Social Media Marketing

Marketing and social media trend setters of 2011 and what we can expect in the year 2012

• What were the trend setters of 2011 &
• What we can expect in terms of digital & social media technology integrated brand, product and services marketing for 2012

The top trend setters, Power house websites and applications in 2011 were:

• Facebook
• Twitter
• LinkedIn
• Google Plus
• Google Android
• Foursquare
• WordPress
• Instagram
• YouTube

 What they achieved and what we can expect from them in the year 2012:

Top trend setters:

Google Android: We saw the globe going gaga over the rich sweet OS treats offered by Google Android in terms of Éclair, Froyo, Gingerbread and so on. Google Android with its open source and scores of free apps, made its presence felt more with the launch of Gingerbread and that was coupled with Samsung’s ample choice of smartphones and tablets powered with Android OS. It has over 85% of its users now upgraded with Android 2.1 and 3.1 OS.

Facebook: The ‘F’ word. Facebook still remains as the top social networking site with over 700 Million users and sure enough, we are looking ahead at an early Billion user milestone mark this 2012.

Twitter: This site which was started merely as a social bookmarking tool or site, now is looking to be a threat to the mighty facebook too. Twitter crossed the milestone of users now sending over 200 Million Tweets per day and with the amazing platform now reaching to over 100 Million active users, the little bird was simply trending across the globe.  With its all new Activity stream, available across more countries and in many more languages, addition of TweetDeck, integration of tools for Sharing photos, videos and more content from popular streams across, Twitter will be the site to watch out for brands and users across the globe.

Foursquare: Foursquare set a record of Billion Check-ins in 2011.  That, further boosted with its user base now growing over 10 million people,  this location – based check-in site made it clear to the world ‘when it comes to geo target or location based application, foursquare rules the lot. (Foursquare Interesting infographic )

Google Plus: The much awaited Google Plus was launched with more anticipation than probably any other news with a frenzy of users paying scores of dollars for getting an “Invite” into Google Plus. Though the initial rush has eventually seemed to settle down with many users opting to stay a little bit longer with facebook than jump on to the G+ wagon, this power site of Google will surely add up some amazing surprises for brands, marketers and users across in 2012. Especially with the One+ button going live across search engine for users to use the tool and popularize real-time content streaming.

LinkedIn: In early quarter of 2011 LinkedIn crossed the 100 Million members mark and its looking better than ever. With its IPO soaring  and creating the most amazing financial buzz around,  it is a site to look out for. With its newer features of Live news, popular stories and more, professionals across the globe want to be a part of this amazing network. Lot is riding on it this year and if the past experience is anything to go by, 2012 will be a year of positive updates and surprises for LinkedIn users across the globe.

WordPress: WordPress crossed the 50 Million mark in 2011 and this popular Blogging platform now empowers over 70 Million sites (70,112,513 WordPress sites across the Globe.) With its ease of use and flexibility for users to add their own codes, app integrations and widgets, we wont be surprised to see it cross the 100 Million mark this 2012. With more and more bloggers and readers around the world, WordPress seems to be an obvious and unanimous choice.

Instagram: With over 150 Million photos, this site seems to be raging with creative and rich content in terms of “captured moments’ which are shared by users every second. Its easy to use, very  fast and empowers users to express themselves amazingly. This app would be a game changer in terms of rich media content sharing especially for pictures and we would not be surprised to see picture editing and effects features integrated more with the instagram apps in 2012.

YouTube: This video stream site turned Five in 2011 and with that it achieved a remarkable milestone of over 3 billion videos viewed a day.

Do we need to say why it’s going to make more eyeballs move on your computer screen in 2012. Keep watching.

 Most important points for BRANDS:

• Its very clear. The year 2012 will be the year of RICH CONTENT (Pictures, Videos, Pods & more)
•  With Brands understanding more clearly about social media quotient analysis and Consumer responses, metrics, the year 2012 will be about “BEING at the right place (Being present only in social sites where the brand and products presence really matters) at the right time.
•  2011 was the year of smartphones. While that can only see an uptrend, 2012 will be the year of Tablets across users. The fight between Apple’s iPad and Samsung Tablets will see a much stronger and more varied availability of tablets from other major players like Blackberry, Motorola, HP too.
• 2012 will be about real-time content streaming and data sharing with users that are genuinely useful to them and will add value to them on a daily basis.

Who will win:

• BOTTOM-LINE: Brands that can capitalize on giving Spontaneous responses to their in-house marketing teams or external agencies will only be able to capitalize. There will be no time for “Delayed responses” this 2012.
•  It’s all about bringing together Marketing and Branding strategies with technology that the user is comfortable with for that particular brand, product and services.
•  Detailed social media analysis, combining various digital strategies like viral marketing, keyword and SEO optimization, Creative Content writing, Online PR Campaigns, will need to go hand in hand with the brands campaigns across social sites like Facebook, Google Adword campaigns and social bookmarking and real-time content and trends streaming across power tools like Twitter.

Do share with us your views, suggestions and comments on “How YOU see the strategies, newer trends and social media marketing-technology integrating in terms of going social will evolve in the year 2012?

Have a wonderfully social year ahead.

Your SMQ Team

Techdivine Creative Services

You can also connect with us here:

• Techdivine Creative Services on Facebook
• Techdivine Creative Services on Twitter

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Top Online Marketing Updates of 2010 (Technology, Brand Monitoring & Marketing)

The journey from Social Media to Assured Sales

The journey from social media to assured sales is the one every brand would love to make.  As it not only ensures good business, but also helps brands to establish themselves as “Consumers Choice”.

