Social Media Marketing

Marketing and social media trend setters of 2011 and what we can expect in the year 2012

• What were the trend setters of 2011 &
• What we can expect in terms of digital & social media technology integrated brand, product and services marketing for 2012

The top trend setters, Power house websites and applications in 2011 were:

• Facebook
• Twitter
• LinkedIn
• Google Plus
• Google Android
• Foursquare
• WordPress
• Instagram
• YouTube

 What they achieved and what we can expect from them in the year 2012:

Top trend setters:

Google Android: We saw the globe going gaga over the rich sweet OS treats offered by Google Android in terms of Éclair, Froyo, Gingerbread and so on. Google Android with its open source and scores of free apps, made its presence felt more with the launch of Gingerbread and that was coupled with Samsung’s ample choice of smartphones and tablets powered with Android OS. It has over 85% of its users now upgraded with Android 2.1 and 3.1 OS.

Facebook: The ‘F’ word. Facebook still remains as the top social networking site with over 700 Million users and sure enough, we are looking ahead at an early Billion user milestone mark this 2012.

Twitter: This site which was started merely as a social bookmarking tool or site, now is looking to be a threat to the mighty facebook too. Twitter crossed the milestone of users now sending over 200 Million Tweets per day and with the amazing platform now reaching to over 100 Million active users, the little bird was simply trending across the globe.  With its all new Activity stream, available across more countries and in many more languages, addition of TweetDeck, integration of tools for Sharing photos, videos and more content from popular streams across, Twitter will be the site to watch out for brands and users across the globe.

Foursquare: Foursquare set a record of Billion Check-ins in 2011.  That, further boosted with its user base now growing over 10 million people,  this location – based check-in site made it clear to the world ‘when it comes to geo target or location based application, foursquare rules the lot. (Foursquare Interesting infographic )

Google Plus: The much awaited Google Plus was launched with more anticipation than probably any other news with a frenzy of users paying scores of dollars for getting an “Invite” into Google Plus. Though the initial rush has eventually seemed to settle down with many users opting to stay a little bit longer with facebook than jump on to the G+ wagon, this power site of Google will surely add up some amazing surprises for brands, marketers and users across in 2012. Especially with the One+ button going live across search engine for users to use the tool and popularize real-time content streaming.

LinkedIn: In early quarter of 2011 LinkedIn crossed the 100 Million members mark and its looking better than ever. With its IPO soaring  and creating the most amazing financial buzz around,  it is a site to look out for. With its newer features of Live news, popular stories and more, professionals across the globe want to be a part of this amazing network. Lot is riding on it this year and if the past experience is anything to go by, 2012 will be a year of positive updates and surprises for LinkedIn users across the globe.

WordPress: WordPress crossed the 50 Million mark in 2011 and this popular Blogging platform now empowers over 70 Million sites (70,112,513 WordPress sites across the Globe.) With its ease of use and flexibility for users to add their own codes, app integrations and widgets, we wont be surprised to see it cross the 100 Million mark this 2012. With more and more bloggers and readers around the world, WordPress seems to be an obvious and unanimous choice.

Instagram: With over 150 Million photos, this site seems to be raging with creative and rich content in terms of “captured moments’ which are shared by users every second. Its easy to use, very  fast and empowers users to express themselves amazingly. This app would be a game changer in terms of rich media content sharing especially for pictures and we would not be surprised to see picture editing and effects features integrated more with the instagram apps in 2012.

YouTube: This video stream site turned Five in 2011 and with that it achieved a remarkable milestone of over 3 billion videos viewed a day.

Do we need to say why it’s going to make more eyeballs move on your computer screen in 2012. Keep watching.

 Most important points for BRANDS:

• Its very clear. The year 2012 will be the year of RICH CONTENT (Pictures, Videos, Pods & more)
•  With Brands understanding more clearly about social media quotient analysis and Consumer responses, metrics, the year 2012 will be about “BEING at the right place (Being present only in social sites where the brand and products presence really matters) at the right time.
•  2011 was the year of smartphones. While that can only see an uptrend, 2012 will be the year of Tablets across users. The fight between Apple’s iPad and Samsung Tablets will see a much stronger and more varied availability of tablets from other major players like Blackberry, Motorola, HP too.
• 2012 will be about real-time content streaming and data sharing with users that are genuinely useful to them and will add value to them on a daily basis.

