Social Media Marketing

Social Media Marketing, Monitoring & Measuring: Turbo Powering Brand You in real-time

Great, so the world is now way past the “Social Media cannot be measured stage” as brands have begun evaluating the ROI for not only their Customer engagement, brand loyalty but have begun crunching sales numbers for their products, services and are gearing up to now go beyond the daily metrics.

Today with the power of social media tools, online marketing campaigns can track everything from pulls, ping-backs, redirects to actual hits, tracking, connect and sale.

The value in return, is well, just like the plan, long term and priceless.

Its all happening and its in real-time.

The Most Crucial Challenge:

The real challenge which marketers across seem to be facing today is keeping the power of the three M’s (Market, Monitor & Measure) connected not just to numbers but the Brand itself.

Why, because we can use the three M’s today but can we empower it to turbo charge our Brand in real-time?

Let’s see how we can do it:

• Customer within: To begin with, understanding that Brands today have a much larger and more responsible role than ever before, that is to connect with the customer within. This would be the first step. Stop trying to think like the customer, “be the customer’

• Its not me, its always You: Wouldn’t you agree if this was the line used rather than the one that movies have made legends out of, relationships would have been stronger with time and loyalty? Now think from a Brands point of view. One needs to accept the fact that unless you are Steve Jobs or Brand Harry Potter, your product might not get a million pre-booking orders a week in advance. Thus the second step is, it’s not just the service or product or brand that sells, for the end user of any other brand its simply ‘you’. Your commitment to them with sincerity in your gesture, tone, message and the constant effort to consistently deliver ‘value’ to the customer is all that matters.

• Gratify NOW: Today the word “like’ and ‘share’ mean so much more and to a marketer these words today are pure magic when it comes from a customer. Why, because when a customer hits a ‘like’ or a ‘share’ button today for your brand, product or service,he is your very own brand ambassador online.
  • He has done three things for you with a single click:

• Given you real time feedback
• Added a power value in the form of referral
• Turbo charged your Brand for FREE

Now when we think of it in the above terms, we realize the need to ‘Gratify’ that customer ‘Now’.  Always track and thank them, give freebies or badges, discounts for sharing etc that will actually add ‘value’ to them. It’s always easier to gift a prospect than share benefits with an existing customer isn’t it? So make sure, when they have powered you, you too empower them.

• Invitational yet paid Lunch: So you have a fan page on facebook and every post of yours is about the new offer that you have come up with. Well, lets see, now ‘How would you feel if someone invited you at their place for lunch and then tried to sell you something at the dining table during your lunch or worse, made you pay for that lunch?‘ That’s right, so when you have a fan page and members, surround them with conversations about what they would love to do. Feed them with useful interesting information, resources and links. These pages are wonderful source to understand your customers so much better. Ask them, take their opinions, know what they like, engage them in conversations. Imagine scores of ‘fans’ suggesting ideas in real-time that could help you in helping them. That’s multi-dimensional targeted marketing power from a single page for you.

• Ease to connect: Very important. Just because there is a site with lots of people online on it or may be a mobile application that is the most downloaded, don’t force it upon your customers too. Give them various options to connect. Have an easy way or platform for each of your customer to get discounted offers, deals, resources, freebies from anyplace that is of ease to them. So every offer of yours need not be marketed using only a blog or a fan page. It could be shared and integrated with website referrals, viral campaigns, mobile integrated offers with check-ins, twitter power and social bookmarking etc. Let them have the ease to connect with you using tools that they are comfortable with.

• Its always fun when its well, ‘Fun’: Same old movies, dinner, clothes and routine work. So dull! Isnt it? So why give only an opportunity to comment, share or like to your customer. Give them something they can interact with. Engage them with tools that will make them use their creativity, or may be share their photography skills, make them fan of the week for engaging others, let them try out their new smartphone for scanning a QR code may be and sharing the awesome interactivity with his or her friends. Let them find out a fact about something interesting and unique, useful and fun while they engage with your brand. Keep it rolling.

There are so many more things that can be a part of customer engagement, moderation, monitoring and connecting with your user that can help you grow in every which way possible. Like the post reads, Turbo charges BRAND You!

I have listed just a few from it.

Do share your views, comments and your experience using various techniques to keep your customer engaged with your brand.

Looking forward to Your comments.

Have a wonderful day ahead!

Regards

Ananth V

Techdivine Creative Services

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That’s right, this March 2011 we completed 4 successful years of corporate blogging for brands and organizations to meet their various goals and needs.  We began with reviews of books, websites, products, gadgets and over a period of 4 years added many other online marketing services for our clients such as product marketing, brand monitoring, search engine optimization (SEO), Press release (PR) services, keyword optimization, social media monitoring etc. (more about our Services ~ Click here)

We even conducted surveys for product launches planned, market analysis and ventured into the power of customer opinions with insights and in-depth analysis in the last 4 years.

As we moved across brands, industries and countries we realized that the potential of social media marketing and monitoring today can be utilized successfully BEYOND the ‘marketing’ industry division too for any corporation today.

