Social Media Marketing

I recently read an article about the lavish, partying and rocking life of mallus and tam brams (Of course I am being sarcastic).

The mail was hilarious. It spoke of the heritage names and remorseful work timings and really sad social life’s that “we” southies, live as routine.

I would like to disagree to it. Probably all the mail needed was a good laugh but when I received the same mail with a comment saying, “It’s so true”. I kept contemplating & pondering over the comment. (Ya, I know I could have just quoted there “I kept thinking instead of pondering” but I had this sudden urge to use big words as most readers of this post at this time would be southies sitting in offices as the Gujus, Panjus and other baniyas would be busy planning the evening for the day & also I needed to show off. Oh come on, Vocabulary is all I got). Anyways, read on…..

I think life’s a lot different than a mere southie’s routine mockery. Its, well…..  hmmmmm… how do I put this, …….it’s complicated.

Yes, even for those tam brams & mallus who have at least till date not ended up with love marriages (southies love marriages, wonderful usually. They are mostly with the same caste, community, the “gotram” needs to be different, carefully chosen, selected, discussed, horoscopes matched & agreeable to both parties, parents, relatives, neighbors whose opinions are equally important as a background check would also have happened of the couples, ahem)

Why even bother calling it a love marriage mate? I think this whole process has taken more time than actual courting. So where’s the romance. Naaah!

Can’t blame the poor chap though. How often does he anyway get to claim having gotten to get someone fall in love with him or at least remotely agree to him. After all, he must also have taken pains and been patient & careful enough to get across his job profile, designation, job security, mutual funds investment, idea of his probable salary, his investment plan, housing loan amount etc & such other details to the fairer sex and then woo her. Wow! How did I forget, qualifications here. Ya. That too. Phew! So that’s about a year till that time. & yes, he is a double MBA / Masters… Again, why?

Also, the south indian girl realizes that this dude, can I call this male human neatly oiled hair category, a dude, please, please… please let me Thanks …. Well so as ammai, appa & other family members would also agree and she is also sure to be with someone who can and has a stable job (remember, Home loans, mutual funds & PF – I am sure she also must have noted down the possible savings he must be making annually after tax deductions). & wow, how did I also forget, the guy has to be 5’8” at least. Why? Just make the criteria 6feet then. What is it, an oomph factor!

I just don’t get it, may be partly because I am not 5’8” but still. Why?

Why the criteria, at least “ “.

Is it like, if the calculatedly fallen in love couple get troubled by a dude, is this tall or taller guy gonna tap the tip of the other guys head before he succumbs down or faints (people who eat only curd rice, dosa & rasam chadham(rice) get bruised more easily, you see)

Anyway, it does not make any sense.

So the planned, arranged but loving couple say, the hell with love at first sight. We have taken into consideration all the factors that may or may not suit both of us. Now we will make this work, the girl says it with confidence. Yes, they are going to revolt and rebel, against … hmmm…. Against cruelty to animals. Lets not get offtrack, what else will they revolt to, how can they upset ammai & appa and family & friends and did I mention neighbours.

Little does she know that the tam bram / mallu dude might have even comp up with a probable percentage of risk involved in this relationship (he might just tell the statistics if pressurized, but I am sure he would have also made a pie chart of this analysis probably in SPSS software).

Anyways, with the money that both make, they can afford many such revolting romantic SRK movies on DVD at their 2/3 BHK homes that is of course only after both of them have finished reading their book / novel for the day (reading is very important for our cult, that shows we are educated and belong to a different class & category of people). Educated & class, I dun’t know, but different category…. Oh, I am so sure about that.

Ya, we southies need to have stacks of books at home from Crosswords & Strand book stall, nothing pirated. It has to be purchased for the original price. Hell, we even have hardback cover books. We don’t read it all, but those books are usually kept closest to the ‘Big glass’ door of the library at home for the world to see. What world, which girl is going to come to a southie dudes home first of all and even if she does, and the sweet dude shows off his massively huge and BIG, collection of books, trust me my friend, she is never coming back. So make sure & mark my words carefully, do not lend your books to her, she is never, ever coming back. Lets continue.

We have overgrown TV sets, but we make sure we put on our social networking sites status, “Don’t watch TV”, What? Why? Is it like a crime? I love watching TV & I grew up fine. Ahem! Let’s not get into the details here. Lets read on…

So now do you realize why these mails tickle our funny bones. ‘coz only the Truth shall finally set you FREE!