Who will win:

• BOTTOM-LINE: Brands that can capitalize on giving Spontaneous responses to their in-house marketing teams or external agencies will only be able to capitalize. There will be no time for “Delayed responses” this 2012.
•  It’s all about bringing together Marketing and Branding strategies with technology that the user is comfortable with for that particular brand, product and services.
•  Detailed social media analysis, combining various digital strategies like viral marketing, keyword and SEO optimization, Creative Content writing, Online PR Campaigns, will need to go hand in hand with the brands campaigns across social sites like Facebook, Google Adword campaigns and social bookmarking and real-time content and trends streaming across power tools like Twitter.

Do share with us your views, suggestions and comments on “How YOU see the strategies, newer trends and social media marketing-technology integrating in terms of going social will evolve in the year 2012?

Have a wonderfully social year ahead.

Your SMQ Team

Techdivine Creative Services

You can also connect with us here:

• Techdivine Creative Services on Facebook
• Techdivine Creative Services on Twitter

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Top Online Marketing Updates of 2010 (Technology, Brand Monitoring & Marketing)

The journey from Social Media to Assured Sales

The journey from social media to assured sales is the one every brand would love to make.  As it not only ensures good business, but also helps brands to establish themselves as “Consumers Choice”.

Of the many aspects that are part of an online marketing campaign, there are few which are the core points that brands need to keep in mind while planning a social media marketing campaign:

Understand the consumer first -  Do your homework, research, analysis and understand the complete demographic and online social behavior of the consumers on:

• “How do they react” to specific tone of messages, words, phrases etc online.
• Each consumer (Industry centric) reacts differently online and offline.
• The idea is to have a very thin line between the two worlds and give the end users a real-time experience with rich content, feel in terms of demos, apps, videos, immediate feedback and responses too.
• In simple terms, it should result into value for connecting with your brand and a wonderful experience at the end for the users.

The consumer of today is well informed and it is to be used as an advantage by brands as their target market today interacts and engages themselves more than ever before.

So the first idea is to understand and connect with the consumer within and then with the end users.

• Don’t sell, but relate to their needs, buying patterns, customize and give them value for being a part of this online social engagement.
• Remember, every user online who speaks about you or “Likes or Mentions” you across social networking platforms, is your very own brand ambassador.
• Recognize them and reward them accordingly.Make room for immediate gratification.
• Look at what brands like Starbucks or Mountain Dew does. They take customers feedback and create products relevant to their needs.

Now comes the part of understanding what they need and the aspect of really making it happen based on organizational support and dealing with roadblocks that are inevitable (Organizational roadblocks – Rigid Policy, guidelines, in-house team support etc). Every effort towards customization for consumer, especially on an online platform, assures the Brands tremendous recognition and feedback via brand promotion and mentions by their consumers and the best part is that, its measurable.

Offer them custom designed services and products. Its wonderful when brands ask customers to design their very own “Combo products / services” It not only keeps them engaged with the brand, but also tells them that you value their opinions and doing your best to deliver.

Today e-commerce companies like Flipkart are doing really well because of many reasons, but few of those mainly owing to the fact that they have a “no-hassle return policy coupled with Cash on delivery” option which gives tremendous trust to consumers buying online today. With that, they also offer daily special offers, deals, low-price and that with great service is bound to make them popular. It shows that they have listened.

Another important aspect is, to not be on, each and every available online platform.

This is a mistake which many brands today make. Being or trying to be everywhere. Be at relevant online platforms. Understand whether your end users use blogs, forms, social networking sites, google searches, web banner ads, emailers, smartphone apps etc and establish your presence across those profiles only. Being across 4-6 such platforms to begin with is more than enough during a period of a six month to one year campaign wherein, you get a better understanding of their comfort levels with engaging online and you can then focus on may be just those 2-3 platforms, where their presence is more and for a longer duration.

Search engine optimization also is an important part of digital marketing today with feeds and comments appearing on searches. But with the pace with which social media monitoring and marketing seem to be growing, its become compulsory to integrate social media campaigns with seo. But make sure, you concentrate on on-page optimization as strong as off-age optimization too.

Customer insights and knowing your company or Brand’s social media quotient (SMQ) is the core of a social media or any digital marketing campaign. It also ensures brand monitoring for both, negative and positive mentions about your brand, product and services. Always remember, if you exist as a brand, someone out there is are already talking about you. Make sure you are a part of that amazing conversation prism.

