Social Media Marketing

New age Media Advertising

The nature of consumer engagement today is radically changing. Focus on specific program initiatives, pre-defined goal oriented plans and working across media to customize and get integrated reusable and utility based digital and traditional content for the end user (Customers, Audience, Stakeholders etc) is the core today.

Advertising and marketing have grown and matured over the years. The idea has become more than clear that sticking on to traditional media or at the same time, pushing the new age media to ‘purely sell’ is not going to get the marketer even an ounce of value addition or brand equity.

Value addition for the clients can be in terms of higher market penetration, better product positioning, increase in volume sales and volume market growth. The need here is to shift from a pure marketing oriented approach or a selling approach to connecting with the consumer by humanizing your brand with higher quality services and being an active part of today’s powerful communication prism across the globe.

When we talk about the needs today, the consumer has ideas that he is looking forward from his product. Similarly the audiences have expectations from their services to go beyond providing what’s been promised. In such cases, consumers are the main open source to get insights about what the market needs, to touch that common nerve appeal.

So let’s grow beyond simply advertising and marketing to a new world order of conversation prism by focusing across channels based on market, insights and need.

The idea to begin with, in this new age digital content era is to be where your consumer today is.

So keep conversing and stay connected.

Let us know of your views on the same.

Regards

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ & Creative Writing

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Blogs replace Magazines with Social Media Marketing

connect online

That would be a powerfully misquoted statement, especially in today’s “give them all” technology served new age media world.

I recently read somewhere of the statement above and was utterly confused. Today the digital age and new media are here to work collaboratively and give every consumer what they are looking out for.

Let us look at two scenarios based on a B2B and B2C with a practical approach and perspective.

A top class executive from a big corporation today will prefer to go through the sites online probably during his lunch break of which he might have allotted his daily ‘surfing’ time to be not more than 5-10 minutes which too is on the higher side. Having worked at different levels of marketing & product departments with Directors, Presidents and departmental heads of MNC’s and corporate biggies, this is the one thing that I am extremely sure about. Here too their rigid schedule is made up of email alerts added to their daily dose of reading related to their industry and market so that they do not spend time searching online. Their schedule revolves around a set time every single day. Time is everything. Today we find them working while traveling to and fro from work in their automobiles. Yet, we find the subscription to corporate & industry based magazines being the highest from their group.

Why? Because underestimating the power of print is pure ignorance of the true power of real connect and reach.

Now looking at the second scenario & coming back to the daily consumer by shifting away from the corporate board room. The average consumer today feels comfortable looking at a print magazine at his time of leisure. As a matter of fact, we tend to ignore any ad based pop-up and flashy banners that ‘surf-up’ during our browsing time. Another point to look and give a deep thought is the power of the print media even today especially in third world and developing countries.

The chances of an average consumer looking at a print ad in a magazine and then browsing about it online are much higher than vice versa.

Why?

The age of technology & new media have also pushed across boundaries of providing one with massive information across industries. Today, I spend on an average reading about nine to ten thousand (10,000) pages of content and news information every single week across media’s. Still there is so much updating needed.

With all of these factors, the right way to reach a consumer today, be it a B2B or a B2C consumer is by blending in the traditional media with the new age technology and providing both to the consumer. A magazine today has much stronger power in communicating a message than a blog to an average household as it reaches and is delivered in hard copy in their hands. It adds up a trust about the company, about the team of professionals associated with the organization and gives one a form of assurance about the organization being real and not just another virtual company with a work from home concept who would be handling your brand or product.

The idea to cater to both the scenarios today would be to add a healthy amount of resourceful information in your magazine for local demographic distribution and use the power of online media for a much larger field zone with more content and resources.

As a generation gifted with the power of speed & timely information it is our core duty to today combine all that we can and leverage it to fulfill the needs of the advertiser and at the same time serve as a catalyst who not only evangelizes a brand but also caters to the consumer’s needs.

Blog rules, sites dominate, social networking is growing massively, but the power of a media tool works best when you have both the traditional media and the new age technology combined as one.

Make sure when you hand over your product or brand to any agency that they are not just another technically sound organization promising a higher seo for website and analysis, but understand the market, consumers and have a powerful presence too in the web today. Make sure to know if they themselves practice what they preach and if they do, they would have a much better chance to deliver than anyone else.

Go local, get global and stay connected. But most importantly make sure that in the race to reach a client across seas we do not miss out on a prospect next door who needs the same set of services too.

Go BRAND Yourself!

Give us your views on the same. We would love to hear from you.

Connect with us here:

Twitter: @techdivine

Facebook Group: TD Studios:Social Media Marketing Services Group

Write to us:   socialmedia@techdivine.com

Ananth V

Techdivine Creative Services

Social Media, Design Services, Your SMQ & Creative Writing

Things to know about this new Media, before you plan and calculate your social media quotient for your social media marketing campaign?

Social Media:What You need to know?

Social Media Marketing is connecting with the consumer at every level possible through online channels across multiple platforms. The idea is to use the power of this tool to capture “More than just Metrics” and to Humanize Your Brand. Every aspect of Social Media Marketing is clearly measurable and can be customized to suit organizational goals and requirements. It gives us the power of customer insights coupled with latest in technology and media tools for in-depth analysis and market research.

What you need to know about social media quotient and social media marketing before you implement it for your brand, product or services?

Firstly you need to ask whether this medium is for your Brand and if yes, how much of demographics and market penetration it can help you achieve.

Then, you need to focus on the following:

• How important is it for my brand?  - Measuring the ROI for Brand metrics
• Who am I planning to target? – Is there a science behind social media marketing?
• Who is targeting me already? – As in, do I only need to join in the conversation.
• My current Social Media Quotient
• Is there a value addition to my CRM and my other brand evangelist’s
• My planned social media quotient on a time-line
• If I need to focus on my goals, what are my priorities and how are they ranked?

Measuring Brand

Next, what you need to verify are:

• The organization or agency to whom I am planning to handover my brand conversations:
• How savvy are they really and are they practicing what they preach for their own brand?
• Are they present on multiple channels like on a Social Media Facebook page, Social Media Facebook Product Group, Social Media Twitter conversation prism, Social Media blogging service, social bookmarking tools like reditt, etc. and if yes, what is their level of conversation and quality of interaction. Ask them to present their own brief statistics in front of you for the above.
• What are the statistical tools they are using? You don’t need to know what they track as every SMM campaign is customized to suit your requirements and goals, but you need to know the power of the tool they have invested in.

Your Social Media Agency

Once you have an idea for the above, plan to connect at a higher level with your agency:

Join in their conversations across their Blog, Micro-blog, Social networking site, Forum, etc.

Ask them to give you a step by step process on “How to plan, design, implement, monitor and improvise” on the social media campaigns?

What is the core as for integrating the current creatives, PR, traditional methods used already, IP’s of the organization with the new media campaigns?

What channels, medium and process will suit your style the best?

Online marketing analysis

There is so much more conversation happening, if you would like to join in, tweet with us @techdivine or join our TD Studios Facebook group social media marketing services here & share your views with us at: socialmedia@techdivine.com

Regards

Ananth V

Techdivine Creative Services

Social Media Marketing, Design Services, Your SMQ, Creative Writing

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Social Media: Is it B2B

Social Media: The role of a CRM

Social Media: Brand Measuring