Social Media Marketing

TechBrandsMeetup Event from Techdivine Creative Services

The 2nd TechBrandsMeetUP Event was held on June 12, 2011 in Mumbai at Techdivine Creative Services.

Participants from across 10 Industries (Banking, HR, IT, Telecom, Infrastructure, Media, IPR, Finance, Advertising, Industrial) shared wonderful insights into the current updates from their industry, use of Technology integrated social tools from their organizations, their expectations, concerns, cross sharing of ideas and more.

The event kicked off with our Founder & CEO Mr.Ananth, addressing the professionals with a brief “About us – Techdivine Creative Services” & Highlights of the first TechBrandsMeetUP event.

Each participant was introduced with the Industry they belonged to and the discussions followed.

Each Industry’s customer was present during the event, the reason being, each one of us makes use of one or the other products from across Industries on a day to day basis, whether on a B2B platform or a B2C medium. So as soon as Industry professionals shared their insights and concerns, we took an immediate customer view on the same and got their feedback and responses. Then we shared with the concerned participant the probable solutions that the new age media tools could provide based on our earlier marketing, social media & viral campaigns across Industries and countries.

Within the first hour of the event, the whole place was abuzz with ideas and suggestions from end users of Industries and with feedback that added value to the participants.

Few key highlights from the event as follows:

-          Banking: Of the various updates and news shared, One of the prime concerns expressed was shams happening online due to intentional misrepresentation by fraudsters to lure innocent prospects into their fraudulent activities.  Not only did every other participant express their valuable thoughts on it, but there were some innovative techniques and process which we too shared from our end to have control over the same using technology integrated Social tools to Monitor Brands and activities online. One of the key examples shared from our end, was protecting both, the consumers & brands by using strategic, organized & controlled approach similar to our ROADMAP strategy and the Social Media Influence (SMI) tool integrated with Blogs and Social Bookmarking to have a much stronger control over the same. The idea of monitoring with strong analytics and at the same time using social networking power to keep people informed was very well accepted by the participants.

-          Media: With Blockbuster movies like Pirates, Batman, Avatar making royal splash across online sites, very less needed to be shared on the power of digital marketing tools for TV shows, media channels and Movies. What were discussed was some innovative tools that each participant had experienced online for different movies on sites like YouTube, Twitter, Facebook etc. Obviously the prime concern or pain area discussed was piracy of movies and music online. To which a major vote unanimously screamed to the ideas used by many producers today to simultaneously launch their movies online too on sites like Youtube etc at an extremely marginal cost. This eventually will not only lead to a major drop in piracy online, but also give users to discuss, share and comment on the movies real-time. We also shared some powerful insights into using the social media digital tools to empower audiences with latest happenings across the world in just a matter of seconds and bringing help and hope together to those who need it at great pace to further empower media.

-          Telecom: Telecom seems to be slowly getting into the digital media space. What was observed was, even though many sites and brands seem to have already adopted powerhouse tools like Facebook, Twitter etc optimally to showcase their engaging tools, interesting offers, surprise contests etc for users, most of these brands do not have a strong back-up team to live upto their promises online especially for after sales services, customer grievances etc. Some of the brands that were mentioned during this discussion were Dell, Vodafone, Tata, Airtel wherein corporate professionals expressed their views on the number of times they have opted for a switch of brands because the Brands did not resolve their grievances on time. What was also observed as a cause for switching loyalty other than having a poor back-up team was that, in certain cases, the Brands were not able to tap the user grievances due to a poor planning of tracking brand mentions or failing to revert back on time. The very important point to note here was, majority of the irate users who switched Brands due to major grievances were those who had been loyal to those specific brands the longest. What we suggested here again was empowering the Brands or Companies with a stronger Brand monitoring tool but with lesser advertising assurances and more on time delivery of services to reaffirm their lost faith across customers. Core being, resolving an Irate customers issues not only assures the brand of a happy customer but a powerful and loyal brand ambassador for life.

