Social Media Marketing

New age Media Advertising

The nature of consumer engagement today is radically changing. Focus on specific program initiatives, pre-defined goal oriented plans and working across media to customize and get integrated reusable and utility based digital and traditional content for the end user (Customers, Audience, Stakeholders etc) is the core today.

Advertising and marketing have grown and matured over the years. The idea has become more than clear that sticking on to traditional media or at the same time, pushing the new age media to ‘purely sell’ is not going to get the marketer even an ounce of value addition or brand equity.

Value addition for the clients can be in terms of higher market penetration, better product positioning, increase in volume sales and volume market growth. The need here is to shift from a pure marketing oriented approach or a selling approach to connecting with the consumer by humanizing your brand with higher quality services and being an active part of today’s powerful communication prism across the globe.

When we talk about the needs today, the consumer has ideas that he is looking forward from his product. Similarly the audiences have expectations from their services to go beyond providing what’s been promised. In such cases, consumers are the main open source to get insights about what the market needs, to touch that common nerve appeal.

So let’s grow beyond simply advertising and marketing to a new world order of conversation prism by focusing across channels based on market, insights and need.

The idea to begin with, in this new age digital content era is to be where your consumer today is.

So keep conversing and stay connected.

Let us know of your views on the same.

Regards

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

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Category Posts under:

Social Media Marketing – Latest:

Social Media Marketing Techniques

Free Google Tools that every web developer & marketing expert should Use:

Google Free Tools

Free Google tools for You:

Google Skool:

The Search-based Keyword Tool provides keyword ideas: A must know for any website user. You could be a hard core web developer or a regular website user who wants to add value to the site and make it well, more ‘alive’

What does the Google Skool do for you?

Google Skool generates keyword and landing page ideas highly relevant and specific to your website

Gives you a set of tailored keywords to help you further in the keyword bidding process for google adwords based on language and territory settings.

Search Engine: What’s new from Google: Video Embeded:

Google Search Engine SEO: Search Based Keyword Tool

Webmaster Help forum:

Now here is something for anyone and everyone. Whether you are a paid google power user or using the free tools provided by this awesome search engine, you can always get help from google.

No. No phone calls here. Just enter into their forums and get into the conversation. Ask your queries and share your experiences too. Get help online.

Google Analytics:

Google Analytics is definitely one of the most power packed web analytics solution that gives you deep and resourceful insights into your website. It drives into the following 3 core aspects of Analytics Intelligence, Advanced Segmentation & Flexible Customization.

Google Website Optimizer:

One of the best jackpot tools from google. Google Website Optimizer tool helps one increase the value of your existing websites and traffic without spending a cent.

Google Trends & Google Website Trends

So, what’s been trending? The power of FIVE: Enter up to five topics and see how often they’ve been searched on Google over time. Helps you keep track on your product and service searches and competitors too.

You can also Download the FREE PDF provided by GOOGLE for Google’s Search Engine Optimization Starter Guide: Click to load FREE Pdf from GOOGLE

What are the core advantages of using these free tools from Google?

• To start with its from Google and its free. They also give a better chance at ranking on the google search page for users who would like to have a rich SEO, SEM and online presence without spending too much to begin with if the tools are religiously and appropriately used.
• It helps one understand in detail about the search-engine-friendly sites and diagnosing issues with your site’s search functions like crawling, indexing and page ranking.
• It helps you stay aware of the Malware & hacked sites and such many other security related issues.

Would adding a Sitemap help too?

Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. They’re a valuable addition to your site but do not control how many or which pages will be indexed. Google also helps you in creating a sitemap on your own.

What else:

Would you like to see as closely as possible of how your webpage is going to be indexed by sites like google. You can use another superb Free tool: It’s a browser (No need to install the browser). Lynx: Visit the link and see it if interests you.

These Free resourceful tools from Google when optimally put to use can help you for a powerful social connect and et you a higher SEO quality website well invested in. You can use this for any online platform like a blog, forum, website etc. Just make sure you “know-how to use it” and always make sure to take a backup before installing any new application on your webserver.

