Social Media Marketing

Social Media Quotient – MarketingSMQ Week updates Measuring Online Marketing

As part of the #marketingsmq week, lot was shared from the Marketing & Social Media Team  at Techdivine Creative Services on our Facebook Page (Our Facebook Group updates to follow soon)

Here is a list of Guidelines, Ideas, Techniques, Tools & More for You to assist you in making sure your creative online Marketing practices & methods using new age media is positively adding value for Your brand & at the same time ensuring that with so much of clutter, conversations online, there is control over your brand and its products mentions too.

Marketing SMQ

Simple & resourceful Ideas, tools, resources, links, guidelines to make Marketing online a more controlled powerhouse tool for Your Brand & Products using SEO, Social Media, Brand Monitoring across platforms:

• Power your Blog with WordPress & or Blogger for a better integration of Online tools for making it easier for readers to connect with You!
• Twitter power is generated by 10% of total Twitter Users
• Facebook’s most powerful responses are noted when Links are integrated with Pictures
• Linkedin is a powerhouse for Corporate Connect when used with minimal Online tools integrated to your profile
• Search engine rankings & SEO takes into account not only Originality of Web Urls but also quality of content in terms of Text, Images their “alt text” tags.
• Using appropriate tags and categories for Your Blog Posts is the best way to give readers an easy access to their choice of topics for reading.
• foursquare is a massive location based connect tool used not only by marketers but also by Brands to stay connected through location tagging in real terms.
• SEO is more than just the right urls but is also about creating the right content in relation to the head & url names
• Online marketing is not about pushing your products to users, but informing them, educating them & adding valuable information to their daily routine
• Marketing online is very different from Brand Positioning which involves massive understanding of how a consumer behaves Online. Customer Insights is the core.
• Social Media Marketing is Measurable by all means. For Queries feel free to write to us: socialmedia@techdivine.com
• Reach out to the consumers problems online on-time. An irate customer is the best brand ambassador if connected & attended to on-time.
• Customer Views, polls, opinions and responses are powerful ways of growing your Social Media Quotient Online.
• Use Multiple online platforms to connect with users. Dont restrict to just one or two and at the same time dont overdo.
• Respect your fans / members and followers opinions online and converse with them real time.
• Make sure your Online SEO, Your Social Media Manager, Brand Consultant and Sales people have different profiles and that not all of them are participating in your SMM efforts. Brand consultation, Product Marketing & Sales are extremely different needs of an organization. Remember, place your professional online to manage your Social Media Profile who loves people and brands and not numbers. They need to be customized & industry based, well planned & tested.
• Online marketing should aim at integrating both Online & offline media for Your Brands. This will add value in terms of brand-connect, customer trust & loyalty, Higher Retention, Quicker feedback, better response time, cost reductions, & definitely better revenues.

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Use Our Experience of implementing Creative Online Marketing Campaigns across Industries & Countries Successfully!

Feel free to Visit Us ~ Click Here for Customized Social Media & Technology-Mobile Integrated Campaign Ideas

Connect with Us:

• Techdivine on Twitter
• Techdivine on Facebook Page
• Techdivine on Facebook Group

You can also write to us at: socialmedia@techdivine.com

Stay Connected!

Social Media Team

Techdivine Creative Services

Techdivine Creative Services celebrates its 250 Plus Posts – Thank You All

Dear Readers,

We at Techdivine Creative Services would like to Thank All Our Dear Authors & Readers for making this Blog a Corporate Success and a powerful medium for Brands, Products & Services to reach across globally.

We are today 15 Authors Strong with over 250 Blog Posts and with over 10,000 Readers across 14 Countries.

Thank You for Your Wonderful Support. Keep visiting & stay Connected.

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250 Blog Post Special Techdivine Creative Services

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For queries feel free to write to us at: socialmedia@techdivine.com

Have a wonderful day ahead!

