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Marketing and social media trend setters 2011 and 2012

Posted by yoursmq | Posted in 2012 Marketing Trends, 2012 Technology Trends, Apple, Blackberry, facebook, Foursquare, Geo Location Based Target Marketing, Google Android, Instagram, LinkedIn, Motorola, Samsung, SEO, Smartphones, social bookmarking, social media marketing, Social Media Quotient, Social Networking Sites (SNS), Tablets, technology, Technology Products, twitter, Wordpress, Your SMQ, YouTube | Posted on 06-01-2012

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3

Marketing and social media trend setters of 2011 and what we can expect in the year 2012

 

top technology marketing brand trends of 2011 and for 2012

The top trend setters, Power house websites and applications in 2011 were:

 What they achieved and what we can expect from them in the year 2012:

Top trend setters:

Google Android: We saw the globe going gaga over the rich sweet OS treats offered by Google Android in terms of Éclair, Froyo, Gingerbread and so on. Google Android with its open source and scores of free apps, made its presence felt more with the launch of Gingerbread and that was coupled with Samsung’s ample choice of smartphones and tablets powered with Android OS. It has over 85% of its users now upgraded with Android 2.1 and 3.1 OS.

Facebook: The ‘F’ word. Facebook still remains as the top social networking site with over 700 Million users and sure enough, we are looking ahead at an early Billion user milestone mark this 2012.

Twitter: This site which was started merely as a social bookmarking tool or site, now is looking to be a threat to the mighty facebook too. Twitter crossed the milestone of users now sending over 200 Million Tweets per day and with the amazing platform now reaching to over 100 Million active users, the little bird was simply trending across the globe.  With its all new Activity stream, available across more countries and in many more languages, addition of TweetDeck, integration of tools for Sharing photos, videos and more content from popular streams across, Twitter will be the site to watch out for brands and users across the globe.

Foursquare: Foursquare set a record of Billion Check-ins in 2011.  That, further boosted with its user base now growing over 10 million people,  this location – based check-in site made it clear to the world ‘when it comes to geo target or location based application, foursquare rules the lot. (Foursquare Interesting infographic )

Google Plus: The much awaited Google Plus was launched with more anticipation than probably any other news with a frenzy of users paying scores of dollars for getting an “Invite” into Google Plus. Though the initial rush has eventually seemed to settle down with many users opting to stay a little bit longer with facebook than jump on to the G+ wagon, this power site of Google will surely add up some amazing surprises for brands, marketers and users across in 2012. Especially with the One+ button going live across search engine for users to use the tool and popularize real-time content streaming.

LinkedIn: In early quarter of 2011 LinkedIn crossed the 100 Million members mark and its looking better than ever. With its IPO soaring  and creating the most amazing financial buzz around,  it is a site to look out for. With its newer features of Live news, popular stories and more, professionals across the globe want to be a part of this amazing network. Lot is riding on it this year and if the past experience is anything to go by, 2012 will be a year of positive updates and surprises for LinkedIn users across the globe.

WordPress: WordPress crossed the 50 Million mark in 2011 and this popular Blogging platform now empowers over 70 Million sites (70,112,513 WordPress sites across the Globe.) With its ease of use and flexibility for users to add their own codes, app integrations and widgets, we wont be surprised to see it cross the 100 Million mark this 2012. With more and more bloggers and readers around the world, WordPress seems to be an obvious and unanimous choice.

Instagram: With over 150 Million photos, this site seems to be raging with creative and rich content in terms of “captured moments’ which are shared by users every second. Its easy to use, very  fast and empowers users to express themselves amazingly. This app would be a game changer in terms of rich media content sharing especially for pictures and we would not be surprised to see picture editing and effects features integrated more with the instagram apps in 2012.

YouTube: This video stream site turned Five in 2011 and with that it achieved a remarkable milestone of over 3 billion videos viewed a day.

Do we need to say why it’s going to make more eyeballs move on your computer screen in 2012. Keep watching.

 Most important points for BRANDS:

  • Its very clear. The year 2012 will be the year of RICH CONTENT (Pictures, Videos, Pods & more)
  •  With Brands understanding more clearly about social media quotient analysis and Consumer responses, metrics, the year 2012 will be about “BEING at the right place (Being present only in social sites where the brand and products presence really matters) at the right time.
  •  2011 was the year of smartphones. While that can only see an uptrend, 2012 will be the year of Tablets across users. The fight between Apple’s iPad and Samsung Tablets will see a much stronger and more varied availability of tablets from other major players like Blackberry, Motorola, HP too.
  • 2012 will be about real-time content streaming and data sharing with users that are genuinely useful to them and will add value to them on a daily basis.