Also, did I forget to mention, unless we learn to accept ourselves how can we…. How can we…. How can we face god in the morning during sandhyavandanam…. J   Have fun

Yes, yes. My name runs over 50 letters…….. so I am not writing it. Vaise bhi, mera naam to suna hoga!

Do tell me your views…..

When I was 21

 Another ‘good’ year,  or is it?

A stressful month, painful week, draining last few days…. has finally brought me to a not so energetic weekend.

Duh!

It’s 6am IST on a Saturday and I am awake writing a blog…. So take a wild guess!

But yes, I had few other realizations of f late about people and life. They don’t change, they won’t change…. Either we learn to adapt or we learn to let go.

I usually have been habituated to working with a big team professionally and have an extremely choosy few friends. And it’s true what they say. Our friends teach us more than anyone else of things that could be played and done right to socialize. I have been lucky and in awe of few such friends of mine to whom I might not have mentioned this to, but have helped me a lot to gain control of myself and my social life over these years.

Today I understood when Sinatra started by singing when I was 21 as I missed being 21 a lot, when it was a very good year … remember!

 Those who probably knew me two years back, if they wind up discussing with someone who knows me not from yesteryears, would sense they are discussing of different individuals. I changed… for some reason, i changed. Became more calm, more patient and more socially acceptable and human.

So today, I fall flat and confused when I am questioned for being too calm and non-aggressive and on the other when I know how hard I have worked for it.

So what am I to do? Where am I to go from here….

I come from a middle class orthodox family, valuing teachings of the great more than life. I do not obviously abide by those at the same level but I respect the learning’s in every form of practicality in life today.

The quotes and learning from the holy books of Gita, Ramayana, Bible and great leaders and my personal influencers like Mother Teresa, Swami Vivekananda have shared their wisdom across the globe. When I read through them, I feel so shallow in my life of doings.

I have always found peace when I was able to lend a helping hand to someone really needy, be it education, physical help or bringing smile through words of humor. I have lost all that today in the rat race of life.

Recently I received a letter where I have been nominated for Rashtriya Gaurav award (I thank them for my nomination) for my contribution to various NGO’s over the years, but strangely I did not fill up my nomination, because there is so much more to do…… so much of void to be filled, my work has not even begun.

I am not trying to preach like the great influencers, trust me I do not have that audacity anymore. I am merely like a candle in front of the mighty sun, running confused and with chaos on what is to be done more, better and positive…..

The great words from Gods and legends have taught me to just keep pursuing my work and not bother.  But today the days and weeks seemed to be either hooked up on monotonous ideas which itself cracks the point of having ideas or no learning and loads of zero value addition routine tasks or chasing god forsaken numbers or planning them and with nothing coming in return from any of these that could be worth valuing; “TIME” seems to ask me, are these days even going to be worth remembering?

The answer I get is a simple no!

So today I ask my friends who have either massively or in any other way, impacted a positive way of life in me, how do they do it? …

To name a few: Anand P (A humble guy & a master & wizard on traditional High quality education), Amit R (Very helping & his PR skills are better than SRK’s), Ajay K (The most modest, sincere & humble being) who have been my very close friends since decades and of course there are many others who have added and impacted at some level or the other as excellent friends: Beta, Chinki, Kishore, Prakash, Bala, Hari bhai, Sagar, Chintan, Akshay, Prasad, Deva, Mani, Chini, Ankur, Venky and there are those whom I can’t mention owing to uncanny reasons…..

or do they too miss being 21….. Come on fellas, give me your comments…

Quotes from Holy books and some of my personal great influencers:

 “There is neither this world nor the world beyond nor happiness for the one who doubts.” 

“ Karmani ave adhikars te: –you have the power to act only; ma phalesu kadachana:–you do not have the power to influence the result; ma karmaphal hetur bhoo: –therefore you must act without the anticipation of the result; ma sangostu akramani: –without succumbing to inaction; ” 

“Anything that brings spiritual, mental, or physical weakness, touch it not with the toes of your feet ”

“I will deal with them according to their conduct, and by their own standards I will judge them” 

“I do not pray for success, I ask for faithfulness”

 

Image Source: AnanthV