Social Media Marketing

Dear Friends,

We have 2 great news:

Firstly, the new Beta Version website of Techdivine is Live: Lighter, faster and greater connect

Secondly, the most awaited Social Media Marketing Magazine, “Your SMQ – Social Media Quotient” is finally here.

Techdivine Creative Services

New Beta Version Website: http://www.techdivine.com

Your SMQ Magazine: Free Download: Your SMQ – Social Media Quotient, the most awaited Social Media Marketing magazine is finally here for Free Download.

http://techdivine.com/freesocialmedia.html

Over 1,500 hard print copies distributed across Corporate’s globally in the last 15 days with splendid responses so far.

The first free online version is now available to all our members across platforms (Facebook, Orkut, Forum, Blog, Website, Microblog sites etc….)

Your SMQ - Social Media Quotient: Download Your Free Copy

Core Contents of the Magazine:

• Social Media Marketing: More than Metrics: Humanize Your Brand
• Social Media Quotient: Where are you?
• What did your Brand tell your customer today? Find out ……
• Marketing: From wall to wall
• TechNoLogic to TechKnowLogic: Microsoft MS Office Powerpoint 2007 tips for Pro’s
• Kindle all the way: Amazon’s Kindle Features
• GTA: Chinatown Wars: Game Review

• Industry News:

1. Business & Finance
2. Trending Topics
3. Pulse Score rating
4. Sports
5. Entertainment
6. Art
7. Books
8. Social Media

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Let us know of your queries, comments & suggestions on Your SMQ mag here:

socialmedia@techdivine.com

The magazine reaches across 30,000 of our members globally…… Interested in advertising in the magazine with us: Write to us Here:

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Happy connecting!

Admin

Techdivine Creative Services

admin@techdivine.com

Advertising

Favourite Ads

Dear friends,

This blog post is long overdue from my end. Finally after a quality survey in the last 2 weeks, I am writing this post on ADVERTISING as requested by many of our readers from India.

Its been just over 7 years and across 18 Brands that I have divided my time between both the worlds of advertising and marketing. But luckily the new age techniques got added and with that I always realized that in today’s scenario, what is needed is a combination of a real time connect with the audience.  Only then will we  be able to touch base at varied levels with the today’s consumer. There is a long journey ahead and as I finally pooled in the survey results yesterday conducted with scores of members of TECHDIVINE Creative Services, the results were simply splendid.

A brief Introduction of this post:

Advertising, what it meant before: ‘A form of communication with an intention to persuade the viewer to buy or consume a particular brand or product’

Today: Advertising is “Information with quality entertainment to build a strong appeal and generate immediate response”

There are too many types of advertising methods & techniques that have been developed over centuries.

Right from the time when kings and queens ruled, walls and rocks were inscribed, painted propagating the merits of the rulers.  Soon, people themselves started delivering messages and advertising the rulers by saying out aloud the success of the rulers to its masses.  Then came the time when boards and people holding boards with messages were popular.

But the whole scenario changed with the introduction of print media entering the scene. Soon there were printed advertisements and flyer’s all around.

Advertising was evolving quickly. Radio, broadcast, Product advertising using guerrilla advertising techniques, infomercials, online advertising, mobile advertising, social media marketing and so on.

The highest recorded spot individual advertising spent was in the year 2009 wherein during the super bowl football game, an average single 30 second TV ad during the event cost around $ 3 million. Whoa!

What has changed the scenario so much?

As we looked into many different aspects of it, lot of our members gave their views of their favourite ads seen in the last 1 year  (India).

The message was clear. The viewer today needs more than just flashy content.

The audience today needs:

• A clear message
• Brand appeal touching base with the product characteristic
• Strong relevance and message to product association
• Strong concept
• Easy Brand recall
• A possible legendary icon if it could create  that the viewers can relate to
• Lots of quality entertainment

Few of the favourite ads (All medium – Print / Video / Online….) as chosen by our members & our views on the same too:

Closeup Revolving door:

Our Views: Superb ad. Nice blend of the right tone and style of message across. Fresh and it works!

Airtel Ad:SRK

Our Views: Superb Ad. They could not have chosen a better man to endorse the same. SRK, the King himself connecting with a humble message “Akele hum kuch bhi nahi…”

Incredible India:

Our Views: Probably the best from the lot. Personally, our First Favourite. All stars!

Vodafone Zozoo ad: International Roaming:

Our Views: ICONIC. Superb ad(s). All the ads are simple, humorous & have a clear Message. The character is LEGENDARY! Connects with audience of all ages.

Center Shock ad:

Our Views: Good Ad. Appeals to the product’s target audience.

“Old Ad”: But still listed as favourite: Fevicol:

Our Views: Superb Ad. Personally, our second favourite.

Cadbury Dairy Milk Silk:

Our Views: Superb Ad. Clear, precise and connects. As most of the Cadbury ads.

Bajaj Pulsar Ad:

Our Views: Good Ad. Flashy but a little overdone.I guess they are right, definitely a  male!

Tata Docomo: Ganesha

Our Views: Superb Ad

DLF IPL 2010:

Our Views: Superb Ad. Jut as the brand, a powerful appeal and an amazing visual connect. Just like the game, larger than life.

Coca Cola Ad1:The Library

http://www.youtube.com/watch?v=rKV0kR6Ih0s

Our Views: Superb Ad. Visually and in terms of the message. A perfect combination of Brand and appeal.

Coca Cola Ad2:

Our Views: Good Ad. Nice connect.

Max NewYork: Cricket

Our Views: Good ad.

Pepsi:

Our Views: Ok Ad. Ranbir at his best so far. But the appeal could have been a much hard hitting message than what is. The connect somewhat seems to be missing here for a beverage drink especially for the ‘YOUNGISTAN’.

