Social Media Marketing

The News behind a newsppaer:

All the students of grades 7, 8 and 9 marched over to the buses parked in a grid pattern like the houses of the Indus Valley Civilization. We were all geared up and ready to drive down to the DNA (Daily News and Analysis) printing press in Vashi to learn the entire story of the newspaper that reaches our doorsteps at 7 in the morning, right from setting what percentage of coloured ink the logo on the front page needs to the proofing of the paper to insure that there are no smudges.

DNA News

The long drive from the school in Juhu down to the printing press in Navi Mumbai was predicted to take up to two hours, but time flew by- for most of us- as we chatted along with our friends, seeming to find more topics outside of the window. After asking “Are we there yet?” uncountable times, we final got there.
The printing press seemed quite a serene and quiet place from the outside, but that opinion was shattered when we heard it after we got off the bus. The transition from the somewhat cool bus to the scorching heat of the factory compelled our sweat glands to force the sweat out. There was a faint synthetic ink smell lingering in the air, wafting around the huge rolled bales of fresh recycled paper.
As we made our way through huge machines humming, we caught sight of paper being unravelled and printed on at a tremendously rapid pace. In fact, the press could produce 4500 newspapers in just an hour!  Talk about rapid news!
The people at the DNA press were simply fantastic and very helpful. They kindly explained various segments of the press in detail, answering all questions and clearing all our doubts. They diluted their talk by showing us the machines as well so we could comprehend the information visually.
After we were shown how they printed paper, the buckets of ink, how they dried it, how they printed plates, the coloured ink percentages and how they preserved the ink, we were taken into a large conference room to give us an introduction on DNA’s history as well as ‘YA!’, which is a newspaper just for kids, of which we each given a copy of.
I learnt a couple of great things there, such as the fact that they added a chemical to the ink so that it didn’t smudge. I also learnt how the newspaper was assembled and put into boxes to be carted off. I never knew that so many processes have to be followed in order to make a newspaper- right from a newspaper reporter writing an article to advertisement spaces being sold to printing it.

This experience has increased my knowledge by miles- around as many miles as there are letters in a newspaper.

Thank you DNA and their entire team for such a wonderful experience and Thank you EcoleMondiale for this amazing opportunity.

Aditya K

School Ecole Mondiale

With so much of social media marketing, brand analysis, consumer needs statistics, product insight interactions etc the power of media & the number game online, it becomes a great everyday learning school and a wonderful experience. It adds so much of learning on the real meaning of the term BRAND with respect to different products and industries & what they mean to each of them.

The work is great and there is so much of research and new tools understanding happening here on a daily basis. We just finished 3 big marketing campaigns each for two of our corporate clients into the trading & retail industry last week. It will be going live the coming week from their end.

The first thing that we did after the campaigns is ask ourselves, “Isn’t the rent due to the “society” for some time now?”

That’s right, corporate social responsibility is a key factor for every team member associated with Techdivine Creative Services.

It’s been over 5 years since my association with varied NGO’s across cities in India. I am still deeply honored for being considered for the Rashtriya Gaurav Award for the varied contributions to different NGO’s. I remember my different experiences across well known NGO’s and I actually realized that not everyone associated with an NGO need to be understanding the cause fully or even caring about the same to the core. That brought me close to also understanding the fact that writing a cheque of X amount to an NGO does not fulfill your duty towards the family surrounding you and your loved ones, which is the society in general.

The works that I have associated myself with in the last 5 years have been from taking and educating the less privileged on different aspects and subjects to doing volunteering works during calamities to arranging IT literacy sessions for groups that would love to learn and grow with IT, but cannot reach the right source or afford the same, to just being there for those who need anyone just to be around them for some time. It’s only during these associations and interactions with scores across the cities of India, that I ran into massively big & well known names in our nation who have been doing this and lot more for decades. Their experiences have deeply humbled me over the years. I used to feel proud of myself when I began contributing my time or skill for those less fortunate, but when I realized the amount of efforts that I could have actually put into it over a period of time, I felt more humbled. It’s very true to say that, no amount of profits in life or number cracking achievements can give you a real peaceful sleep than knowing that you made a positive impact on someone who really needed it in their life that day and whom we have never known before.

