Social Media Marketing

HAPPY BIRTHDAY, DHIRUBHAI

Happy Birthday Dhirubhai

The legend who shaped the destiny of millions globally and who made the story of Dreams so achievable in the eyes of the common man, he is none other than Dhirajlal Hirachand Ambani.

The man who could epitomize the words & quotes that there are no limits to Dreams and no restrictions to Success is the man whom billions of us know as Dhirubhai.

Some of his famous quotes:

We wish the legend a very Happy Birthday

Many Many Happy Returns of the Day to Dhirajlal Hirachand Ambani.

He will always live in our hearts forever.

God Bless

From TECHDIVINE Creative Services

www.techdivine.com

“socialmedia@techdivine.com”

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Related Post:

Dare, Dream Destiny

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Pioneer:

http://www.ril.com

http://www.rcom.co.in

“Service to others is the rent you pay for your room here on earth – Muhammad Ali”

Social Responsibility

Corporate Social Responsibility has always been a key factor for every team member associated with Techdivine Creative Services.

This time one of our friends Ms.Dobani, shared with us something that was close to her heart and a very important aspect of life that many a times we tend to have ignored even without our own knowledge.

One of our team members had a long conversation with Ms.Dobani and we mutually shared our involvements across various NGO works over the years.

Which is what brought us today to share this important date.

Today on 1st October, we celebrate the very reason for our existence here on earth with “WORLD ELDERS DAY”

World Elders Day

The TISS group (Tata Institute of Social Sciences) batch of “TISS Gerontology – Batch 2009-2010″ has prepared a wonderful presentation that would take just few moments from your precious time to share something that is extremely valuable and very much in need of ATTENTION not in any other way, but in the form of your thought and your concern for the same, that’s all.

We are sure that you would take few seconds of your time and go through this wonderful presentation on “WORLD ELDERS DAY“ and share it with your friends too.

Always remember, Life will give you back everything you have given to it. So care while you share!

(You can download the Presentation from the link below and do keep your speakers on, if you can too)

Go To Download Page:
CLICK HERE

External / Related Links:

TISS

Social Corporate Responsibility Blog Post

Making the moments count

Have a wonderful life ahead.

Regards

Admin

Techdivine Creative Services

PRESS evolving to ‘Press this’: In India

Press Evolution:Newspaper

By press in common parlance we usually refer to Printing press, but in journalistic & mass communication terminology, we mean print media such as newspapers, periodicals, magazines, news agencies, press syndicates and any such printed material.

The idea behind forming a press in terms of newspapers and similar related agencies has been to share public information, from the nation or the people themselves and create a powerful vehicle of expressions and information. Today, newspapers have evolved in terms of not only content but also the way it is presented to the mass across countries.

From the time of Maharajas (Kings) and before the period of Christ, we can see wall carvings, signs and stone art symbols across cultures and religions. Kings like Ashoka and Mughal emperors have made powerful use of these media for ages to keep the public informed and educated.

As wall carvings went to the next level of stone and sculptures with writings to newsletters  as manuscripts, the development of the printing press was gradually taking place. Soon enough India found its first official newspaper courtesy of James Augustus Hickey in the form of Bengal Gazette in the year 1780.

The first printing press was established in Mumbai in 1674, second in Madras and third in Calcutta in 1779. Hickey’s Bengal Gazette also known as the Calcutta General Advertiser began on 29^th January 1780. It was described beautifully as a ‘weekly political and commercial paper open to all parties but influenced by none’

The first two decades of the 19^th century saw rigid control of the Press by Lords Wellesley and Warren Hastings. In-spite of this, slowly the Indian readers were soon enough exposed to a very large number of printing houses in the form of newspapers and newsletters across Mumbai, Calcutta & Madras in the form of Darpan, Dig Darshan, Samachar, Friend of India etc.

During this period came the father of the Press industry revolution who raised the need, awareness and to give what the press very truly deserved, “the freedom of the press”, he was none other than Raja Ram Mohan Roy.

Soon enough there was established the first truly owned Indian newspaper by Gangadhar Bhattacharya which was also called as the Bengal Gazette. Rapid developments across languages soon evolved in the form of print press in Hindi, Marathi, Urdu, Gujrati, Tamil, Malayalam, Assamese, Punjabi in the later part of 1850’s. As another decade moved in with the war of independence breaking in, the press became more prominent, more popular and a much needed power tool for information and education for people in general.

