The Very First TechBrandsMeetUP to Understand Digital Marketing globally

Posted by admin | Posted in advertising, Creative Marketing Industry Specific, Education & Learning, facebook, marketingsmq, Mobile Barcode Scanner, Mobile Integrated SMM, Online Marketing Services, Posterous, QR code, SEBI, SEO, social bookmarking, social media marketing, Social Media Quotient, Social Networking Sites (SNS), TechBrandsMeetUP, technology, Technology Products, twitter, Your SMQ | Posted on 24-05-2011

Tags: advertising, banking, brand management, Brand Marketing, Case Study Analysis, checkin, Consumers Insights, creative marketing, Customer Engagement, Digital Marketing, finance, FMCG, foursquare, geo target location marketing, Google Adwords Power, Industry Professionals, Industry Specific Campaigns, IT, linkedin, marketing, measuring ROI on social media, new age media tools, QR codes, search engine optimization, SEO, SMI, SMM, SMQ, Social Media Influence, social media marketing, social media quotient, TechBrandsMeetUP, techdivine creative services, technology brands, technology tools, twitter, viral marketing, yoursmq

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Dear Friends,

We had the very first Tech-BrandsMeetUP 2011 from Techdivine Creative Services on 22^nd May, 2011 Sunday in Mumbai, India.

We got some wonderful Industry insights, ideas, discussion, positive approach to a larger brand reach, Industry concerns, Skill concerns, know-how & technology issues at various levels while implementing Digital Online Marketing & Social Media Marketing services for Brands, Products and Services and most importantly queries arising thereto.

The very basic idea of having the very first such meet-up was to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

This was followed by exchange of resourceful information with each other, industry updates,approach to increase the network and business connect with each other and at the same time, stay updated with tools, services that can cater to Your brand or Industry needs using the new age media tools.

Highlights from the Meet-up:

Professionals from the following Industries were part of the first meet-up:

FMCG, Finance, Banking, IT, Media, Marketing & Advertising

Major Queries discussed–
- Where do consumers stand in terms of using these new age media tools, services and products across Industries?
- How to Integrate Your already existing Google Ad-words campaign with the Social Bookmarking tools to gain boost and leverage for your Lead generation viral marketing campaigns?

Case Study & Industry based Responses

On Application of these power packed Marketing Tools across Brands & specific Industries as per queries.
How to Apply these technology-marketing integrated tools for optimum use across specific platforms?
How does the ROI measure for Marketing Campaigns using these Technology-Marketing integrated tools?
Most Popular Apps for Digital Marketing today
Power of QR Codes & Customer engagement

Final Take on the 1^st Tech-BrandsMeetUP:

Irrespective of the industry, the idea for a Brand to reach the consumer is – Engaging the consumers with Your brand & be at those online platforms & offline mediums where Your consumer is comfortable interacting with. The power of Social Media Influence and targeting the right set of audience, reaching the irate customer on time and its approach, are very basic essentials for any business today. Core being, to “Humanize Your Brand!”

Stay Updated here for the 2nd Tech-BrandsMeetUP & the Registration process thereto!

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Public Relations, Reach & connect – Then & Now the digital age

Posted by AnanthV | Posted in Bloggers Zone, creative writer, creative writing, facebook, marketingsmq, PR, social media marketing, Social Media Quotient | Posted on 15-02-2011

Tags: Approach to PR, Conducting events, Dandi March, equity enshrined education, facebook, freedom, Harijan, Indian Opinion, Journal, Logo, magazine, Mahatma Gandhi, Mahatma Gandhi way, marketing, organizational goal, PR, Public Relations, Publish Communication, Starbucks, Strategic Planning, Symbol to connect, Young India

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Public Relations, Reach & connect – Then & Now, the Mahatma Way!

One of the most powerful, influential, impactful & historic events that took place in the last one century is undoubtedly India’s fight for freedom struggle which was lead by the one and only Mahatma Gandhi as in Mohandas Karamchand Gandhi - (MKG).

Uniting the world for a single cause across cities in a country which was then reluctant to change was a task which made the freedom fighter more than just a legend. How did he do it?

The adoption of a powerful strategy, well planned and executed to connect people across globally was one of the core aspects of this Mahatma’s plan. His focus, India’s freedom.

It was the Mahatma with so many other National Leaders & freedom fighters who made this dream possible, but we remember MKG the most not only because of his virtues, ideas, beliefs but also for the way he executed each strategy, calm and well thought over.