SEO and Brand monitoring helps you to find the relevant sites when combined with social media influence strategies (SMI). It lets you study in-depth about the relevant sites, have a brief look at the profile of registered users on that site based on connect you have with the users or the apps integrated with the site. You then get to know the influencer(s) too. The idea is to gauge the quality of brand and or keyword related conversations real-time.

No campaign is complete without predetermined target to be achieved in terms of real ROI for the company or brand. Make sure your social media monitoring and brand marketing campaigns have enough strategies and process in it to help you evaluate the return on investment for your campaigns. Remember, good campaigns are those which constantly are improvised with consistent responses and feedback based on the social media quotient analysis and reports of your campaign.

Some power packed tools that always go a long way when used appropriately are:

• Blogs: It’s a powerhouse in terms of social media tool. A great way to engage your users with interesting and relevant information and at the same time, gives them an opportunity to interact with the brand too.
• Forums: Extremely efficient when it comes to users wherein the products need a lot of assistance in terms of support intermittently.
• Facebook: Wherein the end user is right in front of you
• Twitter: Users are consumption hungry and need quick information at jet speed.
• LinkedIn: For Corporate professionals. Connect and grow as a business together

So, what did your brand tell your customer today?

Share with me your views and comments here. Would love to hear from you.

Thanks and have a wonderful connect ahead.

Ananth V

Founder & CEO

Techdivine Creative Services

You can also Connect with me here: On facebook, On LinkedIn & on Twitter

Simple Search Engine Optimization (SEO) Tips for your website:

• “Reuse Keywords & Meta Tags using Twitter hash tags & FB Discussions”
• “Submit your Urls from time to time to Valuable SEO Submission sites Only”
• “Text name your Core URLS link same as the keywords”
• “Use appropriate Social bookmarking Widgets on your site”
• “Keep Keyword Usage dense yet Clean,don’t overuse as it might get spammed”
• “Always Alt Tag your Images & Videos”
• “Keep Title & Keywords Unique to each Page”
• “Validate Your HTML pages for Proper Code & Tags”
• “Keywords & Meta to be used as per core Topic on each HTML page”
• “Always check your pages for broken links”
• “Make sure Your Website is Integrated with your Social feeds”
• “Give appropriate Head, Title, Meta Tags to your HTML pages”
• “Keep Content on Your Pages Original & Non-repetitive”
• “Use web Optimized images at Original Size only”
• “Make sure Your URL name is in sync with Core Content on your HTML page”
• “Keep Your URLS short”

Are you looking out for Professional Search Engine Optimization services for your website, Connect with us here – SEO Services

Feel free to Connect with us here:

• Techdivine on Twitter for Latest Industry updates – SEO, Social Media Marketing, Website Design, Marketing Analytics, Keyword & Meta Tags, FBML solutions, Facebook & site integration and more!
• Connect with us on Linkedin
• Use our Quick Contact form here to know about our Social Media Marketing Services
• Check out our Exclusive Offers for Online Marketing Services for Brands

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Related Posts:

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• Instant Google – Powering Search Engine with keyboard navigation technology
• Integrating Innovation with technology – Social Media Marketing
• Free tools from Google that every web developer & Marketing expert should use
• Social Media Marketing – Factors influencing Online Marketing for you

Dear Friends,

This is in continuation to our earlier Blog Post  of our First TechBrandsMeetUP event on 22nd May, 2011 (Link here Tech-BrandsMeetUP) and the Process to Register for the 2nd Tech-BrandsMeetUP at Mumbai

THE EVENT entry is FREE!

The very basic idea of having such a Tech-Brand meet-up is to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

Registrations are for LIMITED Numbers – Based on – For Early Registrations only!

Agenda for the 2nd Event is as follows:

• 4:00   – 4:15 pm – Introduction & Sharing connect with each other
• 4:15 – 5:15 pm – Industry customized Marketing & Tech tools online for Optimum reach for Your Brand / Services, PR tools & Impact of using too much too soon, Latest Industry Updates & News, Case Study based Discussion & about Apps for daily increased productivity at work and home
• 5:15 – 5:35 pm – Cooling off with a Beverage, followed by crunchy and delicious munchies while you try your hand at in-house Golf teeing or a Crossword or may be a fun new mobile app.
• 5:35  - 6:35 pm – Q&A session

How to Register for the Event:

All the 4 Points / Steps mentioned below need to be followed for being shortlisted for Quick Registration process.

