Social Media Marketing

Social Media Marketing: Factors influencing online marketing for You!

With the advent of newer media and technology tools, social media marketing is growing in every field and industry.

Why so?

The user is everywhere and the customers are all around. So that is where you need to be there too.

Why has social media marketing today become so prominent and focused on?

It’s simple. When you are a brand (existing) new or old at micro or macro level there are conversations happening online about your product and services in real-time. So the question here simply is, would you rather have your competitor cash in on the conversation or would you yourself like to be a part of the interaction prism and channelize the leads your way?

Moreover, one needs to be clear of few things about social media marketing:

• It is not about social networking websites alone
• It is not about just having a blog or a forum page
• It does not matter if you have a zillion fans only

So what makes the real deal about social media marketing work?

Firstly, one needs to be clear that “People buy from people” and secondly, one needs to clearly understand that you cannot sell to peoplewho are online to stay connected with friends and peers .

So, DO NOT SELL, but instead CONNECT with your customer.

Let them develop the trust in you and be the brand ambassador for you instead. It goes a long way.

So what does a social media quotient measure from a social media marketing campaign?

When you are able to humanize your brand by becoming one in conversation with your target group (which means you need to reach the right target group, even online) you can deliver (giving is the beginning of building a humanized brand to show you care) concrete (be realistic and precise in what is being offered) and credible (earn the trust) easy to consume information, resources and help.

Reaching through forums, blogs and other facebook communities, linkedin groups, twitter platforms and such other relevant to “YOUR PRODUCT/SERVICE” locations will get you to your customer. So make sure you use not too many but at least two or three platforms to spread across and connect.

What can you expect from your social media marketing team?

• Firstly, make sure you assign them the right goals which are on top of your organizational priorities.
• Then make sure your ‘team’ whether in-house or an external agency has the relevant credentials (Professional background and academic excellence) to back up the product and or service online.

Why?

It’s your brand out there. So make sure the one handling it, understands it well enough.

So a good branding experience is essential to nurture the brands and at the same time a wonderful academic credential into the field of marketing research and management ensures your product is not going into the hands of just another “oversized” advertising agency or a “freelancer” trying to prove they are part of the online new age marketing media.

With this also make sure that before the social media marketing campaign is planned, designed and implemented, the team or agency are showing enough ‘types’ of data tracking, brand monitoring and product analysis demographics from their end.

You can ask for a brand analysis or better, their process to plan the campaign for your product in a detailed step by step flow with details of what will be tracked. If the answer is web hits or just ‘members’ to your social networking groups, you know you are not with the right set of team.

What you need here is someone who can assess not only your brand but also your top priority goals which can be anything from building up a powerful presence across online to launching a product across specific platforms and offer it in a realistic and reasonable timeline. It’s your brand, your product in their hands so make sure it is in safe hands.

Should you be investing on any sort of adwords of different CPC (Cost per click) models?

It depends on your budget. To start with, essentially do not invest in tools where control over clicks is not in your hands. For eg. If you have invested even a small sum of Rs.10/- (INR) per click on a keyword and if you have a set of online competitors who might even for the fun of it make possible 1000 garbage clicks (garbage clicks are those which your competitors or other random users click and land on your site a day which is of utterly no use for which you anyway end up paying) in a span of lets say 30 days in the month, you are ending up paying Rs.10,000/- (INR) per month for literally nothing.

So invest rather in resourceful knowledge providing forums, blogs which may be maintained by professionals in the field with credentials and testimonials to vouch for the same. This will not only be economical but also give you an up-start in the field of online brand building in a powerful way for a long term purpose.

Thus, proper exposure to brand and marketing both, professionally and academically, measurable statistics relevant to your industry and product information, with a powerful SEO knowledge presence would make up for a team of social media marketing consultants whether in-house or external.

At least you know, you have invested in the right place for something that’s going to keep you connected and growing both brand wise and presence wise.

How else would you be able to justify your ROI (return on investment).

So make sure you understand completely the factors that go into influencing the social media marketing techniques for measuring your true social media quotient across platforms.

Right opportunity, technological resource, brand monitoring, reaching the right target, positioning your brand the correct way, optimizing the utility factor of these power packed online marketing tools as a business function with set of pre defined goals and timelines ensures social media marketing for you as not a fashionable fad but a resource that you cannot afford to ignore.

Stay Connected. Give us your views at socialmedia@techdivine.com

You can tweet with us here @techdivine

Regards

Ananth V

Techdivine Creative Services

Connect with me:

@Ananthv9 on Twitter

@Ananthv9 on foursquare

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A Very Special & Unique Offer For our TD Studios: Social Media Marketing Group Members: On Facebook

That’s right!

