Social Media Marketing

Marketing and social media trend setters of 2011 and what we can expect in the year 2012

 

• What were the trend setters of 2011 &
• What we can expect in terms of digital & social media technology integrated brand, product and services marketing for 2012

The top trend setters, Power house websites and applications in 2011 were:

• Facebook
• Twitter
• LinkedIn
• Google Plus
• Google Android
• Foursquare
• WordPress
• Instagram
• YouTube

 What they achieved and what we can expect from them in the year 2012:

Top trend setters:

Google Android: We saw the globe going gaga over the rich sweet OS treats offered by Google Android in terms of Éclair, Froyo, Gingerbread and so on. Google Android with its open source and scores of free apps, made its presence felt more with the launch of Gingerbread and that was coupled with Samsung’s ample choice of smartphones and tablets powered with Android OS. It has over 85% of its users now upgraded with Android 2.1 and 3.1 OS.

Facebook: The ‘F’ word. Facebook still remains as the top social networking site with over 700 Million users and sure enough, we are looking ahead at an early Billion user milestone mark this 2012.

Twitter: This site which was started merely as a social bookmarking tool or site, now is looking to be a threat to the mighty facebook too. Twitter crossed the milestone of users now sending over 200 Million Tweets per day and with the amazing platform now reaching to over 100 Million active users, the little bird was simply trending across the globe.  With its all new Activity stream, available across more countries and in many more languages, addition of TweetDeck, integration of tools for Sharing photos, videos and more content from popular streams across, Twitter will be the site to watch out for brands and users across the globe.

Foursquare: Foursquare set a record of Billion Check-ins in 2011.  That, further boosted with its user base now growing over 10 million people,  this location – based check-in site made it clear to the world ‘when it comes to geo target or location based application, foursquare rules the lot. (Foursquare Interesting infographic )

Google Plus: The much awaited Google Plus was launched with more anticipation than probably any other news with a frenzy of users paying scores of dollars for getting an “Invite” into Google Plus. Though the initial rush has eventually seemed to settle down with many users opting to stay a little bit longer with facebook than jump on to the G+ wagon, this power site of Google will surely add up some amazing surprises for brands, marketers and users across in 2012. Especially with the One+ button going live across search engine for users to use the tool and popularize real-time content streaming.

LinkedIn: In early quarter of 2011 LinkedIn crossed the 100 Million members mark and its looking better than ever. With its IPO soaring  and creating the most amazing financial buzz around,  it is a site to look out for. With its newer features of Live news, popular stories and more, professionals across the globe want to be a part of this amazing network. Lot is riding on it this year and if the past experience is anything to go by, 2012 will be a year of positive updates and surprises for LinkedIn users across the globe.

WordPress: WordPress crossed the 50 Million mark in 2011 and this popular Blogging platform now empowers over 70 Million sites (70,112,513 WordPress sites across the Globe.) With its ease of use and flexibility for users to add their own codes, app integrations and widgets, we wont be surprised to see it cross the 100 Million mark this 2012. With more and more bloggers and readers around the world, WordPress seems to be an obvious and unanimous choice.

Instagram: With over 150 Million photos, this site seems to be raging with creative and rich content in terms of “captured moments’ which are shared by users every second. Its easy to use, very  fast and empowers users to express themselves amazingly. This app would be a game changer in terms of rich media content sharing especially for pictures and we would not be surprised to see picture editing and effects features integrated more with the instagram apps in 2012.

YouTube: This video stream site turned Five in 2011 and with that it achieved a remarkable milestone of over 3 billion videos viewed a day.

Do we need to say why it’s going to make more eyeballs move on your computer screen in 2012. Keep watching.

 Most important points for BRANDS:

• Its very clear. The year 2012 will be the year of RICH CONTENT (Pictures, Videos, Pods & more)
•  With Brands understanding more clearly about social media quotient analysis and Consumer responses, metrics, the year 2012 will be about “BEING at the right place (Being present only in social sites where the brand and products presence really matters) at the right time.
•  2011 was the year of smartphones. While that can only see an uptrend, 2012 will be the year of Tablets across users. The fight between Apple’s iPad and Samsung Tablets will see a much stronger and more varied availability of tablets from other major players like Blackberry, Motorola, HP too.
• 2012 will be about real-time content streaming and data sharing with users that are genuinely useful to them and will add value to them on a daily basis.

Who will win:

• BOTTOM-LINE: Brands that can capitalize on giving Spontaneous responses to their in-house marketing teams or external agencies will only be able to capitalize. There will be no time for “Delayed responses” this 2012.
•  It’s all about bringing together Marketing and Branding strategies with technology that the user is comfortable with for that particular brand, product and services.
•  Detailed social media analysis, combining various digital strategies like viral marketing, keyword and SEO optimization, Creative Content writing, Online PR Campaigns, will need to go hand in hand with the brands campaigns across social sites like Facebook, Google Adword campaigns and social bookmarking and real-time content and trends streaming across power tools like Twitter.

Do share with us your views, suggestions and comments on “How YOU see the strategies, newer trends and social media marketing-technology integrating in terms of going social will evolve in the year 2012?

Have a wonderfully social year ahead.

Your SMQ Team

Techdivine Creative Services

You can also connect with us here:

• Techdivine Creative Services on Facebook
• Techdivine Creative Services on Twitter

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The journey from Social Media to Assured Sales

The journey from social media to assured sales is the one every brand would love to make.  As it not only ensures good business, but also helps brands to establish themselves as “Consumers Choice”.

Of the many aspects that are part of an online marketing campaign, there are few which are the core points that brands need to keep in mind while planning a social media marketing campaign:

Understand the consumer first -  Do your homework, research, analysis and understand the complete demographic and online social behavior of the consumers on:

• “How do they react” to specific tone of messages, words, phrases etc online.
• Each consumer (Industry centric) reacts differently online and offline.
• The idea is to have a very thin line between the two worlds and give the end users a real-time experience with rich content, feel in terms of demos, apps, videos, immediate feedback and responses too.
• In simple terms, it should result into value for connecting with your brand and a wonderful experience at the end for the users.

The consumer of today is well informed and it is to be used as an advantage by brands as their target market today interacts and engages themselves more than ever before.

So the first idea is to understand and connect with the consumer within and then with the end users.

