Social Media Marketing

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The INDUSTRY News section from the Vol2. Issue of Your SMQ Social Media Quotient from Techdivine Creative Services.

Stay tuned, lots more to follow!

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Your SMQ Social Media Quotient Vol 2 is here

The contents of Your SMQ – Social Media Quotient (Mar – Apr, 2012) are:

- The Cover Page
- About Us (Techdivine Creative Services)
- Letter from the Editor (Ananth V)
- CRM’s role today in Social Media Marketing
- Search Engine Optimization (SEO) and Page ranking for rich SEO results
- Top MARKETING trend setters for 2012
- Social Media Marketing, will it work & do you really need it?
- CREATIVE Art (Colour Labs)
- Core Online NETIQUETTES to follow
- Windows 8 – Customer Preview
- The Key rules for BRANDING Online
- Your SMQ – Social Media Quotient (Trend, analysis, Leads, Sales & More)
- Samsung Galaxy Nexus from Google
- INDUSTRY NEWS (Finance, Movies, Books, Corporate & more)
- BATMAN Arkham city
- The team & a note of Thanks!
- Back Cover Page

The SMQ – Social Media Quotient magazine is available in Print magazine (Not for Sale) and is shared with our premium members only. We will be publishing soft copies of the pages online eventually. Given below are few of the Your SMQ Pages of “Mar-Apr,2012″

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Stay tuned with us for more core pages updates of Your SMQ Social Media Quotient from Team at Techdivine.

Your SMQ

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Google to launch a commenting platform to rival Facebook & Disqus

Unconfirmed reports abound that Google is about to launch its own commenting platform along the lines of what Facebook and Disqus have established. The actual impact of this can only be analysed after it is launched. But we can be sure of one thing that this somehow ties in with Google Plus & providing better search results.

The commenting service to be made available on third party sites might be similar to Google’s “Search, plus your world” service which showed up user comments from Google plus in your results. We can be assured that the commenting platform would be deeply integrated with other Google services as well.

It remains to be seen whether this platform is adopted quickly or takes time to penetrate akin to Google Plus.  This just seems to be a move by Google to take over almost all aspects of the web from search to comments. Whether this turns out to be good move or backfires remains to be seen.

Let us know what you feel about Google’s latest bid to take over the web. We will keep you updated as events unfold. Stay connected. Ciao.

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Does Google’s +1 button matter?

 Google Plus One Button for Your rich SEO

The title seems ironic right? If it’s by Google, it will matter. It does, but not in the same way that we would expect. The plus one button was touted as being to Google plus what the like button is to facebook. Similar in principle, but it works a little differently. They don’t show up in your timeline, but are instead found in a separate tab on your profile.

Recently, Google unveiled Search plus Your World, which allowed you to plus one search results as well. This was aimed at getting results that would enable you to know what your social circle recommends. So does more plus one’s mean a higher page ranking? Not exactly.

If you plus one a page, this will show up in the search results of your friends or colleagues. They in turn are more likely to visit that page, based on your plus one. This would lead to a higher number of hits on that page, thus bumping up its page rank. So your plus one indirectly affects that page’s SEO. The plus one gave it more visibility.

Search plus Your World has been quite in the eye of the storm since it was unveiled. The reason being your search results would include content from Google Plus profiles. As long as you have done your privacy settings right, you have nothing to fear. Only those posts which are publicly available will appear in the search results.

In my opinion, if Google is using my personal data only to get more relevant results, i probably wouldn’t mind it. Also this is probably being done to pull in more users to Google Plus, which is slowly but surely gaining onto facebook.

So are you using the plus one button to mark content that you find interesting? Have you ever checked out any sites, just because someone you know plus one’d it? Do let us know your views, if you agree or disagree or your thoughts in the comments below.

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• The new facebook brand pages are here

Social Media Marketing connect Blog Top nine posts that you might have missed

1. The new Facebook Brand pages are here:

The power of  TIMELINE is here! Share your STORY by adding in as much details about You, Your BRAND as you can.