TD Studios:Social Media Marketing Group

We are offering a splendid way of Promoting yourself & your business with us here on our TD Forum. But this offer is only for our Group Members. Now “How to” get yourself / Your profile or Your Business marketed from our forum: Details Given below:

1.  Log into : TD Forum:Free Discussion Group & Join in with the same name as Your Facebook TD Studios Group Member Name

2. Join the Group if not already joined & then ( TD Studios Group ) & then Mention your Group Member Name & Profile Url here:

To our Email: socialmedia@techdivine.com for us to add you as a member in the FORUM – This step is the most important as we need to verify your name with our Member group name and then add You into the Forum (Our Forum registrations are moderated)

What we will do:

1. We will verify your Facebook Group name and your id on TDForum with us.

2. Confirm the username and add it to forum here

3. Share your profile business information “if you would want us to on The forum here” to help you advertise and promote to more members

Forum Link where we will Promote about You and talk about it to our other members:

TD Forum: Social Media Marketing

And also List this Link on our Facebook Group, Blog and Techdivine Creative Services Page too to share and discuss your products with us… help you reach a larger audience!

So what are you waiting for…..

Join Here TD FB Group, register Here TD Forum & Grow!

Connect with our members too….

Happy connecting and Socializing with us!

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Things to know about this new Media, before you plan and calculate your social media quotient for your social media marketing campaign?

Social Media:What You need to know?

Social Media Marketing is connecting with the consumer at every level possible through online channels across multiple platforms. The idea is to use the power of this tool to capture “More than just Metrics” and to Humanize Your Brand. Every aspect of Social Media Marketing is clearly measurable and can be customized to suit organizational goals and requirements. It gives us the power of customer insights coupled with latest in technology and media tools for in-depth analysis and market research.

What you need to know about social media quotient and social media marketing before you implement it for your brand, product or services?

Firstly you need to ask whether this medium is for your Brand and if yes, how much of demographics and market penetration it can help you achieve.

Then, you need to focus on the following:

• How important is it for my brand?  - Measuring the ROI for Brand metrics
• Who am I planning to target? – Is there a science behind social media marketing?
• Who is targeting me already? – As in, do I only need to join in the conversation.
• My current Social Media Quotient
• Is there a value addition to my CRM and my other brand evangelist’s
• My planned social media quotient on a time-line
• If I need to focus on my goals, what are my priorities and how are they ranked?

Measuring Brand

Next, what you need to verify are:

• The organization or agency to whom I am planning to handover my brand conversations:
• How savvy are they really and are they practicing what they preach for their own brand?
• Are they present on multiple channels like on a Social Media Facebook page, Social Media Facebook Product Group, Social Media Twitter conversation prism, Social Media blogging service, social bookmarking tools like reditt, etc. and if yes, what is their level of conversation and quality of interaction. Ask them to present their own brief statistics in front of you for the above.
• What are the statistical tools they are using? You don’t need to know what they track as every SMM campaign is customized to suit your requirements and goals, but you need to know the power of the tool they have invested in.

Your Social Media Agency

Once you have an idea for the above, plan to connect at a higher level with your agency:

Join in their conversations across their Blog, Micro-blog, Social networking site, Forum, etc.

Ask them to give you a step by step process on “How to plan, design, implement, monitor and improvise” on the social media campaigns?

What is the core as for integrating the current creatives, PR, traditional methods used already, IP’s of the organization with the new media campaigns?

What channels, medium and process will suit your style the best?

Online marketing analysis

There is so much more conversation happening, if you would like to join in, tweet with us @techdivine or join our TD Studios Facebook group social media marketing services here & share your views with us at: socialmedia@techdivine.com

Regards

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ, Creative Writing

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Dear Friends,

This month marks our 3^rd Anniversary of the Creative Writers blog.

Creative Writing

The journey began with the first publication and the Times of India interview and coverage of the coffee table poetry book “Expressions“, but it was only by end 2008 that we got an idea to get other writers too to add their ideas, experiences and stories and share them in such a large platform.

As the readers and comments kept increasing, with more inputs, critique, suggestions from all of you, we added interactivity, free registrations for comments, Premium memberships and so on to the creative writer blog.

Today, we proudly stand at 183 –Posts, 973 Comments with 11 Authors and scores of Categories under varied subjects of “Technology, Career, Education, Gadgets, Life, Passion, People, Marketing, Online Media, Art, Legends, Freebies, Social Media Marketing……..”

We sincerely THANK all our dear readers and of course our wonderful authors who have contributed their time and skills to us and have been a part of the Creative Writing family.

Hope you have enjoyed a good read. It will only get better!

Feel free to write to us with any suggestions, comments or your views on the same.

