Social Media Marketing

Colour Models - RGB, CMYK, HSB  & LAB

 RGB – Red, Green & Blue

RGB stands for Red Green and Blue. This model represents how your computer sees  colours. Easiest way to understand RGB model is by understanding Light theory. RGB in full intensity of each of its shade (Ranging from 0-255) as in when R,G and B are 255 each produce White colour and when all are Zero, produce zero light as in Black colour. The power of RGB to display rich colours on your computer screen is because of the fact that with various permutation and combination of each colour shades of R,G,B raning from (0-255) it can create 16.7 Million colours.

CYMK – Cyan, Magenta, Yellow and Black

CMYK stands for Cyan Yellow Magenta and black. This colour model is used for printing. This colour model is exactly the opposite of RGB and with full intensity of CMYK (as in 100% of each) the colour produced is black and with zero of each shade the colour produced is white. Originally, this colour model was only made of CMY, but because of small impurities found across all CMY inks, the colour “K” as in black was added to make the muddy brown colour of CMY to a pure black. Make sure, when you are printing, your file is CMYK or what you see on your computer screen might not be what exactly gets printed as screen colours are RGB which produces lot more colours than CMYK.

HSB: Hue, Saturation & Brightness
HSB stands for Hue,  Saturation and Brightness. Here Colour is represented by three numbers. The first number is hue and its value ranges from 0 to 360 degrees. Each degree represent a distinct color. The second number is saturation. It represents the percentage of or the intensity of a particular color. Its value ranges from 0 to 100 as in, in percentage. The third number is  brightness.Increasing brightness or decreasing it causes the addition of black and white to the image  colour.

LAB
LAB stands for Luminance (or lightness) and A and B are chromatic   components.  According to this model A ranges from green to red and B ranges from  blue to yellow. Broadcast TV shows etc use this colour so that irrespective of the device or  TV at home, they all display the same colours on every screen. In simple words, LAB are  device independent colour models.

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Is Social Media Marketing really for you? Know Your SMQ!

Are you just a part of the Social media frenzy or is this market potential really going to help you?

 Before you jump into a social media marketing campaign because everyone else seems to be doing it, ask yourself few questions like:

 Where did I hear about it? – If it is from your competitors site or your technical team make sure you pay attention to it before making any sort of negative decision?

Can application of this media help me improve my business? – For this you need to know, what can this channel do for you, so make sure you hear out what the agencies around you and consultants around you plan to offer. Then share the same across with your board including your marketing and delivery team. Why? Because if your promise cannot be delivered, better not make yourself more visible. As social media tools will definitely put you out there in the global map. Also clearly understand, you cannot control conversations, but react and respond appropriately.

Is this safe to keep my brand protected?  - This is very important to know, for which an organization usually ends up handling the key responsibilities of running these powerful marketing campaigns to professional agencies. But make sure you too understand how it is done, at least know what level of control you possess.

Is my organization willing to give the time needed to build the brand across multiple platforms?  - If the answer is a no, then your answer is to get going with the traditional media that seems to work fine for you. As simply put, if you do not trust it to invest in your time, you anyway cannot connect with the millions across. The first rule of social media marketing is “Connecting” with your customer today faster than ever before.

If your organization is willing to engage in the technology tools of today, how can your team leverage your existing intellectual properties to further add value to your brand, product and service? – This is very important as whatever has worked for you, need not be altered but can be given additional boost with the market analysis and brand monitoring tools across platforms.

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Finally, what do you tend to achieve with the social media marketing connect? – Every campaign of social media is measurable in terms of its quotient and where do you stand with your social media quotient after every timeline is very much essential to know. As all that you would desire to achieve, technology provides enough of resources to customize it to your needs and measure them clearly for a stronger ROI value. So whether it is to calculate and compare your current and after social media implementation business age, direct sales leads, conversation prism engagements, actual impressions, measuring & tracking your final social media quotient to your actual planned goals regularly are very much essential.

Once you are able to answer these questions you can either set up a good team of skilled resources with a combination of strong marketing skills, analytical bent of mind who are technologically sound to run the campaigns for you or you can hire professional service agency to plan it as per your organizational goals.

A brief intro on “How to get started”

-      Profile your product, audience, market and your goals

-      Decide on the mediums and channel to implement your social media marketing campaigns from

-      Clearly define to measure your social media quotient across brands and services

-      Set timelines

-      Plan, design, implement, measure, track and reinforce with improvisations if needed.

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Key BRANDING Rules online

 Brand managers today have been placed at a position, more accountable than ever before.

 So before one goes ahead using the power of online marketing, social media marketing, brand monitoring, seo tools of today and leverages it for their brand, it is very much essential to know, what are the keys BRANDING rules to follow especially on an online platform.

 ‘Key’ rules:

 Basic & very First Rule: For implementing BRAND Campaigns online, the core needs to be always on the Brand goals and not the sites or tools or techniques of implementing it.

 Given below are the other few key points that every organization needs to keep in mind before implementing an online marketing campaign and reaching across the millions of prospect across the globe irrespective of the nature of your product market or service or industry.

 - Responsibly use the available platforms after properly analyzing them and understand clearly the technology available through those online social networking site platforms before placing your brand on it.
- Today, with the massive reach across over 850 million users online, the key is also on the timing behind the appropriate use of these media.
- Always add a face to your voice, whatever be the platform you are using. Let people know, who they are interacting with.
- Integrate your multiple platforms together and stay in sync with the content that you promise to     share and actually end up sharing. Remember, once your promises are Online, your products, services, reputation is on-the-line’ too.
- Most importantly, understand that the platform is not to “sell” but to connect and in the engagement process, eventually, sell.
- Privacy, content, IP’s are to be clearly showcased across platforms. Reusing of your content, selling it for commercial and such other interests of third parties should be made very clear about.
- Better safe than sorry. Always understand that what is once online, stays online. So make sure, the information you are showcasing online, can afford to be shared by all those you know and those you don’t and all that, in just a matter of seconds.
- There needs to be a sense of great responsibility too, make sure your team working across online campaigns understands and implements the right tone and message that your Organization has built over the years as part of  your campaign.
- Respond: Whatever may be the conversation happening around you, about your brand or organization, respond positively. In case of any dissatisfaction expressed about your product or service respond with utmost sincerity and get to the root cause behind complains at the earliest. Address it and provide proper responses unless the feedback or comments are repetitive by an individual whose nature and online characteristic seems to be disruptive and destructive in general. Make sure, you learn to ignore and at the same time create a back-end system to resolve an intentional and unwanted negative comment or feedback from a user online. Remember, you cannot change people, you can only channel them your way.
- Your in-house team and any agency that’s part of the campaign and working together, need to work towards the campaign with the common goal of ‘elevating the brand’ and not each others skills or tools. If that is the case, then neither of them have remotely understood the idea behind social campaigns.
- Do not share personal information, especially of clients and members online under any circumstances. Always keep your member groups moderated in terms of the content being posted.
- Bottom-line: If you exist online or offline as a BRAND, there’s someone out there always talking about you. Be a part of the conversation prism.

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Branding yourself in today’s era is very much essential, but make sure, the way it is done is the right way to do it.

Social or digital campaigns are not technology products and neither are they marketing ‘gimmicks’. They are sincere approaches to integrating the traditional personal connect of marketing with new age media tools.

So, the right mix for BRANDING online would be professionals, specialized in both the mediums.

The voice and tone of the message should always be yours and the process and tools; of the experts or the agency whose professional services have been hired by your BRAND to do so. Trust them with their skills as you would trust your in-house team. Branding online can work only if the teams connect with each other share mutual trust, understanding and respect each others process, skills and approach towards these unique and innovative digital new age media tools online.

 What are you waiting for….Go…. BRAND yourself Online!

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Page Ranking & website optimization (SEO – Search engine optimization)

Today, the search for the right “keyword” has taken more importance than the search for the right candidate or employee or organization. No wonder we find ourselves indexing the world, more often than not. That is one of the main reasons why everyone wants to rank ahead in the Google pages today and the race is only getting more complicated and complex.

So we thought, why not try to simply it by suggesting some really powerful techniques that are core to making sure the bots, spiders and all those amazing technology related searching tools are able to index or scan through your website pages.

The idea is to make or let them find what you would want them to find.

So what does it take to create a website with lots of “good quality content” for easy search and indexing features that will get you good page rankings and mark you high on SEO?

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Few simple steps to a clean, light and content rich searchable website:

1. Keep it light: Make sure the web pages are light in file size. Use more of images which are compressed format’s optimized for web.
2. Tag your HTML properly: Use right formats of HTML and validate them. More than flash files, html pages can be indexed quicker and faster.
3. Headline and Title: Make sure your website does not have too many repetitive headline or title tags throughout the website. Many search engines may read this as spam texts rather than keywords.
4. Core Keywords: Make sure each webpage uses maximum of one or two keywords across the webpage and not too many. It helps in ascertaining the right tag to pull for the particular page which they are being indexed or searched.
5. Proper Name for Url: Do not use numbered names in Uniform resource locators (Url) of your website. For eg. if your main page is going to talk about chocolates, make sure your page name is something like chocolate.html or choco.html etc and not ch12.html.
6. Text or images: Search engines indexes the pages based on textual content. So keep fewer images and more of text. But make sure the text is not repetitive in nature.
7. Alt Text your Images: When using images, do not randomly name them. Add “alt text” tags to images with captions if possible and make sure the name of the image does justice to the subject of the image. For eg. If the subject for the page is a motivational quote and the picture is of a rising sun, naming it ‘motivate’ would make more sense than sunrise.
8. When in Rome, be a Roman: Be a part of the discussions across similar websites like that of yours or forums or groups which discuss products and services that you offer. It takes care of your Off-page SEO for you too.
9. As you sow, shall you reap: Back links and pingbacks: Make sure you offer websites to redirect or pingback to you based purely on their content and not just on their page ranks. Many a times you might get those “tempting” offers for website pingbacks from spamming sites too. Also, add links to sites from your site or blog to those sites which are high on quality page ranking by search engines.
10. Keep them alive: Make sure you check your site for broken links and proper navigation across pages.
11. Add a sitemap if you can for your website too.

Also, with today’s social bookmarking features and quick sharing features available all across, make sure, you integrate “sharing” options for your pages including “tweet” and “like” buttons too.

Have a well ranked page ahead!

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Batman Arkham City Game 

Ever come across a game that has gained universal acclaim from critics and fans alike? No? Heard of Batman: Arkham Asylum? It has a score of 91 on Metacritic.com. If you scoff at that, you definitely won’t believe that its successor Batman: Arkham City has a score of 96. Does that make you a believer?

What makes a good video game? Today, even games need a solid script akin to a movie. With veteran comic book writer Paul Dini at the helm, you could not have placed a safer bet. He has won quite a few prestigious awards including the Emmy awards for his writing on the Batman series.

Next you need to create the atmosphere. Arkham City takes off from where Arkham Asylum ended.

North Gotham has been walled off and the inmates of Arkham Asylum are waging wars against each other to gain territories. The Joker is still reeling from the effects of the Titan formula he administered to himself in the first game & wants the world’s greatest detective aka “Bat’s” to find a cure for him. So he performs a blood transfusion on the Dark Knight to force him to find a cure, else they both die.

If that wasn’t life threatening as it is, Batman finds out that the mastermind behind setting up Arkham City, a shady character called as Hugo Strange knows his deepest secret, his actual identity of Bruce Wayne. Strange is also gearing up to execute a plan called “Protocol 10” which Batman needs to thwart as well. Add to it the Gang wars taking on the streets of Gotham between super villains like Harvey Two-Face, The Penguin and the Joker with their henchmen patrolling the streets. Did i forget to mention that The Riddler has left a set of riddles & deadly traps for you to solve, failing which he will massacre the hostages that he has captured?

Daunting as the task at hand may sound, The Dark Knight never bows before adversity. He can also count on the help of slinky Catwoman who has her own set of plans to take care of. The trademark WayneTech gadgets makes an appearance from the trusty grappling hook to the upgraded Detective mode. Also a lot of new moves, gadgets and fighting strategies are unlocked as you progress through the game.

While you are busy fighting goons, do take a moment in between fights to marvel at the level of detail of your surroundings. It’s simply, spectacular. The art deco buildings, the graffiti style marking the territory of different gangs, the neon signs reflected on the streets, the snow settling on the various landmarks like the clock-tower & the museum, the broken bridges crisscrossing across the city, the full moon casting its pale light across all the unsavoury elements of Gotham and finally the Bat crouched on a gargoyle observing his beloved city being rampaged by a few anti social elements. Once you soak in this atmosphere, you literally are transported to the streets of Gotham. And I won’t blame you if, say, as you bash the head of a joker thug, you let slip a low growl saying, “I, am Batman”.

 Have fun!

Ravi E

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• Community Batman Arkham City
• Batman Arkham City
• Rock Steady Studios

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The INDUSTRY News section from the Vol2. Issue of Your SMQ Social Media Quotient from Techdivine Creative Services.

Stay tuned, lots more to follow!

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Samsung Galaxy Nexus with Ice Cream Sandwich

The most delicious offering from Google after Gingerbread, is its successor Ice Cream Sandwich which comes packed in the foil of the Samsung Galaxy Nexus. This yummy delight has had geeks & other tech enthusiasts drooling over its features ever since it was unveiled in mid October last year. Why? Keep reading.

The Galaxy Nexus is the first phone which comes with Android 4.0 Ice Cream Sandwich. This is the upgrade which promises to end the fragmentation (so as to have uniform OS versions across all your devices) on mobiles and tablets and unify them together.

