Social Media Marketing

Marketing and social media trend setters of 2011 and what we can expect in the year 2012

• What were the trend setters of 2011 &
• What we can expect in terms of digital & social media technology integrated brand, product and services marketing for 2012

The top trend setters, Power house websites and applications in 2011 were:

• Facebook
• Twitter
• LinkedIn
• Google Plus
• Google Android
• Foursquare
• WordPress
• Instagram
• YouTube

 What they achieved and what we can expect from them in the year 2012:

Top trend setters:

Google Android: We saw the globe going gaga over the rich sweet OS treats offered by Google Android in terms of Éclair, Froyo, Gingerbread and so on. Google Android with its open source and scores of free apps, made its presence felt more with the launch of Gingerbread and that was coupled with Samsung’s ample choice of smartphones and tablets powered with Android OS. It has over 85% of its users now upgraded with Android 2.1 and 3.1 OS.

Facebook: The ‘F’ word. Facebook still remains as the top social networking site with over 700 Million users and sure enough, we are looking ahead at an early Billion user milestone mark this 2012.

Twitter: This site which was started merely as a social bookmarking tool or site, now is looking to be a threat to the mighty facebook too. Twitter crossed the milestone of users now sending over 200 Million Tweets per day and with the amazing platform now reaching to over 100 Million active users, the little bird was simply trending across the globe.  With its all new Activity stream, available across more countries and in many more languages, addition of TweetDeck, integration of tools for Sharing photos, videos and more content from popular streams across, Twitter will be the site to watch out for brands and users across the globe.

Foursquare: Foursquare set a record of Billion Check-ins in 2011.  That, further boosted with its user base now growing over 10 million people,  this location – based check-in site made it clear to the world ‘when it comes to geo target or location based application, foursquare rules the lot. (Foursquare Interesting infographic )

Google Plus: The much awaited Google Plus was launched with more anticipation than probably any other news with a frenzy of users paying scores of dollars for getting an “Invite” into Google Plus. Though the initial rush has eventually seemed to settle down with many users opting to stay a little bit longer with facebook than jump on to the G+ wagon, this power site of Google will surely add up some amazing surprises for brands, marketers and users across in 2012. Especially with the One+ button going live across search engine for users to use the tool and popularize real-time content streaming.

LinkedIn: In early quarter of 2011 LinkedIn crossed the 100 Million members mark and its looking better than ever. With its IPO soaring  and creating the most amazing financial buzz around,  it is a site to look out for. With its newer features of Live news, popular stories and more, professionals across the globe want to be a part of this amazing network. Lot is riding on it this year and if the past experience is anything to go by, 2012 will be a year of positive updates and surprises for LinkedIn users across the globe.

WordPress: WordPress crossed the 50 Million mark in 2011 and this popular Blogging platform now empowers over 70 Million sites (70,112,513 WordPress sites across the Globe.) With its ease of use and flexibility for users to add their own codes, app integrations and widgets, we wont be surprised to see it cross the 100 Million mark this 2012. With more and more bloggers and readers around the world, WordPress seems to be an obvious and unanimous choice.

Instagram: With over 150 Million photos, this site seems to be raging with creative and rich content in terms of “captured moments’ which are shared by users every second. Its easy to use, very  fast and empowers users to express themselves amazingly. This app would be a game changer in terms of rich media content sharing especially for pictures and we would not be surprised to see picture editing and effects features integrated more with the instagram apps in 2012.

YouTube: This video stream site turned Five in 2011 and with that it achieved a remarkable milestone of over 3 billion videos viewed a day.

Do we need to say why it’s going to make more eyeballs move on your computer screen in 2012. Keep watching.

 Most important points for BRANDS:

• Its very clear. The year 2012 will be the year of RICH CONTENT (Pictures, Videos, Pods & more)
•  With Brands understanding more clearly about social media quotient analysis and Consumer responses, metrics, the year 2012 will be about “BEING at the right place (Being present only in social sites where the brand and products presence really matters) at the right time.
•  2011 was the year of smartphones. While that can only see an uptrend, 2012 will be the year of Tablets across users. The fight between Apple’s iPad and Samsung Tablets will see a much stronger and more varied availability of tablets from other major players like Blackberry, Motorola, HP too.
• 2012 will be about real-time content streaming and data sharing with users that are genuinely useful to them and will add value to them on a daily basis.

Who will win:

• BOTTOM-LINE: Brands that can capitalize on giving Spontaneous responses to their in-house marketing teams or external agencies will only be able to capitalize. There will be no time for “Delayed responses” this 2012.
•  It’s all about bringing together Marketing and Branding strategies with technology that the user is comfortable with for that particular brand, product and services.
•  Detailed social media analysis, combining various digital strategies like viral marketing, keyword and SEO optimization, Creative Content writing, Online PR Campaigns, will need to go hand in hand with the brands campaigns across social sites like Facebook, Google Adword campaigns and social bookmarking and real-time content and trends streaming across power tools like Twitter.

Do share with us your views, suggestions and comments on “How YOU see the strategies, newer trends and social media marketing-technology integrating in terms of going social will evolve in the year 2012?

Have a wonderfully social year ahead.

Your SMQ Team

Techdivine Creative Services

You can also connect with us here:

• Techdivine Creative Services on Facebook
• Techdivine Creative Services on Twitter

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The journey from Social Media to Assured Sales

The journey from social media to assured sales is the one every brand would love to make.  As it not only ensures good business, but also helps brands to establish themselves as “Consumers Choice”.