• Don’t sell, but relate to their needs, buying patterns, customize and give them value for being a part of this online social engagement.
• Remember, every user online who speaks about you or “Likes or Mentions” you across social networking platforms, is your very own brand ambassador.
• Recognize them and reward them accordingly.Make room for immediate gratification.
• Look at what brands like Starbucks or Mountain Dew does. They take customers feedback and create products relevant to their needs.

Now comes the part of understanding what they need and the aspect of really making it happen based on organizational support and dealing with roadblocks that are inevitable (Organizational roadblocks – Rigid Policy, guidelines, in-house team support etc). Every effort towards customization for consumer, especially on an online platform, assures the Brands tremendous recognition and feedback via brand promotion and mentions by their consumers and the best part is that, its measurable.

Offer them custom designed services and products. Its wonderful when brands ask customers to design their very own “Combo products / services” It not only keeps them engaged with the brand, but also tells them that you value their opinions and doing your best to deliver.

Today e-commerce companies like Flipkart are doing really well because of many reasons, but few of those mainly owing to the fact that they have a “no-hassle return policy coupled with Cash on delivery” option which gives tremendous trust to consumers buying online today. With that, they also offer daily special offers, deals, low-price and that with great service is bound to make them popular. It shows that they have listened.

Another important aspect is, to not be on, each and every available online platform.

This is a mistake which many brands today make. Being or trying to be everywhere. Be at relevant online platforms. Understand whether your end users use blogs, forms, social networking sites, google searches, web banner ads, emailers, smartphone apps etc and establish your presence across those profiles only. Being across 4-6 such platforms to begin with is more than enough during a period of a six month to one year campaign wherein, you get a better understanding of their comfort levels with engaging online and you can then focus on may be just those 2-3 platforms, where their presence is more and for a longer duration.

Search engine optimization also is an important part of digital marketing today with feeds and comments appearing on searches. But with the pace with which social media monitoring and marketing seem to be growing, its become compulsory to integrate social media campaigns with seo. But make sure, you concentrate on on-page optimization as strong as off-age optimization too.

Customer insights and knowing your company or Brand’s social media quotient (SMQ) is the core of a social media or any digital marketing campaign. It also ensures brand monitoring for both, negative and positive mentions about your brand, product and services. Always remember, if you exist as a brand, someone out there is are already talking about you. Make sure you are a part of that amazing conversation prism.

SEO and Brand monitoring helps you to find the relevant sites when combined with social media influence strategies (SMI). It lets you study in-depth about the relevant sites, have a brief look at the profile of registered users on that site based on connect you have with the users or the apps integrated with the site. You then get to know the influencer(s) too. The idea is to gauge the quality of brand and or keyword related conversations real-time.

No campaign is complete without predetermined target to be achieved in terms of real ROI for the company or brand. Make sure your social media monitoring and brand marketing campaigns have enough strategies and process in it to help you evaluate the return on investment for your campaigns. Remember, good campaigns are those which constantly are improvised with consistent responses and feedback based on the social media quotient analysis and reports of your campaign.

Some power packed tools that always go a long way when used appropriately are:

• Blogs: It’s a powerhouse in terms of social media tool. A great way to engage your users with interesting and relevant information and at the same time, gives them an opportunity to interact with the brand too.
• Forums: Extremely efficient when it comes to users wherein the products need a lot of assistance in terms of support intermittently.
• Facebook: Wherein the end user is right in front of you
• Twitter: Users are consumption hungry and need quick information at jet speed.
• LinkedIn: For Corporate professionals. Connect and grow as a business together

So, what did your brand tell your customer today?

Share with me your views and comments here. Would love to hear from you.

Thanks and have a wonderful connect ahead.

Ananth V

Founder & CEO

Techdivine Creative Services

You can also Connect with me here: On facebook, On LinkedIn & on Twitter

Empowering BRAND YOU on Your turf, there’s nothing like it.

There is nothing more powerful than having control over your Brand especially when it comes to consumer engagement and interactions.

Now, how does that happen?

Consumers today, have empowered words like ‘LIKE’, ‘SHARE’, ‘Re-Tweet’ beyond imagination.

But this special blog post comes for a very specific reason.

Recently Cadbury & few other Brands got a clear message from social media powerhouse Facebook, that their brands were hosted on nothing more than a rented domain when the social giant took their pages off the site for certain page violations.

Now the power, reach and impact of this social networking site is well known across countries, age groups and Industries. How do we deal with the ‘fan-frenzy’ desires of  brands?

Similarly, majority of the Corporate Moghuls and their Board too these days end up asking one standard question off-late which is, “How do I get more fans?”

I have always shared a core note with them on this, which I thought is due to be shared on a global platform via our Corporate Social Media Marketing Blog from Techdivine Creative Services where we have successfully launched Brand promotions, PR Campaigns, Corporate Branding etc

This is what I have shared with them each time someone says, “I need more fans or followers”:

• How much useful is a teenager to an Industrial Organization?
• How much will “Random Fans & Followers” across sites like Twitter, Facebook etc matter when it comes to measuring your ROI on your campaigns or your Brand value?
• Does having a million fans or thousands of twitter followers cater to your business goals and brand needs?
• How much are you willing to alter your Brands language, style and tone to suit few fans or followers and are you ready for the long term repercussions?

The answer, each time was a simple No, from each experienced corporate professional.

It has to be a NO. Why?

Customer engagement and brand connect has to be happen with proper planning and using appropriate marketing strategies and tools. Its not about having a page on a social site or a twitter account.

Let us take this for example, each time a telecom, credit card or ISP providers call us on our phone we get annoyed and add them to the spam or block lists. Why? because they are entering on our turf during our time schedule.

How is this related to having random fans and followers?

Now every time a user follows “BRAND YOU” just because you followed them or every time a fan joins you because you asked them to through ‘friend suggests’, it’s the same thing all over. Only this time, it would be “Brand You” sharing so called interesting posts, tweets to people who are least interested or not even remotely associated with the message, product or service.

When we say customers engage in brand conversations, the conversations do not necessarily need to be about Your Brand or Product or service, but they need to be of value, quality and depict BRAND YOU at all times.