When we look into the advantages behind a newspaper and such other print media, even if there is low subscription or reach in terms of actual sale of the IP of newspapers, magazine, newsletters etc. the readership finally goes high. Especially in a country like India where there is still a huge number of people who are not literate, the news spreads in the form of sharing information from person to person. So the power of PRESS is a revolution on it’s own.

Over decades as the most famous and influential newspapers such as Bande Mataram, Kesari, Maratha, Free Press Journal, Madras Standard, Bombay Chronicle etc kept creating waves, so were prominent influencer’s like the great Mahatma Gandhi, Raja Ram Mohan Roy, Bal Gangadhar Tilak, Kasturi Ranga Iyengar etc associations with it.

The support for this medium of education and information became larger than life. Soon enough the influence to influence increased with technology contributing and forming a major role into the digital revolution of information sharing.

Today with millions of users across globally, India ranks high amongst users of internet and stands 2^nd across Asia and with more adding up every day.

One of the most popular forms of using press or print information across India today is through blogs and micro blogs. No wonder we find more and more newspapers and magazines going ‘online’ and being a part of the larger revolution of the ‘spot content generation & sharing era’.

Today press has taken a larger role of not only entertaining and educating but also of rapidly evolving with the passage of time. We will soon be seeing a lot more of micro blogging platforms and blogs presenting the power of Press to us.

So till then, press this, share and keep evolving & learning!

Subscribe For FREE & stay updated: Click Here

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You can also join us here to stay updated with latest in technology, print, media, press, advertising, web resources, social media, corporate branding etc….. here: Tweet @techdivine

Feel free to share your views with us.

Keep reading & commenting.

Thank You!

Ananth V

9 Tips on How to survive the Workplace:

Cubicle

“How to survives” have been part of each one of us at some point or the other in our lives, especially with regards to workplace. Today,  I bring out here certain tips which will help you to be at peace with yourself & others including fellow employees, subordinates and the most important of all – your boss.

The various tips listed below, mirror my attempts at survival at the workplace in the short career that I have had. This in no way can transform into the Bible or a magical potion to attaining nirvana at the workplace.  Kindly note, they are my personal views and as I would like to call them, the – golden rules to survive the workplace.

1. Never Compare: This is especially true when you have joined a new company which is more or less engaged in the same activity or in the same industry as your previous company. Yes, comparisons are bound to arise on the work culture, infrastructure, technology and other issues which one might find different from your earlier employer. However this does not go on to translate into a good company-bad company thing. One has to remember that every organization has its own ways of functioning and this may create limitations in the style of functioning. You will be required to appreciate the presence of certain things. However it is not necessary to get stuck at the things that you don’t like and crib about them especially to senior colleagues or other team members who have been there for a long time. Instead try to devise work around solutions to these things which will enable you to live the same or similar life that you lived in your earlier organization. Besides if everything were to be like your previous organization, Why Change in the first place??? Point to ponder isn’t it.
2. DO NOT enter into Conflict situations: A wise man rightly said – There are two things in life that you cannot wish for – A good wife and a good boss. If you manage to get both, then maybe you are dreaming! However most of the times, from my experiences, there have been differences of opinion between the boss and the subordinate (you). In such times, rather than a heated discussion on the subject, it is always better to put your point of view/justification across and then let the boss decide on the future course of action. This not only enables closure of the topic under discussion but also ensures a better working environment around you. One only needs to have two to three interactions with people to know their body makeup. Also most bosses are known to trust their instinct more than anything else. So rather than arguing on something and wasting precious time and peace of mind accept the verdict and move on. This may sound to be due to a lack of self confidence in your abilities to some readers but personally speaking, this is a much better way of being in a win-win situation.
3.  DO NOT cozy up: We may have seen many of our colleagues in action doing exactly this. These are people who may wish the boss hello in a more than endearing manner, carry their baggage, go to lunch with them, bend over backwards to do things for them, go to lunch with them and nod off their heads to every word  and every decision taken irrespective of the consequences. These are people part of the yes-brigade who may find themselves at cross roads when the boss just dumps them for a better opportunity. Though certain of the activities mentioned may form part of your routine unknowingly, but this kind of attitude brings you into a direct line of conflict with your colleagues and subordinates. This is what we call a “chamcha” in the colloquial language, here in the city of Mumbai, India. Also, if this guarantees promotion (as expected by some) you are better off being in a new organization than imbibing this quality. Always make your work speak for itself.

