make your customer feel, I am getting value for every single dime that I have spent here. For this, not only do you need continuous feedback from your customers, but you need them to mention about your product online across platforms of twitter, review sites, food dining experience, location based target marketing spaces where people searching for good food can be connected with and their attention drawn towards your food experience. They need to be aware of and constantly rewarded for their brand mention and sharing experiences when they talk well about your products online and at the same time catered to and not tried to be pushed into talking well about your brands. Its food, they need to feel the flavors and the love while dining at your restaurant. That’s exactly what an online Social Media Marketing experience should help you gather for them.

Some simple & yet powerful sites where we have leveraged wonderful responses for Our Clients Products & Services & Brands:

Facebook (Make sure you Use FBML, Facebook Applications, HTML too with your creative marketing techniques – For Queries email us: teamsmm@techdivine.com )

Facebook

Linkedin: Purely for a Corporate Connect and reaching across Industries to leverage more than just a simple product / brand connection

Linkedin

Twitter: Brand Reach, Brand Monitoring, Product Market Penetration and More. This is undoubtedly one of the most essential powerhouses of Online Conversation prism today. Interested in a Customized Twitter Tool Updates & Techniques for Your Brand to have a larger reach – email us at: teamsmm@techdivine.com

twitter

Foursquare: The most impactful location based target marketing application which can do wonders for Your Brand, Product And services if used optimally. For a customized Location based target marketing campaign write to us at: teamsmm@techdivine.com

foursquare

For a Completely Integrated & Customized Social Media Marketing & Brand Monitoring Campaign with Creatives & a powerful blogging platform for your Products & services – Write to us at: socialmedia@techdivine.com

If you would like to hear more from us about connecting with customers across Industries for various other industries for whom we have tried, tested and succeeded in generating positive SMM impact and the desired goals as put forth from our clients , feel free to tweet with us at: Techdivine on Twitter & OR Connect with Us On Our Facebook Group: TD studios: Social Media Marketing Services Group & or write to us at: socialmedia@techdivine.com

We are connecting and have catered for the following industries so far:

FMCG, Banking, Industrial, Infrastructure, Hospitality, Trading & Broking, MLM, Educational, IT, Retail, Advertising Agencies, Art Galleries & NGO’s.

Hope you have a wonderful 2011 filled with millions of quality connect and growth with the power of Marketing using new age and traditional media to leverage and connect with each and every user of yours, both ONLINE and OFFLINE.

Happy connecting. Have a wonderful year ahead.

Thanks & Regards

Ananthanarayanan V

Founder & CEO

Techdivine Creative Services

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Latest Customized Social Media Marketing OFFERS For Corporates

Instant Google powering search engine with Keyboard navigation

Google

The power packed Google search engine does it again. It has delivered what it promised. Google had quoted earlier this year that soon we will search what you are ‘thinking’ and that is what they have done.

Google instant technology has powered the world of it’s search engine with just the magic of Keyboard navigation technique.

The new and amazing Google Instant is one of the best search engine enhancements that suggests results ‘even as you start to type’. It’s pure technology growing rapidly under the influence of ‘keyboard navigation’ No more waiting to use the mouse to click the options or hit on search to see your results.

How does it Work:

1. Let’s say you are on Google and your page looks like this:

Google Page

2. You Punch in your first letter of your word that you are looking for and the screen jumps to the search results page as it simultaneously suggests searches for you:

Search engine keyword suggestions

3. Note: As you keep typing the suggested links / results keep changing

Both the suggestions: First suggestion in Grey Text as you keep typing and the second drop down suggestions below with constantly changing link / landings

Google quotes on their blog, ‘Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.’

The key benefits:

• The results take you through as you type the letters: This is amazing. For instant, when you are on the GOOGLE page and you try to enter the first letter, it automatically jumps to the selection search engine display page wherein it starts suggesting based on the first letter itself.
• Amazingly quick results based on predictions, Google save 2-5 seconds per search.
• Double Enhanced predictions: One prediction is shown in grey text directly in the search box and the other are the drop down multiple options for you to choose from.
• You do not have to hit the Enter key or click with your mouse, just keep typing, looking, reading and Woolah, your results are in front of your screen.

GOOGLE INSTANT:

Now “WHAT IF” you DO NOT WANT your google page to guide or suggest as you type. Simple. Click the link next to the search box or go to your preferences page for the options (both options as shown in the highlighted section in the image below)

For others, well, go ahead, search your queries away instantly and land right on spot!

Happy learning.

Stay Connected.