Just in case the Registration confirmations get Quickly filled up, do not lose heart, we have something special for you even in that case (Please Read through) 4 Steps to follow, mentioned below:

• Join us (Like Our Page ~ Link here) on Facebook Techdivine Creative Services
• Follow us on Twitter on the following Two accounts Techdivine on Twitter & TCSMEETUP on twitter
• Click on I’m Attending Button on the Event Page Link here & Join in our Event Discussions with your comments, queries etc.
• Add The event Badge to your Facebook Profile Picture to Show Your Participation  ~ Link Here (So Your Facebook Page takes you to Image below, Click continue to Picbadges.com & Customize it Yourself to make Your Profile Picture to show Your MeeetUp Badge)

If Your Registration is among the Early Registrations & if Confirmed, We will send You an Official Invite for the event with the Event Participant code. Only in that case, would Your Registration be confirmed.

What if Registrations get filled in before you could get Your Process completed, don’t lose heart?

We Love Your above 4 step Support that you have still shared with us and would love to share the following Three Exclusive Features as a Bonus for You:

• We will Promote Your Twitter ID OR Your Facebook Page OR Your Linkedin Profile OR Your foursquare Profile OR Your Blog across our online Platform when we make the event blog post live with highlights of event2 +
• We will send You an Exclusive Update on the event prior to Posting the Highlights of the Event on Our Blog (Make Sure You share at least any one of your connect source links with us here – Your email id/Twitterid/Facebook Profile/Facebook Page with us here) +
• Your TOP 5 Queries, that You would like to know more about, that’s right. Till the time, the event Goes Live, during the event and a day after the event You get to send us Your Top 5 Queries on any of the following subjects: “Technology integrated Marketing, Brand monitoring, Social Media, Brand Reach & customer engagement, Geo target Marketing, SEO, FBML, Blogging, Forum, Android Apps, Tablet Pc’s & Twitter” and we will do our best to Answer them to our knowledge with Your Name/Profile as part of the Event Update Highlight Blog post here.

Furthermore, the TechBrandsMeetUP will be conducted regularly, so keep participating, commenting and sharing with us.

Looking forward to a great connect with you.

Feel Free to share Your queries if any here as comments or Post your queries on Our Facebook Page here and make sure you stay updated with any changes on Timings, Additions to agenda, more updates on the event etc.

Check out the Image Below for a Complete Process: Agenda, FOUR Steps to follow & THREE Exclusive Bonus Features:

TechBrandsMeetUP (Click to Enlarge)

Thanks & Regards

Social Media Team

Techdivine Creative Services

TechBrandsMeetUP Event Link – Stay Updated with us here

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Know More About Us Here

connect with us on Linkedin Here

~ Disclaimer: All information we share about the event, prior to the event, during the event and after the event are true to our knowledge and we cannot be held responsible for any misinterpretation due to your assumption. Please note, we are not charging participants for attending or getting an entry to this event, so if you get any communication in any manner from any profile or contact or individual asking to pay registration fees for this 2nd TechBrandsMeetUP event, please bring to our immediate attention here. This event is FREE! The meet is purely with an intention to get together, be the consumer, professional, brand and put our knowledge, ideas, research, case studies and analysis together to come up with quicker, better ways to reach out and engage with the end users. The event is purely for each of our personal knowledge /information sharing and growth.

Dear Friends,

We had the very first Tech-BrandsMeetUP 2011 from Techdivine Creative Services on 22^nd May, 2011 Sunday in Mumbai, India.

We got some wonderful Industry insights, ideas, discussion, positive approach to a larger brand reach, Industry concerns, Skill concerns, know-how & technology issues at various levels while implementing Digital Online Marketing & Social Media Marketing services for Brands, Products and Services and most importantly queries arising thereto.

The very basic idea of having the very first such meet-up was to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

This was followed by exchange of resourceful information with each other, industry updates,approach to increase the network and business connect with each other and at the same time, stay updated with tools, services that can cater to Your brand or Industry needs using the new age media tools.

