Social Media Marketing

More Caffeine to keep you fresh and going!

That’s right, the search engine guru, Google, recently announced the new web indexing system called Caffeine.

Caffeine

How does it compare with the old system?

The core difference is:

The old indexing had layers of search indexing that were updated at regular intervals and were not real-time.

With Caffeine the indexing not only is continuous but even includes real time searches happening across platforms like twitter and more.

As quoted on Google Blog: “Every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.”

The core of the indexing feature has only gotten stronger with more power packed search results but also tremendously fast in terms of real – time search capabilities.

For eg. We tested it and searched for two terms.

One something that is a new age keyword, that is fresh and is on the most discussed terms on the globe today and the other which is a legendary word since decades and has been existing since long wherein we wanted to test the most relevant and newest updates on both of them.

The 2 words were “Social media quotient” and “Elvis Presley” and the results were amazing.

Not only does the new google search give a massively larger chunk of results than before, but it also gives blog posts, video, forums, images discussed about both the topics in the last 1 – 5 hours with accurate timeline which is amazing.

With newer and more improvements being done on the Google Caffeine, we can only expect the real-time search to come down from an “discussed in the last 1 hour” to “discussed seconds before”.

Gist of Google Caffeine:

• Powerful indexing features giving us more search results across the web than before
• High on SEO & keywords
• Real time search with twitter results etc
• Power packed searched whether it’s a news story, a blog or a forum post

No wonder the new google caffeine is making powerful binging sounds everywhere.

Keep searching!

Thank You.

Admin

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Blogs replace Magazines with Social Media Marketing

connect online

That would be a powerfully misquoted statement, especially in today’s “give them all” technology served new age media world.

I recently read somewhere of the statement above and was utterly confused. Today the digital age and new media are here to work collaboratively and give every consumer what they are looking out for.

Let us look at two scenarios based on a B2B and B2C with a practical approach and perspective.

A top class executive from a big corporation today will prefer to go through the sites online probably during his lunch break of which he might have allotted his daily ‘surfing’ time to be not more than 5-10 minutes which too is on the higher side. Having worked at different levels of marketing & product departments with Directors, Presidents and departmental heads of MNC’s and corporate biggies, this is the one thing that I am extremely sure about. Here too their rigid schedule is made up of email alerts added to their daily dose of reading related to their industry and market so that they do not spend time searching online. Their schedule revolves around a set time every single day. Time is everything. Today we find them working while traveling to and fro from work in their automobiles. Yet, we find the subscription to corporate & industry based magazines being the highest from their group.

Why? Because underestimating the power of print is pure ignorance of the true power of real connect and reach.

Now looking at the second scenario & coming back to the daily consumer by shifting away from the corporate board room. The average consumer today feels comfortable looking at a print magazine at his time of leisure. As a matter of fact, we tend to ignore any ad based pop-up and flashy banners that ‘surf-up’ during our browsing time. Another point to look and give a deep thought is the power of the print media even today especially in third world and developing countries.

The chances of an average consumer looking at a print ad in a magazine and then browsing about it online are much higher than vice versa.

Why?

The age of technology & new media have also pushed across boundaries of providing one with massive information across industries. Today, I spend on an average reading about nine to ten thousand (10,000) pages of content and news information every single week across media’s. Still there is so much updating needed.

With all of these factors, the right way to reach a consumer today, be it a B2B or a B2C consumer is by blending in the traditional media with the new age technology and providing both to the consumer. A magazine today has much stronger power in communicating a message than a blog to an average household as it reaches and is delivered in hard copy in their hands. It adds up a trust about the company, about the team of professionals associated with the organization and gives one a form of assurance about the organization being real and not just another virtual company with a work from home concept who would be handling your brand or product.

The idea to cater to both the scenarios today would be to add a healthy amount of resourceful information in your magazine for local demographic distribution and use the power of online media for a much larger field zone with more content and resources.

As a generation gifted with the power of speed & timely information it is our core duty to today combine all that we can and leverage it to fulfill the needs of the advertiser and at the same time serve as a catalyst who not only evangelizes a brand but also caters to the consumer’s needs.

Blog rules, sites dominate, social networking is growing massively, but the power of a media tool works best when you have both the traditional media and the new age technology combined as one.

Make sure when you hand over your product or brand to any agency that they are not just another technically sound organization promising a higher seo for website and analysis, but understand the market, consumers and have a powerful presence too in the web today. Make sure to know if they themselves practice what they preach and if they do, they would have a much better chance to deliver than anyone else.

Go local, get global and stay connected. But most importantly make sure that in the race to reach a client across seas we do not miss out on a prospect next door who needs the same set of services too.