So, we shared our questionnaire of 2009, 2010 and for the current year across few of our members from our different online platforms this year too.

Details of the same are mentioned below: Comparison of the past years: Use of Online Media:

Statistics: Questionnaire Shared with 1,500 Members

Responses received: 1,236 Members

Age Group: 13-18, 19-23, 24-30, 31-40, 41-55, 55 & above

Profession: Homemaker, Student, Service, Consultant, Entrepreneur, Retired

Industry: FMCG, IT, Telecom, Infrastructure, Hospitality, Art & Creative, Advertising, Media Public Relations, Journalism, HR Consultancy, Trading & Broking, Retail & Fashion, NGO, Industrial, Television & Broadcast, Banking, Finance, & Freelancers.

Questions asked:

Sites you frequent the most, Sites you frequent for? Using Social Media with (in-house, agencies), Using Social Media for (Brand, Leads, Promotions, etc), Industries using Online Media, Planning to Use Social Media in 2011 for….

Demographic Profile of Users

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Age Group Demographics

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INDUSTRIES: Using Social Media today

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Most Frequented Websites

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Why do You visit Your Frequented websites: Comparison from 2009-10 and 2010-11

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Industries using Social Media – 2009-10 & 2010-11 comparison

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Organization’s using and planning to further implement usage of Social Media in 2011 for

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Organizations using social media in 2009, 2010 & 2011 (In-house, Agencies & Not using)

Share your responses, feedback, queries with us here based on your experience with this media so far!

Thanks & Regards,

Reach us Using our QUICK CONTACT FORM ~ Click Here

Social Media Team

Techdivine Creative Services

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Social Media Marketing Connect Blog – Top technology posts that you might have missed

- Dell XCD28 – Android Phone from DELL

The Dell XCD28, that’s right, I grabbed one of the very few firsts from Dell’s new Android phone in Mumbai, India this week. Priced at approximately Rs.10,500/- the light on wallet and easy to use and handle Android phone comes with a lovely 2.8 inch QVGA screen with some useful pre-loaded applications.

DELL XCD28 

Looks simple and is very easy to use. One of the cool features is its multiple screens that you can configure on with different apps for you and pace it accordingly for you to use while on the go.

 
• So you can have an empty screen with just your chat of google talk & on the second all your quick office apps (that’s right you have an Office reader too  – You have the free reader with buy the premium / full version for word, powerpoint, exel etc) and as for the third screen, I am sure you will put it to good use.

 
• This entry – level phone powered with the awesome Android 2.1 OS, has a 3.2 megapixel digital camera and a lots of free and paid applications available at your fingertips thanks to the magic called android.

READ MORE: About DELLXCD28 Android Smartphone ~ Click Here

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- Google Android Rules mobile phone market

It’s raining Android everywhere.

That’s right comScore reported the much awaited statistics for US Mobile Users Aged 13+:

“Top Mobile Brands, Top Mobile Smartphone, Top Mobile content Used”

The results were – Android rules and

Under Mobile Content usage, Two among the Top three Mobile content usages were – “Using Mobile Browser & Using content for Downloaded Apps on phone” and with Android Market Apps topping across globally, these results were very obvious.

Google topped among the smartphone platform with a 31.2% market share rocking all the way with Android smartphones.

GOOGLE ANDROID RULES 

At the same time, the mobile phone company that made the biggest ring this year was Samsung with its Android, Galaxy Tab and the much rumored Gloria phones. No wonder stats show that theTop brand of Mobile manufacturer is none other than Samsung with 24.9% Market share.

Read More about the Most Used applications by mobile users & realted statistics ~ Click Here

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Did You know about Mobile Integrated Social Media Creative Online Marketing Campaigns that can help you boost your Brand & Business:

Here are some of the Online Marketing Services that can boost your Brand, Product & Services: (Click on the Links to know more)

- QR codes  - Marketing Campaigns integrated with QR Codes for increased customer engagement

- Geo Location based target Marketing

- Customized Mobile Integrated Target Marketing Campaigns for Social Media Marketing

Want to reach us for an Industry Customized Branding & Online Marketing Solutions – Reach us here with Our Quick Contact Form

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- Gloria & Honeycomb, 2011 eagerly awaits you

Technology to fall in love with early 2011

Two things which seem to be the most awaited technology products of early 2011 are the Android 3.0 called  Honeycomb and Samsungs new tablet nicknamed Gloria.

The speculations so far for both are:

• For Android 3.0 Honeycomb:

• Its time for Android fans to move over Android 2.1 (Éclair)  Android 2.2 (Froyo) Android 2.3 (Gingerbread) and make way for Android 3.0.
• What is expected from this is a totally new UI of Android. Widgets redesigned & structured to utilize smart screen phones full screen space.
• Awesome Browser and the ultimate sweetness from Honeycomb comes from its Google Talk Video chat compatibility.
• With this we can look out eagerly for an awesome video-conferencing from one Android tablet to another including with computers.
• Faster processors, higher resolution screens are going to be here to make our life much more wonderful & make the gadgets user-friendly to keep us well, socially connected forever.
• From speculations all around the Honeycomb might be a 3.1 or 3.2 version of this Android OS

You can see the Android 3.0 Related Video under the Related Videos head Below!