Hope you found the article useful and that you have a great ranking quality site ahead! Do share your views, comments and experiences on the same.

To stay updated with SEO tips, Website User Exp tip for the day, web resources and other Social Media & industry updates: Tweet with us here@ Techdivine

Join our Online Conversations here on Facebook:

TD Studios Group: Social Media Marketing Services

Thank You!

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Blogs replace Magazines with Social Media Marketing

connect online

That would be a powerfully misquoted statement, especially in today’s “give them all” technology served new age media world.

I recently read somewhere of the statement above and was utterly confused. Today the digital age and new media are here to work collaboratively and give every consumer what they are looking out for.

Let us look at two scenarios based on a B2B and B2C with a practical approach and perspective.

A top class executive from a big corporation today will prefer to go through the sites online probably during his lunch break of which he might have allotted his daily ‘surfing’ time to be not more than 5-10 minutes which too is on the higher side. Having worked at different levels of marketing & product departments with Directors, Presidents and departmental heads of MNC’s and corporate biggies, this is the one thing that I am extremely sure about. Here too their rigid schedule is made up of email alerts added to their daily dose of reading related to their industry and market so that they do not spend time searching online. Their schedule revolves around a set time every single day. Time is everything. Today we find them working while traveling to and fro from work in their automobiles. Yet, we find the subscription to corporate & industry based magazines being the highest from their group.

Why? Because underestimating the power of print is pure ignorance of the true power of real connect and reach.

Now looking at the second scenario & coming back to the daily consumer by shifting away from the corporate board room. The average consumer today feels comfortable looking at a print magazine at his time of leisure. As a matter of fact, we tend to ignore any ad based pop-up and flashy banners that ‘surf-up’ during our browsing time. Another point to look and give a deep thought is the power of the print media even today especially in third world and developing countries.

The chances of an average consumer looking at a print ad in a magazine and then browsing about it online are much higher than vice versa.

Why?

The age of technology & new media have also pushed across boundaries of providing one with massive information across industries. Today, I spend on an average reading about nine to ten thousand (10,000) pages of content and news information every single week across media’s. Still there is so much updating needed.

With all of these factors, the right way to reach a consumer today, be it a B2B or a B2C consumer is by blending in the traditional media with the new age technology and providing both to the consumer. A magazine today has much stronger power in communicating a message than a blog to an average household as it reaches and is delivered in hard copy in their hands. It adds up a trust about the company, about the team of professionals associated with the organization and gives one a form of assurance about the organization being real and not just another virtual company with a work from home concept who would be handling your brand or product.

The idea to cater to both the scenarios today would be to add a healthy amount of resourceful information in your magazine for local demographic distribution and use the power of online media for a much larger field zone with more content and resources.

As a generation gifted with the power of speed & timely information it is our core duty to today combine all that we can and leverage it to fulfill the needs of the advertiser and at the same time serve as a catalyst who not only evangelizes a brand but also caters to the consumer’s needs.

Blog rules, sites dominate, social networking is growing massively, but the power of a media tool works best when you have both the traditional media and the new age technology combined as one.

Make sure when you hand over your product or brand to any agency that they are not just another technically sound organization promising a higher seo for website and analysis, but understand the market, consumers and have a powerful presence too in the web today. Make sure to know if they themselves practice what they preach and if they do, they would have a much better chance to deliver than anyone else.

Go local, get global and stay connected. But most importantly make sure that in the race to reach a client across seas we do not miss out on a prospect next door who needs the same set of services too.

Go BRAND Yourself!

Give us your views on the same. We would love to hear from you.

Connect with us here:

Twitter: @techdivine

Facebook Group: TD Studios:Social Media Marketing Services Group

Write to us:   socialmedia@techdivine.com

Ananth V

Techdivine Creative Services

Social Media, Design Services, Your SMQ & Creative Writing

PRESS evolving to ‘Press this’: In India

Press Evolution:Newspaper

By press in common parlance we usually refer to Printing press, but in journalistic & mass communication terminology, we mean print media such as newspapers, periodicals, magazines, news agencies, press syndicates and any such printed material.