Of the many aspects that are part of an online marketing campaign, there are few which are the core points that brands need to keep in mind while planning a social media marketing campaign:

Understand the consumer first -  Do your homework, research, analysis and understand the complete demographic and online social behavior of the consumers on:

• “How do they react” to specific tone of messages, words, phrases etc online.
• Each consumer (Industry centric) reacts differently online and offline.
• The idea is to have a very thin line between the two worlds and give the end users a real-time experience with rich content, feel in terms of demos, apps, videos, immediate feedback and responses too.
• In simple terms, it should result into value for connecting with your brand and a wonderful experience at the end for the users.

The consumer of today is well informed and it is to be used as an advantage by brands as their target market today interacts and engages themselves more than ever before.

So the first idea is to understand and connect with the consumer within and then with the end users.

• Don’t sell, but relate to their needs, buying patterns, customize and give them value for being a part of this online social engagement.
• Remember, every user online who speaks about you or “Likes or Mentions” you across social networking platforms, is your very own brand ambassador.
• Recognize them and reward them accordingly.Make room for immediate gratification.
• Look at what brands like Starbucks or Mountain Dew does. They take customers feedback and create products relevant to their needs.

Now comes the part of understanding what they need and the aspect of really making it happen based on organizational support and dealing with roadblocks that are inevitable (Organizational roadblocks – Rigid Policy, guidelines, in-house team support etc). Every effort towards customization for consumer, especially on an online platform, assures the Brands tremendous recognition and feedback via brand promotion and mentions by their consumers and the best part is that, its measurable.

Offer them custom designed services and products. Its wonderful when brands ask customers to design their very own “Combo products / services” It not only keeps them engaged with the brand, but also tells them that you value their opinions and doing your best to deliver.

Today e-commerce companies like Flipkart are doing really well because of many reasons, but few of those mainly owing to the fact that they have a “no-hassle return policy coupled with Cash on delivery” option which gives tremendous trust to consumers buying online today. With that, they also offer daily special offers, deals, low-price and that with great service is bound to make them popular. It shows that they have listened.

Another important aspect is, to not be on, each and every available online platform.

This is a mistake which many brands today make. Being or trying to be everywhere. Be at relevant online platforms. Understand whether your end users use blogs, forms, social networking sites, google searches, web banner ads, emailers, smartphone apps etc and establish your presence across those profiles only. Being across 4-6 such platforms to begin with is more than enough during a period of a six month to one year campaign wherein, you get a better understanding of their comfort levels with engaging online and you can then focus on may be just those 2-3 platforms, where their presence is more and for a longer duration.

Search engine optimization also is an important part of digital marketing today with feeds and comments appearing on searches. But with the pace with which social media monitoring and marketing seem to be growing, its become compulsory to integrate social media campaigns with seo. But make sure, you concentrate on on-page optimization as strong as off-age optimization too.

Customer insights and knowing your company or Brand’s social media quotient (SMQ) is the core of a social media or any digital marketing campaign. It also ensures brand monitoring for both, negative and positive mentions about your brand, product and services. Always remember, if you exist as a brand, someone out there is are already talking about you. Make sure you are a part of that amazing conversation prism.

SEO and Brand monitoring helps you to find the relevant sites when combined with social media influence strategies (SMI). It lets you study in-depth about the relevant sites, have a brief look at the profile of registered users on that site based on connect you have with the users or the apps integrated with the site. You then get to know the influencer(s) too. The idea is to gauge the quality of brand and or keyword related conversations real-time.

No campaign is complete without predetermined target to be achieved in terms of real ROI for the company or brand. Make sure your social media monitoring and brand marketing campaigns have enough strategies and process in it to help you evaluate the return on investment for your campaigns. Remember, good campaigns are those which constantly are improvised with consistent responses and feedback based on the social media quotient analysis and reports of your campaign.

Some power packed tools that always go a long way when used appropriately are:

• Blogs: It’s a powerhouse in terms of social media tool. A great way to engage your users with interesting and relevant information and at the same time, gives them an opportunity to interact with the brand too.
• Forums: Extremely efficient when it comes to users wherein the products need a lot of assistance in terms of support intermittently.
• Facebook: Wherein the end user is right in front of you
• Twitter: Users are consumption hungry and need quick information at jet speed.
• LinkedIn: For Corporate professionals. Connect and grow as a business together

So, what did your brand tell your customer today?

Share with me your views and comments here. Would love to hear from you.

Thanks and have a wonderful connect ahead.

Ananth V

Founder & CEO

Techdivine Creative Services

You can also Connect with me here: On facebook, On LinkedIn & on Twitter

TechBrandsMeetup Event from Techdivine Creative Services

The 2nd TechBrandsMeetUP Event was held on June 12, 2011 in Mumbai at Techdivine Creative Services.

Participants from across 10 Industries (Banking, HR, IT, Telecom, Infrastructure, Media, IPR, Finance, Advertising, Industrial) shared wonderful insights into the current updates from their industry, use of Technology integrated social tools from their organizations, their expectations, concerns, cross sharing of ideas and more.

The event kicked off with our Founder & CEO Mr.Ananth, addressing the professionals with a brief “About us – Techdivine Creative Services” & Highlights of the first TechBrandsMeetUP event.

