Social Media Marketing

Going Geo with your Check-in using Mobile Apps

We recently conducted a survey with 500 readers across 12 countries (Australia, India, Canada, Japan, New Zealand, Russia, Singapore, Sri Lanka, Spain, USA, UAE, UK) in the age group of 15 – 55 of ‘whether they are using Mobile integrated Geo Apps and the why behind their Yes or No’

The power of Mobile integrated Geo-target location based check-in applications today seems to be extremely beneficial to both marketers and users.

How:

For a Marketer: It’s the single most easily accessible application that can be integrated with their consumers mobile applications. That, with the rise in Smartphones globally, every other user today seems to be having a Blackberry, Android, iPhone etc with them. Its gives the marketer, a wonderful way to put together both benefits of products and get customer feedback in one place.

For a User: The App ensures for the consumer today to stay updated with the best possible deals around their place of travel and helps them to stay connected with their friends whereabouts , tips and suggestions about places that could be of interest to them.

With this said, we were amazed with the results and the responses we received from our Members (Would You like to be part of such surveys, Connect with us here on our Facebook Group, Facebook Page & on Twitter)

Here are the survey results: (Click on Images to Enlarge)

1. How many of You use Geo Apps

2. Why Do You Use Geo Apps on Your Mobile

3. Why Do you not use Geo Apps on Your Mobile

4. Which Mobile Phone do you use

5. Most Used Geo Location App

6. Do You share Your check-ins on Social Sites

7. Which Location visits are you comfortable sharing

8. How often do you Purchase, Shop, Recommend, Share and Or Visit Geo check-in based Brand/Products locations and services based on Your friends share online

9. Where do You get to know about The Apps

Have a wonderful creative day ahead!

Social Media Team

Techdivine Creative Services

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Using Social Media beyond Marketing – Survey 2011

Social Media – Marketing, Monitoring & Measuring

EXCLUSIVE Online Marketing Campaigns Offer for Corporate

Social Media Marketing, Monitoring & Measuring: Turbo Powering Brand You in real-time

Great, so the world is now way past the “Social Media cannot be measured stage” as brands have begun evaluating the ROI for not only their Customer engagement, brand loyalty but have begun crunching sales numbers for their products, services and are gearing up to now go beyond the daily metrics.

Today with the power of social media tools, online marketing campaigns can track everything from pulls, ping-backs, redirects to actual hits, tracking, connect and sale.

The value in return, is well, just like the plan, long term and priceless.

Its all happening and its in real-time.

The Most Crucial Challenge:

The real challenge which marketers across seem to be facing today is keeping the power of the three M’s (Market, Monitor & Measure) connected not just to numbers but the Brand itself.

Why, because we can use the three M’s today but can we empower it to turbo charge our Brand in real-time?

Let’s see how we can do it:

• Customer within: To begin with, understanding that Brands today have a much larger and more responsible role than ever before, that is to connect with the customer within. This would be the first step. Stop trying to think like the customer, “be the customer’

• Its not me, its always You: Wouldn’t you agree if this was the line used rather than the one that movies have made legends out of, relationships would have been stronger with time and loyalty? Now think from a Brands point of view. One needs to accept the fact that unless you are Steve Jobs or Brand Harry Potter, your product might not get a million pre-booking orders a week in advance. Thus the second step is, it’s not just the service or product or brand that sells, for the end user of any other brand its simply ‘you’. Your commitment to them with sincerity in your gesture, tone, message and the constant effort to consistently deliver ‘value’ to the customer is all that matters.

• Gratify NOW: Today the word “like’ and ‘share’ mean so much more and to a marketer these words today are pure magic when it comes from a customer. Why, because when a customer hits a ‘like’ or a ‘share’ button today for your brand, product or service,he is your very own brand ambassador online.
  • He has done three things for you with a single click:

• Given you real time feedback
• Added a power value in the form of referral
• Turbo charged your Brand for FREE

Now when we think of it in the above terms, we realize the need to ‘Gratify’ that customer ‘Now’.  Always track and thank them, give freebies or badges, discounts for sharing etc that will actually add ‘value’ to them. It’s always easier to gift a prospect than share benefits with an existing customer isn’t it? So make sure, when they have powered you, you too empower them.

