<\/strong><\/p>\n Favourite Ads<\/p><\/div>\n <\/strong><\/p>\n <\/strong><\/p>\n <\/strong><\/p>\n Dear friends,<\/p>\n This blog post is long overdue from my end. Finally after a quality survey in the last 2 weeks, I am writing this post on ADVERTISING as requested by many of our readers from India.<\/p>\n Its been just over 7 years and across 18 Brands that I have divided my time between both the worlds of advertising and marketing. But luckily the new age techniques got added and with that I always realized that in today’s scenario, what is needed is a combination of a real time connect with the audience.\u00a0 Only then will we\u00a0 be able to touch base at varied levels with the today’s consumer. There is a long journey ahead and as I finally pooled in the survey results yesterday conducted with scores of members of TECHDIVINE Creative Services<\/a>, the results were simply splendid.<\/p>\n A brief Introduction of this post:<\/strong><\/span><\/p>\n Advertising, what it meant before: \u2018A form of communication with an intention to persuade the viewer to buy or consume a particular brand or product\u2019<\/p>\n Today: Advertising is \u201cInformation with quality entertainment to build a strong appeal and generate immediate response\u201d<\/span><\/strong><\/span><\/p>\n There are too many types of advertising methods & techniques that have been developed over centuries.<\/p>\n Right from the time when kings and queens ruled, walls and rocks were inscribed, painted propagating the merits of the rulers. \u00a0Soon, people themselves started delivering messages and advertising the rulers by saying out aloud the success of the rulers to its masses. \u00a0Then came the time when boards and people holding boards with messages were popular.<\/p>\n But the whole scenario changed with the introduction of print media entering the scene. Soon there were printed advertisements and flyer’s all around.<\/p>\n Advertising was evolving quickly. Radio, broadcast, Product advertising using guerrilla advertising techniques, infomercials, online advertising, mobile advertising, social media marketing and so on.<\/p>\n The highest recorded spot individual advertising spent was in the year 2009 wherein during the super bowl football game, an average single 30 second TV ad during the event cost around $ 3 million. Whoa!<\/p>\n What has changed the scenario so much?<\/p>\n As we looked into many different aspects of it, lot of our members gave their views of their favourite ads seen in the last 1 year\u00a0 (India).<\/p>\n The message was clear. The viewer today needs more than just flashy content.<\/p>\n The audience today needs:<\/strong><\/span><\/span><\/p>\n Few of the favourite ads (All medium – Print \/ Video \/ Online….) as chosen by our members & our views on the same too:<\/span><\/strong><\/p>\n![\"\"](\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2010\/03\/favadstechdivine.jpg\" "\\"favadstechdivine\\"")
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