Social Media Marketing

Social Media Marketing, Monitoring & Measuring: Turbo Powering Brand You in real-time

Great, so the world is now way past the “Social Media cannot be measured stage” as brands have begun evaluating the ROI for not only their Customer engagement, brand loyalty but have begun crunching sales numbers for their products, services and are gearing up to now go beyond the daily metrics.

Today with the power of social media tools, online marketing campaigns can track everything from pulls, ping-backs, redirects to actual hits, tracking, connect and sale.

The value in return, is well, just like the plan, long term and priceless.

Its all happening and its in real-time.

The Most Crucial Challenge:

The real challenge which marketers across seem to be facing today is keeping the power of the three M’s (Market, Monitor & Measure) connected not just to numbers but the Brand itself.

Why, because we can use the three M’s today but can we empower it to turbo charge our Brand in real-time?

Let’s see how we can do it:

• Customer within: To begin with, understanding that Brands today have a much larger and more responsible role than ever before, that is to connect with the customer within. This would be the first step. Stop trying to think like the customer, “be the customer’

• Its not me, its always You: Wouldn’t you agree if this was the line used rather than the one that movies have made legends out of, relationships would have been stronger with time and loyalty? Now think from a Brands point of view. One needs to accept the fact that unless you are Steve Jobs or Brand Harry Potter, your product might not get a million pre-booking orders a week in advance. Thus the second step is, it’s not just the service or product or brand that sells, for the end user of any other brand its simply ‘you’. Your commitment to them with sincerity in your gesture, tone, message and the constant effort to consistently deliver ‘value’ to the customer is all that matters.

• Gratify NOW: Today the word “like’ and ‘share’ mean so much more and to a marketer these words today are pure magic when it comes from a customer. Why, because when a customer hits a ‘like’ or a ‘share’ button today for your brand, product or service,he is your very own brand ambassador online.
  • He has done three things for you with a single click:

• Given you real time feedback
• Added a power value in the form of referral
• Turbo charged your Brand for FREE

Now when we think of it in the above terms, we realize the need to ‘Gratify’ that customer ‘Now’.  Always track and thank them, give freebies or badges, discounts for sharing etc that will actually add ‘value’ to them. It’s always easier to gift a prospect than share benefits with an existing customer isn’t it? So make sure, when they have powered you, you too empower them.

• Invitational yet paid Lunch: So you have a fan page on facebook and every post of yours is about the new offer that you have come up with. Well, lets see, now ‘How would you feel if someone invited you at their place for lunch and then tried to sell you something at the dining table during your lunch or worse, made you pay for that lunch?‘ That’s right, so when you have a fan page and members, surround them with conversations about what they would love to do. Feed them with useful interesting information, resources and links. These pages are wonderful source to understand your customers so much better. Ask them, take their opinions, know what they like, engage them in conversations. Imagine scores of ‘fans’ suggesting ideas in real-time that could help you in helping them. That’s multi-dimensional targeted marketing power from a single page for you.

• Ease to connect: Very important. Just because there is a site with lots of people online on it or may be a mobile application that is the most downloaded, don’t force it upon your customers too. Give them various options to connect. Have an easy way or platform for each of your customer to get discounted offers, deals, resources, freebies from anyplace that is of ease to them. So every offer of yours need not be marketed using only a blog or a fan page. It could be shared and integrated with website referrals, viral campaigns, mobile integrated offers with check-ins, twitter power and social bookmarking etc. Let them have the ease to connect with you using tools that they are comfortable with.

• Its always fun when its well, ‘Fun’: Same old movies, dinner, clothes and routine work. So dull! Isnt it? So why give only an opportunity to comment, share or like to your customer. Give them something they can interact with. Engage them with tools that will make them use their creativity, or may be share their photography skills, make them fan of the week for engaging others, let them try out their new smartphone for scanning a QR code may be and sharing the awesome interactivity with his or her friends. Let them find out a fact about something interesting and unique, useful and fun while they engage with your brand. Keep it rolling.

There are so many more things that can be a part of customer engagement, moderation, monitoring and connecting with your user that can help you grow in every which way possible. Like the post reads, Turbo charges BRAND You!

I have listed just a few from it.

Do share your views, comments and your experience using various techniques to keep your customer engaged with your brand.

Looking forward to Your comments.

Have a wonderful day ahead!

Regards

Ananth V

Techdivine Creative Services

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That’s right, this March 2011 we completed 4 successful years of corporate blogging for brands and organizations to meet their various goals and needs.  We began with reviews of books, websites, products, gadgets and over a period of 4 years added many other online marketing services for our clients such as product marketing, brand monitoring, search engine optimization (SEO), Press release (PR) services, keyword optimization, social media monitoring etc. (more about our Services ~ Click here)

We even conducted surveys for product launches planned, market analysis and ventured into the power of customer opinions with insights and in-depth analysis in the last 4 years.