Read more..

2. Your SMQ Social Media quotient celebrating 3rd year at Techdivine Creative Services:

Dear Friends, Thanks for an amazing Support and all Your good Wishes all these years.

We at Techdivine Creative Services are entering into the Third Year of our Second Flagship Brand “Your SMQ”‘s Launch this March 2012 wherein we have catered to around 27 Clients across 15 Industries in 4 Countries so far.  (More about the Company, Background and History & Our Brands ~Click Here)

Read more..

3. Pinterest: Social Bookmarking via the visual medium:

Now this is an amazing social bookmarking site. No wonder there’s so much buzz all around. It’s called Pinterest.

But it’s social bookmarking with a slight twist.

Read more..

4.  8 Freewares to increase your productivity:

8 Free Alternatives to existing products that you use.

Read more..

5.  Do you really need a tablet pc:

It’s raining Smartphones and Tablets since last one year, isn’t it? No wonder, everyone out there is considering investing in it.

Read more..

6. Marketing & social media trend setters 2011 & 2012:

• What were the trend setters of 2011 &
  
• What we can expect in terms of digital & social media technology integrated brand, product and services marketing for 2012

 

 

The New Facebook brand pages are here!

What does it mean for BRANDS

TIMELINE:

The power of  TIMELINE is here! Share your STORY by adding in as much details about You, Your BRAND as you can.

This could be the Story behind your Logo, Brand name, History, how it all began, the progress and changes over the years & more. Engage the audience with interesting snippets by using timeline feature dating back to ‘when it all began’.

Brand Mentions:

Listen more closely to what your “Friends” are saying about Your Brand Pages. That’s right, Brand monitoring has become more crucial & important than ever before with the new “activity” & brand mentions streaming that appears at the right side of the brand page area. This tells you, who amongst your friends have “liked” “shared” “mentioned” etc about that particular brand page. Unfortunately there is no way as of now to control the “Positive/Negative” mentions, so anything and everything that is said, appears on the Brand page. So make sure you are listening.

Coupons & Sponsored Ads:

More prominence to Advertising: Advertise your Coupons (Coming soon) by creating them directly in Facebook. This also includes sponsored ads or stories. The idea and amazing thing about this is, it makes for a great organic reach wherein users can themselves promote “coupons” with their friends.

No more Welcome Tab or Landing Page: But an all new COVER Page Option is here:

Welcome tab (which was the core for any Brand page) is now off the shelf as there is no option for ‘another landing page’. The main page or Brand wall page is the Landing page. So off with the Welcome tab and in comes the amazing option to Upload your BRAND Cover page. The size restriction makes your creative brains go round about to come up with the best possible brand page design that speaks ton of your brand, services and other social platforms connect. So make sure, your cover page says it all. Also, since its just like uploading any other picture, it would be great if “consumer products or b2c based brands” make it a point to update their cover page with some new image at least fortnightly. Sample size that you could work with 900 (W) X335 (H) (Margin & padding area included) for your cover page. Make sure you resize it a bit to fit into the screen area of the cover page image.

Content RULES:

More so than ever before, Content truly is the King. With majority of the tabs or apps area becoming less prominent, make sure to Power up your Blog posts, tweets and keep sharing them so as to encourage and engage more users to consume them.

 Message Your Fans Directly & keep it Private:

The power to Message your fans / users directly and make the conversation go ‘private’ is finally here with the new messages option.

Pin up Or Highlight your Top Posts:

Highlight your TOP POST and say to your fans “This is what’s making news” with your BRAND this week. This is simply awesome, as it allows you to put those contests, offers, top news right where they belong.

There are going to be lot more updates to follow on this, so make sure to SUBSCRIBE for FREE to Our Blog  ~Click here

So, what are your thoughts on the amazing new way brands can plan to optimally make use of the new BRAND Pages from Facebook? Do share your comments with us here.