• Invitational yet paid Lunch: So you have a fan page on facebook and every post of yours is about the new offer that you have come up with. Well, lets see, now ‘How would you feel if someone invited you at their place for lunch and then tried to sell you something at the dining table during your lunch or worse, made you pay for that lunch?‘ That’s right, so when you have a fan page and members, surround them with conversations about what they would love to do. Feed them with useful interesting information, resources and links. These pages are wonderful source to understand your customers so much better. Ask them, take their opinions, know what they like, engage them in conversations. Imagine scores of ‘fans’ suggesting ideas in real-time that could help you in helping them. That’s multi-dimensional targeted marketing power from a single page for you.

• Ease to connect: Very important. Just because there is a site with lots of people online on it or may be a mobile application that is the most downloaded, don’t force it upon your customers too. Give them various options to connect. Have an easy way or platform for each of your customer to get discounted offers, deals, resources, freebies from anyplace that is of ease to them. So every offer of yours need not be marketed using only a blog or a fan page. It could be shared and integrated with website referrals, viral campaigns, mobile integrated offers with check-ins, twitter power and social bookmarking etc. Let them have the ease to connect with you using tools that they are comfortable with.

• Its always fun when its well, ‘Fun’: Same old movies, dinner, clothes and routine work. So dull! Isnt it? So why give only an opportunity to comment, share or like to your customer. Give them something they can interact with. Engage them with tools that will make them use their creativity, or may be share their photography skills, make them fan of the week for engaging others, let them try out their new smartphone for scanning a QR code may be and sharing the awesome interactivity with his or her friends. Let them find out a fact about something interesting and unique, useful and fun while they engage with your brand. Keep it rolling.

There are so many more things that can be a part of customer engagement, moderation, monitoring and connecting with your user that can help you grow in every which way possible. Like the post reads, Turbo charges BRAND You!

I have listed just a few from it.

Do share your views, comments and your experience using various techniques to keep your customer engaged with your brand.

Looking forward to Your comments.

Have a wonderful day ahead!

Regards

Ananth V

Techdivine Creative Services

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From PR to QR – Reach, leads & branding!

PR has been the age old way to bring people together and connect them for a cause or to educate and or to inform. PR integrated with Marketing has always been a power packed solution across industries, especially since we integrate it today with new age media solutions too.

Quick Response codes are more popularly known as QR codes. They are 2 dimensional images with bundles of codes written in it that can be read by the smartphones of today using Mobile bar-code scanner apps.

What we have done for our clients using these apps / QR code Images is, marketed across to generate, in simple terms “Reach, Leads & Branding” The three most powerful words in the book of Corporate Marketing today.

What do QR Codes do?

They do exactly what’s needed the most in todays scenario.

Instant gratification or Spot satisfaction to the users.

Firstly, the apps itself  are one of the most downloaded apps for connect and business in the world of Android, Blackberry, iPhone, Ovi etc amongst various age groups and secondly it lets people come together, interact, engage into brand conversations and in real terms and real-time talk to your brand.

What it does for a Brand:

• The best part being it helps You bring together two worlds.
• The end result, is the power to bring together the offline and online consumers under one single banner.
• Gives an easy way to reach out to the users, engage them with each other and with Your brand.
• Make connecting and communicating with your brand a fun experience.
• Easy to use, generate and extremely Powerful for a marketer when implemented using the right set of consumer connect social tools for Brand & Product Marketing.
• Adds SEO value to Your campaigns
• Track, monitor and evaluate measuring the ROI on your social media campaigns.

What it does for a User:

Imagine, from a users perspective, no more typing those long urls, no more having to search or wait and ask “Your FAQ’s”, staying connected with your brand even while on the go and most importantly  spending the least amount of time searching for Special Offers from Your most sought after brands and or products as its right there on your own mobile phone.