-          Infrastructure & Industrial: In both the cases the participants from respective industries expressed what was currently being used by the Companies to connect with internal employees and prospects / customers, wherein the most popular tool seemed to be Blogs. Reason that seemed to echo across was that more than having an option to reach out to the company CEO or Business head as shared by the HR teams of their respective organizations by using direct internal mail service, the idea of having a Blog wherein the Top Exes of the company shared “whats happening now” in terms of company achievements, new additions, changes if any, events etc using blogs was a much better and interactive option for the employees to stay connected. Why? As it was easier to reply back, comment, suggest on corporate blogs than to write a direct email to the seniors in the organization. Here what was found to at times pull down the participation in companies by employees, was lacking interest due to not fully understanding the use of blogging or how to blog etc. So we shared some insights on the power of Blogs and what we could achieve for few of our clients in terms of internal and external reach with a power packed SEO and a strong sense of interactivity using new age widgets and tools with the blog.

-          IT: Forums seemed to be extremely popular for IT pros to post queries and to get quick responses from users online. The only problem noted was it had limited know-how for professionals from other fields and thus poses a limitation to be popular across. The high side was the power of forums echoed with timely and at times even spontaneous solutions to problems irrespective of the company they belonged to and the place they worked from. Also, due to many IT pros already familiar with the benefits, this seemed to be a major need across IT industries who have not already implemented it in their organization. Some key points shared by the professionals were also that, unless made mandatory for their future career growth, very small percentage seemed to be making actual use of the in-house Knowledge resources (KR) available. Another concern noted by companies or seniors in the Management with respect to IT professionals was the huge time spent on online social sites by employees even after blocking net access via company resources either through Mobile phones or by using data cards.  Our views on this is very simple, engaging employees or team, peers to use KR and conduct weekly in-house contests using blog/forums or even facebook (for internal employees Only) and encouraging them to use these tools more by value adding it as incentives rather than a compulsion.

-          Intellectual Property Rights (IPR): The power of IPR was shared with one and all by the participant specialized from this industry. Examples and key points in terms of disadvantages of not having a Trademark or a Patent or Copyrights for your original works was put forth and the need for a ™ © ® etc was felt to only get more intense with so much of content being shared for free online. The core concern would be eventually to have protection for all your content and safeguard your intellectual properties. What was asked to the crowd was, what they wanted to know more to which they responded, that ‘they wanted to know what they could afford not to know about IPR’ for their brand, ideas or designs. Eventually, every professional from each Industry shared their ideas to make IPR branding itself a popular search online and promoting it to not only create awareness but encouraging users to have their brands and concepts protected. The bottom-line being, “whats Yours needs to be Yours.” We shared some key ideas of integrating Social Media Marketing platforms and mobile apps to create larger reach and awareness across corporate by using platforms like Linkedin, the power of SEO through social bookmarking and blogs etc for creating awareness for this Industry.

-          HR: Those in Human Resources (HR) have always been pro-people for obvious reasons. It was clear by the ideas and experiences shared by the concerned participant from HR industry that Online is not only a powerful medium but something that everyone willingly wants to be part of, especially on sites like Facebook and Twitter. The key idea is to find a controlled process to bring people together to share their concerns, growth strategies with their peers, superiors etc so as to be able to put a tab on the oldest concern of organizations which is employee attrition. Here we came up with some key solutions that would not only reduce attritions but also encourage employees referrals for job openings in the company using the digital media tools regularly, optimally and appropriately.

We then shared some interesting concepts, tools, productivity apps and showcased the following:

-       The power of the age old Search Engine Optimization (SEO) empowered with today’s technology tools in the field of PR today and what it could for Brands and industries across when used for more than just a page ranking process. It could help companies win  corporate battles online, reach messages across nations in a controlled and spam-free fashion, help companies generate actual leads used with the right mix of tools online.

-       QR code was discussed and with the increase in use of smart-phones globally, the participants had a fun time scanning a sample QR code generated from our end. Once they got a rush out of it, they shared some innovative ideas of how it could help keep customers engaged for Industries like Retail, Fashion, Restaurants, Education while adding lots of fun and value add for the Brands too.

-    Foursquare & its uses as an end user, for travelers, for those visiting new cities, country for the first time, for Marketing professionals, for Brands etc and we had few participants who checked in at out Office location to try out the apps too. It was fun, interactive and at the same time, everyone was eager to now check-in at foursquare special locations and try out the new app.