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Happy BRANDING!

Smart Phones: Smarter than their users?

Every household has a smart phone nowadays. Whether it’s used for Professional or work or business purposes, or for the teenager to have a blast with his or her music and or gaming or to just check whether the friends next door have uploaded their pictures of trips of Goa and Bahamas. You can see it in on the table connected to the charger at every house.

But are smart phones limited to these uses only? Of course not.

Very few people tap into the power of their smart phones. Phones nowadays are so evolved, that you discover some new features everyday even if you have been using them for months.

The core uses of phones have simply been to make calls, send texts, maybe listen to music & play games.

But now, you have the option of creating and editing documents, photos, slides & make the blog post live in moments and all of it, without switching on your desktop or laptop.

With scores of apps like wordpress, blogger, instagram, GooglePlus etc to help them jot down their thoughts or share with their circles if something inspires them while on the move or if they have seen something very interesting, making it live with friends, is as simple as hitting the “share” button on your screen.

Smartphones today have expandable storage, which means amateur photographers can snap scores of pictures without worrying about running short of space. They can also touch them up with the plethora of photo editing apps available at their disposal.

Your smart phone can also help you make money. Integration of QR codes & location based check in apps like Foursquare are turning out to be a profitable venture for both the user and the brand. The user can claim discounts on his purchases, while the brand gets exposure, brand mentions at reasonable marketing costs with great ROI on their online marketing campaigns. Also more customers are attracted when someone they know has made use of that service. This word of mouth is more powerful than a full page ad in a leading daily.

Smart phones have also been implemented with features to make them easy to use for people with disabilities. Larger fonts, the ability to give voice commands, your phone reading out your mail & texts etc are just some of the ways that have made smart phone use easier for those with special needs.

Researchers have also recently announced a Braille app that will even let the visually challenged users use smart phones! I loved it when I heard it.

It doesn’t matter if you are technically not too sound, your smart phone is smart enough to do what you want it to do based only on what you say to it. Apple’s Siri is a sterling example of AI (artificial intelligence) that also has a personality to it.

With smart phones today that come deeply integrated with social media functions, making sharing with your social circle even more of a breeze, it’s a pleasure to use it while on the go.

Smart phones are taking over the world, more importantly without you even noticing their intrusion or support, as you would deem fit to see it. More and more users are turning to their smart phones before their computers to get their work done.

So are you a smart phone power user? Are you using your smart phone for what it is actually capable of?

Hope this article helps you to get more out of your smart phone.

Do let us know if your smart phone has some unique feature which makes it stand out from the rest.

Ciao.

Ravi

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“The Journey has just begun”

“Your SMQ Social Media Quotient celebrating it’s Second Birthday and it’s 3rd Year at Techdivine Creative Services“

Dear Friends, Thanks for an amazing Support and all Your good Wishes all these years.

We at Techdivine Creative Services are entering into the Third Year of our Second Flagship Brand “Your SMQ”‘s Launch this March 2012 wherein we have catered to around 27 Clients across 15 Industries in 4 Countries so far.  (More about the Company, Background and History & Our Brands ~Click Here)

HAPPY 2nd Birthday  Your SMQ  – Social Media Quotient

Our services range from Brand Monitoring, Product Marketing, SEO, Creative Writing, Social Media Quotient Analysis to Technology integrated Marketing services across Online platforms using the best tools the Industry has to offer and assist our Wonderful Clients grow further ahead in the digital domain reach too. (Our Services ~ Click to know more)

Our style of work and interactions with our clients across their brands has leveraged and earned us wonderful feedback and responses from them, as it not only has assured them of our timely services, value adds etc but also saving lots of meeting and interaction time by optimally using online platforms to connect and communicate too.