Union Bank of India promoted the running of joint bank accounts with a print advertising campaign featuring one of India’s most well known couple: Mohandas Karamchand (Mahatma) Gandhi and Kasturba Gandhi on India’s 100 Rupee note: M K Gandhi Ad campaign

UBI: M K Gandhi Ad: Joint Account

Our Views: Superb Ad.

Aseema Childrens Trust:

Aseema Ad

Our Views: Superb Ad. Powerful and gets the message across clearly.

That wraps it up for this post……….

Do give me your views and comments on the same.

Would love to hear from you.

Regards,

Ananth V

Product Consultant

TECHDIVINE Creative Services

Social Media, Design Services, Your SMQ & Creative Writing

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Social Media Marketing for your business

Michael Jackson

The King of Pop, Michael Jackson, undoubtedly one of the most popular and loved entertainer left all of us today, but has gone with a permanent impact and imprint on popular music and culture.

An amazingly gifted individual of this generation, his style and music stands distinct as the epitome of passion in his field of genius. He has showered magic through some of the biggest hits in the history of Music like Dangerous, Criminal, Black & White and his superbly perfected MoonWalk.

TD Creative services team express the loss of an amazing artist with deepest condolences.

Hats off to this legend of an entertainer with billions of fans all across the globe, he will be always remembered in our hearts for his creative genius.

 God Bless MJ

Image source: Pinky

Balika.....

Sita (name changed) walked in yesterday when my house was full of guests. She swayed in with confidence and  disappeared into the kitchen. My guests turned to me and asked “who is that lady?” They were astonished when I said she was our maid servant. She carries a cell phone (with different caller tunes each week), dresses unlike a service providers of her ilk, oozes confidence externally. Her children go to a private school, attends tuition classes, study reasonably well. She moved to a larger hutment two years back. She has a bank account and some savings in post office.  She also has an insurance policy.

She is also a “Balika Vadhu”- that is married much before she saw her 18^th year. This is in Mumbai and not Rajasthan Surely, these kind of things happen in backward States (BIMARU States), with under educated males lording over more uneducated population. No. I found to my dismay and that of my wife, that even in Mumbai arranged marriages at teenage is not uncommon.  Another instance I saw was of reasonably good looking school going girl, who was suddenly married off  even before reaching matriculation. The change post marriage was  saddening. A confident girl had become cowed down, frightened  and bewildered woman- post a last minute miscarriage.

I am not sure what I state above is the exception or rule as in both the cases the persons were related to each other. But what is clear is that what is shown in a very beautifully bedecked manner in the TV Serial Balika Vadhu telecast in Channel “Colors”, is not some remote event fictionalised for the entertainment of  city folks. It is a reality whose impact is seen and felt- latently or otherwise by all of us.

Why do such things happen? Don’t we all witness growing opportunity around us due to continuous economic growth- simultaneously with grinding poverty.  I believe that at least some portion of the poverty is due to missed opportunities. Let us take some examples.

First is literacy and education. Most states have some minimal schooling facility to give basic literacy. To reach beyond that, the economically and socially backward segment of the population needs initiative and efforts. This initiative is often missing. Female education is the backbone of any society. This is often missing. The difference in several human index parameters  between Kerala and Uttar Pradesh could be due to this factor.

I divide skills into physical and mental skills. It needs more efforts to earn living using physical skills. Moreover, to scale up the ladder, constant improvement of skills is required. My favourite example is carpenter. The skill needed in this profession is apparent. The wages paid for a skilled ‘karigar’ is known to all. But many of us would prefer to be unemployed rather than do such a work. This brings home the point that vocational education is important as education emphasising numerical and literary skills are not meant for all.

Next, the spreading urban lifestyle dictates the need for new types of service providers. Working couple do not have time to cook food. In urban locations it is common for a service provider to come two times a day and cook basic food needed for the family. The rate is based on number of Chapatis and corresponding vegetables and dal to be prepared.

Am I pointing out isolated instances which can at best help only a small portion of the Below Poverty Line population? Perhaps it may be so. But I still believe that there are enough opportunities in India (as compared to a developed country) if mental inhibitions existing at various levels are removed.

Then why do people take a comparative level of poverty for granted. My theory is that India has always been a poor country. The politicians and others have created a myth that India was a land of milk and honey plundered by invaders and lastly by the British.  The poverty of a farmer is glorified. The loss of dignity and suffering a subsistence farmer or a person with similar economic status is rarely mentioned correspondingly.

Next, Indians are lazy and easily contented. What are our working hours as compared to USA ? The offices in USA start at dawn. Most persons are in office there  by 8 am or 8.30 am. The courts in USA start at 9 am. Most routine tasks get done in the expected way. Everything works as per a pre-determined plan. Our life is like the sporadic victories of our cricket team. One victory is enough to quench our thirst for a long time and forgive consecutive defeats.

How many reports have we seen about corruption in private sector? Are people aware that corruption exists in private sector in the same manner as in Government? So it is not that Government employees are corrupt, it is that corruption is in Indian blood- some are corruption positive and some negative.

So why do we see so much poverty? Why does  at least some portion of the economically weaker segment of the society spent money on alcoholic drinks (Sita’s husband is, in my view, an alcoholic  and earns less than Sita due to this additiction) and put in those efforts in improving skills? Why do we still read reports of oppression of Dalits in newspapers? I saw a report today which states that health workers do not touch Dalits. School children belonging to non Dalits have separate marked plates for food. If these are the issues which some portion of our population is concerned, then we deserve to see this poverty and misery.

Will it change? Hard to say…  Today’s world allows only survival of fittest. So would India grow or Pakistan grow? Obviously India as Pakistan is mired in issues irrelevant to their well being. Would India grow faster than China? Well, that deserves another blog.

Image Source: Ananthv