Try it out: Download Your FREE Barcode Scanner Apps - Few links below OR You can also scan through Your Mobile Apps market to get an app that suits your style: Links below for Mobile Users of Blackberry, Android, iPhone & More……

• For Android Users – Free Barcode Scanner App
• For Blackberry Users
• For iPhone Users
• For Ovi users

We had launched this as a bundled product service across brands in December 2010 for few of our clients, who were positively amazed with the results.

We gave them a completely customized, planned Online Marketing Integrated with Mobile Marketing & QR codes as part of their Social Media Marketing campaign. It helped them with their Landing pages, check-ins, Special Offers, Promotions, reducing ‘how-to’ queries as the answers were much more easily accessible to the end users.

So it helped them not only reduce the business age but also increase the overall business productivity.

Due to the power of QR codes to hold thousands of alphanumeric characters of information, their use to connect and engage in the future would be massively popular.

The idea of a QR code for a business it not just to create them but to create that perfect “call for action” using the right set of social connect and reach on a global platform.

Want to know how to optimize the power of QR codes to Your Brand, Product or Service, feel free to drop us a line here socialmedia@techdivine.com Or even better scan our QR code below to reach us via a Quick form contact and get some wonderful Offers as part of our 4th Year Anniversary special.

Connect with Us:

• Join Us on facebook & Stay Updated on the latest in New age media Marketing Brand tools
• Tweet With Us to be connected with the best in web, seo and mobile technology integrated media
• Subscribe to Our Updates for FREE

Regards,

Ananth V

Tweet with me @ananthv9 on Twitter

Techdivine Creative Services

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• Gloria & Honeycomb, 2011 eagerly awaits you
• Top Online Marketing Updates of 2010 (Technology, Brand Monitoring & Marketing)
  

Top Online (Technology & Marketing ) Updates for 2010:

Techdivine Creative Services

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)

Power Tools of Social Media

Social Media Marketing

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services have seen a fabulous response owing to the measurable rate of returns, process of marketing brand & monitoring them at the same time with great control and making the most needed aspect of online media space possible ie.

Connecting with the user & engaging them to interact with the brand.

Social Media Marketing made possible the entry of Social Media Quotient as a power packed marketing research and management tool for Brands & Organizations today for the Company Board & Management to take this tool more seriously than ever. The power of blogs using applications like WordPress has been wonderful for brands using the platform with the right set of technique and skills too.

Why:

Simple reasons: Its more measurable than your regular emailer campaigns, web banner ads, online reviews & a routine ad words campaign as it brings together all those metrics to measure consumer interaction, customer feedback & insights and gives you the ability to constantly improvise at a very affordable online marketing campaign cost.

Most importantly, customized social media marketing campaigns today make it possible to deliver realistic goals to clients for their brand, products and services and at the same time blend in traditional media with new age media tools across various platforms.

Massive developments in 2010:

Mobile Integrated Social Media Marketing

Social Media Marketing & Monitoring tools gifted the power to combine traditional media with new power tools for online marketing research and management and at the same time gave the power to combine mobile integrated social media marketing campaigns to further leverage the power of todays growing mobile internet users across platforms.

Android Powering Technology today Socially

Also the impact of Android based applications into the mobile space made it a fun experience for users to leverage the connect and for the Organizations, more reasons to make their presence online much more powerful and essential.

Power of Blogs with wonderful plugins from WordPress related application websites made using Blogs more than just a place to voice out opinions but also to get wonderful and sincere customer feedback and loyal readers for life for brands leveraging the power of rich content with them through this medium.

With more and more applications from mobile related tools like from the iPhone, Blackberry, Amazons Kindle, iPad & Android going SOCIAL the availability of these online marketing tools is only going to see massive boost in the year 2011.

