Social Media Marketing

From PR to QR – Reach, leads & branding!

PR has been the age old way to bring people together and connect them for a cause or to educate and or to inform. PR integrated with Marketing has always been a power packed solution across industries, especially since we integrate it today with new age media solutions too.

Quick Response codes are more popularly known as QR codes. They are 2 dimensional images with bundles of codes written in it that can be read by the smartphones of today using Mobile bar-code scanner apps.

What we have done for our clients using these apps / QR code Images is, marketed across to generate, in simple terms “Reach, Leads & Branding” The three most powerful words in the book of Corporate Marketing today.

What do QR Codes do?

They do exactly what’s needed the most in todays scenario.

Instant gratification or Spot satisfaction to the users.

Firstly, the apps itself  are one of the most downloaded apps for connect and business in the world of Android, Blackberry, iPhone, Ovi etc amongst various age groups and secondly it lets people come together, interact, engage into brand conversations and in real terms and real-time talk to your brand.

What it does for a Brand:

• The best part being it helps You bring together two worlds.
• The end result, is the power to bring together the offline and online consumers under one single banner.
• Gives an easy way to reach out to the users, engage them with each other and with Your brand.
• Make connecting and communicating with your brand a fun experience.
• Easy to use, generate and extremely Powerful for a marketer when implemented using the right set of consumer connect social tools for Brand & Product Marketing.
• Adds SEO value to Your campaigns
• Track, monitor and evaluate measuring the ROI on your social media campaigns.

What it does for a User:

Imagine, from a users perspective, no more typing those long urls, no more having to search or wait and ask “Your FAQ’s”, staying connected with your brand even while on the go and most importantly  spending the least amount of time searching for Special Offers from Your most sought after brands and or products as its right there on your own mobile phone.

Try it out: Download Your FREE Barcode Scanner Apps - Few links below OR You can also scan through Your Mobile Apps market to get an app that suits your style: Links below for Mobile Users of Blackberry, Android, iPhone & More……

• For Android Users – Free Barcode Scanner App
• For Blackberry Users
• For iPhone Users
• For Ovi users

We had launched this as a bundled product service across brands in December 2010 for few of our clients, who were positively amazed with the results.

We gave them a completely customized, planned Online Marketing Integrated with Mobile Marketing & QR codes as part of their Social Media Marketing campaign. It helped them with their Landing pages, check-ins, Special Offers, Promotions, reducing ‘how-to’ queries as the answers were much more easily accessible to the end users.

So it helped them not only reduce the business age but also increase the overall business productivity.

Due to the power of QR codes to hold thousands of alphanumeric characters of information, their use to connect and engage in the future would be massively popular.

The idea of a QR code for a business it not just to create them but to create that perfect “call for action” using the right set of social connect and reach on a global platform.

Want to know how to optimize the power of QR codes to Your Brand, Product or Service, feel free to drop us a line here socialmedia@techdivine.com Or even better scan our QR code below to reach us via a Quick form contact and get some wonderful Offers as part of our 4th Year Anniversary special.

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• Join Us on facebook & Stay Updated on the latest in New age media Marketing Brand tools
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Regards,

Ananth V

Tweet with me @ananthv9 on Twitter

Techdivine Creative Services

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The Dell XCD28, that’s right, I grabbed one of the very few firsts from Dell’s new Android phone in Mumbai, India this week. Priced at approximately Rs.10,500/- the light on wallet and easy to use and handle Android phone comes with a lovely 2.8 inch QVGA screen with some useful pre-loaded applications.

DELL XCD28

Looks simple and is very easy to use. One of the cool features is its multiple screens that you can configure on with different apps for you and pace it accordingly for you to use while on the go.

Android Apps with Geo Location (click)

• So you can have an empty screen with just your chat of google talk & on the second all your quick office apps (that’s right you have an Office reader too  – You have the free reader with buy the premium / full version for word, powerpoint, exel etc) and as for the third screen, I am sure you will put it to good use.

• This entry – level phone powered with the awesome Android 2.1 OS, has a 3.2 megapixel digital camera and a lots of free and paid applications available at your fingertips thanks to the magic called android.

The Dell XCD28 comes in only black model for now and it also offers full internet browsing, a media player supporting multiple formats for videos, music and photos and features such as geo – tagging and location based applications.