Each participant was introduced with the Industry they belonged to and the discussions followed.

Each Industry’s customer was present during the event, the reason being, each one of us makes use of one or the other products from across Industries on a day to day basis, whether on a B2B platform or a B2C medium. So as soon as Industry professionals shared their insights and concerns, we took an immediate customer view on the same and got their feedback and responses. Then we shared with the concerned participant the probable solutions that the new age media tools could provide based on our earlier marketing, social media & viral campaigns across Industries and countries.

Within the first hour of the event, the whole place was abuzz with ideas and suggestions from end users of Industries and with feedback that added value to the participants.

Few key highlights from the event as follows:

-          Banking: Of the various updates and news shared, One of the prime concerns expressed was shams happening online due to intentional misrepresentation by fraudsters to lure innocent prospects into their fraudulent activities.  Not only did every other participant express their valuable thoughts on it, but there were some innovative techniques and process which we too shared from our end to have control over the same using technology integrated Social tools to Monitor Brands and activities online. One of the key examples shared from our end, was protecting both, the consumers & brands by using strategic, organized & controlled approach similar to our ROADMAP strategy and the Social Media Influence (SMI) tool integrated with Blogs and Social Bookmarking to have a much stronger control over the same. The idea of monitoring with strong analytics and at the same time using social networking power to keep people informed was very well accepted by the participants.

-          Media: With Blockbuster movies like Pirates, Batman, Avatar making royal splash across online sites, very less needed to be shared on the power of digital marketing tools for TV shows, media channels and Movies. What were discussed was some innovative tools that each participant had experienced online for different movies on sites like YouTube, Twitter, Facebook etc. Obviously the prime concern or pain area discussed was piracy of movies and music online. To which a major vote unanimously screamed to the ideas used by many producers today to simultaneously launch their movies online too on sites like Youtube etc at an extremely marginal cost. This eventually will not only lead to a major drop in piracy online, but also give users to discuss, share and comment on the movies real-time. We also shared some powerful insights into using the social media digital tools to empower audiences with latest happenings across the world in just a matter of seconds and bringing help and hope together to those who need it at great pace to further empower media.

-          Telecom: Telecom seems to be slowly getting into the digital media space. What was observed was, even though many sites and brands seem to have already adopted powerhouse tools like Facebook, Twitter etc optimally to showcase their engaging tools, interesting offers, surprise contests etc for users, most of these brands do not have a strong back-up team to live upto their promises online especially for after sales services, customer grievances etc. Some of the brands that were mentioned during this discussion were Dell, Vodafone, Tata, Airtel wherein corporate professionals expressed their views on the number of times they have opted for a switch of brands because the Brands did not resolve their grievances on time. What was also observed as a cause for switching loyalty other than having a poor back-up team was that, in certain cases, the Brands were not able to tap the user grievances due to a poor planning of tracking brand mentions or failing to revert back on time. The very important point to note here was, majority of the irate users who switched Brands due to major grievances were those who had been loyal to those specific brands the longest. What we suggested here again was empowering the Brands or Companies with a stronger Brand monitoring tool but with lesser advertising assurances and more on time delivery of services to reaffirm their lost faith across customers. Core being, resolving an Irate customers issues not only assures the brand of a happy customer but a powerful and loyal brand ambassador for life.

-          Infrastructure & Industrial: In both the cases the participants from respective industries expressed what was currently being used by the Companies to connect with internal employees and prospects / customers, wherein the most popular tool seemed to be Blogs. Reason that seemed to echo across was that more than having an option to reach out to the company CEO or Business head as shared by the HR teams of their respective organizations by using direct internal mail service, the idea of having a Blog wherein the Top Exes of the company shared “whats happening now” in terms of company achievements, new additions, changes if any, events etc using blogs was a much better and interactive option for the employees to stay connected. Why? As it was easier to reply back, comment, suggest on corporate blogs than to write a direct email to the seniors in the organization. Here what was found to at times pull down the participation in companies by employees, was lacking interest due to not fully understanding the use of blogging or how to blog etc. So we shared some insights on the power of Blogs and what we could achieve for few of our clients in terms of internal and external reach with a power packed SEO and a strong sense of interactivity using new age widgets and tools with the blog.

-          IT: Forums seemed to be extremely popular for IT pros to post queries and to get quick responses from users online. The only problem noted was it had limited know-how for professionals from other fields and thus poses a limitation to be popular across. The high side was the power of forums echoed with timely and at times even spontaneous solutions to problems irrespective of the company they belonged to and the place they worked from. Also, due to many IT pros already familiar with the benefits, this seemed to be a major need across IT industries who have not already implemented it in their organization. Some key points shared by the professionals were also that, unless made mandatory for their future career growth, very small percentage seemed to be making actual use of the in-house Knowledge resources (KR) available. Another concern noted by companies or seniors in the Management with respect to IT professionals was the huge time spent on online social sites by employees even after blocking net access via company resources either through Mobile phones or by using data cards.  Our views on this is very simple, engaging employees or team, peers to use KR and conduct weekly in-house contests using blog/forums or even facebook (for internal employees Only) and encouraging them to use these tools more by value adding it as incentives rather than a compulsion.