Of the many aspects that are part of an online marketing campaign, there are few which are the core points that brands need to keep in mind while planning a social media marketing campaign:

Understand the consumer first -  Do your homework, research, analysis and understand the complete demographic and online social behavior of the consumers on:

• “How do they react” to specific tone of messages, words, phrases etc online.
• Each consumer (Industry centric) reacts differently online and offline.
• The idea is to have a very thin line between the two worlds and give the end users a real-time experience with rich content, feel in terms of demos, apps, videos, immediate feedback and responses too.
• In simple terms, it should result into value for connecting with your brand and a wonderful experience at the end for the users.

The consumer of today is well informed and it is to be used as an advantage by brands as their target market today interacts and engages themselves more than ever before.

So the first idea is to understand and connect with the consumer within and then with the end users.

• Don’t sell, but relate to their needs, buying patterns, customize and give them value for being a part of this online social engagement.
• Remember, every user online who speaks about you or “Likes or Mentions” you across social networking platforms, is your very own brand ambassador.
• Recognize them and reward them accordingly.Make room for immediate gratification.
• Look at what brands like Starbucks or Mountain Dew does. They take customers feedback and create products relevant to their needs.

Now comes the part of understanding what they need and the aspect of really making it happen based on organizational support and dealing with roadblocks that are inevitable (Organizational roadblocks – Rigid Policy, guidelines, in-house team support etc). Every effort towards customization for consumer, especially on an online platform, assures the Brands tremendous recognition and feedback via brand promotion and mentions by their consumers and the best part is that, its measurable.

Offer them custom designed services and products. Its wonderful when brands ask customers to design their very own “Combo products / services” It not only keeps them engaged with the brand, but also tells them that you value their opinions and doing your best to deliver.

Today e-commerce companies like Flipkart are doing really well because of many reasons, but few of those mainly owing to the fact that they have a “no-hassle return policy coupled with Cash on delivery” option which gives tremendous trust to consumers buying online today. With that, they also offer daily special offers, deals, low-price and that with great service is bound to make them popular. It shows that they have listened.

Another important aspect is, to not be on, each and every available online platform.

This is a mistake which many brands today make. Being or trying to be everywhere. Be at relevant online platforms. Understand whether your end users use blogs, forms, social networking sites, google searches, web banner ads, emailers, smartphone apps etc and establish your presence across those profiles only. Being across 4-6 such platforms to begin with is more than enough during a period of a six month to one year campaign wherein, you get a better understanding of their comfort levels with engaging online and you can then focus on may be just those 2-3 platforms, where their presence is more and for a longer duration.

Search engine optimization also is an important part of digital marketing today with feeds and comments appearing on searches. But with the pace with which social media monitoring and marketing seem to be growing, its become compulsory to integrate social media campaigns with seo. But make sure, you concentrate on on-page optimization as strong as off-age optimization too.

Customer insights and knowing your company or Brand’s social media quotient (SMQ) is the core of a social media or any digital marketing campaign. It also ensures brand monitoring for both, negative and positive mentions about your brand, product and services. Always remember, if you exist as a brand, someone out there is are already talking about you. Make sure you are a part of that amazing conversation prism.

SEO and Brand monitoring helps you to find the relevant sites when combined with social media influence strategies (SMI). It lets you study in-depth about the relevant sites, have a brief look at the profile of registered users on that site based on connect you have with the users or the apps integrated with the site. You then get to know the influencer(s) too. The idea is to gauge the quality of brand and or keyword related conversations real-time.

No campaign is complete without predetermined target to be achieved in terms of real ROI for the company or brand. Make sure your social media monitoring and brand marketing campaigns have enough strategies and process in it to help you evaluate the return on investment for your campaigns. Remember, good campaigns are those which constantly are improvised with consistent responses and feedback based on the social media quotient analysis and reports of your campaign.

Some power packed tools that always go a long way when used appropriately are:

• Blogs: It’s a powerhouse in terms of social media tool. A great way to engage your users with interesting and relevant information and at the same time, gives them an opportunity to interact with the brand too.
• Forums: Extremely efficient when it comes to users wherein the products need a lot of assistance in terms of support intermittently.
• Facebook: Wherein the end user is right in front of you
• Twitter: Users are consumption hungry and need quick information at jet speed.
• LinkedIn: For Corporate professionals. Connect and grow as a business together

So, what did your brand tell your customer today?

Share with me your views and comments here. Would love to hear from you.

Thanks and have a wonderful connect ahead.

Ananth V

Founder & CEO

Techdivine Creative Services

You can also Connect with me here: On facebook, On LinkedIn & on Twitter

Key Branding Rules on Social Media

Brand managers have been placed at a higher sense of responsible and more accountable position than ever before.

So before one goes ahead with the power of online marketing tools, Offline solutions, Creative writing for content of your product across sites online etc  of today and leverages it for their brand, it is very much essential to know, what are the keys rules to follow.

BRAND ‘key’ rules:

Always be very clear of your organizational goals from planning a social media campaign, or using multiple platforms for implementing the same. The core needs to be always on the Brand and not the tools or techniques of implementing it. Remember, the social sites are merely tools.

Given below are few key points that every organization needs to keep in mind before implementing an online marketing campaign and reaching across the millions of prospect across the globe irrespective of the nature of your product market or service or industry.

