Social Media Marketing

That’s right, this March 2011 we completed 4 successful years of corporate blogging for brands and organizations to meet their various goals and needs.  We began with reviews of books, websites, products, gadgets and over a period of 4 years added many other online marketing services for our clients such as product marketing, brand monitoring, search engine optimization (SEO), Press release (PR) services, keyword optimization, social media monitoring etc. (more about our Services ~ Click here)

We even conducted surveys for product launches planned, market analysis and ventured into the power of customer opinions with insights and in-depth analysis in the last 4 years.

As we moved across brands, industries and countries we realized that the potential of social media marketing and monitoring today can be utilized successfully BEYOND the ‘marketing’ industry division too for any corporation today.

So, we shared our questionnaire of 2009, 2010 and for the current year across few of our members from our different online platforms this year too.

Details of the same are mentioned below: Comparison of the past years: Use of Online Media:

Statistics: Questionnaire Shared with 1,500 Members

Responses received: 1,236 Members

Age Group: 13-18, 19-23, 24-30, 31-40, 41-55, 55 & above

Profession: Homemaker, Student, Service, Consultant, Entrepreneur, Retired

Industry: FMCG, IT, Telecom, Infrastructure, Hospitality, Art & Creative, Advertising, Media Public Relations, Journalism, HR Consultancy, Trading & Broking, Retail & Fashion, NGO, Industrial, Television & Broadcast, Banking, Finance, & Freelancers.

Questions asked:

Sites you frequent the most, Sites you frequent for? Using Social Media with (in-house, agencies), Using Social Media for (Brand, Leads, Promotions, etc), Industries using Online Media, Planning to Use Social Media in 2011 for….

Demographic Profile of Users

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Age Group Demographics

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INDUSTRIES: Using Social Media today

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Most Frequented Websites

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Why do You visit Your Frequented websites: Comparison from 2009-10 and 2010-11

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Industries using Social Media – 2009-10 & 2010-11 comparison

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Organization’s using and planning to further implement usage of Social Media in 2011 for

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Organizations using social media in 2009, 2010 & 2011 (In-house, Agencies & Not using)

Share your responses, feedback, queries with us here based on your experience with this media so far!

Thanks & Regards,

Reach us Using our QUICK CONTACT FORM ~ Click Here

Social Media Team

Techdivine Creative Services

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SAHARA SEBI: Sahara & Sebi

SAHARA’S RESPONSE: SEBI’s irresponsible & wrongful ex-parte order which has left us sadly astonished Says  SAHARA

SAHARA INDIA PARIWAR

Though as an institution, SEBI is a highly responsible and one of the respectable regulators of the Country, but certain individuals occupying their office, act with malice and biased approach which serve no public good and earn only a bad name.

Registrar of companies under Ministry of Company Affairs officially and lawfully had allowed the unlisted companies Sahara India Real Estate Corporation Limited (SIRECL) and Sahara Housing Investment Corporation Limited (SHICL) to issue Optionally Fully Convertible Debentures, based on our Red Herring Prospectus fully complying with the provisions of Companies Act 1956 (the Act) keeping in view the latest provisions of first proviso to Sec. 67(3) of the Act.

Unfortunately some officers bearing the grudges against the Sahara India Pariwar, repeatedly not fulfilling there vested legal demands, have even gone to the extent of uploading the order on website; and not supplying it directly to the company. This is but obvious to whimsically hit the company and disturb its well wishers and investors from associating with it.

SEBI in the past fought with Insurance Regulatory and Development Authority (IRDA) and now giving us direction to stop issuing Bonds (OFCDs) which has been permitted by Ministry of Company Affairs (MCA) without consulting a word even with the actual regulator MCA.

Note : Media has also wrongly interpreted and stated that in M/s. Sahara Prime City Limited IPO has been rejected by SEBI.

SEBI had been seeking informations from us about OFCDs. We all the time wrote back that this matter is not definitely under SEBI’s jurisdiction. We should not become the victim of cross fire between two Government regulators SEBI and MCA.

We submitted to SEBI the legal opinion that this OFCD is definitely not the matter of SEBI, it is not their jurisdiction. This opinion has clearly been submitted in SEBI given by five legal luminaries namely Shri A.M. Ahmadi, Former Chief Justice of India; Shri C. Achuthan, Former Presiding Officer, Securities Appellate Tribunal, Mumbai; Shri S.P. Kurdukar, Former Judge, Supreme Court of India; Shri A.K. Manmadhan, Advocate, High Court of Bombay and Shri U.P. Mathur, (Former Secretary Company Law Board & former Director of Inspection & Investigation in the Department of Company Affairs), Advocate & Corporate Law Consultant.