Subscribe for FREE Updates

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Connect with Us:

• Tweet with Us @techdivine
• Join Us Here on Facebook and be a part of the Social Media Conversation Prism with us

Ananth V

Techdivine Creative Services

<<<Tweet with Me @ananthv9>>>

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Related Posts:

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Free Google Tools, every Marketing expert and web developer should use

Google Wave – Part 2

Free Google Tools that every web developer & marketing expert should Use:

Google Free Tools

Free Google tools for You:

Google Skool:

The Search-based Keyword Tool provides keyword ideas: A must know for any website user. You could be a hard core web developer or a regular website user who wants to add value to the site and make it well, more ‘alive’

What does the Google Skool do for you?

Google Skool generates keyword and landing page ideas highly relevant and specific to your website

Gives you a set of tailored keywords to help you further in the keyword bidding process for google adwords based on language and territory settings.

Search Engine: What’s new from Google: Video Embeded:

Google Search Engine SEO: Search Based Keyword Tool

Webmaster Help forum:

Now here is something for anyone and everyone. Whether you are a paid google power user or using the free tools provided by this awesome search engine, you can always get help from google.

No. No phone calls here. Just enter into their forums and get into the conversation. Ask your queries and share your experiences too. Get help online.

Google Analytics:

Google Analytics is definitely one of the most power packed web analytics solution that gives you deep and resourceful insights into your website. It drives into the following 3 core aspects of Analytics Intelligence, Advanced Segmentation & Flexible Customization.

Google Website Optimizer:

One of the best jackpot tools from google. Google Website Optimizer tool helps one increase the value of your existing websites and traffic without spending a cent.

Google Trends & Google Website Trends

So, what’s been trending? The power of FIVE: Enter up to five topics and see how often they’ve been searched on Google over time. Helps you keep track on your product and service searches and competitors too.

You can also Download the FREE PDF provided by GOOGLE for Google’s Search Engine Optimization Starter Guide: Click to load FREE Pdf from GOOGLE

What are the core advantages of using these free tools from Google?

• To start with its from Google and its free. They also give a better chance at ranking on the google search page for users who would like to have a rich SEO, SEM and online presence without spending too much to begin with if the tools are religiously and appropriately used.
• It helps one understand in detail about the search-engine-friendly sites and diagnosing issues with your site’s search functions like crawling, indexing and page ranking.
• It helps you stay aware of the Malware & hacked sites and such many other security related issues.

Would adding a Sitemap help too?

Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. They’re a valuable addition to your site but do not control how many or which pages will be indexed. Google also helps you in creating a sitemap on your own.

What else:

Would you like to see as closely as possible of how your webpage is going to be indexed by sites like google. You can use another superb Free tool: It’s a browser (No need to install the browser). Lynx: Visit the link and see it if interests you.

These Free resourceful tools from Google when optimally put to use can help you for a powerful social connect and et you a higher SEO quality website well invested in. You can use this for any online platform like a blog, forum, website etc. Just make sure you “know-how to use it” and always make sure to take a backup before installing any new application on your webserver.

Hope you found the article useful and that you have a great ranking quality site ahead! Do share your views, comments and experiences on the same.

To stay updated with SEO tips, Website User Exp tip for the day, web resources and other Social Media & industry updates: Tweet with us here@ Techdivine

Join our Online Conversations here on Facebook:

TD Studios Group: Social Media Marketing Services

Thank You!

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

More Caffeine to keep you fresh and going!

That’s right, the search engine guru, Google, recently announced the new web indexing system called Caffeine.

Caffeine

How does it compare with the old system?

The core difference is:

The old indexing had layers of search indexing that were updated at regular intervals and were not real-time.

With Caffeine the indexing not only is continuous but even includes real time searches happening across platforms like twitter and more.

As quoted on Google Blog: “Every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.”

The core of the indexing feature has only gotten stronger with more power packed search results but also tremendously fast in terms of real – time search capabilities.

For eg. We tested it and searched for two terms.

One something that is a new age keyword, that is fresh and is on the most discussed terms on the globe today and the other which is a legendary word since decades and has been existing since long wherein we wanted to test the most relevant and newest updates on both of them.

The 2 words were “Social media quotient” and “Elvis Presley” and the results were amazing.

Not only does the new google search give a massively larger chunk of results than before, but it also gives blog posts, video, forums, images discussed about both the topics in the last 1 – 5 hours with accurate timeline which is amazing.

With newer and more improvements being done on the Google Caffeine, we can only expect the real-time search to come down from an “discussed in the last 1 hour” to “discussed seconds before”.

