Social Media Marketing

Angry Birds on Facebook!

After conquering iOS, Android, Chrome and Google Plus, the birds are ready to take their feathery battle with the gluttonous pigs to Facebook. Yes! Facebook users rejoice! Rovio is going to launch the Facebook version of Angry Birds on February 14^th i.e. Valentines day. You can check out the Facebook Event titled “Angry Birds coming to Facebook!” The event is scheduled for between 6:00 PM EST and 9:00 PM EST this Valentine’s Day (February 14, 2012).

[IMG source: Mashable]

Here’s the event’s description:

“Squawk! Everyone’s favorite furious fowl, Angry Birds, is coming to Facebook! Nothing says “Happy Valentine’s Day” like competitive pig-popping among friends! Join in on the fun – mark this date on your calendars, and let’s make this the biggest Facebook Event ever! Watch the game trailer here: http://bit.ly/yaqbZw and stay tuned for more details!”

Here are a few screenshots from the trailer for your perusal:

SCREENSHOT 1

SCREENSHOT 2

Screenshot 2 gives us an idea of how the game will actually look when you are playing via your facebook account. The top right corner shows your profile pic. The star at the top reveals some new power ups that might have been added.  Also old favourites like the explosive black bird, the rapid yellow bird and the mighty red bird make an appearance. It will be interesting to see what new aspects Rovio plans to add apart from integration with your social circle.

Ultimately, it is assured that couples & singles alike are going to have a field day this Valentine, slugging it out with each other. All we can say is, Oink to that!

Keep gaming on and do share your experiences with me. Looking to beat your score! – Ravi.

Check out other related posts:

• Advertising through Social Gaming crosses $200M
• Farming Socially: Farmville from Zynga

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TechBrandsMeetup Event from Techdivine Creative Services

The 2nd TechBrandsMeetUP Event was held on June 12, 2011 in Mumbai at Techdivine Creative Services.

Participants from across 10 Industries (Banking, HR, IT, Telecom, Infrastructure, Media, IPR, Finance, Advertising, Industrial) shared wonderful insights into the current updates from their industry, use of Technology integrated social tools from their organizations, their expectations, concerns, cross sharing of ideas and more.

The event kicked off with our Founder & CEO Mr.Ananth, addressing the professionals with a brief “About us – Techdivine Creative Services” & Highlights of the first TechBrandsMeetUP event.

Each participant was introduced with the Industry they belonged to and the discussions followed.

Each Industry’s customer was present during the event, the reason being, each one of us makes use of one or the other products from across Industries on a day to day basis, whether on a B2B platform or a B2C medium. So as soon as Industry professionals shared their insights and concerns, we took an immediate customer view on the same and got their feedback and responses. Then we shared with the concerned participant the probable solutions that the new age media tools could provide based on our earlier marketing, social media & viral campaigns across Industries and countries.

Within the first hour of the event, the whole place was abuzz with ideas and suggestions from end users of Industries and with feedback that added value to the participants.

Few key highlights from the event as follows:

-          Banking: Of the various updates and news shared, One of the prime concerns expressed was shams happening online due to intentional misrepresentation by fraudsters to lure innocent prospects into their fraudulent activities.  Not only did every other participant express their valuable thoughts on it, but there were some innovative techniques and process which we too shared from our end to have control over the same using technology integrated Social tools to Monitor Brands and activities online. One of the key examples shared from our end, was protecting both, the consumers & brands by using strategic, organized & controlled approach similar to our ROADMAP strategy and the Social Media Influence (SMI) tool integrated with Blogs and Social Bookmarking to have a much stronger control over the same. The idea of monitoring with strong analytics and at the same time using social networking power to keep people informed was very well accepted by the participants.