Regards

Your SMQ – Social Media Team

Techdivine Creative Services

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Dear readers, thanks for the ever wonderful responses for our social media marketing (SMM) blog posts and a special thanks to all our premium members for their valuable trust in us.

The three most common queries that were posted across from readers about SMM campaigns:

• Is this social media marketing really going to work?
• What can be the duration or least time-line that I can plan for my smm campaign?
• Some agencies promise to measure metrics and some only brand, how does this work out and how do we find out if they can really do this for us or no? we are a mid-sized company.

In the fast paced world of today, technology has so far beaten everything but time. The need for measuring your Brand’s Social Media Quotient has become an obvious part of any campaign. What is required is for it to be quick paced as money is being invested into this power packed marketing tool in billions, whose transformation power across industries and brands can be measured in more than one way.
What you need to keep in mind while planning a Social Media Marketing campaign?

- One needs to first understand that social media monitoring tools and social media marketing campaigns for measuring a brand’s social media quotient, is without a doubt one of the most influential marketing tools of all time. At the same time, one needs to understand that any skill, technology or talent needs to be nourished so as to be able to find the most appropriate channel and or medium in which it can be applied for optimum results. So give it time. Do not rush into it.

- Secondly, hurrying the process of measuring a social media marketing campaign or the strategy suggested itself shows both your clients and the team involved in the process that you value nil or very little for the power of this tool. This is never good for both, your clients and the team which is part of this campaign process. If they don’t have the faith or trust for this, neither will your clients.

- Furthermore, planning purely numbers for any social media marketing campaign is one of the gravest mistakes of all time. Understand the term ‘social’. The first thing that needs to be done is connect with your audience and then place yourself amidst the crowd. Don’t try to sell, rather humanize your brand.

Make sure the team or the external agency to whom you have handed the magical task for a much assured most powerful brand building and target reaching experience, have been doing this for a long time and that too across industries. Make sure you get your goals and preferences are traceable and monitored from their end with constantly presenting results of their performances for your brand. Ask them to give references of known brands or companies for whom they have or are performing such activities, speak to their clients if possible, ask the agency to submit their sample tracking formats and make sure you tell them what you would like to track for your business.

Know Your Needs – For Understanding CUSTOMIZED Marketing Campaign needs for YOUR BRAND – CONNECT with Us HERE -  Your SMQ – Social Media Quotient

Remember, if its only metrics that they are tracking, then they do not understand this business and if its only brand they are monitoring, they have no clue whatsoever. In either case, get out while you can. It is not necessary to invest in millions, start small but for a longer time duration and keep monitoring and tracking with your social media tools, market research and in-depth analysis across platforms.

Plan, monitor, implement and measure your success across channels and platforms regularly for a successful social media marketing campaign.

Finally, remember, it’s a marketing campaign not a sales conversion platform. Use it wisely for the efforts to fall into place and happen and not forced upon.  Connect and humanize your brand.

The success of any social media marketing campaign using social media monitoring tools across any online platform, needs a balance of both, brand and raw metrics. So go ahead and grab the power of this tool.

You can connect, sell and your brand can grow in this powerful space of social connect, so go ahead and reach out the right way!

Share your views, comments or queries with us here or feel free to write to us at: socialmedia@techdivine.com

Grow & Stay connected.

Admin

Techdivine Creative Services

Related Posts:

Twitter Power: Conversation Prism

Social Media Marketing: CRM & SNS: Leveraging customer value ~ Premium Post

Your bottleneck for your Social Media Marketing  Campaign

Premium Members – Social Media Quotient for SMM – Post Premium

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Customized & Planned Social Media Monitoring Campaigns For YOUR BRAND:

Social Media Quotient – Know Your Needs – For Understanding CUSTOMIZED Marketing Campaign needs for YOUR BRAND – CONNECT with Us HERE -  Your SMQ – Social Media Quotient

@techdivine

What is Twitter?
It is a Micro Blogging tool or to be more precise a super power packed micro blogging marketing tool used by millions of people growing at an unbelievable rate for social, professional and interest based activities.
It has a character limit of 140 characters to send messages termed as ‘tweet’ to those who are following that group / user profile.

Tweet with us @techdivine

What exactly does Twitter do for:

1. Professionals:
Professionals can search across twitter in the Twitter website’s ‘find people’ section where one can search for groups, hobbies, topics, names, profiles, organizations etc and join in the conversation prism. It helps tweeters to find jobs, learn more about a particular subject, debate, understand, research, stay in tune with latest updates in their field of interest, find jobs, post openings, enhance skills, share industry updates etc

2. Individuals:
Individuals can be a part of this amazing learning opportunity. They can join in the conversations about their interesting subject topics, converse and learn faster than before. Following varied profiles of similar interest groups gives one the flexibility to learn from multiple domains, platforms across the internet in a matter of seconds without having to search through the internet for the same.

3. Free Birds:
Free birds are those who are not associated professionally or otherwise with a particular topic but just want to stay updated across industries, friends, colleagues etc.

What is the process of Tweeting?
Tweeting refers to sending (currently) 140 characters or less including spaces in text format using twitter website. These are referred to as tweets and can be just plain text, contain urls, redirects to sites, etc and as of date no images or videos.

Can one find a way to share videos or pictures through twitter too?
Yes, soon enough twitter itself seems to be planning to share videos and pictures through its tweet. Other than that one can access varied sites and tools to do the same online.

How is it that sometimes one finds scores of users following a particular profile where you find unwanted chatter and nothing practical or logical?
That is the best part of any social networking platform. The concept of ‘content filtering’ rests with the audience and not the owner of those profiles. If the reader finds the topic / company / person interesting, one would want to follow and keep track to stay updated for the same.

What are Hashtags & Geotags?
Hashtags denote # with the name of a particular topic. For eg. ‘#Yoursmq’ denotes conversations under that particular topic. This is a good method to generate group discussions and following on that particular topic especially if the user creating the hashtag topic name has many different products / services to be offered or discussed. It creates an easy method to generate group discussions.
Geotags are location based tagging for others to know where the users are from. It is a more professional way to enable geo-tags and tweet. It also adds authenticity to the profile of the user.

What is re-tweet:
The re-tweeters are your online brand ambassadors. This is an amazingly powerful marketing benefit reaped by professionals and organizations. Once you tweet a message across to your followers, if a user reading it likes the message or it appeals well to them, he / she might re-tweet as in send the same message across to his / her followers and so on. Thus, your conversation reaches millions of users in just fraction of seconds.

Other benefits of using twitter tools:

On your mobile phone: Use & tweet while on the go. Go to twitter mobile settings and check for your carrier of mobile’s listing. Follow the simple steps mentioned and tweet while on the go. Also, if you want to follow someone’s tweets wherever you are, you can also ‘turn on’ the mobile updates option from that user so that you get sms every time the user tweets.

Some useful twitter related websites:

Hootsuite:

The owl keeps track of your conversations on Twitter and few other profiles like Facebook, Facebook Fan page, Linkedin etc  It is a powerful, free and easy to use tool to monitor conversations online and schedule your tweets over a period of time
http://www.hootsuite.com

Twitter Search:
http://www.search.twitter.com
This website lets you monitor your and competitors brand mentions across the globe. Type in the name in the search box and find out the conversation mentions across sites.

Tweetdeck:
For those managing multiple twitter accounts: A powerful desktop application tool to get a hold of and give you complete control over your multiple twitter profiles.
http://www.tweetdeck.com

Creating Background Profiles for Twitter:
http://www.mytweetspace.com
http://freetwitterdesigner.com

Want to Know WHY to create & What are the aspects one needs to keep in mind for designing your own completely Personalized Twitter Backgrounds using sites / tools: Stay updated with us: New Post on ‘WHY to create your own BG for Twitter’ coming soon:  Click Here  & Subscribe for Free to our RSS Feeds

For any queries, feel free to write to us: socialmedia@techdivine.com and do share your experiences with us.