Not only this the SEBI has also shown total disrespect to the orders passed by Hon’ble High Court of Bombay in the matter of Kalpana Bhandari and Others vs Securities and Exchange Board of India and others 2004 (1) BomCR 663, 2005 125 CompCas 804 Bom in which it has given that “SEBI has powers (i) in case of listed public companies and (ii) in case of those public companies which intend to get their securities listed on any recognised stock exchange in India. In other words SEBI does not have power in relation to the issue and transfer of securities and non-payment of dividend under the various provisions referred to in section 55-A for the companies other than listed public companies and the public companies which intend to get their securities listed on any recognised stock exchange in India. Such power is vested in the Central Government”.

Note: Sahara companies in question are neither listed nor intend to be listed. SEBI is doing all these irresponsible acts based on some baseless (anonymous also) complaints. We repeatedly asked SEBI for the name and address of complainant which they so wrongfully refused to inform us. Recently the main complaint case against us has been totally rejected by Government of Madhya Pradesh. We some times face these complaint problems from very greedy people who try to extort large sum from us which we never have entertained or allowed.

SEBI in its order has cited various information it collected through MCA website vindicates the stand of the company that the information required as per the Act have been supplied to proper regulator, i.e., MCA. Further, when company had appealed SEBI to wait till receiving the directions of MCA and no undue long time had elapsed, the action of SEBI looks to be taken in haste with bias. The reasons look apparent but we have no written basis to mention here. It is apparent that SEBI has for best reasons known to it, totally ignored all legal opinions and Hon’ble High Court Judgement.

SEBI’s very important reaction was that we are not supplying them all the information that they are asking for. We wonder why they asked these information from us and why not from MCA? You please go through the part of our detailed last letter of 30th September 2010 to SEBI that clearly says why we have not sent them the information.

“Once again our humble request to you is to take all information from Ministry of Corporate Affairs (MCA) who are the regulators in this matter. There may be jurisdictional problems amongst Regulators like it happened between SEBI and IRDA recently, still the Business and Industry like us should not be put as party in cross fire, as it is happening with us, hence please do not make our company as disobedient company in the eyes of its Regulator, i.e., MCA. When information was taken on our deposit mobilization (RNBC) activities of our Group Company from RBI why not to take information on Bonds (OFCD) from MCA.

Inside information from SEBI’s internal people says that if we give all the information ourselves to SEBI, SEBI would take action against Sahara through Media to disturb Sahara establishments. If SEBI takes all information from MCA they won’t be able to act against Sahara. Of course, SEBI knows this is wrong and arbitrary action which will not stand in legal trial but SEBI will create Media trial to destabilize Sahara. The above is substantiated with the fact that SEBI is not taking the information from MCA and is insisting to get it from the Company. Kindly take the information from MCA.

We do not want to blame SEBI which is definitely a highly respected institution and we genuinely respect SEBI as institution. Yes, there are sometimes such individuals who go unreasonable and baselessly biased and create unnecessary problems. We are definitely pained.

We are an orgnaisation where 9 lac families are earning their bread and butter. Please do not disturb us unreasonably, unnecessarily. Please support on merit and bless us.”

In the past also similar biased act of regulator we have experienced, so we were very apprehensive and after this biased order our apprehension has now come right.

SEBI has talked about 4 to 7 thousand crores which we have received through OFCDs etc. Out of confusing so many newspapers etc. had mentioned about Rs. 20000 plus 20000 crores etc. SO..

..One Should Know About Sahara’s Financials

(Provisional as on 30th June 2010)

Group Liability Statement

• Net Outstanding liability with accrued interest of Public Deposits plus Unsecured loan from Banks plus Money from close Associates plus Advances against various projects plus Life insurance Policy Holders Fund plus Money in Mutual Fund. (Book Value Rs 34,328 Crores)

Group Assets Statement

• Liquid Investment, Cash & Bank balances and Fixed Deposits etc. (Book Value – Rs. 19,390 crores), (Market Value – Rs. 19,456 crores)
• Sundry Debtors, Loan and Advances, tax refundable and other current assets etc. (Book Value – Rs. 7,629 crores), (Market Value – Rs. 7,629 crores)
• Land, construction Work in progress, Finished Stock and Fixed Assets etc. (Book Value – Rs. 27,949 crores), (Market Value – Rs. 82,139 crores)
• Total Group Assets (Book Value – Rs. 54,968crores), (Market Value – Rs. 1,09,224 crores)

Note: The above statement is prepared on the basis of provisional Balance Sheet a on 31/03/2010 or 30/06/2010 of Sahara Flagship Group Companies.