Go BRAND Yourself!

Give us your views on the same. We would love to hear from you.

Connect with us here:

Twitter: @techdivine

Facebook Group: TD Studios:Social Media Marketing Services Group

Write to us:   socialmedia@techdivine.com

Ananth V

Techdivine Creative Services

Social Media, Design Services, Your SMQ & Creative Writing

A Very Special & Unique Offer For our TD Studios: Social Media Marketing Group Members: On Facebook

That’s right!

TD Studios:Social Media Marketing Group

We are offering a splendid way of Promoting yourself & your business with us here on our TD Forum. But this offer is only for our Group Members. Now “How to” get yourself / Your profile or Your Business marketed from our forum: Details Given below:

1.  Log into : TD Forum:Free Discussion Group & Join in with the same name as Your Facebook TD Studios Group Member Name

2. Join the Group if not already joined & then ( TD Studios Group ) & then Mention your Group Member Name & Profile Url here:

To our Email: socialmedia@techdivine.com for us to add you as a member in the FORUM – This step is the most important as we need to verify your name with our Member group name and then add You into the Forum (Our Forum registrations are moderated)

What we will do:

1. We will verify your Facebook Group name and your id on TDForum with us.

2. Confirm the username and add it to forum here

3. Share your profile business information “if you would want us to on The forum here” to help you advertise and promote to more members

Forum Link where we will Promote about You and talk about it to our other members:

TD Forum: Social Media Marketing

And also List this Link on our Facebook Group, Blog and Techdivine Creative Services Page too to share and discuss your products with us… help you reach a larger audience!

So what are you waiting for…..

Join Here TD FB Group, register Here TD Forum & Grow!

Connect with our members too….

Happy connecting and Socializing with us!

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Check out the amazing Exclusive Design Combo Offers at Unbelievable rates:

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Great Combo Offer

We offer you services under any of the above mentioned areas in a set of “amazing combo packages” at “extremely affordable prices“. At the same time, we also take care of your online needs to have a higher SEO, connect across multiple platforms, have a powerful brand presence, get customer feedback delivered to you, reach to your target market etc.

Webdesign & Social Connect

Click on Image to Enlarge

Visit Exclusive Offers page here: Combo Design Offers

Interested to know more: Fill in the Secure Page Form HERE

Have a great day ahead!

Regards

Admin

Techdivine Creative Services

Social Media Marketing Services,Design Services, Your SMQ & Creative Writing

Dear Friends,

We have 2 great news:

Firstly, the new Beta Version website of Techdivine is Live: Lighter, faster and greater connect

Secondly, the most awaited Social Media Marketing Magazine, “Your SMQ – Social Media Quotient” is finally here.

Techdivine Creative Services

New Beta Version Website: http://www.techdivine.com

Your SMQ Magazine: Free Download: Your SMQ – Social Media Quotient, the most awaited Social Media Marketing magazine is finally here for Free Download.

http://techdivine.com/freesocialmedia.html

Over 1,500 hard print copies distributed across Corporate’s globally in the last 15 days with splendid responses so far.

The first free online version is now available to all our members across platforms (Facebook, Orkut, Forum, Blog, Website, Microblog sites etc….)

Your SMQ - Social Media Quotient: Download Your Free Copy

Core Contents of the Magazine:

• Social Media Marketing: More than Metrics: Humanize Your Brand
• Social Media Quotient: Where are you?
• What did your Brand tell your customer today? Find out ……
• Marketing: From wall to wall
• TechNoLogic to TechKnowLogic: Microsoft MS Office Powerpoint 2007 tips for Pro’s
• Kindle all the way: Amazon’s Kindle Features
• GTA: Chinatown Wars: Game Review

• Industry News:

1. Business & Finance
2. Trending Topics
3. Pulse Score rating
4. Sports
5. Entertainment
6. Art
7. Books
8. Social Media

Stay Updated with Us

Give us your views about the new Beta Version site here:

views@techdivine.com

Let us know of your queries, comments & suggestions on Your SMQ mag here:

socialmedia@techdivine.com

The magazine reaches across 30,000 of our members globally…… Interested in advertising in the magazine with us: Write to us Here:

advmag@techdivine.com

Happy connecting!

Admin

Techdivine Creative Services

admin@techdivine.com

Dear Friends,

We launched the Cover page of the much awaited and discussed Your SMQ – Social Media Quotient yesterday on  (31/03/2010) in Mumbai.

The Final copies will be released soon.