Happy Tweeting!

Stay Connected.

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Blogging Made easy – Part 1:

About Blogging / Websites / Top websites / Buying Websites:

Thanks for the numerous responses to our earlier post “Blogging Platforms”.

Hope all of you received my replies to your queries.

For any further queries, you are free to contact us at: socialmedia@techdivine.com

Now to answer your other queries I am putting across few resources & links which I am sure will help you get a deeper insight into the same:

1. “What can I write on a blog”

One can write anything depending on his / her focus & expectation from the blog. Depending on whether you want to offer your writing to a niche market or your blog as a journal / story / personal sightings & stories or reviews for some practical tips / advice on products / services etc based on your experience, your blog needs to slowly evolve for that target audience.

You can also write biographies of people, few personal success stories with examples etc

If you are creatively inclined as in terms of traditional or graphic / photography / digital art, you might make a gallery & showcase your works too to the world across.

Writing an imaginative story, discussing case studies can also be a great way to work on a blog.

Other than these, one has the option for writing their travel adventures, their passion for music, art, cars, books, education, career, parenting and so much more.

2. “How much is a blog useful for a business”

Life is not always about selling. It’s most important aspect is to connect with people at varied levels. At the end of the day, one needs to sell too to survive. Here again, a blog is a great medium. So the answer is Very much yes.

It keeps the customers  / readers updated and their responses over a period of time generates brand loyal customers.

3. “Functions, widgets & Plugins”, what are they used for in a blog / website?

They are tools.

Some refer to them merely as decorations, while I would prefer the term organized & systematic tools for planning and getting your message across to readers / customers / target audience easily.

Eg.1. These tools, lets say a widget that allows one to scan through only a particular category topic which is of interest to him / her, would be definitely popularly used and useful as one does not then need to scan across pages which might run into scores of posts otherwise. Thus, here a “Category” widget (tool) would be great.

Eg. 2. Plugins: Ratings plugins are very common and popular allowing new users to know by a single look whether the post has got positively notable ratings / review. Though it might not always be correct, but a rating allows the user (reader) to take control.

It also shows the reader of the trust & confidence a writer has, so as to share this power of reviewing his/her write up with the world across to judge it.

http://www.simplescripts.com

Widget

Plugin - Ratings

4. What are Statistics / awstats / Hit counters

Some more examples of the same:

• Google Analytics
• Sitemeter
• Awstats
• My Blog Log

http://www.google.com/analytics

http://awstats.sourceforge.net

They tell the reader of the number of Hits / readership views on the page  / website. They can be many a times triggered or hyped but with sites such as WordPress etc, the advantage remains for the reader to know the actual readership hits as such sites do not count the admin / main authors Machine IP hits. So what you see is what really is.

Great examples are “awstats” & Google analytics. It not only gives the viewers & visitors a brief peek into the site hits, but gives the creator of the blog / site many important details to plan ahead for.

For eg. “awstats plugin / tool lets the designer of the site know not only the page hits, but also, the number of people from which country / which page has main hits / keywords / search terms used to land here/ external links / time spent of page / site / most viewed content on site and many such other important info including user id, Unique users on the site etc.

“Share” Buttons at the end of the Blog:

They let you share an interesting post with others using social networkign sites like Orkut, facebook, MySpace, email, Diggit, Stumbleupon etc

awstats

www.orkut.com

www.facebook.com

www.digg.com

www.stumble.com

http://in.myspace.com

http://blogger.com

www.linkedin.com

5. Can you name few good Blog Editors

Qumana / Illuminex / BlogJet / w.bloggar / Ecto are few which are popular.

Few links:

www.qumana.com

http://Illuminex.com

www.scribefire.com

6. What are RSS / Twitter feeds / Blog feeds / Tags: When a Blog / website says, Click here to subscribe: How does it work and what does it tell the reader. Who is it useful for, reader or blogger? What are tags in a blog / photograph? How is it useful and for whom?