Who will win:

  • BOTTOM-LINE: Brands that can capitalize on giving Spontaneous responses to their in-house marketing teams or external agencies will only be able to capitalize. There will be no time for “Delayed responses” this 2012.
  •  It’s all about bringing together Marketing and Branding strategies with technology that the user is comfortable with for that particular brand, product and services.
  •  Detailed social media analysis, combining various digital strategies like viral marketing, keyword and SEO optimization, Creative Content writing, Online PR Campaigns, will need to go hand in hand with the brands campaigns across social sites like Facebook, Google Adword campaigns and social bookmarking and real-time content and trends streaming across power tools like Twitter.

Do share with us your views, suggestions and comments on “How YOU see the strategies, newer trends and social media marketing-technology integrating in terms of going social will evolve in the year 2012?

Have a wonderfully social year ahead.

Your SMQ Team

Techdivine Creative Services

You can also connect with us here:

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Top Online Marketing Updates of 2010 (Technology, Brand Monitoring & Marketing)

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Empowering BRAND YOU on Your turf

Posted by AnanthV | Posted in Customer engagement, SEO, social bookmarking, Social Branding, social media marketing, Social Media Quotient, Social Networking Sites (SNS) | Posted on 06-07-2011

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Empowering BRAND YOU on Your turf, there’s nothing like it.

brand you on your own turf

There is nothing more powerful than having control over your Brand especially when it comes to consumer engagement and interactions.

Now, how does that happen?

Consumers today, have empowered words like ‘LIKE’, ‘SHARE’, ‘Re-Tweet’ beyond imagination.

But this special blog post comes for a very specific reason.

Recently Cadbury & few other Brands got a clear message from social media powerhouse Facebook, that their brands were hosted on nothing more than a rented domain when the social giant took their pages off the site for certain page violations.

Now the power, reach and impact of this social networking site is well known across countries, age groups and Industries. How do we deal with the ‘fan-frenzy’ desires of  brands?

Similarly, majority of the Corporate Moghuls and their Board too these days end up asking one standard question off-late which is, “How do I get more fans?”

I have always shared a core note with them on this, which I thought is due to be shared on a global platform via our Corporate Social Media Marketing Blog from Techdivine Creative Services where we have successfully launched Brand promotions, PR Campaigns, Corporate Branding etc

This is what I have shared with them each time someone says, “I need more fans or followers”:

  • How much useful is a teenager to an Industrial Organization?
  • How much will “Random Fans & Followers” across sites like Twitter, Facebook etc matter when it comes to measuring your ROI on your campaigns or your Brand value?
  • Does having a million fans or thousands of twitter followers cater to your business goals and brand needs?
  • How much are you willing to alter your Brands language, style and tone to suit few fans or followers and are you ready for the long term repercussions?

The answer, each time was a simple No, from each experienced corporate professional.

It has to be a NO. Why?

Customer engagement and brand connect has to be happen with proper planning and using appropriate marketing strategies and tools. Its not about having a page on a social site or a twitter account.

Let us take this for example, each time a telecom, credit card or ISP providers call us on our phone we get annoyed and add them to the spam or block lists. Why? because they are entering on our turf during our time schedule.

How is this related to having random fans and followers?

Now every time a user follows “BRAND YOU” just because you followed them or every time a fan joins you because you asked them to through ‘friend suggests’, it’s the same thing all over. Only this time, it would be “Brand You” sharing so called interesting posts, tweets to people who are least interested or not even remotely associated with the message, product or service.

When we say customers engage in brand conversations, the conversations do not necessarily need to be about Your Brand or Product or service, but they need to be of value, quality and depict BRAND YOU at all times.

4 Rules, never to forget:

  1. Brand is only as good as the consumer it reaches.
  2. If traditional media were to be avoided for new age media sites, then one has less than 50% of market reach possible especially in a country like India. Integrate and collaborate between online and offline media, always, with the right set of words.
  3. It doesn’t matter where the consumers are located. The only thing we need to always keep in mind is, speak our BRANDS language and let them connect with us. Never use a Corporate language or a slang style just because you want that consumer to connect. Brands always need to stay focused on what you desire and aspire from your brand to achieve. Clear Goals.
  4. Never leave all your eggs in one basket. Core being, never depend on a single platform for reaching out across to your consumers.

Thus multiple platforms, at least one for each medium is a must.

For eg.