• For Samsung Gloria tablet:
Samsung Gloria Win7 

• The second most awaited amongst the rumors & speculations is the Glorious Gloria, the stunningly gorgeous Samsung tablet. That’s right,  its been nicknamed Gloria.

READ More about Samsung Gloria & Android Honbeycomb 3.0 ~ Here

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- Steve Jobs reveals iPad2

There has probably never been a Brand belonging to the ‘mostly elite buyers group’ and yet adored globally as much as Apple.

Just like each and everyone of you, we have been in love with this brand ever since we laid our eyes on the first Apple Mac a decade ago.

So when we heard that Apple was to launch the iPad2 we have been on our toes waiting for the big day. And, It’s finally here.

iPad2 was revealed by the Man himself, Steve Jobs. So we thought of scurrying through the website of Apple to put together a gist of the core features for our readers who would want to get a quick read of what the iPad2 has brought in……for all of us.

Worlds most beautifully marketed Brand Apple’s, Magic maker Steve Jobs held the already mesmerized audience on their toes and took them by awe on March 2, 2011 (Wednesday) in US by unveiling the new & most eagerly awaited iPad2 starting price range from $499 Onwards.

Here are few features, that makes iPad2 the ultimate combination of beauty, performance & pure genius.

Its thinner, lighter & faster than before!

Few of the Core Features:

Two cameras for FaceTime and HD video recording with the dual-core A5 chip and 10-hour battery life. More sleek than ever before.

Now web surfing, playing games, watching movies, checking emails, reading books have become pure joy via the new iPad2. Its fast with simply amazing graphics.

READ More about the iPad2 from Apple revealed by Steve Jobs ~ Here

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- Top Online (Technology & Marketing ) Updates for 2010:

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)

Social Media Marketing

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services have seen a fabulous response owing to themeasurable rate of returns, process of marketing brand & monitoring them at the same time with great control and making the most needed aspect of online media space possible ie.

Connecting with the user & engaging them to interact with the brand.

 

READ More About the Top technology trends Technology, Brand Monitoring, Marketing Post ~  Here

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Did You know about that the power of Search Engine Optimization (SEO) Social Bookmarking, Blogging & Facebook FBML Customized Online Marketing Campaign solutions can boost your Brand using:

- FBML Customized Solutions

- Facebook Customized Fan Page & Live Feeds to Your Website Integration

- Search Engine Optimization (SEO) and Social Bookmarking Services

Want to reach us for an Industry Customized Branding & Online Marketing Solutions – Reach us here with Our Quick Contact Form

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- First space checkin: NASA Commander Unlocks Explorer Badge on Foursquare

First space check-in: NASA Commander Wheelock Unlocks the Explorer Badge on Foursquare

First space checkin: NASA Commander Wheelock: Unlocks the Explorer Badge on Foursquare

The wonderful team at NASA have done it again. First it was the very first tweet from space (read the complete article here) and now they have taken a massive step ahead and inspired every single generation of explorers.

Expedition 25 Commander Douglas H. Wheelock checked in from the International Space Station and unlocked the new NASA Explorer Badge to become the very first human to ever use a location-based service from space.

NASA Explorer Badge on Foursquare 

Want to know more about this amazing exploration and the wonderful team at NASA who are making all of this happen:

Follow NASA Foursquare Page

NASA on Foursquare 

Follow TJ on Twitter

With who’s unlocking whom by winning undoubtedly the most prestigious virtual badge and becoming the Mayor on Foursquare for Space Explorations, Expedition 26 from Commander Scott Kelly to the ISS, is going to be more pulsating than we could imagine.

READ More on First Space Check-in from NASA on foursquare ~ Here

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Poking Inventor action figure of Facebook CEO by MIC

First it was the ICON Steve Jobs himself who had his very own action figure made by M.I.C. (“made-in-china” — or M-I-C – talks about life in China and subculture which includes tech knockoffs too).

And one of its most recent and finest additions is the Poking Inventor action figure, as in Mr.Facebook himself, Mark Zuckerberg action figure toy.

Its nicknamed the “Poking Inventor” action figure.

The pictures of this action figure looks like they have done justice to the youngest billionaire in the world with the minutest details like his signature slippers, like button and bubble callouts.

• Notable features are the hard plastic featuring the iconic “like”, “poke” and “fbicon” that can be placed near the action figure.
• The coolest aspect of these features are the ability to keep the nerdy geeks who would love interact with it by using the two small acrylic plates of ‘like’ and ‘poke’ that can be fit between his fingers and the thumb of his right hand.
• Last and definitely not the least, the coolest of all, MIC has given users three speech bubble cards with figurine to write your message or status for the day. This can be attached using a blu-tack with the transparent stick to the back of the toys head.

Now will the toy figure make it a million hits or get into a controversial halt like the SJ action figure only time will tell.

