Social Media Marketing

Batman Arkham City Game 

Ever come across a game that has gained universal acclaim from critics and fans alike? No? Heard of Batman: Arkham Asylum? It has a score of 91 on Metacritic.com. If you scoff at that, you definitely won’t believe that its successor Batman: Arkham City has a score of 96. Does that make you a believer?

What makes a good video game? Today, even games need a solid script akin to a movie. With veteran comic book writer Paul Dini at the helm, you could not have placed a safer bet. He has won quite a few prestigious awards including the Emmy awards for his writing on the Batman series.

Next you need to create the atmosphere. Arkham City takes off from where Arkham Asylum ended.

North Gotham has been walled off and the inmates of Arkham Asylum are waging wars against each other to gain territories. The Joker is still reeling from the effects of the Titan formula he administered to himself in the first game & wants the world’s greatest detective aka “Bat’s” to find a cure for him. So he performs a blood transfusion on the Dark Knight to force him to find a cure, else they both die.

If that wasn’t life threatening as it is, Batman finds out that the mastermind behind setting up Arkham City, a shady character called as Hugo Strange knows his deepest secret, his actual identity of Bruce Wayne. Strange is also gearing up to execute a plan called “Protocol 10” which Batman needs to thwart as well. Add to it the Gang wars taking on the streets of Gotham between super villains like Harvey Two-Face, The Penguin and the Joker with their henchmen patrolling the streets. Did i forget to mention that The Riddler has left a set of riddles & deadly traps for you to solve, failing which he will massacre the hostages that he has captured?

Daunting as the task at hand may sound, The Dark Knight never bows before adversity. He can also count on the help of slinky Catwoman who has her own set of plans to take care of. The trademark WayneTech gadgets makes an appearance from the trusty grappling hook to the upgraded Detective mode. Also a lot of new moves, gadgets and fighting strategies are unlocked as you progress through the game.

While you are busy fighting goons, do take a moment in between fights to marvel at the level of detail of your surroundings. It’s simply, spectacular. The art deco buildings, the graffiti style marking the territory of different gangs, the neon signs reflected on the streets, the snow settling on the various landmarks like the clock-tower & the museum, the broken bridges crisscrossing across the city, the full moon casting its pale light across all the unsavoury elements of Gotham and finally the Bat crouched on a gargoyle observing his beloved city being rampaged by a few anti social elements. Once you soak in this atmosphere, you literally are transported to the streets of Gotham. And I won’t blame you if, say, as you bash the head of a joker thug, you let slip a low growl saying, “I, am Batman”.

 Have fun!

Ravi E

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 Image Source:

• Community Batman Arkham City
• Batman Arkham City
• Rock Steady Studios

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The INDUSTRY News section from the Vol2. Issue of Your SMQ Social Media Quotient from Techdivine Creative Services.

Stay tuned, lots more to follow!

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Your SMQ Social Media Quotient Vol 2 is here

The contents of Your SMQ – Social Media Quotient (Mar – Apr, 2012) are:

- The Cover Page
- About Us (Techdivine Creative Services)
- Letter from the Editor (Ananth V)
- CRM’s role today in Social Media Marketing
- Search Engine Optimization (SEO) and Page ranking for rich SEO results
- Top MARKETING trend setters for 2012
- Social Media Marketing, will it work & do you really need it?
- CREATIVE Art (Colour Labs)
- Core Online NETIQUETTES to follow
- Windows 8 – Customer Preview
- The Key rules for BRANDING Online
- Your SMQ – Social Media Quotient (Trend, analysis, Leads, Sales & More)
- Samsung Galaxy Nexus from Google
- INDUSTRY NEWS (Finance, Movies, Books, Corporate & more)
- BATMAN Arkham city
- The team & a note of Thanks!
- Back Cover Page

The SMQ – Social Media Quotient magazine is available in Print magazine (Not for Sale) and is shared with our premium members only. We will be publishing soft copies of the pages online eventually. Given below are few of the Your SMQ Pages of “Mar-Apr,2012″

To stay updated for more Core pages and Your SMQ updates, Subscribe to us for FREE (Click Here)

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Stay tuned with us for more core pages updates of Your SMQ Social Media Quotient from Team at Techdivine.