We have so far tested it with Foursquare, Google Maps, Twitter, Facebook Gowalla and it seems to be working fine with a few tweaks needed to begin with while setting it up.  (Connect with Us on the Links)

Its not easy to configure the GPRS and rest of the stuff with your carriers in India who seemed to be poor on brand know-how but with the team at Dell known for their customer response time, it becomes a much easy task. Would quote a special thanks to Mohan D (Dell Consumer Team) &  Pramesh G (Dell Consumer Sales) for helping us with our queries too.

Screen Login Security Personalized

Core Features: Specifications of Dell XCD28 (Black)

• Android V2.1(Eclair)
• 600Mhz ARM Processor
• 3.2MP Camera
• 3G Support
• Dimensions:  102 x 55 x 14.5 mm
• Weight:  100g
• Display :  QVGA
• Resolution:  320 x 240
• Color:  262K
• Size:  2.8 inches
• Camera   3.2MP, Auto-focus
• Video Recording:  Yes
• Games:  Yes (downloadable)
• Browser:  Yes
• Messaging:  SMS, MMS, Email
• Warranty
• 1 Year Dell India warranty for the phone and 6 months warranty for accessories
• Audio & Video
• Music Player:  Yes
• Speaker:  Yes
• Video Player:  Yes
• Data & Connectivity
• GPRS:  Yes
• EDGE:  Yes
• 3G:  Yes
• Wlan:  Yes
• Bluetooth:  V2.1 with EDR
• USB:  Micro-USB
• Input Touch Screen:  TFT resistive touch screen
• Platform OS:  Android v2.1
• CPU:  ARM11 600Mhz
• Operating Frequency:  GSM 850/900/1800/1900 Mhz; UMTS 2100 Mhz
• Java:  Yes
• GSM/CDMA/Dual Sim/Triple Sim:  GSM
• Memory Internal Memory:  200 MB User memory, 512M Flash, 256M RAM Cards Slot:  MicroSD (expandable upto 16GB)   Comes pre-loaded with a 2GB card

With rest of the usual features that you would expect from a user friendly app ready android phone today.

Other Special Features

• The Unlock functioning of the phone is just like your iphone with a tab lock on top of the phone with a special “personal locking” available that’s responds and unlocks to your touch on screen making it secure to use. (As image attachedabove – Screen Login Security Persoanlized)

• Rest, Android OS for it does the magic. The apps move and function smoothly as your DELL XCD28 stylus or fingers use the various functions including watching your favorite video on youtube or tweeting up, while on the go.

• Configuring multiple emails, location based checking-in and the availability of applications for facebook, twitter, foursquare, gowalla was never more easier.

All in all, a wonderful entry phone to use from Dell.

My only query is, are we getting a free upgrade to Froyo soon, Dell are you listening…….

Have a wonderful connect ahead!

Regards

Ananth V

Techdivine Creative Services

“Social Media Monitoring , Geo Location Based Target Marketing Services – Check our SPECIAL CORPORATE Online Marketing OFFERS HERE”

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Few Blog Posts from the past: Back on Our Dear Readers Demand:

Year:2008

Tomorrow onwards I start working in an open office. During renovation, the old traditional layout is being changed from a cabin (large rooms equal to or bigger than a living room) to medium sized cubicles and work stations. It looks impressive since the office is renovated. But it is only partially complete and the full looks with atrium and all other things would get ready in the next few months. So the full impact would be felt when the office is fully renovated. It would be a transformation worthy of notice-perhaps equivalent to an expensive cosmetic corporate surgery.

The first feature that I observe is that the Personal Computer occupies the pride of position, It is kept smack in the middle of the working area and the chair faces it. It seems as though the main function of most employees is staring hard at the computer almost the entire day. It is perhaps equivalent to keeping a note counting machine on every banker’s table as every banker ultimately deals with money. My belief is that computer is one of the tools we use in the course of our work. It could be a vital tool or an accessory (like a belt or a tie) depending on the individual and his position in the hierarchy. But that seems to be the accepted concept today. I am reminded of the cattle shed in some parts of Mumbai (Tabela in local language) where the cattle is tied and faces a trough containing the feed. Unlike human beings they are not let out as there is no space for grazing in Mumbai.

The second striking aspect is the positioning. The consultant informed us that the concept is that there should not be eye contact from one work station to another. This reinforces the concept that though other human beings are close by, they are mainly distraction to be avoided. So though they are visible and audible, ignore them and ensure that they are able to ignore you. So no loud conversation to spouse on buying evening’s requirement (she would come late, so pick up children, and keep dhal ready etc.), mouthing childish and sweet words or threatening words to growing and troublesome kids (do Maths home work beta, is the Hindi homework over, didn’t I tell you to…), romance within or outside office.