1. Responsibly use the available platforms after properly analyzing them and understand clearly the technology available through those online social networking site platforms before placing your brand on it.
2. Today, with the massive reach across over 750 million users online, the key is also on the timing behind the appropriate use of these media.
3. Always add a face to your voice, whatever be the platform you are using.
4. Integrate your multiple platforms together and stay in sync with the content that you promise to share and make sure you deliver on it.
5. Most importantly, understand that the platform is not to “sell” but to connect.
6. Privacy, content, IP’s are to be clearly showcased across platforms. Reusing of your content, selling it for commercial and such other interests of third parties should be made very clear about.
7. Better safe than sorry. Always understand that what is once online, stays online. So make sure, the information you are showcasing online, can afford to be shared by all those you know and those you don’t, in matter of seconds.
8. As the clichéd quote across superhero movies goes, with massive power, there needs to be a sense of great responsibility too, make sure you understand and implement it in your campaign.
9. Respond: Whatever may be the conversation happening around you, about your brand or organization, respond positively. In case of any dissatisfaction expressed about your product or service respond with utmost sincerity and get to the root cause behind complains at the earliest. Address it and provide proper responses unless the feedback or comments are repetitive by an individual whose nature and online characteristic seems to be disruptive and destructive in general. Make sure, you learn to ignore and at the same time create a backend system to resolve an intentional and unwanted negative comment or feedback from a user online.
10. Do not share personal information, especially of clients and members. Always keep your member groups moderated in terms of the content being posted.
11. Have a clear Social Media Quotient analysis done of your Brand with insightful reports, analysis and feedback.

 Branding yourself in today’s era is very much essential, but make sure, the way it is done is not the way you or your team members want it to be done, but the way it is to be done. With control, Brand-Customer connect and moderation.

Do share your views on it with us here.

For Customized Social Media Marketing, Brand Monitoring, Online Marketing services – Write to us at: socialmedia@techdivine.com or for QUICK CONNECT & Customized Industry Solutions Reach us here

Happy Branding online.

 Social Media Team

Techdivine Creative Services

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• The most Insightful Survey Social Media beyond Marketing
• Social Media Marketing Monitoring Measuring and Turbo charging Brand You
• Social Media Marketing with assured Sales Leads

Empowering BRAND YOU on Your turf, there’s nothing like it.

There is nothing more powerful than having control over your Brand especially when it comes to consumer engagement and interactions.

Now, how does that happen?

Consumers today, have empowered words like ‘LIKE’, ‘SHARE’, ‘Re-Tweet’ beyond imagination.

But this special blog post comes for a very specific reason.

Recently Cadbury & few other Brands got a clear message from social media powerhouse Facebook, that their brands were hosted on nothing more than a rented domain when the social giant took their pages off the site for certain page violations.

Now the power, reach and impact of this social networking site is well known across countries, age groups and Industries. How do we deal with the ‘fan-frenzy’ desires of  brands?

Similarly, majority of the Corporate Moghuls and their Board too these days end up asking one standard question off-late which is, “How do I get more fans?”

I have always shared a core note with them on this, which I thought is due to be shared on a global platform via our Corporate Social Media Marketing Blog from Techdivine Creative Services where we have successfully launched Brand promotions, PR Campaigns, Corporate Branding etc

This is what I have shared with them each time someone says, “I need more fans or followers”:

• How much useful is a teenager to an Industrial Organization?
• How much will “Random Fans & Followers” across sites like Twitter, Facebook etc matter when it comes to measuring your ROI on your campaigns or your Brand value?
• Does having a million fans or thousands of twitter followers cater to your business goals and brand needs?
• How much are you willing to alter your Brands language, style and tone to suit few fans or followers and are you ready for the long term repercussions?

The answer, each time was a simple No, from each experienced corporate professional.

It has to be a NO. Why?

Customer engagement and brand connect has to be happen with proper planning and using appropriate marketing strategies and tools. Its not about having a page on a social site or a twitter account.

Let us take this for example, each time a telecom, credit card or ISP providers call us on our phone we get annoyed and add them to the spam or block lists. Why? because they are entering on our turf during our time schedule.

How is this related to having random fans and followers?

Now every time a user follows “BRAND YOU” just because you followed them or every time a fan joins you because you asked them to through ‘friend suggests’, it’s the same thing all over. Only this time, it would be “Brand You” sharing so called interesting posts, tweets to people who are least interested or not even remotely associated with the message, product or service.

When we say customers engage in brand conversations, the conversations do not necessarily need to be about Your Brand or Product or service, but they need to be of value, quality and depict BRAND YOU at all times.

4 Rules, never to forget:

1. Brand is only as good as the consumer it reaches.
2. If traditional media were to be avoided for new age media sites, then one has less than 50% of market reach possible especially in a country like India. Integrate and collaborate between online and offline media, always, with the right set of words.
3. It doesn’t matter where the consumers are located. The only thing we need to always keep in mind is, speak our BRANDS language and let them connect with us. Never use a Corporate language or a slang style just because you want that consumer to connect. Brands always need to stay focused on what you desire and aspire from your brand to achieve. Clear Goals.
4. Never leave all your eggs in one basket. Core being, never depend on a single platform for reaching out across to your consumers.

Thus multiple platforms, at least one for each medium is a must.

For eg.

• You can have one site that touches base with Bloggers (there are million bloggers and readers today who are looking for information, reviews, news and offers across Blog searches)
• Social Check-ins for users who are on the go (A must today for those in service industry especially Retail, Hospitality etc)
• A single platform for showcasing your creative skills or videos of your Brand messages
• A social book-marking platform wherein your followers consume the resources that you share with them using Url redirects, useful posts, creatives etc.

Your content is the key here. That’s your Corporate IPR ,your very own Intellectual property. Why restrict it to only a third party site? Use it wisely across platforms that are completely under your control, like self-hosted domains for website, Blog, Forum etc

With the power of social connect today, make sure your website has enough new age media tools like FBML, Facebook, Twitter, Blog feeds integration etc to pull the social conversations from your various online platforms to your website pages. Integrate your Facebook, Twitter and Blog conversations on your websites without fail.

Three key advantages:

• One, it becomes a powerful Search engine optimization (SEO) tool
• Two, your content is re-used and has a larger reach.
• And three, in case your social site goes off or the domain has a server crash, there is at least one platform alive and going strong for you keeping the conversations alive.

Always note, the idea is to convey the “BRAND You” message and not alter it by using the users language. Why?

The day a follower or a fan or the social site decides to go offline or communicates on a third party site with his or her own version of constructive random musings of criticism, is the day your fan numbers would too drop at an accelerating pace.

Moreover, having the right fans and followers matters rather than having a million who end up sharing competitors contents in between your comments and pages which might get lost in the social clutter and noise across your third party pages and sites. Brand monitoring here is an equally important function.

Bottom-line:

• The power to make that global “Brand You” conversation a reality is by sharing relevant content, on-time across multiple sites of which you need at least two to three sites completely under your control all the time.
• Having a self-hosted Blog or your own web domain that pulls in feeds and interactions about your brand from across multiple sites not only gives you a larger reach but also control over the message.
• Consumer insights are the most important aspect of any Brand conversation. They not only tell you what they are saying but also where and when. Make sure you make good use of it.

So, what did your Brand tell your customer today?

Share your views on this post, based on your experience across platforms and brands. Would love to hear from you.

You can also Tweet with me @ananthv9 on Twitter.

Thanks

Ananth V

Techdivine Creative Services

Connect with us:

Techdivine on Twitter

Techdivine on Facebook

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Related Posts:

• Viral Marketing Integrating Social Media Monitoring Connect Tools
• The most Insightful Survey Social Media beyond Marketing
• Social Media Marketing Monitoring Measuring and Turbo charging Brand You
• Social Media Marketing with assured Sales Leads

TechBrandsMeetup Event from Techdivine Creative Services

The 2nd TechBrandsMeetUP Event was held on June 12, 2011 in Mumbai at Techdivine Creative Services.

Participants from across 10 Industries (Banking, HR, IT, Telecom, Infrastructure, Media, IPR, Finance, Advertising, Industrial) shared wonderful insights into the current updates from their industry, use of Technology integrated social tools from their organizations, their expectations, concerns, cross sharing of ideas and more.

The event kicked off with our Founder & CEO Mr.Ananth, addressing the professionals with a brief “About us – Techdivine Creative Services” & Highlights of the first TechBrandsMeetUP event.

Each participant was introduced with the Industry they belonged to and the discussions followed.

Each Industry’s customer was present during the event, the reason being, each one of us makes use of one or the other products from across Industries on a day to day basis, whether on a B2B platform or a B2C medium. So as soon as Industry professionals shared their insights and concerns, we took an immediate customer view on the same and got their feedback and responses. Then we shared with the concerned participant the probable solutions that the new age media tools could provide based on our earlier marketing, social media & viral campaigns across Industries and countries.

Within the first hour of the event, the whole place was abuzz with ideas and suggestions from end users of Industries and with feedback that added value to the participants.

Few key highlights from the event as follows:

-          Banking: Of the various updates and news shared, One of the prime concerns expressed was shams happening online due to intentional misrepresentation by fraudsters to lure innocent prospects into their fraudulent activities.  Not only did every other participant express their valuable thoughts on it, but there were some innovative techniques and process which we too shared from our end to have control over the same using technology integrated Social tools to Monitor Brands and activities online. One of the key examples shared from our end, was protecting both, the consumers & brands by using strategic, organized & controlled approach similar to our ROADMAP strategy and the Social Media Influence (SMI) tool integrated with Blogs and Social Bookmarking to have a much stronger control over the same. The idea of monitoring with strong analytics and at the same time using social networking power to keep people informed was very well accepted by the participants.

-          Media: With Blockbuster movies like Pirates, Batman, Avatar making royal splash across online sites, very less needed to be shared on the power of digital marketing tools for TV shows, media channels and Movies. What were discussed was some innovative tools that each participant had experienced online for different movies on sites like YouTube, Twitter, Facebook etc. Obviously the prime concern or pain area discussed was piracy of movies and music online. To which a major vote unanimously screamed to the ideas used by many producers today to simultaneously launch their movies online too on sites like Youtube etc at an extremely marginal cost. This eventually will not only lead to a major drop in piracy online, but also give users to discuss, share and comment on the movies real-time. We also shared some powerful insights into using the social media digital tools to empower audiences with latest happenings across the world in just a matter of seconds and bringing help and hope together to those who need it at great pace to further empower media.

-          Telecom: Telecom seems to be slowly getting into the digital media space. What was observed was, even though many sites and brands seem to have already adopted powerhouse tools like Facebook, Twitter etc optimally to showcase their engaging tools, interesting offers, surprise contests etc for users, most of these brands do not have a strong back-up team to live upto their promises online especially for after sales services, customer grievances etc. Some of the brands that were mentioned during this discussion were Dell, Vodafone, Tata, Airtel wherein corporate professionals expressed their views on the number of times they have opted for a switch of brands because the Brands did not resolve their grievances on time. What was also observed as a cause for switching loyalty other than having a poor back-up team was that, in certain cases, the Brands were not able to tap the user grievances due to a poor planning of tracking brand mentions or failing to revert back on time. The very important point to note here was, majority of the irate users who switched Brands due to major grievances were those who had been loyal to those specific brands the longest. What we suggested here again was empowering the Brands or Companies with a stronger Brand monitoring tool but with lesser advertising assurances and more on time delivery of services to reaffirm their lost faith across customers. Core being, resolving an Irate customers issues not only assures the brand of a happy customer but a powerful and loyal brand ambassador for life.