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“The Journey has just begun”

“Your SMQ Social Media Quotient celebrating it’s Second Birthday and it’s 3rd Year at Techdivine Creative Services“

Dear Friends, Thanks for an amazing Support and all Your good Wishes all these years.

We at Techdivine Creative Services are entering into the Third Year of our Second Flagship Brand “Your SMQ”‘s Launch this March 2012 wherein we have catered to around 27 Clients across 15 Industries in 4 Countries so far.  (More about the Company, Background and History & Our Brands ~Click Here)

HAPPY 2nd Birthday  Your SMQ  – Social Media Quotient

Our services range from Brand Monitoring, Product Marketing, SEO, Creative Writing, Social Media Quotient Analysis to Technology integrated Marketing services across Online platforms using the best tools the Industry has to offer and assist our Wonderful Clients grow further ahead in the digital domain reach too. (Our Services ~ Click to know more)

Our style of work and interactions with our clients across their brands has leveraged and earned us wonderful feedback and responses from them, as it not only has assured them of our timely services, value adds etc but also saving lots of meeting and interaction time by optimally using online platforms to connect and communicate too.

We as an Organization have always worked towards not acquiring ‘Clients’ or “business” but Friends and a professional connect for long term, with their teams and brands which has earned us the reputation of being “Trustworthy” “Dependable” and most importantly, “Innovative” with our varied marketing and creative ideas to enhance the brand and consumer engagement experience for everyone based on the trust shared by them with us over the years.

• We are planning lots of surprises for our Clients this year, with lots of value adds and new addition of services.
• As for our Online users, members across our social sites, we assure you, this year will be highly rewarding in terms of connecting with us as we plan to share some amazingly wonderful insights in the Digital marketing domain with lots of fun engaging content too across our Social Profiles listed below.

Connect with us Online here:

• Techdivine Creative Services on Twitter
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• Techdivine Creative Services Corporate Blog

Looking forward to an amazing year ahead with all of your continued support!

Thanks for your Wishes

Regards

Ananth V

Founder & CEO

Techdivine Creative Services

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Marketing and social media trend setters of 2011 and what we can expect in the year 2012

• What were the trend setters of 2011 &
• What we can expect in terms of digital & social media technology integrated brand, product and services marketing for 2012

The top trend setters, Power house websites and applications in 2011 were:

• Facebook
• Twitter
• LinkedIn
• Google Plus
• Google Android
• Foursquare
• WordPress
• Instagram
• YouTube

 What they achieved and what we can expect from them in the year 2012:

Top trend setters:

Google Android: We saw the globe going gaga over the rich sweet OS treats offered by Google Android in terms of Éclair, Froyo, Gingerbread and so on. Google Android with its open source and scores of free apps, made its presence felt more with the launch of Gingerbread and that was coupled with Samsung’s ample choice of smartphones and tablets powered with Android OS. It has over 85% of its users now upgraded with Android 2.1 and 3.1 OS.

Facebook: The ‘F’ word. Facebook still remains as the top social networking site with over 700 Million users and sure enough, we are looking ahead at an early Billion user milestone mark this 2012.

Twitter: This site which was started merely as a social bookmarking tool or site, now is looking to be a threat to the mighty facebook too. Twitter crossed the milestone of users now sending over 200 Million Tweets per day and with the amazing platform now reaching to over 100 Million active users, the little bird was simply trending across the globe.  With its all new Activity stream, available across more countries and in many more languages, addition of TweetDeck, integration of tools for Sharing photos, videos and more content from popular streams across, Twitter will be the site to watch out for brands and users across the globe.

Foursquare: Foursquare set a record of Billion Check-ins in 2011.  That, further boosted with its user base now growing over 10 million people,  this location – based check-in site made it clear to the world ‘when it comes to geo target or location based application, foursquare rules the lot. (Foursquare Interesting infographic )

Google Plus: The much awaited Google Plus was launched with more anticipation than probably any other news with a frenzy of users paying scores of dollars for getting an “Invite” into Google Plus. Though the initial rush has eventually seemed to settle down with many users opting to stay a little bit longer with facebook than jump on to the G+ wagon, this power site of Google will surely add up some amazing surprises for brands, marketers and users across in 2012. Especially with the One+ button going live across search engine for users to use the tool and popularize real-time content streaming.