To know more on the contents and to get yourself a FREE digital Copy of the magazine, register with us for free here: YOUR SMQ FREE Copy

Register for Free Here

For any queries or comments: Feel free to write to us at:

socialmedia@techdivine.com

Stay updated with us here: Facebook Connect or tweet with us here: @techdivine

Keep visiting.

Regards

Ananth V

Product Consultant

TECHDIVINE® Creative Services

Social Media, Design Services, Your SMQ™ & Creative Writing

Dear Friends,

This month marks our 3^rd Anniversary of the Creative Writers blog.

Creative Writing

The journey began with the first publication and the Times of India interview and coverage of the coffee table poetry book “Expressions“, but it was only by end 2008 that we got an idea to get other writers too to add their ideas, experiences and stories and share them in such a large platform.

As the readers and comments kept increasing, with more inputs, critique, suggestions from all of you, we added interactivity, free registrations for comments, Premium memberships and so on to the creative writer blog.

Today, we proudly stand at 183 –Posts, 973 Comments with 11 Authors and scores of Categories under varied subjects of “Technology, Career, Education, Gadgets, Life, Passion, People, Marketing, Online Media, Art, Legends, Freebies, Social Media Marketing……..”

We sincerely THANK all our dear readers and of course our wonderful authors who have contributed their time and skills to us and have been a part of the Creative Writing family.

Hope you have enjoyed a good read. It will only get better!

Feel free to write to us with any suggestions, comments or your views on the same.

You can reach us at:

Techdivine Creative Services

Facebook – TD Studios Group

Facebook – Techdivine Creative Services Page

Twitter – @techdivine

admin@techdivine.com

Below are the stats to the Top 30 Posts from all time:

Top Posts for all days “March 2007 to March 2010”

All Time – March 2007 – March 2010

Title                                                                                                                                        Views

1. Coffee – A case to begin all cases (2123 Views)
2. Why So seriousssah……. (493 Views)
3. SHOLAY in Facebook Style (388 Views)
4. Google wave – Part 2: Adding & tagging Attachments (331 Views)
5. My Trip to Aurangabad- The City Of Gates (112 Views)
6. Of Forbes India’s 100 Richest: Top 10 picks from our readers (197 Views)
7. IIM Indore my blog: The Life at IIM I (187 Views)
8. Online Creative Writing Contest for Students is HERE! (183 Views)
9. Charlie Chaplin (179 Views)
10. Married but to caste and religion (175 Views)
11. Twitter & Facebook: Why SNS? (174 Views)
12. Pulau Tioman, The great journey ( 170 Views)
13. IIM Indore – IRIS Break Free – Klueless Game (169 Views)
14. ET Awards 2009: For Corporate Excellence (158 Views)
15. ‘Kudos’ to an amazing artist “Kseniya Simonova” (157 Views)
16. Standard Chartered 2010 MUMBAI Marathon (155 Views)
17. Touching a million lives, but only ONLINE (154 Views)
18. A Southie’s Life Rocks (or is it on the rocks) (154 Views)
19. Transitions in Life (152 Views)
20. BLINKX: Video Search engine: Don’t “blinkx” anymore (153 Views)
21. 26/11: Mumbai Terror Attack – Saluting the real heroes (152 Views)
22. Warli Art India: UK Art Council: A journey, for Art’s sake! (152 Views)
23. Google Wave is here (150 Views)
24. Le Tour de France 2009 (145 Views)
25. Social Media Marketing for your business: Unleash….. (143 Views)
26. Working Women & Parenting (142 Views)
27. Social Media Marketing (SMM) – From root level, Why it will work? (141 Views)
28. The Standard Chartered Mumbai Marathon 2010: My Dream Run (138 Views)
29. Save Indian HOCKEY!!!!! (135 Views)
30. The Adventurous Land and the half blood Man: Having the Elixir (135 Views)

Most Popular Tags with us:

Life

Online Marketing

Marketing Services

Emotions

People

Social Media Marketing

Social Media Quotient

Hope

Career

And yes, our Blog has always been Mobile ready!

Happy reading!

Admin

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

—

GET YOUR FREE COPY of YOUR SMQ: CLICK HERE

Visit us below (Your SMQ – Social Media Quotient ™ )

Your SMQ - Social Media Quotient

Dear Friends, Firstly thank you all very much for all your support and in helping us touch base of over 20,000 members across our varied platforms.

Today our esteemed clients from across sectors of Banking, Finance, Infrastructure, Educational Institutions, Trading, Creative agencies etc. and their support and responses to our various posts and industry search reports, media analysis, social connect statistics, brand presence analysis and user interaction tracking methodologies, online marketing space connect, viral campaigns etc. has led us to enhance our existing portfolio of marketing and creative services further.