-          Media: With Blockbuster movies like Pirates, Batman, Avatar making royal splash across online sites, very less needed to be shared on the power of digital marketing tools for TV shows, media channels and Movies. What were discussed was some innovative tools that each participant had experienced online for different movies on sites like YouTube, Twitter, Facebook etc. Obviously the prime concern or pain area discussed was piracy of movies and music online. To which a major vote unanimously screamed to the ideas used by many producers today to simultaneously launch their movies online too on sites like Youtube etc at an extremely marginal cost. This eventually will not only lead to a major drop in piracy online, but also give users to discuss, share and comment on the movies real-time. We also shared some powerful insights into using the social media digital tools to empower audiences with latest happenings across the world in just a matter of seconds and bringing help and hope together to those who need it at great pace to further empower media.

-          Telecom: Telecom seems to be slowly getting into the digital media space. What was observed was, even though many sites and brands seem to have already adopted powerhouse tools like Facebook, Twitter etc optimally to showcase their engaging tools, interesting offers, surprise contests etc for users, most of these brands do not have a strong back-up team to live upto their promises online especially for after sales services, customer grievances etc. Some of the brands that were mentioned during this discussion were Dell, Vodafone, Tata, Airtel wherein corporate professionals expressed their views on the number of times they have opted for a switch of brands because the Brands did not resolve their grievances on time. What was also observed as a cause for switching loyalty other than having a poor back-up team was that, in certain cases, the Brands were not able to tap the user grievances due to a poor planning of tracking brand mentions or failing to revert back on time. The very important point to note here was, majority of the irate users who switched Brands due to major grievances were those who had been loyal to those specific brands the longest. What we suggested here again was empowering the Brands or Companies with a stronger Brand monitoring tool but with lesser advertising assurances and more on time delivery of services to reaffirm their lost faith across customers. Core being, resolving an Irate customers issues not only assures the brand of a happy customer but a powerful and loyal brand ambassador for life.

-          Infrastructure & Industrial: In both the cases the participants from respective industries expressed what was currently being used by the Companies to connect with internal employees and prospects / customers, wherein the most popular tool seemed to be Blogs. Reason that seemed to echo across was that more than having an option to reach out to the company CEO or Business head as shared by the HR teams of their respective organizations by using direct internal mail service, the idea of having a Blog wherein the Top Exes of the company shared “whats happening now” in terms of company achievements, new additions, changes if any, events etc using blogs was a much better and interactive option for the employees to stay connected. Why? As it was easier to reply back, comment, suggest on corporate blogs than to write a direct email to the seniors in the organization. Here what was found to at times pull down the participation in companies by employees, was lacking interest due to not fully understanding the use of blogging or how to blog etc. So we shared some insights on the power of Blogs and what we could achieve for few of our clients in terms of internal and external reach with a power packed SEO and a strong sense of interactivity using new age widgets and tools with the blog.

-          IT: Forums seemed to be extremely popular for IT pros to post queries and to get quick responses from users online. The only problem noted was it had limited know-how for professionals from other fields and thus poses a limitation to be popular across. The high side was the power of forums echoed with timely and at times even spontaneous solutions to problems irrespective of the company they belonged to and the place they worked from. Also, due to many IT pros already familiar with the benefits, this seemed to be a major need across IT industries who have not already implemented it in their organization. Some key points shared by the professionals were also that, unless made mandatory for their future career growth, very small percentage seemed to be making actual use of the in-house Knowledge resources (KR) available. Another concern noted by companies or seniors in the Management with respect to IT professionals was the huge time spent on online social sites by employees even after blocking net access via company resources either through Mobile phones or by using data cards.  Our views on this is very simple, engaging employees or team, peers to use KR and conduct weekly in-house contests using blog/forums or even facebook (for internal employees Only) and encouraging them to use these tools more by value adding it as incentives rather than a compulsion.