LinkedIn: In early quarter of 2011 LinkedIn crossed the 100 Million members mark and its looking better than ever. With its IPO soaring  and creating the most amazing financial buzz around,  it is a site to look out for. With its newer features of Live news, popular stories and more, professionals across the globe want to be a part of this amazing network. Lot is riding on it this year and if the past experience is anything to go by, 2012 will be a year of positive updates and surprises for LinkedIn users across the globe.

WordPress: WordPress crossed the 50 Million mark in 2011 and this popular Blogging platform now empowers over 70 Million sites (70,112,513 WordPress sites across the Globe.) With its ease of use and flexibility for users to add their own codes, app integrations and widgets, we wont be surprised to see it cross the 100 Million mark this 2012. With more and more bloggers and readers around the world, WordPress seems to be an obvious and unanimous choice.

Instagram: With over 150 Million photos, this site seems to be raging with creative and rich content in terms of “captured moments’ which are shared by users every second. Its easy to use, very  fast and empowers users to express themselves amazingly. This app would be a game changer in terms of rich media content sharing especially for pictures and we would not be surprised to see picture editing and effects features integrated more with the instagram apps in 2012.

YouTube: This video stream site turned Five in 2011 and with that it achieved a remarkable milestone of over 3 billion videos viewed a day.

Do we need to say why it’s going to make more eyeballs move on your computer screen in 2012. Keep watching.

 Most important points for BRANDS:

• Its very clear. The year 2012 will be the year of RICH CONTENT (Pictures, Videos, Pods & more)
•  With Brands understanding more clearly about social media quotient analysis and Consumer responses, metrics, the year 2012 will be about “BEING at the right place (Being present only in social sites where the brand and products presence really matters) at the right time.
•  2011 was the year of smartphones. While that can only see an uptrend, 2012 will be the year of Tablets across users. The fight between Apple’s iPad and Samsung Tablets will see a much stronger and more varied availability of tablets from other major players like Blackberry, Motorola, HP too.
• 2012 will be about real-time content streaming and data sharing with users that are genuinely useful to them and will add value to them on a daily basis.

Who will win:

• BOTTOM-LINE: Brands that can capitalize on giving Spontaneous responses to their in-house marketing teams or external agencies will only be able to capitalize. There will be no time for “Delayed responses” this 2012.
•  It’s all about bringing together Marketing and Branding strategies with technology that the user is comfortable with for that particular brand, product and services.
•  Detailed social media analysis, combining various digital strategies like viral marketing, keyword and SEO optimization, Creative Content writing, Online PR Campaigns, will need to go hand in hand with the brands campaigns across social sites like Facebook, Google Adword campaigns and social bookmarking and real-time content and trends streaming across power tools like Twitter.

Do share with us your views, suggestions and comments on “How YOU see the strategies, newer trends and social media marketing-technology integrating in terms of going social will evolve in the year 2012?

Have a wonderfully social year ahead.

Your SMQ Team

Techdivine Creative Services

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Empowering BRAND YOU on Your turf, there’s nothing like it.

There is nothing more powerful than having control over your Brand especially when it comes to consumer engagement and interactions.

Now, how does that happen?

Consumers today, have empowered words like ‘LIKE’, ‘SHARE’, ‘Re-Tweet’ beyond imagination.

But this special blog post comes for a very specific reason.

Recently Cadbury & few other Brands got a clear message from social media powerhouse Facebook, that their brands were hosted on nothing more than a rented domain when the social giant took their pages off the site for certain page violations.

Now the power, reach and impact of this social networking site is well known across countries, age groups and Industries. How do we deal with the ‘fan-frenzy’ desires of  brands?

Similarly, majority of the Corporate Moghuls and their Board too these days end up asking one standard question off-late which is, “How do I get more fans?”

I have always shared a core note with them on this, which I thought is due to be shared on a global platform via our Corporate Social Media Marketing Blog from Techdivine Creative Services where we have successfully launched Brand promotions, PR Campaigns, Corporate Branding etc

This is what I have shared with them each time someone says, “I need more fans or followers”:

• How much useful is a teenager to an Industrial Organization?
• How much will “Random Fans & Followers” across sites like Twitter, Facebook etc matter when it comes to measuring your ROI on your campaigns or your Brand value?
• Does having a million fans or thousands of twitter followers cater to your business goals and brand needs?
• How much are you willing to alter your Brands language, style and tone to suit few fans or followers and are you ready for the long term repercussions?

The answer, each time was a simple No, from each experienced corporate professional.

It has to be a NO. Why?

Customer engagement and brand connect has to be happen with proper planning and using appropriate marketing strategies and tools. Its not about having a page on a social site or a twitter account.

Let us take this for example, each time a telecom, credit card or ISP providers call us on our phone we get annoyed and add them to the spam or block lists. Why? because they are entering on our turf during our time schedule.

How is this related to having random fans and followers?

Now every time a user follows “BRAND YOU” just because you followed them or every time a fan joins you because you asked them to through ‘friend suggests’, it’s the same thing all over. Only this time, it would be “Brand You” sharing so called interesting posts, tweets to people who are least interested or not even remotely associated with the message, product or service.

When we say customers engage in brand conversations, the conversations do not necessarily need to be about Your Brand or Product or service, but they need to be of value, quality and depict BRAND YOU at all times.

4 Rules, never to forget:

1. Brand is only as good as the consumer it reaches.
2. If traditional media were to be avoided for new age media sites, then one has less than 50% of market reach possible especially in a country like India. Integrate and collaborate between online and offline media, always, with the right set of words.
3. It doesn’t matter where the consumers are located. The only thing we need to always keep in mind is, speak our BRANDS language and let them connect with us. Never use a Corporate language or a slang style just because you want that consumer to connect. Brands always need to stay focused on what you desire and aspire from your brand to achieve. Clear Goals.
4. Never leave all your eggs in one basket. Core being, never depend on a single platform for reaching out across to your consumers.

Thus multiple platforms, at least one for each medium is a must.

For eg.

• You can have one site that touches base with Bloggers (there are million bloggers and readers today who are looking for information, reviews, news and offers across Blog searches)
• Social Check-ins for users who are on the go (A must today for those in service industry especially Retail, Hospitality etc)
• A single platform for showcasing your creative skills or videos of your Brand messages
• A social book-marking platform wherein your followers consume the resources that you share with them using Url redirects, useful posts, creatives etc.

Your content is the key here. That’s your Corporate IPR ,your very own Intellectual property. Why restrict it to only a third party site? Use it wisely across platforms that are completely under your control, like self-hosted domains for website, Blog, Forum etc

With the power of social connect today, make sure your website has enough new age media tools like FBML, Facebook, Twitter, Blog feeds integration etc to pull the social conversations from your various online platforms to your website pages. Integrate your Facebook, Twitter and Blog conversations on your websites without fail.

Three key advantages:

• One, it becomes a powerful Search engine optimization (SEO) tool
• Two, your content is re-used and has a larger reach.
• And three, in case your social site goes off or the domain has a server crash, there is at least one platform alive and going strong for you keeping the conversations alive.

Always note, the idea is to convey the “BRAND You” message and not alter it by using the users language. Why?

The day a follower or a fan or the social site decides to go offline or communicates on a third party site with his or her own version of constructive random musings of criticism, is the day your fan numbers would too drop at an accelerating pace.

Moreover, having the right fans and followers matters rather than having a million who end up sharing competitors contents in between your comments and pages which might get lost in the social clutter and noise across your third party pages and sites. Brand monitoring here is an equally important function.

Bottom-line:

• The power to make that global “Brand You” conversation a reality is by sharing relevant content, on-time across multiple sites of which you need at least two to three sites completely under your control all the time.
• Having a self-hosted Blog or your own web domain that pulls in feeds and interactions about your brand from across multiple sites not only gives you a larger reach but also control over the message.
• Consumer insights are the most important aspect of any Brand conversation. They not only tell you what they are saying but also where and when. Make sure you make good use of it.