  • You can have one site that touches base with Bloggers (there are million bloggers and readers today who are looking for information, reviews, news and offers across Blog searches)
  • Social Check-ins for users who are on the go (A must today for those in service industry especially Retail, Hospitality etc)
  • A single platform for showcasing your creative skills or videos of your Brand messages
  • A social book-marking platform wherein your followers consume the resources that you share with them using Url redirects, useful posts, creatives etc.

Your content is the key here. That’s your Corporate IPR ,your very own Intellectual property. Why restrict it to only a third party site? Use it wisely across platforms that are completely under your control, like self-hosted domains for website, Blog, Forum etc

With the power of social connect today, make sure your website has enough new age media tools like FBML, Facebook, Twitter, Blog feeds integration etc to pull the social conversations from your various online platforms to your website pages. Integrate your Facebook, Twitter and Blog conversations on your websites without fail.

Three key advantages:

  • One, it becomes a powerful Search engine optimization (SEO) tool
  • Two, your content is re-used and has a larger reach.
  • And three, in case your social site goes off or the domain has a server crash, there is at least one platform alive and going strong for you keeping the conversations alive.

Always note, the idea is to convey the “BRAND You” message and not alter it by using the users language. Why?

The day a follower or a fan or the social site decides to go offline or communicates on a third party site with his or her own version of constructive random musings of criticism, is the day your fan numbers would too drop at an accelerating pace.

Moreover, having the right fans and followers matters rather than having a million who end up sharing competitors contents in between your comments and pages which might get lost in the social clutter and noise across your third party pages and sites. Brand monitoring here is an equally important function.

Bottom-line:

  • The power to make that global “Brand You” conversation a reality is by sharing relevant content, on-time across multiple sites of which you need at least two to three sites completely under your control all the time.
  • Having a self-hosted Blog or your own web domain that pulls in feeds and interactions about your brand from across multiple sites not only gives you a larger reach but also control over the message.
  • Consumer insights are the most important aspect of any Brand conversation. They not only tell you what they are saying but also where and when. Make sure you make good use of it.

So, what did your Brand tell your customer today?

Share your views on this post, based on your experience across platforms and brands. Would love to hear from you.

You can also Tweet with me @ananthv9 on Twitter.

Thanks

Ananth V

Techdivine Creative Services

Connect with us:

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Brand Monitoring and social media marketing the right way

Posted by yoursmq | Posted in Assured Sales Leads, Geo Location Based Target Marketing, marketingsmq, Mobile Barcode Scanner, Mobile Integrated SMM, Online Marketing Services, QR code, SEO, social bookmarking, social media marketing, Social Media Quotient, Social Networking Sites (SNS), technology, Your SMQ | Posted on 08-06-2011

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Brand Monitoring and social media marketing the right way

social media monitoring

The power of Brands today can grow manifold with the medium of internet and that too at a rapid pace.

The right approach would be to integrate your traditional marketing techniques with the new age media tools & bring together consumers across.

But before the dream goal is achieved, which it can be with well planned campaigns giving assured sales leads via viral marketing campaigns, industry customized fbml integrated social media monitoring campaigns etc there are three main things that need to be understood and unlearned:

Firstly:

You need a clear and realistic idea of what you want to achieve. You also need to have a team that communicates both positive and negative feedback with each other regularly for constantly improvising & achieving better results.

Secondly:

You need to ask yourself, do you have the relevant content that your Marketing agency has asked you to share with them, or do you think that you have the content?

Thirdly:

You need to make sure you pay heed to the social media marketing & your social media quotient audit reports. They tell you a lot in terms of demographics, consumer insights, what consumers are looking out for, what can you offer them as services, what you need to offer them as value adds & at the end a team that trusts the division, department or agency with their ideas and supports them in implementing the same.

Now, What needs to be unlearned?

The attitude that you might have subconsciously built-in, that you are the ultimate expert no matter what and that you have already spent “n” number of years in the industry. Well, it’s great that you have such rich experience, but if you have professionals whom you have trusted to do their jobs using their skills, listen to them. Work together.

Always remember, there is no point in always forcing what ‘you’ want to be marketed online through them and expecting results.

Understand that, this is what social media Directors & specialists do for a living and communicate it clearly with your internal or in-house team to trust the agency in the same manner. There needs to be a clear two way communication.

There might be resistance from your traditional marketing experts in your organization, but you need to convince them that, the consultants or agency or company advising you on the mew age media marketing tools, is for working towards your goal only.

With these things clear in your head, go ahead with your social media marketing campaigns.

Focus on the desires of people based on what they have expressed that they want to learn, understand better or know more about.

  • Sharing is caring! It not only helps you to humanize your brand, but also lets you connect with the consumer within.
  • Be open always to the next big change, especially if you are a marketer yourself. Use new age media and technology apps. Try it out. Experiment, listen and explore.
  • Everything changes, ideas, products, services, concepts, needs, technology but the only thing that remains constant are people.

There are several industry customized online marketing services today that can help you reach your relevant set of target customers for brand and product promotions, awareness, new launches, customer insights and feedback, sales leads & more!

Make sure you have a clear idea of what each product or service offers you and your customers or prospects.

Here are a list of few online marketing tools and services that can help you understand a bit better of which service would suit your Organization goals the best:

Brand Monitoring:If you exist, then someone’s already talking about you.”

This is very true especially in todays scenario of quick paced consumer review, feedback and posts across online.

The first thing to do is, have a brand monitoring campaign in place integrated with any or all of your social media marketing campaigns.

Make sure you are part of the online conversation prism. Online reputation management in terms of Brand Monitoring is an important aspect of any online marketing campaign today.

FBML Customized Solutions & Facebook integration: Today no one can afford to miss out an opportunity to be around 700 million users online. That’s right, facebook is soon to touch 700 million users. You need to make sure your brand and product is there too. Why just create a Group or a Page that’s going to look like a brochure when you can have a real time conversation with your clients, prospects & connect with them at a much quicker pace. Get Product/Brand/Industry customized FBML Solutions to have a Facebook Fan Page that speaks your BRANDs language.

QR Codes: This is the most easy to use, widely customer engaging fun mobile application and freely available app on mobile phones for consumers to interact with brands today. Whether you are into Banking, Retail, Hospitality, Fashion, Education, Trading & Broking, Mobile technology integrated with Marketing is sure to do wonders for Your everyday brand. Imagine using the Power of todays Smartphone technologies like Android, Blackberry, iPhone, Palm, Ovi etc to leverage your Brand reach, connect and at the same time giving users a fun way to talk to your brand.  Make sure its implemented the right way.

Few other powerful marketing services of today are, the most powerful Your SMQ Social Media Quotient Analysis, Social Media Quality Audit reports, Viral Marketing integrated with social bookmarking that monitors and gives you detailed customized insightful reports on your customer responses, feedback, their needs, likes, your brand engagement & more.

For detailed information on Viral Marketing campaigns, Search Engine Optimization (SEO) services, complete Social Media Marketing services & offline marketing campaigns, connect with us here using our Quick Contact form link ~ Click Here.

The most important aspect of any online campaign today, is Brand monitoring. The most powerful and successful online marketing campaigns are the ones that handle their customers positive and negative feedback at the same speed. For this make sure, your social media influence and tracking are integrated as part of your campaigns.

Feel free to share your experiences and queries on this with us, we would love to hear from you.

Thanks & Regards

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TechBrandsMeetUP – Show off with Your Elite TechBrandsMeetUP Badge on Facebook

Posted by admin | Posted in TechBrandsMeetUP, Your SMQ | Posted on 26-05-2011

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TechBrandsMeetUP –  Show off with Your Elite Tcsmeetup Badge on Facebook

The Simple 4 Steps to Follow to be shortlisted for being a part of the event are:

1. Like Our Page here https://www.facebook.com/Techdivine
2. Follow us on Twitter on the following Two Twitter Profiless @Techdivine & @tcsmeetup
3. Click on I’m Attending Button above on this Event Page
4. Add The event Badge from this link & make it your Facebook Profile Picture to Show Your Participation

 

So, come on and Show off your ELITE TechBrandsMeetup Badge

techbrandsmeetup techdivine creative services innovative insightful technology brand integrated marketing event


Write to us for Queries if any: Read the Complete Post here on How to & about the Exclusive Feature Benefits – http://t.co/XYKIsYo

Want to Know About us: Click On Our Company Profile Page here:http://goo.gl/43PRE

 

In case the Event Seats are filled up, Dont worry, we have Exclusive Bonus Features Lined up for those who have shared their support and participation by following the 4 steps process above – Stay tuned to know more here!

 

For any Queries – Feel Free to drop us a line on Our Facebook Page: Link here – Techdivine Creative Services on Facebook

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How to Register for the 2nd TechBrandsMeetUP

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Social Media Marketing services with ASSURED SALES LEADS

Posted by socialmediateam | Posted in 2011 social media survey, 4th Year Anniversary special, advertising, Amazing Social & design packages, Assured Sales Leads, creative writing, marketingsmq, Search Engines, SEO, social bookmarking, social media marketing, Social Media Quotient, Social Networking Sites (SNS), TECHDIVINE, technology, Technology Products, Your SMQ | Posted on 16-05-2011

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We did it.