-          Infrastructure & Industrial: In both the cases the participants from respective industries expressed what was currently being used by the Companies to connect with internal employees and prospects / customers, wherein the most popular tool seemed to be Blogs. Reason that seemed to echo across was that more than having an option to reach out to the company CEO or Business head as shared by the HR teams of their respective organizations by using direct internal mail service, the idea of having a Blog wherein the Top Exes of the company shared “whats happening now” in terms of company achievements, new additions, changes if any, events etc using blogs was a much better and interactive option for the employees to stay connected. Why? As it was easier to reply back, comment, suggest on corporate blogs than to write a direct email to the seniors in the organization. Here what was found to at times pull down the participation in companies by employees, was lacking interest due to not fully understanding the use of blogging or how to blog etc. So we shared some insights on the power of Blogs and what we could achieve for few of our clients in terms of internal and external reach with a power packed SEO and a strong sense of interactivity using new age widgets and tools with the blog.

-          IT: Forums seemed to be extremely popular for IT pros to post queries and to get quick responses from users online. The only problem noted was it had limited know-how for professionals from other fields and thus poses a limitation to be popular across. The high side was the power of forums echoed with timely and at times even spontaneous solutions to problems irrespective of the company they belonged to and the place they worked from. Also, due to many IT pros already familiar with the benefits, this seemed to be a major need across IT industries who have not already implemented it in their organization. Some key points shared by the professionals were also that, unless made mandatory for their future career growth, very small percentage seemed to be making actual use of the in-house Knowledge resources (KR) available. Another concern noted by companies or seniors in the Management with respect to IT professionals was the huge time spent on online social sites by employees even after blocking net access via company resources either through Mobile phones or by using data cards.  Our views on this is very simple, engaging employees or team, peers to use KR and conduct weekly in-house contests using blog/forums or even facebook (for internal employees Only) and encouraging them to use these tools more by value adding it as incentives rather than a compulsion.

-          Intellectual Property Rights (IPR): The power of IPR was shared with one and all by the participant specialized from this industry. Examples and key points in terms of disadvantages of not having a Trademark or a Patent or Copyrights for your original works was put forth and the need for a ™ © ® etc was felt to only get more intense with so much of content being shared for free online. The core concern would be eventually to have protection for all your content and safeguard your intellectual properties. What was asked to the crowd was, what they wanted to know more to which they responded, that ‘they wanted to know what they could afford not to know about IPR’ for their brand, ideas or designs. Eventually, every professional from each Industry shared their ideas to make IPR branding itself a popular search online and promoting it to not only create awareness but encouraging users to have their brands and concepts protected. The bottom-line being, “whats Yours needs to be Yours.” We shared some key ideas of integrating Social Media Marketing platforms and mobile apps to create larger reach and awareness across corporate by using platforms like Linkedin, the power of SEO through social bookmarking and blogs etc for creating awareness for this Industry.

-          HR: Those in Human Resources (HR) have always been pro-people for obvious reasons. It was clear by the ideas and experiences shared by the concerned participant from HR industry that Online is not only a powerful medium but something that everyone willingly wants to be part of, especially on sites like Facebook and Twitter. The key idea is to find a controlled process to bring people together to share their concerns, growth strategies with their peers, superiors etc so as to be able to put a tab on the oldest concern of organizations which is employee attrition. Here we came up with some key solutions that would not only reduce attritions but also encourage employees referrals for job openings in the company using the digital media tools regularly, optimally and appropriately.

We then shared some interesting concepts, tools, productivity apps and showcased the following:

-       The power of the age old Search Engine Optimization (SEO) empowered with today’s technology tools in the field of PR today and what it could for Brands and industries across when used for more than just a page ranking process. It could help companies win  corporate battles online, reach messages across nations in a controlled and spam-free fashion, help companies generate actual leads used with the right mix of tools online.

-       QR code was discussed and with the increase in use of smart-phones globally, the participants had a fun time scanning a sample QR code generated from our end. Once they got a rush out of it, they shared some innovative ideas of how it could help keep customers engaged for Industries like Retail, Fashion, Restaurants, Education while adding lots of fun and value add for the Brands too.

-    Foursquare & its uses as an end user, for travelers, for those visiting new cities, country for the first time, for Marketing professionals, for Brands etc and we had few participants who checked in at out Office location to try out the apps too. It was fun, interactive and at the same time, everyone was eager to now check-in at foursquare special locations and try out the new app.

-       Using Gmail and its new features like labels, account filters etc and syncing it with your mobile phones for quicker response time with better time management.

-      Safety measures for Kids, teens while using social sites online – A must read for parents

-      Mobile security tools to keep spam, cookies, virus as far away as possible (Join us on Facebook for Regular Updates Click Here)

-      Search Engine Optimization for Your Website and basic guides

-      Best Corporate Purchases of Technology Products (Acer, Apple & Samsung Took the lead)

-      Internet browsers, the best and most popular (Google Chrome, Mozilla Firefox & Opera won the top three spots)

-      Productive Apps for iphones (Join us on Facebook for Regular Updates Click Here)

-      Resourceful Apps for Your Mobile and Desktop (Join us on Facebook for Regular Updates Click Here)

-      Fun, interactive and useful Apps for Your Android

-      Blackberry Apps, whats new and whats a must-have (Join us on Facebook for Regular Updates Click Here)

-   Other topics that were discussed were Gamification, Social Tools like Posterous and integrating it with Your FBML and Facebook Feeds on your website, social media quotient analysis, measuring ROI on Marketing campaigns, In-depth tracking and analysis with new age media tools etc.