4 Rules, never to forget:

1. Brand is only as good as the consumer it reaches.
2. If traditional media were to be avoided for new age media sites, then one has less than 50% of market reach possible especially in a country like India. Integrate and collaborate between online and offline media, always, with the right set of words.
3. It doesn’t matter where the consumers are located. The only thing we need to always keep in mind is, speak our BRANDS language and let them connect with us. Never use a Corporate language or a slang style just because you want that consumer to connect. Brands always need to stay focused on what you desire and aspire from your brand to achieve. Clear Goals.
4. Never leave all your eggs in one basket. Core being, never depend on a single platform for reaching out across to your consumers.

Thus multiple platforms, at least one for each medium is a must.

For eg.

• You can have one site that touches base with Bloggers (there are million bloggers and readers today who are looking for information, reviews, news and offers across Blog searches)
• Social Check-ins for users who are on the go (A must today for those in service industry especially Retail, Hospitality etc)
• A single platform for showcasing your creative skills or videos of your Brand messages
• A social book-marking platform wherein your followers consume the resources that you share with them using Url redirects, useful posts, creatives etc.

Your content is the key here. That’s your Corporate IPR ,your very own Intellectual property. Why restrict it to only a third party site? Use it wisely across platforms that are completely under your control, like self-hosted domains for website, Blog, Forum etc

With the power of social connect today, make sure your website has enough new age media tools like FBML, Facebook, Twitter, Blog feeds integration etc to pull the social conversations from your various online platforms to your website pages. Integrate your Facebook, Twitter and Blog conversations on your websites without fail.

Three key advantages:

• One, it becomes a powerful Search engine optimization (SEO) tool
• Two, your content is re-used and has a larger reach.
• And three, in case your social site goes off or the domain has a server crash, there is at least one platform alive and going strong for you keeping the conversations alive.

Always note, the idea is to convey the “BRAND You” message and not alter it by using the users language. Why?

The day a follower or a fan or the social site decides to go offline or communicates on a third party site with his or her own version of constructive random musings of criticism, is the day your fan numbers would too drop at an accelerating pace.

Moreover, having the right fans and followers matters rather than having a million who end up sharing competitors contents in between your comments and pages which might get lost in the social clutter and noise across your third party pages and sites. Brand monitoring here is an equally important function.

Bottom-line:

• The power to make that global “Brand You” conversation a reality is by sharing relevant content, on-time across multiple sites of which you need at least two to three sites completely under your control all the time.
• Having a self-hosted Blog or your own web domain that pulls in feeds and interactions about your brand from across multiple sites not only gives you a larger reach but also control over the message.
• Consumer insights are the most important aspect of any Brand conversation. They not only tell you what they are saying but also where and when. Make sure you make good use of it.

So, what did your Brand tell your customer today?

Share your views on this post, based on your experience across platforms and brands. Would love to hear from you.

You can also Tweet with me @ananthv9 on Twitter.

Thanks

Ananth V

Techdivine Creative Services

Connect with us:

Techdivine on Twitter

Techdivine on Facebook

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TechBrandsMeetup Event from Techdivine Creative Services

The 2nd TechBrandsMeetUP Event was held on June 12, 2011 in Mumbai at Techdivine Creative Services.

Participants from across 10 Industries (Banking, HR, IT, Telecom, Infrastructure, Media, IPR, Finance, Advertising, Industrial) shared wonderful insights into the current updates from their industry, use of Technology integrated social tools from their organizations, their expectations, concerns, cross sharing of ideas and more.

The event kicked off with our Founder & CEO Mr.Ananth, addressing the professionals with a brief “About us – Techdivine Creative Services” & Highlights of the first TechBrandsMeetUP event.

Each participant was introduced with the Industry they belonged to and the discussions followed.

Each Industry’s customer was present during the event, the reason being, each one of us makes use of one or the other products from across Industries on a day to day basis, whether on a B2B platform or a B2C medium. So as soon as Industry professionals shared their insights and concerns, we took an immediate customer view on the same and got their feedback and responses. Then we shared with the concerned participant the probable solutions that the new age media tools could provide based on our earlier marketing, social media & viral campaigns across Industries and countries.

Within the first hour of the event, the whole place was abuzz with ideas and suggestions from end users of Industries and with feedback that added value to the participants.

Few key highlights from the event as follows:

-          Banking: Of the various updates and news shared, One of the prime concerns expressed was shams happening online due to intentional misrepresentation by fraudsters to lure innocent prospects into their fraudulent activities.  Not only did every other participant express their valuable thoughts on it, but there were some innovative techniques and process which we too shared from our end to have control over the same using technology integrated Social tools to Monitor Brands and activities online. One of the key examples shared from our end, was protecting both, the consumers & brands by using strategic, organized & controlled approach similar to our ROADMAP strategy and the Social Media Influence (SMI) tool integrated with Blogs and Social Bookmarking to have a much stronger control over the same. The idea of monitoring with strong analytics and at the same time using social networking power to keep people informed was very well accepted by the participants.

-          Media: With Blockbuster movies like Pirates, Batman, Avatar making royal splash across online sites, very less needed to be shared on the power of digital marketing tools for TV shows, media channels and Movies. What were discussed was some innovative tools that each participant had experienced online for different movies on sites like YouTube, Twitter, Facebook etc. Obviously the prime concern or pain area discussed was piracy of movies and music online. To which a major vote unanimously screamed to the ideas used by many producers today to simultaneously launch their movies online too on sites like Youtube etc at an extremely marginal cost. This eventually will not only lead to a major drop in piracy online, but also give users to discuss, share and comment on the movies real-time. We also shared some powerful insights into using the social media digital tools to empower audiences with latest happenings across the world in just a matter of seconds and bringing help and hope together to those who need it at great pace to further empower media.

-          Telecom: Telecom seems to be slowly getting into the digital media space. What was observed was, even though many sites and brands seem to have already adopted powerhouse tools like Facebook, Twitter etc optimally to showcase their engaging tools, interesting offers, surprise contests etc for users, most of these brands do not have a strong back-up team to live upto their promises online especially for after sales services, customer grievances etc. Some of the brands that were mentioned during this discussion were Dell, Vodafone, Tata, Airtel wherein corporate professionals expressed their views on the number of times they have opted for a switch of brands because the Brands did not resolve their grievances on time. What was also observed as a cause for switching loyalty other than having a poor back-up team was that, in certain cases, the Brands were not able to tap the user grievances due to a poor planning of tracking brand mentions or failing to revert back on time. The very important point to note here was, majority of the irate users who switched Brands due to major grievances were those who had been loyal to those specific brands the longest. What we suggested here again was empowering the Brands or Companies with a stronger Brand monitoring tool but with lesser advertising assurances and more on time delivery of services to reaffirm their lost faith across customers. Core being, resolving an Irate customers issues not only assures the brand of a happy customer but a powerful and loyal brand ambassador for life.

-          Infrastructure & Industrial: In both the cases the participants from respective industries expressed what was currently being used by the Companies to connect with internal employees and prospects / customers, wherein the most popular tool seemed to be Blogs. Reason that seemed to echo across was that more than having an option to reach out to the company CEO or Business head as shared by the HR teams of their respective organizations by using direct internal mail service, the idea of having a Blog wherein the Top Exes of the company shared “whats happening now” in terms of company achievements, new additions, changes if any, events etc using blogs was a much better and interactive option for the employees to stay connected. Why? As it was easier to reply back, comment, suggest on corporate blogs than to write a direct email to the seniors in the organization. Here what was found to at times pull down the participation in companies by employees, was lacking interest due to not fully understanding the use of blogging or how to blog etc. So we shared some insights on the power of Blogs and what we could achieve for few of our clients in terms of internal and external reach with a power packed SEO and a strong sense of interactivity using new age widgets and tools with the blog.

-          IT: Forums seemed to be extremely popular for IT pros to post queries and to get quick responses from users online. The only problem noted was it had limited know-how for professionals from other fields and thus poses a limitation to be popular across. The high side was the power of forums echoed with timely and at times even spontaneous solutions to problems irrespective of the company they belonged to and the place they worked from. Also, due to many IT pros already familiar with the benefits, this seemed to be a major need across IT industries who have not already implemented it in their organization. Some key points shared by the professionals were also that, unless made mandatory for their future career growth, very small percentage seemed to be making actual use of the in-house Knowledge resources (KR) available. Another concern noted by companies or seniors in the Management with respect to IT professionals was the huge time spent on online social sites by employees even after blocking net access via company resources either through Mobile phones or by using data cards.  Our views on this is very simple, engaging employees or team, peers to use KR and conduct weekly in-house contests using blog/forums or even facebook (for internal employees Only) and encouraging them to use these tools more by value adding it as incentives rather than a compulsion.

-          Intellectual Property Rights (IPR): The power of IPR was shared with one and all by the participant specialized from this industry. Examples and key points in terms of disadvantages of not having a Trademark or a Patent or Copyrights for your original works was put forth and the need for a ™ © ® etc was felt to only get more intense with so much of content being shared for free online. The core concern would be eventually to have protection for all your content and safeguard your intellectual properties. What was asked to the crowd was, what they wanted to know more to which they responded, that ‘they wanted to know what they could afford not to know about IPR’ for their brand, ideas or designs. Eventually, every professional from each Industry shared their ideas to make IPR branding itself a popular search online and promoting it to not only create awareness but encouraging users to have their brands and concepts protected. The bottom-line being, “whats Yours needs to be Yours.” We shared some key ideas of integrating Social Media Marketing platforms and mobile apps to create larger reach and awareness across corporate by using platforms like Linkedin, the power of SEO through social bookmarking and blogs etc for creating awareness for this Industry.

-          HR: Those in Human Resources (HR) have always been pro-people for obvious reasons. It was clear by the ideas and experiences shared by the concerned participant from HR industry that Online is not only a powerful medium but something that everyone willingly wants to be part of, especially on sites like Facebook and Twitter. The key idea is to find a controlled process to bring people together to share their concerns, growth strategies with their peers, superiors etc so as to be able to put a tab on the oldest concern of organizations which is employee attrition. Here we came up with some key solutions that would not only reduce attritions but also encourage employees referrals for job openings in the company using the digital media tools regularly, optimally and appropriately.

We then shared some interesting concepts, tools, productivity apps and showcased the following:

-       The power of the age old Search Engine Optimization (SEO) empowered with today’s technology tools in the field of PR today and what it could for Brands and industries across when used for more than just a page ranking process. It could help companies win  corporate battles online, reach messages across nations in a controlled and spam-free fashion, help companies generate actual leads used with the right mix of tools online.

-       QR code was discussed and with the increase in use of smart-phones globally, the participants had a fun time scanning a sample QR code generated from our end. Once they got a rush out of it, they shared some innovative ideas of how it could help keep customers engaged for Industries like Retail, Fashion, Restaurants, Education while adding lots of fun and value add for the Brands too.

-    Foursquare & its uses as an end user, for travelers, for those visiting new cities, country for the first time, for Marketing professionals, for Brands etc and we had few participants who checked in at out Office location to try out the apps too. It was fun, interactive and at the same time, everyone was eager to now check-in at foursquare special locations and try out the new app.

-       Using Gmail and its new features like labels, account filters etc and syncing it with your mobile phones for quicker response time with better time management.

-      Safety measures for Kids, teens while using social sites online – A must read for parents

-      Mobile security tools to keep spam, cookies, virus as far away as possible (Join us on Facebook for Regular Updates Click Here)

-      Search Engine Optimization for Your Website and basic guides

-      Best Corporate Purchases of Technology Products (Acer, Apple & Samsung Took the lead)

-      Internet browsers, the best and most popular (Google Chrome, Mozilla Firefox & Opera won the top three spots)

-      Productive Apps for iphones (Join us on Facebook for Regular Updates Click Here)

-      Resourceful Apps for Your Mobile and Desktop (Join us on Facebook for Regular Updates Click Here)

-      Fun, interactive and useful Apps for Your Android

-      Blackberry Apps, whats new and whats a must-have (Join us on Facebook for Regular Updates Click Here)

-   Other topics that were discussed were Gamification, Social Tools like Posterous and integrating it with Your FBML and Facebook Feeds on your website, social media quotient analysis, measuring ROI on Marketing campaigns, In-depth tracking and analysis with new age media tools etc.

Finally, the TechBrandsMeetUP concluded with a discussion on the latest buzz all around, the power of IPV6.

Ironically, during our YourSMQ Social Media Quotient Logo Launch event in March 2010 too, we discussed this as a matter of prime concern. Only, this time, we had a larger crowd already aware of the same.

Thank you all for your support and a special thanks to all the participants for making it so special & interactive! Looking forward to making the Third TechBrandsMeetUP Event a much bigger success on a larger scale with a target of at least 20 Industries participating in it!