How to Leverage:

Humanize Your Brand

Connect with Your consumers by Humanizing your brand. Social Media Marketing is a well planned process that can be customized across industries to also adapt to cross cultural environments across countries if well planned, designed, implemented and measured. So its very important to use the right set of tools to not only increase market penetration but also to monitor and safeguard your brand online constantly and improvise for best results.

Brand Monitoring

Brand You Monitoring

This has been one of the most important part of a Social Media Marketing campaign this year as the more one talks about your brand, care needs to be taken with the quality of conversations too. Its always better to have a 1,000 loyal quality followers than a million discussing or posting content that is harmful for your brand in the long run if left uncontrolled as part of the online conversations.

So make sure you have powerful ways to leverage your Online CRM to converse with your brand and customer connect across multiple platforms with great quality and damage control.

Creative Design styles

The year 2010 saw a very unique side of design styles appreciated by consumers. The stress from Brands and customers online this year was much less on “just design” and much higher on usability and ease of sharing content using that design style. For eg. HTML emerged victorious compared to any other web design application and platforms for the ease to leverage powerful SEO campaigns and flexibility to connect much larger suite of applications as part of the web design and style process. The year 2011 would be thus much largely about:

Layout style: Simple and user friendly

Design style: In tune with Users needs to share content easily

Design technique: Users seem to be much less demanding in terms of core design as before and seem to be stressing originality in layouts with simplicity to converse in todays online marketing conversation prism. So the design technique has to be definitely the one in 2011 that can let each user be a real-time Brand Ambassador for any product, services or Organization and at the same time be rewarded in a way or the other. (For some FREE Tutorials & Step by Step Guide for creating Creatives using Adobe Photoshop – Connect here)

• Free Marketing Tools from GOOGLE that every developer, designer should be aware of today: Here is a link to the set of power packed marketing tools from Google that’s free and is a must for integration across as part of your Social Media Marketing & Brand Monitoring campaigns.

google

IMPORTANT Guides & Tips for a Powerful Connect across Industries Online Using the Power of Social Media:

Simple Ideas, Guides to do more with Your Brand today:

FOR:

• Retail Industry:

Fashion, style statement, pictures, latest trends & designs, users votes on new arrivals, customer feedback and Brand mentions about your line of design accessories: If all of these make sense to you as a Retail brand then what you need are simple engaging conversations customized & controlled as part of creative marketing ideas for your online customer today.

• Banking Industry:

More than a conversation online, more than a social media influence, what you need is a control of your brand mentions negative influences about your services, industry and products from your customers grieving & irate online. They can make or break your brand as we are talking about Your products and services that are directly dealing with your customers hard earned money. So make sure you have a strong Social Media connect online and at the same time have conversations that can “generate”  comments and interactions from your customers especially in case of new product launches for Small and medium scale business, Youth and the high investing clients. You need your Social Media campaigns to reach beyond your average conversations and metrics to be completely planned and customized to meet your needs across various demographics and it needs to be well executed too.

• Hospitality Industry:

That’s a rush, literally. The fast paced hospitality industry has customers across every possible age group and its never too late to get someone love your cuisine irrespective of your culture, history and style of food. All people need are flavors with a great dining experience that takes them away from their homes for that hour or so. The experience needs to be “connecting” while the food, something that would make your customer feel, I am getting value for every single dime that I have spent here. For this, not only do you need continuous feedback from your customers, but you need them to mention about your product online across platforms of twitter, review sites, food dining experience, location based target marketing spaces where people searching for good food can be connected with and their attention drawn towards your food experience. They need to be aware of and constantly rewarded for their brand mention and sharing experiences when they talk well about your products online and at the same time catered to and not tried to be pushed into talking well about your brands. Its food, they need to feel the flavors and the love while dining at your restaurant. That’s exactly what an online Social Media Marketing experience should help you gather for them.