Till then, go on, like share this post with your friends and if they are not aware of this ‘poke’ them with more information. Just kidding.

Have fun!

Thanks & regards,

Maxist Limageh

Via MIC Store

Social Media Marketing Blog Posts - Most Popular that you might have missed:

• Viral marketing – Integrating Social Media Monitoring connect tools

Today the power of social networking sites like facebook, orkut, myspace, Friendster have been more than successful in capturing the three worlds – Corporate, Consumer & Social influencer.

There are many brands which choose to begin with Viral marketing campaigns when they kick-start their online marketing activity. And why not, with the power of live and interactive tools that have been integrated and have become part of emailers, landing pages, web banners etc today,  viral marketing is much more than your regular “just to sell” emails.
Viral Marketing campaigns can be carried out for products (physical & software), services, Brands, internal referrals, new offers, product upgrades, etc in a manner that truly adds some value to the end user. READ MORE >>>> Click Here

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• From PR rules to Qr code – Reach, Leads & Branding

From PR to QR – Reach, leads & branding!
PR has been the age old way to bring people together and connect them for a cause or to educate and or to inform. PR integrated with Marketing has always been a power packed solution across industries, especially since we integrate it today with new age media solutions too.
Quick Response codes are more popularly known as QR codes. They are 2 dimensional images with bundles of codes written in it that can be read by the smartphones of today using Mobile bar-code scanner apps.
What we have done for our clients using these apps / QR code Images is, marketed across to generate, in simple terms “Reach, Leads & Branding” The three most powerful words in the book of Corporate Marketing today. READ MORE >>>> Click Here

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• Steve Jobs reveals iPad2

Steve Jobs reveals iPad2:

There has probably never been a Brand belonging to the ‘mostly elite buyers group’ and yet adored globally as much as Apple.

Just like each and everyone of you, we have been in love with this brand ever since we laid our eyes on the first Apple Mac a decade ago.

So when we heard that Apple was to launch the iPad2 we have been on our toes waiting for the big day. And, It’s finally here.

iPad2 was revealed by the Man himself, Steve Jobs. So we thought of scurrying through the website of Apple to put together a gist of the core features for our readers who would want to get a quick read of what the iPad2 has brought in……for all of us.

Worlds most beautifully marketed Brand Apple’s, Magic maker Steve Jobs held the already mesmerized audience on their toes and took them by awe on March 2, 2011 (Wednesday) in US by unveiling the new & most eagerly awaited iPad2 starting price range from $499 Onwards. READ MORE >>>> Click Here

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• Public Relations, Reach & connect – Then & Now the digital age

Public Relations, Reach & connect – Then & Now, the Mahatma Way!
One of the most powerful, influential, impactful & historic events that took place in the last one century is undoubtedly India’s fight for freedom struggle which was lead by the one and only Mahatma Gandhi as in Mohandas Karamchand Gandhi  - (MKG).
Uniting the world for a single cause across cities in a country which was then reluctant to change was a task which made the freedom fighter more than just a legend. How did he do it?
The adoption of a powerful strategy, well planned and executed to connect people across globally was one of the core aspects of this Mahatma’s plan.  His focus, India’s freedom. READ MORE >>>> Click Here

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• Gloria & Honeycomb, 2011 eagerly awaits you

Two things which seem to be the most awaited technology products of early 2011 are the Android 3.0 called  Honeycomb and Samsungs new tablet nicknamed Gloria.

The speculations so far for both are:

For Android 3.0 Honeycomb:
Android HoneycombIts time for Android fans to move over Android 2.1 (Éclair)  Android 2.2 (Froyo) Android 2.3 (Gingerbread) and make way for Android 3.0.What is expected from this is a totally new UI of Android. Widgets redesigned & structured to utilize smart screen phones full screen space. READ MORE >>>> Click Here

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• Social Media Quotient – MarketingSMQ Week updates

Social Media Quotient – MarketingSMQ Week updates Measuring Online Marketing

As part of the #marketingsmq week, lot was shared from the Marketing & Social Media Team  at Techdivine Creative Services on our Facebook Page (Our Facebook Group updates to follow soon)

Here is a list of Guidelines, Ideas, Techniques, Tools & More for You to assist you in making sure your creative online Marketing practices & methods using new age media is positively adding value for Your brand & at the same time ensuring that with so much of clutter, conversations online, there is control over your brand and its products mentions too.

Marketing SMQSimple & resourceful Ideas, tools, resources, links, guidelines to make Marketing online a more controlled powerhouse tool for Your Brand & Products using SEO, Social Media, Brand Monitoring across platforms:

Power your Blog with WordPress & or Blogger for a better integration of Online tools for making it easier for readers to connect with You!

Twitter power is generated by 10% of total Twitter UsersFacebook’s most powerful responses are noted when Links are integrated with PicturesLinkedin is a powerhouse for Corporate Connect when used with minimal Online tools integrated to your profileSearch engine rankings & SEO takes into account not only Originality of Web Urls but also quality of content in terms of Text, Images their “alt text” tags.