The third striking aspect is the mobile phone with varying ring tones. I recall a senior executive well past retirement age having the ring tone of Dhoom going off when he was making a serious point at an important meeting. They can be quite annoying. When someone else has a ringtone identical to yours, then you could get irritated thinking how could he have the same ring tone. So what would result after few days of annoyance is more subdued ring tone and many executives walking up and down the corridor murmuring into the telephone looking serious and sometimes focused clearly on domestic issues ( mama, I told you it is not possible this week….., did the plumber come? has the maid come and cleaned baba’s school dress?)

The fourth would be learning new techniques on seeming busy on important assignments while doing nothing. But that perhaps would not be difficult to any Indian working person.

Now, I wonder who invented work station. The word “work station” seems to give an impression of a temporary halting place – like railway station- and not a place where we spent a large portion of our waking time. It sounds like a station for working and nothing more. Perhaps it is an American usage where most things are impersonal – even family relationships. Every child is expected to have a separate room. A parent cannot go into his grown up children’s room without permission. So places without privacy are perhaps temporary habitats by their standards.

So off tomorrow to the new working station. Let me see how all of us working there fare. My hunch is that some of my colleagues could complain and look back to the glorious past and identify the fault lines loudly.

Open Office – Part2

It is nearly a year since I wrote the last blog. During that time, I visited Bhutan. It is an out of the way place for Indian tourists. I enjoyed it. My wife told me recently that she now appreciated the stillness of some of the places we visited in Bhutan. If anyone is interested to know more, do write to me. I have kept a diary of this visit and good photos also. If you enjoy chill climate in summer, seeing deep valleys, winding roads, waterfalls etc. then this is the place. It is not that expensive also.

My grandson put in 11 more eventful months to his 9 months of existence. The growth in the first three years of existence is said to be more that what happens in thirty years of existence in the later part of human life. So he started walking, communicating, speaking few words and being utterly mischievous. He has a lovely smile, which I am sure will break the hearts of many maidens who are yet to be born. He gave us a new perspective to life and living.

The open office grew on me. I became comfortable listening to the daily menu communicated by my office neighbor to the cook. I came to know the calling tunes of most colleagues. The older the person, the more dashing is the caller tune. Older persons do not change caller tune. The younger generation love change and that includes caller tunes also.

Most telephone conversations are conducted in loud tones. Except when confidential calls come, then everyone is capable of whispering on phone. The difficulty arises in concentrating on reading lengthy documents when the atmosphere around resembles a railway station. Then I remember Hindu philosophy which expects us to concentrate irrespective what the outside world resembles.

Share market crashed in an unbelievable manner. Many of us saw lot of paper wealth being extinguished on a daily basis. There is a muted recovery now. None of us are confident this would sustain or reach the old heights. Still some rise in Sensex is comforting.

What are most disturbing are job losses. For the first time in my 33 years of working life, I am seeing middle and junior level officers and executives losing jobs due to economic down turn. Management graduates are not getting placements even when they belong to good or great Institutions. This has never happened in the past. The situation in non metros is said to be equally bad. Small and medium enterprises are having great difficulties in surviving. I am not sure what is the level of job losses or erosion, but it is bound to be significant.

I had a lingering suspicion about IT related jobs as I could not fathom how far an average IT engineer would travel in his career. As a person coming from administrative side of business, I felt they would plateau out fast. Today’s scenario seems to confirm my belief that an IT person needs to contribute significantly to business to progress beyond the Rs. 25/30 lacs hurdle. Am I right? I would love some feedback on this rather instinctive rather than informed view.

USA has lost its charm for many Indians. The risk of being unemployed in a foreign country is frightening. India at least offers some kind of security within the bosom of the family or its extended version. Any way we are used to misery, somehow we will pull on. Would a father consider giving a qualified girl based in India to an IT bridegroom based in USA today without some qualms? Hard to say.

Why did I absent myself from blogs? Well, the creative urge dried up. I could not dream of something to write. I started and then left it midway. Today I decided I will scrawl something. I will be encouraged if I get 3 comments or criticisms or feedback. Does a person write for own satisfaction or for someone else to read, appreciate/criticise? I think both.

So, what do you say?

Let me know your views on the same

Anjeneyan

Image Source:

Cubicle

Personal Trip Clicks