{"id":5518,"date":"2013-04-17T11:59:06","date_gmt":"2013-04-17T06:29:06","guid":{"rendered":"http:\/\/www.techdivine.com\/tdblog\/?p=5518"},"modified":"2013-04-17T12:02:11","modified_gmt":"2013-04-17T06:32:11","slug":"social-media-marketinggoing-beyond-metrics-for-targeted-roi","status":"publish","type":"post","link":"https:\/\/www.techdivine.com\/tdblog\/2013\/04\/social-media-marketinggoing-beyond-metrics-for-targeted-roi\/","title":{"rendered":"Social media marketing:Going beyond metrics for targeted ROI"},"content":{"rendered":"

Social media marketing: Going beyond metrics for targeted ROI<\/span><\/strong><\/p><\/blockquote>\n

\"ananthv<\/strong><\/p>\n

Consumers are the KINGS. It’s an adage so old and that has become such a clich\u00e9, especially with consumers themselves, that they have lost faith in it. Or at least, they had lost faith in it……<\/span><\/p>\n

Then came the era of social media<\/a>. Now this is an era where the power truly is with the consumers.<\/span><\/p>\n

If you exist as a Brand, then someone out there is for sure already talking about you. <\/span><\/p><\/blockquote>\n

As a brand, it has thus become very essential to be a part of that conversation prism. One cannot control or deny a consumer or an end user from writing reviews, comments etc, but yes, we can get into the metrics of \u201cWHY\u201d has he\/she written that about you.<\/span><\/p>\n

With more advanced tools and social media marketing process (Your SMQ \u2013 Social media quotient)<\/a> the analytic’s and measuring metrics have evolved drastically. Brands today need to integrate these power packed social media marketing processes<\/a> into brand marketing<\/a> and digital campaign process too.<\/span><\/p>\n

\"social<\/p>\n

Gone is the age where a push marketing strategy or a pull marketing strategy was planned. In today’s digital age, the mediums and channels through which the marketing message is shared across the world works very differently. <\/span><\/p>\n

Today a consumer or an end user has the power to become a GLOBAL BRAND Ambassador for your product with or without your approval. <\/span><\/p><\/blockquote>\n

It is as splendid as it is scary too, because he then inadvertently gets the power to speak your BRANDS tone out there in public.<\/span><\/p>\n

Pictures, videos and messages go viral in a pace that is unimaginable.<\/span><\/p><\/blockquote>\n

For eg. Below given Image Link is of PSY,\u00a0psy_gentleman below to check out the Video that has crossed 44 Million views on YouTube <\/a>in such a short span of time<\/p>\n

\"psy_gentleman\"<\/a>

psy_gentleman<\/p><\/div>\n

So what is really needed is a balance of the roles online for you, as a BRAND using social media:<\/span><\/span><\/p>\n