{"id":1707,"date":"2010-06-04T12:13:54","date_gmt":"2010-06-04T06:43:54","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=1707"},"modified":"2010-06-04T12:13:54","modified_gmt":"2010-06-04T06:43:54","slug":"social-media-you-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2010\/06\/social-media-you-what-you-need-to-know\/","title":{"rendered":"Social Media &#038; You: What you need to know?"},"content":{"rendered":"<blockquote><p><strong>Things to know about this new Media, before you plan and calculate your social media quotient for your social media marketing campaign?<\/strong><\/p>\n<p><strong><\/p>\n<div id=\"attachment_1709\" style=\"width: 310px\" class=\"wp-caption alignnone\"><strong><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1709\" class=\"size-medium wp-image-1709\" title=\"socialmedia\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2010\/06\/socialmedia-300x285.png\" alt=\"Social Media Marketing\" width=\"300\" height=\"285\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2010\/06\/socialmedia-300x285.png 300w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2010\/06\/socialmedia.png 412w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/strong><p id=\"caption-attachment-1709\" class=\"wp-caption-text\">Social Media:What You need to know?<\/p><\/div>\n<p><\/strong><\/p><\/blockquote>\n<p><a href=\"http:\/\/techdivine.com\/freesocialmedia.html\" target=\"_blank\">Social Media Marketing<\/a> is connecting with the consumer at every level possible through online channels across multiple platforms. The idea is to use the power of this tool to capture &#8220;More than just Metrics&#8221; and to <a href=\"http:\/\/www.techdivine.com\/tdblog\/2010\/05\/brand-measuring-the-%E2%80%98trends-of-consumer-your-roi%E2%80%99\" target=\"_blank\">Humanize Your Brand<\/a>. Every aspect of Social Media Marketing is clearly measurable and can be customized to suit organizational goals and requirements. It gives us the power of customer insights coupled with latest in technology and media tools for in-depth analysis and market research.<\/p>\n<p><strong>What you need to know about <a href=\"http:\/\/www.techdivine.com\/tdblog\/tag\/social-media-quotient\" target=\"_blank\">social media quotient<\/a> and social media marketing before you implement it for your brand, product or services?<\/strong><\/p>\n<blockquote><p><strong><span style=\"color: #000080;\">Firstly you need to ask whether this medium is for your Brand and if yes, how much of demographics and market penetration it can help you achieve.<\/span><\/strong><\/p><\/blockquote>\n<p><span style=\"text-decoration: underline;\">Then, you need to focus on the following:<\/span><\/p>\n<ul>\n<li>How important is it for my brand? \u00a0&#8211; Measuring the ROI for Brand metrics<\/li>\n<li>Who am I planning to target? \u2013 <a href=\"http:\/\/www.techdivine.com\/tdblog\/2010\/03\/social-media-the-science-to-online-marketing\" target=\"_blank\">Is there a science behind social media marketing?<\/a><\/li>\n<li>Who is targeting me already? \u2013 As in, do I only need to join in the conversation.<\/li>\n<li>My current <a href=\"http:\/\/www.techdivine.com\/tdblog\/2010\/01\/social-media-marketing-for-your-business-unleash-the-power-in-7-steps\" target=\"_blank\">Social Media Quotient<\/a><\/li>\n<li>Is there a value addition to my<a href=\"http:\/\/www.techdivine.com\/tdblog\/2010\/05\/the-role-of-a-customer-relationship-manager-crm-in-social-media-marketing\" target=\"_blank\"> CRM and my other brand evangelist&#8217;s <\/a><\/li>\n<li>My planned social media quotient on a time-line<\/li>\n<li>If I need to focus on my goals, what are my priorities and how are they ranked?<\/li>\n<\/ul>\n<div id=\"attachment_1710\" style=\"width: 266px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1710\" class=\"size-full wp-image-1710\" title=\"measuringsocialmedia\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2010\/06\/1271231256_file-manager.png\" alt=\"measuring social media\" width=\"256\" height=\"256\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2010\/06\/1271231256_file-manager.png 256w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2010\/06\/1271231256_file-manager-150x150.png 150w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><p id=\"caption-attachment-1710\" class=\"wp-caption-text\">Measuring Brand<\/p><\/div>\n<p><span style=\"text-decoration: underline;\">Next, what you need to verify are:<\/span><\/p>\n<ul>\n<li>The organization or agency to whom I am planning to handover my brand conversations:<\/li>\n<li>How savvy are they really and are they practicing what they preach for their own brand?<\/li>\n<li>Are they present on multiple channels like on a Social Media Facebook page, Social Media Facebook Product Group, Social Media Twitter conversation prism, <a href=\"http:\/\/www.techdivine.com\/tdblog\/category\/social-media-marketing\" target=\"_blank\">Social Media blogging service<\/a>, social bookmarking tools like reditt, etc. and if yes, what is their level of conversation and quality of interaction. Ask them to present their own brief statistics in front of you for the above.<\/li>\n<li>What are the statistical tools they are using? You don\u2019t need to know what they track as every SMM campaign is customized to suit your requirements and goals, but you need to know the power of the tool they have invested in.