So, what did your Brand tell your customer today?

Share your views on this post, based on your experience across platforms and brands. Would love to hear from you.

You can also Tweet with me @ananthv9 on Twitter.

Thanks

Ananth V

Techdivine Creative Services

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Brand Monitoring and social media marketing the right way

The power of Brands today can grow manifold with the medium of internet and that too at a rapid pace.

The right approach would be to integrate your traditional marketing techniques with the new age media tools & bring together consumers across.

But before the dream goal is achieved, which it can be with well planned campaigns giving assured sales leads via viral marketing campaigns, industry customized fbml integrated social media monitoring campaigns etc there are three main things that need to be understood and unlearned:

Firstly:

You need a clear and realistic idea of what you want to achieve. You also need to have a team that communicates both positive and negative feedback with each other regularly for constantly improvising & achieving better results.

Secondly:

You need to ask yourself, do you have the relevant content that your Marketing agency has asked you to share with them, or do you think that you have the content?

Thirdly:

You need to make sure you pay heed to the social media marketing & your social media quotient audit reports. They tell you a lot in terms of demographics, consumer insights, what consumers are looking out for, what can you offer them as services, what you need to offer them as value adds & at the end a team that trusts the division, department or agency with their ideas and supports them in implementing the same.

Now, What needs to be unlearned?

The attitude that you might have subconsciously built-in, that you are the ultimate expert no matter what and that you have already spent “n” number of years in the industry. Well, it’s great that you have such rich experience, but if you have professionals whom you have trusted to do their jobs using their skills, listen to them. Work together.

Always remember, there is no point in always forcing what ‘you’ want to be marketed online through them and expecting results.

Understand that, this is what social media Directors & specialists do for a living and communicate it clearly with your internal or in-house team to trust the agency in the same manner. There needs to be a clear two way communication.

There might be resistance from your traditional marketing experts in your organization, but you need to convince them that, the consultants or agency or company advising you on the mew age media marketing tools, is for working towards your goal only.

With these things clear in your head, go ahead with your social media marketing campaigns.

Focus on the desires of people based on what they have expressed that they want to learn, understand better or know more about.

• Sharing is caring! It not only helps you to humanize your brand, but also lets you connect with the consumer within.
• Be open always to the next big change, especially if you are a marketer yourself. Use new age media and technology apps. Try it out. Experiment, listen and explore.
• Everything changes, ideas, products, services, concepts, needs, technology but the only thing that remains constant are people.

There are several industry customized online marketing services today that can help you reach your relevant set of target customers for brand and product promotions, awareness, new launches, customer insights and feedback, sales leads & more!

Make sure you have a clear idea of what each product or service offers you and your customers or prospects.

Here are a list of few online marketing tools and services that can help you understand a bit better of which service would suit your Organization goals the best:

Brand Monitoring: “If you exist, then someone’s already talking about you.”

This is very true especially in todays scenario of quick paced consumer review, feedback and posts across online.

The first thing to do is, have a brand monitoring campaign in place integrated with any or all of your social media marketing campaigns.

Make sure you are part of the online conversation prism. Online reputation management in terms of Brand Monitoring is an important aspect of any online marketing campaign today.

FBML Customized Solutions & Facebook integration: Today no one can afford to miss out an opportunity to be around 700 million users online. That’s right, facebook is soon to touch 700 million users. You need to make sure your brand and product is there too. Why just create a Group or a Page that’s going to look like a brochure when you can have a real time conversation with your clients, prospects & connect with them at a much quicker pace. Get Product/Brand/Industry customized FBML Solutions to have a Facebook Fan Page that speaks your BRANDs language.

QR Codes: This is the most easy to use, widely customer engaging fun mobile application and freely available app on mobile phones for consumers to interact with brands today. Whether you are into Banking, Retail, Hospitality, Fashion, Education, Trading & Broking, Mobile technology integrated with Marketing is sure to do wonders for Your everyday brand. Imagine using the Power of todays Smartphone technologies like Android, Blackberry, iPhone, Palm, Ovi etc to leverage your Brand reach, connect and at the same time giving users a fun way to talk to your brand.  Make sure its implemented the right way.