WE ARE ABSOLUTELY AND RELIGIOUSLY LAW ABIDING ORGANISATION NOT BECAUSE WE FEAR LAW BUT WE RESPECT LAW OF THE LAND.

NOW WE SHALL SOON APPEAL AGAINST SEBI’s ACTION AT AN APPROPRIATE FORUM.

SEBI could have approached MCA in this matter to fulfil their duties towards the masses (as they are claiming). Otherwise they would have given this order in the interest of people (so called claim by SEBI) directly to us through a letter. What was the reason of putting 34 pages in their website to make it public? Respected Readers must be understanding the intentions clearly.

So in the interest, image, goodwill of entire Sahara India Pariwar SEBI has pushed us against the wall that is why we are forced to come out with all above details.

Sahara India Pariwar

CONTACT information:
Phone: ” +1 917 951 9155 ”

email  : info@saharaindiapariwar.org

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Source : SAHARA INDIA PARIWAR

Sahara SEBI You can DOWNLOAD the PDF ENGLISH HERE

Sahara India SEBI  YOU CAN DOWNLOAD the PDF HINDI HERE

RELATED POSTS:

– SAHARA SEBI RESPONSE – SEBI SAHARA Exparte ORDER

- Sahara SEBI Response

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DISCLAIMER:

If you have any questions regarding information in the above PRESS RELEASE Submitted / Added from the Source, please contact the company listed in the press release above with their contact information provided. Please do not contact Us as we will be unable to assist you with your inquiry.

Dear readers, thanks for the ever wonderful responses for our social media marketing (SMM) blog posts and a special thanks to all our premium members for their valuable trust in us.

The three most common queries that were posted across from readers about SMM campaigns:

• Is this social media marketing really going to work?
• What can be the duration or least time-line that I can plan for my smm campaign?
• Some agencies promise to measure metrics and some only brand, how does this work out and how do we find out if they can really do this for us or no? we are a mid-sized company.

In the fast paced world of today, technology has so far beaten everything but time. The need for measuring your Brand’s Social Media Quotient has become an obvious part of any campaign. What is required is for it to be quick paced as money is being invested into this power packed marketing tool in billions, whose transformation power across industries and brands can be measured in more than one way.
What you need to keep in mind while planning a Social Media Marketing campaign?

- One needs to first understand that social media monitoring tools and social media marketing campaigns for measuring a brand’s social media quotient, is without a doubt one of the most influential marketing tools of all time. At the same time, one needs to understand that any skill, technology or talent needs to be nourished so as to be able to find the most appropriate channel and or medium in which it can be applied for optimum results. So give it time. Do not rush into it.

- Secondly, hurrying the process of measuring a social media marketing campaign or the strategy suggested itself shows both your clients and the team involved in the process that you value nil or very little for the power of this tool. This is never good for both, your clients and the team which is part of this campaign process. If they don’t have the faith or trust for this, neither will your clients.

- Furthermore, planning purely numbers for any social media marketing campaign is one of the gravest mistakes of all time. Understand the term ‘social’. The first thing that needs to be done is connect with your audience and then place yourself amidst the crowd. Don’t try to sell, rather humanize your brand.

Make sure the team or the external agency to whom you have handed the magical task for a much assured most powerful brand building and target reaching experience, have been doing this for a long time and that too across industries. Make sure you get your goals and preferences are traceable and monitored from their end with constantly presenting results of their performances for your brand. Ask them to give references of known brands or companies for whom they have or are performing such activities, speak to their clients if possible, ask the agency to submit their sample tracking formats and make sure you tell them what you would like to track for your business.

Know Your Needs – For Understanding CUSTOMIZED Marketing Campaign needs for YOUR BRAND – CONNECT with Us HERE -  Your SMQ – Social Media Quotient

Remember, if its only metrics that they are tracking, then they do not understand this business and if its only brand they are monitoring, they have no clue whatsoever. In either case, get out while you can. It is not necessary to invest in millions, start small but for a longer time duration and keep monitoring and tracking with your social media tools, market research and in-depth analysis across platforms.

Plan, monitor, implement and measure your success across channels and platforms regularly for a successful social media marketing campaign.

Finally, remember, it’s a marketing campaign not a sales conversion platform. Use it wisely for the efforts to fall into place and happen and not forced upon.  Connect and humanize your brand.