You can reach us at:

Techdivine Creative Services

Facebook – TD Studios Group

Facebook – Techdivine Creative Services Page

Twitter – @techdivine

admin@techdivine.com

Below are the stats to the Top 30 Posts from all time:

Top Posts for all days “March 2007 to March 2010”

All Time – March 2007 – March 2010

Title                                                                                                                                        Views

1. Coffee – A case to begin all cases (2123 Views)
2. Why So seriousssah……. (493 Views)
3. SHOLAY in Facebook Style (388 Views)
4. Google wave – Part 2: Adding & tagging Attachments (331 Views)
5. My Trip to Aurangabad- The City Of Gates (112 Views)
6. Of Forbes India’s 100 Richest: Top 10 picks from our readers (197 Views)
7. IIM Indore my blog: The Life at IIM I (187 Views)
8. Online Creative Writing Contest for Students is HERE! (183 Views)
9. Charlie Chaplin (179 Views)
10. Married but to caste and religion (175 Views)
11. Twitter & Facebook: Why SNS? (174 Views)
12. Pulau Tioman, The great journey ( 170 Views)
13. IIM Indore – IRIS Break Free – Klueless Game (169 Views)
14. ET Awards 2009: For Corporate Excellence (158 Views)
15. ‘Kudos’ to an amazing artist “Kseniya Simonova” (157 Views)
16. Standard Chartered 2010 MUMBAI Marathon (155 Views)
17. Touching a million lives, but only ONLINE (154 Views)
18. A Southie’s Life Rocks (or is it on the rocks) (154 Views)
19. Transitions in Life (152 Views)
20. BLINKX: Video Search engine: Don’t “blinkx” anymore (153 Views)
21. 26/11: Mumbai Terror Attack – Saluting the real heroes (152 Views)
22. Warli Art India: UK Art Council: A journey, for Art’s sake! (152 Views)
23. Google Wave is here (150 Views)
24. Le Tour de France 2009 (145 Views)
25. Social Media Marketing for your business: Unleash….. (143 Views)
26. Working Women & Parenting (142 Views)
27. Social Media Marketing (SMM) – From root level, Why it will work? (141 Views)
28. The Standard Chartered Mumbai Marathon 2010: My Dream Run (138 Views)
29. Save Indian HOCKEY!!!!! (135 Views)
30. The Adventurous Land and the half blood Man: Having the Elixir (135 Views)

Most Popular Tags with us:

Life

Online Marketing

Marketing Services

Emotions

People

Social Media Marketing

Social Media Quotient

Hope

Career

And yes, our Blog has always been Mobile ready!

Happy reading!

Admin

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

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GET YOUR FREE COPY of YOUR SMQ: CLICK HERE

Dear Readers,

This is one of the coolest games that ‘s probably available online…. from IIM I Team

 Do try it out …..

It’s awesome

IIM I IRIS GAME

Keep thinking and keep playing….

Image Source: IIMI IRIS

Dear Readers,

This is one of the coolest games that ‘s probably available online…. from IIM I Team

 Do try it out …..

It’s awesome

IIM I IRIS GAME

Keep thinking and keep playing….

Image Source: IIMI IRIS

 Nostalgia, Learning that was – LIFE at IIM I

 The journey began with an entrance exam on paper and ended with the Learning stock that is priceless for ages.

 So was the journey at IIM Indore for our PGCPM batch of 2007. As we entered into the IIM I campus and found ourselves inside the huge auditorium with levels, where right from the “Badshahs” of business to the Maharajas of Politics had made there presence felt at some point of time or the other. 

 The emotion of each student was running sky high that day as we awaited the Director of IIM I to make his entrance. Eventually we eased in and as the sessions began the same day giving us a hint of what was to come. Honestly, most of us were not prepared for what “was” to come in the rolling days ahead.

At the end of the week, we were exhausted with the load of assignments and case studies already, yet, as we came out of the session room the whole batch stood still. It was the amazingly breathtaking sight of the evening hues on the setting sun right in front of the Library in the campus. It was stunningly gorgeous.

 All of us settled down gradually as we returned to our dwelling places and with the routine learning and the intermittent shocks that our subject gurus used to give us we learnt a lot more than just case studies in this Learning process.

We learnt a lot from each other at every stage. We had people with great business skills and amazing professional knowledge in the group. We learnt about group dynamics, team work, focus on a single goal, standing up for each member, fighting for what is right, hard work  and so many amazing qualities that no amount of books could give us, from one another.

The journey we eventually understood, was never about the course, it was about how to grow in the society with each other and come out strong with positive values and skills.

Kudos to my friends at 2007 batch and very special hats off to few of them who gave so much more than just friendship.

IIMI BATCH 2007 PGCPM

So at the end of the lovely journey of IIM I, a special thanks to those amazing friends who meant a lot and made profound impact on the whole group.

 So, Thanks to Ajay for his amazing humble nature, Thanks to Sushma for her relentless never give up attitude, Thanks to Vishnu and Sakha for showing what energy in group is all about and how much it helps for one to survive each day of hard work in and out, Thanks to Mudita for her sheer energy and brilliance, Thanks to Bipin for his uncanny sense of humor and Thanks to Rahul for the everyday ride in his fantastic Scorpio.

I know I am sounding a bit shaken, but rest assured the knowledge has been stirred in well. Bit of quantum of solace mood I am in today I guess.

God bless and be well

Ananth V