Mother Teresa has been an unbelievable influence on my life and when I see the smile on the sweet mother’s face when she is with her children in her videos and across platforms, the aura of positive energy that already seems to surround her only gets bigger. I can never become or even fathom to do what she has done for billions across the globe, as I am like a candle in front of the sun when I look at her, but if I could while making the rightful contribution towards my family also always make that positive impact to those who are part of the society but not related directly to our lives, the feeling is amazing. At the end of the day, it is to make ourselves feel better that we do something for someone, well, for most of us. There are those around us too, who do it because it is their greatness to contribute without expecting pride feeling in return. They are truly the ones that are keeping the world in one single safe and sane place. Societal contributors and influencers like Mother Teresa, now being the mother that she was, is not a task that is easy or humanly possible to follow.  Even during our recent visit to one of their abodes, the air and the aura surrounding us were amazingly positive. Attached is a pic taken from their facility.

Mother Teresa

As more of these discussions and thoughts flowed across with our team at Techdivine creative services yesterday, (this happened after the team presented the marketing reports for the week, by the way, expecting  a pep-talk probably from my end on how to analyze and perform better, instead, this is what they got to hear). But they did not complain. Every member of the team here knows the importance that we associate to Social responsibility on a regular basis.

We are hoping to one day soon plan out a forum wherein we can coordinate, plan, invite and conduct lot of social initiatives on education, social abuse help groups & motivation events with the support of the entire team and good wishes from our members across countries.

No wonder that Corporate like TATA or Infosys today commands so much of respect across the globe today, with so much of social help that they have attached themselves in sincerely carrying out as part of their routine. They are great motivations and inspirations to any corporate today.

As the weekend draws to a close, I guess it is time for a real time social connect anyway.

Stay focused, stay connected & stay really social!

God Bless,

Ananth V.

—

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Dear Friends,

We launched the Cover page of the much awaited and discussed Your SMQ – Social Media Quotient yesterday on  (31/03/2010) in Mumbai.

The Final copies will be released soon.

To know more on the contents and to get yourself a FREE digital Copy of the magazine, register with us for free here: YOUR SMQ FREE Copy

Register for Free Here

For any queries or comments: Feel free to write to us at:

socialmedia@techdivine.com

Stay updated with us here: Facebook Connect or tweet with us here: @techdivine

Keep visiting.

Regards

Ananth V

Product Consultant

TECHDIVINE® Creative Services

Social Media, Design Services, Your SMQ™ & Creative Writing

Advertising

Favourite Ads

Dear friends,

This blog post is long overdue from my end. Finally after a quality survey in the last 2 weeks, I am writing this post on ADVERTISING as requested by many of our readers from India.

Its been just over 7 years and across 18 Brands that I have divided my time between both the worlds of advertising and marketing. But luckily the new age techniques got added and with that I always realized that in today’s scenario, what is needed is a combination of a real time connect with the audience.  Only then will we  be able to touch base at varied levels with the today’s consumer. There is a long journey ahead and as I finally pooled in the survey results yesterday conducted with scores of members of TECHDIVINE Creative Services, the results were simply splendid.

A brief Introduction of this post:

Advertising, what it meant before: ‘A form of communication with an intention to persuade the viewer to buy or consume a particular brand or product’

Today: Advertising is “Information with quality entertainment to build a strong appeal and generate immediate response”

There are too many types of advertising methods & techniques that have been developed over centuries.

Right from the time when kings and queens ruled, walls and rocks were inscribed, painted propagating the merits of the rulers.  Soon, people themselves started delivering messages and advertising the rulers by saying out aloud the success of the rulers to its masses.  Then came the time when boards and people holding boards with messages were popular.

But the whole scenario changed with the introduction of print media entering the scene. Soon there were printed advertisements and flyer’s all around.

Advertising was evolving quickly. Radio, broadcast, Product advertising using guerrilla advertising techniques, infomercials, online advertising, mobile advertising, social media marketing and so on.

The highest recorded spot individual advertising spent was in the year 2009 wherein during the super bowl football game, an average single 30 second TV ad during the event cost around $ 3 million. Whoa!

What has changed the scenario so much?