The idea behind forming a press in terms of newspapers and similar related agencies has been to share public information, from the nation or the people themselves and create a powerful vehicle of expressions and information. Today, newspapers have evolved in terms of not only content but also the way it is presented to the mass across countries.

From the time of Maharajas (Kings) and before the period of Christ, we can see wall carvings, signs and stone art symbols across cultures and religions. Kings like Ashoka and Mughal emperors have made powerful use of these media for ages to keep the public informed and educated.

As wall carvings went to the next level of stone and sculptures with writings to newsletters  as manuscripts, the development of the printing press was gradually taking place. Soon enough India found its first official newspaper courtesy of James Augustus Hickey in the form of Bengal Gazette in the year 1780.

The first printing press was established in Mumbai in 1674, second in Madras and third in Calcutta in 1779. Hickey’s Bengal Gazette also known as the Calcutta General Advertiser began on 29^th January 1780. It was described beautifully as a ‘weekly political and commercial paper open to all parties but influenced by none’

The first two decades of the 19^th century saw rigid control of the Press by Lords Wellesley and Warren Hastings. In-spite of this, slowly the Indian readers were soon enough exposed to a very large number of printing houses in the form of newspapers and newsletters across Mumbai, Calcutta & Madras in the form of Darpan, Dig Darshan, Samachar, Friend of India etc.

During this period came the father of the Press industry revolution who raised the need, awareness and to give what the press very truly deserved, “the freedom of the press”, he was none other than Raja Ram Mohan Roy.

Soon enough there was established the first truly owned Indian newspaper by Gangadhar Bhattacharya which was also called as the Bengal Gazette. Rapid developments across languages soon evolved in the form of print press in Hindi, Marathi, Urdu, Gujrati, Tamil, Malayalam, Assamese, Punjabi in the later part of 1850’s. As another decade moved in with the war of independence breaking in, the press became more prominent, more popular and a much needed power tool for information and education for people in general.

When we look into the advantages behind a newspaper and such other print media, even if there is low subscription or reach in terms of actual sale of the IP of newspapers, magazine, newsletters etc. the readership finally goes high. Especially in a country like India where there is still a huge number of people who are not literate, the news spreads in the form of sharing information from person to person. So the power of PRESS is a revolution on it’s own.

Over decades as the most famous and influential newspapers such as Bande Mataram, Kesari, Maratha, Free Press Journal, Madras Standard, Bombay Chronicle etc kept creating waves, so were prominent influencer’s like the great Mahatma Gandhi, Raja Ram Mohan Roy, Bal Gangadhar Tilak, Kasturi Ranga Iyengar etc associations with it.

The support for this medium of education and information became larger than life. Soon enough the influence to influence increased with technology contributing and forming a major role into the digital revolution of information sharing.

Today with millions of users across globally, India ranks high amongst users of internet and stands 2^nd across Asia and with more adding up every day.

One of the most popular forms of using press or print information across India today is through blogs and micro blogs. No wonder we find more and more newspapers and magazines going ‘online’ and being a part of the larger revolution of the ‘spot content generation & sharing era’.

Today press has taken a larger role of not only entertaining and educating but also of rapidly evolving with the passage of time. We will soon be seeing a lot more of micro blogging platforms and blogs presenting the power of Press to us.

So till then, press this, share and keep evolving & learning!

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You can also join us here to stay updated with latest in technology, print, media, press, advertising, web resources, social media, corporate branding etc….. here: Tweet @techdivine

Feel free to share your views with us.

Keep reading & commenting.

Thank You!

Ananth V

What is Your SMQ- Social Media Quotient?

What is SMQ

Your SMQ – Social Media Quotient is a technique from Techdivine Creative Services to not only arrive at the quotient, but also to plan, design, implement and improvise on the same for a powerful social media marketing Services Campaign for your Brand / Organization.

Does Your SMQ mean:

1. To calculate your presence on the web via a  quiz format OR

2. Adding up your score based on the presence or your knowledge of social networking sites
(SNS) OR

3. Calculating your SMQ as per your conversations happening on the web

The answer is a simple “NO“.

Your SMQ – Social Media Quotient has nothing to do with ‘only’ your presence on SNS or your score based on your conversations on the web.

A Social Media Quotient is a powerful platform and an ongoing technique based tool to assure your product and service reaching across the right target segment and market based on your organizational goals & time-line.

What do we offer:

1.Your SMQ – Social Media Quotient Services with complete Social Media Marketing
campaign with tracking statistics based on Your needs.

2.Hard Print “Your SMQ” magazine for our clients across platforms and industries

You can also download the: What is Your SMQ – Social Media Quotient Services Free PDF here

Feel free to write to us here: socialmedia@techdivine.com

Regards

Admin

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

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Connect with us here:

Twitter @techdivine

TD Studios Group: Social Media Marketing Services

9 Tips on How to survive the Workplace:

Cubicle

“How to survives” have been part of each one of us at some point or the other in our lives, especially with regards to workplace. Today,  I bring out here certain tips which will help you to be at peace with yourself & others including fellow employees, subordinates and the most important of all – your boss.

The various tips listed below, mirror my attempts at survival at the workplace in the short career that I have had. This in no way can transform into the Bible or a magical potion to attaining nirvana at the workplace.  Kindly note, they are my personal views and as I would like to call them, the – golden rules to survive the workplace.

1. Never Compare: This is especially true when you have joined a new company which is more or less engaged in the same activity or in the same industry as your previous company. Yes, comparisons are bound to arise on the work culture, infrastructure, technology and other issues which one might find different from your earlier employer. However this does not go on to translate into a good company-bad company thing. One has to remember that every organization has its own ways of functioning and this may create limitations in the style of functioning. You will be required to appreciate the presence of certain things. However it is not necessary to get stuck at the things that you don’t like and crib about them especially to senior colleagues or other team members who have been there for a long time. Instead try to devise work around solutions to these things which will enable you to live the same or similar life that you lived in your earlier organization. Besides if everything were to be like your previous organization, Why Change in the first place??? Point to ponder isn’t it.
2. DO NOT enter into Conflict situations: A wise man rightly said – There are two things in life that you cannot wish for – A good wife and a good boss. If you manage to get both, then maybe you are dreaming! However most of the times, from my experiences, there have been differences of opinion between the boss and the subordinate (you). In such times, rather than a heated discussion on the subject, it is always better to put your point of view/justification across and then let the boss decide on the future course of action. This not only enables closure of the topic under discussion but also ensures a better working environment around you. One only needs to have two to three interactions with people to know their body makeup. Also most bosses are known to trust their instinct more than anything else. So rather than arguing on something and wasting precious time and peace of mind accept the verdict and move on. This may sound to be due to a lack of self confidence in your abilities to some readers but personally speaking, this is a much better way of being in a win-win situation.
3.  DO NOT cozy up: We may have seen many of our colleagues in action doing exactly this. These are people who may wish the boss hello in a more than endearing manner, carry their baggage, go to lunch with them, bend over backwards to do things for them, go to lunch with them and nod off their heads to every word  and every decision taken irrespective of the consequences. These are people part of the yes-brigade who may find themselves at cross roads when the boss just dumps them for a better opportunity. Though certain of the activities mentioned may form part of your routine unknowingly, but this kind of attitude brings you into a direct line of conflict with your colleagues and subordinates. This is what we call a “chamcha” in the colloquial language, here in the city of Mumbai, India. Also, if this guarantees promotion (as expected by some) you are better off being in a new organization than imbibing this quality. Always make your work speak for itself.