-          Intellectual Property Rights (IPR): The power of IPR was shared with one and all by the participant specialized from this industry. Examples and key points in terms of disadvantages of not having a Trademark or a Patent or Copyrights for your original works was put forth and the need for a ™ © ® etc was felt to only get more intense with so much of content being shared for free online. The core concern would be eventually to have protection for all your content and safeguard your intellectual properties. What was asked to the crowd was, what they wanted to know more to which they responded, that ‘they wanted to know what they could afford not to know about IPR’ for their brand, ideas or designs. Eventually, every professional from each Industry shared their ideas to make IPR branding itself a popular search online and promoting it to not only create awareness but encouraging users to have their brands and concepts protected. The bottom-line being, “whats Yours needs to be Yours.” We shared some key ideas of integrating Social Media Marketing platforms and mobile apps to create larger reach and awareness across corporate by using platforms like Linkedin, the power of SEO through social bookmarking and blogs etc for creating awareness for this Industry.

-          HR: Those in Human Resources (HR) have always been pro-people for obvious reasons. It was clear by the ideas and experiences shared by the concerned participant from HR industry that Online is not only a powerful medium but something that everyone willingly wants to be part of, especially on sites like Facebook and Twitter. The key idea is to find a controlled process to bring people together to share their concerns, growth strategies with their peers, superiors etc so as to be able to put a tab on the oldest concern of organizations which is employee attrition. Here we came up with some key solutions that would not only reduce attritions but also encourage employees referrals for job openings in the company using the digital media tools regularly, optimally and appropriately.

We then shared some interesting concepts, tools, productivity apps and showcased the following:

-       The power of the age old Search Engine Optimization (SEO) empowered with today’s technology tools in the field of PR today and what it could for Brands and industries across when used for more than just a page ranking process. It could help companies win  corporate battles online, reach messages across nations in a controlled and spam-free fashion, help companies generate actual leads used with the right mix of tools online.

-       QR code was discussed and with the increase in use of smart-phones globally, the participants had a fun time scanning a sample QR code generated from our end. Once they got a rush out of it, they shared some innovative ideas of how it could help keep customers engaged for Industries like Retail, Fashion, Restaurants, Education while adding lots of fun and value add for the Brands too.

-    Foursquare & its uses as an end user, for travelers, for those visiting new cities, country for the first time, for Marketing professionals, for Brands etc and we had few participants who checked in at out Office location to try out the apps too. It was fun, interactive and at the same time, everyone was eager to now check-in at foursquare special locations and try out the new app.

-       Using Gmail and its new features like labels, account filters etc and syncing it with your mobile phones for quicker response time with better time management.

-      Safety measures for Kids, teens while using social sites online – A must read for parents

-      Mobile security tools to keep spam, cookies, virus as far away as possible (Join us on Facebook for Regular Updates Click Here)

-      Search Engine Optimization for Your Website and basic guides

-      Best Corporate Purchases of Technology Products (Acer, Apple & Samsung Took the lead)

-      Internet browsers, the best and most popular (Google Chrome, Mozilla Firefox & Opera won the top three spots)

-      Productive Apps for iphones (Join us on Facebook for Regular Updates Click Here)

-      Resourceful Apps for Your Mobile and Desktop (Join us on Facebook for Regular Updates Click Here)

-      Fun, interactive and useful Apps for Your Android

-      Blackberry Apps, whats new and whats a must-have (Join us on Facebook for Regular Updates Click Here)

-   Other topics that were discussed were Gamification, Social Tools like Posterous and integrating it with Your FBML and Facebook Feeds on your website, social media quotient analysis, measuring ROI on Marketing campaigns, In-depth tracking and analysis with new age media tools etc.

Finally, the TechBrandsMeetUP concluded with a discussion on the latest buzz all around, the power of IPV6.

Ironically, during our YourSMQ Social Media Quotient Logo Launch event in March 2010 too, we discussed this as a matter of prime concern. Only, this time, we had a larger crowd already aware of the same.

Thank you all for your support and a special thanks to all the participants for making it so special & interactive! Looking forward to making the Third TechBrandsMeetUP Event a much bigger success on a larger scale with a target of at least 20 Industries participating in it!

Catch few of the Event Pictures with us on Our Facebook Page ~ Click here

Feel free to share your comments on the Highlights shared above, Queries, suggestions if any with us here. You can also directly write to us at ‘socialmedia@techdivine.com‘

• You can also reach us via our Quick Contact form ~ Click here
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Thank You for your time!

Social Media Team

Techdivine Creative Service (Your very own Social Media Marketing & digital Interactive agency)

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Brand Monitoring & Social Media Marketing the right way

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TechBrandsMeetUP Event one – Understand Digital Marketing Globally

Brand Monitoring and social media marketing the right way

The power of Brands today can grow manifold with the medium of internet and that too at a rapid pace.

The right approach would be to integrate your traditional marketing techniques with the new age media tools & bring together consumers across.

But before the dream goal is achieved, which it can be with well planned campaigns giving assured sales leads via viral marketing campaigns, industry customized fbml integrated social media monitoring campaigns etc there are three main things that need to be understood and unlearned:

Firstly:

You need a clear and realistic idea of what you want to achieve. You also need to have a team that communicates both positive and negative feedback with each other regularly for constantly improvising & achieving better results.

Secondly:

You need to ask yourself, do you have the relevant content that your Marketing agency has asked you to share with them, or do you think that you have the content?

Thirdly:

You need to make sure you pay heed to the social media marketing & your social media quotient audit reports. They tell you a lot in terms of demographics, consumer insights, what consumers are looking out for, what can you offer them as services, what you need to offer them as value adds & at the end a team that trusts the division, department or agency with their ideas and supports them in implementing the same.