-          Intellectual Property Rights (IPR): The power of IPR was shared with one and all by the participant specialized from this industry. Examples and key points in terms of disadvantages of not having a Trademark or a Patent or Copyrights for your original works was put forth and the need for a ™ © ® etc was felt to only get more intense with so much of content being shared for free online. The core concern would be eventually to have protection for all your content and safeguard your intellectual properties. What was asked to the crowd was, what they wanted to know more to which they responded, that ‘they wanted to know what they could afford not to know about IPR’ for their brand, ideas or designs. Eventually, every professional from each Industry shared their ideas to make IPR branding itself a popular search online and promoting it to not only create awareness but encouraging users to have their brands and concepts protected. The bottom-line being, “whats Yours needs to be Yours.” We shared some key ideas of integrating Social Media Marketing platforms and mobile apps to create larger reach and awareness across corporate by using platforms like Linkedin, the power of SEO through social bookmarking and blogs etc for creating awareness for this Industry.

-          HR: Those in Human Resources (HR) have always been pro-people for obvious reasons. It was clear by the ideas and experiences shared by the concerned participant from HR industry that Online is not only a powerful medium but something that everyone willingly wants to be part of, especially on sites like Facebook and Twitter. The key idea is to find a controlled process to bring people together to share their concerns, growth strategies with their peers, superiors etc so as to be able to put a tab on the oldest concern of organizations which is employee attrition. Here we came up with some key solutions that would not only reduce attritions but also encourage employees referrals for job openings in the company using the digital media tools regularly, optimally and appropriately.

We then shared some interesting concepts, tools, productivity apps and showcased the following:

-       The power of the age old Search Engine Optimization (SEO) empowered with today’s technology tools in the field of PR today and what it could for Brands and industries across when used for more than just a page ranking process. It could help companies win  corporate battles online, reach messages across nations in a controlled and spam-free fashion, help companies generate actual leads used with the right mix of tools online.

-       QR code was discussed and with the increase in use of smart-phones globally, the participants had a fun time scanning a sample QR code generated from our end. Once they got a rush out of it, they shared some innovative ideas of how it could help keep customers engaged for Industries like Retail, Fashion, Restaurants, Education while adding lots of fun and value add for the Brands too.

-    Foursquare & its uses as an end user, for travelers, for those visiting new cities, country for the first time, for Marketing professionals, for Brands etc and we had few participants who checked in at out Office location to try out the apps too. It was fun, interactive and at the same time, everyone was eager to now check-in at foursquare special locations and try out the new app.

-       Using Gmail and its new features like labels, account filters etc and syncing it with your mobile phones for quicker response time with better time management.

-      Safety measures for Kids, teens while using social sites online – A must read for parents

-      Mobile security tools to keep spam, cookies, virus as far away as possible (Join us on Facebook for Regular Updates Click Here)

-      Search Engine Optimization for Your Website and basic guides

-      Best Corporate Purchases of Technology Products (Acer, Apple & Samsung Took the lead)

-      Internet browsers, the best and most popular (Google Chrome, Mozilla Firefox & Opera won the top three spots)

-      Productive Apps for iphones (Join us on Facebook for Regular Updates Click Here)

-      Resourceful Apps for Your Mobile and Desktop (Join us on Facebook for Regular Updates Click Here)

-      Fun, interactive and useful Apps for Your Android

-      Blackberry Apps, whats new and whats a must-have (Join us on Facebook for Regular Updates Click Here)

-   Other topics that were discussed were Gamification, Social Tools like Posterous and integrating it with Your FBML and Facebook Feeds on your website, social media quotient analysis, measuring ROI on Marketing campaigns, In-depth tracking and analysis with new age media tools etc.

Finally, the TechBrandsMeetUP concluded with a discussion on the latest buzz all around, the power of IPV6.

Ironically, during our YourSMQ Social Media Quotient Logo Launch event in March 2010 too, we discussed this as a matter of prime concern. Only, this time, we had a larger crowd already aware of the same.

Thank you all for your support and a special thanks to all the participants for making it so special & interactive! Looking forward to making the Third TechBrandsMeetUP Event a much bigger success on a larger scale with a target of at least 20 Industries participating in it!