We promised, we assured and we delivered!

techdivine creative services social media marketing creative writing

We are now ready to officially launch the first ever “ASSURED SALES LEADS” generating Marketing tool under our flagship brand “Your SMQ – Social Media Quotient” under Techdivine Creative Services.

You heard it right, “Assured SALES Leads”

Over the past 4 years, we have been Tweeting, Blogging, Sharing on Facebook, Linkedin & other Social Networking sites about scores of Our Varied Marketing Campaigns Exclusive Offers, Social Media Marketing Offers & reach across Industries and countries with Brands and delivering timely Marketing Campaigns (Both Online & offline).

We tested our tools and techniques successfully over the years and with our rich experiences have Launched the First Ever ASSURED SALES LEADS Generating Marketing tool!

We guarantee you the deal we offer under this tool will be something that you have never heard before and something that you have been eagerly waiting for the Marketing Industry to come up with!

If this sounds interesting and if you would like to know more about it, reach us here:

For Quick Information on this OFFER: To know in detail what our Deal and Offer is about write to us here: socialmedia@techdivine.com

 

PLEASE note: This is the First time any Marketing & or Advertising Agency Globally has offered such a Social Media & Digital Marketing Tool, wherein we assure you not just a Measurable Metrics tool, but an “ASSURED SALES LEADS with our vast Social Media & Digital Brand / Product Marketing Services experience!

 

Know more about us:

About Us & Our Background

Our Services

Exclusive Offers

Quick contact Form

 

Connect with us:

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Connect with our Founder:

On Twitter

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What are you waiting for…. Write to us to know more about this Offer Now – socialmedia@techdivine.com

Have a wonderful connect ahead!

Social Media Team

Techdivine Creative Services

 

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New Blog Style, Theme, Design & more

Posted by admin | Posted in 4th Year Anniversary special, blog, Bloggers Zone, creative writer, creative writing | Posted on 11-05-2011

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Dear Friends,

We are reaching close to 300 Professional Blog Posts with over 2,000 comments and thousands of Readers across Countries and Industries who are part of this wonderful experience of Blogging & Creative Writing with us.

We Thank You all for that.

To celebrate this and many more surprises to come, we have redesigned the Blog with a Special FEATURED Post Tool that Randomly displays Posts from 2007 till date to bring back the wonderful memories and journey over the last 4 years of Blogging to Corporate Brand Blogging Experience.

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Even though, our Blog mainly caters to Topics related to Social Media Marketing, Branding, Marketing Research & Posts and Reviews of Technology Products & Services like Laptops, Tablet PC, Game Consoles, Mobile OS & More we have also had many Creative writers with us over the years who have shared some of their wonderful writing skills with us, with topics like Life, Work, School & Education, Family, Relationships, Career, Art etc too over the years.

This re-design is to celebrate the works and words of every Author on this Blog who have helped us to become a Powerful Brand & Product Reach Blog used by Corporates & Business houses across Industries of Infrastructure, IT, Advertising, Technology Products etc.

Do share your views on this new design and your suggestions to make the Blogging experience much more interactive.

Some EASY To Use Apps on this Blog for Your Convenience & connect:

You can find this Quick Share Toolbar on the Bottom of the Blog Post That gives you options to know:

special easy share toolbar

  • How to Translate this To other Languages
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  • Share this Button – Share the posts on Facebook, Google & More
  • Use the FACEBOOK button on the bar (Right-hand side) to easily Connect with us & see our Facebook Updates


Thanks

Admin

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Whats Your Favorite Topic or field of interest, let us know

Posted by admin | Posted in 4th Year Anniversary special, Android, Blackberry, blog, Bloggers Zone, blogging tips, creative, creative writer, creative writing, Creativity & Know-you, digital art, Education & Learning, facebook, Forum, Foursquare, Free Mobile Apps, Freebies, Gadgets, Geo Location Based Target Marketing, iPad2, Online Marketing Services, Photoshop tutorials, PR, QR code, SEO, social bookmarking, social media marketing, Social Media Quotient, Social Networking Sites (SNS), technology, Technology Products, twitter, Website Design services, young guns section, Young Talents Zone, Your SMQ | Posted on 06-05-2011

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Dear Readers,

Its great to have you all with us here. Thank you for your wonderful support, comments & suggestions across our Online Platforms Blog Forum Facebook Group Facebook New Group Facebook Page Twitter & more

Whats Your Favorite Topic or field of interest, let us know

This week, we are Asking YOU – - – If there is a Topic that You would want us to discuss on this Blog / Write a Post about, Write to us here and if we find it suitable, we will be more than glad to do the same.