As we looked into many different aspects of it, lot of our members gave their views of their favourite ads seen in the last 1 year  (India).

The message was clear. The viewer today needs more than just flashy content.

The audience today needs:

• A clear message
• Brand appeal touching base with the product characteristic
• Strong relevance and message to product association
• Strong concept
• Easy Brand recall
• A possible legendary icon if it could create  that the viewers can relate to
• Lots of quality entertainment

Few of the favourite ads (All medium – Print / Video / Online….) as chosen by our members & our views on the same too:

Closeup Revolving door:

Our Views: Superb ad. Nice blend of the right tone and style of message across. Fresh and it works!

Airtel Ad:SRK

Our Views: Superb Ad. They could not have chosen a better man to endorse the same. SRK, the King himself connecting with a humble message “Akele hum kuch bhi nahi…”

Incredible India:

Our Views: Probably the best from the lot. Personally, our First Favourite. All stars!

Vodafone Zozoo ad: International Roaming:

Our Views: ICONIC. Superb ad(s). All the ads are simple, humorous & have a clear Message. The character is LEGENDARY! Connects with audience of all ages.

Center Shock ad:

Our Views: Good Ad. Appeals to the product’s target audience.

“Old Ad”: But still listed as favourite: Fevicol:

Our Views: Superb Ad. Personally, our second favourite.

Cadbury Dairy Milk Silk:

Our Views: Superb Ad. Clear, precise and connects. As most of the Cadbury ads.

Bajaj Pulsar Ad:

Our Views: Good Ad. Flashy but a little overdone.I guess they are right, definitely a  male!

Tata Docomo: Ganesha

Our Views: Superb Ad

DLF IPL 2010:

Our Views: Superb Ad. Jut as the brand, a powerful appeal and an amazing visual connect. Just like the game, larger than life.

Coca Cola Ad1:The Library

http://www.youtube.com/watch?v=rKV0kR6Ih0s

Our Views: Superb Ad. Visually and in terms of the message. A perfect combination of Brand and appeal.

Coca Cola Ad2:

Our Views: Good Ad. Nice connect.

Max NewYork: Cricket

Our Views: Good ad.

Pepsi:

Our Views: Ok Ad. Ranbir at his best so far. But the appeal could have been a much hard hitting message than what is. The connect somewhat seems to be missing here for a beverage drink especially for the ‘YOUNGISTAN’.

Union Bank of India promoted the running of joint bank accounts with a print advertising campaign featuring one of India’s most well known couple: Mohandas Karamchand (Mahatma) Gandhi and Kasturba Gandhi on India’s 100 Rupee note: M K Gandhi Ad campaign

UBI: M K Gandhi Ad: Joint Account

Our Views: Superb Ad.

Aseema Childrens Trust:

Aseema Ad

Our Views: Superb Ad. Powerful and gets the message across clearly.

That wraps it up for this post……….

Do give me your views and comments on the same.

Would love to hear from you.

Regards,

Ananth V

Product Consultant

TECHDIVINE Creative Services

Social Media, Design Services, Your SMQ & Creative Writing

Connect With us:

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Dear Friends,

This month marks our 3^rd Anniversary of the Creative Writers blog.

Creative Writing

The journey began with the first publication and the Times of India interview and coverage of the coffee table poetry book “Expressions“, but it was only by end 2008 that we got an idea to get other writers too to add their ideas, experiences and stories and share them in such a large platform.

As the readers and comments kept increasing, with more inputs, critique, suggestions from all of you, we added interactivity, free registrations for comments, Premium memberships and so on to the creative writer blog.

Today, we proudly stand at 183 –Posts, 973 Comments with 11 Authors and scores of Categories under varied subjects of “Technology, Career, Education, Gadgets, Life, Passion, People, Marketing, Online Media, Art, Legends, Freebies, Social Media Marketing……..”

We sincerely THANK all our dear readers and of course our wonderful authors who have contributed their time and skills to us and have been a part of the Creative Writing family.

Hope you have enjoyed a good read. It will only get better!

Feel free to write to us with any suggestions, comments or your views on the same.