Now, What needs to be unlearned?

The attitude that you might have subconsciously built-in, that you are the ultimate expert no matter what and that you have already spent “n” number of years in the industry. Well, it’s great that you have such rich experience, but if you have professionals whom you have trusted to do their jobs using their skills, listen to them. Work together.

Always remember, there is no point in always forcing what ‘you’ want to be marketed online through them and expecting results.

Understand that, this is what social media Directors & specialists do for a living and communicate it clearly with your internal or in-house team to trust the agency in the same manner. There needs to be a clear two way communication.

There might be resistance from your traditional marketing experts in your organization, but you need to convince them that, the consultants or agency or company advising you on the mew age media marketing tools, is for working towards your goal only.

With these things clear in your head, go ahead with your social media marketing campaigns.

Focus on the desires of people based on what they have expressed that they want to learn, understand better or know more about.

• Sharing is caring! It not only helps you to humanize your brand, but also lets you connect with the consumer within.
• Be open always to the next big change, especially if you are a marketer yourself. Use new age media and technology apps. Try it out. Experiment, listen and explore.
• Everything changes, ideas, products, services, concepts, needs, technology but the only thing that remains constant are people.

There are several industry customized online marketing services today that can help you reach your relevant set of target customers for brand and product promotions, awareness, new launches, customer insights and feedback, sales leads & more!

Make sure you have a clear idea of what each product or service offers you and your customers or prospects.

Here are a list of few online marketing tools and services that can help you understand a bit better of which service would suit your Organization goals the best:

Brand Monitoring: “If you exist, then someone’s already talking about you.”

This is very true especially in todays scenario of quick paced consumer review, feedback and posts across online.

The first thing to do is, have a brand monitoring campaign in place integrated with any or all of your social media marketing campaigns.

Make sure you are part of the online conversation prism. Online reputation management in terms of Brand Monitoring is an important aspect of any online marketing campaign today.

FBML Customized Solutions & Facebook integration: Today no one can afford to miss out an opportunity to be around 700 million users online. That’s right, facebook is soon to touch 700 million users. You need to make sure your brand and product is there too. Why just create a Group or a Page that’s going to look like a brochure when you can have a real time conversation with your clients, prospects & connect with them at a much quicker pace. Get Product/Brand/Industry customized FBML Solutions to have a Facebook Fan Page that speaks your BRANDs language.

QR Codes: This is the most easy to use, widely customer engaging fun mobile application and freely available app on mobile phones for consumers to interact with brands today. Whether you are into Banking, Retail, Hospitality, Fashion, Education, Trading & Broking, Mobile technology integrated with Marketing is sure to do wonders for Your everyday brand. Imagine using the Power of todays Smartphone technologies like Android, Blackberry, iPhone, Palm, Ovi etc to leverage your Brand reach, connect and at the same time giving users a fun way to talk to your brand.  Make sure its implemented the right way.

Few other powerful marketing services of today are, the most powerful Your SMQ Social Media Quotient Analysis, Social Media Quality Audit reports, Viral Marketing integrated with social bookmarking that monitors and gives you detailed customized insightful reports on your customer responses, feedback, their needs, likes, your brand engagement & more.

For detailed information on Viral Marketing campaigns, Search Engine Optimization (SEO) services, complete Social Media Marketing services & offline marketing campaigns, connect with us here using our Quick Contact form link ~ Click Here.

The most important aspect of any online campaign today, is Brand monitoring. The most powerful and successful online marketing campaigns are the ones that handle their customers positive and negative feedback at the same speed. For this make sure, your social media influence and tracking are integrated as part of your campaigns.

Feel free to share your experiences and queries on this with us, we would love to hear from you.

Thanks & Regards

Click to know more About Us here

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• Email us with your Feedback, suggestions & queries: socialmedia@techdivine.com
• Connect with our Founder AnanthV on Linkedin

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Simple Search Engine Optimization (SEO) Tips for your website:

• “Reuse Keywords & Meta Tags using Twitter hash tags & FB Discussions”
• “Submit your Urls from time to time to Valuable SEO Submission sites Only”
• “Text name your Core URLS link same as the keywords”
• “Use appropriate Social bookmarking Widgets on your site”
• “Keep Keyword Usage dense yet Clean,don’t overuse as it might get spammed”
• “Always Alt Tag your Images & Videos”
• “Keep Title & Keywords Unique to each Page”
• “Validate Your HTML pages for Proper Code & Tags”
• “Keywords & Meta to be used as per core Topic on each HTML page”
• “Always check your pages for broken links”
• “Make sure Your Website is Integrated with your Social feeds”
• “Give appropriate Head, Title, Meta Tags to your HTML pages”
• “Keep Content on Your Pages Original & Non-repetitive”
• “Use web Optimized images at Original Size only”
• “Make sure Your URL name is in sync with Core Content on your HTML page”
• “Keep Your URLS short”

Are you looking out for Professional Search Engine Optimization services for your website, Connect with us here – SEO Services

Feel free to Connect with us here:

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Dear Friends,

This is in continuation to our earlier Blog Post  of our First TechBrandsMeetUP event on 22nd May, 2011 (Link here Tech-BrandsMeetUP) and the Process to Register for the 2nd Tech-BrandsMeetUP at Mumbai

THE EVENT entry is FREE!