4. Never draw comparisons with anyone: This is especially true when we try to compare salaries, promotions, work profiles etc. These kind of comparisons will only end up in you being even more disgruntled and dissatisfied and may start affecting your performance. This will also lead to a stressful work life and you will end up a psychological wreck. Every man is there for a reason and you are also doing what you are doing for a reason. Just try to become the best in whatever you do and leave the rest to the others. Always remember we are never short of options. Give it your best shot. If it doesn’t work the first time, put in even more effort and if the outcome is still not up-to what you wanted, you always have the option of moving on. There is no dearth of opportunities in this world. Only require people to look in the right places.
5. Work-Life balance: This is the latest management mantra that’s going around. However rosy it may seem let me assure you, there is no such thing as a work-life balance. Work, these days has become so intense that it has started to seep into our daily lives. Also with the advent of nuclear families, family life has also crept into our line of work. When we crib about us having more work to do, we need to just stop for a moment and think about the last phone call or email we have had from our friends or near and dear ones. And I can safely vouch that there would be no man who has not received a call or an email from family or friends on a single day of his working life. I also do personally feel that we are always better off not scheduling any personal engagements on a working day even if it is after office hours. So stop cribbing and start working.
6. Stop looking at the watch: This is especially for those of us who are of the belief that office timings should be as defined in the company rule book. Had that been the case, India would not have been the outsourcing super power that it is today. Also, a work day should be defined by the activities at hand and ensuring completion of these tasks. In such circumstances, one needs to just stop and think of what would happen to the work left unattended at our table in case we are unable to resume the next day due to various strikes or disease or a family urgency and the additional burden it would create on our own colleagues and put ourselves in their shoes. I am always reminded of the opening scene in the movie Hollowman wherein Kevin Bacon ( the actor playing Hollowman) takes a break from his work and looks up and the sign pasted there says

“You should be working”

7. Resolve issues: Always try and resolve issues at your table itself. If it seems that an issue may go out of hand, consult your immediate reporting authority. Rather than letting an issue take its own time and getting escalated to various higher-ups and turning into a nasty situation, take control of the situation. It has often been seen that people take great pleasure in sending emails after emails on the same subject making it a pain in the eyes of the other people marked in the mails, without taking any action. This only complicates matters further and leads to frustration at the work place.
8. Enquire: At the cost of being branded an obtrusive colleague, enquire about what your fellow colleague is doing and what you can do to reduce his load. This is especially helpful in times when within the same team one of the guys is engaged in a demanding project and the other is having a relatively easy day. The very act of asking in itself helps soother the other colleagues nerves and help him in completing his work in a more efficient manner. Also, never be shy of helping out your co-colleague  in completing his work even at the cost of being late than usual in getting home. Remember this may happen to you too.

9. Remember: Finally remember the following two golden rules.

Rule 1: THE BOSS IS ALWAYS RIGHT

Rule 2: IF THE BOSS IS WRONG, APPLY RULE 1

So go ahead, work your worries away. Have a great day ahead!

Regards

Mani.S. (A.k.a Ananth.S.)

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3 Years of Blogging from Creative Writers Blog: 199 Posts & 1120 Comments: Thank You Dear Readers & Dear Authors!

This is our 200th Post today:

As we would have loved to add a special touch to this 200th Post, we have one of our very celebrated writers from the Young Talents Zone, Mr.Aditya K, to add his experience again in beautiful words. To make this more special, we requested Mr.Aditya to share two of his most recent learning experiences and he did.

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Reconnect: Part 1:

Young Intach

ReConnect’s First Expedition

The five members of Mumbai’s first Heritage Club, ReConnect, and our mentor Mrs. Gaynor strolled over to the main gate of the school, intently waiting for the Jeep that would drive us through our first expedition. We all hopped in, sorting out our stationery while the car rolled through the dug-up roads of Juhu, heading directly for Bandra. We crossed archaic buildings like the Mithibhai College, the coarse waters of the Juhu beach, the Talao Lake, St. Joseph Convent from 1803, St. Peters Church, St. Stephens Church and finally our destination, Mt. Mary. Mount Mary was a basilica, meaning it contained relics of a great person. This basilica is extremely famous in Mumbai, and has a huge fair in September to celebrate the birthday of Mary.