Using appropriate tags and categories for Your Blog Posts is the best way to give readers an easy access to their choice of topics for reading. READ MORE >>>> Click Here

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• Top Online Marketing Updates of 2010 (Technology, Brand Monitoring & Marketing)

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare). READ MORE >>>> Click Here

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• The role of a Customer Relationship Manager (CRM) in Social Media Marketing

Social Media Marketing has spread across the globe today. Why will it not?

Social networking sites like Facebook are becoming a massively populated, loved & sought after nation for both, users and marketers today.

With the addition of new technology tools getting added to the vast section of the majorly expanding marketing arena, the need to connect in-depth with the customer today, has only increased.

The core here is, where does the role of the much needed Customer relationship manager (CRM) come in.

Or is it not needed anymore?  READ MORE >>>> Click Here

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Social Media Marketing Connect  -  4th year Celebration Bash

Techdivine Creative Services

Dear Friends,

Its been a wonderful journey so far with lots more to come. We are nearing our 4th Year of the Blog this March 2011 and are in for a celebration. Thank You all for your wonderful support always.

As part of this Birthday bash, we are:

1. Revamping Our Website Completely (SUBSCRIBE Free To us for Sneak Peek EXCLUSIVE PREVIEW  of our New Website – Click Here)

2. Building Up lots of new tools for Our Clients for Online Marketing, Social Media Connect, Brand Monitoring, SMI, Your SMQ – Social Media Quotient, Creative Writing & Design services

3. And presenting a very Special Blog Post for All Of You – On Demand Blog Post. That’s right, You our Dearest Readers have been with us for this wonderful journey and as part of our Special Celebration, we give you a Massive Treat:

On Demand Blog Post –  Share with us Your Query about one of these Topics / Subjects related to “Technology, Marketing, Branding, Social Media, Design, SEO, Your SMQ – Social Media Quotient, Android, Geo marketing Location Tools & or Creative writing” , write to us about your query that You would want us to discuss and we will as part of that Reply post, Share in as much detail as we can, using our Experience in this field and we will do our best in creating this special blog post for you here. Hurry Up, we will post only Our Favourite Top 3 Queries as part of this On Demand Blog Post. So write to us Now!

Not only that, if you have an email-id, Twitterid, Facebook Page. Linkedin connect, Blog url that you would like us to share with the world with Your name, we will do that too with this post while answering Your query.

So what are you waiting for, write to us about any of the above topics as part of this Blog Posts comment or email us at – socialmedia@techdivine.com with Subject “4th Year On Demand Post” and we will revert back to you.

You can also Connect with Us here:

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Public Relations, Reach & connect – Then & Now, the Mahatma Way!

One of the most powerful, influential, impactful & historic events that took place in the last one century is undoubtedly India’s fight for freedom struggle which was lead by the one and only Mahatma Gandhi as in Mohandas Karamchand Gandhi  - (MKG).

Uniting the world for a single cause across cities in a country which was then reluctant to change was a task which made the freedom fighter more than just a legend. How did he do it?

The adoption of a powerful strategy, well planned and executed to connect people across globally was one of the core aspects of this Mahatma’s plan.  His focus, India’s freedom.

It was the Mahatma with so many other National Leaders & freedom fighters who made this dream possible, but we remember MKG the most not only because of his virtues, ideas, beliefs but also for the way he executed each strategy, calm and well thought over.

Some of his most prominent actions to which the entire nation responded in unanimity were: (Please note, these are just my personal views from mere observations and thoughts. Scholars over decades have tried to study the Mahatma before, but its almost impossible to even fathom to even try and understand his way of life, no wonder he is the Mahatma)

• He believed that for any dream, vision to come true, the people who are part of that community need to be brought together. He wanted them to know what was possible and what could be achieved. He made it clear that the road less travelled would not be easy but what it could ultimately provide. His honesty, sincerity and dedication towards his goals slowly brought together people from various walks of life nationwide.
• His first and foremost strategy was to reach out to the masses.
• He published various books, magazines and periodicals throughout the fight for freedom in languages that people could relate to, hindi, gujrati and English through the Harijan, Indian Opinion, Young India, An autobiography of my Experiments with Truth etc. and fed the entire nation with relevant information and kept them updated.

Indian Opinion by MKG

Young INDIA by MKG

• He was a barrister by profession. Yet, he chose clothes that defined his dream. Simple and truthful. This fragile looking man created an ocean of impact with his message right from the way he dressed. This he always believed made it easier to connect with the Indian masses.
• He associated through his life, works and routine a symbol that would mean so much more in the journey ahead. His logo even today is depicted metaphorically as the chakra (wheel).
• His khadi clothes, powerful slogans and events that he strategized like the Satyagraha,  Dandi March, Do or Die, Quit India movement, Equity enshrined education for all gave people an opportunity to not only create the much needed awareness and impact but also brought them closer to each other. With more people talking about it, the awareness spread like a wildfire and each event and slogan was received with more zest and zeal.
• Each and every step he took brought him closer towards his goal of India’s freedom and he finally achieved it with lot of team work and a faith that would stand to be more historic than anything else this world would ever have seen.