Finally, the TechBrandsMeetUP concluded with a discussion on the latest buzz all around, the power of IPV6.

Ironically, during our YourSMQ Social Media Quotient Logo Launch event in March 2010 too, we discussed this as a matter of prime concern. Only, this time, we had a larger crowd already aware of the same.

Thank you all for your support and a special thanks to all the participants for making it so special & interactive! Looking forward to making the Third TechBrandsMeetUP Event a much bigger success on a larger scale with a target of at least 20 Industries participating in it!

Catch few of the Event Pictures with us on Our Facebook Page ~ Click here

Feel free to share your comments on the Highlights shared above, Queries, suggestions if any with us here. You can also directly write to us at ‘socialmedia@techdivine.com‘

• You can also reach us via our Quick Contact form ~ Click here
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Thank You for your time!

Social Media Team

Techdivine Creative Service (Your very own Social Media Marketing & digital Interactive agency)

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Brand Monitoring & Social Media Marketing the right way

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Brand Monitoring and social media marketing the right way

The power of Brands today can grow manifold with the medium of internet and that too at a rapid pace.

The right approach would be to integrate your traditional marketing techniques with the new age media tools & bring together consumers across.

But before the dream goal is achieved, which it can be with well planned campaigns giving assured sales leads via viral marketing campaigns, industry customized fbml integrated social media monitoring campaigns etc there are three main things that need to be understood and unlearned:

Firstly:

You need a clear and realistic idea of what you want to achieve. You also need to have a team that communicates both positive and negative feedback with each other regularly for constantly improvising & achieving better results.

Secondly:

You need to ask yourself, do you have the relevant content that your Marketing agency has asked you to share with them, or do you think that you have the content?

Thirdly:

You need to make sure you pay heed to the social media marketing & your social media quotient audit reports. They tell you a lot in terms of demographics, consumer insights, what consumers are looking out for, what can you offer them as services, what you need to offer them as value adds & at the end a team that trusts the division, department or agency with their ideas and supports them in implementing the same.

Now, What needs to be unlearned?

The attitude that you might have subconsciously built-in, that you are the ultimate expert no matter what and that you have already spent “n” number of years in the industry. Well, it’s great that you have such rich experience, but if you have professionals whom you have trusted to do their jobs using their skills, listen to them. Work together.

Always remember, there is no point in always forcing what ‘you’ want to be marketed online through them and expecting results.

Understand that, this is what social media Directors & specialists do for a living and communicate it clearly with your internal or in-house team to trust the agency in the same manner. There needs to be a clear two way communication.

There might be resistance from your traditional marketing experts in your organization, but you need to convince them that, the consultants or agency or company advising you on the mew age media marketing tools, is for working towards your goal only.

With these things clear in your head, go ahead with your social media marketing campaigns.

Focus on the desires of people based on what they have expressed that they want to learn, understand better or know more about.

• Sharing is caring! It not only helps you to humanize your brand, but also lets you connect with the consumer within.
• Be open always to the next big change, especially if you are a marketer yourself. Use new age media and technology apps. Try it out. Experiment, listen and explore.
• Everything changes, ideas, products, services, concepts, needs, technology but the only thing that remains constant are people.

There are several industry customized online marketing services today that can help you reach your relevant set of target customers for brand and product promotions, awareness, new launches, customer insights and feedback, sales leads & more!

Make sure you have a clear idea of what each product or service offers you and your customers or prospects.

Here are a list of few online marketing tools and services that can help you understand a bit better of which service would suit your Organization goals the best:

Brand Monitoring: “If you exist, then someone’s already talking about you.”

This is very true especially in todays scenario of quick paced consumer review, feedback and posts across online.

The first thing to do is, have a brand monitoring campaign in place integrated with any or all of your social media marketing campaigns.

Make sure you are part of the online conversation prism. Online reputation management in terms of Brand Monitoring is an important aspect of any online marketing campaign today.

FBML Customized Solutions & Facebook integration: Today no one can afford to miss out an opportunity to be around 700 million users online. That’s right, facebook is soon to touch 700 million users. You need to make sure your brand and product is there too. Why just create a Group or a Page that’s going to look like a brochure when you can have a real time conversation with your clients, prospects & connect with them at a much quicker pace. Get Product/Brand/Industry customized FBML Solutions to have a Facebook Fan Page that speaks your BRANDs language.

QR Codes: This is the most easy to use, widely customer engaging fun mobile application and freely available app on mobile phones for consumers to interact with brands today. Whether you are into Banking, Retail, Hospitality, Fashion, Education, Trading & Broking, Mobile technology integrated with Marketing is sure to do wonders for Your everyday brand. Imagine using the Power of todays Smartphone technologies like Android, Blackberry, iPhone, Palm, Ovi etc to leverage your Brand reach, connect and at the same time giving users a fun way to talk to your brand.  Make sure its implemented the right way.

Few other powerful marketing services of today are, the most powerful Your SMQ Social Media Quotient Analysis, Social Media Quality Audit reports, Viral Marketing integrated with social bookmarking that monitors and gives you detailed customized insightful reports on your customer responses, feedback, their needs, likes, your brand engagement & more.