You can reach us at:

Techdivine Creative Services

Facebook – TD Studios Group

Facebook – Techdivine Creative Services Page

Twitter – @techdivine

admin@techdivine.com

Below are the stats to the Top 30 Posts from all time:

Top Posts for all days “March 2007 to March 2010”

All Time – March 2007 – March 2010

Title                                                                                                                                        Views

1. Coffee – A case to begin all cases (2123 Views)
2. Why So seriousssah……. (493 Views)
3. SHOLAY in Facebook Style (388 Views)
4. Google wave – Part 2: Adding & tagging Attachments (331 Views)
5. My Trip to Aurangabad- The City Of Gates (112 Views)
6. Of Forbes India’s 100 Richest: Top 10 picks from our readers (197 Views)
7. IIM Indore my blog: The Life at IIM I (187 Views)
8. Online Creative Writing Contest for Students is HERE! (183 Views)
9. Charlie Chaplin (179 Views)
10. Married but to caste and religion (175 Views)
11. Twitter & Facebook: Why SNS? (174 Views)
12. Pulau Tioman, The great journey ( 170 Views)
13. IIM Indore – IRIS Break Free – Klueless Game (169 Views)
14. ET Awards 2009: For Corporate Excellence (158 Views)
15. ‘Kudos’ to an amazing artist “Kseniya Simonova” (157 Views)
16. Standard Chartered 2010 MUMBAI Marathon (155 Views)
17. Touching a million lives, but only ONLINE (154 Views)
18. A Southie’s Life Rocks (or is it on the rocks) (154 Views)
19. Transitions in Life (152 Views)
20. BLINKX: Video Search engine: Don’t “blinkx” anymore (153 Views)
21. 26/11: Mumbai Terror Attack – Saluting the real heroes (152 Views)
22. Warli Art India: UK Art Council: A journey, for Art’s sake! (152 Views)
23. Google Wave is here (150 Views)
24. Le Tour de France 2009 (145 Views)
25. Social Media Marketing for your business: Unleash….. (143 Views)
26. Working Women & Parenting (142 Views)
27. Social Media Marketing (SMM) – From root level, Why it will work? (141 Views)
28. The Standard Chartered Mumbai Marathon 2010: My Dream Run (138 Views)
29. Save Indian HOCKEY!!!!! (135 Views)
30. The Adventurous Land and the half blood Man: Having the Elixir (135 Views)

Most Popular Tags with us:

Life

Online Marketing

Marketing Services

Emotions

People

Social Media Marketing

Social Media Quotient

Hope

Career

And yes, our Blog has always been Mobile ready!

Happy reading!

Admin

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

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GET YOUR FREE COPY of YOUR SMQ: CLICK HERE

Dear Friends, Firstly thank you all very much for all your support and in helping us touch base of over 20,000 members across our varied platforms.

Today our esteemed clients from across sectors of Banking, Finance, Infrastructure, Educational Institutions, Trading, Creative agencies etc. and their support and responses to our various posts and industry search reports, media analysis, social connect statistics, brand presence analysis and user interaction tracking methodologies, online marketing space connect, viral campaigns etc. has led us to enhance our existing portfolio of marketing and creative services further.

That brings us to the launch of another Brand under our Online marketing services venture, the launch of:

(The actual Official Logo will be launched only in the third week of Feb 2010)

Your SMQ Social Media Quotient (Logo launch in 3rd week of Feb 2010)

Your SMQ™ – Social Media Quotient for tracking the social connect, enhancing corporate reach and generating much needed impact from the Online marketing campaigns across varied industries for different products and services.

So, Welcome to the Launch of our new Brand Your SMQ (Social Media Quotient)™

The Logo of Your SMQ will be unveiled in the third week of February 2010 at our Mumbai office.

Your SMQ Social Media Quotient would not only discuss on Social Media analysis, Social Media quotient, Online marketing, viral campaigns, brand analysis but also would give value adds and updates on technology and industry news on marketing, technology and branding while adding a stronger brand reach and recall for our existing clients across industries.

We would like to sincerely thank all our members for their increasing support and we assure excellent innovative services and lots of such value add on Social Media Marketing, Design Services and Creative Writing in the coming years.

For more information on what (Your SMQ – Social Media Quotient)™ would offer, keep watching this space for the dates and the official logo Launch in our Mumbai office.

