{"id":3131,"date":"2011-06-08T13:31:39","date_gmt":"2011-06-08T08:01:39","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=3131"},"modified":"2011-06-08T13:31:39","modified_gmt":"2011-06-08T08:01:39","slug":"brand-monitoring-and-social-media-marketing-the-right-way","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2011\/06\/brand-monitoring-and-social-media-marketing-the-right-way\/","title":{"rendered":"Brand Monitoring and social media marketing the right way"},"content":{"rendered":"

Brand Monitoring and social media marketing the right way<\/strong><\/span><\/p><\/blockquote>\n

\"social<\/a><\/p>\n

The power of Brands today can grow manifold with the medium of internet and that too at a rapid pace.<\/p>\n

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The right approach would be to integrate your traditional marketing techniques with the new age media tools & bring together consumers across.<\/strong><\/p>\n<\/blockquote>\n

But before the dream goal is achieved, which it can be with well planned campaigns giving assured sales leads via viral marketing campaigns, industry customized fbml integrated social media monitoring campaigns<\/a> etc there are three main things that need to be understood and unlearned:<\/strong><\/p>\n

Firstly:<\/strong><\/span><\/p>\n

You need a clear and realistic idea of what you want to achieve. You also need to have a team that communicates both positive and negative feedback with each other regularly for constantly improvising & achieving better results.<\/p>\n

Secondly:<\/strong><\/span><\/p>\n

You need to ask yourself, do you have the relevant content that your Marketing agency has asked you to share with them, or do you think that you have the content?<\/p>\n

Thirdly:<\/strong><\/span><\/p>\n

You need to make sure you pay heed to the social media marketing<\/a> & your social media quotient audit reports<\/a>. They tell you a lot in terms of demographics, consumer insights, what consumers are looking out for, what can you offer them as services, what you need to offer them as value adds & at the end a team that trusts the division, department or agency with their ideas and supports them in implementing the same.<\/p>\n

Now, What needs to be unlearned?<\/strong><\/p>\n

The attitude that you might have subconsciously built-in, that you are the ultimate expert no matter what and that you have already spent \u201cn\u201d number of years in the industry. Well, it’s great that you have such rich experience, but if you have professionals whom you have trusted to do their jobs using their skills, listen to them. Work together.<\/p>\n

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Always remember, there is no point in always forcing what \u2018you\u2019 want to be marketed online through them and expecting results.<\/strong><\/em><\/p>\n<\/blockquote>\n

Understand that, this is what social media Directors & specialists<\/a> do for a living and communicate it clearly with your internal or in-house team to trust the agency in the same manner. There needs to be a clear two way communication.<\/p>\n

There might be resistance from your traditional marketing experts in your organization, but you need to convince them that, the consultants or agency or company advising you on the mew age media marketing tools, is for working towards your goal only.<\/strong><\/p>\n

With these things clear in your head, go ahead with your social media marketing campaigns.<\/p>\n

Focus on the desires of people based on what they have expressed that they want to learn, understand better or know more about.<\/strong><\/p>\n

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