As we moved across brands, industries and countries we realized that the potential of social media marketing and monitoring today can be utilized successfully BEYOND the ‘marketing’ industry division too for any corporation today.

So, we shared our questionnaire of 2009, 2010 and for the current year across few of our members from our different online platforms this year too.

Details of the same are mentioned below: Comparison of the past years: Use of Online Media:

Statistics: Questionnaire Shared with 1,500 Members

Responses received: 1,236 Members

Age Group: 13-18, 19-23, 24-30, 31-40, 41-55, 55 & above

Profession: Homemaker, Student, Service, Consultant, Entrepreneur, Retired

Industry: FMCG, IT, Telecom, Infrastructure, Hospitality, Art & Creative, Advertising, Media Public Relations, Journalism, HR Consultancy, Trading & Broking, Retail & Fashion, NGO, Industrial, Television & Broadcast, Banking, Finance, & Freelancers.

Questions asked:

Sites you frequent the most, Sites you frequent for? Using Social Media with (in-house, agencies), Using Social Media for (Brand, Leads, Promotions, etc), Industries using Online Media, Planning to Use Social Media in 2011 for….

Demographic Profile of Users

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Age Group Demographics

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INDUSTRIES: Using Social Media today

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Most Frequented Websites

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Why do You visit Your Frequented websites: Comparison from 2009-10 and 2010-11

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Industries using Social Media – 2009-10 & 2010-11 comparison

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Organization’s using and planning to further implement usage of Social Media in 2011 for

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Organizations using social media in 2009, 2010 & 2011 (In-house, Agencies & Not using)

Share your responses, feedback, queries with us here based on your experience with this media so far!

Thanks & Regards,

Reach us Using our QUICK CONTACT FORM ~ Click Here

Social Media Team

Techdivine Creative Services

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Tweet with @techdivine

Connect with Us Using our Quick Contact form

Social Media Quotient:Tapping the Social Media Marketing potential:

SocialMediaCampaign

Marketers today are beginning to understand the influence of this power packed market research and analytic’s tool to reach to a larger target audience across social networking platforms by optimally utilizing precise social media monitoring tools as per industry and organizational needs.

The power of analysis is not restricted to using a particular website or a single online tool to serve the growing ‘industry reach’ needs. Social media monitoring to acquire the right social media quotient allows you to research deeper into consumer insight, needs and preferences as over 500 million users go online across platforms globally expressing themselves more freely than before.

It gives immediate feedback, taps powerful response rates, gives ample time to get in touch, reach and respond back to save the customers going irate and many a times transforming a negative feedback to a powerful brand ambassador.

With larger number of users now clearly expressing their needs to share their experiences about a product / brand or service today, it’s becoming more and more important for the BRANDS to monitor them not as an individual campaign but as part of the social media process. Measuring the ROI for a social media marketing campaign is today combined with the goal of customization while touching base with complete consumer preferences and needs for a service or a product.

Simple words of ‘share’, ‘like’ ‘bookmark’ have today become a way of life for Brands & for branding a service.

With the number of social book-marking users, bloggers and social networking sites users growing tremendously everyday, its only wise for brands to get into the process of exclusively reaching the target users with a powerful, well planned and implemented social media marketing campaign.

What did your Brand tell your customer today?  Keep sharing your views/ comments and queries with us here.

Stay Connected.

Regards

Ananth V

Techdivine Creative Services

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Tweet with us @techdivine on Twitter

Connect with us on FACEBOOK GROUP: TD Studios Social Media Marketing Services

Download a COPY of – Social Media Quotient : YOUR SMQ

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Related Posts:

The Role of a CRM in Social Media Marketing

Social Media Quotient: Know your SMQ – Teaser Video

Factors influencing Online Marketing For YOU!

Social Media Marketing: Measuring your Return on Investment

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socialmedia@techdivine.com OR

writer@techdivine.com

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Social Media Quotient – Free PDF  – Your SMQ – DOWNLOAD Our First Issue of SOCIAL MEDIA QUOTIENT Services – Free Marketing Magazine Copy here: Your SMQ – Social Media Quotient

Once You Download the Above File, You will be prompted for a Password: Just Drop in a Line to us with the following Subject “Password SocialMediaQuotient” at this email id: socialmedia@techdivine.com  with your Username & email id registered with our blog.

@techdivine

What is Twitter?
It is a Micro Blogging tool or to be more precise a super power packed micro blogging marketing tool used by millions of people growing at an unbelievable rate for social, professional and interest based activities.
It has a character limit of 140 characters to send messages termed as ‘tweet’ to those who are following that group / user profile.