Catch few of the Event Pictures with us on Our Facebook Page ~ Click here

Feel free to share your comments on the Highlights shared above, Queries, suggestions if any with us here. You can also directly write to us at ‘socialmedia@techdivine.com‘

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Thank You for your time!

Social Media Team

Techdivine Creative Service (Your very own Social Media Marketing & digital Interactive agency)

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Related Posts:

Brand Monitoring & Social Media Marketing the right way

TechBrandsMeetUP Show off with Your Elite PicBadge

TechBrandsMeetUP How to Register for the Second Event

TechBrandsMeetUP Event one – Understand Digital Marketing Globally

Social Media Quotient:Tapping the Social Media Marketing potential:

SocialMediaCampaign

Marketers today are beginning to understand the influence of this power packed market research and analytic’s tool to reach to a larger target audience across social networking platforms by optimally utilizing precise social media monitoring tools as per industry and organizational needs.

The power of analysis is not restricted to using a particular website or a single online tool to serve the growing ‘industry reach’ needs. Social media monitoring to acquire the right social media quotient allows you to research deeper into consumer insight, needs and preferences as over 500 million users go online across platforms globally expressing themselves more freely than before.

It gives immediate feedback, taps powerful response rates, gives ample time to get in touch, reach and respond back to save the customers going irate and many a times transforming a negative feedback to a powerful brand ambassador.

With larger number of users now clearly expressing their needs to share their experiences about a product / brand or service today, it’s becoming more and more important for the BRANDS to monitor them not as an individual campaign but as part of the social media process. Measuring the ROI for a social media marketing campaign is today combined with the goal of customization while touching base with complete consumer preferences and needs for a service or a product.

Simple words of ‘share’, ‘like’ ‘bookmark’ have today become a way of life for Brands & for branding a service.

With the number of social book-marking users, bloggers and social networking sites users growing tremendously everyday, its only wise for brands to get into the process of exclusively reaching the target users with a powerful, well planned and implemented social media marketing campaign.

What did your Brand tell your customer today?  Keep sharing your views/ comments and queries with us here.

Stay Connected.

Regards

Ananth V

Techdivine Creative Services

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Related Posts:

The Role of a CRM in Social Media Marketing

Social Media Quotient: Know your SMQ – Teaser Video

Factors influencing Online Marketing For YOU!

Social Media Marketing: Measuring your Return on Investment

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More Caffeine to keep you fresh and going!

That’s right, the search engine guru, Google, recently announced the new web indexing system called Caffeine.

Caffeine

How does it compare with the old system?

The core difference is:

The old indexing had layers of search indexing that were updated at regular intervals and were not real-time.

With Caffeine the indexing not only is continuous but even includes real time searches happening across platforms like twitter and more.

As quoted on Google Blog: “Every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.”

The core of the indexing feature has only gotten stronger with more power packed search results but also tremendously fast in terms of real – time search capabilities.

For eg. We tested it and searched for two terms.

One something that is a new age keyword, that is fresh and is on the most discussed terms on the globe today and the other which is a legendary word since decades and has been existing since long wherein we wanted to test the most relevant and newest updates on both of them.

The 2 words were “Social media quotient” and “Elvis Presley” and the results were amazing.

Not only does the new google search give a massively larger chunk of results than before, but it also gives blog posts, video, forums, images discussed about both the topics in the last 1 – 5 hours with accurate timeline which is amazing.

With newer and more improvements being done on the Google Caffeine, we can only expect the real-time search to come down from an “discussed in the last 1 hour” to “discussed seconds before”.

Gist of Google Caffeine:

• Powerful indexing features giving us more search results across the web than before
• High on SEO & keywords
• Real time search with twitter results etc
• Power packed searched whether it’s a news story, a blog or a forum post

No wonder the new google caffeine is making powerful binging sounds everywhere.

Keep searching!

Thank You.