For detailed information on Viral Marketing campaigns, Search Engine Optimization (SEO) services, complete Social Media Marketing services & offline marketing campaigns, connect with us here using our Quick Contact form link ~ Click Here.

The most important aspect of any online campaign today, is Brand monitoring. The most powerful and successful online marketing campaigns are the ones that handle their customers positive and negative feedback at the same speed. For this make sure, your social media influence and tracking are integrated as part of your campaigns.

Feel free to share your experiences and queries on this with us, we would love to hear from you.

Thanks & Regards

Click to know more About Us here

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You can connect with us here:

• Techdivine Creative Services on Twitter
• Techdivine Creative Services on Facebook
• Email us with your Feedback, suggestions & queries: socialmedia@techdivine.com
• Connect with our Founder AnanthV on Linkedin

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• Search Engine Optimization tips for your website
• Mobile integrated Geo Target Marketing
• Social Media – Integrating Technology, Marketing & Consumers
• Factors influencing Online Marketing for you

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Our Exclusive Online Marketing Services for Corporate Offers Quick Contact form

Simple Search Engine Optimization (SEO) Tips for your website:

• “Reuse Keywords & Meta Tags using Twitter hash tags & FB Discussions”
• “Submit your Urls from time to time to Valuable SEO Submission sites Only”
• “Text name your Core URLS link same as the keywords”
• “Use appropriate Social bookmarking Widgets on your site”
• “Keep Keyword Usage dense yet Clean,don’t overuse as it might get spammed”
• “Always Alt Tag your Images & Videos”
• “Keep Title & Keywords Unique to each Page”
• “Validate Your HTML pages for Proper Code & Tags”
• “Keywords & Meta to be used as per core Topic on each HTML page”
• “Always check your pages for broken links”
• “Make sure Your Website is Integrated with your Social feeds”
• “Give appropriate Head, Title, Meta Tags to your HTML pages”
• “Keep Content on Your Pages Original & Non-repetitive”
• “Use web Optimized images at Original Size only”
• “Make sure Your URL name is in sync with Core Content on your HTML page”
• “Keep Your URLS short”

Are you looking out for Professional Search Engine Optimization services for your website, Connect with us here – SEO Services

Feel free to Connect with us here:

• Techdivine on Twitter for Latest Industry updates – SEO, Social Media Marketing, Website Design, Marketing Analytics, Keyword & Meta Tags, FBML solutions, Facebook & site integration and more!
• Connect with us on Linkedin
• Use our Quick Contact form here to know about our Social Media Marketing Services
• Check out our Exclusive Offers for Online Marketing Services for Brands

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Dear Friends,

This is in continuation to our earlier Blog Post  of our First TechBrandsMeetUP event on 22nd May, 2011 (Link here Tech-BrandsMeetUP) and the Process to Register for the 2nd Tech-BrandsMeetUP at Mumbai

THE EVENT entry is FREE!

The very basic idea of having such a Tech-Brand meet-up is to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

Registrations are for LIMITED Numbers – Based on – For Early Registrations only!

Agenda for the 2nd Event is as follows:

• 4:00   – 4:15 pm – Introduction & Sharing connect with each other
• 4:15 – 5:15 pm – Industry customized Marketing & Tech tools online for Optimum reach for Your Brand / Services, PR tools & Impact of using too much too soon, Latest Industry Updates & News, Case Study based Discussion & about Apps for daily increased productivity at work and home
• 5:15 – 5:35 pm – Cooling off with a Beverage, followed by crunchy and delicious munchies while you try your hand at in-house Golf teeing or a Crossword or may be a fun new mobile app.
• 5:35  - 6:35 pm – Q&A session

How to Register for the Event:

All the 4 Points / Steps mentioned below need to be followed for being shortlisted for Quick Registration process.

Just in case the Registration confirmations get Quickly filled up, do not lose heart, we have something special for you even in that case (Please Read through) 4 Steps to follow, mentioned below:

• Join us (Like Our Page ~ Link here) on Facebook Techdivine Creative Services
• Follow us on Twitter on the following Two accounts Techdivine on Twitter & TCSMEETUP on twitter
• Click on I’m Attending Button on the Event Page Link here & Join in our Event Discussions with your comments, queries etc.
• Add The event Badge to your Facebook Profile Picture to Show Your Participation  ~ Link Here (So Your Facebook Page takes you to Image below, Click continue to Picbadges.com & Customize it Yourself to make Your Profile Picture to show Your MeeetUp Badge)

If Your Registration is among the Early Registrations & if Confirmed, We will send You an Official Invite for the event with the Event Participant code. Only in that case, would Your Registration be confirmed.

What if Registrations get filled in before you could get Your Process completed, don’t lose heart?

We Love Your above 4 step Support that you have still shared with us and would love to share the following Three Exclusive Features as a Bonus for You:

• We will Promote Your Twitter ID OR Your Facebook Page OR Your Linkedin Profile OR Your foursquare Profile OR Your Blog across our online Platform when we make the event blog post live with highlights of event2 +
• We will send You an Exclusive Update on the event prior to Posting the Highlights of the Event on Our Blog (Make Sure You share at least any one of your connect source links with us here – Your email id/Twitterid/Facebook Profile/Facebook Page with us here) +
• Your TOP 5 Queries, that You would like to know more about, that’s right. Till the time, the event Goes Live, during the event and a day after the event You get to send us Your Top 5 Queries on any of the following subjects: “Technology integrated Marketing, Brand monitoring, Social Media, Brand Reach & customer engagement, Geo target Marketing, SEO, FBML, Blogging, Forum, Android Apps, Tablet Pc’s & Twitter” and we will do our best to Answer them to our knowledge with Your Name/Profile as part of the Event Update Highlight Blog post here.