Some simple & yet powerful sites where we have leveraged wonderful responses for Our Clients Products & Services & Brands:

Facebook (Make sure you Use FBML, Facebook Applications, HTML too with your creative marketing techniques – For Queries email us: teamsmm@techdivine.com )

Facebook

Linkedin: Purely for a Corporate Connect and reaching across Industries to leverage more than just a simple product / brand connection

Linkedin

Twitter: Brand Reach, Brand Monitoring, Product Market Penetration and More. This is undoubtedly one of the most essential powerhouses of Online Conversation prism today. Interested in a Customized Twitter Tool Updates & Techniques for Your Brand to have a larger reach – email us at: teamsmm@techdivine.com

twitter

Foursquare: The most impactful location based target marketing application which can do wonders for Your Brand, Product And services if used optimally. For a customized Location based target marketing campaign write to us at: teamsmm@techdivine.com

foursquare

For a Completely Integrated & Customized Social Media Marketing & Brand Monitoring Campaign with Creatives & a powerful blogging platform for your Products & services – Write to us at: socialmedia@techdivine.com

If you would like to hear more from us about connecting with customers across Industries for various other industries for whom we have tried, tested and succeeded in generating positive SMM impact and the desired goals as put forth from our clients , feel free to tweet with us at: Techdivine on Twitter & OR Connect with Us On Our Facebook Group: TD studios: Social Media Marketing Services Group & or write to us at: socialmedia@techdivine.com

We are connecting and have catered for the following industries so far:

FMCG, Banking, Industrial, Infrastructure, Hospitality, Trading & Broking, MLM, Educational, IT, Retail, Advertising Agencies, Art Galleries & NGO’s.

Hope you have a wonderful 2011 filled with millions of quality connect and growth with the power of Marketing using new age and traditional media to leverage and connect with each and every user of yours, both ONLINE and OFFLINE.

Happy connecting. Have a wonderful year ahead.

Thanks & Regards

Ananthanarayanan V

Founder & CEO

Techdivine Creative Services

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Integrating Technology with marketing

Latest Customized Social Media Marketing OFFERS For Corporates

Grand Theft Auto – Chinatown Wars

An ultimate feast for gamers from Rockstar games.

Ratings: 9.7/10

Rockstar Games GTA Chinatown wars

The Beginning:

Huang Lee, the spoiled son of a recently murdered Triad boss, arrives by plane in Liberty City with Yu Jian, a sword that Huang’s father won in a poker game and has decided to use as an heirloom, to deliver it to the new patriarch of the family, Huang’s uncle Wu “Kenny” Lee

Few Really Superb Features and plus points:

Few of the super cool features are:

• That the game uses a fully rotatable aerial camera angled down at the action.
• It is still possible to flip cars or set them on fire. The player is unable to pilot any of the helicopters in the game, but he can still see the ones flying above him
• The game has a lengthy story, loads of optional activities, and fun multiplayer modes.
• A wannabe reporter giving in the news feeds to us
• Superb Sound Track
• Also, unlike Grand Theft Auto IV, the player can disable as many cop cars as possible to escape the police instead of leaving from a wanted zone. The catch being, the more stars a player has, the more cops they have to take out for each level.
• Chinatown Wars is the first game in the series to let you replay any mission that you’ve beaten previously in an attempt to achieve a higher score or a faster time
• Also, you can connect to the Rockstar Social Club, upload your in-game stats to the site’s leader-boards & unlock few of the action-packed bonus missions to play, of course that’s after you’ve beaten the main story.
• Superb additional feature in the missions, is the “trip skip” option that, if you choose to retry an eligible mission immediately after failing it, lets you bypass the road trip at the start of the mission and get right back into the action that killed you on your last attempt.
• In addition to local multiplayer support, Chinatown Wars offers Wi-Fi functionality

It’s undoubtedly one of the best GTA games yet.

Available for:

Phone and iPod Touch version (Fall 2009)

PSP version

Nintendo DS version

Visit Gamesite: GTA ChinaTown Wars

Authored by:

GamerMax

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maxistlm@techdivine.com; maxistlm@gmail.com