When I trace back these steps, I could read the following actions in the process:

- Adapting to the local flavor but at the same time reaching at the global level with a single message. The Mahatma with his clothes and Chakra had created a symbol and a logo that people could easily relate to. Just like a Symbol or Logo today makes us connect with a brand.

- He optimally utilized the power of words, message, communication, feedback and responses through his various literary works and periodical journals to people all across the globe. Power of Words whether its a newspaper, blog, Journal, Magazine, the idea is to share the latest updates, get feedback and responses too.

- His events created awareness and his slogans helped spread the message quickly and with the impact that it needed to create. Events have always been a part of the larger role for any organization. Today we know it as a webinar in the case of Live Events aired online in this digital age.

When we put this all together we realize, this is what each marketer tries to achieve through his or her campaigns.

In simple terms the most important factor of all is mass appeal and connect. If you are able to reach your message, slogan, brand to people that’s the core of any campaign to begin with. Similarly holding events has always been an integral part of any campaign and thus generating an overall positive PR impact through literary works to complement these events.

When we look at it, we realize that the Mahatma was an early preacher and practitioner of  PR as a tool to get the message across in the right fashion.

Though his ideals and goal is of a caliber that goes beyond something one could even dream of & even imagining walking in his path seems so utterly humongous task even for large corporations today which are filled with resources, people resources and financial backing, it’s yet clear that only through a systematized planning that any campaign can achieve success.

So plan, design and have a strategic implementation with clearly defined goals.

It’s not for a cause as necessary and massive as Freedom for a Nation but the core being to give the people at the end may be a  Brand they can trust which provides them with a service that’s worthy of their time, money and resource and at the same time help to build loyal followers.

Isn’t that what Marketing & PR is all about when done in the right way!

Today the scenario might have changed, people would have changed, general thought process and approach would have changed.  Keeping all these in mind and the technology that has been undergoing a dramatic move ahead, facilitating access to more and more people globally across various age groups, several developments have taken place.

Gradually, the medium of communication has been changing…..  newspapers, radios, televisions, computer, digital age, social media communication & connect with Mobile integration has now taken over the job of a wider coverage at a rapid pace.

No wonder powerhouses like Facebook and Superbrands like Starbucks have such a loyal follow globally. It’s not just the product, it’s the whole approach that creates the much needed impact.

This is why as for Brands, my personal Favorite quote always will be: Brands today have a much larger role to play, to connect with the consumer within!

Stay connected, plan, design, implement, measure but most importantly do it with the idea of adding value to your end users!

Stay connected.

Thank You. Feel free to share your views & comments here.

Ananth V

Techdivine Creative Services

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• Ananth V on Blog
• Ananth V on Twitter
• JOIN US On Facebook – Social Media Marketing Services Group ~ CLICK HERE to Join in

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Social Media Quotient – MarketingSMQ Week updates Measuring Online Marketing

As part of the #marketingsmq week, lot was shared from the Marketing & Social Media Team  at Techdivine Creative Services on our Facebook Page (Our Facebook Group updates to follow soon)

Here is a list of Guidelines, Ideas, Techniques, Tools & More for You to assist you in making sure your creative online Marketing practices & methods using new age media is positively adding value for Your brand & at the same time ensuring that with so much of clutter, conversations online, there is control over your brand and its products mentions too.

Marketing SMQ

Simple & resourceful Ideas, tools, resources, links, guidelines to make Marketing online a more controlled powerhouse tool for Your Brand & Products using SEO, Social Media, Brand Monitoring across platforms:

• Power your Blog with WordPress & or Blogger for a better integration of Online tools for making it easier for readers to connect with You!
• Twitter power is generated by 10% of total Twitter Users
• Facebook’s most powerful responses are noted when Links are integrated with Pictures
• Linkedin is a powerhouse for Corporate Connect when used with minimal Online tools integrated to your profile
• Search engine rankings & SEO takes into account not only Originality of Web Urls but also quality of content in terms of Text, Images their “alt text” tags.
• Using appropriate tags and categories for Your Blog Posts is the best way to give readers an easy access to their choice of topics for reading.
• foursquare is a massive location based connect tool used not only by marketers but also by Brands to stay connected through location tagging in real terms.
• SEO is more than just the right urls but is also about creating the right content in relation to the head & url names
• Online marketing is not about pushing your products to users, but informing them, educating them & adding valuable information to their daily routine
• Marketing online is very different from Brand Positioning which involves massive understanding of how a consumer behaves Online. Customer Insights is the core.
• Social Media Marketing is Measurable by all means. For Queries feel free to write to us: socialmedia@techdivine.com
• Reach out to the consumers problems online on-time. An irate customer is the best brand ambassador if connected & attended to on-time.
• Customer Views, polls, opinions and responses are powerful ways of growing your Social Media Quotient Online.
• Use Multiple online platforms to connect with users. Dont restrict to just one or two and at the same time dont overdo.
• Respect your fans / members and followers opinions online and converse with them real time.
• Make sure your Online SEO, Your Social Media Manager, Brand Consultant and Sales people have different profiles and that not all of them are participating in your SMM efforts. Brand consultation, Product Marketing & Sales are extremely different needs of an organization. Remember, place your professional online to manage your Social Media Profile who loves people and brands and not numbers. They need to be customized & industry based, well planned & tested.
• Online marketing should aim at integrating both Online & offline media for Your Brands. This will add value in terms of brand-connect, customer trust & loyalty, Higher Retention, Quicker feedback, better response time, cost reductions, & definitely better revenues.