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Some examples of topics can be as under:

  • Branding
  • Case Studies
  • Social Media Marketing / Social Media Monitoring (SMM)
  • Social Media Influence (SMI)
  • Brand Design Collateral
  • Social Media Quality Reports & Measuring ROI  (Your SMQ – Social Media Quotient)
  • Facebook
  • Twitter
  • Linkedin
  • Foursquare
  • Android Mobile Phones
  • Creative Writing
  • Blogging
  • Mobile Apps
  • Marketing Research
  • Technology Gadgets  / Products
  • Creative Graphic or 3D Tutorials
  • Laptop / Notebooks / Tablets
  • Online Marketing
  • Public Relations & Journalism
  • Advertising
  • Online Press Release
  • QR Codes
  • Mass Media Communication
  • Social Bookmarking
  • Young Talents Zone
  • Website Design
  • Free Web Resources
  • Search Engine Optimization (SEO)

Feel free to write your comments here, we would love to hear from you.

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Exclusive Online Marketing Campaign Offers for Corporate

Posted by admin | Posted in 4th Year Anniversary special, Amazing Social & design packages, Combo Offers, Geo Location Based Target Marketing, marketingsmq, Online Marketing Services, SEO, social bookmarking, social media marketing, Social Media Quotient, TECHDIVINE, Technology Products, Website Design services, Your SMQ | Posted on 13-04-2011

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Dear Friends,

Thank you all for your wonderful support.

Online Social Media Marketing Monitoring Campaign

Its been 4 years and Our Brand Reach & Creative Marketing campaigns have touched base with Industries of: “Banking, Trading & Broking, Personal Branding, FMCG, Industrial, Finance, Multi Level marketing, Publication, Art & Craft, Advertising & Media Agencies, Hospitality, IT, Educational, Retail & Infrastructure” across India, USA,  UAE so far and we have had a blast throughout this amazing action packed journey.

Lots of learnings, amazing new media tools integration from our Tech & Social Media Marketing Team for our clients have helped us gain their trust over these years.

We have launched a SPECIAL EXCLUSIVE Online Marketing Campaign Offer for Corporate & Professionals who wish to begin implementing the new age media tools of Online Viral Marketing , Social Media Monitoring, Brand Building, SEO, FBML Facebook Customized solutions etc for their Brand / Organization for amazing OFFER Prices.

Click here to Connect with us for Your Industry Specific Customized Online Marketing Campaign Offers

Feel Free to write to us for any queries at: “socialmedia@techdivine.com

You can also Connect with us here:

Techdivine on Twitter

Techdivine On Facebook

Techdivine Fan Page on Facebook

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Social Media Marketing, Monitoring & Measuring: Turbo Powering Brand You in real-time

Posted by AnanthV | Posted in 2011 social media survey, Android, Blackberry, facebook, Foursquare, Geo Location Based Target Marketing, marketingsmq, Mobile Barcode Scanner, Mobile Integrated SMM, Online Marketing Services, QR code, SEO, social bookmarking, social media marketing, Social Media Quotient, Social Networking Sites (SNS), technology, twitter, Your SMQ | Posted on 19-03-2011

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Social Media Marketing, Monitoring & Measuring: Turbo Powering Brand You in real-time

Great, so the world is now way past the “Social Media cannot be measured stage” as brands have begun evaluating the ROI for not only their Customer engagement, brand loyalty but have begun crunching sales numbers for their products, services and are gearing up to now go beyond the daily metrics.

Today with the power of social media tools, online marketing campaigns can track everything from pulls, ping-backs, redirects to actual hits, tracking, connect and sale.

The value in return, is well, just like the plan, long term and priceless.

Online Marketing Customer Engagement techdivine

Its all happening and its in real-time.

The Most Crucial Challenge:

The real challenge which marketers across seem to be facing today is keeping the power of the three M’s (Market, Monitor & Measure) connected not just to numbers but the Brand itself.

Why, because we can use the three M’s today but can we empower it to turbo charge our Brand in real-time?