Highlights from the Meet-up:

• Professionals from the following Industries were part of the first meet-up:

FMCG, Finance, Banking, IT, Media, Marketing & Advertising

• Major Queries discussed–
  • Where do consumers stand in terms of using these new age media tools, services and products across Industries?
  • How to Integrate Your already existing Google Ad-words campaign with the Social Bookmarking tools to gain boost and leverage for your Lead generation viral marketing campaigns?

Case Study & Industry based Responses

• On Application of these power packed Marketing Tools across Brands & specific Industries as per queries.
• How to Apply these technology-marketing integrated tools for optimum use across specific platforms?
• How does the ROI measure for Marketing Campaigns using these Technology-Marketing integrated tools?
• Most Popular Apps for Digital Marketing today
• Power of QR Codes & Customer engagement

Final Take on the 1^st Tech-BrandsMeetUP:

Irrespective of the industry, the idea for a Brand to reach the consumer is – Engaging the consumers with Your brand & be at those online platforms & offline mediums where Your consumer is comfortable interacting with. The power of Social Media Influence and targeting the right set of audience, reaching the irate customer on time and its approach, are very basic essentials for any business today. Core being, to “Humanize Your Brand!”

Stay Updated here for the 2nd Tech-BrandsMeetUP & the Registration process thereto!

Connect with us:

Techdivine on Twitter

Techdivine on Linkedin

Techdivine on Facebook

Dear Readers,

Its great to have you all with us here. Thank you for your wonderful support, comments & suggestions across our Online Platforms Blog Forum Facebook Group Facebook New Group Facebook Page Twitter & more

Whats Your Favorite Topic or field of interest, let us know

This week, we are Asking YOU – - – If there is a Topic that You would want us to discuss on this Blog / Write a Post about, Write to us here and if we find it suitable, we will be more than glad to do the same.

Some examples of topics can be as under:

• Branding
• Case Studies
• Social Media Marketing / Social Media Monitoring (SMM)
• Social Media Influence (SMI)
• Brand Design Collateral
• Social Media Quality Reports & Measuring ROI  (Your SMQ – Social Media Quotient)
• Facebook
• Twitter
• Linkedin
• Foursquare
• Android Mobile Phones
• Creative Writing
• Blogging
• Mobile Apps
• Marketing Research
• Technology Gadgets  / Products
• Creative Graphic or 3D Tutorials
• Laptop / Notebooks / Tablets
• Online Marketing
• Public Relations & Journalism
• Advertising
• Online Press Release
• QR Codes
• Mass Media Communication
• Social Bookmarking
• Young Talents Zone
• Website Design
• Free Web Resources
• Search Engine Optimization (SEO)

Feel free to write your comments here, we would love to hear from you.

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On Facebook

On Linkedin

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Going Geo with your Check-in using Mobile Apps

We recently conducted a survey with 500 readers across 12 countries (Australia, India, Canada, Japan, New Zealand, Russia, Singapore, Sri Lanka, Spain, USA, UAE, UK) in the age group of 15 – 55 of ‘whether they are using Mobile integrated Geo Apps and the why behind their Yes or No’

The power of Mobile integrated Geo-target location based check-in applications today seems to be extremely beneficial to both marketers and users.

How:

For a Marketer: It’s the single most easily accessible application that can be integrated with their consumers mobile applications. That, with the rise in Smartphones globally, every other user today seems to be having a Blackberry, Android, iPhone etc with them. Its gives the marketer, a wonderful way to put together both benefits of products and get customer feedback in one place.

For a User: The App ensures for the consumer today to stay updated with the best possible deals around their place of travel and helps them to stay connected with their friends whereabouts , tips and suggestions about places that could be of interest to them.

With this said, we were amazed with the results and the responses we received from our Members (Would You like to be part of such surveys, Connect with us here on our Facebook Group, Facebook Page & on Twitter)

Here are the survey results: (Click on Images to Enlarge)

1. How many of You use Geo Apps

2. Why Do You Use Geo Apps on Your Mobile

3. Why Do you not use Geo Apps on Your Mobile

4. Which Mobile Phone do you use

5. Most Used Geo Location App

6. Do You share Your check-ins on Social Sites

7. Which Location visits are you comfortable sharing

8. How often do you Purchase, Shop, Recommend, Share and Or Visit Geo check-in based Brand/Products locations and services based on Your friends share online

9. Where do You get to know about The Apps

Have a wonderful creative day ahead!