We as an Organization have always worked towards not acquiring ‘Clients’ or “business” but Friends and a professional connect for long term, with their teams and brands which has earned us the reputation of being “Trustworthy” “Dependable” and most importantly, “Innovative” with our varied marketing and creative ideas to enhance the brand and consumer engagement experience for everyone based on the trust shared by them with us over the years.

• We are planning lots of surprises for our Clients this year, with lots of value adds and new addition of services.
• As for our Online users, members across our social sites, we assure you, this year will be highly rewarding in terms of connecting with us as we plan to share some amazingly wonderful insights in the Digital marketing domain with lots of fun engaging content too across our Social Profiles listed below.

Connect with us Online here:

• Techdivine Creative Services on Twitter
• Techdivine Creative Services on Facebook
• Techdivine Creative Services Corporate Blog

Looking forward to an amazing year ahead with all of your continued support!

Thanks for your Wishes

Regards

Ananth V

Founder & CEO

Techdivine Creative Services

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Pinterest

Now this is an amazing social bookmarking site. No wonder there’s so much buzz all around. It’s called Pinterest.

But it’s social bookmarking with a slight twist. It’s based on the concept of “pinning” stuff that you find interesting on virtual pinboards. The first and foremost advantage of this site is that it’s a visually rich medium. The visual of the site looks like a “grid layout”.

Secondly, you are not confused with a score of options. All you need to do is pin, re-pin, like or comment.

Here’s how it works:

When you first sign up, you are given a bookmark to add your browser. It’s called the “pin it button”.

Once you have installed the “pin it” button in your browser, the next time you find some interesting image or video on any website, just click on the ‘pin it’  button and it gets added to your list or section created. It will show you the thumbnails of all images on that page. Select the image that you want, create a new pinboard or select an existing pinboard that you created and voila! You are done!

Alternatively, the pinterest site itself has a lot of content for you to pin, like and comment on. Have a look!

This is what your profile looks like. For me, I am just starting off, so it probably looks quite sparse at the moment.

You can follow different people based on your interests and see what they pin. You can’t message them directly, you cannot write on their “walls”, nor can you tag them in your photos.

Pinterest is a site where you share your ideas or get inspired. It will mainly appeal to those involved in photography or lifestyle products too. For brands, it’s an amazing opportunity to share with their prospects and existing consumers, their rich plethora of products available.

If you are looking for a platform which involves art, creativity and design, this is definitely it. As a site that’s said to generate more traffic than, Google+, Reddit and LinkedIN, Pinterest definitely has the potential to make it big.

Do you think you could use Pinterest to advance your Business? Share your thoughts with us.
Ciao – Ravi.

Techdivine Creative Services

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Marketing and social media trend setters of 2011 and what we can expect in the year 2012

• What were the trend setters of 2011 &
• What we can expect in terms of digital & social media technology integrated brand, product and services marketing for 2012

The top trend setters, Power house websites and applications in 2011 were:

• Facebook
• Twitter
• LinkedIn
• Google Plus
• Google Android
• Foursquare
• WordPress
• Instagram
• YouTube

 What they achieved and what we can expect from them in the year 2012:

Top trend setters:

Google Android: We saw the globe going gaga over the rich sweet OS treats offered by Google Android in terms of Éclair, Froyo, Gingerbread and so on. Google Android with its open source and scores of free apps, made its presence felt more with the launch of Gingerbread and that was coupled with Samsung’s ample choice of smartphones and tablets powered with Android OS. It has over 85% of its users now upgraded with Android 2.1 and 3.1 OS.

Facebook: The ‘F’ word. Facebook still remains as the top social networking site with over 700 Million users and sure enough, we are looking ahead at an early Billion user milestone mark this 2012.

Twitter: This site which was started merely as a social bookmarking tool or site, now is looking to be a threat to the mighty facebook too. Twitter crossed the milestone of users now sending over 200 Million Tweets per day and with the amazing platform now reaching to over 100 Million active users, the little bird was simply trending across the globe.  With its all new Activity stream, available across more countries and in many more languages, addition of TweetDeck, integration of tools for Sharing photos, videos and more content from popular streams across, Twitter will be the site to watch out for brands and users across the globe.