That brings us to the launch of another Brand under our Online marketing services venture, the launch of:

(The actual Official Logo will be launched only in the third week of Feb 2010)

Your SMQ Social Media Quotient (Logo launch in 3rd week of Feb 2010)

Your SMQ™ – Social Media Quotient for tracking the social connect, enhancing corporate reach and generating much needed impact from the Online marketing campaigns across varied industries for different products and services.

So, Welcome to the Launch of our new Brand Your SMQ (Social Media Quotient)™

The Logo of Your SMQ will be unveiled in the third week of February 2010 at our Mumbai office.

Your SMQ Social Media Quotient would not only discuss on Social Media analysis, Social Media quotient, Online marketing, viral campaigns, brand analysis but also would give value adds and updates on technology and industry news on marketing, technology and branding while adding a stronger brand reach and recall for our existing clients across industries.

We would like to sincerely thank all our members for their increasing support and we assure excellent innovative services and lots of such value add on Social Media Marketing, Design Services and Creative Writing in the coming years.

For more information on what (Your SMQ – Social Media Quotient)™ would offer, keep watching this space for the dates and the official logo Launch in our Mumbai office.

Regards

Ananth V

Product Consultant

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

Feel free to write to us at: admin@techdivine.com or you can write to me directly to know more of the Brand Launch at ananthv@techdivine.com

Related Posts:

Social Media Marketing – Power unleashed

SMM from root level

Social Media Marketing Category Posts

ET Awards 2009: For Corporate Excellence

It was business, brand and sheer excellence yesterday as 400 CEO’s and Ministers came together under one roof for the 11th ET awards in Mumbai on 10th Jan,2010.

Magical moments that would rarely be accessible to corporate or the common eye, like Mr.Mukesh Ambani shaking hands with his nephew Jai Anmol (Mr.Anil Ambani’s elder son), corporate magic and powerful quotes freely flowing from Mr.Ram Charan himself coupled with notable remarks from Mr. Nitish Kumar, Mr. Anand Mahindra and the Indian cinema’s superstar Mr.Aamir Khan, caught the sight of millions across the globe.

ET Award Winners 2009:

Jean Dreze

• Economic Times’ Policy Change Agent of the Year 2009, for his outstanding work in poverty alleviation and rural employment – Policy Change Agent of the year: Jean Dreze, National Rural Employment Guarantee Scheme

• Business Leader of the year: Anand Mahindra, Mahindra Group

• Business Woman of the year: Vinita Bali, Britannia Industries

• Entrepreneur of the year: GVK Reddy, GVK Group

• Global Indian of the year: Ram Charan, Management Guru

• Business Reformer of the year: Nitish Kumar, Chief Minister of Bihar state

• Company of the year: Hero Honda:Truly a hero as they spent more to fight a slowdown when most cut back and emerged victorious with newer models, larger profits and greater reach across.

• Emerging Company of the year: Idea Cellular , their new ideas well, transformed them to a much stronger and focused organization, ‘what an idea sirji?’

• Lifetime Achievement Award: Keshub Mahindra, Founder, Mahindra & Mahindra

• Corporate Citizen of the year: The Energy and Resources Institute (TERI)

Few very notable quotes:

Mr.Ram Charan: He answered the business leader’s queries and concerns and pumped up more hope as he quoted “The financial structure of the world remains fragile, US has begun preferring India over China”.  His views on the transforming role of a sole owner of a small or medium size business to a CEO was worth listening to. He mentioned that “transformation of an owner to a CEO must happen if he or she is wanting to give more than just the 24 hours available to listen, take and make decisions for business. Giving the power to someone else to decide is an important and difficult but essential role that one (owner of medium size business) might opt for in order to be able to “MULTIPLY” his work speed and share and shoulder the responsibility from being an individual and look at profits and growth from an organization’s point of view”.

Finance Minister Pranab Mukherjee put forth the 2020 blueprint as he quoted “Policies must reach out to all especially to poor, benefits must be seen by all people and right to education and food must be available to all”.

Mr. Aamir Khan wowed the audience with thoughts on education and lateral thinking. He quoted, “Inclusion should start from childhood and schools should admit children with disabilities”.

<<<Video Link from YOUTUBE: Source link given to us by one of our readers : Mr Rajiv Menon>>>

Thanks to ET awards 2009 for a memorable mega event with corporate flair and panache.

For Queries, comments suggestions or commercials, you can also write to us at: admin@techdivine.com

We would love to hear from you.

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TECHDIVINE Creative Services

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Image Source: Economic Times