First the phone: Samsung has surprisingly given the Nexus an understated design, which some may like, others might frown upon. The 4.65” Super AMOLED display with HD resolution should however blow your doubts out of the water. Also the back cover has been coated with a material called as “Hyper Skin” which helps to prevent accidental drops. The phone is powered by a 1.2 GHz dual core Cortex A9 processor inside its TI OMAP 4460 chipset. While this is not as powerful as, say a Galaxy SII, it gets the job done. The phone also incorporates a “Near Field Communication” chip which means, you could use your phone as a credit card to make payments, use it to exchange information with another phone, or just obtain some info by scanning it over a poster which has an RF tag embedded in it. In a radical new move, which just might set a new trend in Android phone design, the hardware buttons at the bottom have been done away with. They have been replaced with three virtual keys which change orientation and function as per the demand. What this actually means is more screen real estate leaving you with more space on the screen for apps, movies, the possibilities are endless.

Next, the OS: The main selling feature of the Galaxy Nexus is undoubtedly Ice Cream Sandwich. Google has reworked it from the base up to give you a more intuitive and classy interface. They created a whole new font called “roboto” which they have described as “modern, yet approachable” and “emotional”. They have given it a lot of deep thought as you can see. The unlock screen has been reworked as well. The lock screen from Honeycomb has been modified a little bit. Other than unlocking the screen, you can also activate the camera. And who can forget face unlock, the ability to unlock your phone by scanning your face with the front cam.

Everything about ICS says ease of use. If you get a call that you don’t want to attend, instead of just rejecting it, you can also send a pre-defined sms saying that you are in a meeting. A lot of features that would require 3^rd party apps have been incorporated inside. Data counters to throttle internet usage, a movie and photo editor, in built document viewers etc. The camera is only a 5MP shooter, but it allows 1080p recording and the 1.3MP front cam allows for 720p recording. There is no shutter lag, keep capturing pictures as they happen.

The browser has also been reworked and is said to be super fast while loading pages. Running apps can be seen like in Honeycomb, but you now have the added power of swiping a thumbnail to end that app. This swipe feature is incorporated throughout the OS including the notification bar.

This is not to say the phone is without any chinks in its armour. There is no FM radio and there is no microSD card slot. These are not deal breakers as such since the phone comes with 16/32 GB storage. All in all the Galaxy Nexus is one benchmark in terms of design and OS at least, which other device manufacturers will try to emulate.

This article has also been featured in our YourSMQ magazine. Here is a preview:

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Your SMQ Social Media Quotient Vol 2 is here

The contents of Your SMQ – Social Media Quotient (Mar – Apr, 2012) are:

- The Cover Page
- About Us (Techdivine Creative Services)
- Letter from the Editor (Ananth V)
- CRM’s role today in Social Media Marketing
- Search Engine Optimization (SEO) and Page ranking for rich SEO results
- Top MARKETING trend setters for 2012
- Social Media Marketing, will it work & do you really need it?
- CREATIVE Art (Colour Labs)
- Core Online NETIQUETTES to follow
- Windows 8 – Customer Preview
- The Key rules for BRANDING Online
- Your SMQ – Social Media Quotient (Trend, analysis, Leads, Sales & More)
- Samsung Galaxy Nexus from Google
- INDUSTRY NEWS (Finance, Movies, Books, Corporate & more)
- BATMAN Arkham city
- The team & a note of Thanks!
- Back Cover Page

The SMQ – Social Media Quotient magazine is available in Print magazine (Not for Sale) and is shared with our premium members only. We will be publishing soft copies of the pages online eventually. Given below are few of the Your SMQ Pages of “Mar-Apr,2012″

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Google to launch a commenting platform to rival Facebook & Disqus

Unconfirmed reports abound that Google is about to launch its own commenting platform along the lines of what Facebook and Disqus have established. The actual impact of this can only be analysed after it is launched. But we can be sure of one thing that this somehow ties in with Google Plus & providing better search results.

The commenting service to be made available on third party sites might be similar to Google’s “Search, plus your world” service which showed up user comments from Google plus in your results. We can be assured that the commenting platform would be deeply integrated with other Google services as well.

It remains to be seen whether this platform is adopted quickly or takes time to penetrate akin to Google Plus.  This just seems to be a move by Google to take over almost all aspects of the web from search to comments. Whether this turns out to be good move or backfires remains to be seen.

Let us know what you feel about Google’s latest bid to take over the web. We will keep you updated as events unfold. Stay connected. Ciao.

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Google’s new feature which reveals your Account Activity

Google has just launched a new feature called Account Activity which gives you a summarized report of your usage of various Google services. This includes a count of the number of emails you have sent or received, The locations you have signed in from along with the ISP used, the various browsers and platforms used and your web history to name a few.

This service is purely opt-in and will give you a summary of a month’s usage. Just click here and click on the Account Activity in the right panel. You can also check out various other products that Google offers.

Once you opt-in, you should get a mail within minutes which will take you to your account activity report. You might have to enter your password again just for the sake of security.

So how many mails did you send in the past month? Let us know in the comments. Stay connected with us to know more tips like these. Ciao.

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