Foursquare: Foursquare set a record of Billion Check-ins in 2011.  That, further boosted with its user base now growing over 10 million people,  this location – based check-in site made it clear to the world ‘when it comes to geo target or location based application, foursquare rules the lot. (Foursquare Interesting infographic )

Google Plus: The much awaited Google Plus was launched with more anticipation than probably any other news with a frenzy of users paying scores of dollars for getting an “Invite” into Google Plus. Though the initial rush has eventually seemed to settle down with many users opting to stay a little bit longer with facebook than jump on to the G+ wagon, this power site of Google will surely add up some amazing surprises for brands, marketers and users across in 2012. Especially with the One+ button going live across search engine for users to use the tool and popularize real-time content streaming.

LinkedIn: In early quarter of 2011 LinkedIn crossed the 100 Million members mark and its looking better than ever. With its IPO soaring  and creating the most amazing financial buzz around,  it is a site to look out for. With its newer features of Live news, popular stories and more, professionals across the globe want to be a part of this amazing network. Lot is riding on it this year and if the past experience is anything to go by, 2012 will be a year of positive updates and surprises for LinkedIn users across the globe.

WordPress: WordPress crossed the 50 Million mark in 2011 and this popular Blogging platform now empowers over 70 Million sites (70,112,513 WordPress sites across the Globe.) With its ease of use and flexibility for users to add their own codes, app integrations and widgets, we wont be surprised to see it cross the 100 Million mark this 2012. With more and more bloggers and readers around the world, WordPress seems to be an obvious and unanimous choice.

Instagram: With over 150 Million photos, this site seems to be raging with creative and rich content in terms of “captured moments’ which are shared by users every second. Its easy to use, very  fast and empowers users to express themselves amazingly. This app would be a game changer in terms of rich media content sharing especially for pictures and we would not be surprised to see picture editing and effects features integrated more with the instagram apps in 2012.

YouTube: This video stream site turned Five in 2011 and with that it achieved a remarkable milestone of over 3 billion videos viewed a day.

Do we need to say why it’s going to make more eyeballs move on your computer screen in 2012. Keep watching.

 Most important points for BRANDS:

• Its very clear. The year 2012 will be the year of RICH CONTENT (Pictures, Videos, Pods & more)
•  With Brands understanding more clearly about social media quotient analysis and Consumer responses, metrics, the year 2012 will be about “BEING at the right place (Being present only in social sites where the brand and products presence really matters) at the right time.
•  2011 was the year of smartphones. While that can only see an uptrend, 2012 will be the year of Tablets across users. The fight between Apple’s iPad and Samsung Tablets will see a much stronger and more varied availability of tablets from other major players like Blackberry, Motorola, HP too.
• 2012 will be about real-time content streaming and data sharing with users that are genuinely useful to them and will add value to them on a daily basis.

Who will win:

• BOTTOM-LINE: Brands that can capitalize on giving Spontaneous responses to their in-house marketing teams or external agencies will only be able to capitalize. There will be no time for “Delayed responses” this 2012.
•  It’s all about bringing together Marketing and Branding strategies with technology that the user is comfortable with for that particular brand, product and services.
•  Detailed social media analysis, combining various digital strategies like viral marketing, keyword and SEO optimization, Creative Content writing, Online PR Campaigns, will need to go hand in hand with the brands campaigns across social sites like Facebook, Google Adword campaigns and social bookmarking and real-time content and trends streaming across power tools like Twitter.

Do share with us your views, suggestions and comments on “How YOU see the strategies, newer trends and social media marketing-technology integrating in terms of going social will evolve in the year 2012?

Have a wonderfully social year ahead.

Your SMQ Team

Techdivine Creative Services

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