The success of any social media marketing campaign using social media monitoring tools across any online platform, needs a balance of both, brand and raw metrics. So go ahead and grab the power of this tool.

You can connect, sell and your brand can grow in this powerful space of social connect, so go ahead and reach out the right way!

Share your views, comments or queries with us here or feel free to write to us at: socialmedia@techdivine.com

Grow & Stay connected.

Admin

Techdivine Creative Services

Related Posts:

Twitter Power: Conversation Prism

Social Media Marketing: CRM & SNS: Leveraging customer value ~ Premium Post

Your bottleneck for your Social Media Marketing  Campaign

Premium Members – Social Media Quotient for SMM – Post Premium

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Customized & Planned Social Media Monitoring Campaigns For YOUR BRAND:

Social Media Quotient – Know Your Needs – For Understanding CUSTOMIZED Marketing Campaign needs for YOUR BRAND – CONNECT with Us HERE -  Your SMQ – Social Media Quotient

Dear Friends,

This month marks our 3^rd Anniversary of the Creative Writers blog.

Creative Writing

The journey began with the first publication and the Times of India interview and coverage of the coffee table poetry book “Expressions“, but it was only by end 2008 that we got an idea to get other writers too to add their ideas, experiences and stories and share them in such a large platform.

As the readers and comments kept increasing, with more inputs, critique, suggestions from all of you, we added interactivity, free registrations for comments, Premium memberships and so on to the creative writer blog.

Today, we proudly stand at 183 –Posts, 973 Comments with 11 Authors and scores of Categories under varied subjects of “Technology, Career, Education, Gadgets, Life, Passion, People, Marketing, Online Media, Art, Legends, Freebies, Social Media Marketing……..”

We sincerely THANK all our dear readers and of course our wonderful authors who have contributed their time and skills to us and have been a part of the Creative Writing family.

Hope you have enjoyed a good read. It will only get better!

Feel free to write to us with any suggestions, comments or your views on the same.

You can reach us at:

Techdivine Creative Services

Facebook – TD Studios Group

Facebook – Techdivine Creative Services Page

Twitter – @techdivine

admin@techdivine.com

Below are the stats to the Top 30 Posts from all time:

Top Posts for all days “March 2007 to March 2010”

All Time – March 2007 – March 2010

Title                                                                                                                                        Views

1. Coffee – A case to begin all cases (2123 Views)
2. Why So seriousssah……. (493 Views)
3. SHOLAY in Facebook Style (388 Views)
4. Google wave – Part 2: Adding & tagging Attachments (331 Views)
5. My Trip to Aurangabad- The City Of Gates (112 Views)
6. Of Forbes India’s 100 Richest: Top 10 picks from our readers (197 Views)
7. IIM Indore my blog: The Life at IIM I (187 Views)
8. Online Creative Writing Contest for Students is HERE! (183 Views)
9. Charlie Chaplin (179 Views)
10. Married but to caste and religion (175 Views)
11. Twitter & Facebook: Why SNS? (174 Views)
12. Pulau Tioman, The great journey ( 170 Views)
13. IIM Indore – IRIS Break Free – Klueless Game (169 Views)
14. ET Awards 2009: For Corporate Excellence (158 Views)
15. ‘Kudos’ to an amazing artist “Kseniya Simonova” (157 Views)
16. Standard Chartered 2010 MUMBAI Marathon (155 Views)
17. Touching a million lives, but only ONLINE (154 Views)
18. A Southie’s Life Rocks (or is it on the rocks) (154 Views)
19. Transitions in Life (152 Views)
20. BLINKX: Video Search engine: Don’t “blinkx” anymore (153 Views)
21. 26/11: Mumbai Terror Attack – Saluting the real heroes (152 Views)
22. Warli Art India: UK Art Council: A journey, for Art’s sake! (152 Views)
23. Google Wave is here (150 Views)
24. Le Tour de France 2009 (145 Views)
25. Social Media Marketing for your business: Unleash….. (143 Views)
26. Working Women & Parenting (142 Views)
27. Social Media Marketing (SMM) – From root level, Why it will work? (141 Views)
28. The Standard Chartered Mumbai Marathon 2010: My Dream Run (138 Views)
29. Save Indian HOCKEY!!!!! (135 Views)
30. The Adventurous Land and the half blood Man: Having the Elixir (135 Views)

Most Popular Tags with us:

Life

Online Marketing

Marketing Services

Emotions

People

Social Media Marketing

Social Media Quotient

Hope

Career

And yes, our Blog has always been Mobile ready!

Happy reading!