Few other powerful marketing services of today are, the most powerful Your SMQ Social Media Quotient Analysis, Social Media Quality Audit reports, Viral Marketing integrated with social bookmarking that monitors and gives you detailed customized insightful reports on your customer responses, feedback, their needs, likes, your brand engagement & more.

For detailed information on Viral Marketing campaigns, Search Engine Optimization (SEO) services, complete Social Media Marketing services & offline marketing campaigns, connect with us here using our Quick Contact form link ~ Click Here.

The most important aspect of any online campaign today, is Brand monitoring. The most powerful and successful online marketing campaigns are the ones that handle their customers positive and negative feedback at the same speed. For this make sure, your social media influence and tracking are integrated as part of your campaigns.

Feel free to share your experiences and queries on this with us, we would love to hear from you.

Thanks & Regards

Click to know more About Us here

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We did it.

We promised, we assured and we delivered!

We are now ready to officially launch the first ever “ASSURED SALES LEADS” generating Marketing tool under our flagship brand “Your SMQ – Social Media Quotient” under Techdivine Creative Services.

You heard it right, “Assured SALES Leads”

Over the past 4 years, we have been Tweeting, Blogging, Sharing on Facebook, Linkedin & other Social Networking sites about scores of Our Varied Marketing Campaigns Exclusive Offers, Social Media Marketing Offers & reach across Industries and countries with Brands and delivering timely Marketing Campaigns (Both Online & offline).

We tested our tools and techniques successfully over the years and with our rich experiences have Launched the First Ever ASSURED SALES LEADS Generating Marketing tool!

We guarantee you the deal we offer under this tool will be something that you have never heard before and something that you have been eagerly waiting for the Marketing Industry to come up with!

If this sounds interesting and if you would like to know more about it, reach us here:

For Quick Information on this OFFER: To know in detail what our Deal and Offer is about write to us here: socialmedia@techdivine.com

PLEASE note: This is the First time any Marketing & or Advertising Agency Globally has offered such a Social Media & Digital Marketing Tool, wherein we assure you not just a Measurable Metrics tool, but an “ASSURED SALES LEADS” with our vast Social Media & Digital Brand / Product Marketing Services experience!

Know more about us:

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What are you waiting for…. Write to us to know more about this Offer Now – socialmedia@techdivine.com

Have a wonderful connect ahead!

Social Media Team

Techdivine Creative Services

Dear Friends,

We are reaching close to 300 Professional Blog Posts with over 2,000 comments and thousands of Readers across Countries and Industries who are part of this wonderful experience of Blogging & Creative Writing with us.

We Thank You all for that.

To celebrate this and many more surprises to come, we have redesigned the Blog with a Special FEATURED Post Tool that Randomly displays Posts from 2007 till date to bring back the wonderful memories and journey over the last 4 years of Blogging to Corporate Brand Blogging Experience.

Even though, our Blog mainly caters to Topics related to Social Media Marketing, Branding, Marketing Research & Posts and Reviews of Technology Products & Services like Laptops, Tablet PC, Game Consoles, Mobile OS & More we have also had many Creative writers with us over the years who have shared some of their wonderful writing skills with us, with topics like Life, Work, School & Education, Family, Relationships, Career, Art etc too over the years.

This re-design is to celebrate the works and words of every Author on this Blog who have helped us to become a Powerful Brand & Product Reach Blog used by Corporates & Business houses across Industries of Infrastructure, IT, Advertising, Technology Products etc.

Do share your views on this new design and your suggestions to make the Blogging experience much more interactive.

Some EASY To Use Apps on this Blog for Your Convenience & connect:

You can find this Quick Share Toolbar on the Bottom of the Blog Post That gives you options to know:

• How to Translate this To other Languages
• Most Recent Blog Posts
• Tweet The Blog Posts that You like with Your Followers
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• Use the FACEBOOK button on the bar (Right-hand side) to easily Connect with us & see our Facebook Updates

Thanks

Admin

Techdivine Creative Services

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