The members of ReConnect marched to the entrance of the basilica, where we noticed the heavy Portuguese influence on the construction. We noticed the silence of each footstep rebounding off the high arches that formed the dazzling ceiling, intense with bright designs like the walls which portrayed the life of Jesus in vivid colours. The tall statue of Mary stood amidst vibrant flowers looking down on the benches.

After noting down facts, we leaped back into the vehicle in awe. We rode into St. Andrews, where we got a jolt to find graves dating back to 1908, piled out in the entrance like paving stones.

After taking down& closely observing the features of the church, we rode back to school.

Going on this one trip has increased my knowledge on the heritage of Mumbai and the history behind it by acres. It has been a great learning experience.

Love Mumbai!

Thank you

Aditya K

Reconnect: Part2:

Five heartbeats boomed across the MPH as the remaining students of the audience marched in. Could they hear these heartbeats? The five of us who were crouched backstage could definitely hear them. We waited in anticipation for Mr. Craig to finally announce us on to stage.

We five members of the ReConnect (Heritage Club) were prepared to do a magnificent assembly with two grade 11 students. After everyone hushed down, the presentation started in full swing.

We were introduced one by one and the information began to be let out, little by little. Our topic for the assembly was World Mother Language Day, which takes place on February 21^st. Our main concerns were about languages going extinct and how to prevent that. Each of the members walked over to the spotlight and presented a given topic about Mother Languages.

My topic was the death of an 82 year old lady in the Andaman Islands. But it was not just the death of a human but also the death of the language Bo, of which she was the sole speaker. Now even languages are endangered; not just our animals. ReConnect revived and presented the numbers 1-10 in Bo. This was followed by every one of us presenting a short speech in our mother tongue.

The assembly ended with an intense debate about whether it is better to learn and preserve your Mother Tongue or the universal language, English. As it turned out, both of them are important, as you should communicate with everyone in a mutual language and maintain your mother tongue. I am certain that everyone left the assembly hall soaked with information!

However, this assembly was the second event of ReConnect that week- the first one will be remembered by most of the women staff in Middle School. Since it was International Women’s day on Monday (18^th March), we members of ReConnect went handing out roses to all the females we encountered in the school and received numerous You made my day!’s from them.

These events have made us in ReConnect more confident in approaching people, as well as given us more information.

Thank You.

Aditya K

School Ecole Mondiale

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The News behind a newsppaer:

All the students of grades 7, 8 and 9 marched over to the buses parked in a grid pattern like the houses of the Indus Valley Civilization. We were all geared up and ready to drive down to the DNA (Daily News and Analysis) printing press in Vashi to learn the entire story of the newspaper that reaches our doorsteps at 7 in the morning, right from setting what percentage of coloured ink the logo on the front page needs to the proofing of the paper to insure that there are no smudges.

DNA News

The long drive from the school in Juhu down to the printing press in Navi Mumbai was predicted to take up to two hours, but time flew by- for most of us- as we chatted along with our friends, seeming to find more topics outside of the window. After asking “Are we there yet?” uncountable times, we final got there.
The printing press seemed quite a serene and quiet place from the outside, but that opinion was shattered when we heard it after we got off the bus. The transition from the somewhat cool bus to the scorching heat of the factory compelled our sweat glands to force the sweat out. There was a faint synthetic ink smell lingering in the air, wafting around the huge rolled bales of fresh recycled paper.
As we made our way through huge machines humming, we caught sight of paper being unravelled and printed on at a tremendously rapid pace. In fact, the press could produce 4500 newspapers in just an hour!  Talk about rapid news!
The people at the DNA press were simply fantastic and very helpful. They kindly explained various segments of the press in detail, answering all questions and clearing all our doubts. They diluted their talk by showing us the machines as well so we could comprehend the information visually.
After we were shown how they printed paper, the buckets of ink, how they dried it, how they printed plates, the coloured ink percentages and how they preserved the ink, we were taken into a large conference room to give us an introduction on DNA’s history as well as ‘YA!’, which is a newspaper just for kids, of which we each given a copy of.
I learnt a couple of great things there, such as the fact that they added a chemical to the ink so that it didn’t smudge. I also learnt how the newspaper was assembled and put into boxes to be carted off. I never knew that so many processes have to be followed in order to make a newspaper- right from a newspaper reporter writing an article to advertisement spaces being sold to printing it.