The very basic idea of having such a Tech-Brand meet-up is to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

Registrations are for LIMITED Numbers – Based on – For Early Registrations only!

Agenda for the 2nd Event is as follows:

• 4:00   – 4:15 pm – Introduction & Sharing connect with each other
• 4:15 – 5:15 pm – Industry customized Marketing & Tech tools online for Optimum reach for Your Brand / Services, PR tools & Impact of using too much too soon, Latest Industry Updates & News, Case Study based Discussion & about Apps for daily increased productivity at work and home
• 5:15 – 5:35 pm – Cooling off with a Beverage, followed by crunchy and delicious munchies while you try your hand at in-house Golf teeing or a Crossword or may be a fun new mobile app.
• 5:35  - 6:35 pm – Q&A session

How to Register for the Event:

All the 4 Points / Steps mentioned below need to be followed for being shortlisted for Quick Registration process.

Just in case the Registration confirmations get Quickly filled up, do not lose heart, we have something special for you even in that case (Please Read through) 4 Steps to follow, mentioned below:

• Join us (Like Our Page ~ Link here) on Facebook Techdivine Creative Services
• Follow us on Twitter on the following Two accounts Techdivine on Twitter & TCSMEETUP on twitter
• Click on I’m Attending Button on the Event Page Link here & Join in our Event Discussions with your comments, queries etc.
• Add The event Badge to your Facebook Profile Picture to Show Your Participation  ~ Link Here (So Your Facebook Page takes you to Image below, Click continue to Picbadges.com & Customize it Yourself to make Your Profile Picture to show Your MeeetUp Badge)

If Your Registration is among the Early Registrations & if Confirmed, We will send You an Official Invite for the event with the Event Participant code. Only in that case, would Your Registration be confirmed.

What if Registrations get filled in before you could get Your Process completed, don’t lose heart?

We Love Your above 4 step Support that you have still shared with us and would love to share the following Three Exclusive Features as a Bonus for You:

• We will Promote Your Twitter ID OR Your Facebook Page OR Your Linkedin Profile OR Your foursquare Profile OR Your Blog across our online Platform when we make the event blog post live with highlights of event2 +
• We will send You an Exclusive Update on the event prior to Posting the Highlights of the Event on Our Blog (Make Sure You share at least any one of your connect source links with us here – Your email id/Twitterid/Facebook Profile/Facebook Page with us here) +
• Your TOP 5 Queries, that You would like to know more about, that’s right. Till the time, the event Goes Live, during the event and a day after the event You get to send us Your Top 5 Queries on any of the following subjects: “Technology integrated Marketing, Brand monitoring, Social Media, Brand Reach & customer engagement, Geo target Marketing, SEO, FBML, Blogging, Forum, Android Apps, Tablet Pc’s & Twitter” and we will do our best to Answer them to our knowledge with Your Name/Profile as part of the Event Update Highlight Blog post here.

Furthermore, the TechBrandsMeetUP will be conducted regularly, so keep participating, commenting and sharing with us.

Looking forward to a great connect with you.

Feel Free to share Your queries if any here as comments or Post your queries on Our Facebook Page here and make sure you stay updated with any changes on Timings, Additions to agenda, more updates on the event etc.

Check out the Image Below for a Complete Process: Agenda, FOUR Steps to follow & THREE Exclusive Bonus Features:

TechBrandsMeetUP (Click to Enlarge)

Thanks & Regards

Social Media Team

Techdivine Creative Services

TechBrandsMeetUP Event Link – Stay Updated with us here

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Know More About Us Here

connect with us on Linkedin Here

~ Disclaimer: All information we share about the event, prior to the event, during the event and after the event are true to our knowledge and we cannot be held responsible for any misinterpretation due to your assumption. Please note, we are not charging participants for attending or getting an entry to this event, so if you get any communication in any manner from any profile or contact or individual asking to pay registration fees for this 2nd TechBrandsMeetUP event, please bring to our immediate attention here. This event is FREE! The meet is purely with an intention to get together, be the consumer, professional, brand and put our knowledge, ideas, research, case studies and analysis together to come up with quicker, better ways to reach out and engage with the end users. The event is purely for each of our personal knowledge /information sharing and growth.

Dear Friends,

We had the very first Tech-BrandsMeetUP 2011 from Techdivine Creative Services on 22^nd May, 2011 Sunday in Mumbai, India.

We got some wonderful Industry insights, ideas, discussion, positive approach to a larger brand reach, Industry concerns, Skill concerns, know-how & technology issues at various levels while implementing Digital Online Marketing & Social Media Marketing services for Brands, Products and Services and most importantly queries arising thereto.

The very basic idea of having the very first such meet-up was to bring together Industry Professionals, Brands, Consumers & Technology together and have a streamlined discussion.

This was followed by exchange of resourceful information with each other, industry updates,approach to increase the network and business connect with each other and at the same time, stay updated with tools, services that can cater to Your brand or Industry needs using the new age media tools.

Highlights from the Meet-up:

• Professionals from the following Industries were part of the first meet-up:

FMCG, Finance, Banking, IT, Media, Marketing & Advertising

• Major Queries discussed–
  • Where do consumers stand in terms of using these new age media tools, services and products across Industries?
  • How to Integrate Your already existing Google Ad-words campaign with the Social Bookmarking tools to gain boost and leverage for your Lead generation viral marketing campaigns?