Catch few of the Event Pictures with us on Our Facebook Page ~ Click here

Feel free to share your comments on the Highlights shared above, Queries, suggestions if any with us here. You can also directly write to us at ‘socialmedia@techdivine.com‘

• You can also reach us via our Quick Contact form ~ Click here
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Thank You for your time!

Social Media Team

Techdivine Creative Service (Your very own Social Media Marketing & digital Interactive agency)

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Brand Monitoring and social media marketing the right way

The power of Brands today can grow manifold with the medium of internet and that too at a rapid pace.

The right approach would be to integrate your traditional marketing techniques with the new age media tools & bring together consumers across.

But before the dream goal is achieved, which it can be with well planned campaigns giving assured sales leads via viral marketing campaigns, industry customized fbml integrated social media monitoring campaigns etc there are three main things that need to be understood and unlearned:

Firstly:

You need a clear and realistic idea of what you want to achieve. You also need to have a team that communicates both positive and negative feedback with each other regularly for constantly improvising & achieving better results.

Secondly:

You need to ask yourself, do you have the relevant content that your Marketing agency has asked you to share with them, or do you think that you have the content?

Thirdly:

You need to make sure you pay heed to the social media marketing & your social media quotient audit reports. They tell you a lot in terms of demographics, consumer insights, what consumers are looking out for, what can you offer them as services, what you need to offer them as value adds & at the end a team that trusts the division, department or agency with their ideas and supports them in implementing the same.

Now, What needs to be unlearned?

The attitude that you might have subconsciously built-in, that you are the ultimate expert no matter what and that you have already spent “n” number of years in the industry. Well, it’s great that you have such rich experience, but if you have professionals whom you have trusted to do their jobs using their skills, listen to them. Work together.

Always remember, there is no point in always forcing what ‘you’ want to be marketed online through them and expecting results.

Understand that, this is what social media Directors & specialists do for a living and communicate it clearly with your internal or in-house team to trust the agency in the same manner. There needs to be a clear two way communication.

There might be resistance from your traditional marketing experts in your organization, but you need to convince them that, the consultants or agency or company advising you on the mew age media marketing tools, is for working towards your goal only.

With these things clear in your head, go ahead with your social media marketing campaigns.

Focus on the desires of people based on what they have expressed that they want to learn, understand better or know more about.

• Sharing is caring! It not only helps you to humanize your brand, but also lets you connect with the consumer within.
• Be open always to the next big change, especially if you are a marketer yourself. Use new age media and technology apps. Try it out. Experiment, listen and explore.
• Everything changes, ideas, products, services, concepts, needs, technology but the only thing that remains constant are people.

There are several industry customized online marketing services today that can help you reach your relevant set of target customers for brand and product promotions, awareness, new launches, customer insights and feedback, sales leads & more!

Make sure you have a clear idea of what each product or service offers you and your customers or prospects.

Here are a list of few online marketing tools and services that can help you understand a bit better of which service would suit your Organization goals the best:

Brand Monitoring: “If you exist, then someone’s already talking about you.”

This is very true especially in todays scenario of quick paced consumer review, feedback and posts across online.

The first thing to do is, have a brand monitoring campaign in place integrated with any or all of your social media marketing campaigns.

Make sure you are part of the online conversation prism. Online reputation management in terms of Brand Monitoring is an important aspect of any online marketing campaign today.

FBML Customized Solutions & Facebook integration: Today no one can afford to miss out an opportunity to be around 700 million users online. That’s right, facebook is soon to touch 700 million users. You need to make sure your brand and product is there too. Why just create a Group or a Page that’s going to look like a brochure when you can have a real time conversation with your clients, prospects & connect with them at a much quicker pace. Get Product/Brand/Industry customized FBML Solutions to have a Facebook Fan Page that speaks your BRANDs language.

QR Codes: This is the most easy to use, widely customer engaging fun mobile application and freely available app on mobile phones for consumers to interact with brands today. Whether you are into Banking, Retail, Hospitality, Fashion, Education, Trading & Broking, Mobile technology integrated with Marketing is sure to do wonders for Your everyday brand. Imagine using the Power of todays Smartphone technologies like Android, Blackberry, iPhone, Palm, Ovi etc to leverage your Brand reach, connect and at the same time giving users a fun way to talk to your brand.  Make sure its implemented the right way.

Few other powerful marketing services of today are, the most powerful Your SMQ Social Media Quotient Analysis, Social Media Quality Audit reports, Viral Marketing integrated with social bookmarking that monitors and gives you detailed customized insightful reports on your customer responses, feedback, their needs, likes, your brand engagement & more.

For detailed information on Viral Marketing campaigns, Search Engine Optimization (SEO) services, complete Social Media Marketing services & offline marketing campaigns, connect with us here using our Quick Contact form link ~ Click Here.

The most important aspect of any online campaign today, is Brand monitoring. The most powerful and successful online marketing campaigns are the ones that handle their customers positive and negative feedback at the same speed. For this make sure, your social media influence and tracking are integrated as part of your campaigns.

Feel free to share your experiences and queries on this with us, we would love to hear from you.

Thanks & Regards

Click to know more About Us here

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• Email us with your Feedback, suggestions & queries: socialmedia@techdivine.com
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Related Posts:

• Search Engine Optimization tips for your website
• Mobile integrated Geo Target Marketing
• Social Media – Integrating Technology, Marketing & Consumers
• Factors influencing Online Marketing for you

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Our Exclusive Online Marketing Services for Corporate Offers Quick Contact form

We did it.

We promised, we assured and we delivered!

We are now ready to officially launch the first ever “ASSURED SALES LEADS” generating Marketing tool under our flagship brand “Your SMQ – Social Media Quotient” under Techdivine Creative Services.

You heard it right, “Assured SALES Leads”

Over the past 4 years, we have been Tweeting, Blogging, Sharing on Facebook, Linkedin & other Social Networking sites about scores of Our Varied Marketing Campaigns Exclusive Offers, Social Media Marketing Offers & reach across Industries and countries with Brands and delivering timely Marketing Campaigns (Both Online & offline).

We tested our tools and techniques successfully over the years and with our rich experiences have Launched the First Ever ASSURED SALES LEADS Generating Marketing tool!

We guarantee you the deal we offer under this tool will be something that you have never heard before and something that you have been eagerly waiting for the Marketing Industry to come up with!

If this sounds interesting and if you would like to know more about it, reach us here:

For Quick Information on this OFFER: To know in detail what our Deal and Offer is about write to us here: socialmedia@techdivine.com

 

PLEASE note: This is the First time any Marketing & or Advertising Agency Globally has offered such a Social Media & Digital Marketing Tool, wherein we assure you not just a Measurable Metrics tool, but an “ASSURED SALES LEADS” with our vast Social Media & Digital Brand / Product Marketing Services experience!

 

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What are you waiting for…. Write to us to know more about this Offer Now – socialmedia@techdivine.com

Have a wonderful connect ahead!

Social Media Team

Techdivine Creative Services

 

Dear Friends,

Thank you all for your wonderful support.

Its been 4 years and Our Brand Reach & Creative Marketing campaigns have touched base with Industries of: “Banking, Trading & Broking, Personal Branding, FMCG, Industrial, Finance, Multi Level marketing, Publication, Art & Craft, Advertising & Media Agencies, Hospitality, IT, Educational, Retail & Infrastructure” across India, USA,  UAE so far and we have had a blast throughout this amazing action packed journey.

Lots of learnings, amazing new media tools integration from our Tech & Social Media Marketing Team for our clients have helped us gain their trust over these years.

We have launched a SPECIAL EXCLUSIVE Online Marketing Campaign Offer for Corporate & Professionals who wish to begin implementing the new age media tools of Online Viral Marketing , Social Media Monitoring, Brand Building, SEO, FBML Facebook Customized solutions etc for their Brand / Organization for amazing OFFER Prices.

Click here to Connect with us for Your Industry Specific Customized Online Marketing Campaign Offers

Feel Free to write to us for any queries at: “socialmedia@techdivine.com“

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Social Media Marketing, Monitoring & Measuring: Turbo Powering Brand You in real-time

Great, so the world is now way past the “Social Media cannot be measured stage” as brands have begun evaluating the ROI for not only their Customer engagement, brand loyalty but have begun crunching sales numbers for their products, services and are gearing up to now go beyond the daily metrics.

Today with the power of social media tools, online marketing campaigns can track everything from pulls, ping-backs, redirects to actual hits, tracking, connect and sale.

The value in return, is well, just like the plan, long term and priceless.

Its all happening and its in real-time.

The Most Crucial Challenge:

The real challenge which marketers across seem to be facing today is keeping the power of the three M’s (Market, Monitor & Measure) connected not just to numbers but the Brand itself.

Why, because we can use the three M’s today but can we empower it to turbo charge our Brand in real-time?

Let’s see how we can do it:

• Customer within: To begin with, understanding that Brands today have a much larger and more responsible role than ever before, that is to connect with the customer within. This would be the first step. Stop trying to think like the customer, “be the customer’

 

• Its not me, its always You: Wouldn’t you agree if this was the line used rather than the one that movies have made legends out of, relationships would have been stronger with time and loyalty? Now think from a Brands point of view. One needs to accept the fact that unless you are Steve Jobs or Brand Harry Potter, your product might not get a million pre-booking orders a week in advance. Thus the second step is, it’s not just the service or product or brand that sells, for the end user of any other brand its simply ‘you’. Your commitment to them with sincerity in your gesture, tone, message and the constant effort to consistently deliver ‘value’ to the customer is all that matters.

 

• Gratify NOW: Today the word “like’ and ‘share’ mean so much more and to a marketer these words today are pure magic when it comes from a customer. Why, because when a customer hits a ‘like’ or a ‘share’ button today for your brand, product or service,he is your very own brand ambassador online.
  • He has done three things for you with a single click:

• Given you real time feedback
• Added a power value in the form of referral
• Turbo charged your Brand for FREE

Now when we think of it in the above terms, we realize the need to ‘Gratify’ that customer ‘Now’.  Always track and thank them, give freebies or badges, discounts for sharing etc that will actually add ‘value’ to them. It’s always easier to gift a prospect than share benefits with an existing customer isn’t it? So make sure, when they have powered you, you too empower them.

• Invitational yet paid Lunch: So you have a fan page on facebook and every post of yours is about the new offer that you have come up with. Well, lets see, now ‘How would you feel if someone invited you at their place for lunch and then tried to sell you something at the dining table during your lunch or worse, made you pay for that lunch?‘ That’s right, so when you have a fan page and members, surround them with conversations about what they would love to do. Feed them with useful interesting information, resources and links. These pages are wonderful source to understand your customers so much better. Ask them, take their opinions, know what they like, engage them in conversations. Imagine scores of ‘fans’ suggesting ideas in real-time that could help you in helping them. That’s multi-dimensional targeted marketing power from a single page for you.

 

• Ease to connect: Very important. Just because there is a site with lots of people online on it or may be a mobile application that is the most downloaded, don’t force it upon your customers too. Give them various options to connect. Have an easy way or platform for each of your customer to get discounted offers, deals, resources, freebies from anyplace that is of ease to them. So every offer of yours need not be marketed using only a blog or a fan page. It could be shared and integrated with website referrals, viral campaigns, mobile integrated offers with check-ins, twitter power and social bookmarking etc. Let them have the ease to connect with you using tools that they are comfortable with.

 

• Its always fun when its well, ‘Fun’: Same old movies, dinner, clothes and routine work. So dull! Isnt it? So why give only an opportunity to comment, share or like to your customer. Give them something they can interact with. Engage them with tools that will make them use their creativity, or may be share their photography skills, make them fan of the week for engaging others, let them try out their new smartphone for scanning a QR code may be and sharing the awesome interactivity with his or her friends. Let them find out a fact about something interesting and unique, useful and fun while they engage with your brand. Keep it rolling.

 

There are so many more things that can be a part of customer engagement, moderation, monitoring and connecting with your user that can help you grow in every which way possible. Like the post reads, Turbo charges BRAND You!

I have listed just a few from it.

Do share your views, comments and your experience using various techniques to keep your customer engaged with your brand.

Looking forward to Your comments.

Have a wonderful day ahead!

Regards

Ananth V

Techdivine Creative Services

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Social Media Marketing Connect Blog – Top technology posts that you might have missed

 

- Dell XCD28 – Android Phone from DELL

The Dell XCD28, that’s right, I grabbed one of the very few firsts from Dell’s new Android phone in Mumbai, India this week. Priced at approximately Rs.10,500/- the light on wallet and easy to use and handle Android phone comes with a lovely 2.8 inch QVGA screen with some useful pre-loaded applications.

Looks simple and is very easy to use. One of the cool features is its multiple screens that you can configure on with different apps for you and pace it accordingly for you to use while on the go.

 
• So you can have an empty screen with just your chat of google talk & on the second all your quick office apps (that’s right you have an Office reader too  – You have the free reader with buy the premium / full version for word, powerpoint, exel etc) and as for the third screen, I am sure you will put it to good use.

 
• This entry – level phone powered with the awesome Android 2.1 OS, has a 3.2 megapixel digital camera and a lots of free and paid applications available at your fingertips thanks to the magic called android.

READ MORE: About DELLXCD28 Android Smartphone ~ Click Here

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- Google Android Rules mobile phone market

It’s raining Android everywhere.

 

That’s right comScore reported the much awaited statistics for US Mobile Users Aged 13+:

“Top Mobile Brands, Top Mobile Smartphone, Top Mobile content Used”

The results were – Android rules and

Under Mobile Content usage, Two among the Top three Mobile content usages were – “Using Mobile Browser & Using content for Downloaded Apps on phone” and with Android Market Apps topping across globally, these results were very obvious.

Google topped among the smartphone platform with a 31.2% market share rocking all the way with Android smartphones.

 

At the same time, the mobile phone company that made the biggest ring this year was Samsung with its Android, Galaxy Tab and the much rumored Gloria phones. No wonder stats show that theTop brand of Mobile manufacturer is none other than Samsung with 24.9% Market share.

 

Read More about the Most Used applications by mobile users & realted statistics ~ Click Here

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Did You know about Mobile Integrated Social Media Creative Online Marketing Campaigns that can help you boost your Brand & Business:

Here are some of the Online Marketing Services that can boost your Brand, Product & Services: (Click on the Links to know more)

- QR codes  - Marketing Campaigns integrated with QR Codes for increased customer engagement

- Geo Location based target Marketing

- Customized Mobile Integrated Target Marketing Campaigns for Social Media Marketing

Want to reach us for an Industry Customized Branding & Online Marketing Solutions – Reach us here with Our Quick Contact Form

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- Gloria & Honeycomb, 2011 eagerly awaits you

 

Technology to fall in love with early 2011

Two things which seem to be the most awaited technology products of early 2011 are the Android 3.0 called  Honeycomb and Samsungs new tablet nicknamed Gloria.

The speculations so far for both are:

• For Android 3.0 Honeycomb:

• Its time for Android fans to move over Android 2.1 (Éclair)  Android 2.2 (Froyo) Android 2.3 (Gingerbread) and make way for Android 3.0.
• What is expected from this is a totally new UI of Android. Widgets redesigned & structured to utilize smart screen phones full screen space.
• Awesome Browser and the ultimate sweetness from Honeycomb comes from its Google Talk Video chat compatibility.
• With this we can look out eagerly for an awesome video-conferencing from one Android tablet to another including with computers.
• Faster processors, higher resolution screens are going to be here to make our life much more wonderful & make the gadgets user-friendly to keep us well, socially connected forever.
• From speculations all around the Honeycomb might be a 3.1 or 3.2 version of this Android OS

You can see the Android 3.0 Related Video under the Related Videos head Below!

• For Samsung Gloria tablet:
Samsung Gloria Win7 

• The second most awaited amongst the rumors & speculations is the Glorious Gloria, the stunningly gorgeous Samsung tablet. That’s right,  its been nicknamed Gloria.

READ More about Samsung Gloria & Android Honbeycomb 3.0 ~ Here

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- Steve Jobs reveals iPad2

There has probably never been a Brand belonging to the ‘mostly elite buyers group’ and yet adored globally as much as Apple.

Just like each and everyone of you, we have been in love with this brand ever since we laid our eyes on the first Apple Mac a decade ago.

So when we heard that Apple was to launch the iPad2 we have been on our toes waiting for the big day. And, It’s finally here.

iPad2 was revealed by the Man himself, Steve Jobs. So we thought of scurrying through the website of Apple to put together a gist of the core features for our readers who would want to get a quick read of what the iPad2 has brought in……for all of us.

Worlds most beautifully marketed Brand Apple’s, Magic maker Steve Jobs held the already mesmerized audience on their toes and took them by awe on March 2, 2011 (Wednesday) in US by unveiling the new & most eagerly awaited iPad2 starting price range from $499 Onwards.

Here are few features, that makes iPad2 the ultimate combination of beauty, performance & pure genius.

Its thinner, lighter & faster than before!

Few of the Core Features:

Two cameras for FaceTime and HD video recording with the dual-core A5 chip and 10-hour battery life. More sleek than ever before.

Now web surfing, playing games, watching movies, checking emails, reading books have become pure joy via the new iPad2. Its fast with simply amazing graphics.

READ More about the iPad2 from Apple revealed by Steve Jobs ~ Here

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- Top Online (Technology & Marketing ) Updates for 2010:

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)

Social Media Marketing

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services have seen a fabulous response owing to themeasurable rate of returns, process of marketing brand & monitoring them at the same time with great control and making the most needed aspect of online media space possible ie.

Connecting with the user & engaging them to interact with the brand.

 

READ More About the Top technology trends Technology, Brand Monitoring, Marketing Post ~  Here

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Did You know about that the power of Search Engine Optimization (SEO) Social Bookmarking, Blogging & Facebook FBML Customized Online Marketing Campaign solutions can boost your Brand using:

- FBML Customized Solutions

- Facebook Customized Fan Page & Live Feeds to Your Website Integration

- Search Engine Optimization (SEO) and Social Bookmarking Services

Want to reach us for an Industry Customized Branding & Online Marketing Solutions – Reach us here with Our Quick Contact Form

————————————

- First space checkin: NASA Commander Unlocks Explorer Badge on Foursquare

First space check-in: NASA Commander Wheelock Unlocks the Explorer Badge on Foursquare

First space checkin: NASA Commander Wheelock: Unlocks the Explorer Badge on Foursquare

The wonderful team at NASA have done it again. First it was the very first tweet from space (read the complete article here) and now they have taken a massive step ahead and inspired every single generation of explorers.