New readers / even regulars many a times may not be always there to check or visit your blog.

If a reader likes a blog and you as an author / writer / publisher / content developer want your prospective and regular readers to stay in touch with your site, be updated on new blog posts, new content etc, you can add FEEDS to the site. Best Eg RSS feed / Twitter Feeds.

What it does is, it takes at times few snippets from the new blog post / or the whole post / sometimes only the headline / title of the blog as modified by the user / writer of the blog and keeps the user updated on his machine if a new blog post arrives from that site.

Thus Blog feeds are great, both for the reader and the creator as the feeds contain recently updated content from a website without having to bookmark and keep visiting to check for updates or inform of updates.

RSS (most commonly translated as “Really Simple Syndication” but sometimes “Rich Site Summary”) is a family of web feed formats used to publish frequently updated works

Twitter Feeds:

Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.

Tags:

Tags are basically labels to objects. They help to describe a post / photograph / place / person / item/ object / a specific purpose and allows it to be found again by browsing or searching on clicking it. Tags are chosen informally and personally by the item’s creator or by its viewer, depending on the system. Eg. Tags on a blog post tell the users different aspects that have been part of this post (blog / write up / photograph etc)

www.twitter.com

FEEDS for website or blog

7. How does one post comment. I always find it difficult to comment, It says REGISTER first. What & how is it done?

Comments can be posted in blogs  / sites many times without having to register.

But professional blogs usually require its users to register & comment as it also helps them keep away unwanted spams and moderate comments to control the quality of comments & language used.

One can find REGISTRATION link at the website or blog Top / Bottom Side. Saying, click to register.

Many blogs today also have Register buttons as a Widget under the META section, giving the blog a more professional look.

User Registration: For Readers to comment

8. What is a domain name & Why do I need to own it. Can I get it free?

Like the old saying goes, if you want something free, buy the giant size first.

Majorly, you can get a domain name free ONLY if you buy website first. There are always exceptions. Still, having your own Domain name URL (web address – Uniform resource locator) can give a sense of professionalism to a site / blog with of course loads of control over it in terms of add-ons,  features plugins etc.

9. What is a hosting service?

A company that is letting / subletting / selling Plots of land (so to speak webspace) on the internet is a Hosting service. Eg. http://bluehost.com

Thus in order for people to find your web site on the Internet, the site has to be on a computer called a web server. The web server runs programs to serve web pages, send and receive email, look up domain names and so on. It has to connect to the Internet, preferably through a fast connection.

10. Is there a free website to create available.

Yes.

Yahoo / Tripod

www.tripod.lycos.com

http://in.geocities.yahoo.com/index.php

11. If yes, why do I need to pay for one?

If you don’t own it, it ain’t yours to control buddy.

Free websites often run their own advertisements on your created content etc. If you want to try website creation & design just to start with, you can try with free websites with Yahoo / Tripod etc. Once you are sure you can build and run the same, go ahead get one and get creative.

12. Cost of a website & a domain name.

Tricky question.

Site costs range depending on what you are looking in for. Business site/ personal site / premium packages / Deluxe and so on. It can range anywhere form say $5 to more than $1000 including web site design / maintenance etc.

Domain names usually cost around $10 with the packages of buying the websites and many offer it free once the whole webspace is purchased.

You can refer Bluehost for more such services & cost: http://bluehost.com

http://bluehost.com

13. Do I need to be a computer programmer to build a website?

No, not necessarily to start with. One can use a content management system (CMS). It is a computer software that handles the presentation of your web site’s content to your users.

Few Good CMS: Joomla, Drupal, Mambo

http://drupal.org

http://mambo-foundation.org

14. Where can I learn more about designing websites, Creating blogs etc.

CONTACT US.

We have, whole range of services with us. We can help you build one from scratch or give you access to get the ultimate pool of knowledge for the same for a training material / workshop fee.

Email: socialmedia@techdivine.com

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Keep visiting

Admin

Techdivine Creative Services

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