{"id":2796,"date":"2011-03-19T12:08:29","date_gmt":"2011-03-19T06:38:29","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=2796"},"modified":"2011-03-19T12:08:29","modified_gmt":"2011-03-19T06:38:29","slug":"social-media-marketing-monitoring-measuring-turbo-powering-brand-you-in-real-time","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2011\/03\/social-media-marketing-monitoring-measuring-turbo-powering-brand-you-in-real-time\/","title":{"rendered":"Social Media Marketing, Monitoring &#038; Measuring: Turbo Powering Brand You in real-time"},"content":{"rendered":"<blockquote><p><span style=\"color: #0000ff;\"><strong><a href=\"http:\/\/www.techdivine.com\/aboutus.html\" target=\"_blank\">Social Media Marketing, Monitoring &amp; Measuring<\/a>: <span style=\"color: #ff0000;\">Turbo Powering Brand You in real-time<\/span><\/strong><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\">Great, so the world is now way past the \u201c<a href=\"http:\/\/www.techdivine.com\/ourservices.html#smm\" target=\"_blank\">Social Media<\/a> cannot be measured stage\u201d as brands have begun evaluating the ROI for not only their Customer engagement, brand loyalty but have begun crunching sales numbers for their products, services and are gearing up to now <a href=\"http:\/\/www.techdivine.com\/tdblog\/2011\/03\/using-social-media-beyond-marketing-survey\/\" target=\"_blank\">go beyond the daily metrics.<\/a><\/p>\n<p style=\"text-align: justify;\">Today with the power of social media tools, <a href=\"http:\/\/www.techdivine.com\/ourservices.html\" target=\"_blank\">online marketing campaigns<\/a> can track everything from pulls, ping-backs, redirects to actual hits, tracking, connect and sale.<\/p>\n<blockquote><p><span style=\"color: #ff0000;\"><strong>The value in return, is well, just like the plan, long term and priceless.<\/strong><\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.techdivine.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2799\" title=\"techdivinemarketngonline\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2011\/03\/techdivinemarketngonline.jpg\" alt=\"Online Marketing Customer Engagement techdivine\" width=\"423\" height=\"315\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2011\/03\/techdivinemarketngonline.jpg 604w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2011\/03\/techdivinemarketngonline-300x223.jpg 300w\" sizes=\"auto, (max-width: 423px) 100vw, 423px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Its all happening and its in real-time.<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #800000;\"><strong><span style=\"text-decoration: underline;\">The Most Crucial Challenge<\/span>:<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\">The real challenge which marketers across seem to be facing today is keeping the power of the three M\u2019s (Market, Monitor &amp; Measure) connected not just to numbers but the Brand itself.<\/p>\n<p style=\"text-align: justify;\"><strong>Why, because we can use the three M\u2019s today but can we empower it to turbo charge our Brand in real-time?<\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Let\u2019s see how we can do it:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span style=\"text-decoration: underline;\">Customer within<\/span>:<\/strong> To begin with, understanding that Brands today have a much larger and more responsible role than ever before, that is to connect with the customer within. This would be the first step. Stop trying to think like the customer, \u201c<span style=\"color: #ff0000;\"><strong>be the customer<\/strong><\/span>\u2019<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"text-decoration: underline;\"><strong>Its not <\/strong><strong>me, its always You<\/strong><\/span><strong>: <\/strong>Wouldn\u2019t you agree if this was the line used rather than the one that movies have made legends out of, relationships would have been stronger with time and loyalty? Now think from a Brands point of view. One needs to accept the fact that unless you are <a href=\"http:\/\/www.techdivine.com\/tdblog\/2011\/03\/steve-jobs-reveals-ipad2\/\" target=\"_blank\">Steve Jobs<\/a> or Brand Harry Potter, your product might not get a million pre-booking orders a week in advance. Thus the second step is, it\u2019s not just the service or product or brand that sells, for the end user of any other brand its simply \u2018you\u2019.\u00a0<strong><span style=\"color: #ff0000;\">Your commitment to them with sincerity in your gesture, tone, message and the constant effort to consistently deliver \u2018value<\/span>\u2019<\/strong> to the customer is all that matters.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span style=\"text-decoration: underline;\">Gratify NOW: <\/span><\/strong>Today the word \u201c<strong>like<\/strong>\u2019 and \u2018<strong>share<\/strong>\u2019 mean so much more and to a marketer these words today are pure magic when it comes from a customer. Why, because when a customer hits a \u2018like\u2019 or a \u2018share\u2019 button today for your brand, product or service,<span style=\"color: #ff0000;\"><strong>he is your very own brand ambassador<\/strong><strong> online<\/strong>. <\/span>\n<ul>\n<li><span style=\"text-decoration: underline;\">He has done three things for you with a single click:<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote>\n<blockquote>\n<blockquote>\n<ul>\n<li>Given you real time feedback<\/li>\n<li>Added a power value in the form of referral<\/li>\n<li>Turbo charged your Brand for FREE<\/li>\n<\/ul>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n<p style=\"padding-left: 30px; text-align: justify;\">Now when we think of it in the above terms, we realize the need to \u2018Gratify\u2019 that customer \u2018Now\u2019.\u00a0 Always track and thank them, give freebies or badges, discounts for sharing etc that will actually add \u2018value\u2019 to them.\u00a0<span style=\"color: #ff0000;\"><span style=\"text-decoration: underline;\">It\u2019s always easier to gift a prospect than share benefits with an existing customer isn\u2019t it?<\/span> <strong>So make sure, when they have powered you, you too empower them.<\/strong><\/span><\/p>\n<p style=\"padding-left: 30px; text-align: justify;\"><strong><br \/>\n<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span style=\"text-decoration: underline;\">Invitational yet paid Lunch:<\/span><\/strong> So you have a fan page on facebook and every post of yours is about the new offer that you have come up with. Well, lets see, now \u2018<em>How would you feel if someone invited you at their place for lunch and then tried to sell you something at the dining table during your lunch or worse, made you pay for that lunch?<\/em>&#8216; That\u2019s right, so when you have a fan page and members,\u00a0<strong><span style=\"color: #ff0000;\">surround them with conversations about what they would love to do<\/span>. <\/strong>Feed them with useful interesting information, resources and links. These pages are wonderful source to\u00a0<span style=\"text-decoration: underline;\">understand your customers <\/span>so much better. Ask them, take their\u00a0<span style=\"text-decoration: underline;\">opinions<\/span>, know what they like,\u00a0<span style=\"text-decoration: underline;\">engage them in conversations<\/span>. Imagine scores of \u2018fans\u2019 suggesting ideas in real-time that could help you in helping them.<span style=\"color: #ff0000;\"> <strong>That\u2019s multi-dimensional targeted marketing power from a single page for you.<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span style=\"text-decoration: underline;\">Ease to connect:<\/span><\/strong> Very important. Just because there is a site with lots of people online on it or may be a mobile application that is the most downloaded, don\u2019t force it upon your customers too. Give them various options to connect. Have an easy way or platform for each of your customer to get discounted offers, deals, resources, freebies\u00a0<em>from anyplace that is of ease to them<\/em>. So every offer of yours need not be marketed using only a\u00a0<a href=\"http:\/\/www.techdivine.com\/tdblog\" target=\"_blank\">blog <\/a>or a fan page.\u00a0<span style=\"color: #ff0000;\"><strong>It could be shared and integrated with website referrals, <a href=\"http:\/\/www.techdivine.com\/ourservices.html#mobileintegrated\" target=\"_blank\">viral campaigns, mobile integrated offers with check-ins, twitter power<\/a> and social bookmarking etc.<\/strong><\/span> Let them have the ease to connect with you using tools that they are comfortable with.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong><span style=\"text-decoration: underline;\">Its always fun when its well, \u2018Fun\u2019<\/span>:<\/strong> Same old movies, dinner, clothes and routine work. So dull! Isnt it?\u00a0<span style=\"color: #ff0000;\"><em>So why give only an opportunity to comment, share or like to your customer. <\/em><\/span>Give them something they can interact with.\u00a0<span style=\"color: #ff0000;\"><strong>Engage them with tools that will make them use their creativity, or may be share their photography skills, make them fan of the week for engaging others, let them try out their new <a href=\"http:\/\/www.techdivine.com\/ourservices.html#qrcodes\" target=\"_blank\">smartphone for scanning a QR code<\/a> may be and sharing the awesome interactivity with his or her friends.<\/strong><\/span> Let them find out a fact about something interesting and unique, useful and fun while they engage with your brand. Keep it rolling.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">There are so many more things that can be a part of customer engagement, moderation, monitoring and connecting with your user that can help you grow in every which way possible. Like the post reads,\u00a0<strong>Turbo charges BRAND You! <\/strong><\/p>\n<p style=\"text-align: justify;\">I have listed just a few from it.<\/p>\n<p style=\"text-align: justify;\"><strong>Do share your views, comments and your experience using various techniques to keep your customer engaged with your brand. <\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Looking forward to Your comments.<\/strong><\/p>\n<p style=\"text-align: justify;\">Have a wonderful day ahead!<\/p>\n<p style=\"text-align: justify;\">Regards<\/p>\n<p style=\"text-align: justify;\">Ananth V<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.techdivine.com\/\" target=\"_blank\">Techdivine Creative Services<\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-decoration: underline;\">Connect with Me:<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.facebook.com\/group.php?gid=69530530032\" target=\"_blank\"><strong>On Facebook<\/strong><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/in.linkedin.com\/in\/techdivine\" target=\"_blank\">On Linkedin<\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/twitter.com\/ananthv9\" target=\"_blank\">On Twitter<\/a><\/p>\n<p><span style=\"text-decoration: underline;\">SUBSCRIBE to Our Newsletters<br \/>\n<\/span><\/p>\n<form action=\"http:\/\/feedburner.google.com\/fb\/a\/mailverify\" method=\"post\"><img loading=\"lazy\" decoding=\"async\" title=\"blog_subscribe\" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2011\/03\/blog_subscribe1.png\" alt=\"subscribe to social media marketing connect blog\" width=\"128\" height=\"128\" \/>&nbsp;<\/p>\n<p>Enter your email address:<\/p>\n<p><input name=\"email\" type=\"text\" \/> <input type=\"submit\" value=\"Subscribe\" \/>Delivered by <a href=\"http:\/\/feedburner.google.com\" target=\"_blank\">FeedBurner<\/a>&nbsp;<\/p>\n<\/form>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.techdivine.com%2Ftdblog%2F2011%2F03%2Fsocial-media-marketing-monitoring-measuring-turbo-powering-brand-you-in-real-time%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>Social Media Marketing, Monitoring &amp; Measuring: Turbo Powering Brand You in real-time Great, so the world is now way past the \u201cSocial Media cannot be measured stage\u201d as brands have begun evaluating the ROI for not only their Customer engagement, brand loyalty but have begun crunching sales numbers for their products, services and are gearing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3368,2035,3116,755,2941,2957,3139,3272,2958,3346,3271,930,1685,1464,1526,1437,592,1108,1968],"tags":[44229,44243,3381,2345,1826,3380,2838,1980,3378,44181,3078,3388,1455,1332,3387,1515,3385,3155,2030,3386,3325,3382,3383,44259,1631,44214,2692,1513,3228,1990,3384,44225],"class_list":["post-2796","post","type-post","status-publish","format-standard","hentry","category-2011-social-media-survey","category-android","category-blackberry","category-facebook","category-foursquare","category-geo-location-based-target-marketing","category-marketingsmq","category-mobile-barcode-scanner","category-mobile-integrated-smm","category-online-marketing-services-2","category-qr-code","category-seo","category-social-bookmarking","category-social-media-marketing","category-socialmediaquotient","category-social-networking-sites-sns","category-technology","category-twitter","category-your-smq","tag-android","tag-blackberry","tag-brand-engagement","tag-brand-monitoring","tag-brand-recognition","tag-brand-you","tag-creative-marketing","tag-customer-connect","tag-customer-engagement","tag-facebook","tag-get-your-new-facebook-profile","tag-gratification","tag-iphone","tag-linkedin","tag-live-the-brand","tag-measuring-roi-on-social-media","tag-online-brand-ambassador","tag-online-conversations","tag-online-marketing-services","tag-power-of-like","tag-qr-code-2","tag-real-time-feedback","tag-referral-marketing","tag-smartphone","tag-social-connect","tag-social-media-marketing","tag-social-media-monitoring","tag-social-media-quotient","tag-steve-jobs","tag-tracking-online-brand-presence","tag-viral-marketing-campaign","tag-your-smq"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/2796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=2796"}],"version-history":[{"count":8,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/2796\/revisions"}],"predecessor-version":[{"id":2806,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/2796\/revisions\/2806"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=2796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=2796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=2796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}