Admin

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

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GET YOUR FREE COPY of YOUR SMQ: CLICK HERE

Career proofing: Flying High! on clouded skies

An amazing 4 hour midnight telephonic conversation and I conclude, I am not made up for phone talk!

I then realized, I did it anyway so may be change IS in the air.

Not trying to jump hoops here. Just getting and catching up with the current market scenario.

Had a wonderful conversation with two very different individuals yesterday which made me blog into ‘The blog is personal again’ section. Both were frustrated & discouraged with their jobs, one had resigned and one was dying to resign. Both had remarkably unique points of view to share on the current scenario.

The one who was free from both income and ‘immediate-earlier’ stress spoke with sheer self-belief of the current industry trend of no / poor job & career opportunities.

I asked him, “How did you take this step then, if the industry is so bad?” He said “I resigned ‘coz the industry is awful anyways, so there is no immediate scale for professional growth in our organization. Whatever be your performance, you would be tagged in with the millions as far as recession in industry goes. So when you know the industry is bad, even the sector that’s doing well refuses to grow or accept growth, so why not resign and start a venture of my dream?”

My long silence, made the optimistically high and free being to continue and add, “When I know what I do for others is not going to get me anywhere, I might as well try to do it for me. If it does not work, I anyway have the industry to blame, its recession everywhere and so if not now, then when?”

I smiled, wished him the best of success and loads of positive morale which he would need whether or not his ‘venture’ clicks.

The other individual still bound by rules, corporate policies and frustrations from one’s superior was very clear, “it’s not a good time to leave. Let’s think about changing careers when the industry does well. I can’t sleep with peace, but can at least pay my daily bills without having to plan or think. What say?”

I had nothing to say, I just nodded.

I realized I have become too patient listening to people. Well, at least one good personal skill I added this year I guessed. But, then I just put forth both queries and pointers together:

1. The industry is anyways bad; why not venture into something new. One can change careers when the industry is good or doing great, we would have better professional career opportunities.
2. The industry is bad. Now, it’s time to just stay putt and follow with the crowd. When nothing works, at least your bills are still getting paid!

Then I felt, I would ask all of you…. What say? What would you choose? What is your take on this?

Give me your views on the same.

Blessedart!

Image Source: ANVCLICKS

Do we need to be obsessed about our career or do we just need to ensure that we have a job and do it well? Isn’t a good job synonymous with a successful career?

When we started out in the employment field in India thirty years back, job was a luxury and career a word in dictionary. Better qualifications got you a better job- a more secure job. The first thing that was mentioned on getting a job was that xxx has got a secure job. Today’s generation would be puzzled by this obsession, as job insecurity ( for a skilled and young individual in India ) is not on the horizon.

When does job translate into career? I believe that gaining expertise and higher responsibilities in one’s chosen area or allied area of expertise on a continuous basis would translate a job into career. Doing a function mechanically needing limited application of mind would perhaps indicate that stagnation has begun. Another indication would be when your immediate Superior’s job seems attractive, easy to do and more importantly having self confidence to do it well.

Do we need to be obsessed with career? In other words, is career different from our employment with the present organisation? In today’s circumstances career obsession seems to be a pre requisite for success. In today’s changing times, every organisation demands skills and talents relevant to today and not yesterday or day before. We are as good as our last victory (like our cricket team). If we do not measure up to the tomorrow’s need, then in comes a rank outsider who is seen to have those skills. Yesterday’s heroes or heroines are now to follow the new leader or well …. look elsewhere.

In such a situation what does an individual do? I believe that he or she has to continually upgrade their skills so as to be relevant to today and tomorrow. Age has nothing to do with it. It would be incorrect to say that “I am too old to learn new tricks. In my time we used to………”. These kind or dialogues would draw embarrassed silence only.

Is not the organisation responsible too? Does it have to be obsessed with its own success and survival and not care for the people who were responsible for this? Yes, it also has its responsibilities. It has to nurture and grow people who lack the obvious skills, but with some assistance could be re-deployed suitably and prove to be assets in changed circumstances also. This requires visionary skills at upper and middle levels of management and listening ability. Also the appraisal system should be have a core of honesty which has creditability within the organisation and which would inform the correct situation so far as the individual is concerned.

Well, what would you say to your young cousin who has started to examine new openings within a month of taking up a new assignment? I would say focus on career, upgrading of skills, higher levels of responsibilities, exposure to new areas and opportunities for a larger contribution to the organisation would be the key to the decision.

What do you feel? I would love to get responses to the above views- especially from the younger generation.