Regards

Ananth V

Product Consultant

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

Feel free to write to us at: admin@techdivine.com or you can write to me directly to know more of the Brand Launch at ananthv@techdivine.com

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Dear Friends,

I would like to sincerely THANK YOU for all your support in making Expressions a well reviewed and cherished coffee table Poetry Book.

EXPRESSIONS

I would also like to thank the Times Of India team & Amazon for having faith in my work and helping me make it my first publication success. It’s been three years almost since the first launch and the reviews and ratings are only getting better, thanks to all of you.

I have asked through TD Studios to release one of the chapters from the heart of EXPRESSIONS for your viewing including it’s symbolism artwork.

You can also read few of the readers reviews here: Reader review

SPECIAL LIMITED TIME OFFER:

For Indian residents: Purchasing a paperback copy inside INDIA is available for a special price of Rs.150/-* till March 25^th, 2010 only.

Write to us at: admin@techdivine.com for more details

* Courier charges Extra as applicable - Will be delivered at Your place of residence

Again, a sincere thanks for all your trust and faith.

Thanks and Regards

Ananth V

Product Consultant

TECHDIVINE Creative Services

ananthv@techdivine.com

TOP 10 BRANDS ONLINE

If FACEBOOK was a country, it would be the World’s 3rd or 4th largest country today – Source: ET – 13/1/10

India, today ranks at number 3 amongst Blog & Micro Blogging users across the globe – Source: ET – 13/1/10

socialmediamarketing

Top 10 BRAND’s Online:

Survey conducted at www.techdivine.com with 350 Members and Readers across.

Demographics TOP 10 Brands Online

Survey conducted on the basis of a BRAND(S) most frequent online use, recall, experience, popularity on the following grounds:

• CONNECT (Constancy of use, need of use, association)
• REACH
• BRAND RECALL
• ONLINE EXPERIENCE (Product, Applications, Other Value added Features)

Top 10 Brands Online

TOP 10 Brand’s based on users personal experiences Online:

• FACEBOOK
• TWITTER
• GOOGLE
• MICROSOFT
• YOUTUBE
• WORDPRESS
• AMAZON
• YAHOO
• STARBUCKS

WordPress was a wonderful addition by users to the top 10 Brand’s list based on the increasing online user experiences with BLOGS and Blogging.

Also, given below are few Comments of users based on their choices (Most repeated Features from users comments are put below)

BEST FEATURE:

• Facebook – Viewing & sharing profile, pictures, application, status updates
• Twitter – Resourceful links and mobility of use
• GOOGLE – Still a pleasure to Search
• Microsoft – MSN, MySpace, Live & Bing
• YouTube – Catching up with funny videos, old videos
• WordPress – Widgets, User Friendly Blogging tools
• Amazon – Reading pages of books
• Yahoo – Groups
• Starbucks – User Preferences

What’s your take on the top 10 Brands online.

Give us your comments and views.

Thank you.

Admin

TECHDIVINE Creative Services

—

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Love ....

Love makes life livable, said someone!

Somewhere here I am trying to decipher and decode the exact meaning of the phrase and yes before people reach to any conclusion on what kind of love that I am talking about, let me clear the air.

The Love that will be described and poured out in the coming lines, is the one that makes two people go “I Do” at the altar.

I would like to touch upon aspects in this post, about whys would two people who have nothing in common, become what they become, until they meet each other and discover a whole new world – together.

The very reason for undertaking this exercise is my own experience at this peculiar feeling which is known as LOVE the world over.

I am 25 and by the time this article is published, I will be a year older. I have had many crushes in the formative years of my childhood and have been seriously interested only once……….. ok…….. I am exaggerating, may be twice.

The feelings just fizzled out because I am the type of guy who lets things like love take their own way rather than forcing myself on it. This is what led me to ponder as to what makes people tick?

This article may have a subcontinental flavour to it due to the fact that I am quoting examples from the, up and coming land called India of which I am a proud citizen. It’s then that I have tried to get into the “What of Love” and to say that I got satisfactory answers in my quest.