Gist of Google Caffeine:

• Powerful indexing features giving us more search results across the web than before
• High on SEO & keywords
• Real time search with twitter results etc
• Power packed searched whether it’s a news story, a blog or a forum post

No wonder the new google caffeine is making powerful binging sounds everywhere.

Keep searching!

Thank You.

Admin

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Dear Friends,

We launched the Cover page of the much awaited and discussed Your SMQ – Social Media Quotient yesterday on  (31/03/2010) in Mumbai.

The Final copies will be released soon.

To know more on the contents and to get yourself a FREE digital Copy of the magazine, register with us for free here: YOUR SMQ FREE Copy

Register for Free Here

For any queries or comments: Feel free to write to us at:

socialmedia@techdivine.com

Stay updated with us here: Facebook Connect or tweet with us here: @techdivine

Keep visiting.

Regards

Ananth V

Product Consultant

TECHDIVINE® Creative Services

Social Media, Design Services, Your SMQ™ & Creative Writing

Dear Friends,

This month marks our 3^rd Anniversary of the Creative Writers blog.

Creative Writing

The journey began with the first publication and the Times of India interview and coverage of the coffee table poetry book “Expressions“, but it was only by end 2008 that we got an idea to get other writers too to add their ideas, experiences and stories and share them in such a large platform.

As the readers and comments kept increasing, with more inputs, critique, suggestions from all of you, we added interactivity, free registrations for comments, Premium memberships and so on to the creative writer blog.

Today, we proudly stand at 183 –Posts, 973 Comments with 11 Authors and scores of Categories under varied subjects of “Technology, Career, Education, Gadgets, Life, Passion, People, Marketing, Online Media, Art, Legends, Freebies, Social Media Marketing……..”

We sincerely THANK all our dear readers and of course our wonderful authors who have contributed their time and skills to us and have been a part of the Creative Writing family.

Hope you have enjoyed a good read. It will only get better!

Feel free to write to us with any suggestions, comments or your views on the same.

You can reach us at:

Techdivine Creative Services

Facebook – TD Studios Group

Facebook – Techdivine Creative Services Page

Twitter – @techdivine

admin@techdivine.com

Below are the stats to the Top 30 Posts from all time:

Top Posts for all days “March 2007 to March 2010”

All Time – March 2007 – March 2010

Title                                                                                                                                        Views

1. Coffee – A case to begin all cases (2123 Views)
2. Why So seriousssah……. (493 Views)
3. SHOLAY in Facebook Style (388 Views)
4. Google wave – Part 2: Adding & tagging Attachments (331 Views)
5. My Trip to Aurangabad- The City Of Gates (112 Views)
6. Of Forbes India’s 100 Richest: Top 10 picks from our readers (197 Views)
7. IIM Indore my blog: The Life at IIM I (187 Views)
8. Online Creative Writing Contest for Students is HERE! (183 Views)
9. Charlie Chaplin (179 Views)
10. Married but to caste and religion (175 Views)
11. Twitter & Facebook: Why SNS? (174 Views)
12. Pulau Tioman, The great journey ( 170 Views)
13. IIM Indore – IRIS Break Free – Klueless Game (169 Views)
14. ET Awards 2009: For Corporate Excellence (158 Views)
15. ‘Kudos’ to an amazing artist “Kseniya Simonova” (157 Views)
16. Standard Chartered 2010 MUMBAI Marathon (155 Views)
17. Touching a million lives, but only ONLINE (154 Views)
18. A Southie’s Life Rocks (or is it on the rocks) (154 Views)
19. Transitions in Life (152 Views)
20. BLINKX: Video Search engine: Don’t “blinkx” anymore (153 Views)
21. 26/11: Mumbai Terror Attack – Saluting the real heroes (152 Views)
22. Warli Art India: UK Art Council: A journey, for Art’s sake! (152 Views)
23. Google Wave is here (150 Views)
24. Le Tour de France 2009 (145 Views)
25. Social Media Marketing for your business: Unleash….. (143 Views)
26. Working Women & Parenting (142 Views)
27. Social Media Marketing (SMM) – From root level, Why it will work? (141 Views)
28. The Standard Chartered Mumbai Marathon 2010: My Dream Run (138 Views)
29. Save Indian HOCKEY!!!!! (135 Views)
30. The Adventurous Land and the half blood Man: Having the Elixir (135 Views)

Most Popular Tags with us:

Life

Online Marketing

Marketing Services

Emotions

People

Social Media Marketing

Social Media Quotient

Hope

Career

And yes, our Blog has always been Mobile ready!

Happy reading!

Admin

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

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GET YOUR FREE COPY of YOUR SMQ: CLICK HERE

They have the web at their disposal.

They have the technology and the thinking.