Join Us on Facebook: Social Media Marketing Services from Techdivine  ~ Click Here

Use Our Experience of implementing Creative Online Marketing Campaigns across Industries & Countries Successfully!

Feel free to Visit Us ~ Click Here for Customized Social Media & Technology-Mobile Integrated Campaign Ideas

Connect with Us:

• Techdivine on Twitter
• Techdivine on Facebook Page
• Techdivine on Facebook Group

You can also write to us at: socialmedia@techdivine.com

Stay Connected!

Social Media Team

Techdivine Creative Services

Techdivine Creative Services celebrates its 250 Plus Posts – Thank You All

Dear Readers,

We at Techdivine Creative Services would like to Thank All Our Dear Authors & Readers for making this Blog a Corporate Success and a powerful medium for Brands, Products & Services to reach across globally.

We are today 15 Authors Strong with over 250 Blog Posts and with over 10,000 Readers across 14 Countries.

Thank You for Your Wonderful Support. Keep visiting & stay Connected.

You can Subscribe for FREE EMAIL Newsletter Updates on the Latest Posts on our Blog Here ~ Click Here

250 Blog Post Special Techdivine Creative Services

Click on Image Above to ENLARGE

Free Subscribe & More below:

• Subscribe to Our Email Newsletters – CLICK HERE & Stay Updated for FREE
• Interested in Promoting Your Brand, Product & Services Online for a Larger Reach on Our Blog: Click Here NOW to know our Exclusive Offers for Corporate & professionals

Keep Visiting & Stay Connected.

For queries feel free to write to us at: socialmedia@techdivine.com

Have a wonderful day ahead!

Regards

Your SMQ – Social Media Team

Techdivine Creative Services

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Top Online (Technology & Marketing ) Updates for 2010:

Techdivine Creative Services

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)

Power Tools of Social Media

Social Media Marketing

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services have seen a fabulous response owing to the measurable rate of returns, process of marketing brand & monitoring them at the same time with great control and making the most needed aspect of online media space possible ie.

Connecting with the user & engaging them to interact with the brand.

Social Media Marketing made possible the entry of Social Media Quotient as a power packed marketing research and management tool for Brands & Organizations today for the Company Board & Management to take this tool more seriously than ever. The power of blogs using applications like WordPress has been wonderful for brands using the platform with the right set of technique and skills too.

Why:

Simple reasons: Its more measurable than your regular emailer campaigns, web banner ads, online reviews & a routine ad words campaign as it brings together all those metrics to measure consumer interaction, customer feedback & insights and gives you the ability to constantly improvise at a very affordable online marketing campaign cost.

Most importantly, customized social media marketing campaigns today make it possible to deliver realistic goals to clients for their brand, products and services and at the same time blend in traditional media with new age media tools across various platforms.

Massive developments in 2010:

Mobile Integrated Social Media Marketing

Social Media Marketing & Monitoring tools gifted the power to combine traditional media with new power tools for online marketing research and management and at the same time gave the power to combine mobile integrated social media marketing campaigns to further leverage the power of todays growing mobile internet users across platforms.

Android Powering Technology today Socially

Also the impact of Android based applications into the mobile space made it a fun experience for users to leverage the connect and for the Organizations, more reasons to make their presence online much more powerful and essential.

Power of Blogs with wonderful plugins from WordPress related application websites made using Blogs more than just a place to voice out opinions but also to get wonderful and sincere customer feedback and loyal readers for life for brands leveraging the power of rich content with them through this medium.

With more and more applications from mobile related tools like from the iPhone, Blackberry, Amazons Kindle, iPad & Android going SOCIAL the availability of these online marketing tools is only going to see massive boost in the year 2011.

How to Leverage:

Humanize Your Brand

Connect with Your consumers by Humanizing your brand. Social Media Marketing is a well planned process that can be customized across industries to also adapt to cross cultural environments across countries if well planned, designed, implemented and measured. So its very important to use the right set of tools to not only increase market penetration but also to monitor and safeguard your brand online constantly and improvise for best results.

Brand Monitoring

Brand You Monitoring

This has been one of the most important part of a Social Media Marketing campaign this year as the more one talks about your brand, care needs to be taken with the quality of conversations too. Its always better to have a 1,000 loyal quality followers than a million discussing or posting content that is harmful for your brand in the long run if left uncontrolled as part of the online conversations.

So make sure you have powerful ways to leverage your Online CRM to converse with your brand and customer connect across multiple platforms with great quality and damage control.