<\/li>\n<\/ul>\n<div id=\"attachment_1711\" style=\"width: 138px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1711\" class=\"size-full wp-image-1711\" title=\"socialmediaagency\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2010\/06\/1275041450_search_user.png\" alt=\"agency for social media\" width=\"128\" height=\"128\" \/><p id=\"caption-attachment-1711\" class=\"wp-caption-text\">Your Social Media Agency<\/p><\/div>\n<p><span style=\"text-decoration: underline;\">Once you have an idea for the above, plan to connect at a higher level with your agency:<\/span><\/p>\n<blockquote><p><strong>Join in their conversations across their Blog, Micro-blog, Social networking site, Forum, etc.<\/strong><\/p><\/blockquote>\n<blockquote><p><strong>Ask them to give you a step by step process on \u201cHow to plan, design, implement, monitor and improvise\u201d on the social media campaigns?<\/strong><\/p>\n<p><strong>What is the core as for integrating the current creatives, PR, traditional methods used already, IP\u2019s of the organization with the new media campaigns?<\/strong><\/p>\n<p><strong>What channels, medium and process will suit your style the best?<\/strong><\/p><\/blockquote>\n<blockquote><p><strong><br \/>\n<\/strong><\/p><\/blockquote>\n<div id=\"attachment_1712\" style=\"width: 138px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1712\" class=\"size-full wp-image-1712\" title=\"Join in the conversation\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2010\/06\/1271598257_kchart.png\" alt=\"Communicating online\" width=\"128\" height=\"128\" \/><p id=\"caption-attachment-1712\" class=\"wp-caption-text\">Online marketing analysis<\/p><\/div>\n<p>There is so much more conversation happening, if you would like to join in, tweet with us <a href=\"http:\/\/www.twitter.com\/techdivine\" target=\"_blank\">@techdivine<\/a> or join our <a href=\"http:\/\/www.facebook.com\/group.php?gid=69530530032&amp;v=wall&amp;ref=ts\" target=\"_blank\">TD Studios Facebook group social media marketing services here<\/a> &amp; share your views with us at: <a href=\"mailto:socialmedia@techdivine.com\">socialmedia@techdivine.com<\/a><\/p>\n<p>Regards<\/p>\n<p>Ananth V<\/p>\n<p><strong><a href=\"http:\/\/www.techdivine.com\" target=\"_blank\">Techdivine Creative Services<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/www.techdivine.com\" target=\"_blank\"><em>Social Media Marketing, Design Services, Your SMQ, Creative Writing<\/em><\/a><\/p>\n<p>&#8212;&#8212;<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Related Posts<\/strong>:<\/span><\/p>\n<p><a href=\"http:\/\/www.techdivine.com\/tdblog\/2010\/04\/is-it-b2b-b2c-or-s2p-social-media-marketing-what%E2%80%99s-the-equation\" target=\"_blank\"><strong>Social Media: Is it B2B<\/strong><\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.techdivine.com\/tdblog\/2010\/05\/the-role-of-a-customer-relationship-manager-crm-in-social-media-marketing\" target=\"_blank\"><strong>Social Media: The role of a CRM<\/strong><\/a><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.techdivine.com\/tdblog\/2010\/05\/brand-measuring-the-%E2%80%98trends-of-consumer-your-roi%E2%80%99\/\" target=\"_blank\">Social Media: Brand Measuring<\/a><br \/>\n<\/strong><\/span><\/p>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.techdivine.com%2Ftdblog%2F2010%2F06%2Fsocial-media-you-what-you-need-to-know%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Things to know about this new Media, before you plan and calculate your social media quotient for your social media marketing campaign? Social Media Marketing is connecting with the consumer at every level possible through online channels across multiple platforms. The idea is to use the power of this tool to capture &#8220;More than just [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1145,1527,898,1152,755,1534,658,881,1438,930,1685,1464,1526,1437,592,1108,2334,645],"tags":[2247,2248,44208,1987,2427,2307,2428,280,44181,2424,2426,2425,2423,1849,2430,2416,2419,2417,1515,1514,2418,1970,44185,2420,2431,2421,44222,1535,44214,2415,1513,2422,2429,44194,797,942,44225],"class_list":["post-1707","post","type-post","status-publish","format-standard","hentry","category-bloggers-zone","category-creative-writer","category-creative-writing","category-education-learning","category-facebook","category-forum","category-iim-i","category-popular-web-blogs-links","category-search-engines","category-seo","category-social-bookmarking","category-social-media-marketing","category-socialmediaquotient","category-social-networking-sites-sns","category-technology","category-twitter","category-website-design-services","category-writing","tag-b2b","tag-b2c","tag-blogging","tag-brand-analysis","tag-channels-for-social-media","tag-conversation-prism","tag-current-media","tag-digital-media","tag-facebook","tag-how-to-design","tag-how-to-implement","tag-how-to-monitor","tag-how-to-plan","tag-humanize-your-brand","tag-integrate-traditional-media","tag-is-this-social-media-for-you","tag-latest-technology-trends","tag-measuring-brand","tag-measuring-roi-on-social-media","tag-measuring-social-media-impact","tag-new-age-media","tag-online-marketing","tag-pr","tag-reditt","tag-role-of-crm","tag-smm-campaign","tag-social-bookmarking","tag-social-media","tag-social-media-marketing","tag-social-media-measurement","tag-social-media-quotient","tag-statistical-tools","tag-traditional-media","tag-twitter","tag-web-20","tag-wordpress","tag-your-smq"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/1707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=1707"}],"version-history":[{"count":2,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/1707\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/1707\/revisions\/1713"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=1707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=1707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=1707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}