Admin

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

Blogs replace Magazines with Social Media Marketing

connect online

That would be a powerfully misquoted statement, especially in today’s “give them all” technology served new age media world.

I recently read somewhere of the statement above and was utterly confused. Today the digital age and new media are here to work collaboratively and give every consumer what they are looking out for.

Let us look at two scenarios based on a B2B and B2C with a practical approach and perspective.

A top class executive from a big corporation today will prefer to go through the sites online probably during his lunch break of which he might have allotted his daily ‘surfing’ time to be not more than 5-10 minutes which too is on the higher side. Having worked at different levels of marketing & product departments with Directors, Presidents and departmental heads of MNC’s and corporate biggies, this is the one thing that I am extremely sure about. Here too their rigid schedule is made up of email alerts added to their daily dose of reading related to their industry and market so that they do not spend time searching online. Their schedule revolves around a set time every single day. Time is everything. Today we find them working while traveling to and fro from work in their automobiles. Yet, we find the subscription to corporate & industry based magazines being the highest from their group.

Why? Because underestimating the power of print is pure ignorance of the true power of real connect and reach.

Now looking at the second scenario & coming back to the daily consumer by shifting away from the corporate board room. The average consumer today feels comfortable looking at a print magazine at his time of leisure. As a matter of fact, we tend to ignore any ad based pop-up and flashy banners that ‘surf-up’ during our browsing time. Another point to look and give a deep thought is the power of the print media even today especially in third world and developing countries.

The chances of an average consumer looking at a print ad in a magazine and then browsing about it online are much higher than vice versa.

Why?

The age of technology & new media have also pushed across boundaries of providing one with massive information across industries. Today, I spend on an average reading about nine to ten thousand (10,000) pages of content and news information every single week across media’s. Still there is so much updating needed.

With all of these factors, the right way to reach a consumer today, be it a B2B or a B2C consumer is by blending in the traditional media with the new age technology and providing both to the consumer. A magazine today has much stronger power in communicating a message than a blog to an average household as it reaches and is delivered in hard copy in their hands. It adds up a trust about the company, about the team of professionals associated with the organization and gives one a form of assurance about the organization being real and not just another virtual company with a work from home concept who would be handling your brand or product.

The idea to cater to both the scenarios today would be to add a healthy amount of resourceful information in your magazine for local demographic distribution and use the power of online media for a much larger field zone with more content and resources.

As a generation gifted with the power of speed & timely information it is our core duty to today combine all that we can and leverage it to fulfill the needs of the advertiser and at the same time serve as a catalyst who not only evangelizes a brand but also caters to the consumer’s needs.

Blog rules, sites dominate, social networking is growing massively, but the power of a media tool works best when you have both the traditional media and the new age technology combined as one.

Make sure when you hand over your product or brand to any agency that they are not just another technically sound organization promising a higher seo for website and analysis, but understand the market, consumers and have a powerful presence too in the web today. Make sure to know if they themselves practice what they preach and if they do, they would have a much better chance to deliver than anyone else.

Go local, get global and stay connected. But most importantly make sure that in the race to reach a client across seas we do not miss out on a prospect next door who needs the same set of services too.

Go BRAND Yourself!

Give us your views on the same. We would love to hear from you.

Connect with us here:

Twitter: @techdivine

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Write to us:   socialmedia@techdivine.com

Ananth V

Techdivine Creative Services

Social Media, Design Services, Your SMQ & Creative Writing

Why Speed Reading?

Information, today, is pure POWER in our hands.

With so much of data out there, both online and offline we have reached a point in our lives what we can term as “information overload“.

Speed reading technique helps one to read with discipline a lot faster with good retention.

For whom?

This is very helpful for both children and adults.

It’s thus a great resource and technique for school goers, college students or working students.

How did I come across this technique?

It was purely a desperate need for me.

There was a time when I had to keep up with my studies in my management school, had to establish understanding simultaneously of the company product policies and guidelines where I was also doing my internship, plus I was habituated to reading a novel just to keep my head from spinning and to soothe my brain, with a good book at the end of the day.