Tweet with us @techdivine

What exactly does Twitter do for:

1. Professionals:
Professionals can search across twitter in the Twitter website’s ‘find people’ section where one can search for groups, hobbies, topics, names, profiles, organizations etc and join in the conversation prism. It helps tweeters to find jobs, learn more about a particular subject, debate, understand, research, stay in tune with latest updates in their field of interest, find jobs, post openings, enhance skills, share industry updates etc

2. Individuals:
Individuals can be a part of this amazing learning opportunity. They can join in the conversations about their interesting subject topics, converse and learn faster than before. Following varied profiles of similar interest groups gives one the flexibility to learn from multiple domains, platforms across the internet in a matter of seconds without having to search through the internet for the same.

3. Free Birds:
Free birds are those who are not associated professionally or otherwise with a particular topic but just want to stay updated across industries, friends, colleagues etc.

What is the process of Tweeting?
Tweeting refers to sending (currently) 140 characters or less including spaces in text format using twitter website. These are referred to as tweets and can be just plain text, contain urls, redirects to sites, etc and as of date no images or videos.

Can one find a way to share videos or pictures through twitter too?
Yes, soon enough twitter itself seems to be planning to share videos and pictures through its tweet. Other than that one can access varied sites and tools to do the same online.

How is it that sometimes one finds scores of users following a particular profile where you find unwanted chatter and nothing practical or logical?
That is the best part of any social networking platform. The concept of ‘content filtering’ rests with the audience and not the owner of those profiles. If the reader finds the topic / company / person interesting, one would want to follow and keep track to stay updated for the same.

What are Hashtags & Geotags?
Hashtags denote # with the name of a particular topic. For eg. ‘#Yoursmq’ denotes conversations under that particular topic. This is a good method to generate group discussions and following on that particular topic especially if the user creating the hashtag topic name has many different products / services to be offered or discussed. It creates an easy method to generate group discussions.
Geotags are location based tagging for others to know where the users are from. It is a more professional way to enable geo-tags and tweet. It also adds authenticity to the profile of the user.

What is re-tweet:
The re-tweeters are your online brand ambassadors. This is an amazingly powerful marketing benefit reaped by professionals and organizations. Once you tweet a message across to your followers, if a user reading it likes the message or it appeals well to them, he / she might re-tweet as in send the same message across to his / her followers and so on. Thus, your conversation reaches millions of users in just fraction of seconds.

Other benefits of using twitter tools:

On your mobile phone: Use & tweet while on the go. Go to twitter mobile settings and check for your carrier of mobile’s listing. Follow the simple steps mentioned and tweet while on the go. Also, if you want to follow someone’s tweets wherever you are, you can also ‘turn on’ the mobile updates option from that user so that you get sms every time the user tweets.

Some useful twitter related websites:

Hootsuite:

The owl keeps track of your conversations on Twitter and few other profiles like Facebook, Facebook Fan page, Linkedin etc  It is a powerful, free and easy to use tool to monitor conversations online and schedule your tweets over a period of time
http://www.hootsuite.com

Twitter Search:
http://www.search.twitter.com
This website lets you monitor your and competitors brand mentions across the globe. Type in the name in the search box and find out the conversation mentions across sites.

Tweetdeck:
For those managing multiple twitter accounts: A powerful desktop application tool to get a hold of and give you complete control over your multiple twitter profiles.
http://www.tweetdeck.com

Creating Background Profiles for Twitter:
http://www.mytweetspace.com
http://freetwitterdesigner.com

Want to Know WHY to create & What are the aspects one needs to keep in mind for designing your own completely Personalized Twitter Backgrounds using sites / tools: Stay updated with us: New Post on ‘WHY to create your own BG for Twitter’ coming soon:  Click Here  & Subscribe for Free to our RSS Feeds

For any queries, feel free to write to us: socialmedia@techdivine.com and do share your experiences with us.

Happy Tweeting!

Stay Connected.

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Dear Friends, Firstly thank you all very much for all your support and in helping us touch base of over 20,000 members across our varied platforms.

Today our esteemed clients from across sectors of Banking, Finance, Infrastructure, Educational Institutions, Trading, Creative agencies etc. and their support and responses to our various posts and industry search reports, media analysis, social connect statistics, brand presence analysis and user interaction tracking methodologies, online marketing space connect, viral campaigns etc. has led us to enhance our existing portfolio of marketing and creative services further.