Social Media Team

Techdivine Creative Services

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Related Posts:

Using Social Media beyond Marketing – Survey 2011

Social Media – Marketing, Monitoring & Measuring

EXCLUSIVE Online Marketing Campaigns Offer for Corporate

Android mobile smartphones - Why to Gaga over Android

That’s right, we have been fans of Android from the moment it arrived. Here are few reasons for this awesome OS not only impressing us but for also taking over the market share of mobile phones in the smartphone mobile market segment:

Value for money: The prime factor to begin with is ‘value for money’. Android smartphones have been able to pull millions of users globally towards it with the simple reason of delivering ‘true value for money’

The power of Apps: When we mention apps, the first thing that always comes or used to come to our mind was the Apple apps (Still rocking the world) but now with the evolution of Android, the Android App marketplace will emerge as the ultimate ‘download arena’ for mobile phones very soon. The apps are simply marvellous and there are scores of it available for free too. Whether you want to game in with the “Angry birds” or have your “push mail” power accessible at your fingertips, the Android marketplace has it all.

Interface: The home-screens of Android based mobile phones have a sleek and easily customizable interactively engaging features. Multiple screens,  3D-flippable grids with a rocking interface makes it very desirable.

Net surfing: The power of Google takes over and adds massive value to users surfing the net with a splendid browser that gives you access to more than just a bookmark feature. Easy sign-in options, extremely simple control features over your browser cache, form passwords, history settings.

Evolution: The newer versions, upgrades of many OS (mobile/other platforms) usually end up being just a minor tweak in the features of the previous OS, but the Android platforms have taken it altogether to a different level. Right from the friendly 2.1 Éclair to the 3.0 Honeycomb, the Android OS has given tremendous value adds for its users. Richer Graphics for an amazing gaming experience, power packed easy to use ‘quick apps’ like Advanced task killer, Most used or Recent apps, upgraded gallery, email and YouTube video viewing features makes the newer Android versions all the more desirable.

Email: What more do you need when you have Google Powering the GMAIL APP for their Android OS mobile smartphones. This app can give any mobile OS a run for their money. GMAIL App is free, extremely efficient and gives you a plethora of customizable features, settings to work with. It lets you add Your very own “Customized digital signature sign-off text” so you could have a “Sent via Android™ Smartphone” at the end of your GMAIL App integrated emails. Easily searchable functions, compose, draft, labels and more as part of this superb application. Push mail has reached a new level.

YouTube: Google, they are making optimum use of their power over the internet. The YouTube app, lets you browse your videos, favorite them, sign-in and subscribe with your Gmail app and more very easily.

Docs To Go: MS Office readers on your phone. You can view, share your Microsoft office tools with ease while on the go.

Adobe Reader: Whether its your Office file, your e-book or a pdf presentation, get it for free with your Android Adobe Reader app.

Social Networking: The heart and soul of every individual today and with Android, life does become more fun, engaging and easy. Facebook, Twitter, Hootsuite, Linkedin, Seesmic, Myspace, Foursquare,  AIM, Posterous, Tumblr, Picasa, WordPress, Gowalla, Orkut, Blogger and so many more are available for free. Just sign in once and keep updating them with newer versions as they keep rolling out on your Mobile handset.

Shopping: Digital marketing has made it possible to use the power of QR Codes and mobile barcode scanners for users to have a fun and easy shopping experience. With Android marketplace apps for shopping like Barcode Scanner, Shopsavvy, ebay for Android, Scanlife, Find a Starbucks etc its every shoppers dream come true. A single mobile click and you get the best offers near you for easy shopping, registering and buying too.

Here are few of our favorites from the Android zone:

Mobile Smartphones with Android OS:

• Google Nexus S
• HTC Desire HD
• Motorola Atrix
• Motorola Xoom
• Samsung Galaxy

Free apps, fun  Games from the Android marketplace:

• Adobe Reader
• GMAIL
• Amazon Kindle
• Sketcher
• Docs To Go
• Advanced Task Killer
• Facebook
• Twitter
• Foursquare
• Shopsavvy
• Chess Free
• Drums Free
• Lighter Free
• Paper Toss Free
• Posterous
• Slice It Free
• Solo Lite Free
• Soft Guitar Ringtones Free
• Wheres My Droid

Do share your experience about this amazing Android OS and Your favorites, likes and suggestions with us too. We would love to hear from you.

