{"id":5434,"date":"2013-03-28T12:37:15","date_gmt":"2013-03-28T07:07:15","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=5434"},"modified":"2013-03-28T12:38:48","modified_gmt":"2013-03-28T07:08:48","slug":"toronto-silent-film-festival-capitalizes-on-instagram-in-unique-advertising-promotion","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2013\/03\/toronto-silent-film-festival-capitalizes-on-instagram-in-unique-advertising-promotion\/","title":{"rendered":"Toronto Silent Film Festival capitalizes on Instagram in unique advertising promotion"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Toronto Silent Film Festival capitalizes on Instagram in unique advertising promotion<\/strong><\/p>\n<p style=\"text-align: justify;\"><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/dVytk4p4If8\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">The Toronto Film Festival screens some of the world&#8217;s finest silent films every year paired with music which is played live by accomplished artists. This year, the festival commences on April 4th and last till 9th. In a unique advertising campaign, the festival has moved to social media platform <a title=\"Now app for iPhone uses Instagram to suggest cool places around you\" href=\"http:\/\/www.techdivine.com\/tdblog\/2013\/03\/now-app-for-iphone-uses-instagram-to-suggest-cool-places-around-you\/\" target=\"_blank\">Instagram<\/a> with an animated short to promote its movies. But Instagram doesn&#8217;t support animation, only photographs, so how was this actually done?<\/p>\n<div id=\"attachment_5435\" style=\"width: 197px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2013\/03\/Screenshot_2013-03-28-11-46-18.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5435\" class=\"size-medium wp-image-5435\" alt=\"Toronto Silent Film Festival on InstagramToronto Silent Film Festival \" src=\"http:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2013\/03\/Screenshot_2013-03-28-11-46-18-187x300.png\" width=\"187\" height=\"300\" srcset=\"https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2013\/03\/Screenshot_2013-03-28-11-46-18-187x300.png 187w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2013\/03\/Screenshot_2013-03-28-11-46-18-640x1024.png 640w, https:\/\/www.techdivine.com\/tdblog\/wp-content\/uploads\/2013\/03\/Screenshot_2013-03-28-11-46-18.png 800w\" sizes=\"auto, (max-width: 187px) 100vw, 187px\" \/><\/a><p id=\"caption-attachment-5435\" class=\"wp-caption-text\">Toronto Silent Film Festival on Instagram<\/p><\/div>\n<p style=\"text-align: justify;\">Three <a title=\"Now browse Instagram feed on the web\" href=\"http:\/\/www.techdivine.com\/tdblog\/2013\/02\/now-browse-instagram-feed-on-the-web\/\" target=\"_blank\">Instagram<\/a> accounts have been created separately, each for the trailer of one movie. The movies featured are\u00a0Murnau&#8217;s &#8220;Sunrise: A Song of Two Humans&#8221;,\u00a0an excerpt from the 1925 feature &#8220;Tumbleweeds&#8221; and another scene\u00a0from the Del Lord short &#8220;Super-Hooper-Dyne Lizzies&#8221;. Each account has shots of \u00a0frames from the specific movie. 30 frames each to be precise. All you need to do is switch the view to slideshow, so that all the images are displayed one below the other and then scroll rapidly downwards. This creates a flip-book type effect which helps to animate the frames. Thus in <a href=\"http:\/\/instagram.com\/tsff_1\" target=\"_blank\">tsff_1<\/a>. you see a lady and a gentleman dancing, in\u00a0\u00a0<a href=\"http:\/\/instagram.com\/tsff_2\" target=\"_blank\">tsff_2<\/a>\u00a0a horse gallops across the screen, and finally in\u00a0\u00a0\u00a0<a href=\"http:\/\/instagram.com\/tsff_3\" target=\"_blank\">tsff_3<\/a>, a man is putting in a lot of\u00a0strenuous\u00a0effort to push a car.<\/p>\n<p style=\"text-align: justify;\">Canadian advertising agency Cossette are the brains behind this really entertaining advertising campaign. With social media platforms like <a href=\"https:\/\/www.facebook.com\/Techdivine\" target=\"_blank\">Facebook<\/a> and <a href=\"https:\/\/twitter.com\/techdivine\" target=\"_blank\">Twitter<\/a> on the rise, it makes sense to leverage its power to reach out to your audience in an unorthodox yet entertaining manner. Reach us to know more about various \u00a0customized <a href=\"http:\/\/www.techdivine.com\/ourservices.html#bmc\" target=\"_blank\">brand marketing<\/a> and <a href=\"http:\/\/www.slideshare.net\/YourSMQ\/roi-actual-sales-with-social-media-marketing\" target=\"_blank\">ROI<\/a> based <a href=\"goo.gl\/emD11 \" target=\"_blank\">social media campaigns.