-       Using Gmail and its new features like labels, account filters etc and syncing it with your mobile phones for quicker response time with better time management.

-      Safety measures for Kids, teens while using social sites online – A must read for parents

-      Mobile security tools to keep spam, cookies, virus as far away as possible (Join us on Facebook for Regular Updates Click Here)

-      Search Engine Optimization for Your Website and basic guides

-      Best Corporate Purchases of Technology Products (Acer, Apple & Samsung Took the lead)

-      Internet browsers, the best and most popular (Google Chrome, Mozilla Firefox & Opera won the top three spots)

-      Productive Apps for iphones (Join us on Facebook for Regular Updates Click Here)

-      Resourceful Apps for Your Mobile and Desktop (Join us on Facebook for Regular Updates Click Here)

-      Fun, interactive and useful Apps for Your Android

-      Blackberry Apps, whats new and whats a must-have (Join us on Facebook for Regular Updates Click Here)

-   Other topics that were discussed were Gamification, Social Tools like Posterous and integrating it with Your FBML and Facebook Feeds on your website, social media quotient analysis, measuring ROI on Marketing campaigns, In-depth tracking and analysis with new age media tools etc.

Finally, the TechBrandsMeetUP concluded with a discussion on the latest buzz all around, the power of IPV6.

Ironically, during our YourSMQ Social Media Quotient Logo Launch event in March 2010 too, we discussed this as a matter of prime concern. Only, this time, we had a larger crowd already aware of the same.

Thank you all for your support and a special thanks to all the participants for making it so special & interactive! Looking forward to making the Third TechBrandsMeetUP Event a much bigger success on a larger scale with a target of at least 20 Industries participating in it!

Catch few of the Event Pictures with us on Our Facebook Page ~ Click here

Feel free to share your comments on the Highlights shared above, Queries, suggestions if any with us here. You can also directly write to us at ‘socialmedia@techdivine.com‘

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Thank You for your time!

Social Media Team

Techdivine Creative Service (Your very own Social Media Marketing & digital Interactive agency)

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TechBrandsMeetUP Event one – Understand Digital Marketing Globally

Dear Friends,

We had the very first Tech-BrandsMeetUP 2011 from Techdivine Creative Services on 22^nd May, 2011 Sunday in Mumbai, India.

We got some wonderful Industry insights, ideas, discussion, positive approach to a larger brand reach, Industry concerns, Skill concerns, know-how & technology issues at various levels while implementing Digital Online Marketing & Social Media Marketing services for Brands, Products and Services and most importantly queries arising thereto.

The very basic idea of having the very first such meet-up was to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

This was followed by exchange of resourceful information with each other, industry updates,approach to increase the network and business connect with each other and at the same time, stay updated with tools, services that can cater to Your brand or Industry needs using the new age media tools.

Highlights from the Meet-up:

• Professionals from the following Industries were part of the first meet-up:

FMCG, Finance, Banking, IT, Media, Marketing & Advertising

• Major Queries discussed–
  • Where do consumers stand in terms of using these new age media tools, services and products across Industries?
  • How to Integrate Your already existing Google Ad-words campaign with the Social Bookmarking tools to gain boost and leverage for your Lead generation viral marketing campaigns?

Case Study & Industry based Responses

• On Application of these power packed Marketing Tools across Brands & specific Industries as per queries.
• How to Apply these technology-marketing integrated tools for optimum use across specific platforms?
• How does the ROI measure for Marketing Campaigns using these Technology-Marketing integrated tools?
• Most Popular Apps for Digital Marketing today
• Power of QR Codes & Customer engagement

Final Take on the 1^st Tech-BrandsMeetUP:

Irrespective of the industry, the idea for a Brand to reach the consumer is – Engaging the consumers with Your brand & be at those online platforms & offline mediums where Your consumer is comfortable interacting with. The power of Social Media Influence and targeting the right set of audience, reaching the irate customer on time and its approach, are very basic essentials for any business today. Core being, to “Humanize Your Brand!”

Stay Updated here for the 2nd Tech-BrandsMeetUP & the Registration process thereto!