Thanks & Regards,

Social Media Team

Techdivine Creative Services

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Social Media Marketing, Monitoring & Measuring: Turbo Powering Brand You in real-time

Great, so the world is now way past the “Social Media cannot be measured stage” as brands have begun evaluating the ROI for not only their Customer engagement, brand loyalty but have begun crunching sales numbers for their products, services and are gearing up to now go beyond the daily metrics.

Today with the power of social media tools, online marketing campaigns can track everything from pulls, ping-backs, redirects to actual hits, tracking, connect and sale.

The value in return, is well, just like the plan, long term and priceless.

Its all happening and its in real-time.

The Most Crucial Challenge:

The real challenge which marketers across seem to be facing today is keeping the power of the three M’s (Market, Monitor & Measure) connected not just to numbers but the Brand itself.

Why, because we can use the three M’s today but can we empower it to turbo charge our Brand in real-time?

Let’s see how we can do it:

• Customer within: To begin with, understanding that Brands today have a much larger and more responsible role than ever before, that is to connect with the customer within. This would be the first step. Stop trying to think like the customer, “be the customer’

• Its not me, its always You: Wouldn’t you agree if this was the line used rather than the one that movies have made legends out of, relationships would have been stronger with time and loyalty? Now think from a Brands point of view. One needs to accept the fact that unless you are Steve Jobs or Brand Harry Potter, your product might not get a million pre-booking orders a week in advance. Thus the second step is, it’s not just the service or product or brand that sells, for the end user of any other brand its simply ‘you’. Your commitment to them with sincerity in your gesture, tone, message and the constant effort to consistently deliver ‘value’ to the customer is all that matters.

• Gratify NOW: Today the word “like’ and ‘share’ mean so much more and to a marketer these words today are pure magic when it comes from a customer. Why, because when a customer hits a ‘like’ or a ‘share’ button today for your brand, product or service,he is your very own brand ambassador online.
  • He has done three things for you with a single click:

• Given you real time feedback
• Added a power value in the form of referral
• Turbo charged your Brand for FREE

Now when we think of it in the above terms, we realize the need to ‘Gratify’ that customer ‘Now’.  Always track and thank them, give freebies or badges, discounts for sharing etc that will actually add ‘value’ to them. It’s always easier to gift a prospect than share benefits with an existing customer isn’t it? So make sure, when they have powered you, you too empower them.

• Invitational yet paid Lunch: So you have a fan page on facebook and every post of yours is about the new offer that you have come up with. Well, lets see, now ‘How would you feel if someone invited you at their place for lunch and then tried to sell you something at the dining table during your lunch or worse, made you pay for that lunch?‘ That’s right, so when you have a fan page and members, surround them with conversations about what they would love to do. Feed them with useful interesting information, resources and links. These pages are wonderful source to understand your customers so much better. Ask them, take their opinions, know what they like, engage them in conversations. Imagine scores of ‘fans’ suggesting ideas in real-time that could help you in helping them. That’s multi-dimensional targeted marketing power from a single page for you.

• Ease to connect: Very important. Just because there is a site with lots of people online on it or may be a mobile application that is the most downloaded, don’t force it upon your customers too. Give them various options to connect. Have an easy way or platform for each of your customer to get discounted offers, deals, resources, freebies from anyplace that is of ease to them. So every offer of yours need not be marketed using only a blog or a fan page. It could be shared and integrated with website referrals, viral campaigns, mobile integrated offers with check-ins, twitter power and social bookmarking etc. Let them have the ease to connect with you using tools that they are comfortable with.

• Its always fun when its well, ‘Fun’: Same old movies, dinner, clothes and routine work. So dull! Isnt it? So why give only an opportunity to comment, share or like to your customer. Give them something they can interact with. Engage them with tools that will make them use their creativity, or may be share their photography skills, make them fan of the week for engaging others, let them try out their new smartphone for scanning a QR code may be and sharing the awesome interactivity with his or her friends. Let them find out a fact about something interesting and unique, useful and fun while they engage with your brand. Keep it rolling.

There are so many more things that can be a part of customer engagement, moderation, monitoring and connecting with your user that can help you grow in every which way possible. Like the post reads, Turbo charges BRAND You!

I have listed just a few from it.

Do share your views, comments and your experience using various techniques to keep your customer engaged with your brand.

Looking forward to Your comments.

Have a wonderful day ahead!

Regards

Ananth V

Techdivine Creative Services

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