<\/a><\/p>\n<p style=\"text-align: justify;\">You can connect with us here \u2013\u00a0<a href=\"http:\/\/techdivine.com\/\" target=\"_blank\">TECHDIVINE CREATIVE SERVICES<\/a>\u00a0on\u00a0<a href=\"https:\/\/www.facebook.com\/Techdivine\" target=\"_blank\">Facebook<\/a>\u00a0\u2014\u00a0<a href=\"https:\/\/twitter.com\/Techdivine\" target=\"_blank\">Twitter<\/a>\u2014\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/1513248?trk=tyah\" target=\"_blank\">LinkedIn<\/a>\u00a0\u2014\u00a0<a href=\"http:\/\/www.linkedin.com\/groups\/Social-Media-Quotient-3198870?trk=hb_side_g&amp;gid=3198870\" target=\"_blank\">YourSMQ on LinkedIn<\/a>\u00a0\u2014\u00a0<a href=\"https:\/\/plus.google.com\/u\/0\/b\/117918285859180560490\/117918285859180560490\/posts\" target=\"_blank\">Google Plus<\/a>\u00a0\u2014-\u00a0<a href=\"http:\/\/www.slideshare.net\/YourSMQ\/\" target=\"_blank\">Slideshare<\/a>\u00a0\u2014\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.andromo.dev17973.app17266&amp;feature\" target=\"_blank\">Android App<\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>Related Posts:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><a title=\"Now app for iPhone uses Instagram to suggest cool places around you\" href=\"http:\/\/www.techdivine.com\/tdblog\/2013\/03\/now-app-for-iphone-uses-instagram-to-suggest-cool-places-around-you\/\" target=\"_blank\">Now app for<strong> iPhone<\/strong> uses <strong>Instagram<\/strong> to suggest cool places around you<\/a><\/li>\n<li><a title=\"Now browse Instagram feed on the web\" href=\"http:\/\/www.techdivine.com\/tdblog\/2013\/02\/now-browse-instagram-feed-on-the-web\/\" target=\"_blank\">Now browse\u00a0<strong>Instagram<\/strong>\u00a0feed on the web<\/a><\/li>\n<li><a title=\"Google + brings updates to mobile apps and web profiles\" href=\"http:\/\/www.techdivine.com\/tdblog\/2013\/03\/google-brings-updates-to-mobile-apps-and-web-profiles\/\" target=\"_blank\"><strong>Google +<\/strong> brings updates to <strong>mobile apps<\/strong> and web profiles<\/a><\/li>\n<li><a title=\"China adopts Ubuntu as the official OS of China\" href=\"http:\/\/www.techdivine.com\/tdblog\/2013\/03\/china-adopts-ubuntu-as-the-official-os-of-china\/\" target=\"_blank\"><strong>China<\/strong> adopts <strong>Ubuntu<\/strong> as the official OS of China<\/a><\/li>\n<\/ul>\n\n<!-- Facebook Like Button v1.9.6 BEGIN [http:\/\/blog.bottomlessinc.com] -->\n<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.techdivine.com%2Ftdblog%2F2013%2F03%2Ftoronto-silent-film-festival-capitalizes-on-instagram-in-unique-advertising-promotion%2F&amp;layout=standard&amp;show_faces=false&amp;width=450&amp;action=like&amp;colorscheme=light\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" style=\"border:none; overflow:hidden; width:450px; height: 30px; align: left; margin: 2px 0px 2px 0px\"><\/iframe>\n<!-- Facebook Like Button END -->\n","protected":false},"excerpt":{"rendered":"<p>The Toronto Film Festival screens some of the world&#8217;s finest silent films every year paired with music which is played live by accomplished artists. <\/p>\n","protected":false},"author":825,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4639,158,20,3220,4409,43,3193,3586,3154,816,3995,3861,3649,4053,1333,3346,97,930,1685,3585,1464,1437],"tags":[44162,4996,4006,4997,44184,44181,4994,3656,441,4995,4992,1535,2588,44214,4993,4991,44194,1825],"class_list":["post-5434","post","type-post","status-publish","format-standard","hentry","category-2013-technology-trends","category-advertising","category-art","category-brand-marketing","category-branding-2","category-creative","category-creative-marketing-industry-specific","category-customer-engagement-2","category-digital-marketing","category-entertainment","category-industry-customized-social-media-services","category-industry-news-2","category-instagram","category-internet-society","category-movies-media-entertainment","category-online-marketing-services-2","category-photography","category-seo","category-social-bookmarking","category-social-branding","category-social-media-marketing","category-social-networking-sites-sns","tag-advertising","tag-advertising-campaign","tag-brand-promotions","tag-creative-advertising","tag-entertainment","tag-facebook","tag-films","tag-instagram-2","tag-movies","tag-photographs","tag-silent-movies","tag-social-media","tag-social-media-campaigns","tag-social-media-marketing","tag-social-media-platforms","tag-toronto-film-festival","tag-twitter","tag-viral-marketing"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/5434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/users\/825"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/comments?post=5434"}],"version-history":[{"count":3,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/5434\/revisions"}],"predecessor-version":[{"id":5438,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/posts\/5434\/revisions\/5438"}],"wp:attachment":[{"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/media?parent=5434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/categories?post=5434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techdivine.com\/tdblog\/wp-json\/wp\/v2\/tags?post=5434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}