Connect with us:

Techdivine on Twitter

Techdivine on Linkedin

Techdivine on Facebook

Techdivine Creative Services

Our mission:

To enhance customer brand & equity value by using our “ROADMAP” strategy under our “Your SMQ (Social Media Quotient)” process.

With our rich experiences of implementing various online marketing campaigns of Viral marketing, Social media monitoring, Creative writing, integrating Mobile with new age media, Blogging & SEO services across industries of Banking, Finance, IT, Educational, Industrial, Hospitality, FMCG, Art & Creative agencies, Trading & Broking, Retail etc. we have today added great value to both the brand value of our esteemed clients and constantly addressed the needs of the consumer on time.

Mobile Integrated Social Media Marketing & Monitoring campaigns for Your Brand from Us!

(CLICK on Image to ENLARGE)

Geo Location Based Target Marketing

What our unique service of “integrating Social Media campaigns & the new age Mobile marketing” does for you as a Brand:

• It gives you a much larger reach
• Adds tremendous product positioning across countries
• Integrates your service across multiple platforms with control
• Adding the ease & access of Mobile Phones to your marketing campaigns
• Measuring your ROI beyond metrics
• Constantly monitoring & improvising this new age campaign with creative marketing
• Measuring social media quotient based on not just presence but enhanced equity value
• Ensuring target marketing across the right demographics
• Advantage of our experiences across varied industries customized for your campaigns

The most important aspect of this model is its constantly innovating process by being a part of this amazing social conversation prism.

Write to us to know – How this “Mobile-Technology-Integrated-SMM Campaign” can Add Great Value for your Brand. Write to us here:

“socialmedia@techdivine.com”

and our Consultant will get in touch with you at the earliest.

Have a wonderful reach ahead!

Regards

Ananth V

Tweet with me @ananthv9

Meet me at Foursquare @ananthv9

Techdivine Creative Services
Social Media Marketing, Design Services, Geo-Marketing & Creative Writing

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Lots for the Consumer & More for your Brand

Dear Friends, Firstly thank you all very much for all your support and in helping us touch base of over 20,000 members across our varied platforms.

Today our esteemed clients from across sectors of Banking, Finance, Infrastructure, Educational Institutions, Trading, Creative agencies etc. and their support and responses to our various posts and industry search reports, media analysis, social connect statistics, brand presence analysis and user interaction tracking methodologies, online marketing space connect, viral campaigns etc. has led us to enhance our existing portfolio of marketing and creative services further.

That brings us to the launch of another Brand under our Online marketing services venture, the launch of:

(The actual Official Logo will be launched only in the third week of Feb 2010)

Your SMQ Social Media Quotient (Logo launch in 3rd week of Feb 2010)

Your SMQ™ – Social Media Quotient for tracking the social connect, enhancing corporate reach and generating much needed impact from the Online marketing campaigns across varied industries for different products and services.

So, Welcome to the Launch of our new Brand Your SMQ (Social Media Quotient)™

The Logo of Your SMQ will be unveiled in the third week of February 2010 at our Mumbai office.

Your SMQ Social Media Quotient would not only discuss on Social Media analysis, Social Media quotient, Online marketing, viral campaigns, brand analysis but also would give value adds and updates on technology and industry news on marketing, technology and branding while adding a stronger brand reach and recall for our existing clients across industries.

We would like to sincerely thank all our members for their increasing support and we assure excellent innovative services and lots of such value add on Social Media Marketing, Design Services and Creative Writing in the coming years.

For more information on what (Your SMQ – Social Media Quotient)™ would offer, keep watching this space for the dates and the official logo Launch in our Mumbai office.

Regards

Ananth V

Product Consultant

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

Feel free to write to us at: admin@techdivine.com or you can write to me directly to know more of the Brand Launch at ananthv@techdivine.com

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I recently read an article about the lavish, partying and rocking life of mallus and tam brams (Of course I am being sarcastic).

The mail was hilarious. It spoke of the heritage names and remorseful work timings and really sad social life’s that “we” southies, live as routine.

I would like to disagree to it. Probably all the mail needed was a good laugh but when I received the same mail with a comment saying, “It’s so true”. I kept contemplating & pondering over the comment. (Ya, I know I could have just quoted there “I kept thinking instead of pondering” but I had this sudden urge to use big words as most readers of this post at this time would be southies sitting in offices as the Gujus, Panjus and other baniyas would be busy planning the evening for the day & also I needed to show off. Oh come on, Vocabulary is all I got). Anyways, read on…..