Let’s see how we can do it:

  • Customer within: To begin with, understanding that Brands today have a much larger and more responsible role than ever before, that is to connect with the customer within. This would be the first step. Stop trying to think like the customer, “be the customer

 

  • Its not me, its always You: Wouldn’t you agree if this was the line used rather than the one that movies have made legends out of, relationships would have been stronger with time and loyalty? Now think from a Brands point of view. One needs to accept the fact that unless you are Steve Jobs or Brand Harry Potter, your product might not get a million pre-booking orders a week in advance. Thus the second step is, it’s not just the service or product or brand that sells, for the end user of any other brand its simply ‘you’. Your commitment to them with sincerity in your gesture, tone, message and the constant effort to consistently deliver ‘value to the customer is all that matters.

 

  • Gratify NOW: Today the word “like’ and ‘share’ mean so much more and to a marketer these words today are pure magic when it comes from a customer. Why, because when a customer hits a ‘like’ or a ‘share’ button today for your brand, product or service,he is your very own brand ambassador online.
    • He has done three things for you with a single click:
  • Given you real time feedback
  • Added a power value in the form of referral
  • Turbo charged your Brand for FREE

Now when we think of it in the above terms, we realize the need to ‘Gratify’ that customer ‘Now’.  Always track and thank them, give freebies or badges, discounts for sharing etc that will actually add ‘value’ to them. It’s always easier to gift a prospect than share benefits with an existing customer isn’t it? So make sure, when they have powered you, you too empower them.


  • Invitational yet paid Lunch: So you have a fan page on facebook and every post of yours is about the new offer that you have come up with. Well, lets see, now ‘How would you feel if someone invited you at their place for lunch and then tried to sell you something at the dining table during your lunch or worse, made you pay for that lunch?‘ That’s right, so when you have a fan page and members, surround them with conversations about what they would love to do. Feed them with useful interesting information, resources and links. These pages are wonderful source to understand your customers so much better. Ask them, take their opinions, know what they like, engage them in conversations. Imagine scores of ‘fans’ suggesting ideas in real-time that could help you in helping them. That’s multi-dimensional targeted marketing power from a single page for you.

 

  • Ease to connect: Very important. Just because there is a site with lots of people online on it or may be a mobile application that is the most downloaded, don’t force it upon your customers too. Give them various options to connect. Have an easy way or platform for each of your customer to get discounted offers, deals, resources, freebies from anyplace that is of ease to them. So every offer of yours need not be marketed using only a blog or a fan page. It could be shared and integrated with website referrals, viral campaigns, mobile integrated offers with check-ins, twitter power and social bookmarking etc. Let them have the ease to connect with you using tools that they are comfortable with.

 

  • Its always fun when its well, ‘Fun’: Same old movies, dinner, clothes and routine work. So dull! Isnt it? So why give only an opportunity to comment, share or like to your customer. Give them something they can interact with. Engage them with tools that will make them use their creativity, or may be share their photography skills, make them fan of the week for engaging others, let them try out their new smartphone for scanning a QR code may be and sharing the awesome interactivity with his or her friends. Let them find out a fact about something interesting and unique, useful and fun while they engage with your brand. Keep it rolling.

 

There are so many more things that can be a part of customer engagement, moderation, monitoring and connecting with your user that can help you grow in every which way possible. Like the post reads, Turbo charges BRAND You!

I have listed just a few from it.

Do share your views, comments and your experience using various techniques to keep your customer engaged with your brand.

Looking forward to Your comments.

Have a wonderful day ahead!

Regards

Ananth V

Techdivine Creative Services

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Social Media Marketing Connect Blog Posts updates for you

Posted by admin | Posted in 4th Year Anniversary special, Geo Location Based Target Marketing, iPad2, marketingsmq, Mobile Barcode Scanner, Mobile Integrated SMM, PR, QR code, Samsung, Search Engines, SEO, social bookmarking, social media marketing, Social Media Quotient, technology, Technology Products, twitter | Posted on 09-03-2011

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Social Media Marketing Blog Posts - Most Popular that you might have missed:


Emailer Campaign Creative Viral marketing

Today the power of social networking sites like facebook, orkut, myspace, Friendster have been more than successful in capturing the three worlds – Corporate, Consumer & Social influencer.

There are many brands which choose to begin with Viral marketing campaigns when they kick-start their online marketing activity. And why not, with the power of live and interactive tools that have been integrated and have become part of emailers, landing pages, web banners etc today,  viral marketing is much more than your regular “just to sell” emails.
Viral Marketing campaigns can be carried out for products (physical & software), services, Brands, internal referrals, new offers, product upgrades, etc in a manner that truly adds some value to the end user. READ MORE >>>> Click Here

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mobile barcode scanner qrcode app

 

 

From PR to QR – Reach, leads & branding!
PR has been the age old way to bring people together and connect them for a cause or to educate and or to inform. PR integrated with Marketing has always been a power packed solution across industries, especially since we integrate it today with new age media solutions too.
Quick Response codes are more popularly known as QR codes. They are 2 dimensional images with bundles of codes written in it that can be read by the smartphones of today using Mobile bar-code scanner apps.
What we have done for our clients using these apps / QR code Images is, marketed across to generate, in simple terms “Reach, Leads & Branding” The three most powerful words in the book of Corporate Marketing today. READ MORE >>>> Click Here

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ipad2 apple tablet stevejobs

Steve Jobs reveals iPad2:

There has probably never been a Brand belonging to the ‘mostly elite buyers group’ and yet adored globally as much as Apple.