They have the cast,  crew and their ever loyal followers.

No wonder they have all the buzz too.

The google wave caught one and all with it’s amazingly equipped features (Click to read – ‘Google Wave – Part1 & Part2’).

Now the new buzz has plenty of features integrated too. The likes of Twitter applications and the many core features of today’s social messiah, Facebook too are integrated into the buzz.

To start with, the millions of existing gmail users are already a part of the buzz. The idea as quoted by the Vice President of Google for product management Mr.Bradley Horowitz behind the buzz was to blend the two core of any social connect today, sharing and that too in real time. The features allow you as an individual and as an entrepreneur to use the buzz of social media to the core to connect with your peers and friends in real time.

Core features:

Auto Following – Connect with the existing millions of your friends and connections from GMAIL

Integrate with your Inbox and share pictures and videos and receive real time comments

google buzz

Connect with your sites too.

Twitter like comments and feeds are posted and also one can send messages by sending a “@individual” accounts too. Biggie here being no 140 character limit and one can post feeds or messages including images etc. and tag it as part of the gmail reply feature too to connect and reply in real time.

Flickr, Picasa, Youtube Videos share and other pictures are shared easily.

Create a group of your own set of contacts and post updates, your own content, news and messages to them. Respond, interact and get responses like “Likes / Comments” instantaneously.  Gather your feedback and respond on the go.

One can integrate it with your phone through ‘Google Mobile’s Website’ – use “buzz.google.com”.  Once done, users can post through voice recognition, place pages can be integrated with geo tags and all in real time. With this Google has added another catchy feature of knowing what those “geotagged” nearby people are talking about by using the nearby feature on your phone.

google-mobile-buzz

Click for Mobile Buzz

So, now we know what all the buzz is really about.

Not really.There’s lot more to come……

Meanwhile, do share your views and comments with us.

For more updates join us in the conversation here: TD Studios – Stay Updated with us

Ananth V

Product Consultant

TECHDIVINE Creative Services

ananthv@techdivine.com

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Related Posts:

Google Wave – Part2

Social Media Marketing for your Business

Know your SMQ – Social Media Quotient

Rewteeting with Facebook

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TOP 10 BRANDS ONLINE

If FACEBOOK was a country, it would be the World’s 3rd or 4th largest country today – Source: ET – 13/1/10

India, today ranks at number 3 amongst Blog & Micro Blogging users across the globe – Source: ET – 13/1/10

socialmediamarketing

Top 10 BRAND’s Online:

Survey conducted at www.techdivine.com with 350 Members and Readers across.

Demographics TOP 10 Brands Online

Survey conducted on the basis of a BRAND(S) most frequent online use, recall, experience, popularity on the following grounds:

• CONNECT (Constancy of use, need of use, association)
• REACH
• BRAND RECALL
• ONLINE EXPERIENCE (Product, Applications, Other Value added Features)

Top 10 Brands Online

TOP 10 Brand’s based on users personal experiences Online:

• FACEBOOK
• TWITTER
• GOOGLE
• MICROSOFT
• YOUTUBE
• WORDPRESS
• AMAZON
• YAHOO
• STARBUCKS

WordPress was a wonderful addition by users to the top 10 Brand’s list based on the increasing online user experiences with BLOGS and Blogging.

Also, given below are few Comments of users based on their choices (Most repeated Features from users comments are put below)

BEST FEATURE:

• Facebook – Viewing & sharing profile, pictures, application, status updates
• Twitter – Resourceful links and mobility of use
• GOOGLE – Still a pleasure to Search
• Microsoft – MSN, MySpace, Live & Bing
• YouTube – Catching up with funny videos, old videos
• WordPress – Widgets, User Friendly Blogging tools
• Amazon – Reading pages of books
• Yahoo – Groups
• Starbucks – User Preferences

What’s your take on the top 10 Brands online.

Give us your comments and views.

Thank you.

Admin

TECHDIVINE Creative Services

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Social Media Marketing

Measuring Social Media Marketing – This Video below gives a brief preview of techniques to build up on, ideas to concentrate on and tools to definitely not miss out on if you are planning to create a wave of your own into the SNS way….

For complete detailed analysis, feel free to contact us at the email id: admin@techdivine.com

Know your Social Media Quotient (SMQ) with us & avoid the COI (Cost of Inaction) on them.

Measuring Social Media: The Lion’s way!

For Complete analysis & Insight:

Contact & Write to us: admin@techdivine.com

Visit us: www.techdivine.com

Do send us your Comments, queries or Suggestions…. We would love to hear from you!

Thank you

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Admin

Techdivine Creative Services

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