Expedition 25 Commander Douglas H. Wheelock checked in from the International Space Station and unlocked the new NASA Explorer Badge to become the very first human to ever use a location-based service from space.

Want to know more about this amazing exploration and the wonderful team at NASA who are making all of this happen:

Follow NASA Foursquare Page

Follow TJ on Twitter

With who’s unlocking whom by winning undoubtedly the most prestigious virtual badge and becoming the Mayor on Foursquare for Space Explorations, Expedition 26 from Commander Scott Kelly to the ISS, is going to be more pulsating than we could imagine.

READ More on First Space Check-in from NASA on foursquare ~ Here

 

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Social Media Marketing Blog Posts - Most Popular that you might have missed:

• Viral marketing – Integrating Social Media Monitoring connect tools

Today the power of social networking sites like facebook, orkut, myspace, Friendster have been more than successful in capturing the three worlds – Corporate, Consumer & Social influencer.

There are many brands which choose to begin with Viral marketing campaigns when they kick-start their online marketing activity. And why not, with the power of live and interactive tools that have been integrated and have become part of emailers, landing pages, web banners etc today,  viral marketing is much more than your regular “just to sell” emails.
Viral Marketing campaigns can be carried out for products (physical & software), services, Brands, internal referrals, new offers, product upgrades, etc in a manner that truly adds some value to the end user. READ MORE >>>> Click Here

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• From PR rules to Qr code – Reach, Leads & Branding

From PR to QR – Reach, leads & branding!
PR has been the age old way to bring people together and connect them for a cause or to educate and or to inform. PR integrated with Marketing has always been a power packed solution across industries, especially since we integrate it today with new age media solutions too.
Quick Response codes are more popularly known as QR codes. They are 2 dimensional images with bundles of codes written in it that can be read by the smartphones of today using Mobile bar-code scanner apps.
What we have done for our clients using these apps / QR code Images is, marketed across to generate, in simple terms “Reach, Leads & Branding” The three most powerful words in the book of Corporate Marketing today. READ MORE >>>> Click Here

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• Steve Jobs reveals iPad2

Steve Jobs reveals iPad2:

There has probably never been a Brand belonging to the ‘mostly elite buyers group’ and yet adored globally as much as Apple.

Just like each and everyone of you, we have been in love with this brand ever since we laid our eyes on the first Apple Mac a decade ago.

So when we heard that Apple was to launch the iPad2 we have been on our toes waiting for the big day. And, It’s finally here.

iPad2 was revealed by the Man himself, Steve Jobs. So we thought of scurrying through the website of Apple to put together a gist of the core features for our readers who would want to get a quick read of what the iPad2 has brought in……for all of us.

Worlds most beautifully marketed Brand Apple’s, Magic maker Steve Jobs held the already mesmerized audience on their toes and took them by awe on March 2, 2011 (Wednesday) in US by unveiling the new & most eagerly awaited iPad2 starting price range from $499 Onwards. READ MORE >>>> Click Here

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• Public Relations, Reach & connect – Then & Now the digital age

Public Relations, Reach & connect – Then & Now, the Mahatma Way!
One of the most powerful, influential, impactful & historic events that took place in the last one century is undoubtedly India’s fight for freedom struggle which was lead by the one and only Mahatma Gandhi as in Mohandas Karamchand Gandhi  - (MKG).
Uniting the world for a single cause across cities in a country which was then reluctant to change was a task which made the freedom fighter more than just a legend. How did he do it?
The adoption of a powerful strategy, well planned and executed to connect people across globally was one of the core aspects of this Mahatma’s plan.  His focus, India’s freedom. READ MORE >>>> Click Here

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• Gloria & Honeycomb, 2011 eagerly awaits you

Two things which seem to be the most awaited technology products of early 2011 are the Android 3.0 called  Honeycomb and Samsungs new tablet nicknamed Gloria.

The speculations so far for both are:

For Android 3.0 Honeycomb:
Android HoneycombIts time for Android fans to move over Android 2.1 (Éclair)  Android 2.2 (Froyo) Android 2.3 (Gingerbread) and make way for Android 3.0.What is expected from this is a totally new UI of Android. Widgets redesigned & structured to utilize smart screen phones full screen space. READ MORE >>>> Click Here

——

• Social Media Quotient – MarketingSMQ Week updates

Social Media Quotient – MarketingSMQ Week updates Measuring Online Marketing

As part of the #marketingsmq week, lot was shared from the Marketing & Social Media Team  at Techdivine Creative Services on our Facebook Page (Our Facebook Group updates to follow soon)

Here is a list of Guidelines, Ideas, Techniques, Tools & More for You to assist you in making sure your creative online Marketing practices & methods using new age media is positively adding value for Your brand & at the same time ensuring that with so much of clutter, conversations online, there is control over your brand and its products mentions too.

Marketing SMQSimple & resourceful Ideas, tools, resources, links, guidelines to make Marketing online a more controlled powerhouse tool for Your Brand & Products using SEO, Social Media, Brand Monitoring across platforms:

Power your Blog with WordPress & or Blogger for a better integration of Online tools for making it easier for readers to connect with You!

Twitter power is generated by 10% of total Twitter UsersFacebook’s most powerful responses are noted when Links are integrated with PicturesLinkedin is a powerhouse for Corporate Connect when used with minimal Online tools integrated to your profileSearch engine rankings & SEO takes into account not only Originality of Web Urls but also quality of content in terms of Text, Images their “alt text” tags.

Using appropriate tags and categories for Your Blog Posts is the best way to give readers an easy access to their choice of topics for reading. READ MORE >>>> Click Here

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• Top Online Marketing Updates of 2010 (Technology, Brand Monitoring & Marketing)

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare). READ MORE >>>> Click Here

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• The role of a Customer Relationship Manager (CRM) in Social Media Marketing

Social Media Marketing has spread across the globe today. Why will it not?

Social networking sites like Facebook are becoming a massively populated, loved & sought after nation for both, users and marketers today.

With the addition of new technology tools getting added to the vast section of the majorly expanding marketing arena, the need to connect in-depth with the customer today, has only increased.

The core here is, where does the role of the much needed Customer relationship manager (CRM) come in.

Or is it not needed anymore?  READ MORE >>>> Click Here

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