Just like each and everyone of you, we have been in love with this brand ever since we laid our eyes on the first Apple Mac a decade ago.

So when we heard that Apple was to launch the iPad2 we have been on our toes waiting for the big day. And, It’s finally here.

iPad2 was revealed by the Man himself, Steve Jobs. So we thought of scurrying through the website of Apple to put together a gist of the core features for our readers who would want to get a quick read of what the iPad2 has brought in……for all of us.

Worlds most beautifully marketed Brand Apple’s, Magic maker Steve Jobs held the already mesmerized audience on their toes and took them by awe on March 2, 2011 (Wednesday) in US by unveiling the new & most eagerly awaited iPad2 starting price range from $499 Onwards. READ MORE >>>> Click Here

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Public relations and new age media digital campaign

 

Public Relations, Reach & connect – Then & Now, the Mahatma Way!
One of the most powerful, influential, impactful & historic events that took place in the last one century is undoubtedly India’s fight for freedom struggle which was lead by the one and only Mahatma Gandhi as in Mohandas Karamchand Gandhi  - (MKG).
Uniting the world for a single cause across cities in a country which was then reluctant to change was a task which made the freedom fighter more than just a legend. How did he do it?
The adoption of a powerful strategy, well planned and executed to connect people across globally was one of the core aspects of this Mahatma’s plan.  His focus, India’s freedom. READ MORE >>>> Click Here

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samsung gloria honeycomb3 android tablet mobile phone


Two things which seem to be the most awaited technology products of early 2011 are the Android 3.0 called  Honeycomb and Samsungs new tablet nicknamed Gloria.

The speculations so far for both are:

For Android 3.0 Honeycomb:
Android HoneycombIts time for Android fans to move over Android 2.1 (Éclair)  Android 2.2 (Froyo) Android 2.3 (Gingerbread) and make way for Android 3.0.What is expected from this is a totally new UI of Android. Widgets redesigned & structured to utilize smart screen phones full screen space. READ MORE >>>> Click Here

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Marketing SMQ social media quotient your smq


Social Media Quotient – MarketingSMQ Week updates Measuring Online Marketing

As part of the #marketingsmq week, lot was shared from the Marketing & Social Media Team  at Techdivine Creative Services on our Facebook Page (Our Facebook Group updates to follow soon)

Here is a list of Guidelines, Ideas, Techniques, Tools & More for You to assist you in making sure your creative online Marketing practices & methods using new age media is positively adding value for Your brand & at the same time ensuring that with so much of clutter, conversations online, there is control over your brand and its products mentions too.

Marketing SMQSimple & resourceful Ideas, tools, resources, links, guidelines to make Marketing online a more controlled powerhouse tool for Your Brand & Products using SEO, Social Media, Brand Monitoring across platforms:

Power your Blog with WordPress & or Blogger for a better integration of Online tools for making it easier for readers to connect with You!

Twitter power is generated by 10% of total Twitter UsersFacebook’s most powerful responses are noted when Links are integrated with PicturesLinkedin is a powerhouse for Corporate Connect when used with minimal Online tools integrated to your profileSearch engine rankings & SEO takes into account not only Originality of Web Urls but also quality of content in terms of Text, Images their “alt text” tags.

Using appropriate tags and categories for Your Blog Posts is the best way to give readers an easy access to their choice of topics for reading. READ MORE >>>> Click Here

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online media social monitoring seo brand marketing tools

 

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare). READ MORE >>>> Click Here

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crm in social media marketing monitoring customer relationship marketing

Social Media Marketing has spread across the globe today. Why will it not?

Social networking sites like Facebook are becoming a massively populated, loved & sought after nation for both, users and marketers today.

With the addition of new technology tools getting added to the vast section of the majorly expanding marketing arena, the need to connect in-depth with the customer today, has only increased.

The core here is, where does the role of the much needed Customer relationship manager (CRM) come in.

Or is it not needed anymore?  READ MORE >>>> Click Here

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