Creative Design styles

The year 2010 saw a very unique side of design styles appreciated by consumers. The stress from Brands and customers online this year was much less on “just design” and much higher on usability and ease of sharing content using that design style. For eg. HTML emerged victorious compared to any other web design application and platforms for the ease to leverage powerful SEO campaigns and flexibility to connect much larger suite of applications as part of the web design and style process. The year 2011 would be thus much largely about:

Layout style: Simple and user friendly

Design style: In tune with Users needs to share content easily

Design technique: Users seem to be much less demanding in terms of core design as before and seem to be stressing originality in layouts with simplicity to converse in todays online marketing conversation prism. So the design technique has to be definitely the one in 2011 that can let each user be a real-time Brand Ambassador for any product, services or Organization and at the same time be rewarded in a way or the other. (For some FREE Tutorials & Step by Step Guide for creating Creatives using Adobe Photoshop – Connect here)

• Free Marketing Tools from GOOGLE that every developer, designer should be aware of today: Here is a link to the set of power packed marketing tools from Google that’s free and is a must for integration across as part of your Social Media Marketing & Brand Monitoring campaigns.

google

IMPORTANT Guides & Tips for a Powerful Connect across Industries Online Using the Power of Social Media:

Simple Ideas, Guides to do more with Your Brand today:

FOR:

• Retail Industry:

Fashion, style statement, pictures, latest trends & designs, users votes on new arrivals, customer feedback and Brand mentions about your line of design accessories: If all of these make sense to you as a Retail brand then what you need are simple engaging conversations customized & controlled as part of creative marketing ideas for your online customer today.

• Banking Industry:

More than a conversation online, more than a social media influence, what you need is a control of your brand mentions negative influences about your services, industry and products from your customers grieving & irate online. They can make or break your brand as we are talking about Your products and services that are directly dealing with your customers hard earned money. So make sure you have a strong Social Media connect online and at the same time have conversations that can “generate”  comments and interactions from your customers especially in case of new product launches for Small and medium scale business, Youth and the high investing clients. You need your Social Media campaigns to reach beyond your average conversations and metrics to be completely planned and customized to meet your needs across various demographics and it needs to be well executed too.

• Hospitality Industry:

That’s a rush, literally. The fast paced hospitality industry has customers across every possible age group and its never too late to get someone love your cuisine irrespective of your culture, history and style of food. All people need are flavors with a great dining experience that takes them away from their homes for that hour or so. The experience needs to be “connecting” while the food, something that would make your customer feel, I am getting value for every single dime that I have spent here. For this, not only do you need continuous feedback from your customers, but you need them to mention about your product online across platforms of twitter, review sites, food dining experience, location based target marketing spaces where people searching for good food can be connected with and their attention drawn towards your food experience. They need to be aware of and constantly rewarded for their brand mention and sharing experiences when they talk well about your products online and at the same time catered to and not tried to be pushed into talking well about your brands. Its food, they need to feel the flavors and the love while dining at your restaurant. That’s exactly what an online Social Media Marketing experience should help you gather for them.

Some simple & yet powerful sites where we have leveraged wonderful responses for Our Clients Products & Services & Brands:

Facebook (Make sure you Use FBML, Facebook Applications, HTML too with your creative marketing techniques – For Queries email us: teamsmm@techdivine.com )

Facebook

Linkedin: Purely for a Corporate Connect and reaching across Industries to leverage more than just a simple product / brand connection

Linkedin

Twitter: Brand Reach, Brand Monitoring, Product Market Penetration and More. This is undoubtedly one of the most essential powerhouses of Online Conversation prism today. Interested in a Customized Twitter Tool Updates & Techniques for Your Brand to have a larger reach – email us at: teamsmm@techdivine.com

twitter

Foursquare: The most impactful location based target marketing application which can do wonders for Your Brand, Product And services if used optimally. For a customized Location based target marketing campaign write to us at: teamsmm@techdivine.com

foursquare

For a Completely Integrated & Customized Social Media Marketing & Brand Monitoring Campaign with Creatives & a powerful blogging platform for your Products & services – Write to us at: socialmedia@techdivine.com

If you would like to hear more from us about connecting with customers across Industries for various other industries for whom we have tried, tested and succeeded in generating positive SMM impact and the desired goals as put forth from our clients , feel free to tweet with us at: Techdivine on Twitter & OR Connect with Us On Our Facebook Group: TD studios: Social Media Marketing Services Group & or write to us at: socialmedia@techdivine.com

We are connecting and have catered for the following industries so far:

FMCG, Banking, Industrial, Infrastructure, Hospitality, Trading & Broking, MLM, Educational, IT, Retail, Advertising Agencies, Art Galleries & NGO’s.

Hope you have a wonderful 2011 filled with millions of quality connect and growth with the power of Marketing using new age and traditional media to leverage and connect with each and every user of yours, both ONLINE and OFFLINE.

Happy connecting. Have a wonderful year ahead.

Thanks & Regards

Ananthanarayanan V

Founder & CEO

Techdivine Creative Services

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