That brings us to the launch of another Brand under our Online marketing services venture, the launch of:

(The actual Official Logo will be launched only in the third week of Feb 2010)

Your SMQ Social Media Quotient (Logo launch in 3rd week of Feb 2010)

Your SMQ™ – Social Media Quotient for tracking the social connect, enhancing corporate reach and generating much needed impact from the Online marketing campaigns across varied industries for different products and services.

So, Welcome to the Launch of our new Brand Your SMQ (Social Media Quotient)™

The Logo of Your SMQ will be unveiled in the third week of February 2010 at our Mumbai office.

Your SMQ Social Media Quotient would not only discuss on Social Media analysis, Social Media quotient, Online marketing, viral campaigns, brand analysis but also would give value adds and updates on technology and industry news on marketing, technology and branding while adding a stronger brand reach and recall for our existing clients across industries.

We would like to sincerely thank all our members for their increasing support and we assure excellent innovative services and lots of such value add on Social Media Marketing, Design Services and Creative Writing in the coming years.

For more information on what (Your SMQ – Social Media Quotient)™ would offer, keep watching this space for the dates and the official logo Launch in our Mumbai office.

Regards

Ananth V

Product Consultant

TECHDIVINE Creative Services

Social Media, Design Services & Creative Writing

Feel free to write to us at: admin@techdivine.com or you can write to me directly to know more of the Brand Launch at ananthv@techdivine.com

Related Posts:

Social Media Marketing – Power unleashed

SMM from root level

Social Media Marketing Category Posts

TOP 10 BRANDS ONLINE

If FACEBOOK was a country, it would be the World’s 3rd or 4th largest country today – Source: ET – 13/1/10

India, today ranks at number 3 amongst Blog & Micro Blogging users across the globe – Source: ET – 13/1/10

socialmediamarketing

Top 10 BRAND’s Online:

Survey conducted at www.techdivine.com with 350 Members and Readers across.

Demographics TOP 10 Brands Online

Survey conducted on the basis of a BRAND(S) most frequent online use, recall, experience, popularity on the following grounds:

• CONNECT (Constancy of use, need of use, association)
• REACH
• BRAND RECALL
• ONLINE EXPERIENCE (Product, Applications, Other Value added Features)

Top 10 Brands Online

TOP 10 Brand’s based on users personal experiences Online:

• FACEBOOK
• TWITTER
• GOOGLE
• MICROSOFT
• YOUTUBE
• WORDPRESS
• AMAZON
• YAHOO
• STARBUCKS

WordPress was a wonderful addition by users to the top 10 Brand’s list based on the increasing online user experiences with BLOGS and Blogging.

Also, given below are few Comments of users based on their choices (Most repeated Features from users comments are put below)

BEST FEATURE:

• Facebook – Viewing & sharing profile, pictures, application, status updates
• Twitter – Resourceful links and mobility of use
• GOOGLE – Still a pleasure to Search
• Microsoft – MSN, MySpace, Live & Bing
• YouTube – Catching up with funny videos, old videos
• WordPress – Widgets, User Friendly Blogging tools
• Amazon – Reading pages of books
• Yahoo – Groups
• Starbucks – User Preferences

What’s your take on the top 10 Brands online.

Give us your comments and views.

Thank you.

Admin

TECHDIVINE Creative Services

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Hi Dear Friends,

We are back after a long time to update you with…. Well……

Lots of new updates at:

Techdivine™ Creative Services

“TECHDIVINE ™ Creative Services” – Social Media, Design Services, Creative Writing……..

It’s Jan 2010 & we are 15,000 + Members strong across our IP’s (Blog / Forum & Site).

Thank you all very much for your support.

www.techdivine.com

We are positive that our Exclusive Content Members are enjoying their share of Freebies, Discounts and updates on products & services of their interests from us regularly.

Exclusive Content Page

Creative writing has taken an all new level with its readership crossing 9000+

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Products page has its share of newer updates since November, 2009 into Videos, Animation services & Fabric art.

Products Page

The all new ONLINE Writing Contest for Mumbai students, spread all over MUMBAI is already getting tremendous responses from elite institutions (Schools, Colleges & Management Institutions)

With topics ranging from Technology to Arts, Music to Books, Mathematics to rock n roll, Marketing to Group & corporate ethics, for students using technology again this time for creative purposes and great flow of words, this is going to be an amazing experience across students from all over Mumbai.

You can look out for this “POSTER” in Your institution & if we have not already visited you, do write to us: admin@techdivine.com

This contest is definitely going to be off the hook for sure!

So all you aspiring writers out there,  watch this space!

The premium memberships section has been adding up newer writers with whom we have been sharing lots of creative writing and resource tools including technology tools.

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TECHDIVINE ™ Creative Services

Social Media, Design Services, Creative Writing

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Social Media Connect