{"id":2425,"date":"2010-12-27T13:04:30","date_gmt":"2010-12-27T07:34:30","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=2425"},"modified":"2012-08-22T16:49:24","modified_gmt":"2012-08-22T11:19:24","slug":"top-online-marketing-updates-of-2010-technology-brand-monitoring-marketing","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2010\/12\/top-online-marketing-updates-of-2010-technology-brand-monitoring-marketing\/","title":{"rendered":"Top Online Marketing Updates of 2010 (Technology, Brand Monitoring & Marketing)"},"content":{"rendered":"

Top Online (Technology & Marketing ) Updates for 2010:<\/strong><\/p>\n

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\"Techdivine<\/a>

Techdivine Creative Services<\/p><\/div>\n

We are in for a brand new beginning very soon with 2011 just around the corner. So we thought we would bring together some of the most important updates, wonderful freebies, free tools for Marketing online, Brand management guides, ideas & more with design trends with some power strategies using some of the most influencing websites of 2010 (Facebook, Linkedin, Twitter, WordPress, foursquare)<\/p>\n

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\"social<\/a>

Power Tools of Social Media<\/p><\/div>\n

Social Media Marketing<\/span><\/strong><\/p>\n

This was probably the biggest entry into the online media space in the last three to five years. In the year 2010 Social Media Marketing services<\/a> have seen a fabulous response owing to the measurable rate of returns, process of marketing brand & monitoring<\/a> them at the same time with great control and making the most needed aspect of online media space possible ie.<\/p>\n

Connecting with the user & engaging them to interact with the brand.<\/span><\/strong><\/p><\/blockquote>\n

Social Media Marketing made possible the entry of Social Media Quotient as a power packed marketing research and management tool<\/a> for Brands & Organizations today for the Company Board & Management to take this tool more seriously than ever. The power of blogs using applications like WordPress<\/a> has been wonderful for brands using the platform with the right set of technique and skills too.<\/p>\n

Why:<\/span><\/strong><\/p>\n

Simple reasons<\/span>: Its more measurable than your regular emailer campaigns, web banner ads, online reviews & a routine ad words campaign as it brings together all those metrics to measure consumer interaction, customer feedback & insights and gives you the ability to constantly improvise at a very affordable online marketing campaign cost<\/a>.<\/p>\n

Most importantly, customized social media marketing campaigns today make it possible to deliver realistic goals to clients for their brand, products and services and at the same time blend in traditional media with new age media tools<\/a> across various platforms.<\/p>\n

Massive developments in 2010:<\/span><\/strong><\/p>\n

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\"target<\/a><\/p>\n


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Social Media Marketing & Monitoring tools gifted the power to combine traditional media with new power tools for online marketing research and management and at the same time gave the power to combine mobile integrated social media marketing campaigns<\/a> to further leverage the power of todays growing mobile internet users across platforms.<\/p>\n

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\"Android

Android Powering Technology today Socially<\/p><\/div>\n

Also the impact of Android<\/a> based applications into the mobile space made it a fun experience for users to leverage the connect and for the Organizations, more reasons to make their presence online much more powerful and essential.<\/p>\n

Power of Blogs with wonderful plugins from WordPress related application websites made using Blogs more than just a place to voice out opinions but also to get wonderful and sincere customer feedback and loyal readers for life for brands leveraging the power of rich content with them through this medium.<\/p>\n

With more and more applications from mobile related tools like from the iPhone<\/a>, Blackberry<\/a>, Amazons Kindle<\/a>, iPad<\/a> & Android<\/a><\/strong> going SOCIAL<\/em><\/strong> the availability of these online marketing tools is only going to see massive boost in the year 2011.<\/p>\n

How to Leverage:<\/span><\/strong><\/p>\n

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\"Humanize<\/p>\n


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Connect with Your consumers by Humanizing your brand<\/a>. Social Media Marketing<\/a> is a well planned process that can be customized across industries to also adapt to cross cultural environments across countries if well planned, designed, implemented and measured. So its very important to use the right set of tools to not only increase market penetration but also to monitor and safeguard your brand online constantly and improvise for best results.<\/p>\n

Brand Monitoring<\/span><\/strong><\/p>\n

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\"brand<\/p>\n


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This has been one of the most important part of a Social Media Marketing campaign this year as the more one talks about your brand, care needs to be taken with the quality of conversations too. Its always better to have a 1,000 loyal quality followers than a million discussing or posting content that is harmful for your brand in the long run if left uncontrolled as part of the online conversations.<\/p>\n

So make sure you have powerful ways to leverage your Online CRM to converse with your brand and customer connect across multiple platforms with great quality and damage control.<\/p>\n

Creative Design styles<\/span><\/strong><\/p>\n

The year 2010 saw a very unique side of design styles appreciated by consumers. The stress from Brands and customers online this year was much less on \u201cjust design\u201d and much higher on usability and ease of sharing content using that design style. For eg. HTML emerged victorious compared to any other web design application and platforms for the ease to leverage powerful SEO campaigns and flexibility to connect much larger suite of applications as part of the web design and style process. The year 2011 would be thus much largely about:<\/p>\n

Layout style<\/span>:<\/strong> Simple and user friendly<\/p>\n

Design style<\/span>:<\/strong> In tune with Users needs to share content easily<\/p>\n

Design technique<\/span><\/strong>: Users seem to be much less demanding in terms of core design as before and seem to be stressing originality in layouts with simplicity to converse in todays online marketing conversation prism. So the design technique has to be definitely the one in 2011 that can let each user be a real-time Brand Ambassador for any product, services or Organization and at the same time be rewarded in a way or the other. (For some FREE Tutorials & Step by Step Guide for creating Creatives using Adobe Photoshop – Connect here)<\/a><\/strong><\/p>\n

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