This experience has increased my knowledge by miles- around as many miles as there are letters in a newspaper.

Thank you DNA and their entire team for such a wonderful experience and Thank you EcoleMondiale for this amazing opportunity.

Aditya K

School Ecole Mondiale

With so much of social media marketing, brand analysis, consumer needs statistics, product insight interactions etc the power of media & the number game online, it becomes a great everyday learning school and a wonderful experience. It adds so much of learning on the real meaning of the term BRAND with respect to different products and industries & what they mean to each of them.

The work is great and there is so much of research and new tools understanding happening here on a daily basis. We just finished 3 big marketing campaigns each for two of our corporate clients into the trading & retail industry last week. It will be going live the coming week from their end.

The first thing that we did after the campaigns is ask ourselves, “Isn’t the rent due to the “society” for some time now?”

That’s right, corporate social responsibility is a key factor for every team member associated with Techdivine Creative Services.

It’s been over 5 years since my association with varied NGO’s across cities in India. I am still deeply honored for being considered for the Rashtriya Gaurav Award for the varied contributions to different NGO’s. I remember my different experiences across well known NGO’s and I actually realized that not everyone associated with an NGO need to be understanding the cause fully or even caring about the same to the core. That brought me close to also understanding the fact that writing a cheque of X amount to an NGO does not fulfill your duty towards the family surrounding you and your loved ones, which is the society in general.

The works that I have associated myself with in the last 5 years have been from taking and educating the less privileged on different aspects and subjects to doing volunteering works during calamities to arranging IT literacy sessions for groups that would love to learn and grow with IT, but cannot reach the right source or afford the same, to just being there for those who need anyone just to be around them for some time. It’s only during these associations and interactions with scores across the cities of India, that I ran into massively big & well known names in our nation who have been doing this and lot more for decades. Their experiences have deeply humbled me over the years. I used to feel proud of myself when I began contributing my time or skill for those less fortunate, but when I realized the amount of efforts that I could have actually put into it over a period of time, I felt more humbled. It’s very true to say that, no amount of profits in life or number cracking achievements can give you a real peaceful sleep than knowing that you made a positive impact on someone who really needed it in their life that day and whom we have never known before.

Mother Teresa has been an unbelievable influence on my life and when I see the smile on the sweet mother’s face when she is with her children in her videos and across platforms, the aura of positive energy that already seems to surround her only gets bigger. I can never become or even fathom to do what she has done for billions across the globe, as I am like a candle in front of the sun when I look at her, but if I could while making the rightful contribution towards my family also always make that positive impact to those who are part of the society but not related directly to our lives, the feeling is amazing. At the end of the day, it is to make ourselves feel better that we do something for someone, well, for most of us. There are those around us too, who do it because it is their greatness to contribute without expecting pride feeling in return. They are truly the ones that are keeping the world in one single safe and sane place. Societal contributors and influencers like Mother Teresa, now being the mother that she was, is not a task that is easy or humanly possible to follow.  Even during our recent visit to one of their abodes, the air and the aura surrounding us were amazingly positive. Attached is a pic taken from their facility.

Mother Teresa

As more of these discussions and thoughts flowed across with our team at Techdivine creative services yesterday, (this happened after the team presented the marketing reports for the week, by the way, expecting  a pep-talk probably from my end on how to analyze and perform better, instead, this is what they got to hear). But they did not complain. Every member of the team here knows the importance that we associate to Social responsibility on a regular basis.

We are hoping to one day soon plan out a forum wherein we can coordinate, plan, invite and conduct lot of social initiatives on education, social abuse help groups & motivation events with the support of the entire team and good wishes from our members across countries.

No wonder that Corporate like TATA or Infosys today commands so much of respect across the globe today, with so much of social help that they have attached themselves in sincerely carrying out as part of their routine. They are great motivations and inspirations to any corporate today.

As the weekend draws to a close, I guess it is time for a real time social connect anyway.

Stay focused, stay connected & stay really social!

God Bless,

Ananth V.

