Social Media Marketing

Social Media Quotient:Tapping the Social Media Marketing potential:

SocialMediaCampaign

Marketers today are beginning to understand the influence of this power packed market research and analytic’s tool to reach to a larger target audience across social networking platforms by optimally utilizing precise social media monitoring tools as per industry and organizational needs.

The power of analysis is not restricted to using a particular website or a single online tool to serve the growing ‘industry reach’ needs. Social media monitoring to acquire the right social media quotient allows you to research deeper into consumer insight, needs and preferences as over 500 million users go online across platforms globally expressing themselves more freely than before.

It gives immediate feedback, taps powerful response rates, gives ample time to get in touch, reach and respond back to save the customers going irate and many a times transforming a negative feedback to a powerful brand ambassador.

With larger number of users now clearly expressing their needs to share their experiences about a product / brand or service today, it’s becoming more and more important for the BRANDS to monitor them not as an individual campaign but as part of the social media process. Measuring the ROI for a social media marketing campaign is today combined with the goal of customization while touching base with complete consumer preferences and needs for a service or a product.

Simple words of ‘share’, ‘like’ ‘bookmark’ have today become a way of life for Brands & for branding a service.

With the number of social book-marking users, bloggers and social networking sites users growing tremendously everyday, its only wise for brands to get into the process of exclusively reaching the target users with a powerful, well planned and implemented social media marketing campaign.

What did your Brand tell your customer today?  Keep sharing your views/ comments and queries with us here.

Stay Connected.

Regards

Ananth V

Techdivine Creative Services

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Dear readers, thanks for the ever wonderful responses for our social media marketing (SMM) blog posts and a special thanks to all our premium members for their valuable trust in us.

The three most common queries that were posted across from readers about SMM campaigns:

• Is this social media marketing really going to work?
• What can be the duration or least time-line that I can plan for my smm campaign?
• Some agencies promise to measure metrics and some only brand, how does this work out and how do we find out if they can really do this for us or no? we are a mid-sized company.

In the fast paced world of today, technology has so far beaten everything but time. The need for measuring your Brand’s Social Media Quotient has become an obvious part of any campaign. What is required is for it to be quick paced as money is being invested into this power packed marketing tool in billions, whose transformation power across industries and brands can be measured in more than one way.
What you need to keep in mind while planning a Social Media Marketing campaign?

- One needs to first understand that social media monitoring tools and social media marketing campaigns for measuring a brand’s social media quotient, is without a doubt one of the most influential marketing tools of all time. At the same time, one needs to understand that any skill, technology or talent needs to be nourished so as to be able to find the most appropriate channel and or medium in which it can be applied for optimum results. So give it time. Do not rush into it.

- Secondly, hurrying the process of measuring a social media marketing campaign or the strategy suggested itself shows both your clients and the team involved in the process that you value nil or very little for the power of this tool. This is never good for both, your clients and the team which is part of this campaign process. If they don’t have the faith or trust for this, neither will your clients.

- Furthermore, planning purely numbers for any social media marketing campaign is one of the gravest mistakes of all time. Understand the term ‘social’. The first thing that needs to be done is connect with your audience and then place yourself amidst the crowd. Don’t try to sell, rather humanize your brand.

Make sure the team or the external agency to whom you have handed the magical task for a much assured most powerful brand building and target reaching experience, have been doing this for a long time and that too across industries. Make sure you get your goals and preferences are traceable and monitored from their end with constantly presenting results of their performances for your brand. Ask them to give references of known brands or companies for whom they have or are performing such activities, speak to their clients if possible, ask the agency to submit their sample tracking formats and make sure you tell them what you would like to track for your business.

Know Your Needs – For Understanding CUSTOMIZED Marketing Campaign needs for YOUR BRAND – CONNECT with Us HERE -  Your SMQ – Social Media Quotient

Remember, if its only metrics that they are tracking, then they do not understand this business and if its only brand they are monitoring, they have no clue whatsoever. In either case, get out while you can. It is not necessary to invest in millions, start small but for a longer time duration and keep monitoring and tracking with your social media tools, market research and in-depth analysis across platforms.

Plan, monitor, implement and measure your success across channels and platforms regularly for a successful social media marketing campaign.

Finally, remember, it’s a marketing campaign not a sales conversion platform. Use it wisely for the efforts to fall into place and happen and not forced upon.  Connect and humanize your brand.

The success of any social media marketing campaign using social media monitoring tools across any online platform, needs a balance of both, brand and raw metrics. So go ahead and grab the power of this tool.

You can connect, sell and your brand can grow in this powerful space of social connect, so go ahead and reach out the right way!

Share your views, comments or queries with us here or feel free to write to us at: socialmedia@techdivine.com

Grow & Stay connected.

Admin

Techdivine Creative Services

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Techdivine Creative Services

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Social CRM

Social Media Marketing has spread across the globe today. Why will it not?

Social networking sites like Facebook are becoming a massively populated, loved & sought after nation for both, users and marketers today.

With the addition of new technology tools getting added to the vast section of the majorly expanding marketing arena, the need to connect in-depth with the customer today, has only increased.

The core here is, where does the role of the much needed Customer relationship manager (CRM) come in.

Or is it not needed anymore?

The answer is a very simple, yes, it is needed & more than before.

Now that the conversations are being handled online across  clients:Following points are very much essential:

• A CRM who can make sure that the applied technological marketing tool impact is utilized or not is very much essential today.
• Adding up a social connect site for your client is not the solution. Tracking it, receiving feedback, improvising it regularly with response, feedback from clients based on their needed goals etc is what will make the social media campaign a successful one finally.
• If your role is limited to just creating the social connect pages as a social media specialist, make sure you either do not go ahead with the campaign or inform the client of the much needed mutual response from their end for this magical miracle of a power tool to make the much desired impact. Trust has to be mutual, both for the tools and the clients to make this work.

So the question is, how does a CRM fit in between all of this today? How and how much does he impact the Social Media Quotient of your business?

Every business today seems to adapt, implement technology for every single purpose.

Here is where the challenge & skill of a CRM to take your organization and your esteemed clients to the summit of their goals comes into the whole picture. The idea is to blend technology, tie it up a notch with the human skills of personal touch, add that and integrate the same face of your CRM to your online profiles while connecting with your clients and make sure he or she is as technically and market wise sound as your IT and Marketing team is skilled with their respective skill sets.

The power of the tools of social media are unbelievably massive and thus the head that yields the timely yet spontaneous decisions and understands the customers changing needs today, needs to be a combination of your good old CRM with latest technology market research tools and be industry alert. Knowledge of the varied tools like twitter, hootsuite, foursquare, linkedin etc and knowing what they can do for your client is what would make the whole campaign work for real

With this, the role and career of your CRM has not only doubled but become a lot more accountable and responsible than before.

There is so much more a CRM needs to do today? Give us your views on the same…. We would love to hear from you.

You can write to us here: socialmedia@techdivine.com

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Regards

Admin

Techdivine Creative Services

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