Furthermore, the TechBrandsMeetUP will be conducted regularly, so keep participating, commenting and sharing with us.

Looking forward to a great connect with you.

Feel Free to share Your queries if any here as comments or Post your queries on Our Facebook Page here and make sure you stay updated with any changes on Timings, Additions to agenda, more updates on the event etc.

Check out the Image Below for a Complete Process: Agenda, FOUR Steps to follow & THREE Exclusive Bonus Features:

TechBrandsMeetUP (Click to Enlarge)

Thanks & Regards

Social Media Team

Techdivine Creative Services

TechBrandsMeetUP Event Link – Stay Updated with us here

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Know More About Us Here

connect with us on Linkedin Here

~ Disclaimer: All information we share about the event, prior to the event, during the event and after the event are true to our knowledge and we cannot be held responsible for any misinterpretation due to your assumption. Please note, we are not charging participants for attending or getting an entry to this event, so if you get any communication in any manner from any profile or contact or individual asking to pay registration fees for this 2nd TechBrandsMeetUP event, please bring to our immediate attention here. This event is FREE! The meet is purely with an intention to get together, be the consumer, professional, brand and put our knowledge, ideas, research, case studies and analysis together to come up with quicker, better ways to reach out and engage with the end users. The event is purely for each of our personal knowledge /information sharing and growth.

Dear Friends,

We had the very first Tech-BrandsMeetUP 2011 from Techdivine Creative Services on 22^nd May, 2011 Sunday in Mumbai, India.

We got some wonderful Industry insights, ideas, discussion, positive approach to a larger brand reach, Industry concerns, Skill concerns, know-how & technology issues at various levels while implementing Digital Online Marketing & Social Media Marketing services for Brands, Products and Services and most importantly queries arising thereto.

The very basic idea of having the very first such meet-up was to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

This was followed by exchange of resourceful information with each other, industry updates,approach to increase the network and business connect with each other and at the same time, stay updated with tools, services that can cater to Your brand or Industry needs using the new age media tools.

Highlights from the Meet-up:

• Professionals from the following Industries were part of the first meet-up:

FMCG, Finance, Banking, IT, Media, Marketing & Advertising

• Major Queries discussed–
  • Where do consumers stand in terms of using these new age media tools, services and products across Industries?
  • How to Integrate Your already existing Google Ad-words campaign with the Social Bookmarking tools to gain boost and leverage for your Lead generation viral marketing campaigns?

Case Study & Industry based Responses

• On Application of these power packed Marketing Tools across Brands & specific Industries as per queries.
• How to Apply these technology-marketing integrated tools for optimum use across specific platforms?
• How does the ROI measure for Marketing Campaigns using these Technology-Marketing integrated tools?
• Most Popular Apps for Digital Marketing today
• Power of QR Codes & Customer engagement

Final Take on the 1^st Tech-BrandsMeetUP:

Irrespective of the industry, the idea for a Brand to reach the consumer is – Engaging the consumers with Your brand & be at those online platforms & offline mediums where Your consumer is comfortable interacting with. The power of Social Media Influence and targeting the right set of audience, reaching the irate customer on time and its approach, are very basic essentials for any business today. Core being, to “Humanize Your Brand!”

Stay Updated here for the 2nd Tech-BrandsMeetUP & the Registration process thereto!

Connect with us:

Techdivine on Twitter

Techdivine on Linkedin

Techdivine on Facebook

We did it.

We promised, we assured and we delivered!

We are now ready to officially launch the first ever “ASSURED SALES LEADS” generating Marketing tool under our flagship brand “Your SMQ – Social Media Quotient” under Techdivine Creative Services.

You heard it right, “Assured SALES Leads”

Over the past 4 years, we have been Tweeting, Blogging, Sharing on Facebook, Linkedin & other Social Networking sites about scores of Our Varied Marketing Campaigns Exclusive Offers, Social Media Marketing Offers & reach across Industries and countries with Brands and delivering timely Marketing Campaigns (Both Online & offline).

We tested our tools and techniques successfully over the years and with our rich experiences have Launched the First Ever ASSURED SALES LEADS Generating Marketing tool!

We guarantee you the deal we offer under this tool will be something that you have never heard before and something that you have been eagerly waiting for the Marketing Industry to come up with!

If this sounds interesting and if you would like to know more about it, reach us here:

For Quick Information on this OFFER: To know in detail what our Deal and Offer is about write to us here: socialmedia@techdivine.com

PLEASE note: This is the First time any Marketing & or Advertising Agency Globally has offered such a Social Media & Digital Marketing Tool, wherein we assure you not just a Measurable Metrics tool, but an “ASSURED SALES LEADS” with our vast Social Media & Digital Brand / Product Marketing Services experience!

Know more about us:

About Us & Our Background

Our Services

Exclusive Offers

Quick contact Form

Connect with us:

Techdivine on Twitter

Techdivine on Linkedin

Techdivine on Facebook Group & Facebook Page

Techdivine – Corporate Brand Marketing Blog

Connect with our Founder:

On Twitter

On Facebook

On Foursquare

On Linkedin

What are you waiting for…. Write to us to know more about this Offer Now – socialmedia@techdivine.com

Have a wonderful connect ahead!

Social Media Team

Techdivine Creative Services