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Dear Friends,

We launched the Cover page of the much awaited and discussed Your SMQ – Social Media Quotient yesterday on  (31/03/2010) in Mumbai.

The Final copies will be released soon.

To know more on the contents and to get yourself a FREE digital Copy of the magazine, register with us for free here: YOUR SMQ FREE Copy

Register for Free Here

For any queries or comments: Feel free to write to us at:

socialmedia@techdivine.com

Stay updated with us here: Facebook Connect or tweet with us here: @techdivine

Keep visiting.

Regards

Ananth V

Product Consultant

TECHDIVINE® Creative Services

Social Media, Design Services, Your SMQ™ & Creative Writing

Dear Friends,

This month marks our 3^rd Anniversary of the Creative Writers blog.

Creative Writing

The journey began with the first publication and the Times of India interview and coverage of the coffee table poetry book “Expressions“, but it was only by end 2008 that we got an idea to get other writers too to add their ideas, experiences and stories and share them in such a large platform.

As the readers and comments kept increasing, with more inputs, critique, suggestions from all of you, we added interactivity, free registrations for comments, Premium memberships and so on to the creative writer blog.

Today, we proudly stand at 183 –Posts, 973 Comments with 11 Authors and scores of Categories under varied subjects of “Technology, Career, Education, Gadgets, Life, Passion, People, Marketing, Online Media, Art, Legends, Freebies, Social Media Marketing……..”

We sincerely THANK all our dear readers and of course our wonderful authors who have contributed their time and skills to us and have been a part of the Creative Writing family.

Hope you have enjoyed a good read. It will only get better!

Feel free to write to us with any suggestions, comments or your views on the same.

You can reach us at:

Techdivine Creative Services

Facebook – TD Studios Group

Facebook – Techdivine Creative Services Page

Twitter – @techdivine

admin@techdivine.com

Below are the stats to the Top 30 Posts from all time:

Top Posts for all days “March 2007 to March 2010”

All Time – March 2007 – March 2010

Title                                                                                                                                        Views

1. Coffee – A case to begin all cases (2123 Views)
2. Why So seriousssah……. (493 Views)
3. SHOLAY in Facebook Style (388 Views)
4. Google wave – Part 2: Adding & tagging Attachments (331 Views)
5. My Trip to Aurangabad- The City Of Gates (112 Views)
6. Of Forbes India’s 100 Richest: Top 10 picks from our readers (197 Views)
7. IIM Indore my blog: The Life at IIM I (187 Views)
8. Online Creative Writing Contest for Students is HERE! (183 Views)
9. Charlie Chaplin (179 Views)
10. Married but to caste and religion (175 Views)
11. Twitter & Facebook: Why SNS? (174 Views)
12. Pulau Tioman, The great journey ( 170 Views)
13. IIM Indore – IRIS Break Free – Klueless Game (169 Views)
14. ET Awards 2009: For Corporate Excellence (158 Views)
15. ‘Kudos’ to an amazing artist “Kseniya Simonova” (157 Views)
16. Standard Chartered 2010 MUMBAI Marathon (155 Views)
17. Touching a million lives, but only ONLINE (154 Views)
18. A Southie’s Life Rocks (or is it on the rocks) (154 Views)
19. Transitions in Life (152 Views)
20. BLINKX: Video Search engine: Don’t “blinkx” anymore (153 Views)
21. 26/11: Mumbai Terror Attack – Saluting the real heroes (152 Views)
22. Warli Art India: UK Art Council: A journey, for Art’s sake! (152 Views)
23. Google Wave is here (150 Views)
24. Le Tour de France 2009 (145 Views)
25. Social Media Marketing for your business: Unleash….. (143 Views)
26. Working Women & Parenting (142 Views)
27. Social Media Marketing (SMM) – From root level, Why it will work? (141 Views)
28. The Standard Chartered Mumbai Marathon 2010: My Dream Run (138 Views)
29. Save Indian HOCKEY!!!!! (135 Views)
30. The Adventurous Land and the half blood Man: Having the Elixir (135 Views)

Most Popular Tags with us:

Life

Online Marketing

Marketing Services

Emotions

People

Social Media Marketing

Social Media Quotient

Hope

Career

And yes, our Blog has always been Mobile ready!

Happy reading!

Admin

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

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GET YOUR FREE COPY of YOUR SMQ: CLICK HERE