Some of his most prominent actions to which the entire nation responded in unanimity were: (Please note, these are just my personal views from mere observations and thoughts. Scholars over decades have tried to study the Mahatma before, but its almost impossible to even fathom to even try and understand his way of life, no wonder he is the Mahatma)

MKG Mahatma Gandhi way of Life to reach mass audience Legendary

He believed that for any dream, vision to come true, the people who are part of that community need to be brought together. He wanted them to know what was possible and what could be achieved. He made it clear that the road less travelled would not be easy but what it could ultimately provide. His honesty, sincerity and dedication towards his goals slowly brought together people from various walks of life nationwide.
His first and foremost strategy was to reach out to the masses.
He published various books, magazines and periodicals throughout the fight for freedom in languages that people could relate to, hindi, gujrati and English through the Harijan, Indian Opinion, Young India, An autobiography of my Experiments with Truth etc. and fed the entire nation with relevant information and kept them updated.

Indian Opinion by Mahatam Gandhi South Africa Indian Community Newspaper civil rights racial discrimination

Indian Opinion by MKG

Journal By Mahatma Gandhi PR Reach Leader Of Nations Indias Freedom COnecting People

Young INDIA by MKG

He was a barrister by profession. Yet, he chose clothes that defined his dream. Simple and truthful. This fragile looking man created an ocean of impact with his message right from the way he dressed. This he always believed made it easier to connect with the Indian masses.
He associated through his life, works and routine a symbol that would mean so much more in the journey ahead. His logo even today is depicted metaphorically as the chakra (wheel).
His khadi clothes, powerful slogans and events that he strategized like the Satyagraha, Dandi March, Do or Die, Quit India movement, Equity enshrined education for all gave people an opportunity to not only create the much needed awareness and impact but also brought them closer to each other. With more people talking about it, the awareness spread like a wildfire and each event and slogan was received with more zest and zeal.
Each and every step he took brought him closer towards his goal of India’s freedom and he finally achieved it with lot of team work and a faith that would stand to be more historic than anything else this world would ever have seen.

When I trace back these steps, I could read the following actions in the process:

- Adapting to the local flavor but at the same time reaching at the global level with a single message. The Mahatma with his clothes and Chakra had created a symbol and a logo that people could easily relate to. Just like a Symbol or Logo today makes us connect with a brand.

- He optimally utilized the power of words, message, communication, feedback and responses through his various literary works and periodical journals to people all across the globe. Power of Words whether its a newspaper, blog, Journal, Magazine, the idea is to share the latest updates, get feedback and responses too.

- His events created awareness and his slogans helped spread the message quickly and with the impact that it needed to create. Events have always been a part of the larger role for any organization. Today we know it as a webinar in the case of Live Events aired online in this digital age.

When we put this all together we realize, this is what each marketer tries to achieve through his or her campaigns.

In simple terms the most important factor of all is mass appeal and connect. If you are able to reach your message, slogan, brand to people that’s the core of any campaign to begin with. Similarly holding events has always been an integral part of any campaign and thus generating an overall positive PR impact through literary works to complement these events.

When we look at it, we realize that the Mahatma was an early preacher and practitioner of PR as a tool to get the message across in the right fashion.

Though his ideals and goal is of a caliber that goes beyond something one could even dream of & even imagining walking in his path seems so utterly humongous task even for large corporations today which are filled with resources, people resources and financial backing, it’s yet clear that only through a systematized planning that any campaign can achieve success.

So plan, design and have a strategic implementation with clearly defined goals.

It’s not for a cause as necessary and massive as Freedom for a Nation but the core being to give the people at the end may be a Brand they can trust which provides them with a service that’s worthy of their time, money and resource and at the same time help to build loyal followers.

Isn’t that what Marketing & PR is all about when done in the right way!

Today the scenario might have changed, people would have changed, general thought process and approach would have changed. Keeping all these in mind and the technology that has been undergoing a dramatic move ahead, facilitating access to more and more people globally across various age groups, several developments have taken place.

Gradually, the medium of communication has been changing….. newspapers, radios, televisions, computer, digital age, social media communication & connect with Mobile integration has now taken over the job of a wider coverage at a rapid pace.

No wonder powerhouses like Facebook and Superbrands like Starbucks have such a loyal follow globally. It’s not just the product, it’s the whole approach that creates the much needed impact.

This is why as for Brands, my personal Favorite quote always will be: Brands today have a much larger role to play, to connect with the consumer within!

Stay connected, plan, design, implement, measure but most importantly do it with the idea of adding value to your end users!

Stay connected.

Thank You. Feel free to share your views & comments here.