I will be best based on the analysis of the cases presented here and the readers own judgement. (Do not Judge me! )

I believe that Love is an important part of any relationship and is one of the pillars other than trust and loyalty on which the tree of mankind stands. In this regard, I have had certain observations to make and will tell you real life incidents of which I have been witness to or been a silent spectator of.

Case I – A young man whom we all knew of as a studious and very intelligient person who normally kept to self and incapable of doing no wrong along-with being protective of a blind father and an illiterate mother shocks everyone by proclaiming marriage to a young lady whom he met at his workplace

Case II – A young man who is given all freedom in the house and is an intelligient fellow does well in his education, completes his Masters in Business Adminisration where he falls in love, joins a high profile company complete with a good salary and perks. Then he confides about his desire to marry his lady love.

Case III – A young lady born and brought up in a liberal family has had many affairs by the time she reaches woman hood and goes on and marries a person whom she met at the workplace.

Case IV – A young man who has both parents who go off to work leaving him and his younger brother alone meets his lady love in college and they tie the knot. The lady in question in this case was junior to him in college and lived in the same complex as him

These are the samples that I have delved upon and arrived at certain conclusions after making careful observations. These are real life stories with the proverbial “& they lived happily ever after” theme ringing true.

The following observations were found to be true in each one of the cases mentioned above.

Ability to take decisions: In all of the cases mentioned above, the individuals involved have had to take/make decisions at a very early point in life. Be it the guy in case I where he was thrust the responsibility of being the head of the household or in cases II,III or IV where the individuals were required to take decisions due to the fact that there was very little parental assistance involved. It may be noted that people love persons who make their own decisions without getting influenced by other factors especially those which are emotional in nature.

I hope me making points and taking you back to ‘cases’ does not make this sound like a court ruling, it’s just that I would like to share different such scenarios, based on which  began to quote this post on the most beautiful thing in the world, Love!

Read on……

Self-Confidence: All the characters mentioned herein have amazing confidence about themselves. It may have been the result of their minds not being clogged by parents constantly advising about what is good and what is bad, When should one call the stops, What should one do and the likes. As a result of these, an individual goes into a mental state of being wherein he prepares a checklist before making any decision and ensures that the checklist is strictly adhered to. This process ensures that such a person arrives at a decision, which may be right or wrong, much later than those who go by the gut instinct. Also many a times such decisions may seem to be erring on the side of caution so as to ensure that one is always on the right side of the universe whereas confident people may go ahead with a decision that may seem to bewilder many but get positive results. For these people there is the inner belief that they can do no wrong because they do not distinguish between right and wrong and also believe that they can always survive any bad effects that their decision may entail. This leads to the making of a very self confident individual who also appears to be confident with an ever warm smile that pleases most people and charms the toughest of ladies.

Unfettered Lifestyle: Due to the minimal parental objection in their lives, these people live life to the fullest. They work hard, make loads of money, party harder and are always enthusiastic and positive about life. These are people who want to live lives that are worth meaning to them rather than sulking around, thinking about others or about decisions that may have far reaching consequences. That’s the reason why, when one comes across such persons, one feels quite positive and they are like a whiff of fresh air that has invaded your senses carrying you along with it.

Here I would like to rest my case wherein I have always been smitten by some one or the other. However when the time comes to make a choice, it’s always about making them a part of my life rather than colonizing them. So my mind starts throwing up questions like Would she fit the bill, Will my parents approve of her, How would the elders react about the match, What mother tongue will the children adopt and so on till the mind is left totally confused. What finally emerges is a chaotic situation. If not that then by the time I make up my mind, the lady is already been taken!

So friends I think I have unraveled the human mindset about love to a great extent and its physiological aspects. And for those who try desperately to fall in love but don’t, may be now we know why…

Enjoy

Do share your views with me.

Thanks.

Mani (A.k.a Ananth S)

We at Techdivine Creative Services salute the real heroes of the 26/11 terror attack – The Officers, the commandos & the NSG‘s – The spirit of Mumbai, will never die.

The above pic was sent by a group of  kids to us yesterday night who recollected the pain, sacrifice & the true spirit of those who dealt with it bravely.

Our hearts go to all those who lost their lives. They will always be remembered in our hearts.

God bless – May there be peace!

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