Case Study & Industry based Responses

• On Application of these power packed Marketing Tools across Brands & specific Industries as per queries.
• How to Apply these technology-marketing integrated tools for optimum use across specific platforms?
• How does the ROI measure for Marketing Campaigns using these Technology-Marketing integrated tools?
• Most Popular Apps for Digital Marketing today
• Power of QR Codes & Customer engagement

Final Take on the 1^st Tech-BrandsMeetUP:

Irrespective of the industry, the idea for a Brand to reach the consumer is – Engaging the consumers with Your brand & be at those online platforms & offline mediums where Your consumer is comfortable interacting with. The power of Social Media Influence and targeting the right set of audience, reaching the irate customer on time and its approach, are very basic essentials for any business today. Core being, to “Humanize Your Brand!”

Stay Updated here for the 2nd Tech-BrandsMeetUP & the Registration process thereto!

Connect with us:

Techdivine on Twitter

Techdivine on Linkedin

Techdivine on Facebook

Dear Readers,

Its great to have you all with us here. Thank you for your wonderful support, comments & suggestions across our Online Platforms Blog Forum Facebook Group Facebook New Group Facebook Page Twitter & more

Whats Your Favorite Topic or field of interest, let us know

This week, we are Asking YOU – - – If there is a Topic that You would want us to discuss on this Blog / Write a Post about, Write to us here and if we find it suitable, we will be more than glad to do the same.

Some examples of topics can be as under:

• Branding
• Case Studies
• Social Media Marketing / Social Media Monitoring (SMM)
• Social Media Influence (SMI)
• Brand Design Collateral
• Social Media Quality Reports & Measuring ROI  (Your SMQ – Social Media Quotient)
• Facebook
• Twitter
• Linkedin
• Foursquare
• Android Mobile Phones
• Creative Writing
• Blogging
• Mobile Apps
• Marketing Research
• Technology Gadgets  / Products
• Creative Graphic or 3D Tutorials
• Laptop / Notebooks / Tablets
• Online Marketing
• Public Relations & Journalism
• Advertising
• Online Press Release
• QR Codes
• Mass Media Communication
• Social Bookmarking
• Young Talents Zone
• Website Design
• Free Web Resources
• Search Engine Optimization (SEO)

Feel free to write your comments here, we would love to hear from you.

Connect with us:

On Facebook

On Linkedin

On Twitter

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Dear Friends,

Thank you all for your wonderful support.

Its been 4 years and Our Brand Reach & Creative Marketing campaigns have touched base with Industries of: “Banking, Trading & Broking, Personal Branding, FMCG, Industrial, Finance, Multi Level marketing, Publication, Art & Craft, Advertising & Media Agencies, Hospitality, IT, Educational, Retail & Infrastructure” across India, USA,  UAE so far and we have had a blast throughout this amazing action packed journey.

Lots of learnings, amazing new media tools integration from our Tech & Social Media Marketing Team for our clients have helped us gain their trust over these years.

We have launched a SPECIAL EXCLUSIVE Online Marketing Campaign Offer for Corporate & Professionals who wish to begin implementing the new age media tools of Online Viral Marketing , Social Media Monitoring, Brand Building, SEO, FBML Facebook Customized solutions etc for their Brand / Organization for amazing OFFER Prices.

Click here to Connect with us for Your Industry Specific Customized Online Marketing Campaign Offers

Feel Free to write to us for any queries at: “socialmedia@techdivine.com“

You can also Connect with us here:

Techdivine on Twitter

Techdivine On Facebook

Techdivine Fan Page on Facebook

Social Media Marketing Connect Blog – Top technology posts that you might have missed

- Dell XCD28 – Android Phone from DELL

The Dell XCD28, that’s right, I grabbed one of the very few firsts from Dell’s new Android phone in Mumbai, India this week. Priced at approximately Rs.10,500/- the light on wallet and easy to use and handle Android phone comes with a lovely 2.8 inch QVGA screen with some useful pre-loaded applications.

DELL XCD28 

Looks simple and is very easy to use. One of the cool features is its multiple screens that you can configure on with different apps for you and pace it accordingly for you to use while on the go.

 
• So you can have an empty screen with just your chat of google talk & on the second all your quick office apps (that’s right you have an Office reader too  – You have the free reader with buy the premium / full version for word, powerpoint, exel etc) and as for the third screen, I am sure you will put it to good use.

 
• This entry – level phone powered with the awesome Android 2.1 OS, has a 3.2 megapixel digital camera and a lots of free and paid applications available at your fingertips thanks to the magic called android.

READ MORE: About DELLXCD28 Android Smartphone ~ Click Here

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- Google Android Rules mobile phone market

It’s raining Android everywhere.

That’s right comScore reported the much awaited statistics for US Mobile Users Aged 13+:

“Top Mobile Brands, Top Mobile Smartphone, Top Mobile content Used”

The results were – Android rules and

Under Mobile Content usage, Two among the Top three Mobile content usages were – “Using Mobile Browser & Using content for Downloaded Apps on phone” and with Android Market Apps topping across globally, these results were very obvious.

Google topped among the smartphone platform with a 31.2% market share rocking all the way with Android smartphones.

GOOGLE ANDROID RULES 

At the same time, the mobile phone company that made the biggest ring this year was Samsung with its Android, Galaxy Tab and the much rumored Gloria phones. No wonder stats show that theTop brand of Mobile manufacturer is none other than Samsung with 24.9% Market share.

Read More about the Most Used applications by mobile users & realted statistics ~ Click Here

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Did You know about Mobile Integrated Social Media Creative Online Marketing Campaigns that can help you boost your Brand & Business:

Here are some of the Online Marketing Services that can boost your Brand, Product & Services: (Click on the Links to know more)

- QR codes  - Marketing Campaigns integrated with QR Codes for increased customer engagement

- Geo Location based target Marketing

- Customized Mobile Integrated Target Marketing Campaigns for Social Media Marketing

Want to reach us for an Industry Customized Branding & Online Marketing Solutions – Reach us here with Our Quick Contact Form

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- Gloria & Honeycomb, 2011 eagerly awaits you

Technology to fall in love with early 2011

Two things which seem to be the most awaited technology products of early 2011 are the Android 3.0 called  Honeycomb and Samsungs new tablet nicknamed Gloria.

The speculations so far for both are:

• For Android 3.0 Honeycomb:

• Its time for Android fans to move over Android 2.1 (Éclair)  Android 2.2 (Froyo) Android 2.3 (Gingerbread) and make way for Android 3.0.
• What is expected from this is a totally new UI of Android. Widgets redesigned & structured to utilize smart screen phones full screen space.
• Awesome Browser and the ultimate sweetness from Honeycomb comes from its Google Talk Video chat compatibility.
• With this we can look out eagerly for an awesome video-conferencing from one Android tablet to another including with computers.
• Faster processors, higher resolution screens are going to be here to make our life much more wonderful & make the gadgets user-friendly to keep us well, socially connected forever.
• From speculations all around the Honeycomb might be a 3.1 or 3.2 version of this Android OS

You can see the Android 3.0 Related Video under the Related Videos head Below!

• For Samsung Gloria tablet:
Samsung Gloria Win7 

• The second most awaited amongst the rumors & speculations is the Glorious Gloria, the stunningly gorgeous Samsung tablet. That’s right,  its been nicknamed Gloria.

READ More about Samsung Gloria & Android Honbeycomb 3.0 ~ Here

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- Steve Jobs reveals iPad2

There has probably never been a Brand belonging to the ‘mostly elite buyers group’ and yet adored globally as much as Apple.

Just like each and everyone of you, we have been in love with this brand ever since we laid our eyes on the first Apple Mac a decade ago.

So when we heard that Apple was to launch the iPad2 we have been on our toes waiting for the big day. And, It’s finally here.

iPad2 was revealed by the Man himself, Steve Jobs. So we thought of scurrying through the website of Apple to put together a gist of the core features for our readers who would want to get a quick read of what the iPad2 has brought in……for all of us.

Worlds most beautifully marketed Brand Apple’s, Magic maker Steve Jobs held the already mesmerized audience on their toes and took them by awe on March 2, 2011 (Wednesday) in US by unveiling the new & most eagerly awaited iPad2 starting price range from $499 Onwards.

Here are few features, that makes iPad2 the ultimate combination of beauty, performance & pure genius.

Its thinner, lighter & faster than before!

Few of the Core Features:

Two cameras for FaceTime and HD video recording with the dual-core A5 chip and 10-hour battery life. More sleek than ever before.

Now web surfing, playing games, watching movies, checking emails, reading books have become pure joy via the new iPad2. Its fast with simply amazing graphics.

READ More about the iPad2 from Apple revealed by Steve Jobs ~ Here

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- Top Online (Technology & Marketing ) Updates for 2010:

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)

Social Media Marketing

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services have seen a fabulous response owing to themeasurable rate of returns, process of marketing brand & monitoring them at the same time with great control and making the most needed aspect of online media space possible ie.

Connecting with the user & engaging them to interact with the brand.

 

READ More About the Top technology trends Technology, Brand Monitoring, Marketing Post ~  Here

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Did You know about that the power of Search Engine Optimization (SEO) Social Bookmarking, Blogging & Facebook FBML Customized Online Marketing Campaign solutions can boost your Brand using:

- FBML Customized Solutions

- Facebook Customized Fan Page & Live Feeds to Your Website Integration

- Search Engine Optimization (SEO) and Social Bookmarking Services

Want to reach us for an Industry Customized Branding & Online Marketing Solutions – Reach us here with Our Quick Contact Form

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- First space checkin: NASA Commander Unlocks Explorer Badge on Foursquare

First space check-in: NASA Commander Wheelock Unlocks the Explorer Badge on Foursquare

First space checkin: NASA Commander Wheelock: Unlocks the Explorer Badge on Foursquare

The wonderful team at NASA have done it again. First it was the very first tweet from space (read the complete article here) and now they have taken a massive step ahead and inspired every single generation of explorers.

Expedition 25 Commander Douglas H. Wheelock checked in from the International Space Station and unlocked the new NASA Explorer Badge to become the very first human to ever use a location-based service from space.

NASA Explorer Badge on Foursquare 

Want to know more about this amazing exploration and the wonderful team at NASA who are making all of this happen:

Follow NASA Foursquare Page

NASA on Foursquare 

Follow TJ on Twitter

With who’s unlocking whom by winning undoubtedly the most prestigious virtual badge and becoming the Mayor on Foursquare for Space Explorations, Expedition 26 from Commander Scott Kelly to the ISS, is going to be more pulsating than we could imagine.

READ More on First Space Check-in from NASA on foursquare ~ Here

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