I just wanted it all!

Simply put, the idea in my head was not just to clear the exams and get the job for the day done, but to understand and implement what I had learned in my class and put it to practical use at work.

This needed a good understanding of what I was reading & also good retention. This was something that most of us would face or would have faced at times.

What happened?

I cracked and I just couldn’t, it was……… It was well, pure “information overload” for me.

That’s when I came across this technique of “Speed ‘Quality’ Reading” and it helped me a lot.

So, I thought I would share some simple techniques that you may find useful even in your routine.

What does speed reading do?

Many a things; “TIME is Money”

• To start with, you can learn to read specific & important part of information more quickly.
• You may also get a better understanding of it with a disciplined practice.
• It helps one to even learn foreign languages quickly
• Today for anything and everything we just Google it online for work, fun & for learning, this technique will help us get the information quicker and only that which is practically useful.

There are lots of methods:

I am giving below few simple steps that you can follow and scan through all that Social media sites, search engines and digital content available that would add value to you & assist you in making your lives richer, more interactive and resourceful.

7 Simple steps that could help you in “Speed Quality reading”:

Use this technique in quiet places to start with. Eventually with practice you will be able to quality speed read even amidst noise around

1. Skim through your book / content / text (Skimming is visually searching the sentences of a page for clues to meaning) – You can also look for Headlines, Titles, Sub titles, text with bold, italics, underlines etc in the page first and put them together. It helps you to get a gist of the text or content immediately.
2. Use the Meta guiding technique. Use your index finger or mouse pointer or a pen, in order for the eye to move faster along the length of a passage of text. This reading dynamics system centers     on moving one’s hand across the page in order to maintain eye focus on the words. It helps to read      without getting distracted.
3. Do not Read out aloud or sub-vocalize the words, instead associate with visuals. US Air force research shows you can recognize words in less than 5/100th of second while sounding it will consume more than twice that time.
4. Slowly, increase speed in which you move your hands / finger pen etc and adapt to the speed
5. Do not repeat and slowly learn to skip words like “as, and, it, then, if” etc
6. If you are reading online or on a computer, try highlighting the text and reading it as reading white text on a dark background is easier than the reverse.
7. Start with books / magazines where there are variations in fonts and types and then you can enter into textbook & other material reading slowly.

These are some really simple techniques that have helped me, hope you find it useful too.

Link to Test Speed Reading: Try it out, its fun! CLICK HERE

Do give us your comments, suggestions & views.

You can also write to us at:

techdivine@gmail.com or admin@techdivine.com

(Do not try this if you are reading a legal document )

Enjoy!

Happy reading.

Free Resource & Steps for Speed Reading Practice

speed reading

Yahoo & Facebook together

Yahoo (Y!)(The second biggest search engine today) seems to be partnering with the SNS guru Mark Zuckerberg’s “Facebook” (FB) which is riding the online wave with over 350 million users,  wherein users of Yahoo’s home page, mail, and other sites will be able to share content with friends using their Facebook accounts very soon (By 2010 beginning)

The plan from Y! seems to be an  amazing idea to pool in all Facebook feeds right to its Mail, Sports, Technology and few other sites. It’s apparently planning to give the Y! users a full “news feed”, allow to leave comments & utilize many such apps and tools by just using their Facebook account on Yahoo. The integration also seems to be planning Flickr photos to be allowed to sent to Facebook. With so much of rich content anyway floating around, why not?

As for Microsoft, Twitter & Google it will be a mighty blow as the integration is no doubt officially putting Facebook at the realm of every imaginable power held online, but also going to be helping Yahoo pull in tremendous traffic back to their sites.

Is this a win for Yahoo or are we seeing a new ultimate Power House i.e. Facebook emerging and growing beyond anyone’s reach and control.

Who knows?

Till then, lets just stay connected

Give us your views

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