4. Never draw comparisons with anyone: This is especially true when we try to compare salaries, promotions, work profiles etc. These kind of comparisons will only end up in you being even more disgruntled and dissatisfied and may start affecting your performance. This will also lead to a stressful work life and you will end up a psychological wreck. Every man is there for a reason and you are also doing what you are doing for a reason. Just try to become the best in whatever you do and leave the rest to the others. Always remember we are never short of options. Give it your best shot. If it doesn’t work the first time, put in even more effort and if the outcome is still not up-to what you wanted, you always have the option of moving on. There is no dearth of opportunities in this world. Only require people to look in the right places.
5. Work-Life balance: This is the latest management mantra that’s going around. However rosy it may seem let me assure you, there is no such thing as a work-life balance. Work, these days has become so intense that it has started to seep into our daily lives. Also with the advent of nuclear families, family life has also crept into our line of work. When we crib about us having more work to do, we need to just stop for a moment and think about the last phone call or email we have had from our friends or near and dear ones. And I can safely vouch that there would be no man who has not received a call or an email from family or friends on a single day of his working life. I also do personally feel that we are always better off not scheduling any personal engagements on a working day even if it is after office hours. So stop cribbing and start working.
6. Stop looking at the watch: This is especially for those of us who are of the belief that office timings should be as defined in the company rule book. Had that been the case, India would not have been the outsourcing super power that it is today. Also, a work day should be defined by the activities at hand and ensuring completion of these tasks. In such circumstances, one needs to just stop and think of what would happen to the work left unattended at our table in case we are unable to resume the next day due to various strikes or disease or a family urgency and the additional burden it would create on our own colleagues and put ourselves in their shoes. I am always reminded of the opening scene in the movie Hollowman wherein Kevin Bacon ( the actor playing Hollowman) takes a break from his work and looks up and the sign pasted there says

“You should be working”

7. Resolve issues: Always try and resolve issues at your table itself. If it seems that an issue may go out of hand, consult your immediate reporting authority. Rather than letting an issue take its own time and getting escalated to various higher-ups and turning into a nasty situation, take control of the situation. It has often been seen that people take great pleasure in sending emails after emails on the same subject making it a pain in the eyes of the other people marked in the mails, without taking any action. This only complicates matters further and leads to frustration at the work place.
8. Enquire: At the cost of being branded an obtrusive colleague, enquire about what your fellow colleague is doing and what you can do to reduce his load. This is especially helpful in times when within the same team one of the guys is engaged in a demanding project and the other is having a relatively easy day. The very act of asking in itself helps soother the other colleagues nerves and help him in completing his work in a more efficient manner. Also, never be shy of helping out your co-colleague  in completing his work even at the cost of being late than usual in getting home. Remember this may happen to you too.

9. Remember: Finally remember the following two golden rules.

Rule 1: THE BOSS IS ALWAYS RIGHT

Rule 2: IF THE BOSS IS WRONG, APPLY RULE 1

So go ahead, work your worries away. Have a great day ahead!

Regards

Mani.S. (A.k.a Ananth.S.)

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Married, but to caste and religion

3 Years of Blogging from Creative Writers Blog: 199 Posts & 1120 Comments: Thank You Dear Readers & Dear Authors!

This is our 200th Post today:

As we would have loved to add a special touch to this 200th Post, we have one of our very celebrated writers from the Young Talents Zone, Mr.Aditya K, to add his experience again in beautiful words. To make this more special, we requested Mr.Aditya to share two of his most recent learning experiences and he did.

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Reconnect: Part 1:

Young Intach

ReConnect’s First Expedition

The five members of Mumbai’s first Heritage Club, ReConnect, and our mentor Mrs. Gaynor strolled over to the main gate of the school, intently waiting for the Jeep that would drive us through our first expedition. We all hopped in, sorting out our stationery while the car rolled through the dug-up roads of Juhu, heading directly for Bandra. We crossed archaic buildings like the Mithibhai College, the coarse waters of the Juhu beach, the Talao Lake, St. Joseph Convent from 1803, St. Peters Church, St. Stephens Church and finally our destination, Mt. Mary. Mount Mary was a basilica, meaning it contained relics of a great person. This basilica is extremely famous in Mumbai, and has a huge fair in September to celebrate the birthday of Mary.

The members of ReConnect marched to the entrance of the basilica, where we noticed the heavy Portuguese influence on the construction. We noticed the silence of each footstep rebounding off the high arches that formed the dazzling ceiling, intense with bright designs like the walls which portrayed the life of Jesus in vivid colours. The tall statue of Mary stood amidst vibrant flowers looking down on the benches.

After noting down facts, we leaped back into the vehicle in awe. We rode into St. Andrews, where we got a jolt to find graves dating back to 1908, piled out in the entrance like paving stones.

After taking down& closely observing the features of the church, we rode back to school.

Going on this one trip has increased my knowledge on the heritage of Mumbai and the history behind it by acres. It has been a great learning experience.

Love Mumbai!

Thank you

Aditya K

Reconnect: Part2:

Five heartbeats boomed across the MPH as the remaining students of the audience marched in. Could they hear these heartbeats? The five of us who were crouched backstage could definitely hear them. We waited in anticipation for Mr. Craig to finally announce us on to stage.

We five members of the ReConnect (Heritage Club) were prepared to do a magnificent assembly with two grade 11 students. After everyone hushed down, the presentation started in full swing.

We were introduced one by one and the information began to be let out, little by little. Our topic for the assembly was World Mother Language Day, which takes place on February 21^st. Our main concerns were about languages going extinct and how to prevent that. Each of the members walked over to the spotlight and presented a given topic about Mother Languages.

My topic was the death of an 82 year old lady in the Andaman Islands. But it was not just the death of a human but also the death of the language Bo, of which she was the sole speaker. Now even languages are endangered; not just our animals. ReConnect revived and presented the numbers 1-10 in Bo. This was followed by every one of us presenting a short speech in our mother tongue.

The assembly ended with an intense debate about whether it is better to learn and preserve your Mother Tongue or the universal language, English. As it turned out, both of them are important, as you should communicate with everyone in a mutual language and maintain your mother tongue. I am certain that everyone left the assembly hall soaked with information!

However, this assembly was the second event of ReConnect that week- the first one will be remembered by most of the women staff in Middle School. Since it was International Women’s day on Monday (18^th March), we members of ReConnect went handing out roses to all the females we encountered in the school and received numerous You made my day!’s from them.

These events have made us in ReConnect more confident in approaching people, as well as given us more information.

Thank You.

Aditya K

School Ecole Mondiale

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The News behind a newsppaer:

All the students of grades 7, 8 and 9 marched over to the buses parked in a grid pattern like the houses of the Indus Valley Civilization. We were all geared up and ready to drive down to the DNA (Daily News and Analysis) printing press in Vashi to learn the entire story of the newspaper that reaches our doorsteps at 7 in the morning, right from setting what percentage of coloured ink the logo on the front page needs to the proofing of the paper to insure that there are no smudges.

DNA News

The long drive from the school in Juhu down to the printing press in Navi Mumbai was predicted to take up to two hours, but time flew by- for most of us- as we chatted along with our friends, seeming to find more topics outside of the window. After asking “Are we there yet?” uncountable times, we final got there.
The printing press seemed quite a serene and quiet place from the outside, but that opinion was shattered when we heard it after we got off the bus. The transition from the somewhat cool bus to the scorching heat of the factory compelled our sweat glands to force the sweat out. There was a faint synthetic ink smell lingering in the air, wafting around the huge rolled bales of fresh recycled paper.
As we made our way through huge machines humming, we caught sight of paper being unravelled and printed on at a tremendously rapid pace. In fact, the press could produce 4500 newspapers in just an hour!  Talk about rapid news!
The people at the DNA press were simply fantastic and very helpful. They kindly explained various segments of the press in detail, answering all questions and clearing all our doubts. They diluted their talk by showing us the machines as well so we could comprehend the information visually.
After we were shown how they printed paper, the buckets of ink, how they dried it, how they printed plates, the coloured ink percentages and how they preserved the ink, we were taken into a large conference room to give us an introduction on DNA’s history as well as ‘YA!’, which is a newspaper just for kids, of which we each given a copy of.
I learnt a couple of great things there, such as the fact that they added a chemical to the ink so that it didn’t smudge. I also learnt how the newspaper was assembled and put into boxes to be carted off. I never knew that so many processes have to be followed in order to make a newspaper- right from a newspaper reporter writing an article to advertisement spaces being sold to printing it.

This experience has increased my knowledge by miles- around as many miles as there are letters in a newspaper.

Thank you DNA and their entire team for such a wonderful experience and Thank you EcoleMondiale for this amazing opportunity.

Aditya K

School Ecole Mondiale