I think life’s a lot different than a mere southie’s routine mockery. Its, well…..  hmmmmm… how do I put this, …….it’s complicated.

Yes, even for those tam brams & mallus who have at least till date not ended up with love marriages (southies love marriages, wonderful usually. They are mostly with the same caste, community, the “gotram” needs to be different, carefully chosen, selected, discussed, horoscopes matched & agreeable to both parties, parents, relatives, neighbors whose opinions are equally important as a background check would also have happened of the couples, ahem)

Why even bother calling it a love marriage mate? I think this whole process has taken more time than actual courting. So where’s the romance. Naaah!

Can’t blame the poor chap though. How often does he anyway get to claim having gotten to get someone fall in love with him or at least remotely agree to him. After all, he must also have taken pains and been patient & careful enough to get across his job profile, designation, job security, mutual funds investment, idea of his probable salary, his investment plan, housing loan amount etc & such other details to the fairer sex and then woo her. Wow! How did I forget, qualifications here. Ya. That too. Phew! So that’s about a year till that time. & yes, he is a double MBA / Masters… Again, why?

Also, the south indian girl realizes that this dude, can I call this male human neatly oiled hair category, a dude, please, please… please let me Thanks …. Well so as ammai, appa & other family members would also agree and she is also sure to be with someone who can and has a stable job (remember, Home loans, mutual funds & PF – I am sure she also must have noted down the possible savings he must be making annually after tax deductions). & wow, how did I also forget, the guy has to be 5’8” at least. Why? Just make the criteria 6feet then. What is it, an oomph factor!

I just don’t get it, may be partly because I am not 5’8” but still. Why?

Why the criteria, at least “ “.

Is it like, if the calculatedly fallen in love couple get troubled by a dude, is this tall or taller guy gonna tap the tip of the other guys head before he succumbs down or faints (people who eat only curd rice, dosa & rasam chadham(rice) get bruised more easily, you see)

Anyway, it does not make any sense.

So the planned, arranged but loving couple say, the hell with love at first sight. We have taken into consideration all the factors that may or may not suit both of us. Now we will make this work, the girl says it with confidence. Yes, they are going to revolt and rebel, against … hmmm…. Against cruelty to animals. Lets not get offtrack, what else will they revolt to, how can they upset ammai & appa and family & friends and did I mention neighbours.

Little does she know that the tam bram / mallu dude might have even comp up with a probable percentage of risk involved in this relationship (he might just tell the statistics if pressurized, but I am sure he would have also made a pie chart of this analysis probably in SPSS software).

Anyways, with the money that both make, they can afford many such revolting romantic SRK movies on DVD at their 2/3 BHK homes that is of course only after both of them have finished reading their book / novel for the day (reading is very important for our cult, that shows we are educated and belong to a different class & category of people). Educated & class, I dun’t know, but different category…. Oh, I am so sure about that.

Ya, we southies need to have stacks of books at home from Crosswords & Strand book stall, nothing pirated. It has to be purchased for the original price. Hell, we even have hardback cover books. We don’t read it all, but those books are usually kept closest to the ‘Big glass’ door of the library at home for the world to see. What world, which girl is going to come to a southie dudes home first of all and even if she does, and the sweet dude shows off his massively huge and BIG, collection of books, trust me my friend, she is never coming back. So make sure & mark my words carefully, do not lend your books to her, she is never, ever coming back. Lets continue.

We have overgrown TV sets, but we make sure we put on our social networking sites status, “Don’t watch TV”, What? Why? Is it like a crime? I love watching TV & I grew up fine. Ahem! Let’s not get into the details here. Lets read on…

So now do you realize why these mails tickle our funny bones. ‘coz only the Truth shall finally set you FREE!

Also, did I forget to mention, unless we learn to accept ourselves how can we…. How can we…. How can we face god in the morning during sandhyavandanam…. J   Have fun

Yes, yes. My name runs over 50 letters…….. so I am not writing it. Vaise bhi, mera naam to suna hoga!

Do tell me your views…..