Ananth V

Techdivine Creative Services

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Image Source of Journals – Via Wiki

Protected: Brand: Measuring the ‘Trends of Consumer & Your ROI’

Posted by AnanthV | Posted in advertising, Bloggers Zone, creative writing, facebook, Popular Web blogs & links, Search Engines, social media marketing, Social Media Quotient, Social Networking Sites (SNS), technology, twitter | Posted on 07-05-2010

Tags: Analyze track measure brand, awstats, blogpulse, Brand, brand analysis, brand tracking, customer trends analysis, demographics, Evolving Brands, facebook, hootsuite, humanize your brand, linkedin, market research, marketing, measuring ROI on social media, online marketing, product research, Social Media Branding services, social media in India, social media marketing, social media quotient, Social Media ROI, Statistics, Tata, twitter, wordpress, Your SMQ

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Your SMQ – Social Media Quotient: Cover Page Launched

Posted by AnanthV | Posted in advertising, Art & Investing, blog, Bloggers Zone, blogging tips, Businessman, career, Contest Writing resources, Contests & Prizes, creative, creative writer, creative writing, Creativity & Know-you, Dreamers Playfield: Entrepreneur, Education & Learning, facebook, Free writing contest, Freebies, Gadgets, games, Google wave, India, life, Life quote, Movies Media Entertainment, Music, online writing contest mumbai students, people, photography, Popular Web blogs & links, Premium Members, Reading, Search Engines, social media marketing, Social Media Quotient, Social Networking Sites (SNS), technology, twitter, world, writing, yahoo, young guns section | Posted on 01-04-2010

Tags: advertising, art, Brand, brand tracking, branding techniques, Business surveys, creative writing, designing collateral, facebook, FREE copy, how to use social media, indepth analysis, industry news, Interviews, marketing, marketing research, marketing services, social media, Social media for your brand, Social Media Magazine, social media marketing, social media quotient, technology updates, twitter, viral marketing, what is social media, what is your Social media quotient, Your Brand, Your SMQ, Your SMQ social media quotient

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Dear Friends,

We launched the Cover page of the much awaited and discussed Your SMQ – Social Media Quotient yesterday on (31/03/2010) in Mumbai.

The Final copies will be released soon.

To know more on the contents and to get yourself a FREE digital Copy of the magazine, register with us for free here: YOUR SMQ FREE Copy

Register for Free Here

For any queries or comments: Feel free to write to us at:

socialmedia@techdivine.com

Stay updated with us here: Facebook Connect or tweet with us here: @techdivine

Keep visiting.

Regards

Ananth V

Product Consultant

TECHDIVINE® Creative Services

Social Media, Design Services, Your SMQ™ & Creative Writing

Happy 3rd Anniversary to “Creative Writing Blog”

Posted by admin | Posted in blog, Bloggers Zone, blogging tips, career, City News, COFFEE Time, creative, creative writer, creative writing, Creativity & Know-you, Education & Learning, facebook, Faith & Religion, Freebies, Google wave, IIM I, India, life, online writing contest mumbai students, Parenting & Society, people, Popular Web blogs & links, Reading, Search Engines, social media marketing, Social Media Quotient, Social Networking Sites (SNS), Sporting Great!, success, symbolism, technology, The blog is personal again, The Legends, travel, twitter, Work Life, world, writing, young guns section, Young Talents Zone | Posted on 13-03-2010

Tags: adventurous, blinkx, blog, blog writing, business, career, Charlie Chaplin, city of gates, coffee table poetry book, COFFEE Time, Corporate excellence, courage, creative writer, creative writing, design, education, ET Awards, Expressions, facebook, Fighting, Freebies, google, Great journey, Heath Ledger, hobby, Hockey, hope, IIM Game Iris, IIM I, IIM Indore, India, Joker, le tour de france, life, marketing, Married, Mobile ready, motivate, Mumbai, online writing, parenting, people, Publication, Reading, sand animation, sholay, SMM, SMQ, SNS, social media, social media marketing, social media marketing campaigns, society, standard chartered mumbai marathon 2010, success, technology, terrorist attack, Times Of India Team, twitter, Valor, Warli Art, Wave, working women, writing, writing contest, Your SMQ

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Dear Friends,

This month marks our 3^rd Anniversary of the Creative Writers blog.

Creative Writing

The journey began with the first publication and the Times of India interview and coverage of the coffee table poetry book “Expressions“, but it was only by end 2008 that we got an idea to get other writers too to add their ideas, experiences and stories and share them in such a large platform.

As the readers and comments kept increasing, with more inputs, critique, suggestions from all of you, we added interactivity, free registrations for comments, Premium memberships and so on to the creative writer blog.

Today, we proudly stand at 183 –Posts, 973 Comments with 11 Authors and scores of Categories under varied subjects of “Technology, Career, Education, Gadgets, Life, Passion, People, Marketing, Online Media, Art, Legends, Freebies, Social Media Marketing……..”

We sincerely THANK all our dear readers and of course our wonderful authors who have contributed their time and skills to us and have been a part of the Creative Writing family.

Hope you have enjoyed a good read. It will only get better!

Feel free to write to us with any suggestions, comments or your views on the same.

You can reach us at: